Conference and Events - World class event spaces in the heart of Leeds City Centre - First Direct Arena
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Conference and Events World class event spaces in the heart of Leeds City Centre
Introduction
first direct arena located in the vibrant city centre of
Leeds, a world-class venue with a choice of luxury
function rooms and versatile spaces, boasting a breath-
taking and unique design. Hosting live music, comedy,
entertainment shows, conventions, exhibitions,
conferences and sporting events, and was voted Best
New Venue in the World at the stadium business awards.
The Arena’s unique “super
theatre” style configuration
is designed to enhance
the visitor experience,
with all seats facing the
stage and high quality
acoustics providing the best
experience in the UK.
Visitors, guests, delegates
and presenters alike, will
enjoy a more intimate
atmosphere with reduced
The main auditorium:
viewing distances inside
banquet for up to
the venue which can
1,100 accommodate up to 12,000
or 2,200 square metres of
exhibition space.
conference or a special
event for up to
12,000 first direct arena is operated by SMG Europe,
the world leader in venue management, marketing and development.
The Main Auditorium
A truly flexible space!
The ideal venue to stage your Product Launch, Exhibition,
Dinner, Convention, Awards, AGM, Conference,
Celebration, Fundraiser, Meeting, Roadshow, Car Launch,
Fashion Show, Reception.
Event organisers will be truly excited by our • Enclosed service yard for production
tailored approach of ensuring that loading in/out direct onto the arena floor
expectations are exceeded with every ‘touch
• Production vehicle parking
point’ – be prepared to ‘wow’ your guests
with an unforgettable event experience. • Fantastic ceiling height for branding and
hanging opportunities
The main auditorium has the capacity to
transform into a diverse banquet, conference or • Organiser office accommodation with
special event space for up to 12,000 people. internet connectivity
• Demountable staging units
If your event deserves first class facilities with
a difference it belongs at first direct arena. • Ample mains power supplies
The auditorium is truly a flexible space!
The Arena offers you:
• Dedicated and experienced venue Event
Manager and Regional marketing assistance
for your event, utilising the resources of a
Main exhibition floor professional and experienced team
2,200 sqm • Excellent technical support
• A state of the art fully accessible facility
or Theatre format up to
• In house professional catering team who
12,000 can service all your catering needs
• Wifi
10 - 160 people • Venue ticketing services
The team at the arena
were fantastic. Everything
we asked for in advance
and at short notice was
accommodated with zero
fuss, and the great range of
facilities meant that we had
options to choose from,
allowing us to comfortably
host some small interactive
sessions alongside a larger
more formal presentation.
The flexibility and
professional nature of the
team provided a level of
comfort that everything
would run smoothly on the
day, which it did, and we
wouldn’t hesitate in returning
for future events. c
Greg Sykes - Lloyds Bank
Facts & Figures
The first direct arena offers world class event facilities:
• Main exhibition floor of 2,200 sqm • 24hr security services
• Ancillary exhibition floor of 400 sqm • Professional event safety and security services
• Banqueting for up to 1,100 guests • Local service supplier rates
• 18m of rigging/roof height with a hanging • Excellent city transport links, hotels and parking
capacity of 60 tonne
• Visual and audio event relay to organisers
• Breakout rooms for 10 – 160 people offices and visual for guests front of house
• Auditorium wifi services
Room
Formats &
Capacities Ceiling Exhibition Floor Natural
Theatre Classroom U Shape Boardroom Reception Banqueting Cabaret Height space m2 Level Light
Auditorium 12,000 450 - - 3,800 1,100 600 18m + 2,200 0-4 û
fd Bar 160 40 50 50 200 150 100 2.5m 275 1 ü
In house professional Black & White 120 30 40 40 300 100 65 2.5m 400 1 ü
catering
Lounge
Boardroom 20 20 15 20 30 20 - 2.5m - 1 ü
wifi ü
Production Office 30 30 20 30 - - - 2.5m - 0
Promoter Office 30 30 20 30 - - - 2.5m - 0 û
KPMG’s Leeds office
Christmas party at the fd
arena was a fantastic evening
for 450 staff. A great time was
had in a superb venue with
professional staff.
KPMG
Entrance Level Space
To event floor To event floor
790SQM
Inner
Concourse
390SQM 450SQM
FD Bar Premier
Lounge
470SQM
Welcome Area
Front Entry Doors
A flexible space linking
various usable areas.
Auditorium Room Plans - From small to fully seated options
available
Stage Stage Stage Stage Floor
Theatre Style Theatre Style Theatre Style Theatre Style Exhibition Space
Capacity: up to 2,000 Capacity: up to 4,500 Capacity: up to 7,500 Capacity: up to 12,000 2,250 sqm
Space used
The
fd Bar
Dynamically designed with a unique twist. This space is ideal
for informal meetings, product launches, private parties,
receptions and networking events.
The room features a purpose built bar area With space for up to 200 people, benefiting
and has its own bathroom facilities. from natural light and a range of spacious,
flexible layouts, it’s easy to create your ideal
The fd bar has its own dedicated external event space.
terrace that can also be utilised. The perfect
space for your delegates to stretch their legs.
Ideal for informal
meetings
Accommodate up to
200 delegates
The team at the first
direct arena put together
a memorable Christmas
Lunch for us; the food was
great and the service was
excellent. Would highly
recommend.
John Tordoff - JCT
The Black &
White Lounge
The Black & White Lounge offers event organisers a luxurious
flexible space in which to hold their event. With its own
dedicated reception area, the ability to partition into separate
zones comfortably accommodating conferences and meetings in
a variety of configurations.
This space is ideal for conferences, meetings, The Black & White Lounge overlooks the
networking events, breakfast events, arena plaza and with its floor to ceiling
presentations, dinners and drinks receptions. windows offers great natural light.
The room features a purposed built bar area The perfect space for up to 300 delegates.
and has its own bathroom facilities.
Offers a flexible
space
Ability to partition in to
zonesWhen planning our Game
Changers conference we
needed a venue that would fit
with our theme, and the Arena
proved to be a perfect partner.
Our 125 guests enjoyed a
professional yet relaxing
environment in the Black &
White Lounge, and were treated
to a behind the scenes tour of
the Arena after the event, which
really added to the wow factor
and ensured everyone left in a
very positive frame of mind.
Using the Arena as our venue
definitely helped to make our
event a big success. .
Julian Wells & John Macleod
Joint hosts of Game ChangersCatering & Hospitality
Our professional, skilled in-house catering and bars team are
able to cater for a variety of occasions. They can feed 13,000
concert goers or cater for smaller events and conferences.
With menus ranging from light breakfasts to seamless service to enhance the experience
delicious hot and cold buffets, from stylish for your guests.
canapés to impressive three course dinners.
Whatever the occasion our head chef and Since opening in September 2013 we have
his team can create the perfect menu to played host to BBC Sports Personality of the
complement your event. Year and The Grand Depart (Tour De France
Opening Ceremony and Gala Dinner).
Our bars and catering team led by our
food and beverage director will provide a
Incredible tailored
menus
High quality local
and seasonal
IngredientsThe airline launch held
at first direct arena was a huge
success. The venue worked
with us in meeting the
bespoke food and beverage
menus required, and were
flexible in their approach
to ensuring the event ran
smoothlyfrom planning to
the delivery stage.
Leeds Bradford AirportDinners
Put some rock into your bread rolls!
Dinners and award ceremonies are always memorable events
and the first direct arena is an exceptionally unique venue
delivering something different and special.
Set your event apart and wow your chef, his team and our kitchens are all We offer bespoke menus to meet your
guests by dining in the same room global based at the arena itself. With food preferences whether this is dietary or a
superstars have performed! Present on prepared and cooked on site using the fully themed menu. We can also make
the same stage that has seen the likes of best ingredients which are sourced wine and champagne recommendations
Bruce Springsteen, Michael Bublé and seasonally and locally. Our in house to complement your menu choice.
Prince entertain the crowds. team of waiting staff serve you all you
need with skill and sophistication. We road tested the venue hosting and
The auditorium transforms into an overseeing all the corporate hospitality
extraordinary banquet space, For dinners, our in house team work with catering for BBC’s 60th Sports
accommodating up to 1100 guests or Leeds based CGC Event Caterers to Personality of the Year awards and
as few as 300. The open plan space ensure that the expectations of every staging the Eve of Tour Gala Dinner
with purpose built stage is ideal for guest are far exceeded. With decades of celebrating the Tour de France
your dinner and award ceremonies. experience in the business, CGC has a Yorkshire Grand Depart, MOBO Awards
passion for creativity and a flair for well and White Rose Awards
We create a memorable and satisfying crafted, locally sourced dishes.
catering service for your event. Our head Now it is your turn…
Banquet up to
1,100
Bespoke
menusThe White Rose Awards,
our annual tourism awards
ceremony, was the second
dinner we have held at the first
direct arena after the Eve of
Tour dinner for Yorkshire’s
Grand Depart in 2014. With
over 1,000 guests in
attendance, the event ran
smoothly, thanks undoubtedly
to the excellent support and
communication we had with
the events team during the
months of planning and the
evening itself. We received
fantastic feedback, particularly
in regards to the catering which
our guests described
as outstanding.
Welcome to YorkshireExhibitions
Make your exhibition rock!
Our team of professional and highly experienced exhibition
and event managers can assist with every aspect of exhibition
planning and management.
The first direct arena has played host to On top of the main auditorium we have Level floor access is available
large trade and consumer exhibitions, 400 square meters of ancillary throughout with direct access into the
together with smaller specialist shows, exhibition space as well as our outdoor arena. There are also floor ducting
where we can provide help, advice and plaza which is a great spot to display services, in house catering for both
support during the planning and vehicles, have a steel band or anything exhibitors and delegates and free wifi
delivery of your event. else to really create an entrance to your to ensure your event runs smoothly
event and that real arrival buzz! and safely.
A total floor area of 2,200 square
metres is available for hire. Flexibility is
the key with many possibilities for
various types and sizes of exhibitions.
Main exhibition floor
2,200 sqm
Ancillary exhibition floor
400 sqmThe fd Arena is a fantastic
space to hold an exhibition.
It has the largest floorspace in
Leeds and the surrounding
area and has easy access to
the city centre and local
hotels. It is a flexible space
that lends itself well to various
types of events. Supporting our
ideas and requirements, we
have found the team at the fd
Arena great to work with.
I would thoroughly recommend
the fd Arena to anyone looking
to host an exhibition/event
in the city. .
Emma Cartmell, CEO, Conference
and Hospitality Show Ltd360 technical event
production from Sparq
Working at first direct arena since it first opened in 2013, Sparq
is the trusted in-house technical production partner, which
means the team really has been there, done that when it comes
to working in this first-class venue.
Whether it’s a premier awards ceremony can support with everything from set and
or business briefings, our team work in stage build and lighting and sound, right
collaboration with you to create stunning through to creative design and digital
live events which will truly delight your technologies to ensure an amazing
audience and generate lasting memories. experience, every time.
Whatever the scale of your event, the team
Event support includes:
• Gala awards • AGMs
• Conferences • Product launches
• Exhibitions • Fashion shows
• Roadshows
Technical event
production partner
0113 218 3600First class service, we would
always use Sparq for our
events!
Full production The plan The vision
From creative concepting right through to delivery, Sparq can fully-
manage the journey from start to finish. Need some inspiration? We
ask the right questions to understand your brief, your brand and your
business and come up with ideas that really push the boundaries.
All things technical
Lighting designers, projection masters and audio aces, we’re proud to have some of
the best in the business. Our exceptional mix of expertise, blended with cutting edge
kit means we can bring your event message to life and keep your audience captivated
and engaged.
The experience The reality
Creative support
From the moment you press go on your event, our team of in-house creatives relish the
opportunity to imagine, develop and deliver ideas that will turn your vision into a reality.
Using 3D visualisation, fly-throughs and CAD, our team can build your event as it evolves,
ensuring stakeholders and audiences engage at every touch point.
Set and stage
Your set and stage are more than just platforms, it’s the focal point that really
needs to get the audience talking. We know one size doesn’t fit all, so when it
comes to your event, let our in-house set and staging team create something that
is bespoke and bang on brief.Digital
Looking to inspire, engage and inform a tech savvy
audience? Our digital ideas are limitless and can push
audience interaction to the next level.
Our digital expertise elicits
endless possibilities when
it comes to technology. We
make it our mission to truly
immerse your audience,
evoke emotion and
encourage reaction.
No matter the scale or size
of your event, our digital
team can work with you
from the outset to create
digital tools that will not
only suit your event but also
your budget too.
Our digital services include:
• Webcasting & live streaming
• Interactive voting systems
• Emoji feedback
• Digital Q&A
• Bespoke app development
and deployment
• Video production and
content creation
• Social media
Technical event • Website design
production partner • Event management services
0113 218 3600I was very impressed with
the professionalism and
standard of service delivered
by Sparq. The staff were
punctual, knowledgeable and
found a solution for any last
minute changes that arose
- you need them for your
next event!Contacts
For further information on Conference and Events For further information on technical event production
at the first direct arena please contact: from Sparq, please contact:
Lisa Turton Ann Seddon
Head of Sales and Hospitality Client Director
E: CandE@firstdirectarena.com E: Ann.Seddon@sparq.live
T: 0113 386 3607 T: 0113 218 3600
first direct arena Sparq
Arena Way, Leeds LS2 8BY Units 5 & 6, Scala Court,
Leathley Road, Leeds LS10 1JD
first direct arena is operated and managed by SMG (UK) Limited. SMG (UK) Limited is a registered company in England with registration number 821116.
The registered address of SMG (UK) Limited is Manchester Arena, Victoria Station, Hunts Bank, Manchester, M3 1AR.360 technical event production
from Sparq
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