COMPANY INTRODUCTION (Q32020)
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www.globaldigitalmojo.com
Hong Kong STRATEGY
Mexico City
Pune
Barcelona
Osaka
Taichung
COMMUNICATION
COMPANY INTRODUCTION
(Q32020)
ACADEMY
DIGITAL EXPERENCE
Global Digital MOJO Co Ltd
Mojo Innovations Limited.
All Rights Reserved (2020)
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
We are an inter national consulting, project and digital solutions
agency. We use AI and Digital Transfor mation, led by Design, to
transform your business and make it grow.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
OUR MAIN WORK AREAS!
Solutions
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
W E H AV E T R A N S F O R M E D A L L T H E S E PA R T N E R S
FMCG!
Professional Services and Consulting!
Property and Urban Development!
Financial Services!
Software, IT and Mobile! Telecommunications Services!
Medical and Pharma!
Consumer Products/Luxury/FMCG! Education (Tertiary And Professional)!
Government, NPO, Citizen Services!
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
OUR SERVICES!
O2O MARKETING WITH AI-DRIVEN
AUTOMATION AI AND DIGITAL TRANSFORMATION STRATEGY
• Brand identity design • Consumer Insights
• O2O Engagement Tactics • Strategic Analysis and Roadmaps
1
• Campaign Media, Style guides and Copy • Brand and Marketing Strategy
• Campaign APPs UX and UI Design • Current offer critique
MOJO PRODUCTS
• Interactive POP-Ups and Retail • Identity, Message and Positioning
• AI and Machine Learning • Search Engine Optimization and Marketing • New business modelling
Applications in IoT • Social Media Community Management • Investor Matching and Market Entry
• Virtual and Augmented
Environments • AI Marketing Automation • AI business planning
• Marketing and Sales
Automation
• Application Development O2O TRANSFORMATION ACADEMY AI-POWERED DIGITAL PRODUCT AND SERVICE
• Responsive Web Development
• UX for Web/Smartphone/Tablet Apps (iOS/Android/
• C-Level Executive Training
Wordpress/ASP.net)
• Individual learner Programmes
• Online store creation and management
• Professional Workshops
• Interactive Retail Display / POS
• Internship mentoring and
• Experiential Sales Center Design
placement
• AI Service and Product Design (AWS, Google Cloud)
*coming in 2020 • Conference Curation
• AR/VR/MR gamified experience (Unity, Playcanvas)
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
Brand identity design
1
O2O Engagement Tactics
Campaign Media, Style guides and Copy
Campaign APPs UX and UI Design
Interactive POP-UPs
Search Engine Optimization and Marketing
Social Media Community Management
AI Marketing Automation
O2O MARKETING WITH AI-
DRIVEN AUTOMATION
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
MEXICO CITY! C O M M U N I C AT I O N S AR LOCATION-BASED GAME TO ENCOURAGE VOTING The National Election Committee of Mexico approached us to develop an engaging way to encourage voting. We developed a GPS/AR character-based game to entertain and educate Mexican citizens about the election process. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
TOKYO / BARCELONA / SINGAPORE / HONG KONG! C O M M U N I C AT I O N S JAPAN TOURISM MICROSITE FOR LEGEND OF CATALONIA A free Playstation4 VR game, Legends of Catalonia, is being developed as part of the promotion for Catalonia Tourism. In order to raise the game awareness in Japan's market, the GDM Osaka, Hong Kong and India teams worked closely with our client to develop a localized Japanese website for this game and a launch event in Tokyo. Following our user experience design process, from idea to execution, the team went through a series of investigation in Japan's game industry and finally came out a version tailor-made for targeted audience. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
KYOTO / BARCELONA! C O M M U N I C AT I O N S PROMOTING INTERNATIONAL JAPANESE INNOVATION AT THE SMART CITY EXPO WORLD CONGRESS 2019 For the second year, Kyoto Prefecture and Keihanna Science City approached MOJO to help them prepare for the Smart City Expo World Congress 2019 (SCEWC 2019), to be held in Barcelona, Spain. Building around a brand developed by MOJO in 2018 - @Connect - Global Digital MOJO created an integrated production and promotion offering including : exhibition stand design focusing on traditional Japanese materials, microsite, social media , interactive installations, and all the print collaterals. MOJO president and lead Strategist Dr. David Williams provided a calm hand as MC at 3 Live pitching events. The result? A unique showcase of Japanese innovation for an international audience. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
TOKYO / BARCELONA / SINGAPORE / HONG KONG! C O M M U N I C AT I O N S JAPAN TOURISM MICROSITE FOR BARCELONA Catalonia is a major tourist destination in the world, thanks to its jewel Barcelona. We have already supported Catalonia tourism in its communication work in China, so it seemed natural that Catalonia's tourism team in Singapore and Tokyo should turn to us to develop their online microsite in Japan. Following studies of Japanese consumer preferences and knowledge of the Catalonia region, we created a responsive microsite that showcases the cultural, culinary and natural beauty of the Spanish region. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
HONG KONG! C O M M U N I C AT I O N S Experiential Business Matching Event The Mojo Hong Kong and Barcelona teams were asked to create an engaging business matching event in Hong Kong. From the moment the guests receive their online invitation, the event showcased the latest in Catalonian and Hong Kong smart ingenuity. An online and offline meeting device called the Mojo-Poken ensures meaningful and effective connections; the very recipe of international business success. Dynamic cultural exchange is promoted through the five senses (plus the heart) by immersive multimedia displays, an energetic live chef-show, delicious Catalan canapés and interactive engagements that deliver many wonderful surprises. We call this experience @connect. The event was attended by over 150 local and Catalan Guests and was features in media coverage across Catalonia, Europe and HK. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
HONG KONG! C O M M U N I C AT I O N S Experiential Retail As part of its work with the government of the Catalonia, the Mojo Hong Kong team was engaged to create an engaging and educational 3D promotion display for 5 famous Catalan food brands in Hong Kong's Yata supermarket chain. Delicious products from Torras Chocolates and Casa Santiveri that play an importnant part of Catalonia's rich gastronomic tradition. Our concept "Food Art" captured the synthesis of Food and Art which is central to the life of one of Europe's most dynamic economic regions. We designed am immersive multi-touchpoint display and installed in two of Yata's busiest stores in Hong Kong. Positive feedback from customers was shown by their joy and their number of purchases. The display was featured on Barcelona's TV3 news channel. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
EUROPE| ITALY C O M M U N I C AT I O N S CONTENT STRATEGY AND SOCIAL MEDIA MANAGEMENT ADMOJO is responsible for the content strategy development and the social media management for Italian premium wine brand “Berlucchi”, market leader in the sparkling wines segment. Services include the creative development of digital assents, production, activity tracking, measurement and reporting. The work has brought Berlucchi to top category scoring in social media channels. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
Taiwan C O M M U N I C AT I O N S GLOBAL COMMUNICATIONS ADMOJO worked closely with Chord & Major to ensure their brand messaging, including press releases and all content on their site, was of the highest standard. Looking to take their brand to an international audience, they requested our help in perfecting their content. Our team tirelessly worked to ensure their messages were accurate, representative of their brand and engaging. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
UX for Web/Smartphone/Tablet Apps (iOS/Android/
Wordpress/ASP.net)
1
Online store creation and management
Interactive Retail Display / POS
Experiential Sales Center Design
AI Service and Product Design (AWS, Google Cloud)
AR/VR/MR gamified experience (Unity, Playcanvas)
AI-POWERED DIGITAL
PRODUCT AND SERVICE
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)CASABLANCA|SHENZHEN
D I G I TA L E X P E R I E N C E
!
O2O EXPERIENTIAL RETAIL IN
MOROCCO
What is the perfect O2O retail experience for
high technology products? Chinese
manufacturer Transsion asked us to design the
first flagship store of its popular Inifinix brand -
to be located in Africa’s second largest luxury
retail location in Casablanca, Morocco. Our
team from Hong Kong and France engaged in
a full user-centered design process and
created both interior, online and service
journies for the client. Our concept was cited
as being the most comprehensively researched
and articulated proposal.
We proposed a fully integrated shopper
analytics and programmatic online marketing
campaign combined with a zoned retail space
focusing on brand engagement.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)HONG KONG | SHEN YANG! D I G I TA L E X P E R I E N C E NEXT GENERATION SALES CENTER A unique 2000sqm showroom was developed for Hang Lung, one of Hong Kong’s largest real estate developers. It consisted of incredible kinetic sculptures, texture mapped building models and an interactive multimedia storytelling corridor. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHANGHAI | LONDON
D I G I TA L E X P E R I E N C E
!
LUXURY EXPERIENTIAL RETAIL
This project involved developing Dunhill's first
flagship-store's interactive daigital experience,
capturing extensive CRM data during in-store
events whilst mesmerizing crowds and
garnering much positive support for Dunhill.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)SHENZHEN | SHANGHAI! D I G I TA L E X P E R I E N C E PRODUCT ACTIVATION This was an entertaining and interactive campaign combining digital media and physical products, wherein users held bottles which acted as game controllers and interacted with a computer screen for a unique round of virtual soccer. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHANGHAI|BEIJING (flagship brand center) D I G I TA L E X P E R I E N C E ! POWER THE DRAGON WINDOW DISPLAY A powerful and interactive store-front display of a digital dragon was implemented, which was powered by users engaging with the dragon, illuminating vibrantly when more users stood before the display. The store-front was used in product launch concepts in all major mainland flagship stores. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHENZHEN | SOUTH-EAST ASIA
D I G I TA L E X P E R I E N C E
!
LUMINAIRES MARKETING
TOOLKIT
A useful and forward thinking marketing toolkit
was created to aid consistent marketing
messaging intended for multiple regions.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)SHENZHEN|HONG KONG| BULGARIA| MEXICO| USA| DUBAI D I G I TA L E X P E R I E N C E GLOBAL MOBILE THEME DESIGN In a follow up to successful project in 2015, Mojo HK and its Global Team created 20 world-class theme designs for the P9 and P10 mobile products - some of the best selling mobile phones in the world. Themes were grouped around 3D, photography and 2D illustration. Huawei will use the themes across its global market. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
HONG KONG | SAN FRANCISCO!
D I G I TA L E X P E R I E N C E
!
AUGMENTED REALITY FOR
SOCIAL MEDIA
Fogcity, a digital spin-off of Hong Kong and Taiwan
media giant Next Media, has launched LOOKA, a
unique social media platform. The application,
through already launched was not reaching the level
of usage expected. Fogcity approached Mojo to
completely redesign the application experience to
change the perception of the product, increasing
retention and virality. We conducted in-depth user
research, then developed UX prototypes and GUI
design. Moreover, we defined the product as a
service touchpoint and offer the client a service
strategic point of view. The product was relaunched
in October 2015
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)TOKYO| HONG KONG | LONDON D I G I TA L E X P E R I E N C E DIGITAL MARKETING REFINEMENT Exhaustive in-depth interviews were carried out in Tokyo to explore 3 different and inspiring design directions for hotels.com's Japanese website, with high-level proposals developed based on the best direction. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
Consumer Insights
1
Strategic Analysis and Roadmaps
Marketing Strategy
Service critique
Identity, Message and Positioning
New Business Modeling
Innovation Workshops
AI Business Planning
AI AND DIGITAL TRANSFORMATION STRATEGY
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)JAPAN, SPAIN, USA, CANADA! B R A N D & S T R AT E G Y KGAP GLOBAL ACCELERATON PROGRAMME At the request of ATR, Global Digital MOJO's Osaka office led the design and execution of the Keihanna Global Acceleration Programme Plus. KGAP+ is a new International Accelerator programme which brings Japanese and International business together. The goal of the programme is to lead companies to create a proof of concept demonstrator, as well as find new investment and enabling partners in Japan and overseas. In its first year the programme welcomed 21 international and Japanese companies to follow two intensive 3 months O2O acceleration programmes. Key results of the programmes were that 5 companies found POC partners in Japan, 2 companies have established operations in Japan. The programme curated by MOJO incorporated live events and online activities. MOJO also recruited over 20 international mentors and presenters to give invaluable advice to startups. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
NEW DELHI| TOKYO| HONG KONG! B R A N D & S T R AT E G Y SUSTAINABLE-DEVELOPMENT EVENT CURATION We were selected as a content partner for the Global Partnership Summit in New Delhi, December 2018. Our teams from Japan, India and Hong Kong curated three international panel discussions on Smart Cities, Digital Anthropology and Digital Heritage - 12 international speakers participated from Barcelona City, TATA Motors, National Institute of Design India and other global organisations. The sessions were attended by over 500 people and reported in the national media. The work is part of our global work in promoting sustainable development. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
HONG KONG | JAPAN!
B R A N D & S T R AT E G Y
CREATIVE SPRINT IN
HOKKAIDO
The Mojo Hong Kong and Japan teams came
together to deliver an ADMOJO Creative Sprint
business workshop in the beautiful ski-resort
city of Niseko in Hokkaido, Japan. "
"
After an intensive day of visits to Organic
business in the Niseko area, participants all
from the Organic lifestyle industry in Japan and
Thailand, worked through Mojo’s closely
facilitated intensive 2 hour workshop to create
new business experiences and sustainable
ecosystems.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)BARCELONA | HONG KONG! B R A N D & S T R AT E G Y 360’ BRAND STRATEGY The Mojo Hong Kong and Barcelona teams were asked to create a new brand identity and brand story for the Catalonia region which could be used in print, events and online marketing promotion. The final identity was based on a grid modular approach with the key elements of the region represented with unique iconography. The identify was applied across a wide range of communication collateral on and off line. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHANGHAI
B R A N D & S T R AT E G Y
!
SHANGHAI SCIENCE AND
TECHNOLOGY MUSEUM
Being known as a UX and interaction design
expert, Mojo was invited to be part of the 1-
day expert review at Shanghai Museum of
Science and Technology to assess the quality
of the preliminary proposals for Rethinking
Museum Experience, prepared by the
Interaction Design students from Tongji
University. We helped students to approach
the project in a more strategic level, advised on
conducting research, finding insights and
creating holistic and meaningful design
solutions.
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)HONG KONG/GUANGZHOU B R A N D & S T R AT E G Y DESIGN-DRIVEN ORGANISATIONAL CHANGE "Shangri-La, five-star luxury hotels is located in premier cities across the globe. This asian heritage hotel brand identified the need for growing an innovation culture as a key strategic goal for the next 2 years within their organization. They engaged our strategy practice to define and execute a strategic plan to train and mentor their hotel GMs. We ran a series of Design-Thinking workshops and introduced our “Agile Innovation Toolkit” to the team. We also assisted them in their service and process design projects across the Shangri-La network." Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHANGHAI | HONG KONG | BERLIN | LONDON | HELSINKI B R A N D & S T R AT E G Y GLOBAL MOBILE IMAGING STUDY We are asked by the ground-breaking Nokia N-Series product team in Finland to conduct a global study of current usage of their high-end camera phones. Using an online questionnaire, diary studies and depth interviews we met Nokia customers from China, Hong Kong, Germany and the UK. We discovered mobile camera use was still limited to throw-away moments and that mobile phones were used in conjunction with better quality cameras. Images were rarely printed, rather they were shared by social media. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
1
C-Level Executive training
Tertiary Masters Programmes
Professional Workshops
Masterclasses
Internships
Conference Speaking
TRANSFORMATION
ACADEMY
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)TAIWAN! T R A N S F O R M AT I O N A C A D E M Y AI for Designers With the goal to help post-graduate Design students have a deeper understanding on the application of AI in current society, MOJO Academy ProStep workshops have been carried out at Yuntech National Technology University. The application area given " AI support during Natural Disasters". Students worked through lectures and hands-on practical work to develop unique solutions for emergency services, government and citizens. From facing floods to typhoons to pandemics, students envisaged applications of AI that would support prevention, survival and recovery. The results of the work were shared in an international workshops on “Design Crossover”. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
OSAKA | KYOTO! T R A N S F O R M AT I O N A C A D E M Y ! INNOVATION SEMINARS Global Thinking - Local Impact : Continuing our collaboration with the Advanced Technology Research Unit of the Kansai Research- Complex in Kyoto, Japan, we will be running a series of 6 international public seminars on Business Transformation by Design Thinking from May 16 to June 26. Aimed at Kansai- based business and international companies, the seminars are in English and free to attend. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
BEIJING | SHANGHAI | SHENZHEN | XIAN |
T R A N S F O R M AT I O N A C A D E M Y HONG KONG!
!
!
DIGITAL DISRUPTION MBA
In partnership with Hong Kong University, a
series of two day workshops with leading
Chinese technology and service companies.
Mentoring senior executives to develop a
brand-focused product and service strategies -
with a focus on the target experience as a
design platform
Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)TOKYO! T R A N S F O R M AT I O N A C A D E M Y DIGITAL MARKETING PSYCHOLOGY MBA Our new Mojo Academy MBA programme in Digital Marketing Psychology has been featured on the Globis Insights Channel. The programme is run in partnership with Globis Management School, Japan's largest MBA school. Over 6 modules, students will explore a wide range of case studies and theories from Mojo's real world marketing practice. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
SHANGHAI | LONDON ! T R A N S F O R M AT I O N A C A D E M Y ! ORGANISATIONAL TRANSFORMATION ADMOJO was invited by the global pharmaceutical enterprise Astra Zenaca as a professional consultant to help the build their User Experience Competency Centre in China. ADMOJO is responsible for the creation of the first ever UX support team for Astra Zeneca in China. The hands-on work done by ADMOJO for this project includes UX expert review, UI&GUI design, User Research for pharmaceutical products (college-facing and patient-facing) along with UCD training. Our deep involvement with the company has led to growing awareness of user experience centered culture within the company. Global Digital MOJO Co Ltd, Mojo Innovations Limited. All Rights Reserved (2020)
THANK YOU
www.globaldigitalmojo.com!
!
transformation@globaldigitalmojo.com!
Global Digital
Global Digital MOJO
MOJO Co
Co Ltd,
Ltd, Mojo
Mojo Innovations
Innovations Limited.
Limited. All
All Rights
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Reserved (2020)
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