FAIR@SQUARE 2019 10th YEAR CELEBRATIONS - Moral Fairground
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FAIR@SQUARE 2019 10th YEAR CELEBRATIONS EXHIBITOR PROPOSAL
About us
Moral Fairground is a business with purpose that creates spaces and events to champion ethical business practices and
raises of the benefits of conscious consumerism. At these events are where ideas are born, networks are built,
collaborations happen, and communities grow. The theme of all events in 2019 will focus on “collaboration for change”.
For last 10 years, Moral Fairground has engaged with • 10 years’ of Fair @ Square ethical lifestyle festivals to encourage
500+ social enterprises, program/community conscious consumerism
partners, councils, universities and sponsors in • 6 ethical enterprise conference to encourage collaboration and
Australia wide. We have successfully developed: expanding knowledge in the sector
• 6 ethical enterprise awards to recognize and celebrate the
achievement of established ethical enterprises
4000+ 2800+ Media • 5 early pitch competition to provide support for ethical startups
Channels • Over 60 networking events
1900+ 1100+
• 3 school program and conferences
Community partners networks • 10 Victorian Fairtrade festivals
1200+ 20+ (eg.City of Melbourne, MelbourneUni)
Fair@Square, as one of the biggest event
of Moral Fairground (MFG), has been part of the
City of Melbourne for the last 10 years. It is the
Australia’s biggest ethical lifestyle festival aiming
to build awareness, inspire and educate people
about the benefits of ethical lifestyle choices and to
showcase enterprises that are innovative and are
leading the way.
About Fair@Square
2019 Fair@Square Highlights l The 10th years anniversary celebration with past exhibitors and partners engaged. l An impressive series of 10 activation points and entertainments throughout the festival to engage with visitors l Over 50 expected socially-conscious brands/communities. l Diverse program featuring mother’s lifestyle, kid's activities, fashion shows, cooking demonstrations, informative talks, hands-on workshops, and fun family activities
Why Exhibit With Us?
Best location and Best timing
• located in the heart of the city, Federation Square,
attracting large crowds.
• Held during Melbourne International Comedy
Festival (27th March 21st April) which historically
attracts 800,000 visitors to the city every year.
• Held at the beginning of Easter month and one
month before Mother’s Day offering a perfect
shopping opportunity for visitors.
Why exhibit with us?
• Held in the first weekend of school holiday
bringing many families to the city
Biggest Ethical festival in Australia with 10 years history
Fair@Square continues to be Australia’s biggest ethical lifestyle festival bringing together the best in fair trade, social
awareness and sustainable living with a diverse program
Why exhibit with us?
60,000+ Expected Visitors
• Buying decision is driven 60% by the perception of the company and on 40% by
the perception of the product
• 80% visitors were Gen Y between ages of 18-40, studies reveal that 83% of Gen Y
50,000- 35,000 60,000-
would trust a company more if it was socially and environmentally responsible
78,000 80,000
• Spending on more sustainable products and services has doubled in four years
2-days-festival 1-day-festival 2019 Expected and 70% of visitors at Fair@ Square made purchases at the event and want to find
Visitors in the Past visitors in 2018 visitors in 2 days out more about businesses and organisations in this space.
Demonstrate your brand/product value directly to the public in
creative ways
• Engage thousands of targeted potential customers with your product/service
directly.
• Personalise your space to improve your customer experiences and draw more
people to your stall.
• 10 linking activation points to ensure a constant flow of visitors throughout the event.
What’s the big idea in 10 Year Anniversary th
• The journey of Fair@Square is designed around the 10 activation points
BIG scattered around Federation Square in between exhibitors.
IDEA • Visitors will be encouraged to collect stamps at each activation points to go into a
draw to win prizes.
Attract Visitors To
Your Tent Directly!
4
Exhibitors
8
3 9
1 5
Wrapping
2
Station
6 7
10 Since this is the first weekend of school holiday and a month before Mother’s
Activation Day, all the themes will be activities that families can enjoy. All the sites are
Points related to sustainability, ethics, human rights and other ethical topics.
Examples of the 10 activation points:
• Mothers’ Corner
• Fashion Tent
• Kids’ Corner
• The good Kitchen (cooking demonstration):
• Fairtrade
• Easter Activities
• Music Stations
• Other Activities……
• The final stop of the journey is the “free sustainable wrapping station” where visitor get the
final stamp, the free wrapping and go into a draw to win prizes.How we promote it?
Media Coverage
Monthly Newsletter 2800+ Followers
4000+
Community partners 1900+ Followers
20+ networks
(eg.City of Melbourne, The University of
Melbourne)
1200+ Followers
Official Website
5400+ Monthly Visitors 1100+ Followers
For 2018 1-day-festival,
• We achieved a potential reach of 4 million people nationally together with 70 pieces of
coverage in editorial
• Print distribution included 250 A2 Posters, 5,000 Postcards, 10,000 Program Guides
This year, we will be expanding on all aspects of Direct Mail, Advertising, Web
Marketing, Radio, Social Media & Publicity, covered by our professional PR agenciesEngaging the exhibitors: A series of stories will be created in
collaboration with some of the exhibitors to share their 10-years-
journey of contribution to society and environment and their vision
for the future.
#befair10
Social Media Storytelling Campaign
* #Befair10 is a targeted social media campaign designed to create buzz
and excitement about people’s conscious consumerism journey.
Engaging the public: We will do a 30 second trailer video
through all media platforms to encourage people to use #befair10
to share their stories about “fair”. The content will relate to their
personal experiences or opinions.Exhibitor Package
Marquee Stall Package $1300 (+GST) Shared Stall Package $700 +GST
Marquee Solo Stall with a 3mx3m marquee for 2 days Shared Space of 2mx3m in a large marquee with other
package exhibitors for 2 days
ü Including 1 table and chairs, basic security, cleaning and tent ü Including 1 table and chairs, basic security, cleaning and tent
setting up setting up
ü Design your own personalised activities ü Design your own personalised activities in your space
ü 3-5 professional photos for each stall & access to all the ü 3-5 professional photos for shared stall & access to all the event
event photos after event photos after event
Promo- ü 1 social media post under #befair10 campaign to introduce ü 1 social media post under #befair10 campaign to introduce your
tional your idea idea
package ü Website promotion: 30-40words business description under ü Website presenting: 30-40words business description under
program exhibitor session program exhibitor session
ü 1 Monthly Newsletter: 30-40words introduction
ü 1 personalized social media tile that could be used to
exhibitors own channels
ü 1 storytelling blog post on website “Ethical Living Blog”
Post ü An event evaluation report ü An event evaluation report
event ü Post event business promotion though newsletter ü Post event business promotion through newsletter
If you ü 30% discount for the full stall: $910
are MFG ü Website promotion: Information and special offer / Membership discount not available for this package
(+GST)
member presenting under member sessionBE AN EXHIBITOR
BOOK NOW!Be a MFG Member
ü Certificate of membership for display and
Moral Fairground membership logo for use on
your website and any other digital media
ü Opportunity to be included in
promotional/sponsorship materials (e.g. gift
bags and giveaways at Moral Fairground
hosted events)
Annual ü Listing of your business profile (logo, web link,
Member 200 word summary supplied by member) on
-ship Member’s portal for a 12 months period
Fee
ü Opportunity to offer special rates/discount to the
$139 APPLY NOW MFG database (newsletter, social media, website
etc.)What our exhibitors say?
“I am really excited to sign our organization for the festival. We had great experience. Fair@Square in 2018
There are so many visitors, such engaged audiences. We had countless
conversations with people who were there because they really care about their
footprint, make positive changes in their life, and help the world around them.”
- Miranda Animal Justic Party
“You couldn’t find any better location because it is right there in the heart of
Melbourne. Every time I visit Melbourne, somehow, even I don’t mean to, I end up
walking through Federation Square.”
- Paul from Fair Food Forager
“I will recommend if you are in a ethical enterprise space, you are wanting to do
BE AN EXHIBITOR
good and making money at the same time, this is the good place to find
communities or people that will support you.” BOOK NOW!
- Heather from For DignityLook forward to seeing you this year!
ENQUIRIES CONTACT:
Festival Coordinator: Kaarina Cao
Email: kaarina@moralfairground.com.au
Mobile: +61 (0) 416131022
Website: https://moralfairground.com.au/
Address:
Moral Fairground Pty Ltd,
Unit 9/1 Heller Street
Brunswick, Victoria 3056 AustraliaYou can also read
