Corporate Citizenship Report - Fuelling prosperity together 2019

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Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate
Citizenship
Report
Fuelling
prosperity
together
2019 | 2020

Community
People
Environment

kpmg.com/nz
Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate Citizenship Report 2019 | 2020 | 3

Fuelling prosperity together                                  5
Fuelling community prosperity                                 11
Lifelong learning                                           37
Sustainability at KPMG                                     63
Inclusion and diversity                                     73
Ka pai                                                     90
Corporate Citizenship Report - Fuelling prosperity together 2019
4 | 2019 | 2020 Corporate Citizenship Report
Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate Citizenship Report 2019 | 2020 | 5

Fuelling prosperity
together
                                         A commitment to our communities           Ross Buckley and Ann Tod talk briefly
At KPMG New Zealand                      is at the heart of KPMG’s values and      about having an impact across long
we are working together                  culture, and central to our purpose.      careers at KPMG.
to inspire confidence                    We believe that by being focused,
                                                                                   Our connection to the past and
                                         and concentrating our effort, we can
and empower change                       collectively achieve more.
                                                                                   responsibility for the future
that has a positive and                                                            While we are still facing a rapidly
                                         Our 2019 year in review
lasting impact on our                                                              evolving situation, both at home
communities. Fuelling the                Welcome to our Corporate Citizenship      in New Zealand, and across the
                                         Report for 2019 and a brief glimpse       globe, we need to view the Covid-19
prosperity of New Zealand
                                         of 2020, where we highlight some of       pandemic as an opportunity for us to
– improving the health,                  the amazing impact our community          embrace a more authentic Citizenship
wealth and wellbeing for                 partners are having and share a variety   mindset. Covid-19 has made us think
all New Zealanders – is a                of projects and initiatives KPMG has      harder about our communities, it’s
common purpose that is                   been involved in, and the ways our        harder to ignore the gaps and the
                                         people have worked purposely across       cracks when they’re expanding under
fundamental to who we
                                         the country to truly deliver on our       our feet and the current crisis calls for
are and what we stand for                shared values.                            business and individuals to expand our
as an organisation.                                                                contributions to tackling urgent global
                                         We also reflect on our collective
                                                                                   social and environmental challenges.
                                         commitments; supporting youth
                                         and lifelong learning; improving          At KPMG, our goal will be to continue
Our investment in Corporate
                                         sustainability practices; promoting       to enhance our Citizenship efforts,
Citizenship is a key component of
                                         inclusion and celebrating diversity.      work with our people to earn and
our firm’s strategy. This investment
                                                                                   maintain the trust of our clients and
extends to our people, where our         Our annual Citizenship Report is our
                                                                                   communities and show our passion to
people are given the opportunity         way of considering what corporate
                                                                                   be a firm of diverse, strategic thinkers
to come together, collaborate and        citizenship means to all of us. Through
                                                                                   who make a positive impact.
connect with their communities to        it, we celebrate what we have
make a difference for, and with, their   accomplished as a team over the past      Together, we can create the prosperous
fellow citizens. For our people, it      year. Knowing that our people make        world we envision – continuously
provides a greater sense of purpose      a real difference for others in need is   evolving to meet the needs and
and meaning, and contributes to          incredibly rewarding. It’s a commitment   expectations of new generations and
their personal and professional          that is ingrained in KPMG’s culture       our rapidly changing environment.
development through broadening           and is demonstrated in the pages that
                                                                                   We thank you for your interest in our
skills, experience and perspectives      follow. This is especially evident on
                                                                                   Citizenship mahi.
through working in our communities.      the next page, where retiring partners

         Ross Buckley                            Godfrey Boyce                             Jamie Munro
         Executive Chairman                      Chief Executive Officer                   Head of Citizenship
Corporate Citizenship Report - Fuelling prosperity together 2019
6 | 2019 | 2020 Corporate Citizenship Report

      Haere rā

      Later this year, we are sadly
      saying farewell to two Auckland
      Partners who have, throughout
      their long careers at KPMG, both
                                                                                      "use their skills to
      had a profound impact on the Firm,
      our clients and had a real passion
                                                                                      make a difference
      for supporting our communities.
      We asked retiring Audit Partner
                                                                                      to areas in the
      Ann Tod and retiring Executive
      Chairman Ross Buckley to reflect
                                                                                      community that
      on a few highlights for them across
      their combined 80 years of service.
                                                                                      are aligned to
      "For me, being a good corporate                                                 their personal
      citizen is about using your skills
      and experiences to contribute                                                   passion"
      to the community in a way that                                                  Ann Tod – Auckland Corporates Partner
      will make a real difference.
      At KPMG, we often get the
      opportunity to work with charities
      and not-for-profits which can
      be multifaceted organisations –
      they exist to help areas of the
      community that are suffering             we shouldn’t take these for granted    Harbour Hospice. Each of these
      hardship, the issues and solutions       – bringing our skills and knowledge    organisations has had different
      can be complex.                          to the table can help our community    priorities but one thing has stood
      What really hits home for me is that     organisations make better decisions,   out as being constant – there is
      at KPMG we’re incredibly fortunate       and make a difference.                 immense value in having a diverse
      to have learnt so many skills, and                                              group of people, with different
                                               I’ve had so many fantastic
                                                                                      ideas, experiences and skills,
                                               opportunities to contribute
                                                                                      sitting around the table. And it truly
                                               to my community during my
                                                                                      is a two-way street – as I offer my
                                               time at KPMG, and what I’ve
                                                                                      skills, I gain so much back and am
                                               appreciated the most is how the
                                                                                      continuously learning.
                                               firm encourages us to take up
                                               opportunities that work for us,        As I reach the end of my tenure
                                               to find that balance between our       at KPMG, it has been such a
                                               personal and professional lives and    pleasure to work within a culture
                                               bring our whole selves to the work     where our people know they’ll be
                                               that we do.                            supported to use their skills to
                                                                                      make a difference to areas in the
                                               I’ve spent over 17 years as a
                                                                                      community that are aligned to their
                                               member of the Rotary Club
                                                                                      personal passion."
                                               of Auckland working on their
                                               youth-oriented activities, nine        Ann Tod (Auckland Corporates Partner)
                                               years on the International Netball
                                               Board, and more recently have
                                               stepped into Chair of the Board at
Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate Citizenship Report 2019 | 2020 | 7

"During my 38 year career with         is making a real difference. This
KPMG it has been amazing to see        includes supporting schools across
the evolution of the ways we do        the country (especially decile
business, how we live, and how         one), being an active participant
we contribute to our communities,      with the Springboard Trust and
including the importance of:           participating in various forms of
purpose and values, using              fund raising and pro bono activities.
technology as an enabler, having a     A couple of personal highlights for
sustainable mindset and the very       me were combining my passion
positive impacts business can have     for cycling with fundraising for
on our communities.                    Bikes in Schools as part of the Tour
While KPMG has always exceeded         of New Zealand and achieving a          Corporate Citizenship at KPMG is
expectations when it comes to          bucket list goal by abseiling down      not just what we do as a Firm but
client service, developing people      a 17 storey building in Auckland’s      also what each of us personally do
and building better business           CBD to raise awareness and funds        in areas which we are passionate
leaders, and providing great thought   for Make-A-Wish New Zealand.            about. Even in times of crisis and
leadership, I have been impressed      Just have a browse of our recent        economic downturn we have
and very humbled by what we as         Corporate Citizenship Reports and       demonstrated that as individuals
a Firm have done for our wider         you can see many examples of            and as a Firm we can make a real
communities. The outcomes              the wonderful activities of that the    difference to the prosperity of
achieved by our entire KPMG team       team at KPMG New Zealand have           New Zealand, I am not only proud
are greatly influenced and guided as   been up to.                             of the legacy we have achieved so
a result of us defining our purpose                                            far but also excited to see the future
                                       There is no doubt in my mind that
“Fuelling New Zealand’s Prosperity”                                            of what the Firm can achieve."
                                       strong businesses lead to strong
and living and breathing our values:   communities and the future of           Ross Buckley (Executive Chairman)
Integrity, Courage, Excellence,
Together, For Better. These
values and our contribution to our
communities is instilled in everyone
as they join KPMG – whether as
a graduate attending our graduate
camp and induction or those who
join the Firm later in their careers
and are inducted through our
Connect Up programme.
Our purpose is very ambitious
– “Fuelling New Zealand’s
Prosperity” and improving the
health, wealth and wellbeing
of all New Zealanders, for this
generation and future generations.
In order to achieve this, I strongly
believe in getting everyone in
New Zealand to the same starting
line by providing them a great
education – an area where KPMG
Corporate Citizenship Report - Fuelling prosperity together 2019
8 | 2019 | 2020 Corporate Citizenship Report

      About KPMG - the
      KPMG story
      At KPMG, we are focused                  Executive Leadership                             KPMG at a glance
      on fuelling the prosperity of
                                               KPMG New Zealand’s Executive
      New Zealand – for the benefit
                                               Leadership is shared by Executive
      of all New Zealanders. It’s why
                                               Chairman Ross Buckley and Chief
      we’re committed to helping
                                               Executive Godfrey Boyce. Their
      New Zealand’s businesses flourish,
                                               primary roles are to lead, guide and
      the public sector to achieve more,

                                                                                                     1,150+
                                               manage KPMG New Zealand and to
      and our communities to thrive.
                                               develop and implement the necessary
      What we do                               strategies to ensure the firm aligns
                                               with KPMG’s global strategy. Our            We’re a nation-wide team of 1,150+
      At KPMG we work alongside our
                                               governance structure ensures we
      clients – providing deep expertise
                                               stay true to our values, maintain our
      that delivers real results. They trust
                                               role in society, and our commitment
      us to deliver the kind of targeted
                                               to quality and service excellence in all
      advice, technical knowledge
                                               that we do, bringing our best to clients
      and industry insights that help
                                               and earning the public’s trust through
      them manage risk and embrace

                                                                                                 7 Offices
                                               our actions and behaviours both
      opportunities. Our nationwide team
                                               professionally and personally.
      of 1,150+ professionals work with
      private businesses, publicly-listed
                                               National Board
      companies, Government and                                                             We have 7 offices throughout NZ
      public sector organisations,             Brent Manning       Kim Jarrett
      and not-for-profits. We provide          Dinesh Naik         Ross Buckley
      professional services across Audit,      Hamish McDonald Stephen Bell
      Tax, Advisory and Lighthouse. In
      addition, our Private Enterprise

                                                                                                    Clients
      team works with small to medium          National Executive Committee
      and family-owned businesses with         Godfrey Boyce    Chief Executive Officer
      ambitions to grow. Our offices are       Graeme Edwards National Managing
      in Auckland, Hamilton, Tauranga,                        Partner - Audit                   Our clients include private
      Wellington, Christchurch, Ashburton
                                               Jack Carroll     National Managing         businesses, publicly-listed companies,
      and Timaru.
                                                                Partner - Advisory         Government, public sector and not-
      Locally-owned, globally-focused          Kay Baldock      National Managing                for-profit organisations
      We’re proud to be New Zealand                             Partner - Brand and
      owned – while also giving our                             Growth
      clients access to the impressive         Kerry Butler     Head of People
      depth of resources within KPMG’s                          Performance and
      global network. KPMG operates in                          Culture

                                                                                                 Services
      155 countries; employing more than       Paul McPadden    National Managing
      219,000 people in member firms                            Partner - Private
      around the world. The independent                         Enterprise
      member firms of the KPMG
      network are affiliated with KPMG
                                               Ross McKinley    National Managing         We provide services across Audit and
      International Cooperative (”KPMG
                                                                Partner - Tax and Risk    Assurance, Tax, Advisory, Lighthouse
      International”), a Swiss entity.         Sarah McGrath    Chief Financial Officer         and Private Enterprise
Corporate Citizenship Report - Fuelling prosperity together 2019
Corporate Citizenship Report 2019 | 2020 | 9

KPMG
values
Trust reinforces everything we       We constantly look to improve our     We embrace people with diverse
do and KPMG’s values and Code        work through data and insight,        backgrounds, skills, perspectives
of Conduct inform how we act         and are open to new challenges        and life experiences and ensure
– with our clients, communities      and feedback because that is          different voices are heard. We
and our people. Our values create    how we develop and improve.           show care and consideration
a sense of shared identity. They                                           for others and strive to create
define what we stand for and
how we do things, helping our
people to work together in the
                                     Courage                               an inclusive environment where
                                                                           everyone feels they belong.

                                                                           For Better
                                     We think and act boldly
most effective and fulfilling way.
                                     Courage is about being open to
Our values are our core beliefs,
                                     new ideas and being honest about
guiding and unifying our actions                                           We do what matters
                                     the limits of our own knowledge
and behaviours. We were one
                                     and experience. It’s about applying   For better means taking a long-term
of the first professional services
                                     professional skepticism to what we    view, even in our day-to-day
organisations to define a global
                                     see and asking questions where        choices, because we want to build
set of values and they have
                                     we have doubts. We speak up if we     a stronger KPMG for the future. We
remained core to our culture
                                     see something we believe is wrong     never lose sight of the importance
and who we are ever since.
                                     and we support those who have the     of our role in building trust in the
                                                                           capital markets and in business.

Integrity
                                     courage to speak up themselves.
                                     Courage is being bold enough to       We make sustainable, positive
                                     step outside of your comfort zone.    change in our local communities
We do what is right                                                        and in society at large, striving to
Integrity means we are honest,
fair and consistent in our words,    Together                              make the world a better place.

actions and decisions — both         We respect each other and draw
inside and outside work. We take     strength from our differences
responsibility and accountability
                                     We do our best work when we
for our day-to-day behavior and
                                     do it together: in teams, across
we hold ourselves to the highest
                                     teams, and by working with others
moral and ethical standards at all
                                     outside our organisation. Working
times - even when under pressure.
                                     together is important because we
We keep our promises and set
                                     know it’s collaboration that shapes
an example for others to follow.
                                     opinions and drives creativity.

Excellence
We never stop learning
and improving
Excellence means relentlessly
delivering quality work to
the highest professional
standards. We do this by staying
curious and taking personal
responsibility for our learning.
Corporate Citizenship Report - Fuelling prosperity together 2019
10 | 2019 | 2020 Corporate Citizenship Report
Corporate Citizenship Report 2019 | 2020 | 11

Fuelling community
prosperity
There are many different       Community snapshot

                               2019
ways our people get
involved… whether we’re
providing our professional
skills pro bono, providing
governance skills in
                               Pro bono: 10,971 hours of pro-bono work
the community sector,
                               valued at
working alongside
community organisations,
or rolling up our sleeves
to volunteer on a project.
KPMG also makes financial
                               $3,087,872
contributions to a range of    Volunteering: 604 KPMG People (47.6%)
not-for-profit organisations   volunteering 4,552 hours, valued at
and charities.

                               $223, 834
                               1,402 hours on board and trustee roles
                               (50 people), valued at

                               $320,392
                               Charitable donations

                               $121,997
                               Total community investment 2019

                               $3,754,095
12 | 2019 | 2020 Corporate Citizenship Report

      Congratulations Dame
      Souella Cumming
      We are delighted to share that
      Souella Cumming, a KPMG Partner
      from Wellington, was invested as a
      Dame of Grace of The Order of St
      John during 2019.
      Souella travelled to London to
      attend the ceremony where
      she was invested by His Royal
      Highness Richard, Duke of
      Gloucester (the Grand Prior of
      St John internationally). Souella
      was one of three Dames, and 16
      Knights invested at the ceremony
      on 19 September.
      Souella first joined St John as a
      cadet over 30 years ago. Little did
      she know that when she learned
      first aid and gained her Grand Prior
      award, that she would have the
      opportunity to be invested by the
      Grand Prior himself.
      Souella has been on the national
      board of St John since 2008 and
      is currently the Deputy Chancellor
      and Chair of the Audit and Risk
      Committee. Souella said of her
      experience –
                                                She was part of the organising
      “I feel very humbled to be
      recognised for my contribution            committee for the 2019 Australia
                                                and New Zealand Centenary
                                                                                     "I feel very
      to St John, It’s an honour to be
      involved with an organisation             Conference in Brisbane, the first
                                                time Zonta clubs from Australia
                                                                                     humbled to be
      which provides emergency
      ambulance, first aid and charitable       and New Zealand have got
                                                together in 30 years.
                                                                                     recognised for
      services throughout New Zealand
      and globally.”                            Over 750 passionate women (and       my contribution
      This is a genuinely outstanding
      achievement for Souella and
                                                a few men) got together to discuss
                                                issues of preventing violence        to St John."
      recognises all her contribution to        against women and encouraging        Souella Cumming - Wellington
      St John over the years.                   more women to study and work         Risk Consulting Partner
                                                in STEM subjects. The keynote
      The mantle of Dame is not the only        speaker was KPMG alumni, Dame
      cloak Souella was seen wearing in         Therese Walsh, who engaged
      September. Souella is the current         Australians and New Zealanders
      Governor of Zonta International in        alike, and set the tone for a very
      New Zealand (District 16).                successful conference.
Corporate Citizenship Report 2019 | 2020 | 13

Responding to the
Christchurch terror attacks
The tragic incidents that took place
in Christchurch on the afternoon
of Friday 15 March were unlike
anything that New Zealand has seen
before, and right across the firm we
felt a range of emotions and levels
of connection to what happened.
CEO, Godfrey Boyce travelled to
Christchurch to support our team
there. He had this to say:                                                              "KPMG is a place
“My thoughts are with our Muslim
whānau at KPMG. Directly affected
                                                                                        for everyone to
or not, everyone across the country
will be dealing with their own shock,
                                                                                        feel safe and
grief, anger and sadness. KPMG
is a place for everyone to feel safe
                                                                                        welcome."
and welcome. Please ensure you’re                                                       Godfrey Boyce - Chief Executive Officer

taking the time this week to support
your colleagues, and remember that
we have a range of support available
at KPMG, so please reach out at any
time should you need to. Each of our
individual reflections and reactions
will be deeply personal, and I urge
you to respond in the way that feels
right for you.
We have also pulled together a
small group of support people who
are available to connect our Muslim        and using our KPMG volunteer             of RASNZ’s work around refugee
whānau and other affinity groups           day to support a related charity or      mental health and wellbeing.
across KPMG, please contact any of         organisation.
                                                                                    $15,000 was raised from the Gala
them if you would like to talk.“
                                           Our relationship with Refugees           to help fund RASNZ community
The firm made a donation of $10,000        as Survivors New Zealand Trust           programmes for former refugees in
on behalf of our partners and people,      (RASNZ) continued to deepen              Auckland, including women's groups,
to show our support to the victims of      with regular volunteering at the         school holiday programmes, sports
the attacks. This was directly paid to     Refugee Resettlement Centre. This        teams, youth leadership camps, social
10 families (facilitated by Christchurch   relationship was first developed         activities at the Mangere Refugee
manager, Osama Bin Tariq) directly         through an Intern Prosperity Project –   Resettlement Centre and more.
affected by the tragedy. Other offices     you can find out more about that later
                                                                                    RASNZ is a leading organisation
had fundraising events and donated         in this report.
                                                                                    supporting people from refugee
the proceeds to Victim Support for
                                           For World Refugee Day on 20              backgrounds living in New Zealand.
the Christchurch shooting victims.
                                           May 2019, KPMG sponsored the             They promote programs and policies
Many of us showed our sympathy             RASNZ Comedy Gala, featuring 12          that respect and advance the health,
by stopping by local mosques to            outstanding comedians who gifted         wellbeing and human rights of people
deliver flowers, attending local vigils    their time and talent in support         from refugee backgrounds.
14 | 2019 | 2020 Corporate Citizenship Report

      Advancing the Sustainable
      Development Goals
      KPMG’s member firms around the             and other corporations (including    growth, KPMG member firms can
      world – including New Zealand              General Electric, Bank of            have a lasting impact on improving
      – have signed up to the United             America, and Unilever).              society and the communities
      Nation’s 17 Global Goals for                                                    in which we live and work.
                                                 As a result, KPMG firms are now
      Sustainable Development. This
                                                 achieving a range of actionable,     By applying responsible business
      ambitious plan of action for
                                                 measurable outcomes – with           practices we can contribute
      people, planet and prosperity
                                                 a particular focus on Goal 4,        to inclusive development and
      is known as the 2030 Agenda
                                                 Quality Education and Lifelong       sustainable markets, and by
      for Sustainable Development.
                                                 Learning, as well as a foundation    applying KPMG values and the
      The Agenda includes 17 new
                                                 in Goal 13, Climate Action.          principles of trust and integrity
      SDGs, accompanied by specific
                                                                                      that underpin everything we do,
      targets to be achieved by 2030.            By applying our skills, expertise,
                                                                                      we can all have a lasting impact.
                                                 passion and resources to enable
      The Goals are universal, applying to all                                        For this reason, the SDGs are
                                                 change and find sustainable
      nations and people, seeking to tackle                                           integral to all of the interlinking
                                                 solutions to local and global
      inequality and leave no one behind.                                             strategies we set across our
                                                 issues such as life-long learning,
                                                                                      business, including our New
      When making the commitment                 climate change, food and water
                                                                                      Zealand environmental strategy
      in 2015, KPMG joined 193                   scarcity, poverty, security,
                                                                                      highlighted later in this report.
      member governments, NGOs                   development and economic

      UN Sustainable Development Goals
Corporate Citizenship Report 2019 | 2020 | 15

IMPACT2030 - Unlocking the
power of corporate volunteering
In July, KPMG hosted 20              2. Collaborate across industries    academia and civil society, with
New Zealand businesses to            and sectors to identify             a shared interest in achieving
discuss the importance of            shared priorities and scale         the SDG’s through employee
corporate volunteering and           the impact of human capital         volunteering. Members
collaboration opportunities          investments to tackle social        will work together to:
with the United Nations, other       and environmental issues.
                                                                         • Identify locally based companies
businesses and not-for-profits to
                                     3. Measure the outcomes               and business associations
harness the power of working
                                     and impact of human capital           interested in advancing
together to fuel the prosperity of
                                     investments on the SDG’s              the practice of employee
New Zealand’s communities.
                                     by developing a framework             volunteering and introduce
The meeting held as part of the      and methodology.                      them to the work and goals of
IMPACT2030 initiative, explored                                            IMPACT2030 and the SDGs;
                                     IMPACT2030 was founded in
how employee volunteer
                                     response to United Nations          • Capture local and regional data
programmes can contribute towards
                                     Resolution A/RES/66/67, which         on the status and the practice
achieving the United Nation’s
                                     called on the United Nations to       of employee volunteering as
Sustainable Development Goals.
                                     further engage with the private       well as regional or international
IMPACT2030 is a global movement      sector “through the expansion         barriers (cultural or legal), gaps
focused on helping companies         of corporate volunteering and         in private sector capacity, best
to inspire, engage and unite         employee volunteer activities.”       practices and standards relating
their people around the SDG’s        In an effort to provide a global      to employee volunteering;
and mobilise them as agents of       mechanism for this new approach
                                                                         • Promote the work of
change in their communities.         to community investment, IMPACT
                                                                           IMPACT2030 and advocate for
Anchored by No. 17, Partnerships     2030 was launched in 2011 by
                                                                           partner and stakeholder projects
for the Goals, IMPACT2030 has        Realized Worth in partnership
                                                                           within a geographical area; and
the unique mission to activate       with the United Nations Office
human capital investments globally   of Partnerships. The initiative     • Assist with the reporting and
through pro-bono, skills-based       is a collaboration of companies       tracking process of employee
and direct employee volunteer        around the world, of all sizes,       volunteerism on a regional level.
programs to advance the SDG’s.       to mobilise their employees in
                                                                         KPMG is a collaborating Partner of
                                     volunteer efforts towards the
IMPACT2030 has three                                                     IMPACT2030 and KPMG’s National
                                     achievement of the SDG’s.
primary focus areas:                                                     Citizenship Senior Manager,
                                     IMPACT2030 currently works          Justine Todd is chairing the
1. Activate a global movement of
                                     with over 55 companies and a        fledgling Council in New Zealand.
employees by helping companies
                                     number of other stakeholders.
to inspire, engage and unite
                                     It has Regional Impact
their people around the SDG’s.
                                     Councils in The UAE, Toronto,       Please contact:
                                     Baltimore, Lisbon, Istanbul,        nzcouncil@impact2030.com
                                     Australia and New Zealand,
                                     with more coming soon.              If you are interested in learning
                                                                         more about IMPACT2030
                                     New Zealand is in the early         in New Zealand.
                                     stages of building up a Regional
                                     Impact Council, comprised of
                                     individuals from regionally-based
                                     organisations, representing the
                                     private sector, public sector,
16 | 2019 | 2020 Corporate Citizenship Report

      Intern Prosperity Project: Coming together
      to fuel New Zealand’s prosperity
      During their 2018/2019 summer
      internship our interns were asked
      to do something a little different.
      The brief was simple: design
      and implement a project that
      makes a difference to our
      clients, communities or internal
      stakeholders (or all three!). While
      only limited by their imagination
      for this project, we gave them
      some topics and ideas as a starting
      point, but they were encouraged
      to do anything that they thought
      would will have a real impact
      on New Zealand’s prosperity.
      Essentially, we asked them for their
      take on Fuelling New Zealand’s
      Prosperity and we were astounded
      by what they were able to achieve
      in their brief time with KPMG.
      Each project team was allocated
      a budget of $150 and KPMG
                                                addressed and the impact the           may have faced prior to landing
      mentors provided guidance on
                                                implemented projects had.              in New Zealand. They also gained
      the projects as well as helping
                                                                                       an understanding of the amazing
      teams understand what had been            Below are some of the
                                                                                       services and support provided
      done both by KPMG and by other            fantastic project’s that this
                                                                                       to them by RASNZ and MRCC.
      organisations in their project area.      year’s interns produced.
      Teams were able to use their KPMG                                                KPMG proudly became the first
                                                The Auckland Advisory interns
      volunteer leave as well as unbooked                                              Corporate able to volunteer with
                                                organised a group to volunteer with
      time to work on their ideas.                                                     RASNZ and we received some
                                                Refugee as Survivors New Zealand
                                                                                       great feedback from RASNZ
      After initial group planning and          (RASNZ) at the Mangere Refugee
                                                                                       about how much the families
      design sessions, the teams went           Resettlement Centre (MRRC).
                                                                                       enjoyed the experience.
      away to build out their projects,         With the help of the Creative
      and a mid-point check in just before      Team, they developed a ‘Kiwiana’       We have since shared our
      Christmas helped them crystalise          colouring book. Copies were taken      ‘Kiwiana’ book design with
      their ideas, get feedback and             to MRRC, along with pens and           RASNZ so they can reprint it
      suggestions to build into their final     pencils. The kids loved spending       and continue to engage with
      projects or pivot where necessary.        time colouring in the pictures and     countless more kids and we have
                                                the group also had a great time in     gone on to have regular volunteer
      In February, a final group
                                                the Hungerball Soccer inflatable       evenings, playing lego, providing
      presentation, attended virtually by
                                                enclosure kicking the ball around.     art supplies and donating wool
      all the teams, many of the mentors
                                                                                       and knitting needles to enhance
      and KPMG leaders, provided the            During orientation at MRRC, the
                                                                                       the popular knitting lessons.
      opportunity for the intern teams          group learnt a bit about the 1,000
      to present a summary of each              refugees that arrive here each year,
      project outline, the problem they         and some of the challenges they
Corporate Citizenship Report 2019 | 2020 | 17

The Hamilton interns created a
project where Hamilton staff did a
voice recording of the right way to
pronounce their names, with the
recordings being added to email
signatures. The group wanted
to target I&D, allowing people
with commonly mispronounced
names to feel comfortable when
introduced to a new person.
Charlotte and Etienne our
Christchurch interns chose to look
at mental health and wellbeing,
particularly focusing on the
supporters of those with loved ones
experiencing mental illness.
Part of this involved building a
relationship between the KPMG
Christchurch office and Supporting
Families in Mental Illness, a charity
dedicated to providing help to
people with mental illness and
their families.
18 | 2019 | 2020 Corporate Citizenship Report

                                                                                                                                                                                                          Charlotte and Etienne spent a day
                                                                                                                                                                                                          volunteering at Supporting Families,
                                                                                                                                                                                                          helping with administrative jobs, and
                                                                                                                                                                                                          learning more about the organisation
                                                                                                                                                                                                          and challenges of supporting those
                                                                                                                                                                                                          with mental health issues.
                                                                                                                                                                                                          In turn, Charlotte and Etienne asked

              Humans
                                                                                                                                                                                                          Supporting Families to speak to
                                                                                                                                                                                                          the Christchurch team, they talked

              of KPMG
                                                                                                                                                                                                          about the services they offer, how
                                                                                                                                                                                                          supporting someone with mental
                                                                                                                                                                                                          illness can have a real impact on the
                                 n
                        on Editio
                Wellingt                                                                                                                                                                                  supporter and how workplaces can
                                                                                                                                                                                                          best support people in this situation.
                                                                                                                                                                                                          $210 was raised for the Mental Health
                                                                                                                                                                                                          Foundation, through a raffle with prizes
                                                                                                                                                                                                          based on wellbeing and health.
                                                                                                                                                                                                          Charlotte and Etienne also wrote
                               2019
                    February
                                                                                                                                                                                                          an article entitled “Supporting the
                               m/nz
                     kpmg.co
                                                                                                                                                                                                          Supporters at KPMG”, looking
                                                                                                                                                                                                          at how supporters of those with
                                                                                                                                                                                                          mental illness are often in need of
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                                                                           a clu  e about            Four firm                                                                                       11
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                                                                                                                                                                                                          about that person and to present a
                                                                                                                                                                                                          glimpse of just some of the diversity
                                                                                                                                                                                                          of cultures and backgrounds
                Kelly                                                                                                                                                                                     within the Wellington office.
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                                                                                                                                                                                                          university in terms of financial and
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                                                                                   nistration, ship. She really
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                                                                               d the stu
                                                               emphasise if the grades we
                                                                able to pla
                                                                               y
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                                                                                                                                                                                                     13
                                                                                                                                                                                                          They designed an hour-long
                                                                                                                                                                                                          workshop to be presented to 16-18
                                                                                                                                                                                                          year-old soon to be school leavers by
                                                                                                                                                                                                          KPMG staff, so that they could bring
                                                                                                                                                                                                          their own experiences to the table
                                                                                                                                                                                                          and share this with the students.
Corporate Citizenship Report 2019 | 2020 | 19

Our Tauranga interns - Davin and
Joshua had a similar idea. Their
research lead them to a believe that
a large majority of school leaders
were financially uninformed.
This inspired them to create a
financial literacy course: Money
Hacks Starter Pack™. This course
was planned, developed and
designed to help Year 12-13 school
students in goal setting, budgeting,
student loans, KiwiSaver and debt,
centered around not telling the young
person what to do with their money
but instead, giving them options that
are available to them; and, if they
were one day stuck, what questions
they should be asking.
As there were no school kids
to present their course to, they
tested their content on their junior
accountant colleagues who apparently
enjoyed the presentation and gave
some good feedback – that the
information was not only relevant to    from Taita College (one of KPMG           professional services and gave some
the school children of this age group   Wellingtons partner schools). The         insight into the commercial sector in
but also helpful and meaningful.        purpose of the day was to give            New Zealand. We had very positive
                                        the students a chance to come             feedback from the students and their
The Auckland Corporate and
                                        into KPMG and get a feel for what         accompanying teacher, the students
Private Enterprise Audit interns
                                        our people do at work, as well as         asked astute questions and we were
project was designed to educate
                                        to develop their project planning         confident they would be able to
students from a young age about
                                        and presentation skills. The day          implement their Wellbeing projects
the benefits of healthy eating and
                                        involved icebreaker activities, a brief   and project management skills back
how to grow their own vegetables
                                        presentation by the interns about         at school.
at home as a cheap and fulfilling
                                        KPMG in New Zealand and globally,
hobby. Their intended impact was                                                  The environmentally conscious
                                        and a chance for the students to hear
to introduce students to new and                                                  Wellington Advisory interns took
                                        from three senior staff members
enjoyable healthy habits as well as                                               on waste as their project, with the
                                        about their roles and career paths.
giving students the opportunity to                                                goal of reducing the amount of landfill
take on outdoor activities that may     The students were then put into           waste KPMG Wellington produced
result in a new interest.               groups and given a brief which tasked     and to educate the Wellington office
                                        them with creating a Wellbeing            about the correct use of the different
Their idea was to provide students
                                        Initiative that they could implement      rubbish bins.
at a KPMG partner school with
                                        at their school. The students came
individual pot plants containing                                                  The team did four waste audits
                                        up with some really great ideas
vegetable sprouts that they could                                                 on one of the office floors and
                                        such as introducing school sunhats
take home, care for and nurture.                                                  incrementally measured the findings
                                        and having a competition for their
Alongside this they designed a                                                    by recording the total number and
                                        design and trying to gain more Kapa
brochure with healthy living tips and                                             category of the items in each rubbish
                                        Haka members.
kid friendly recipes.                                                             bin. They weighed the amount of
                                        The students were all a part of the       waste in the landfill and organic bins,
Unfortunately, due to the timing of
                                        Junior Executive group which is for       then weighed the total amount in the
their internship crossing over with
                                        young leaders at Taita College. Some      landfill. They also noted how many
school holidays they were unable to
                                        of them were also on an accelerate        coffee cups and lunch containers
fully implement this idea.
                                        programme where they took year            were included. Using these findings
In February, the Wellington             12 subjects while completing year         and they increased the education
Consulting and Lighthouse interns       11. The Consulting Experience Day         around teaching people how to make
hosted a Consulting Experience          was a great way to introduce these        the most of recycling/compost, and
Day for a group Year 11 students        talented students to the world of         minimising waste altogether.
20 | 2019 | 2020 Corporate Citizenship Report

      Graduate
      camp

      KPMG Graduate camp is a                    Over these three days we                building activities, including a beach
      culturally-focused and energised           emphasise the value of what our         day at Baylys Beach and helping out
      induction that gives our new joiners a     grads can do beyond a professional      a local school with landscaping and
      taste of what KPMG is all about and        services function by focusing on        building projects.
      how our culture underpins everything       community and its importance to
                                                                                         This ‘helping out’ was our single
      that we do – while also celebrating        our firm. We set the stage for a
                                                                                         biggest day of volunteering in
      and embracing New Zealand’s                career in which our grads are able
                                                                                         2019, with over 120 new graduates
      heritage and diversity.                    to bring their whole self to their
                                                                                         and supporters volunteering at
                                                 role in an environment where they
      For the past five years, the camp has                                              Whangārei Intermediate School. The
                                                 are free to pursue work they are
      been based at Te Aroha Marae (also                                                 team participated in a cleaning and
                                                 passionate about and that makes a
      known as Parakao Marae), located                                                   rejuvenation project of the Waiarohia
                                                 real difference to the prosperity of
      in Parakao. The marae belongs                                                      Stream which boarders the school.
                                                 our clients and communities.
      to the hapū Ngāti Te Rino of the                                                   The firm also donated a small grove
      Ngāpuhi iwi and each year KPMG is          In April 2019, a group of new           of trees with a plaque in honour of
      welcomed into their wharenui where         graduates, from all over New Zealand,   the efforts of the 2019 graduates
      we are able to share their culture         arrived in Auckland ready to embark     and the Whangārei Intermediate kids
      and traditions.                            on this completely unique induction     that got stuck into the work as well.
                                                 experience. After arriving at the
      For many of our graduates, this is their                                           The plaque reads:
                                                 KPMG office, the group boarded
      first opportunity to visit or spend time
                                                 coaches and started their journey       Manaaki whenua, manaaki tangata,
      on a marae and most certainly for all,
                                                 north to Te Aroha Marae. On the         haere whakamua
      it would be their first time sharing
                                                 journey they learnt the traditional
      a wharenui with over 120 people                                                    Care for the land, care for the
                                                 waiata which prepared them for
      including KPMG leaders. Attendees                                                  people, go forward
                                                 the haka pōwhiri on arrival. After
      spent three days being challenged
                                                 the pōwhiri, it was straight into an
      to step outside their comfort zones
                                                 array of exciting cultural and team
      whilst experiencing Māori culture.
Corporate Citizenship Report 2019 | 2020 | 21

                                      "I couldn't have imagined a better
                                      way to start my career at KPMG
                                      and now am very excited to see
                                      what the future holds."
                                      Sophie Smythe – PPC Graduate 2019

“The 2019 KPMG Graduate Camp          A personal highlight of mine
was one of the most humbling,         was performing a pōwhiri for
challenging and enjoyable             CEO Godfrey Boyce, Executive
experiences that I've ever had.       Chairman Ross Buckley,
Coming from Ngāi Tahu, I've           and a group of Partners that
always been passionate about          came to visit us at camp.
understanding and embracing
                                      Grads didn't hesitate to put their
te Ao Māori (the Māori World)
                                      hands up to lead the various
so I'm very proud to be working
                                      components of the pōwhiri,
for a firm with the same
                                      excited and proud to be doing
commitment. By holding the
                                      something so meaningful.
camp on a marae and immersing
the graduate cohort into te Ao        The final activity, which was
Māori, it reiterated that my values   volunteering at Whangārei
aligned with KPMG's and I was         Intermediate, tied together
exactly where I belonged.             everything that the cohort learned
                                      about Fuelling Prosperity. We
Throughout the camp we were
                                      participated in a pōwhiri, donated
exposed to many, extremely fun
                                      bikes that we built, planted native
activities that not only challenged
                                      trees and worked as a group to
us and pushed us out of our
                                      complete a range of meaningful and
comfort zones, but also brought
                                      impactful projects at the school."
us closer together as a cohort.
22 | 2019 | 2020 Corporate Citizenship Report

      Dress for Success
      Wellington
      So many women who walk                    Here is a summary of our activity     Taita College event May 2019
      through the doors of Dress for            with Dress for Success in 2019.
                                                                                      A Dress for Success volunteer came
      Success around the world have lost
                                                Women in Work conferences             to one of the Taita College mentoring
      their confidence and have lower
                                                                                      programme events where the
      self-esteem.                              KPMG Wellington hosted three
                                                                                      mentees were receiving advice from
                                                seminars to contribute towards
      As an affiliate, Dress for Success                                              KPMG mentors about life after high
                                                the ambitious Dress for Success
      Wellington are required to do more                                              school. She spoke to the mentees
                                                goals for pre and post-employment
      than just suiting and styling – they                                            about Dress for Success and what it
                                                support. The series of seminars
      have to offer career development                                                is like as a client. Two of the KPMG
                                                were about helping women
      advice and a network of support for                                             mentors also did a presentation
                                                who have successfully found
      their clients. There are initiatives to                                         demonstrating a typical Dress for
                                                themselves in work, although
      help women gain professional skills,                                            Success styling session. As a result,
                                                some attendees are looking for
      accelerate their job search and build                                           all the students were offered free
                                                employment opportunities. A total
      confidence. Even once in a job they                                             styling and suiting services if they
                                                of 82 women attended across
      are still there as a means of support                                           required it. Justine Fitzmaurice,
                                                the three events, with a number
      to ensure continual success.                                                    (Wellington Management Consulting)
                                                attending more than one.
                                                                                      who supports the Taita mentoring
      KPMG have committed to
                                                KPMG provide the venue and            programme was approached by one
      supporting Dress for Success
                                                lunch for attendees, and often        of the mentees who had an interview
      by directly contributing towards
                                                KPMG people give their time as        for an internship and was able to
      their goals and mission, helping
                                                speakers, sharing insights, skills    coordinate a Dress for Success
      attendees to learn new skills, meet
                                                and their own stories. Sonia Isaac    styling for her. The student said “I
      others and gain confidence.
                                                (Wellington Audit Partner) was        was going to go to the interview in
      We are doing this in a number of          a keynote speaker for the June        my school uniform.”
      ways and by doing so are helping to       event and spoke about her journey
                                                                                      Volunteer Conference
      build economic empowerment in the         to leadership, challenges she
                                                                                      (20 June 2019)
      community and enabling women to           faced and how everyday activities
      contribute more to society. Looking       can provide the foundations for       Celene was asked to present at
      good for an interview isn’t as much       leadership. Celene also facilitated   the Volunteer Conference; an
      about impressing the interviewer          a workshop about the power of         event where all Dress for Success
      as it is about bringing your most         LinkedIn and networking. Other        volunteers from the Wellington
      confident, empowered self.                workshop topics included interview    region come together. Celene talked
                                                skills and tips for writing a CV,     about her journey and how she went
      Celene Aitchison (Wellington Risk
                                                budgeting, nutrition, imposter        from a Dress for Success client
      Consulting) has been involved with
                                                syndrome and empowerment.             to a KPMG Advisor. She said, “it
      Dress for Success since mid-2018
                                                                                      was a privilege to speak to people
      as the primary point of contact           Feedback from these events
                                                                                      who make such a difference in the
      for KPMG/Dress for Success                indicated that they were very
                                                                                      community, and I got a lot of really
      relationship. Celene was inspired         powerful and informative,
                                                                                      positive feedback from the volunteers
      to support the organisation as she        well-organised, and provided
                                                                                      thanking me for sharing my story.”
      had been through their doors as           invaluable insight and learning.
      a young woman when looking for            One woman said, “when I left,         Auckland 20th anniversary gala
      work after University. Celene is          I had hope.” Another said, “now       (22 June 2019)
      very connected with the staff and         I feel motivated to continue
                                                                                      A prestige night at the Pullman
      volunteers at Dress for Success and       looking for work.” Overall,
                                                                                      Hotel was held to celebrate
      regularly catches up with them to         this series is a great initiative
                                                                                      Dress for Success Auckland’s
      help out.                                 for supporting women.
                                                                                      20th anniversary in New Zealand.
Corporate Citizenship Report 2019 | 2020 | 23

                                                                                        "Now I feel
                                                                                        motivated to
                                                                                        continue looking
                                                                                        for work."
                                                                                        Event attendee

Corporates from around Auckland
were invited to buy tickets to attend
and each ticket purchased paid for a
Dress for Success client to attend.
The event was hosted by the
wonderful Hilary Barry, a long-time
Dress for Success ambassador.
KPMG had a table of ten guests,
and they had a fabulous evening.
The event included prizes and
fundraisers with proceeds going to
the Auckland affiliate.
CEO Dress for Success visit (24
June 2019)
Joi Gordon, the CEO of Dress
for Success Worldwide came
to Wellington as part of her
New Zealand visit in June 2019.
Joi has been leading Dress for
Success from Manhattan since
1999 and transformed it into a
global entity spanning across 160
cities in 30 countries. Joi has
been a champion of offering the         Celene and Grace Nunn (Wellington         Clothes drives
full continuum of services from         Risk Consulting) were invited to have
styling to education and mentoring                                                Dress for Success rely on
                                        lunch with Joi and her daughter,
– providing tools women need                                                      donations from women to style
                                        along with a few volunteers because
to achieve lifelong economic                                                      clients. KPMG Wellington hosted
                                        of their ongoing support of Dress
independence. As a result, more                                                   a number of successful clothes
                                        for Success. Celene said “it was
and more women across the globe                                                   drives where staff donated
                                        inspiring to have lunch with Joi, after
will have access to the resources                                                 gently-loved clothes from their
                                        hearing her speech at the Auckland
and tools they need to succeed in                                                 wardrobe to help empower women
                                        Gala only a night earlier.”
the workplace.                                                                    to get a new start.
24 | 2019 | 2020 Corporate Citizenship Report

      Rotary ‘s Youth Leadership
      Awards 2019
      Each year, KPMG takes some of our         Sophie had this to say about her RYLA        and present, feedback. As a feeler, I
      emerging young leaders to Rotary‘s        experience:                                  like feedback really early on in a project,
      Youth Leadership Awards (RYLA).                                                        and the more I’m cheered (usually), the
                                                "I wanted to say such a huge thank
      The RYLA programme is a live-in,                                                       better my output is. As this is the way I
                                                you to you and the team at KPMG for
      immersive leadership experience for                                                    work, my default is to give feedback in
                                                sponsoring me to attend - it was an
      New Zealanders between the ages                                                        this way. It’s been a good reminder to
                                                incredible experience.
      of 20-28. The course is focused on                                                     check myself, as ‘thinkers’ may see this
      developing the leadership capability      I'm so grateful to have been given this      as undermining the credibility and utility
      of young people to help fulfill their     amazing opportunity. Hope everyone's         of my feedback. It’s also been a good
      potential as leaders.                     appreciating being warm and dry in the       reminder to check myself in the way
                                                office today!"                               that I ask for feedback, and to manage
      At KPMG we are passionate about
                                                                                             myself to be accommodating to a
      lifelong learning; helping our people,    Ngā mihi, Sophie
                                                                                             ‘thinkers’ feedback style.
      clients and community develop their
                                                Sophie also kindly put together some of
      skills and capabilities to succeed                                                     Don’t say or do anything to bring
                                                her learnings from the programme:
      and grow, and so each year, we also                                                    down the energy of the team: Kevin
      sponsor a place for someone from or       Ways to manage different personality         Bigger, Play to Win
      connected to one of our community         styles for success: Sue Blair,
                                                                                             This was a great ‘rule’ that Kevin Bigger
      networks, to join the KPMG cohort.        Personality Profiles
                                                                                             introduced us to, which can hugely
      The RYLA programme consists of:           “You don’t have to have every                help to maintain a positive work culture.
                                                superpower. Surround yourself by             Whilst there can definitely be space for
      • Presentations and workshops
                                                people who do.” This was a great             constructive feedback, if no negativity
        facilitated by community and
                                                reminder to embrace diversity and            is introduced in any form, the team is
        business leaders focused on
                                                emphasised the idea that when we             much more likely to stay buoyant.
        leadership development.
                                                come together effectively, we are more
                                                                                             Direct leadership language works:
      • Opportunities for the exchange of       than a sum of our parts.
                                                                                             DS, Island Section
        ideas, opinions and experiences in
                                                This whole presentation was really
        discussion groups.                                                                   I’ve been given the feedback before
                                                useful to me, reminding me that we are
                                                                                             that I need to be more direct with my
      • Open sessions, sport and physical       all so different and as such approach
                                                                                             language when leading a team. I like
        exercises.                              our work in different ways, and require
                                                                                             to preface my leadership in ‘maybe
                                                feedback at different points. The
      • Practical leadership experiences.                                                    we could’ or ‘another cool thing to do
                                                section that really spoke to me was
                                                                                             could be…’ Somehow, after dragging
      • Community involvement.                  that which broke the population into
                                                                                             my poor team up to the summit the
                                                two based upon motivations which
      In 2019, we sponsored Sophie                                                           long, painful way (up all the steps,
                                                underlie the decisions we make. There
      Jones, Attraction Lead for Teach First                                                 carrying our poor, disgustingly heavy
                                                are ‘thinkers’, who put more weight
      New Zealand to attend.                                                                 cement patient) being given feedback
                                                on objective principles and impersonal
                                                                                             military style - ironically directly - it’s
                                                facts; and ‘feelers’, who arrive at
                                                                                             finally really sunk in. This was a
                                                their decisions based upon personal
                                                                                             learning for lots of us in my team, and
                                                concerns and the potential concerns of
                                                                                             we all chatted about how much safer it
                                                the people involved.
                                                                                             made us feel, as though we could trust
                                                This is really useful for me as a ‘feeler’   that the person leading was confident
                                                being managed by a ‘thinker’ and in my       in their plan. It’s a slow process
                                                role managing both thinkers and feelers.     to change my ingrained tentative
                                                I am trying to take this into account -      language, but I’m on the journey.
                                                especially in the way I expect to receive,
Corporate Citizenship Report 2019 | 2020 | 25

Acorn Foundation’s
newest Ambassador

                                     "I am hoping that our team take
                                     up this opportunity and create
                                     real momentum to give back, both
                                     amongst our team and by inspiring
                                     other businesses."
                                     Glenn Keaney – Tauranga Office Managing Partner

KPMG Tauranga’s Office Managing      charities and community groups in                 nominate an amount to contribute
Partner, Glenn Keaney’s time on      the Western Bay of Plenty. Since                  each month, and the tax rebate
the Board of the Acorn Foundation    2003, Acorn has built up a fund of                is applied from their payroll so
came to an end in November 2019,     more than $36M and gifted more                    staff don’t need to keep receipts
after eight years on the Board,      than $6.5M through 2019.                          or apply for tax refunds each
with the last five as Chairman.                                                        year. Donations will be matched
                                     Glenn now joins Acorn’s
During Glenn’s tenure as Chair,                                                        by KPMG up to an agreed level.
                                     Ambassadors, made up of former
Acorn’s funds under management                                                         A Giving Committee will be
                                     trustees who continue to work on
have more than tripled, and the                                                        established to work together with
                                     Acorn’s behalf in the region.
foundation’s governance and                                                            Acorn to choose recipients of the
operations are well-positioned for   Acorn Foundation Workplace                        KPMG distributions.
future growth.                       Giving programme
                                                                                       “I am hoping that our team take
The Acorn Foundation is a            In December 2019 KPMG Tauranga                    up this opportunity and create real
community foundation that            was also proud to announce                        momentum to give back, both
seeks donations/endowments           the establishment of a KPMG                       amongst our team and by inspiring
from generous donors and has         Corporate Fund with the Acorn                     other businesses.”
been operating in the Western        Foundation. The KPMG partnership
                                                                                       Glenn Keaney (Tauranga Office
Bay of Plenty region since 2003,     has provided the initial ‘seed
                                                                                       Managing Partner).
connecting giving people who care    capital’ for the fund, which will
with causes that matter.             be added to on an annual basis
                                     and we invited our team to
The donations remain intact, and
                                     participate in the fund through
the investment income is used
                                     workplace giving, where staff can
to make annual distributions to
26 | 2019 | 2020 Corporate Citizenship Report

      Pets of KPMG

      As part of SPCA's Cupcake Day,
      we encourged people to share
      photos of their pets. Here is a
      selection of KPMG Auckland's
      animal friends.
Corporate Citizenship Report 2019 | 2020 | 27

Using data to understand
SPCA donors
When the SPCA approached                 As a large organisation reliant      This enabled SPCA management
KPMG Lighthouse, KPMG’s centre           on donations, SPCA wanted to         to be able to see a holistic view
of excellence for Data, Analytics,       gain a deeper understanding          of their donors for the first time.
artificial intelligence and other        of who their donor customer          These data evidenced insights
data driven technologies, with           base were, and how their             allowed SPCA management
a request for pro bono skills to         relationship with SPCA changed       to seek better strategies to
unlock data insights to achieve          over time. Specifically, they        increase recurring and legacy
their purpose of advancing               wanted a better understanding        donors, and to increase
animal welfare and prevention of         of the key types of donors, their    retention rates and provide an
cruelty, the animal loving team          characteristics, and the drivers     excellent donor experience.
jumped at the chance to help!            of donors’ contributions.
                                                                              "Thank you from all of us here
SPCA is an organisation at the           After pulling together one           for the work that was put into
forefront of animal welfare,             comprehensive picture of SPCA’s      this. It was a great insight and
dedicated to creating a better life      donors, enriched by multiple         was really well put together. It
for animals across New Zealand.          data sources from both SPCA          was clear that your team had
In November 2017, SPCA                   and public data to provide a         put in lots of work and it was
centres run by 600 paid staff            better understanding of donor        impressive how much everyone
and over 4,500 volunteers in 40          demographics, KPMG Lighthouse        had understood a complicated
communities around New Zealand,          created a model to classify donors   programme and sector. Your
unified to become a single               into seven primary personas. Using   work will be having an immediate
entity. Its ability to operate is        machine learning models, they        positive effect on our programme."
only possible with the help and          identified the factors that drive
                                                                              Jane Walker (SPCA
support of generous people and           whether a new donor joins, an
                                                                              Fundraising Manager).
communities, with over 66% of            existing donor leaves, and whether
funding coming from donations.           a donor leaves a legacy bequest.

"It was clear that your team had
put in lots of work and it was
impressive how much everyone
had understood a complicated
programme and sector."
Jane Walker - SPCA Fundraising Manager
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