SATURDAY, FEBRUARY 23, 2019 - WEST BANK OF THE FLATS CLEVELAND 20,000+ ATTENDEES - Brite Winter
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PRESENTED BY
–
SATURDAY, FEBRUARY 23, 2019
WEST BANK OF THE FLATS • CLEVELAND • 20,000+ ATTENDEES
BRITE WINTER WAS STARTED AS AN IDEA: that Clevelanders don’t want to hibernate through countless brutal winters. Fast forward nine
years and now that idea has grown into the region’s top music and arts festival. Brite is once again headed back to the Flats in 2019 to
bring together the region’s best sights, sounds and smells for our biggest winter celebration yet.
“Brite Winter has become something of a wintry
institution in this town. We’re a gritty, freezing temp-
bred city, so a music and arts festival in the middle of
winter — OUTDOORS, no less — is just as sensible as
anything. Plus, the music and arts offerings are top-
notch and getting better each year.”
ERIC SANDY, SCENE MAGAZINE
I PARTNERSHIP OPPORTUNITIES
PRESENTED BY
BRITEʼS MISSION IS FOR ATTENDEES TO EXPLORE AND DISCOVER. Bringing together local, regional and national acts of pop, indie, folk, hip-hop,
rock, funk and beyond, there is something for every taste — all encompassing a unique and quirky community that makes Brite happen.
76%
of festival goers discovered a new
band because of Brite Winter! 44 musical
performances 3 outdoor
stages 4 indoor
stages
“That’s why we love Brite Winter, which brings us a
bounty of great bands while we wear our parkas and
scarves and huddle around fire pits... Brite 2016 was
larger and more badass than ever, with thousands in
attendance. It’s one reason not to dread the arrival of
winter on the North Shore.”
BRITE GOER
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BRITE ART IS CREATED BY THE COMMUNITY AND FOR THE COMMUNITY to make winter beautiful. Art at the event provokes thought-fueled
conversations & creates uniquely Brite experiences. From large physical structures and local artisans to ice sculptures and fire shows,
Brite is a showcase for the creative community.
67%
of festival goers discovered a new visual
artist or gallery because of Brite Winter! “...the art, music and culture fest has become one of
Cleveland’s biggest annual events...”
LAURA DEMARCO, PLAIN DEALER
I PARTNERSHIP OPPORTUNITIES
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FESTIVALGOERS IN 2018 EXPERIENCED: the fire & ice tower (pictured), ice-carving demonstrations, fire pits with s’mores, infrared
heat mapping projected larger than life onto a building, dance parties in the art tents, ping-pong, food trucks, cornhole, ice
bowling, a pop-up marching band, and buskers— all in addition to the beautiful winter
art and a diverse music lineup from Cleveland and around the country.
“It was so well organized. I was amazed by how much
time and thoughtfulness went into making sure there
was something for every age group to experience.”
BRITE GOER
I PARTNERSHIP OPPORTUNITIES
PRESENTED BY
5
POST EVENT SURVEYS CONFIRMED BRITE HAS THE BEST CROWDS! A typical February evening on the West Bank of the Flats is pretty quiet. Not
so during Brite Winter. The festival brought people of all ages, incomes, and backgrounds together, allowing them to discover new music
and art and enjoy their community. The information below was collected through an anonymous survey after the 2018 festival which
welcomed 12,500+ unique visitors.
TOTAL HOUSEHOLD COMBINED INCOME? FACEBOOK TV: WKYC, WEWS, WJW, WOIO, TV20
1% – Under $15k • 21,676 post engagements
RADIO: WMJI, WDOK, WCSB, WRUW, oWow
6% – $15k–24k • 454 new page likes
PRINT/ONLINE: Cleveland Scene Magazine,
26% – $25k–49k
TWITTER Cleveland Magazine, thisiscleveland.com,
24% – $50k–74k
• 121K impressions The Case Western Reserve Observer, Fresh
17% – $75k–99k
• New followers: 115 Water Cleveland, BF Falcon Media - Bowling
25% – $100k–199k Green, Food and Fun NEO, Crain’s Cleveland,
(Current: 3,624)
1% – Over $200k Zender Agenda, Cleveland Jewish News,
• Profile Visits: 8,046
The Rust Belt Chronicles, Cleveland.com,
• 332 Mentions
HOW MUCH DID YOU SPEND? Travelpulse.com, Cleveland19.com
• 240 Retweets
4% – $0
2018 MEDIA PARTNERS: CAN Journal, Fresh
9% – $1-10 INSTAGRAM Water Cleveland, Ohio Irish American News,
18% – $11-20 • 2,422 Followers Scene Magazine, oWow Radio, WRUW,
44% – $21-50 • 3,264 Engagements WJCU, 87.7 La Mega, Ohio City Incorporated,
17% – $51-100 • 65,332 Impressions Tremont West Development Corporation,
Flats Forward, Edible Cleveland, Cleveland
8% – Over $100
SNAPCHAT Magazine, Yelp!
HOW OLD ARE YOU? • 1.9K uses of GeoFilter
1% – Under 18 20% – 35-44 1% – 65-74 • 94K views of GeoFilter
13% – 18-24 16% – 45-54 (meaning received in their
Snap Story)
43% – 25-34 6% – 55-64
I PARTNERSHIP OPPORTUNITIES
PRESENTED BY
ALIGN YOUR BRAND WITH THE MIDWESTʼS TOP WINTERTIME EVENTS! Below are examples of the available sponsorships for 2019. Brite Winter
welcomes collaboration to customize partnership assets to maximize partner benefits of all Brite has to offer.
$15K+ $10K+ $5K+ $2.5K+
Outdoor Stage Indoor Stages Art Tents Ice Carvings
Giant Tent Stage Beach Party Experience Interactive Family Village Fire Pits
Custom Assets VIP Lounge Shuttle Service
Fire + Ice Tower Warm Beverage
PREVIOUS SPONSORS: Chipotle • Classic MINI Cooper • US Bank • Goose Island Beer Company • GE Lighting • CoverMyMeds
Cleveland Clothing Company • Fireball Whiskey • Red Bull • Greater Cleveland Aquarium • Great Lakes Brewing Company
Medical Mutual • Tito’s Handmade Vodka • Cleveland State University • 87.7 Cleveland’s Sound • Platform Beer Co.
DayGlo • Ports Petroleum • RTA • Aloft
I PARTNERSHIP OPPORTUNITIES
PRESENTED BY
BRIAN HORSBURGH
Executive Director
brianh@britewinter.com
216.513.2738
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