Bacardi underlines vital role of China market with Teeling Vintage Reserve launch

Bacardi underlines vital role of China market with
Teeling Vintage Reserve launch

Targeting tastemakers in China: Whiskey enthusiasts at CDF Mova Mall in Hainan, where the new Teeling collection is
prominently displayed

CHINA (HAINAN). Bacardi Global Travel Retail (GTR) has launched the Teeling Whiskey – The Vintage
Reserve Collection exclusively with China Duty Free Group (CDFG) in Hainan as the drinks group deepens its
commitment to the vital China market.

Bacardi GTR has been investing heavily in its ambition to build a strong following among whisky explorers and
enthusiasts in China, led by its presence and investment in the Hainan offshore duty free market.

A new trio from Teeling: The Vintage Reserve Collection; from left, the 38 Year Old, 32 Year Old and 19 Year Old
expressions

The Teeling Vintage Reserve Collection launch is supported by a two-month high-profile promotion, running to
the end of February 2022, at CDF Haikou Duty Free Shop in downtown Haikou.

A series of hand-selected casks chosen by the Teeling family for their distinctive characteristics, Teeling
Whiskey – The Vintage Reserve Collection comprises three aged expressions offering whiskey enthusiasts some
rare and fine Irish single malt whiskeys. These include a 38 Year Old Single Malt Very Rare Cask, a 32 Year
Old Single Malt Rum Cask and a 2001 Vintage Reserve Single Cask (full details below).

Up in lights: A Teeling permanent gondola at Sanya International Duty Free Shopping Complex

Bacardi Global Travel Retail Managing Director Vinay Golikeri said the launch is a significant one for the
brand and the company. “Irish whiskey is still a new and evolving category in China and it’s a very exciting one
that is fast gaining a following amongst contemporary whiskey drinkers, especially in first-tier cities.

“Teeling appeals to the new generation because it is new and different with an accessible style and taste that
suits the Chinese palate, underpinned by its award-winning credentials. China has the potential to quickly
become one of the largest markets for Irish whiskey and this partnership with China Duty Free Group in Hainan
is a powerful launch-pad for Teeling Whiskey – The Vintage Reserve Collection.”

Bacardi has been investing in its China growth with a blend of in-store installations, personal services and digital engage

Jack Teeling, Founder of Teeling Whiskey Company, added: “We are extremely proud to release some of the
oldest ever bottlings of Irish single malt with our Vintage Reserve Collection. The opportunity with China Duty
Free Group in Hainan is the perfect potential to build on our success to date in China, extending our footprint to
reach the new wave of whiskey drinkers. Teeling can match and beat any whiskey from around the world as our
track record in award wins has shown, and we are excited to take the lead in shaping the bright future we see for
the Irish whiskey category in China.”

CDFG President Charles Chen said: “There is a growing interest in premium, aged Irish whiskey amongst our
shoppers from across China and we are honoured to be the first travel retailer to list Teeling Whiskey – The
Vintage Reserve Collection. China Duty Free Group is continually enhancing our range to excite and delight our
customers and we are very pleased to expand the award-winning range of Teeling in our stores.”

This article first appeared as the cover story in The Moodie Davitt February eZine; click to open

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Teeling Whiskey –The Vintage Reserve Collection
The Teeling Whiskey 38 Year Old Single Malt Very Rare Cask is a limited edition of only 200 numbered
bottles, 35 of which are available through CDFG in Hainan. Matured exclusively in rum barrels, the taste profile
of this fine whiskey features earthy, tropical notes, white grapes and caramel. A citrus mouthfeel with fruit
flavours including ripe citrus, sultanas and raisins and a spicy, dried herb finish. Bottled at 41.3% with Teeling’s
signature no-chill filtration. A 70cl bottle is priced US$14,000.

Winner of the Master award in The Irish Whiskey Masters 2021 (run by The Spirits Business), The Teeling
Whiskey 32 Year Old Single Malt Rum Cask was distilled in 1988 and matured in ex-rum casks for 32 years.
Limited to 750 bottles, the 46% expression has a nose of roasted almonds and green apple with vanilla cream
soda and cardamom spice on the palette giving way to a long complex finish. No-chill filtration. A 70cl bottle is
priced US$4,000.

Completing the trio, The Teeling Whiskey 2001 Vintage Reserve Single Cask is exclusive to CDFG with
only 300 bottles created. Aged for 19 years in an ex-Madeira cask, the taste profile features silky richness
accompanied by toffee apple, dried fruits and rosewater notes with cinnamon and clove spice on the tongue. No-
chill filtration. A 70cl bottle is priced US$650.

*More on this story, and on how Bacardi GTR is investing in its Scotch portfolio in China, led by Dewar’s,
appears at this eZine link.

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