CORONAVIRUS UPDATE - Tourism Australia
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1 April 2020
CORONAVIRUS UPDATE
It has been a big week of announcements to further tighten health and
safety measures as well as significantly boosting the economic support
available to individuals and businesses impacted by coronavirus.
Particularly relevant for our industry, was the Prime Minister’s
announcement of a new $130 billion JobKeeper Payment to keep more
Australians in jobs and support businesses affected by coronavirus. Find
out more about the Government’s Economic Response here and about
the health and safety measures here. Tourism Australia has pulled
together a ‘one-stop-shop’ summary of the various different forms of
support available on our corporate site as well as Frequently Asked
Questions that we are updating regularly. The announcements have
generated many questions as business work through what this means for
them. I would steer you to your industry associations as they are fielding
many similar questions and may be able to help.
As with many organisations, the coronavirus crisis has forced Tourism Australia to review and re-evaluate all aspects of our business. Whilst much of our marketing activity is currently on pause, we are still continuing with a lot of work behind the scenes. This includes continuing to train Aussie Specialist Agents in our key markets, creating new content for our online platforms, working with journalists on a whole range of media stories and continuing with appropriate social media activity. We need to be ready to go back and go back at scale when the time is right. We are already working on this recovery strategy, including how we reactivate aviation capacity, how we get the global distribution system firing again and the most appropriate type of campaign activity in a post-coronavirus world. We are also continuing with our weekly webinar series . Last week we were joined by almost 2,000 people for our first webinar with Australia’s Tourism Minister, Simon Birmingham, and the Deputy Chief Medical Officer, Dr Nick Coatsworth. Our second webinar will be held this Friday 3 April, from 2pm to 3:30pm. I will be joined by Prime Minister, the Hon. Scott Morrison MP, who will give an update on Australia’s response to the coronavirus. We will also have representatives from the Treasury, Services Australia and the Australian Taxation Office answering questions on the different forms of government support available for individuals and businesses. Register for the webinar here. Please take care of yourselves and your community during these tough times. Phillipa Harrison
KEEPING YOUR PRODUCT OR BUSINESS TOP OF
MIND DURING CORONAVIRUS
With most of the world now in lock down or self-isolation, there are still
opportunities to share content that feeds people’s escapism and use this
time to inspire them to visit Australia once this crisis passes. People’s
appetite for travel hasn’t disappeared. During this period, we want to
keep Australia top of mind, so that when the travel bans lift and
confidence returns, Australia gets its fair share of pent up travel demand.
See below some tips for how to keep your product or business top of
mind:
1. Get online: Consumers have more time than ever to dream and
plan their next holiday. If you are able to showcase your product
online through social media or your website, take this opportunity to
offer future guests a virtual experience and keep your product top of
mind.
2. Embrace all things Australian: While consumers can’t travel at
the moment, it doesn’t mean we can’t share all the things we love
about Australia with the world. Movies, books, songs, cooking
classes or storytelling – all this content can be shared online and
allows you to keep consumers engaged with your product until it is
safe to travel again.
3. Share your news: Tourism Australia still wants to hear from you. If
you have any news about initiatives you are running to keep your
audience engaged, please email them to
internationalmedia@tourism.australia.com. Tourism Australia has
also updated its Media Kit for 2020. It is available for download
here.
CORONAVIRUS RESOURCES
Online resources
There are a number of dedicated resources available for businesses to
access during the coronavirus pandemic:
Coronavirus app and Whatsapp channel: Download the official
government app from the Apple App Store or Google Play. Access
the official government WhatsApp channel on iOS or Android.
National Debt Help Line: An independent volunteer service with
financial councillors and planners to provide advice to people who
don’t know where to go or what help is available to them. Dial 1800
007 007 or visit https://ndh.org.au/.
Australian Tourism Export Council (ATEC): Register for ATEC’s
weekly webinars here.
Tourism Accelerator Bootcamp: A 12-week online program
including weekly webinars, an online support forum and a chance
to make changes to your business to implement those ‘rainy day’
projects.
Facebook resources: Facebook has created an online guide for
how businesses can respond to the coronavirus.
Employment advice Mental Health Support during
coronavirus
There are a number of resources
available for employers and The National Mental Health
employees that provide advice and Commission has joined together
support during coronavirus. with leading mental health
organisations, experts and
Information for employers
spokespeople to develop a series
from the Department of of resources to support the mental
Health health and wellbeing of Australians
Safe Work Australia during coronavirus. Read more on
Fair Work Ombudsman the Head to Health page and
Business guides from watch the #InThisTogether videos
Business Australia
here .
TOURISM INDUSTRY ACTIVITY Tourism Australia activity in Thank you North American China Travel Advisors Tourism Australia delivered three Northstar Travel Group has put webinars throughout March to together a video for their travel educate and train Aussie Specialist advisor network thanking them for Agents in China. Each webinar their hard work and dedication was viewed by more than 1,000 during these uncertain times. Tour people and received very positive operators, hotels, tourism boards, feedback. Tourism Tasmania co- and other travel companies hosted one of the webinars and the participated in creating the other States and Territories will be message of support. Northstar participating in future webinars Travel Group hosts retail events over the coming weeks. The such as Global Travel Marketplace webinar topics included the and Future Leaders in Travel Australian way of life, sustainability Retreat as well as publishing the and conservation, and the most US trade publications, Travel Instagrammable spots in Australia. Weekly and TravelAge West. AUSTRALIAN STORIES New digital program brings SEA LIFE Aquariums and Wild Australia’s most iconic house Life Sydney Zoo now to yours streaming online
The Sydney Opera House has If you’ve ever wanted to learn more announced a new digital initiative – about Australia’s most iconic From our House to Yours – to animals and colourful sea life, the connect with, inspire, educate and teams behind SEA LIFE entertain local and global Melbourne, SEA LIFE Sydney communities while the venue’s and Wild Life Sydney Zoo now doors are temporarily closed to the have new daily animal live streams public. The program will include available. Hosted on their full-length performances and talks, respective Facebook pages, there never-before-seen footage, is plenty to keep those at home podcasts, long-form articles and entertained including question and behind-the-scenes content, all for answer sessions with lead divers free. In addition to a wide array of and keepers, feeding sessions, digital content available on quokka cuddles and downloadable demand, every day from educational resources for kids. Wednesday to Sunday new Timings are available online now, content will be released on the and all live sessions are recorded Opera House website for people to and available to watch online after enjoy at home. The Sydney Opera each live session. House’s new digital season launches today, Wednesday 1 April at 6pm AEDT, with the next weekly schedule announced every Tuesday. The Australian Ballet keeps The Australian Reptile Park moving with free morning launches new series of classes educational videos With the motto ‘keep connected The Australian Reptile Park is and keep moving’, The Australian inviting people to connect with Ballet is now offering free morning wildlife and nature virtually with a classes hosted via live stream. new series of educational videos. Hosted by Artistic Director, David Created to help assist parents that McAllister , learn five simple but may now be home-schooling their
effective ballet exercises starting children, the new series called
with the plié. Perfect for small ‘Animal Tales With Tim Faulkner
spaces, each class is guaranteed will be hosted on YouTube and
to get those at home up and also includes ‘homework’ for
moving, all while learning a new children to complete. There are
skill. After your session, over on also daily live streams available
Ballet TV , dance enthusiasts can including animal feedings, play
find full-length ballets videos to time and dingo cuddles and virtual
watch with plenty of excerpts, tours of different areas within the
interviews, and behind-the-scenes park available to viewers at home.
documentaries to keep them Head to the Australian Reptile
entertained. Park Facebook page for more
details.
tourism.australia.com
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