Connections everywhere! - Martijn Timmermans

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Connections everywhere! - Martijn Timmermans
Tuesday November 17th                                                                                          DAYone

Connections everywhere!
ibtm world is full of innovative and inspiring
moments. It is about enjoying a special event,
experiential and sensorial. Here is a summary
of the not-to-be-missed activities this year.                                 Experience an inspiring learning environment
                                                                              … complete with fragrance, new formats, cool
                                                                              set-up and decoration. The new Knowledge
                                                                              Village by ACS, consisting of four theatres,
                                                                              provides a ‘learning hub’ on the show floor,
 Work and play                                 Open your mind in              making it more accessible. Besides being a
 Enjoy exhibitors’ presentations,              the Innovation Zone            place for great content, it is an experience in
 entertainment and their                       A classic! This area           itself. Drop by!
 hospitality (the networking                   is packed with new                          ACS Knowledge Village, all 3 days
 hour could be one of the best                 ways to engage your
 of the show!). Tonight, be sure               audience. Come and
 you don’t miss the Welcome                    experience it for
 Reception (Hall 3) with a                     yourself.
 special theme of sports in                          Innovation Zone
 Barcelona.
           Show Floor, all 3 days

 Wow! education
 Learn how to use colour to communicate,                                                  Get immersive
 implement SMM, engage the senses to                                                      From Deborah Armstrong’s “What
 communicate, have effective coffee breaks,                                               Can We Learn From Immersive
 storyboard your event, how C2MTL connects                                                Events?” to “Engagement at
 people, effective networking, how rock’n roll                                            Events”, where Kevin Jackson,
 creates fandom… and come out as an inspired                                              will unpack what engagement
 professional! And much much more…                                                        at events means, you will see
                ACS Knowledge Theatre, all 3 days                                         solutions for multisensory and
                                                                                          immersive events. The science
                                                                                          behind this trend tells us that
                                                                                          the more participants’ senses are
                                                                                          stimulated, the more memorable
                                                                                          the meeting experience will be
                                                                                          for them, as more parts of their
 Tech in your hands                                                                       brains are activated.
 The Education and Innovation Zone are full of tech moments for you                                  ACS Knowledge Village
 to try. Take part in online polls and Q&A’s throughout the educational
 sessions with Slido. Use the official event app to see sessions or connect
 with other professionals. Experience tech first hand and get to know
 the Top 10 Innovations, showcased in the Innovation Zone.
                                                                                   Eat, drink, and…
                                ACS Knowledge Theatre + Innovation Zone
                                                                                   Meet your peers in the two Plazas where
                                                                                   you can enjoy fine gastronomy in a
                                                                                   really cool setting.
                                                                                         Cava & Seafood Plazas, Tapas Plaza
The show is all in place, now it’s up to you to raise the curtain. Enjoy!
Connections everywhere! - Martijn Timmermans
DAYone Tuesday November 17th

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Connections everywhere! - Martijn Timmermans
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Connections everywhere! - Martijn Timmermans
DAYone Tuesday November 17th

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     Visit us during EIBTM 2015 at stand D35.

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Connections everywhere! - Martijn Timmermans
REGISTER YOUR                                                                                                                                                5

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Connections everywhere! - Martijn Timmermans
DAYone Tuesday November 17th

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Connections everywhere! - Martijn Timmermans
FROM THE ORGANISERS

                                                                                                                                                                                      7

                                          « If we are the
                                                                                        is all about enhancing the quality and        should get maximum value from the
                                                                                        relevance of every appointment which          show. So we analysed the various types
                                          event for this                                is what we are dedicated to achieving.        of personas, the characteristics of these

                                          industry, we
                                                                                        We ask Hosted Buyers to attend seven          professional meeting planners, their
                                                                                        appointments and a destination pres-          likes and dislikes, how they plan their
                                          have to apply the                             entation for each day that they attend        day, what they need from ibtm world and

                                          latest innovations
                                                                                        the event, which is approximately 50%         what makes it work for them. We want-
                                                                                        of their time. We need to create a balance    ed to tailor-make programmes for them
                                          to our learning                               between pre-scheduled appointments            as we do our Association planners. We

                                          environment »
                                                                                        and the opportunity to explore the show,      have gone beyond the traditional seg-
                                                                                        participate in education or have addi-        mentation and we will be rolling it out
                                                                                        tional meetings which many planners           progressively over the next few years. It
                                                                                        undertake. But we see that with more          is something we are very excited about

Graeme Barnett: creating                                                                relevant suggestions, many are increas-
                                                                                        ing the number of appointments they
                                                                                                                                      for the industry.

an ever more personalised                                                               make - 14 or 15 a day is not unusual.
                                                                                           A trade show has many moments of
                                                                                                                                      Brand changes are always hard…
                                                                                                                                      Have you accidentally called your
ibtm world                                                                              serendipity, unplanned events or en-
                                                                                        counters; we are trying to reduce the el-
                                                                                                                                      show eibtm in the last month?
                                                                                                                                      I am only human and of course the odd

T
                                                                                        ement of chance but of course maintain        slip creeps in. So, just as a bit of fun, an-
       he Senior Exhibition Director of ibtm world                                      the balance of networking opportunities       yone in the office who still uses the old
                                                                                        that can create even more unprompted          name has to pay a penalty of one pound
       changes the show year on year and you will see
                                                                                        meetings.                                     which we will give to charity at the end
       significant innovations again this year. Graeme                                                                                of the year. Overall, I have actually been
Barnett shared with us his very personal vision and                                     And what do you find the most                 surprised how well the new name has
                                                                                        significant change on the show                been adopted - it has worked out re-
ideas. No doubt personalisation enables an ever more
                                                                                        floor?                                        ally well and it feels like people have
relevant experience at ibtm world and this involves new                                 I would say, bringing our education pro-      switched to the new brand easily.
technology solutions and deep analysis of each type of                                  gramme onto the show floor. Learning
participant, plus format innovation. Read on…                                           is one of the pillars of the show and we      What do you do during the show?
                                                                                        had the feeling that it was not appropri-     During the show, my role is to ensure our
ibtm world has implemented                nity. It also showed that recommended         ate to separate it from the rest of the ac-   team is playing their part in the ‘sym-
quite a few changes this                  exhibitors would be 2.4 times more like-      tion. We are also innovating in the learn-    phony’ and all playing the same tune. We
year. Which do you find most              ly to be selected for an appointment oth-     ing environment. If we are the event for      are there as hosts of ibtm world, and it is
effective?                                er than exhibitors with a similar profile     this industry, we have to apply the latest    my responsibility to ensure we get every
ibtm world is the event of the year       so it will be very interesting to see how     innovations to our learning environ-          detail right, and that all our guests have
for many of our suppliers and buy-        this improves satisfaction overall. This      ment, so we made a significant invest-        a fully productive and enjoyable expe-
ers so we have to remain focused          really is ground-breaking and will bring      ment and worked with ACS Audio Visual         rience. I also give quite a few presenta-
and relevant, which means continu-        huge benefits to both planners and pro-       Solutions and Event Result to design the      tions and speeches, as well as spending
ally looking to improve and enhance       viders. If this pilot is successful the aim   ACS Knowledge Village. We have sever-         a lot of time on the show floor with our
everything we do. It’s really impor-      is to roll out across the entire event in     al room sets with different formats and       customers – they are my priority.
tant that we find new ways to help        2017.                                         layouts where we thought in detail about
build effective business relation-                                                      lighting, the furniture, the set-ups, even    What advice would you give
ships that result in more business        « Predictive                                  the smell – including the smell of cut        people so they get the most out of
                                                                                                                                      the show?
                                          algorithms such
opportunities for all our guests. One                                                   grass in the central hub together with a
of these involves new technology                                                        living olive tree!                            Plan, plan, plan! Before you arrive or get
that will enhance our appointment         as the ones used                              Last year, you launched My
                                                                                                                                      on the plane or even if you are already

                                          by e-commerce
system, increasing the relevance of                                                                                                   here, dedicate 10 minutes to planning
each meeting that takes place.                                                          association My club. You are                  your day, whom you want to meet, what
   Reed Exhibitions, our parent           websites will play                            now launching a similar initiative
                                                                                        for corporate planners. Does
                                                                                                                                      education sessions you want to attend,

                                          an increasingly
company, has chosen ibtm world to                                                                                                     where you want to play and whom you
be part of a pilot for a matchmaking                                                    a segmented approach make the                 want to play with – in fact our ibtm world
programme (five events were select-       important role »                              experience ever more relevant?
                                                                                        Yes, we believe it does. Each participant
                                                                                                                                      app can help everyone achieve all this
                                                                                                                                      very easily!
ed for the pilot among Reed Exhibi-
tions’ 530 events worldwide). This
pilot focuses on providing corporate         Clearly this is all part of evolving our
planners with recommendations of          event to meet the needs of customers
exhibitors they should meet during        for the future – both face to face and in
the event. Starting in September, af-     the digital world. Using predictive algo-
ter qualifying each buyer, we used        rithms such as the ones used by e-com-
the information supplied to us relat-     merce websites will play an increasing-
ing specifically to three of the forth-   ly important role in delivering value for
coming international events that          our customers, recommending relevant
they were planning to source for at       options based on buying behaviour. And
ibtm world and then matched these         buyers definitely want that too: this was
with exhibitors that we thought           raised at a recent corporate planner fo-
would be relevant. This allowed each      cus group held in London where feed-
corporate planner the opportunity to      back showed they wanted more relevant
create a meeting with each recom-         and appropriate suggestions rather than
mended exhibitor, which we hope           just random requests for their time.
will satisfy the needs of both buyers
and supplier. The initial uptake has      Will it result in more
been very good and we are seeing          appointments?
that some 80% took up the opportu-        Possibly. But it’s not about numbers; this
Connections everywhere! - Martijn Timmermans
DAYone Tuesday November 17th

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Connections everywhere! - Martijn Timmermans
INDUSTRY & TRENDS

                                                                                                                                                                                  9

                                                          INDUSTRY & TRENDS

                                                                                                                                      Publisher:
                                                                                                                                      Grupo eventoplus
                                                                                                                                      Diputació 256, 5º 1ª,
                                                                                                                                      08007, Barcelona, Spain.
                                                                                                                                      t +34 93 272 09 27
                                                                                                                                      f +34 93 272 09 12

Embrace wild knowledge!                                                                                                               showdaily@eventoplus.com
                                                                                                                                      www.grupoeventoplus.com

L
                                                                                                                                      Director:
       ucky participants in yesterday’s Meetings Leadership Summit had the pleasure of                                                Eric Mottard
       listening to keynote speaker Per Schlingmann, former Swedish Secretary of State
                                                                                                                                      Editor:
       and now a communications expert, trend analyst, political advisor and founder of                                               Lynn Wong
communications agency Per Schlingmann AB. He shared his insight and useful strategies
                                                                                                                                      Art direction:
for navigating today’s fast changing and unpredictable world. The Show Daily took the                                                 Maria Leone
opportunity to talk to him.
                                                                                                                                      Editorial Committee:
You coined the terms                       a consequence of music being free and          knowledge and face to face meeting in-      Catherine Chetwynd
“traditional knowledge” and                shared on the Internet. We are willing to      creases. To offer unique experiences will
                                                                                                                                      María Lapeña
“wild knowledge” in Urban                                                                                                             Elena Lea
                                           spend relatively less money on listening       increase in value.
                                                                                                                                      Cristina Muñoz Soro
Express. Can you explain them              to streamed music but more money on              Physical experiences will become in-
and the consequences for                   concerts.                                      creasingly important but these can also     Photography:
professionals (and meeting                   Another interesting example is Burb-         be extended and enhanced digitally. The     Gerard Franquesa
planners)?                                 erry in London, which has created a            industry must also have a long-term fo-     Vincenzo Rigogliuso
Traditional knowledge can be de-           store that focuses on the in-store expe-       cus on clarifying the economic value of
scribed as something one can assim-        rience but is also trying to recreate the      the meetings industry. It is something      Communication:
ilate at institutions and universities.    feeling of the digital store on site.          you should invest in, to allow people to    Albert Gauchia
Everyone has the same opportunity            And this is obviously good news for          meet and exchange knowledge. It is im-
to benefit from it through study. Wild     the meetings industry: the value of            portant and relevant for any business       Business Development:
knowledge or tacit knowledge can           meetings increases and is becoming                                                         José García Aguarod
                                                                                          today.
only be transmitted between people,        much more important in value creation.
                                                                                                                                      Events:
based on their experience and in-
                                                                                                                                      Laura García
stinct: an instinctive feeling that, for   You changed a 100-year-old
example, a doctor may have, based          political party… How did you                                                               Advertising and sales:
on long experience of treating pa-         achieve this (always hard -to -                                                            Alex Barbero
tients; a parent’s ability to interpret    achieve) change?                                                                           Mónica García
their children.                            We made substantial political changes                                                      Pilar Lafuente
   You cannot write down or copy           and on this basis we challenged people’s                                                   Carlos Linares
wild knowledge, you have to build it       perception of who we were and created                                                      Carmen Mallavibarrena
and realise that it comes from within      a curiosity about us. It is absolutely rele-                                               Agata Puigmal
                                                                                                                                      Carmen Sánchez

                                                                                             Meeting’s
people – and you can acquire it just       vant to companies, you have to be in con-
from being close to people. This is,                                                                                                  Andrés Zavala
                                           stant transition.

                                                                                             Power
of course, relevant for professionals.
                                                                                                                                      Coordination:
When digitisation makes traditional        You are partly an outsider to the                                                          Esperanza Iglesias
knowledge open to everyone, wild           meetings industry, which makes
knowledge will increase in value.          it even more valuable to have                     The Joint Meetings Industry              Administration:
                                           your insights… What should our                    Council (JMIC) presented James           Noemí Ordóñez
You stress the importance                  industry change?                                  Latham, Executive Producer, Inter-       Nabila Katira
of “experiences that cannot                It is a complex question and there are            national Meetings Review with the
go digital” and the human                  no easy answers but the future offers             2015 JMIC Profile and Power Award        ibtm world Show Daily is produced

factor, in the digital era. What
                                                                                                                                      for Reed Travel Exhibitions by Grupo
                                           many opportunities, as the value of wild          in recognition of his ongoing efforts    eventoplus. It is printed on 100%
experiences are you thinking                                                                 to advance the concept of the Meet-      chlorine-free paper using vegetable and
about?                                                                                       ings Industry as a global economic       mineral based inks and is recyclable.

Today we can see how e-commerce is         « Wild knowledge                                  generator using the wide range of re-    While every care has been taken to ensure
establishing physical stores in order
to build relationships and loyalty. An
                                           can only be                                       sources available to him as a leading
                                                                                             industry media figure.
                                                                                                                                      that the information in this publication
                                                                                                                                      is accurate, the Publisher cannot accept

example is private banking, which is       transmitted                                                                                and hereby disclaims any liability to any
                                                                                                                                      party to loss or damage caused by errors
growing, and we see how they are in-
vesting in face to face meetings.          between people                                    The JMIC Power and Profile Award
                                                                                             was established as a way of recog-
                                                                                                                                      or omissions resulting from negligence,
                                                                                                                                      accident or any other cause. All rights

  The music industry is very inter-        based on                                          nising individuals and organisations
                                                                                                                                      reserved. No part of this publication may
                                                                                                                                      be reproduced, stored in any retrieval
esting. As music is digitised, the
value of live experience increases.        experience and                                    who have made significant contribu-
                                                                                             tions to advancing the awareness
                                                                                                                                      system or transmitted in any form
                                                                                                                                      electronic, mechanical, photocopying or

Great artists travel the globe to en-      instinct »                                        and influence of the Meetings Indus-
                                                                                                                                      otherwise without the prior permission of
                                                                                                                                      the Publisher.
hance the experience of their fans, as                                                       try in their respective communities.
Connections everywhere! - Martijn Timmermans
DAYone Tuesday November 17th

10

There’s more to
business events in
Abu Dhabi

A global centre for
commerce and trade, with
solid economic stability
covering the energy,
tourism, healthcare,
wholesale and retail trade
sectors, as well as many
more, Abu Dhabi is also
a vibrant business hub,
boasting content-driven
conferences, trade-specific
exhibitions, and unique
incentive programmes, as
well as being a capital city
with exceptional connectivity
whether by land, sea or air.

It meets all the
requirements to become
your destination of choice.

Visit us at IBTM
stand number J50
INDUSTRY & TRENDS

                                                                                                                                                                                 11

Recreating reality                                                                         The sacred notion
                                                                                           of engagement
I
    t is one of the buzzwords of the day: all

                                                                                           E
    planners claim to design ever more “immersive”                                                 ngagement has long been aspirational for
    experiences… But Deborah Armstrong is                                                          event professionals. But like many areas of
going further than most, creating Summerland,                                                      our industry, there’s little consensus on what
a completely immersive summer environment, in                                              it really means. How do we find this Holy Grail of
winter, in London. It is “a holiday in a day”, with pool                                   our industry? Maestro Kevin Jackson (who recently
and waterfall, tropical atmosphere and video-mapped                                        launched The Experience is the Marketing, offering
sky. She guides us through the do’s and don’ts of                                          innovative business solutions to optimise growth and
immersive events. Time to go beyond Oculus…                                                potential for brands and agencies), guides you on this
We all think of 360º AV when talk-                                                         quest…
ing about immersive events. But as
Deborah says: “It goes well beyond
audiovisuals, it has to involve all five
                                           « AV can be                                     Define for us the sacred word:
                                                                                           engagement                                « The key
senses. AV can be stunning but you         stunning but you                                True engagement is that ‘lean for-
                                                                                                                                     ingredient in
are always aware that you are stand-
ing in front of a screen. If you bring
                                           are always aware                                ward’ moment, when the audience is
                                                                                           so captivated they become magnet-         any engaging
in artists, amazing costumes and           that you are                                    ised, when a message is able to tap in-
                                                                                                                                     event: making
decorations, smell, taste and touch –
even giant snakes and human mon-
                                           standing in front                               to each person individually, not just
                                                                                           embrace a crowd. Creating this mo-        each person feel
keys jumping around – you get a ful-       of a screen »                                   ment is both fundamental and excit-
                                                                                                                                     included and
ly immersive experience.” And in a                                                         ing in events and in this constantly
time of tech frenzy, she reminds us                                                        evolving industry there are endless       important »
that immersive experience is about         ponents ahead of the launch.                    ways it can be achieved: technology,
a lot more than just good technology.      The place will be directed at a family          participation, theatre…
“You could go hyperreal but for me it      audience, including many activities for                                                   One example of a very engaging
is not necessary, the experience has       kids but will also include tropical par-        What skills should planners               event?
to be deeply engaging, not just tech-      ties at night for around 3.000 people,          develop to create engaging                London-based interactive theatre expe-
nical.”                                    with a stage next to the waterfall, killer      events?                                   rience named ‘You Me Bum Bum Train’
Still, the technical part will be im-      bands, a VIP bar under the waterfall, a         To move forward, knowledge                springs to mind. It pushes out all bound-
pressive. For example, “We have            DJ and more. The place is not conceived         about brand communications and            aries: actors guide audience members
more than 1.5 million lumens to cre-       for meetings but will be hosting a select       an intimate understanding of cli-         individually through an intricate, psy-
ate the sky, enabling the whole event      number of corporate events. It is cer-          ents, customers and consumers             chedelic labyrinth of human experi-
atmosphere turn from day to night in       tainly an option “if you want to take your      is paramount. Also, maintain a            ence, tailored to the individual, based
four hours. And sound will be amaz-        company on a holiday without flying”.           keen insight into the human mind          on information they provided when ap-
ing: we have fantastic technical part-                                              -      as we are dealing with people and,        plying for tickets. YMBBT have captured
ners to make it immersive,” she says,            Meet Deborah at the session:              this combined with increased com-         the key ingredient in any engaging event
declining to describe the exact com-                   What can we learn from              munication skills, professionals can      – making each person feel included and
                                           Immersive Events?, 13.30 – 14.30,               create successful, engaging and pow-      important.
                                                                      The Garden           erful experience-driven events.                                                   -
                                                                                                                                        Meet Kevin at the session: What
                                                                                                                                     Do We Mean When We Talk About
                                                                                                                                          Engagement? – in partnership

     Buyer Talk                            Ekaterina Nogaeva, Manager of P&S
                                           Services & Marketing, Peugeot Citroen
                                                                                        as relevant to the direction of
                                                                                        our company. I would like to
                                                                                                                                            with ISES, 14.30 – 15.30, The
                                                                                                                                                                  Coliseum
                                           Russia                                       meet some reliable suppliers to
                                                                                        organise some creative, good

                                           “
                                                                                        quality trips. I am interested
                                                ibtm world is an important show         in exhibitors from Armenia,
                                                for Peugeot Citroen Russia              Georgia & Azerbaijan, as these
                                                as it gives us the opportunity
                                                to meet with the suppliers,
                                                DMC professionals and MICE
                                                                                                “
                                                                                        destinations will be our focus
                                                                                        in the fall, when we create our
                                                                                        network conference P&S and
                                                                                                                                      Watch our videos
                                                professionals that we identify          service.                                        on YouTube
                                                                                                                                         www.youtube.com/ibtmworld
DAYone Tuesday November 17th

12

     let us know at stand F50.
INDUSTRY & TRENDS

                                                                                                                                                                              13

Turn your events                                                                     Acquiring networking nous
into great stories
                                                                                     I
                                                                                          t has been proven time and again: content is

S
       torytelling has emerged as an effective tool for                                   important… but the real linchpin in events, and the
       planners, eager to raise their event from average                                  chief reason most people attend them, is human
       to engaging. But how do we create a great story                               contact. And we know your success in ibtm world, as in
that will be passed on to others? Take a look at movies,                             any event, will come largely from whom you meet. Juraj
plays, entertainment parks and even start-ups, and you                               Holub, Marketing Manager and Meeting Designer at
see storyboard techniques, an effective way to create                                sli.do, a networking master, helps you connect.
mesmerising customer journeys. In their interactive                                  Can you give us a few tips                 Coffee breaks are usually
session, Martijn Timmermans, Partner, and Tim                                        about how to network better                unmanaged. Do you think
                                                                                     during the show?                           planners should organise
Corporaal, Marketing Manager & Co-founder at The                                     At events, I always try to stick to        networking activities or should
Red Line Project, will teach you how to design an event                              these three techniques, which work         they just let delegates relax?
storyboard. For this, they will use the Event StoryBoard                             like a charm.                              Ideally, activities that endorse network-
                                                                                     • First of all, don’t hesitate to ap-      ing are done during educational events
Canvas, a design tool that combines existing mapping                                    proach new people. The longer           or specifically designed networking ses-
tools with the creative freedom to design customer                                      you wait, the harder it gets. Simply    sions. For instance, the EMEC confer-
journey storyboards.                                                                    walk up to someone and introduce        ence by MPI organises a pre-event net-
                                                                                        yourself.                               working session, where delegates can
What are the benefits of the                                                         • Second, be interested before             meet one another and prepare a plan for
art of storyboarding in the                                                             you’re interesting. That means ask      getting the most out of the conference.
planning process?                                                                       your new acquaintances questions        It’s super-effective! Breaks are then
Storyboarding allows you to create       « The method                                   before you start telling them about
                                                                                        yourself.
                                                                                                                                used to continue conversations with
                                                                                                                                those freshly established connections.
                                         integrates design
memorable event concepts in a short
timeframe. It forces you to put peo-                                                 • Third, mirror people’s behaviour,
ple centre stage and focus on the big    thinking, empathy                              gestures, voice tonality and try to
idea during the design process. It
                                         mapping,
                                                                                        unearth the topics that you have in     « Super effective:
                                                                                                                                a pre-event
transforms events into unique expe-                                                     common.
riences. Storyboarding gives you a       storytelling,
choice: design an edited copy of your
                                         storyboarding… »
                                                                                     Networking is one of the key
                                                                                     objectives of most events, yet
                                                                                                                                networking
last event or create a tailor-made one
quickly, easily and creatively.                                                      often not really organised or              session where
                                                                                     prompted. Why this gap?                    delegates meet
What types of events have you            Does it involve specific creative
                                                                                                                                and plan their
                                                                                     Networking is a fluid process that
applied it to?                           techniques?                                 happens spontaneously and is diffi-
The first time we used storyboarding     It integrates elements of different tech-   cult to manage. Moreover, once peo-
                                                                                     ple leave the room where sessions
                                                                                                                                conference »
was in 2011. A Dutch bank asked for      niques, from design thinking, empathy
a new and interactive concept for its    mapping, storytelling and storyboard-       happen, it is close to impossible to or-
shareholder conference. With their       ing to parts of the Lean methodology.       ganise them. Event planners should         How would you describe the role
team, we drew a customer journey         You create a storyboard for your event in   focus on the moment when everyone          of technology compared to more
for the event. This worked well and      five simple steps. The most important of    is in the room. Designing sessions         traditional human connection-
we started applying it to every event    these are defining your goals and being     around discussion or conversation-         building?
we designed!                             able to empathise with your audience,       al activities naturally brings people        Technology can help delegates discov-
   Over the years, we refined our        then your ideas spring to life.             together. Not only will they learn         er those with whom they share common
methods and added an ROI. We                                                     -   from one another but they will also        interests and this can help them maxim-
wanted to share this new way of de-              Meet Tim and Martijn at the         establish valuable contacts and the        ise their event time. It is easier to start
signing events with the world and            session: Storyboarding: Design          conversations can then be continued        establishing a relationship once there
that’s why we created the Event                        the Story of your Event       naturally during the breaks.               has been contact via an app or social
StoryBoard canvas. We have tested             13.00 – 14.00, The Think Tank                                                     media. But the personal part is crucial
it with diverse groups of event pro-                                                                                            in moving the relationship forward and
fessionals and got enthusiastic reac-                                                                                           that will never be substituted with tech-
tions.                                                                                                                          nology.
                                                                                                                                                                          -
                                               Like our                                Follow us on                                        Meet Juraj at the session:

                                            Facebook page                                Twitter                                     Creating Valuable Networking
                                                                                                                                 Opportunities for Your Delegates
                                             www.facebook.com/ibtmworld                  @ibtmworld #ibtmworld                       16.00 – 17.00, The Think Tank
DAYone Tuesday November 17th

14
INDUSTRY & TRENDS

                                                                                                                                                                               15

Turn your coffee breaks                                                                  Moving on to higher ground
into meaningful moments
                                                                                         S
                                                                                                trategic Meetings Management programmes

A
       ll meetings include it, but many planners do not                                         (SMMPs) are key to evolving from a planner
       really put special efforts in managing it. A coffee                                      who manages individual meetings and events
       break should be a key networking moment but                                       to the next level within the organisation. Jessie States,
often ends up being unmanaged moments in which                                           MPI’s Manager of Professional Development, tells us
everyone takes out their phones and looks busy. What a                                   more about the benefits of these programmes, which
waste! So do not let your audience just sip their coffee,                                are not complex to implement and not limited to cost
put the break to use! Hans Etman, co-founder of Masters                                  optimisation.
in Moderation (which raised awareness of the importance                                  How would you define smm?                eral factors, from misperceptions about
of proper moderation) gives us his views.                                                The most widely used definition is       cost to a lack of understanding of the
                                                                                         that SMM is a disciplined approach       concept or its benefits. The good news
You say we all love to                    Any example of innovative coffee               to managing enterprise-wide meet-        is that most organisations have already
network… is it really so?                 break you have seen or helped                  ings activity, processes and data, to    implemented elements of SMM, they
Aren’t people reluctant to                facilitate?                                    achieve measurable business objec-       just don’t know it; for example, master
approach other participants in            There are loads of examples. We know           tives that align with an organisa-       meetings calendars, preferred suppli-
meetings?                                 the ‘serve your neighbour’ buffet for          tion’s goals and deliver value. How-     er agreements, standardised eRFPs or
Yes, we all love to network. And we       example. Or the ‘write it on a napkin’         ever, this definition does not reflect   centralised meetings approval systems.
always do during breaks, either by        brainstorm. And a nice and very effec-         the breadth, depth and variety of        Once they tally their operations, they
getting in contact with new people        tive way to get to know strangers is the       SMM programmes, nor the use of           may find that creating a strategy around
at the event or with our existing net-    little picnic coffee box that stands ready     these programmes to impact on par-       and implementing an SMM programme
work that is accessible everywhere        on a four-person picnic table.                 ticipant experience. And it makes        is not as complicated as it might seem.
by smartphone. But the break can                                                         SMM seem like a solution for large
be tweaked to the next level. With        Upcoming plans for Masters in                  businesses, when it is useful for or-    What do meeting planners have to
a clear assignment, people will still     Moderation?                                    ganisations of all sizes.                gain from implementing smm?
have fun meeting others and they          This workshop on coffee breaks is a                                                     Although cost reduction was initially a
                                                                                                                                  major driver for SMM, the more com-
                                                                                         « As SMM
will contribute to the event itself and   fun and ready-to-use little extra we de-
to their own learning (taking this        signed for the ibtm world visitors. Our                                                 pelling focus is now on the longer-term
opportunity to talk to other attend-      more substantial contribution to the           programmes                               benefits of risk management and in-
                                                                                                                                  creasing business value. As SMM pro-
                                                                                         evolve,
ees or even to the speaker). And for      event sector is found in the careful se-
a number of people, it will be a wel-     lection of the right moderator for every                                                grammes evolve, “emotional” ROI could
come excuse to socialise.                 individual event and in the international      “emotional” ROI                          become more important than cost sav-
                                                                                                                                  ings. Meeting professionals who have
                                                                                         could become
                                          courses we give on Mastering Modera-
                                          tion and Non Verbal Communication for                                                   implemented SMM cite better delegate/
« New formats?                            event professionals. These can also be         more important                           participant experiences, as well. From a

‘Serve your                               found in workshops at ibtm world. And
                                          the first upcoming course in Spain will        than cost
                                                                                                                                  personal standpoint, professionals who
                                                                                                                                  leverage SMM have a greater opportuni-
neighbour’                                probably be the Spanish version of Mas-        savings »                                ty of achieving bums on seats and their

buffet, ‘write                            tering Moderation in December 2015.
                                                                                  -
                                                                                                                                  roles change from logistic to strategic.
                                                                                                                                                                           -
it on a napkin’                                      Meet Hans at the session:           Despite its huge benefits,                 Meet Jessie at the session: SMM:
                                                                                         isn’t the adoption of smm in
brainstorm,                                    Caffeinate Your Coffee Breaks
                                                11.30 – 11.50, The Think Tank            organisations still limited?
                                                                                                                                   Advancing from Event Planner to
                                                                                                                                                     Manager of Events
picnic coffee box                                                                        Adoption of SMM programmes on a                11.00 – 11.30, MPI Stand M20

on a four-person                                                                         wide scale has been stymied by sev-

table… »

                                                        Join our group on Linkedin
                                                                       www.ibtmworld.com/linkedin
DAYone Tuesday November 17th

16

     Ready to plan an event
     worth traveling for?
     We’re here to help.
               nycgo.com/makeitnyc
               conventionsales@nycgo.com
               212.484.1218
INDUSTRY & TRENDS

                                                                                                                                                                            17

Time to get interactive                                                               Got a brain date?

A                                                                                     T
        ttendees clearly want more interactive formats                                        he already mythical C2MTL Montreal event has
        but how do you innovate in scientific congresses                                      now reinvented how it connects people. And
        when both speakers and attendees are used to                                          here comes Christine Renaud, whose E-180 Inc.
traditional formats? To answer this, Dermot Ryan, Head                                develops matchmaking technology and experiences to
of Congresses and Events at the European Academy of                                   connect like-minded people who are interested in sharing
Allergy and Clinical Immunology (EAACI) will present a                                knowledge through brain dates. While E-180.com is free
case study in which three sessions at the same congress                               to communities worldwide, E-180 | Labs specialises in
were set up in a similarly interactive way but with content                           turning events into peer-to-peer learning hubs. Christine
structured differently. Get ready for (finally!) interactive                          tells us all about it.
meetings.                                                                             Can you explain the                      You say “Human beings are the
How did you change formats to            What were you not able to do,                collaboration between C2MTL              biggest asset of any great event”
make them more interactive?              for lack of means or because of              and your company E-180?                  but conferences don’t usually
The common denominator of all            resistance from participants?                In 2013, C2 Montréal was looking to      actively promote it. Why this
three sessions was that we limit-        We wanted to do “body voting” – get-         deliver more meaningful B2B net-         mismatch?
ed the number of slides and corre-       ting attendees up and active from the        working opportunities. We created a      Conference organisers often think that
sponding speaking time per pre-          very beginning. Given that attendees         matchmaking platform designed to         more content is more value. They jam-
senter, integrated group discussion      slowly drifted in to the session, this was   foster brain dates among the 4,000       pack the schedule. We believe teaching
and feedback, and encouraged the         not possible. We were also restricted by     participants and launched our mo-        is not only about content but also about
speakers to get out into the audience.   the size of the room where a larger room     bile app Braindater to promote spon-     guiding learners through a meaning-
                                         would have helped.                           taneous Brain Dates among event at-      ful learning experience, where content
How did you convince speakers                                                         tendees.                                 plays only part of the critical role. Or-
                                                                                                                               ganisers focus on bringing in the most
and attendees to participate
when, as you say, they are used
                                         « There is a                                 What was done at C2MTL to                knowledgeable expert but people can
to traditional formats?                  real appetite                                facilitate P2P learning?
                                                                                      Much more than just a conference
                                                                                                                               learn as much from the person sitting
                                                                                                                               next to them as from an expert on stage
Although some resistance can be
expected, it is important not to un-     for interaction                              app, we became the event’s “engage-      and we make sure they learn from valu-
derestimate people’s willingness, in-    and a diversity                              ment department”. We guided or-
                                                                                      ganisers through engagement best
                                                                                                                               able strangers.
terest in and curiosity about trying
something new. The speakers on the       of session types                             practice and helped them craft their     Should P2P contacts start before
whole were enthusiastic and engaged      in scientific                                email and social media strategy to
                                                                                      maximise conversion on the brain
                                                                                                                               the conference? How to achieve
                                                                                                                               this?
and some sceptics were converted! A
few attendees left right at the begin-   meetings »                                   dating platform. And we sent match-      Participants are used to preparing their
ning of the sessions but the vast ma-                                                 makers onsite.                           meetings on the basis of their physical
jority who stayed liked the formats      What has improved as a                          To facilitate P2P learning, C2        appearance, their interests or whom
– as our evaluation confirmed.           consequence?                                 made Brain Dating part of the event’s    they know. We want to connect them on
                                         Attendees responded positively – you         experience by allocating three slots a   the basis of what they know or want to
How did the planning process             could see people relax as the sessions       day for participants to book a Brain     learn because peer learning adds a layer
change? Did you team up                  progressed. It confirmed that there is       Date. And based on our advice, they      of meaning to a list of people with shared
with new types of agencies or            also a real appetite for interaction and     also created a physical Brain Dating     interests. Attendees complete their of-
consultants regarding meeting            a diversity of session types in scientific   Lounge (75% of the missed Brain          fers or requests for knowledge before the
design?                                  meetings. This is very much the begin-       Dates are the result of delegates’ not   conference because it enables them to
We partnered with Maarten Van-           ning rather than the end. We will be dou-    finding each other), responding to       curate their own learning experiences.
neste and the Abbit team. We wanted      bling the number of interactive sessions     the “space design for engagement”        A directory of titles and names on a mo-
to bring in some external expertise      in 2016 using the lessons from 2015 to       best practice we had gathered. For       bile app cannot account for the fantastic
and a fresh pair of eyes, and from       guide us.                                    the fourth edition of C2MTL, we          diversity of human experiences sudden-
a purely resourcing perspective we                                                -   had a record 1,400 plus Brain Dates      ly available when you gather thousands
knew that we needed support – from               Meet Dermot at the session:          booked.                                  of people under one roof.
planning right through to onsite                   Making Workshops Work                                                                                                -
management.                                         - Innovation in Scientific                                                       Meet Christine at the session:
                                                                   Conferences                                                     Brain Dating: the Next Frontier
                                                                  14.30 – 14.50,                                                                              for Events
                                                         The Innovation Zone                                                           13.00 – 14.00, The Coliseum
DAYone Tuesday November 17th

18

                             Conventions don´t have
                             to be conventional
                             A business trip to Madrid seems less like hard work than most.

                             Sunny weather, conveniently located conference venues and gourmet
                             lunches are just some of the bonuses for when you visit on business.

                             A„er a busy day, Madrid’s famous museums and elegant stores are a great
                             way to recharge before sampling the vibrant nightlife.

                             Relax over tapas in an outdoor café or dance until dawn. Whatever you do,
                             Madrid is the business.

     info.mcb@esmadrid.com
     (+34) 91 758 55 28
     www.esmadrid.com/mcb
DESTINATIONS

                                                                                                                                                                                  19

                                                                   DESTINATIONS

                                                                                           Trey Tomsik Photography

The Hague                                   Strasbourg       Las Vegas                                                                 Thailand
leads the way                               struts its stuff thinks big                                                                triumphs
In a competitive bid, The Hague has         A rally through vineyards, raft building      Never one to hold back, Las Vegas is         After a highly successful 2015, Thai-
beaten Paris and Belgrade to host One       and racing, or less high octane Master        pulling out all the stops with an $8.2       land Convention and Exhibition
Young World 2018, the main interna-         Chef style incentives are just some of the    billion (£5.3 billion) investment in         Bureau (TCEB) is to entice European
tional forum for young leaders. The con-    options for groups in Strasbourg, and         infrastructure projects, including a         MICE stakeholders to the country with a
ference will attract 1,500 future world     Strasbourg Convention Bureau is               20,000-seat arena, three hotels with an      raft of promotions and packages at ibtm
leaders from more than 190 countries,       promoting the colourful range of activi-      aggregate 4,500 rooms, several enter-        world 2015.
whose objective is to work towards a bet-   ties that can be organised by local DMCs.     tainment areas that feature shopping           In 2015, Thailand embarked on a se-
ter world by dealing with issues such as       Alsacexpress from Insolit’Pro is a vin-    and dining, plus upgrades and renova-        ries of road shows, trade missions and
justice, peace and the environment. The     tage car rally on the wine route, which       tions to many Las Vegas favourites.          trade shows to back up the launch of its
event will be held in World Forum and       can be combined with a treasure hunt or          In addition, a host of business wins      communication campaign ‘Thailand
sister venue Peace Palace.                  photography competition to introduce          continues to shore up the city’s credi-      CONNECT…Our Heart, Your World’ to
   According to officials, “The Hague put   delegates to Alsace’s countryside. Seek-      bility as a MICE destination, most high      considerable effect: “The achievements
forward a passionate proposal which,        ing out unusual facts, a ruined castle or     profile of which is the final 2016 Presi-    we announce at ibtm world stem in part
coupled with its standing as the Interna-   a photo rally on board a small train can      dential Debate on October 19, 2016, to       from the overwhelming response of
tional City of Peace and Justice, caught    also be part of the day-long activity. Or     be held at the Thomas & Mack Center on       the European business events market,”
the attention of the One Young World bid    for a half day, try the more concise Stras-   the campus of the University of Nevada       said TCEB’s president Nopparat May-
committee.”                                 bourgexpress.                                 Las Vegas .                                  thaveekulchai.
   Delegates are mentored by today’s           More hands-on is Maorn’s raft build-          Attractions at Las Vegas include Cae-       “We are building on this strong lega-
world leaders such as Desmond Tutu,         ing and racing challenge and if a dele-       sars Entertainment Corporation, which        cy for 2016, while highlighting the bu-
Bill Clinton, Mary Robertson and Kofi       gate’s craft proves less than waterproof,     has emerged from a $223 million trans-       reau’s proven strategy of establishing
Annan. “By hosting One Young World          canoes can be provided. Or for the cere-      formation of the Quad Resort & Casino        public-private-people partnerships, we
in The Hague, we can create a legacy        brally inclined, Takamaka’s games such        into The LINQ Hotel & Casino with 2,253      are stepping up our presence world-
for the youth of The Hague, The Nether-     as the Taka Culture Quiz, might fit the       rooms and new retail and spa amenities.      wide through our strategic partnership
lands and the world,” said The Hague’s      bill – a remake of Trivial Pursuit that       The Neon Museum has an outdoor ex-           agreement with ibtm events, kicking off
alderman for economic affairs Karsten       mixes general knowledge questions with        hibition space, the Neon Boneyard, and       in Barcelona, Spain.”
Klein. “In addition to enabling young       a special section about the host organi-      houses more than 150 vintage Las Vegas                                              -
people to experience the values of an in-   sation to reinforce company culture.          neon signs, ranging from the 1930s to                                   Stand H50
ternational city of peace and justice, we                                             -   the present day.
can strengthen the role of youth in these                                 Stand D50          And Cirque du Soleil continues to daz-
areas by giving them a voice and by lis-                                                  zle audiences all along the Strip, with
tening. Hosting 1,500 future world lead-                                                  eight shows in a number of properties.       Montréal has ranked first in the ICCA
ers during One Young World’s annual                                                       Bellagio’s “O” – the troupe’s first foray    2014 city ratings, having hosted 79
summit in 2018 will greatly benefit The     Engineering physics professor Filip           into aquatic theatre, which features a       international events. It holds pole
Hague’s international profile.”             Tuomisto has been voted Espoo                 pool containing 1.5 million gallons of       position for the fourth consecutive
                                        -   Ambassador 2015. The professor                water – is a particular draw.                year. International conventions held
                              Stand F30     is from Aalto University School of                                                    -    at the Palais des Congrès de Montréal
                                            Science and will act as congress                                           Stand N70       during 2014-15 drew 52,000
                                            ambassador of Espoo in Finland and                                                         participants and generated nearly
                                            abroad. He is the seventh person to                                                        $106m for the local economy.
                                            hold the position.                                                                                                      Stand N60
                                                                        Stand E05

For the second year running,                                                              Istanbul has been named Best MICE            Norway is celebrating its popularity
                                            Bordeaux’s new stadium has opened
Barcelona has won Europe’s best                                                           Destination Europe at the Business           thanks to the annual report of the
                                            with a capacity of 42,000 and is the
destination for meetings and                                                              Destination Travel Awards, a                 Union of International Associations
                                            largest arena in south west France.
conferences at the 2015 World Travel                                                      reflection of time and effort invested       (UIA), whose survey of meetings held
                                            Designed by Herzog & de Meuron, the
Awards held in Sardinia. As leader in                                                     by the Istanbul Convention and               by international organisations kept
                                            facility hosted the 2015 Rugby Top
the European section, the city will go                                                    Visitors Bureau (ICVB). The city also        Norway in the 20 most sought-after
                                            14 in June and will hold Euro 2016
on to compete against other regional                                                      ranked 9th in the recently released          destinations.
                                            UEFA football championship.
winners for the worldwide prize.                                                          ICCA 2014 city and country rankings,                                     Stand F15
                                                                        Stand D50
                            Stand C50                                                     maintaining its top 10 position.
                                                                                                                       Stand E30
DAYone Tuesday November 17th

20

     Qatar National Convention Centre, Doha   www.qatartourism.gov.qa/businessevents
DESTINATIONS

                                                                                                                                                                              21

                                                                                                                                           SWEDEN
                                                                                                                                        IS OFFERING
                                                                                                                                        INSPIRATIONAL
                                                                                                                                        KNOWLEDGE TALKS
                                                                                                                                        THREE TIMES A DAY
                                                                                                                                        Niklas Tyllström, CEO of the
                                                                                                                                        Stockholm based GreenhatPeople
                                                                                                                                        will talk about Active Learning
                                                                                                                                        – a game changer in meetings.
                                                                                                                                        GreenhatPeople have for many
                                                                                                                                        years actively worked to introduce
                                                                                                                                        gamification into meetings. And

Towering                                   Singapore                                     Japan refines                                  it does change the outcome of
                                                                                                                                        meetings.

Toronto                                    goes from                                     its MICE map                                   How to work smarter? How to use
                                                                                                                                        technology before, during and

MICE bookers and event planners can        strength to                                   Following the launch of meetings &
                                                                                                                                        after meetings? How to be more
                                                                                                                                        efficient? Martin Klöfver, CEO of

                                           strength
look forward to a wealth of exciting new                                                 events brand Global MICE Cities in May,
                                                                                                                                        Uppsala based TRIPPUS Event
hotel and venue options coming online                                                    cities throughout Japan are develop-
                                                                                                                                        Solutions will elaborate on what to
in Toronto.                                                                              ing infrastructure and programmes to
                                                                                                                                        do and how to do it.
  Hot hotel openings include the 29-sto-   Singapore continues to hit the MICE           support meeting planners, including
                                                                                                                                        “The sky is not the limit,” claims
ry, 406-room Hotel X, set to open next     mark and has retained pole position as        expanded flight options, new conven-
                                                                                                                                        Karin Nilsdotter, CEO of Spaceport
spring. In addition to its 11 meeting      number one meeting and convention             tion hotels and venues, and new support
                                                                                                                                        Sweden in Kiruna, Swedish
rooms and two ballrooms the property       destination in Asia, according to the Un-     programmes.
                                                                                                                                        Lapland, TED-speaker and thought
will be conveniently located for the two   ion of International Associations (UIA)          Yokohama will break ground on a new
                                                                                                                                        leader on how to launch products,
convention centres at Exhibition Place     and International Congress and Con-           conference centre and the largest con-
                                                                                                                                        experiences and careers, inspiring
and a short hop from Toronto’s central     vention Association’s (ICCA) 2014 glob-       ference hotel in Japan. Kyoto is collabo-
                                                                                                                                        and empowering talent and
business district.                         al rankings. The city state also remained     rating with Kyoto University to give fur-
                                                                                                                                        startups building a new industry.
  Other companies turning to Toronto       the UIA’s top international meeting city      ther support to academic conventions;
include the Chinese developer Green-       for the eighth year running and at the        and destinations like Chiba, Kobe, Sap-
                                                                                                                                        Knowledge talks in the Swedish
land Holding Group Co., whose first pro-   top of Asia Pacific cities in ICCA’s rank-    poro, Fukuoka and Okinawa have re-
                                                                                                                                        Stand E15. Join the sessions
ject in Canada will be a mixed-use de-     ings for the 13th consecutive year.           cently established support programmes
                                                                                                                                        today:
velopment in the city’s downtown area         Events the city state has won in the       specifically for incentive groups.
including a Primus-brand boutique ho-      past year testify to its success, including      Exciting incentive ideas are also in
                                                                                                                                        11.00-11.10
tel and a museum alongside residential     International Council of Nurses (ICN)         the air and earlier this year, Meet Japan
                                                                                                                                        Technology trends in meetings
accommodation.                             Conference, which comes to Singapore          hosted buyers enjoyed a bespoke perfor-
                                                                                                                                        Martin Klöfver
  Meanwhile the recent comprehensive       in 2019, and International Union for          mance of Japanese kabuki theatre. Af-
                                                                                                                                        Trippus Event Solution
refurbishment programmes at the city’s     Physical and Engineering Sciences in          ter the performance, guests tried on the
International Centre and Union Station     Medicine (IUPESM) World Congress              brightly coloured wigs and attempted
                                                                                                                                        12.00-12.30
have also created a host of exciting new   for Medical Physics and Biomedical En-        traditional kabuki moves.
                                                                                                                                        Destination presentation
bookable event spaces; and the new Un-     gineering in 2021.                               Last year, participants of IPEC-Hiro-
                                                                                                                                        Henrik v Arnold
ion Pearson Express is enabling visitors      World Liquefied Petroleum Gas (LPG)        shima ECCE-Asia had exclusive access
                                                                                                                                        SNCVB
to travel between Union Station and Ter-   Forum, Sibos 2015 (financial services),       to World Heritage Itsukushima Shrine
minal 1 at Toronto Pearson International   the European Society for Medical On-          and Miyajima Island for a party, com-
                                                                                                                                        13.30-13.40
Airport in just 25 minutes.                cology (ESMO) Asia Congress and West          plete with kimono experience and tra-
                                                                                                                                        Active learning - a game changer
  This all follows a bumper year for       Point All-Academies Asia Summit are           ditional tea ceremony. The whole island
                                                                                                                                        in meetings.
Toronto which welcomed a record 14.3       just some of the prestigious events Sin-      was transformed into a venue specially
                                                                                                                                        Niklas Tyllström
million overnight visitors in 2014 and     gapore has hosted this year.                  for the party.
                                                                                                                                        GreenhatPeople
confirmed 665 future meetings and con-                                               -      Airports are also upping their game.
ventions. The latter will bring 463,400                                  Stand G80       In preparation for the Rugby World
                                                                                                                                        14.00-14.10
attendees to the Toronto region, gener-                                                  Cup 2019 and the Tokyo Olympic and
                                                                                                                                        The sky is not the limit
ating an estimated 640,345 hotel room                                                    Paralympic Games 2020, Tokyo’s Narita
                                                                                                                                        Karin Nilsdotter
nights.                                                                                  and Haneda International Airports are
                                                                                                                                        Spaceport Sweden
                                       -                                                 planning a 50% increase in flight slots
                            Stand N60                                                    by March 2016.
                                                                                                                                        14.30-15.00
                                                                                                                                 -
                                                                                                                                        Destination presentation
                                                                                                                      Stand H80
                                                                                                                                        Henrik v Arnold

Houston, Texas has won the bid                                                                                                          15.30-16.00
to host the 2019 ICCA conference.          Campus for medical technologies                                                              Destination presentation
“Never has a bidding city received         TechMed is the result of cooperation                                                         Henrik v Arnold
so much support from members in            in science, medicine and technology           visitBerlin has launched visitBerlin
other countries within their region        worldwide in public health. Based             Convention Partner e.V. to bring
[North America] and this, coupled          in Strasbourg, its ambition is to             together a network of suppliers to
with this bid’s technical excellence       create an ecosystem in the market             the event industry under one banner,
and creativity, meant the Board had        for medical devices and bolster the           from logistics companies and caterers
no hesitation in making this decision,”    economic appeal of Strasbourg:                to event agencies. The body will also
said ICCA president Nina Freysen-          1,000 jobs have been created since            prepare members for new foreign
Pretorius, when she announced the          TechMed’s launch in 2012 and more             markets and promote high standards                Like our
win at this year’s event in Buenos
Aires.
                                           than 20 start-ups have located on the
                                           campus.
                                                                                         and the exchange of information and
                                                                                         experiences.                                   Facebook page
                             Stand O66                                 Stand D50                                      Stand F50         www.facebook.com/ibtmworld
DAYone Tuesday November 17th

22

                                GRIMALDI FORUM MONACO

                             THE EVENT FACTORY
                                Where events become outstanding

                                            COME AND MEET US
                                     ON THE MONACO BOOTH C80
        PARTENAIRE   OFFICIEL
                                 T. ( 3 7 7 ) 9 9 9 9 2 1 0 0 - g f @ g r i m a l d i f o r u m . m c - w w w . g r i m a l d i f o r u m . m c
     PARTENAIRE   OFFICIEL
DESTINATIONS

                                                                                                                                                                                   23

                                                                                           Québec is pushing the boat out to
                                                                                           attract new business with the opening
                                                                                           of the Graduation Hall or Salle des
                                                                                           Promotions Québec at the City
                                                                                           Seminary (Le Séminaire de Québec).
                                                                                           In addition, Québec City Convention
                                                                                           Centre (CCQ) has emerged from
                                                                                           a C$36m expansion and recently
                                                                                           won FBI NAA 2018 Annual Training
                                                                                           Conference and Exhibition. This will
                                               ESC Congress 2015                           bring 1,100 delegates to the city in
                                                                                           July 2018 and is expected to benefit

Peaks of                                       At the heart                                the local economy by C$2m. Tourisme
                                                                                           Québec is backing this activity with         Distributors
perfection                                     of London                                   the launch of online Destination and
                                                                                           MICE Planners’ Guides and support            drink to
Combining glamour with first class             Thousands of cardiologists descended
                                                                                           tools that create a one stop shop
                                                                                           at: www3.quebecregion.com/en/
                                                                                                                                        success
skiing and hiking trails, Kitzbühel is         on London this summer for the five-         meetings-and-conventions.
a compelling destination for energetic         day European Society of Cardiology                                                       Newcastle hosted in August a group
                                                                                                                       Stand N60
high achievers. The town’s reputation          (ESC) congress at Excel London. The                                                      of delegates Coca-Cola’s leading dis-
goes before it, with pioneering achieve-       event is expected to have generated more                                                 tributors from South Africa, whom
ments in winter sports and golf to its         than £100 million for the capital’s econ-                                                the drinks company rewarded with
name – four golf courses in the town, 30       omy and took place just over a year after                                                tickets to see South Africa play – and
in the surrounding area, and the cele-         Mayor Boris Johnson launched MedCi-         Located within the life sciences BioRN       beat – Scotland in the Rugby World
brated Hahnenkamm mountain, rising             ty, an organisation aimed at promoting      cluster, Mannheim is a magnet for            Cup 2015.
1.7m out of the Kitzbühel Alps and host        the life sciences sector in London and      medical conferences and over the                “As one of the host cities for Rugby
to the annual World Cup alpine ski races.      the South East.                             next two years, m:Con Congress               World Cup, Newcastle was always on
   In addition, designer boutiques, tra-          “We are excited to have hosted ESC’s     Center Rosengarten Mannheim will             our list of possible destinations,” said
ditional coffee houses and gourmet res-        congress this year and to be backing its    host the 46th Congress of the German         events and relationships manager
taurants contribute to the allure of the       mission to reduce the burden of cardi-      Society for Endoscopy and Imaging            for Coca-Cola Sandy Brocklebank.
of the 700-year-old town centre. As a re-      ovascular disease in Europe,” said ex-      Techniques (DGE-BV), the 22nd                “The support NewcastleGates-
sult, the Tyrolean capital attracts celeb-     ecutive director of Excel London James      annual conference of the German              head Convention Bureau had to
rities and guests from all over the world.     Rees. “And the heart trail was a perfect    Society for Radiooncology, the 12th          offer, together with Peak Incentive
In short, the town holds such a variety of     way for the capital to show support and     meeting of the European Association          Travel, contributed to our choosing
appeal that it is suitable for groups of all   help create a legacy of health awareness    of Neurooncology (EANO) and the              Newcastle as the place to bring our
ages and profiles..                            in London and the UK.”                      31st European Immunogenetics and             guests.”
                                           -                                           -   Histocompatibility Conference.                  The winners’ lively itinerary took
                               Stand F20                                    Stand G10                                   Stand F50       them on a tour to soak up the sights
                                                                                                                                        of the city after checking in at New-
                                                                                                                                        castle’s Crowne Plaza. The evening
                                                                                                                                        was spent at the Newcastle Falcons
                                                                                                                                        stomping ground, Kingston Park, for
                                                                                                                                        the exclusive Newcastle Falcons Leg-
                                                                                                                                        ends game, when Falcons’ legends
                                                                                                                                        past and present came together to
                                                                                                                                        compete against players from teams
                                                                                                                                        in the south of England.
                                                                                                                                           The following day the group en-
                                                                                                                                        joyed fusion food at TigerTiger be-
                                                                                                                                        fore the big match, South Africa v
                                                                                                                                        Scotland, at St James Park and high
                                                                                                                                        on South Africa’s victory, celebrated
                                                                                                                                        in the city.
                                                                                                                                                                               -
                                                                                                                                                                   Stand G15

                                                                                                                                     Meet Luxembourg 2016 takes place
                                                                                                                                     in September 2016 to showcase the
                                                                                                                                     unexpected Luxembourg. It is hosted
                                                                                                                                     by Luxembourg National Tourist
  Salad days have come to Tokyo’s Chiba Prefecture,                     The Korea Tourism Organization (KTO) has launched a          Board & Cluster MICE Luxembourg,
  which has launched strawberry picking tours in five                   K-Smile Friendliness Campaign to encourage friendly          sponsored by the General Directorate
  areas. And the rewards are instant – you can nibble a                 interactions with inbound tourists to counteract the         for Tourism at the Ministry of the
  few to keep you going. Areas offering this fruity delight             impact of the MERS virus outbreak earlier this year and      Economy, allowing MICE professionals
  are Chiba City, Tateyama City, the Naruto area of                     to promote the country’s infrastructure.                     to meet key players and experience
  Sammu City, Tonosho Town and Kimitsu City.                                                                          Stand G60      potential group activities.
                                                Stand H80                                                                                                        Stand F82
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