The Best of Drams at Whisky Live 2014: Collections

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The Best of Drams at Whisky Live 2014: Collections
PRESS RELEASE
                                                                          FOR IMMEDIATE RELEASE

                                    The Best of Drams at
                                Whisky Live 2014: Collections

[Singapore, August 2014] Southeast Asia’s largest whisky and spirit show is back in Singapore for the
fifth year.

Coined Whisky Live 2014: Collections, this year’s event is an extravaganza of the best of whiskies
and spirits, and celebrates not just the finest but also the rarest and most acclaimed brands with the
newly dedicated Collector Room.

With the prestigious event held at Singapore’s iconic Raffles Hotel, and boasting hundreds of
expressions of whisk(e)y over 40 brands, and 25 brands of spirit, Whisky Live 2014 is the largest in
Singapore yet.

Attendees will have the chance to sample a wide range of whiskies and spirits, including rare bottles
along with craft spirits. Masterclasses, led by experts of the industry, are also open to trade visitors
and the public to provide a more in-depth experience.

Some of the Singapore’s best dining and drinking scenes are also coming together to give the event
greater diversity and an even greater experience. The event will have the support of Burnt Ends, one
of Zagat’s 2014 “10 hottest restaurants in the world”. This restaurant will offer all visitors a creative
food pairing based on five whiskies and spirits. A cheese pairing by The Cheese Ark will also be
offered to visitors.

Another highlight will be a contest that gathers the very best of Singapore’s cocktail bars behind the
same counter. This friendly competition will see each of the following bars compete against the rest in
creating a special cocktail for the Whisky Live pop up cocktail bar: 28 Hong Kong Street, Anti:Dote,
Jigger and Pony, L’Aiglon and the Library.

“Whisky Live Singapore has been a sold-out event for the past four years. Singapore is a country with
one of the highest consumption of Scotch whisky, one of the most emblematic ones, and has great
influence in Southeast Asia; making it the perfect location to showcase the best of whisky and spirits
in this region,” shares Mr. Julien Nicolay, General Manager of La Maison du Whisky. La Maison du
Whisky is the organiser of Whisky Live 2010 to 2014. “Local and regional demand and appreciation of
whisky and spirit are on an unprecedented high. Whisky Live serves as a perfect platform to
experience a selection of the world’s best whiskies and spirits for novices, enthusiasts and experts.”

Mr Nicolay adds: “This year’s event features a lot more brands and offers varied exciting experiences,
making it a thrilling event for both whisky connoisseurs and beginners just wanting to have a great
time. Some of the most prestigious and highly celebrated whiskies from legendary distilleries as well
as recent releases from innovative new producers from all over the world will also be featured at the
event. With the introduction of The Collector Room, we are bringing the experience to a whole new
level.”
The Collector Room
Unique to this year’s show is a special treat and rare opportunity for whisky aficionados: The Collector
Room will be serving more than 40 bottles of the world’s rarest, oldest and most acclaimed whiskies
such as several Karuizawas dating back to 1968, Lagavulin 37 year-old, Port Ellen from 1977, the
classic Glendronach 1972, the latest release of Hanyu, The Joker and many more.

The Collector Room will have a very special host to share his passion on whiskies: Mr. Benjamin
Chen, the only Singaporean invited to become a member of The Malt Maniacs, a highly recognized
single malt community. He will share his passion over a dram or two with the lucky guests with access
to the Collector Room. Attendees will also be entitled two free drams of whisk(e)y from the Collector
Room, and more of these emblematic bottles can be tasted for an exceptional price. To name a few,
Karuizawa 1968, the Graal of Collectors, can be tasted for $135 a dram or $75 a half dram, instead of
a regular bar price of $200, or a Port Ellen Milroy's Single Cask 18-year-old from 1977 can be tasted
for $40 a dram or $22 a half dram instead of $80.

The room guarantees a comfortable and enjoyable environment for attendees made even better with
Whisky Live 2014 appointing Leica as the official photographer. The Collector Room will showcase a
dedicated photo exhibition on whisk(e)y, specially shot for the event. Attendees will also have a
professional “presidential portrait” taken and printed by Leica.

Details
Date:   25th October 2014
Time: 10:00 a.m. – 10.00 p.m.
Venue: Raffles Hotel, 1 Beach Rd, 189673

                                                                                  Early Bird Price
  No.                   Ticket Categories                     Regular Price          (before 15
                                                                                  September 2014)
   1    Standard Entry Pass                                       SGD80                SGD69
        Masterclass Pass
   2    *standard entry pass with attendance to one              SGD110                SGD89
        Masterclass
        Collector Pass
   3    *inclusive of access to Collector Room and 2 free        SGD120                SGD99
        Collector drams
        Collector VIP Pass
        *inclusive of attendance to one Masterclass,
   4                                                             SGD150                SGD129
        access to Collector Room and 2 free Collector
        drams

  No.                       Add-ons                                           Price

   1    Attendance to a Masterclass                              SGD35 for one, SGD60 for two

   2    Access to Collector Room                                SGD50 (inclusive of 2 free drams)
Tickets for Whisky Live Singapore 2014: Collections will be on sale from 18 August 2014 onwards.
The tickets are available at:

                                                 Fine Spirits by La Maison du Whisky
  SISTIC (http://www.sistic.com)
                                                 Address: 80 Mohamed Sultan Rd, Singapore
  Ticketing Hotline: +65 6348 5555
                                                 239013
  City Nomads www.citynomads.com
                                                 Tel: 6733 0059

                                             ### END ###

About Whisky Live
Whisky Live prides itself on bringing together the finest whiskies, great food and a range of education
and entertainment to make learning about whisky both fun and stimulating. This annual event offers
the unique opportunity to sample the greatest whiskies in the world and discover exciting spirits, whilst
mingling with the producers and distillers, all under one roof.

In addition to learning about the world of whisky, rare and sought-after whiskies are sampled at the
event while socialising with well-known individuals of the industry. Each event has its own local flavour
and provides the greatest insight into this greatest of spirits. With great food, masterclasses pop up
bars and much more, Whisky Live is a great day out and a memorable experience.

About La Maison du Whisky Singapore
La Maison du Whisky is a family owned company, founded in 1956 in Paris and is the French
specialist of rare Whiskies and niche spirits, importation and distribution. La Maison du Whisky
Singapore brings the same rare and collectible products to these shores, as well as the same
approach and passion that has made the mother company one of the most respected in the world
today. It operates to the public as a shop by day, and a cocktail and tasting bar from the evening, but
is also a key partner for most dining and drinking places in Singapore.

Press Release issued on behalf of La Maison du Whisky by Michelle Tan, Media Relations Executive,
Brand Incorporated Pte. Ltd.. For more information, email her at michelle@brand-incorporated.com or
call her at +65 6223 1866.
APPENDIX 1
Whiskies            Spirits
1792 (Sazerac)      L’Encantada     Armagnac
Aberlour            Bob's bitters   Bitter
Balvenie            Ferrand         Cognac
Benriach            Merlet          Cognac and Liqueur
Bruichladdich       Dodd's          Gin
Buffalo Trace       Hendricks       Gin
Catoctin Creek      Monkey 47       Gin
Compass box         Tanqueray       Gin
Cragganmore         Solerno         Liqueur
Dalwhinnie          Del Maguey      Mezcal
Dark Corner         Brugal          Rum
Defiant             Chalong Bay     Rum
Dry Fly             Dictador        Rum
Duncan Taylor       Diplomatico     Rum
Eagle Rare          Don Papa        Rum
Fireball            New Grove       Rum
Glendronach         Sailor Jerry    Rum
Glenfiddich         Santa Teresa    Rum
Glenkinchie         Zacapa          Rum
Glenlivet           Don Julio       Tequila
Gordon & MacPhail   Milagro         Tequila
Highland Park       Babicka         Vodka
Kavalan             Ketel One       Vodka
Kilchoman           Reyka           Vodka
Lagavulin
Longmorn
Lost Spirits
Mackmyra
Monkey Shoulder
Nikka
Oban
Octomore
Port Charlotte
Samaroli
Scapa
Sonoma
Strathisla
Talisker
Sample of Collector Bottles

         Name                                             Age    Vintage   ABV
Whisky   Balvenie                                         30yo             47.3
Whisky   Bowmore              Artist range                38yo    1974     51.8
Whisky   George T Stagg       Kentucky Straight Bourbon                    70.3
Whisky   Glen Grant           G&M Single Cask #2604       58yo    1953     47.9
Whisky   Glencraig            Artist range                35yo    1976     43.7
Whisky   Glendronach          LMdW Single Cask #713               1972     50.2
Whisky   Glendronach          Grandeur                    31yo             45.8
Whisky   Glendronach          1980s bottling              15yo             40
Whisky   Hanyu                Chibidaru Cask Finish               2000     58.2
Whisky   Karuizawa                                                1968     61
Whisky   Karuizawa                                                1972     63.3
Whisky   Karuizawa                                                1973     67.7
Whisky   Karuizawa                                                1981     56.6
Whisky   Lagavulin                                        37yo             51
Whisky   Longmorn             G&M Single Cask #1538               1964     50
Whisky   Longmorn             G&M Single Cask #1090               1972     45
Whisky   Mosstowie            Artist range                35yo    1973     54.3
Whisky   Port Ellen           Milroy's Single Cask        18yo    1977     43
Whisky   Strathisla           LMdW Single Cask                    1965     48
Whisky   Strathisla           1970s bottling              21yo             40
Whisky   Talisker                                                 1985     56.1
Whisky   Talisker                                         25yo             54.8
Rum      Caroni                                                   1992     55
Rum      Diamond                                                  1996     63.4
Rum      Enmore                                                   1995     61.2
Rum      Port Mourant                                             1997     65.7
Cognac   Merlet               Esprit de Guy                                60
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