BRUSSELS EXPO 21 25 october 2021 - Brussels Travel Festival
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21 > 25 october 2021 BRUSSELS EXPO
The last few months have changed our way of life but also the way
we travel with as result : the desire to have fun by living life to the
fullest! To travel is to discover, exchange, explore, share and
understand the richness and beauty of our world.
The Brussels Travel Festival is definitely in line with this and invites
you from October 21 to 25, 2021 to discuss the next travel plans of
our visitors who only ask for one thing: to make them happen!
A real ode to travel in a light and fun atmosphere !
Join us now and create new opportunities by realizing the future
plans of our travellers eager to interact with you !
THEMES & ZONES
The Brussels Travel Festival will take place in Hall 8 of Brussels Expo and includes various areas and
themes. Each area and theme will have its own signage and staging to attract the visitor to the DNA of
your destination or product. Activities, games and contests will be offered so that visitors can
immediately feel the atmosphere and friendliness of their next vacation.
SKI CORNER FESTIVAL CORNER
Let’s experience the mountain differently! Whether it’s for the 1st or Yes, participating in a festival is going on vacation! Music, leisure,
10th time, a ski holiday has this indefinable charm and its followers are parties and discovering the region where you are, festivals represent
numerous. Join this unique area and present your special offers for the perfect short break for young and old…. Join us quickly and
winter 2021-2022. present your festival!
ECO & SLOW CRUISES & WATER
TRAVEL TOURISM
An open mind is offered to each traveller… a complete break with your The Caribbean, the Mediterranean, the fjords…. taking a cruise is on
usual way of life… favouring the local, quality and not quantity. Back to the wish list of many of us! Make our dreams come true and be
basics, slow travel is trendy ! present in this area where everything is 'bathed'.
CHRISTMAS SHOPPING EUROPE
The end of the year atmosphere leaves no one indifferent! What could By car, train, plane… with family, couple, friends… city trips, rental,
be nicer than walking from chalet to chalet and sniffing the good roundtrip or beach stay, our beautiful Europe remains popular. A must-
smell of hot wine or tartiflette! see area .... don't miss this event!
STAYCATION YOUTH CORNER
Discover or rediscover your close environment… ..it is so rich. Language stays, backpackers, solo travel, camping, looking for a
Tourist destinations, sports or even recreational activities ... .. for travel mate, bloggers, ... so many possibilities to present yourself to
one or more days, an accessible tourism with a great demand, it's our future frequent travellers. Your products concern them? Be
up to you! present!
OUT OF EUROPE BUS VILLAGE
These last months have created in many of us an enormous desire for Coach travel… .a formula that has proven itself for a long time but
freedom…. To explore the World now! Join this area in the colours of which also evolves with the times by offering the latest technologies
Asia, Africa, Latin America, the Caribbean and Oceania .... from beach on board… .enjoy the trip… a day trip, circuit or long stay… .a sure
holidays to guided tours .... carry out the projects of our visitors thirsty value always appreciated by the general public. Join us and present
for escape. your products!
BELGIAN TOURISM
2020 is a special year for the tourism world due to the corona virus. That is
why, in addition to the figures for 2020, we also provide the figures for 2019.
WHO IS THE BELGIAN TRAVELLER AND HOW
DOES HE ORGANIZE HIS HOLIDAYS?
NUMBERS 2019 • NUMBERS 2020
•
82% travel abroad
• The tourism sector has suffered a loss of -59%
in Belgium due to the sanitary crisis.
18% travel in Belgium
• The loss all over the world is -70%.
87% travel in Europe
•
13% choose a long haul destination
• PREFERRED
DESTINATIONS
1. France
2. Belgium
4.Netherlands
5. Italy
PREFERRED TRANSPORT
1.Airplane 4.Train
• OF BELGIANS 3. Spain
•
5.Boat
OF BELGIANS
2.Car
PREFERRED 1. Car 4.Bus
6.Bike
3.Bus
TRANSPORT OF 2. Airplane 5.Boat
PREFERRED 1. Hotel TYPE OF STAY • BELGIANS 3. Train 6.Bike
ACCOMMODATION 2. Rental
OF BELGIANS
47% short stay
• PREFERRED STAY
1. Hotel
•
26% long stay
3. Camping 2. Rental
OF BELGIANS
3. B&B
NUMBER OF TRIPS PER YEAR
• Given the sanitary crisis, many numbers do not
+/- 4 including
min. 2 weeks in the summer • apply to 2020. Many have had to cancel trips
•
or have waited to make a reservation until
PREFERRED PERIOD FOR travel was possible again.
MAKING RESERVATIONS
from October until February •
•
TARGETED
VISITORS:
ANYONE YOUNG
AT HEART
25.000 EXPECTED
VISITORS
MEDIAPLAN
VALUE MEDIA : € 135.000
EXPECTED RETURN VALUE OF PRESS IN 2021 : € 250.000
WEB CAMPAIGN
Boosted social media campaigns:
Facebook, Instagram, Pinterest, ...
SEO & SEA campaigns
Bannering on specialized travel
websites
Direct e-mailings via the
databases of our partners to
travellers between 20 and 45 y/o
CAMPAIGN
B2C MAGAZINES
Libelle, Gael, Flair, Trends, Le vif,
Marie-Claire
CAMPAGNE
DAILY PRESS
Het Nieuwsblad, De Standaard, Het
Laatste Nieuws, Le Soir, La Libre
ENJOY THE NETWORKS OF OUR
NEIGHBOURS:
The Brussels Travel Festival will take place simultaneously with the
fairs The Brussels Boat Show and Mobicar.
A total media value of € 1,000,000!
Watersports, -recreation and
-tourism event in
collaboration with Nautibel
15.000 visitors
Caravan & motorhome expo
organised by the BCCMA
(Belgian Caravan-Camping and
Motorhome Association)
25.000 visitors
WANT TO PARTICIPATE?
CONTACT:
BELINDA SERKEYN
Account Manager
b.serkeyn@fisa.be
+32 (0)2 663 14 25
ANNEMIE GESQUIERE
Exhibition Manager
a.gesquiere@fisa.be
+32 (0)2 663 14 29
www.brusselstravelfestival.be
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