CLEAN BEAUTY NEW YORK - Steelcase
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B R A N D + I N S P I R AT I O N VISION NEXT is a start-up clean beauty cosmetics company headquartered in New York City and founded by a Korean-American woman who sought to create a line of cosmetics that cares for the skin while catering to a diverse clientel with a wide range of colors to compliment all skin tones. 2
DESIGN CONCEPT + LOGO CONNECTIVIT Y: BRINGING PEOPLE TOGETHER by creating pride of place, an immersive atmosphere, and collaborative environments. M E + W E S PA C E S B R A I D I N G D I G I TA L + P H Y S I C A L Mix of focus and collaboration Accomodating both in-office and spaces to enhance productivity remote workers for a seamless while supporting both individual and inclusive experience... and team work... individualism connectivity community FIXED TO FLUID OPEN + ENCLOSED Multi-functional spaces with Offer a range of privacy and mobile furniture, power, and control with more flexible privacy division... boundaries in team spaces... 3
S C H E M AT I C D E S I G N 8 T H L E V E L AT R I U M EMPLOYEE CAFE By locating an exuberant employee cafe in the most prime real estate of the footprint, the design becomes employee-centric and draws people to forge connections and collaborate. 4
S C H E M AT I C D E S I G N O R G A N I C B O TA N I C A L S The color palette, textures, and forms are directly inspired by clean beauty ingredients. JOJOBA anti-inflamatory, non-greasy moisturizer PA PAYA anti-aging, treats irritated skin, tonic in shampoo RECEPTION BEET ROOT anti-aging, acne treatment, toners, exfoliant scrub CALENDULA anti-inflammatory, antioxidant, facial moisturizer AV O C A D O r e s t o r e s s k i n’ s h y d r o l i p i d i c f i l m , softens dry skin 5
L O C AT I O N + C U LT U R A L I N F L U E N C E S top two floors a p p r o x . 1 5 ,0 0 0 s f M I D T O W N M A N H AT TA N N E I G H B O R H O O D 4 COLUMBUS CIRCLE, NEW YORK CIT Y DENSE URBAN ENVIRONMENT M I D T O W N M A N H AT TA N C U LT U R A L I N F L U E N C E S FASHION T H E AT E R MUSIC COMMERCE ART DIVERSIT Y *pull color and style *think like a director *c r e a t e a n i m m e r s i v e *promote functionality *use color and sculptural *universal design for inspiration from NY experience, harmony and productivity forms to inspire inclusivity - celebrate fashion week ‘21 of design people 6
LEVEL 7 FLOORPL AN 4 3 29 11 28 8 5 30 9 31 2 1 10 26 12 14 27 6 25 13 7 24 NOT IN SCOPE 32 23 22 15 21 20 19 18 17 16 SCALE: 1/8” = 1’-0” 1 - RECEPTION 9 - C.E.O. 17 - CHIEF MARKETING OFFICER 25 - RETAIL MOCKUP STUDIO 2 - RECEPTION LOUNGE 10 - HR DIRECTOR 18 - CHIEF FINANCIAL OFFICER 26 - PHOTO STUDIO + VIDEO STUDIO 3 - CONFERENCE ROOM 11 - SALES TEAM ZONE 19 - CONTROLLER / FINANCE MANAGER 27 - MOTHER’S ROOM 4 - ATRIUM 12 - ZOOM ROOM 20 - INTELLECTUAL PROPERTY LEADER 28 - WELLNESS ROOM 5 - COMMUNITY HUB 13 - MARKETING PROJECT ROOM 21 - CHIEF OPERATIONS OFFICER 29 - CONFERENCE CLOSET 6 - MAIL ROOM 14 - MARKETING PROJECT CLOSET 22 - SOUTH LOUNGE 30 - COAT CLOSET EXISTING POLISHED INTERFACE WORLD 7 - RESOURCE CENTER 15 - MARKETING TEAM ZONE 23 - OPERATIONS TEAM ZONE 31 - SWAG CLOSET CONCRETE FLOOR WOVEN CARPET TILE 8 - VP OF SALES 16 - MARKETING LOUNGE 24 - CONFERENCE STUDIO 32 - RETAIL MOCKUP RESOURCE CLOSET 8
LEVEL 8 FLOORPL AN 34 37 39 33 32 35 38 36 NOT IN SCOPE SCALE: 1/8” = 1’-0” 32 - LEVEL 8 ATRIUM 33 - PROJECT DEVELOPMENT ATELIER 34 - TERRACE 35 - WELLNESS ROOM 36 - LOCKERS 37 - CAFE LOUNGE + CELEBRATION BOARD ENGINEERED MARBLE DEKTON NILIUM 38 - KITCHEN / RESOURCE ROOM 24X24 FLOOR TILES SL AB FLOORING 39 - EMPLOYEE CAFE 9
LEVEL 7 REFLECTED CEILING PLAN C C C 9’-0” 11’-0” 11’-0” 11’-0” 9’-0” 9’-0” 21’-0” D 9’-0” D 9’-0” 10’-6” D 11’-0” E 9’-0” A A A A A 9’-0” 11’-0” D 11’-0” 9’-0” 9’-0” D A E 11’-0” 11’-0” 10’-6” NOT IN SCOPE 9’-0” 9’-0” 11’-0” B 11’-0” 9’-0” 9’-0” 9’-0” 9’-0” 9’-0” 10’-0” D D D D D SCALE: 1/8” = 1’-0” A B C D E BLU DOT TOM DIXON BLU DOT BLU DOT FLOS BOBBER PENDANT COPPER PENDANT BOBBER PENDANT PERIMETER PENDANT IC LIGHTS S 10
LEVEL 8 REFLECTED CEILING PLAN V C C 11’-0” C C 11’-0” G 9’-0” C C F F F F F 9’-0” D B NOT IN SCOPE B C D F G TOM DIXON BLU DOT BLU DOT BLU DOT FLOS COPPER PENDANT BOBBER PENDANT PERIMETER PENDANT BOBBER PENDANT STRING LIGHTS 11
SECTION PERSPECTIVES employee cafe kitchen project atelier not in scope SOUTH SECTION SALES TEAM Z ONE community hub atrium + m o n u m e n ta l s ta i r s conference room southern sun exposure is blocked from existing skylight to reduce solar glare + heat gain in atrium terrace atrium not in scope EAST SECTION m o n u m e n ta l s ta i r s reception entry elevators south lounge private office east south 12
LEVEL 7 - RECEPTION UPON entering, a dramatic reception immerses visitors and employees in the brand and entices exploration. BRUSHED BRASS XTONE BENJAMIN MOORE EXISTING POLISHED WALNUT VENEER PORCELAIN CARRIAGE DOOR CONCRETE FLOOR SLAB 13
L E V E L 7 - AT R I U M RESEMBLING the great steps of old European cities, an Atrium provides respite and chance encounters. BRUSHED BRASS XTONE M AT T E 6 X 4 EXISTING POLISHED WALNUT VENEER PORCELAIN PORCELAIN TILE CONCRETE FLOOR SLAB 14
L E V E L 7 - AT R I U M + M O N U M E N TA L S TA I R S D I G I TA L A N N O U N C E M E N T D I S P L AY L A G U N I TA S S E AT I N G W YA N D O T T E C H A I R MEDIA SCAPE LOUNGE FLEX MOBILE CART VICTOR TRASH/ RECYCLE SHE SAID STOOL east M O N U M E N TA L S TA I R S S E C T I O N E A S T 15
L E V E L 8 - AT R I U M ORGANIC forms define the upper floor where employees are drawn to focus or socialize in sunlight with panoramic views. MOZ ALUMINUM XTONE M AT T E 6 X 4 ENGINEERED MARBLE WALNUT VENEER PANELS PORCELAIN PORCELAIN TILE 24X24 FLOOR TILES SLAB 16
L E V E L 8 - P R O J E C T AT E L I E R FLEX WHITE BOARDS AND MONITORS OFFER SEAMLESS INTERACTION BETWEEN THE PHYSICAL WORKSPACE AND REMOTE EMPLOYEES. SMITHSYSTEM PLANNER S T U D I O TA B L E FLEX WHITE BOARDS + CART ORANGEBOX CUBB STOOLS EXTREMIS TIKI S TA C K I N G S T O O L S THREAD POWER OUTLET 17
LEVEL 8 - EMPLOYEE CAFE CONNECTIVIT Y is promoted by offering the most beautiful and inspiring real estate to the employees as a dynamic work cafe. MOZ ALUMINUM XTONE M AT T E 4 X 4 ENGINEERED MARBLE WALNUT VENEER PANELS PORCELAIN PORCELAIN TILE 24X24 FLOOR TILES SLAB 18
LEVEL 8 - EMPLOYEE CAFE + KITCHEN COALESSE EMU H E AV E N TA B L E BLU DOT E A S Y TA B L E ORANGEBOX HY COLLECTION VICTOR TRASH/ RECYCLE KITCHEN FINISHES: COALESSE LOX CHAIR XTONE FENIX PORCELAIN VERDE COMMODORO SL AB BACKSPL ASH CABINETS AND COUNTERTOP KITCHEN AXON 19
LEVEL 7 - COMMUNIT Y HUB SEAMLESS collaboration with remote workers is enhanced by flexible technology and flattering eye-level lighting. S C A N D I N AV I A N A S H DESIGNTEX INTERFACE WORLD EXISTING POLISHED WALNUT VENEER VENEER C U R TA I N S WOVEN CARPET TILE CONCRETE FLOOR 20
L E V E L 7 - O P E N W O R K S PA C E / S A L E S T E A M Z O N E B AT H E D i n s u n l i g h t , t h e o p e n w o r k s p a c e i s a b a l a n c e d m i x o f “ m e” a n d “ w e” s p a c e s , t h e VIA system is used for private offices. S C A N D I N AV I A N A S H XTONE INTERFACE WORLD M AT T E 6 X 4 WALNUT VENEER VENEER PORCELAIN WOVEN CARPET TILE PORCELAIN TILE SLAB 21
L E V E L 7 - O P E N W O R K S PA C E / S A L E S T E A M Z O N E ORANGEBOX AIR 3 B F R E E TA B L E F L E X S I T-T O -S TA N D GESTURE FLEX MOBILE DESK WORK CHAIR SCREEN FLEX WHITE BOARDS FELX ACOUSTIC WEST ELM BELLE SOFA M . A . D. F U R N I T U R E BRODY WORK AND CARTS BARRIER OPEN SHELF LOUNGER 22
LEVEL 7 - MARKETING TEAM ZONE DISTINCTIVE team zones inspire pride of place, flexible functionality, and increased productivity. S C A N D I N AV I A N A S H DESIGNTEX INTERFACE WORLD EXISTING POLISHED WALNUT VENEER VENEER A C O U S T I C F E LT WOVEN CARPET TILE CONCRETE FLOOR 23
LEVEL 7 - MARKETING TEAM ZONE + PROJECT ROOM MAIL ROOM + RESOURCE CENTER ORANGEBOX AIR 3 M AT T I A Z Z I F R O N D A E S TA B L I S H E D + S O N S TURNSTONE CLIPPER STOOL GRID SOFA FLEX WHITE BOARDS F L E X S I T-T O -S TA N D GESTURE M . A . D. F U R N I T U R E BRODY WORK F R E E TA B L E AND CARTS DESK WORK CHAIR OPEN SHELF LOUNGER 24
L E V E L 7 - R E TA I L M O C K U P + C O N F E R E N C E S T U D I O C R E AT I V I T Y i s f a c i l i t a t e d b y t h e a d j a c e n t retail mockup space and conference studio where product demos can take place. DESIGNTEX M AT T E 6 X 4 INTERFACE WORLD EXISTING POLISHED WALNUT VENEER C U R TA I N S PORCELAIN TILE WOVEN CARPET TILE CONCRETE FLOOR 25
L E V E L 7 - R E TA I L M O C K U P + C O N F E R E N C E S T U D I O DESIGNTEX A C O U S T I C C U R TA I N S M . A . D. F U R N I T U R E U R B A N S H E LV E S BLU DOT VICCARBE D A I LY TA S K C H A I R S B U R I N TA B L E FLEX ACOUSTIC BOUNDARIES FLEX WHITE BOARDS BRANCA F L E X S L I M TA B L E S AND CARTS BARSTOOLS 26
L E V E L 7 - O P E R AT I O N S T E A M Z O N E PL ANTERS ALONG THE WINDOWS IN THE WORK ZONES PROMOTE PRODUCTIVIT Y BY ENHANCING EMPLOYEE’S MOODS M . A . D. F U R N I T U R E U R B A N S H E LV E S POD TENT F L E X S I T-T O -S TA N D GESTURE DESK WORK CHAIR ORANGEBOX ON THE QT 27
LEVEL 7 - MAIN CONFERENCE ROOM CONVENE CREDENZA ROOM WIZARD FRAME ONE COALESSE SCHEDULING SYSTEM C O N F E R E N C E TA B L E MARIEN CHAIR 28
LEVEL 7 - PHOTO + VIDEO STUDIOS FLOS SUPERLOON M . A . D. F U R N I T U R E U R B A N S H E LV E S ORANGEBOX VICCARBE BORDER KLIP STOOL FLEX FLEX TA B L E S U P P LY C A R T 29
LEVEL 7 AXON open work space sales team zone community hub orangebox air 3 marketing project room atrium + m o n u m e n ta l marketing s ta i r s team zone conference b r e a ko u t s pa c e NOT IN SCOPE north marketing lounge conference room south private offices photo + video studios south lounge r e ta i l m o c ku p studio operations team zone 30
EXPERIENCE MAP LEVEL 7 LEVEL 8 GUESTS S TA F F S PA C E T Y P O L O G I E S C O L L A B O R AT I O N S O C I A L I Z AT I O N FOCUS R E J U V I N AT I O N RESOURCE 31
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