Digital Leaders Boardroom: CIO TV Interview highlights - Equinix
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Digital Leaders Boardroom: CIO TV Interview highlights
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3 INTRODUCTION 16 EPISODE 4:
Data as a differentiating
strategy
4 EPISODE 1: Mark Vermeer,
Digital leaders CIO Municipality of Rotterdam
Daniel Gebler, CTO of Picnic
21 FAST-TRACK YOUR
8 EPISODE 2: ADVANTAGE
Agile @ scale
Marco Witteveen,
COO of Garanti BBVA 24 GET STARTED
12 EPISODE 3: 25 ABOUT EQUINIX
Ecosystems for
competitive advantage
André van der Linden,
CIO Royal FloraHolland
2 © 2022 EQUINIX, INC.
INTRODUCTION
Meet the
digital leaders
Every industry has organizations raising the bar when We spoke to:
it comes to growth, innovation and leadership. These Daniel Gebler
digital leaders gain competitive advantage by putting CTO at Picnic, a digital leader who
digital technology at the heart of business strategy. thrives on growth and transformation.
Based on a series of CIO TV broadcasts and interviews, this e-book Marco Witteveen
outlines how C-level executives from several leading Dutch companies
COO at Garanti BBVA, a true change
are embracing digital technology to build a strong foundation for
agent who implemented agile at scale.
competitive advantage.
If you like these highlights, watch the full CIO TV episodes, which also André van der Linden
feature insight from content matter experts at Cisco, Microsoft, Boston CIO at Royal FloraHolland, shares his experiences with
Consulting Group, BT, CapGemini and Equinix. the digital ecosystem the flower auction is developing.
Mark Vermeer
CIO at Municipality of Rotterdam, who
talks about leveraging a data gold mine.
3 © 2022 EQUINIX, INC.
EPISODE 1
Digital
Leaders
Digital leaders are fast, particularly
in decision-making and execution,
enabling them to experiment and
pivot when necessary.
But how do these leaders identify and organize around
the technology trends that matter most?
We spoke about this challenge with Daniel
Gebler, who recently won a CIO magazine
Innovation Award for his innovative work at Watch the full broadcast on Digital Leaders
Picnic, an online supermarket that
thrives on growth and transformation.
4 © 2022 EQUINIX, INC.
EPISODE 1: DIGITAL LEADERS
Digital transformation
roadblocks and opportunities
A growth mindset is essential for a digital What influence can
leader, but also—and even more—for all digital leadership have
employees and the entire organization. on transformation?
“Start-ups like Picnic are born with a growth “Many organizations try to link digital
mindset and maintain it by hiring ambitious leadership, which is reflected in a digital
entrepreneurial people. When scaling such roadmap, to the business roadmap. That
a venture, the main challenge is to switch is not the case with Picnic, where there is
from a growth-mindset-by-nature to a no distinction between business and IT—
growth-mindset-by-nurture. You need to digitization and business are two sides of
staff on each level of this spectrum.” the same coin. Today’s technology is
tomorrow’s business opportunity.”
Daniel Gebler
5 © 2022 EQUINIX, INC.
EPISODE 1: DIGITAL LEADERS
The role of people
and pressing on
People are essential, Several top Dutch CIOs have indicated
but especially when that their digital transformation has
breaking new ground. reached new territory.
“While good people will build good tech, the “Innovation in traditional companies looks
very best people will build exceptional tech very different than in fast-growing start-ups
that performs not only a bit better, but ten and scale-ups. The six-year hypergrowth
times better. HR should not be a stand-alone scale history in Picnic requires us to challenge
department, but part of your tech team.” ourselves, rethink approaches, and reinvent
wherever and whenever needed. There is
only one thing to keep in mind: don’t stop
innovating, since it is a muscle that needs
regular training!”
Daniel Gebler
6 © 2022 EQUINIX, INC.
EPISODE 1: DIGITAL LEADERS Today’s technology is tomorrow’s business opportunity Every leader must be a digital leader, equipping their business to respond to the needs and opportunities of the new word. But traditional infrastructure was not designed to meet the demands of digital business. How do digital leaders like Gebler identify and organize around the technology trends that matter most to set the pace for growth, innovation and leadership? And how do they put digital technology at the center of business strategy and competitive advantage? The most powerful thing a digital leader can do to ensure success is to build an infrastructure that creates digital advantage. Let Equinix help you power your own digital transformation. Work with us. 7 © 2022 EQUINIX, INC.
EPISODE 2
Agile @
scale
The dynamics in the market are great.
Companies that are not agile
eventually lose the battle.
When it comes to agility and a shorter time to market, higher
responsiveness to business needs and agile ways of working
have become the standard.
Marco Witteveen, COO of business bank
Garanti BBVA, perhaps knows this better
than anyone.
Watch the full broadcast on Agile @ scale
Agile working originated at team level, but
many organizations—including financial
services providers like Garanti BBVA—are now working on
scaling that agility to organizational and even ecosystemic
levels with an approach called agile at scale.
8 © 2022 EQUINIX, INC.
EPISODE 2: AGILE @ SCALE
The early stages
of the transition
Start on a small scale with a few With this way of working proving its worth,
projects and select the people it was now time to introduce agile concepts
with the right talent for it. to other functions.
“A good example is the onboarding process, “Of course, you have to overcome some
which is suitable for all types of customers skepticism at first. You gain confidence by
and is now completely digitized. showing that you can solve a problem for the
We were able to prove to the organization organization with a small team. After that you
that we could solve a long-standing problem can grow to agile at scale. I call it the oil
in two or three months. Prove your worth first, slick approach.”
then expand with a bigger backlog, more
sprints and more POCs.”
Marco Witteveen
9 © 2022 EQUINIX, INC.
EPISODE 2: AGILE @ SCALE
Letting go without
losing control
Agile working requires a different This is characterized by
leadership style as well as small the creation of a sense
steps that lead to big changes. of urgency.
“The board must see the benefits of agile “I use reports from supervisors,ww and
working. That means reporting regularly they like to emphasize that ‘something
on costs, progress and steps we are going has to be done!’ The autonomy of teams, a
to take within the mapped-out digitization characteristic of agile working, appealed and
program. This makes it possible for the board still appeals to me, because I wanted to work
to adjust and stay in control.” towards an organization that makes the most
of the talents of its employees.”
Marco Witteveen
10 © 2022 EQUINIX, INC.EPISODE 2: AGILE @ SCALE “You cannot be successful without agile at scale” To achieve agility, organizations need a distributed digital infrastructure that works as a Service. Organizations don’t want to own all the components or use their investment power to own all kinds of IT capital assets. After all, the current demand for it is often fleeting, and what the future demand will be is usually not clear. This creates a great need to purchase as much IT as a Service as possible. This applies not only at the application level, where the term SaaS has been established for a long time, but for the entire IT chain. In fact, it’s likely that the current expectations for public clouds will expand to all IT segments: networks, storage, security and more. Want to know more about agile at scale, or how to overcome expansion challenges by connecting digital infrastructure and services on demand at software speed? Contact us to get started. 11 © 2022 EQUINIX, INC.
EPISODE 3
Ecosystems for
competitive advantage
Ecosystems require a high degree of
digital maturity from participants and
make even higher demands when it
comes to the ability to collaborate.
With an annual turnover of around €4.8 billion and 100,000+
transactions per day, Royal FloraHolland is the one of the
biggest flower auctions in the world.
While the company previously laid its own digital foundation Watch the full broadcast on ecosystems
for the future, a broader digital transformation is now for competitive advantage
underway according to CIO André van der Linden:
“It concerns the entire sector, between the
grower and the buyer. Many parties are
involved, all of whom must participate to make
the digital transformation a success.”
12 © 2022 EQUINIX, INC.EPISODE 3: ECOSYSTEMS FOR COMPETITIVE ADVANTAGE Change and customization Royal FloraHolland has been As the CIO explains, an ecosystem for a long time, however, it is not but in a physical sense. an easy task. “What we are trying to do now is not just “In the sector, a lot is still done manually, ‘simply’ digitize. We are developing a and every organization works in its own platform, Floriday, and promise the growers way. If you want to standardize—and you do that they will have access to more buyers, that with a platform—one person will get a the buyers that they will have access to more glimpse into the future and the other will growers and, moreover, that we will make the experience resistance.” sector more efficient.” André van der Linden 13 © 2022 EQUINIX, INC.
EPISODE 3: ECOSYSTEMS FOR COMPETITIVE ADVANTAGE
Future
plans
Van der Linden sees a bright future now It is his
that the platform’s development is being ambition to
approached differently. be present.
“After all, nobody is questioning digitization. “I will be very happy when people say, ‘You
We went too fast in the realization and have indicated that you are going to do it
need more time than we thought. But the differently, and now we feel that you are
vision of the digital future of the sector is doing it differently. We feel that we have
widely shared.” been listened to, that our feedback has been
included and incorporated into the way of
working and implementation.’”
André van der Linden
14 © 2022 EQUINIX, INC.EPISODE 3: ECOSYSTEMS FOR COMPETITIVE ADVANTAGE
The vision of the digital future
is widely shared
To compete, digital leaders need digital infrastructure that:
Is present in all locations where business is conducted or data resides.
Enables even faster access to IT services and connection to all the right partners.
Is easily consumed through on-demand capabilities that can adapt at the speed of software.
Access to dense ecosystems enables digital leaders to accelerate progress and interact with
trusted partners as business goals continue to transform and evolve. It results in ease of
managing diverse and distributed environments, cloud resources and growing data sets.
Want to know more about the power of ecosystems
and the ins and outs of developing digital platforms?
Contact us to get started.
15 © 2022 EQUINIX, INC.EPISODE 4
Data as a
differentiating strategy
Are you using data as a revenue maker,
a driver for business decisions or a
means of improving security?
Organizations that want to extract value from data have a lot of
homework to do. Blindly staring at all the conditions that must
be met is not the right way. Instead it is about quickly finding use
cases where the use of data adds value.
With 650,000+ inhabitants and a growing economy, Rotterdam,
Watch the full broadcast on data
the Netherlands, is a textbook example of a city where a lot is as a differentiating strategy
happening and therefore a lot of data is generated.
Mark Vermeer, CIO of the Municipality of
Rotterdam, spoke about how he leverages data
as a driver to make his city a better place for
its citizens.
16 © 2022 EQUINIX, INC.EPISODE 4: DATA AS A DIFFERENTIATING STRATEGY Dealing with crisis The use of data analysis started with a budget for digital initiatives, raised by all departments within the municipal organization. “The pre-COVID situation was more or less that data-driven working was something for information professionals and much less for ‘the business.’ However, sometimes you end up in situations where it is useful or even urgent to base your actions on data. The COVID-19 pandemic was a textbook example of this. Of course, we had had reporting for years, but now there was a need for much more up-to-date information.” Mark Vermeer 17 © 2022 EQUINIX, INC.
EPISODE 4: DATA AS A DIFFERENTIATING STRATEGY The phenomenon of open data Like so many government institutions, Rotterdam has been familiar with open data for years, as it was a container in which one could search for data sets. “Now we are moving towards an open urban data platform, in which the city itself, in the form of a digital twin, is the basis for searches and new services. We strive to create a community around the platform, so that the municipality is not the only one contributing. We certainly want to involve citizens—the goal is to provide a holistic view of the city for everyone to use.” Mark Vermeer 18 © 2022 EQUINIX, INC.
EPISODE 4: DATA AS A DIFFERENTIATING STRATEGY Solving the data dilemma To do data-driven work, some prep work is required, such as in data quality and metadata management. “The city has so many data sets that you have to make a choice if you want to tackle data management. You start with the most promising use cases. The use of data sets then always takes place within the data strategy and architecture. The data stewards or data custodians ensure that data sets that are used within business units are subsequently also more widely accessible, against certain quality standards. So, when it comes to choosing between preparation and generating value, it’s a trade-off.” Mark Vermeer 19 © 2022 EQUINIX, INC.
EPISODE 4: DATA AS A DIFFERENTIATING STRATEGY Base your actions on data There are many ways companies and institutions can differentiate using data. But how do you get from theory to practice? One of the important things to arrange for is that rules are followed when data is shared between parties. Proper governance, identification, privacy compliance and even monetization are difficult things to do. For those reasons, we are seeing data marketplaces come into existence that can tackle all these aspects. Data marketplaces are much stronger if they run in neutral locations with great interconnection. Ready to know more about the ways your organization can leverage the value of data? Contact us to discover how to turn data into competitive advantage. 20 © 2022 EQUINIX, INC.
Fast-track your digital advantage Companies today need to digitize business to compete and scale in the digital economy. To be digital leaders, businesses must invest in digital infrastructure to unlock new opportunities and support their sustainability goals. Equinix enables these leaders to fast-track their competitive advantage by bringing together foundational infrastructure at software speed to power interconnected ecosystems, so they can reach all the right places, connect with all the right partners and access all the right possibilities they need to succeed. 21 © 2022 EQUINIX, INC.
FAST-TRACK YOUR DIGITAL ADVANTAGE
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22 © 2022 EQUINIX, INC.FAST-TRACK YOUR DIGITAL ADVANTAGE
Connect to everything
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23 © 2022 EQUINIX, INC.FAST-TRACK YOUR DIGITAL ADVANTAGE
Set up a Digital Edge
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24 © 2022 EQUINIX, INC.About Equinix Equinix is the world’s digital infrastructure companyTM. Digital leaders harness our trusted platform to bring together and interconnect the foundational infrastructure that powers their success. For more information visit Equinix.nl or contact us. 25 © 2022 EQUINIX, INC. Digital Leaders Boardroom_eBook_EN | 18698 | v022222 | Q321
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