ATR World - ATR International AG

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ATR World - ATR International AG
04    INDUSTRY

                      ATR World
                                                                                   Delicate semiconductor supply
                                                                                   chain facing global disruption

                                                                            06    NEW MOBILITY
                                                                                   How will car service stations
                      Information | Facts | Figures                                reinvent for a changing industry?

                                                                             11   INSIDE ATR
ISSUE 2 – JULY 2021

                                                                                   KGK celebrates its 75th
                      Leading Malaysian aftermarket                                anniversary

                      spare parts wholesaler joins ATR
                      Established in 1996 as a small shop, Rimbunan Kuasa
                      Sdn Bhd has grown to become a regional leader
ATR World - ATR International AG
   02   EDITORIAL                                                                                               ATR World   JULY 2021                                                                                                               CONTENT    03

         Dear readers                                                                                                                                                                                                                    16

                                                                                                                                                                                                                                 04

                                 H
                                          ello and welcome to this the second edition of ATR World in 2021. In
                                          this issue we are pleased to welcome our newest member from the                                                                                 22
                                          Asia Pacific region, Rimbunan Kuasa Sdn Bhd. The Malaysian based
                                   Rimbunan Kuasa Sdn Bhd joins ATR with effect from 1 July 2021, further
                                   expanding the ATR presence in the Asia Pacific Region and is a direct
                                   result of the establishment of our APAC office in Singapore in 2020.
                                                                                                                                                        06
                                   Founded in 1996, Rimbunan Kuasa Sdn Bhd is today a leading automotive
                 aftermarket distributor in Malaysia supplying automotive spare parts to over 4,000 indi­
                 vidual customers and workshops, focusing primarily on European automotive brands.                                                                               39                                                                     27
                 We are excited to welcome them into the ATR family and look forward to a fruitful collabo­
                 ration in the future. Please refer to pages 8 and 9 for further information.

                 From the new to the older, I would like to draw your attention to one of our long-standing
                                                                                                                                  INDUSTRY                                                     23	
                                                                                                                                                                                                  Denso: Previous winners reveal why you should enter the
                                                                                                                                                                                                    2021 ‘League of True Mechanics’
                 shareholders, KGK in Sweden who is celebrating their 75th anniversary this year in 2021.                    04	
                                                                                                                                Semiconductors: a contentious supply chain shortage
                                                                                                                                  and the ripple effect on the automotive industry             24   Exide workshop app: Test and sell batteries in 5 minutes
                 Read more about the KGK journey on page 11.
                                                                                                                                                                                               25   GKN AUTOMOTIVE: Put your trust in the original

                 The shareholders of ATR International AG traditionally meet once a year to hold the Annual                       NEW MOBILITY                                                 26    ELLA brings latest 77GHz radar technology for passen-
                                                                                                                                                                                                    H
                                                                                                                                                                                                    ger cars into series production
                 General Meeting at which the Annual Financial Statements are reviewed, new shareholders                     06	
                                                                                                                                Threat or opportunity? How car service stations can
                 are introduced, and market trends and strategies are discussed. Unfortunately, due to
                                                                                                                                  master the radical transformation                            27	
                                                                                                                                                                                                  KYB: In conversation with Swedish Rallycross driver,
                                                                                                                                                                                                    Mats Öhman
                 COVID and the related restrictions imposed on travel throughout the world the meeting had
                 to again be held without physical presence of all shareholders and took place recently on                        DIGITISATION                                                 28	MAHLE: Your best choice

                 13 July. A summary of the event can be found on page 10.                                                    07	
                                                                                                                                Repdate – The future-oriented online booking system            29 MANN-FILTER: Scoring a technical knockout
                                                                                                                                  for independent workshops                                    30 Magneti Marelli: Oiltek motor oil
                 In the Industry section you can find an article about semiconductor shortages. We conclude                                                                                    31 Metelli Group: Timing belt kit with water pump
                 this issue with the subject of commuter habits in post pandemic times.                                           INSIDE ATR                                                   32 NGK SPARK PLUG: The aftermarket is changing
                                                                                                                             08    imbunan Kuasa Sdn Bhd: Leading automotive spare
                                                                                                                                  R                                                            33	
                                                                                                                                                                                                  Stay cool with Nissens in the busy AC season
                 Finally, we would like to draw your attention to several virtual networking and collaboration                    parts wholesaler in Malaysia joins the ATR family
                                                                                                                                                                                               34	
                                                                                                                                                                                                  How it’s made – NRF aftermarket compressors
                 opportunities that are being scheduled in the various regions. With the postponement of                     10	
                                                                                                                                A successful online reunion for the 31st Annual General
                                                                                                                                  Meeting                                                      35	NTN-SNR readies new generation wheel bearing with
                 Automechanika these virtual events may assist with maintaining a close contact with your
                                                                                                                                                                                                    compact CV joint
                 key partner suppliers. Read more about these events on page 10.                                             11 KGK turns 75 this year
                                                                                                                             12	
                                                                                                                                Martaş Automotive joins Ford’s authorized spare parts
                                                                                                                                                                                               36 OSRAM: Your 1st choice in a changing automotive world
                                                                                                                                  dealer distribution network                                  37	
                                                                                                                                                                                                  Saleri sees global growth with production sites and OE
                                                                                                                             14    ew CARZONE: Tmall AutoCare: Building the ‘Future
                                                                                                                                  N                                                                 supplies
                                                                                                                                  Workshop’ of world                                           38   Schaeffler: Sustainability in the aftermarket
                                                                                                                             16	
                                                                                                                                LKQ Europe is driving its sustainability commitment            39    aleo’s innovative iBSG 48V solution to reduce CO2
                                                                                                                                                                                                    V
                                                                                                                                  forward                                                           emissions is now available on the aftermarket
                                                                                                                             18	
                                                                                                                                DPK: A collaborative and transformative training plat-         40   ZF: Resource-saving and inexpensive repair option for
                                                                                                                                  form for the sector                                                the Electric Park Brake
                 Warren Espinoza
                 CEO, ATR International AG
                                                                                                                                  SUPPLIERS                                                         TRENDS
                                                                                                                             20	
                                                                                                                                Clarios sets standards for greater sustainability              41   Commuter habits in a post-pandemic world
                                                                                                                             21	
                                                                                                                                Continental: getting there first
                                                                                                                             22	
                                                                                                                                Delphi Technologies: Six seconds … now that’s fast                  IMPRINT
ATR World - ATR International AG
   04   INDUSTRY                                                                                                                                                                           ATR World        JULY 2021                                                                                                                                                                      INDUSTRY          05

                                                                                                                                                                                                             bags and doors.9 It is a multi-layered issue                      such challenges could bring opportunities                                     KEY FACTS
                                                                                                                                                                                                             but, with the automotive industry heavily                         to those willing to invest and think
                                                                                                                                                                                                             reliant on externally-produced semicon-                           differently.                                                                  The COVID-19 pandemic has
                                                                                                                                                                                                             ductors for their innovative development,                             To combat such challenges in the future,                                  exposed a fragmented
                                                                                                                                                                                                             it is essential that the supply chain works.                      automotive OEMs may want to explore a                                         semiconductor supply chain.
                                                                                                                                                                                                             As of now, there is no over-night fix for a                       more diversified, independent approach                                        The time is now for the
                                                                                                                                                                                                             system that has reached its limit, leaving                        for semiconductor manufacturing capabil-                                      automotive industry to take
                                                                                                                                                                                                             the automotive industry in an incredibly                          ities to avoid placing such heavy reliance                                    control.
                                                                                                                                                                                                             precarious situation.                                             on global, yet regionally-dependent, sup-
                                                                                                                                                                                                                                                                               ply chains.
                                                                                                                                                                                                             What does this mean for
                                                                                                                                                                                                             automotive suppliers?
                                                                                                                                                                                                             As the COVID-19 pandemic progressed
                                                                                                                                                                                                             through 2020, automakers fortunately
                                                                                                                                                                                                             saw sales volumes that didn’t decline
                                                                                                                                                                                                              nearly as much as people feared, rebound-
                                                                                                                                                                                                             ing close to pre-pandemic levels as deal-
                                                                                                                                                                                                             erships were able to open up under specif-
                                                                                                                                                                                                             ic parameters. However, as automakers
                                                                                                                                                                                                              began to accrue orders again, it was clear

         Semiconductors: a contentious supply                                                                                                                                                                that procuring vital technological compo-
                                                                                                                                                                                                              nents (i.e. semiconductors) was going to
                                                                                                                                                                                                              present serious challenges.10 Many of the

         chain shortage and the ripple effect on                                                                                                                                                             biggest automotive parts suppliers are
                                                                                                                                                                                                              closely monitoring the situation and have

         the automotive industry
                                                                                                                                                                                                             even set up task forces to monitor and
                                                                                                                                                                                                             minimise impact, providing customers
                                                                                                                                                                                                              with regular updates on production and
                                                                                                                                                                                                             delivery schedules.11 Additionally, suppli-
         The COVID-19 pandemic, geopolitical tensions, and a raw material short-                                                                                                                             ers including Continental, for example,­
                                                                                                                                                                                                             are looking at alternative sourcing and
         age, among other things, have resulted in a global semiconductor supply                                                                                                                             ­production options to maintain a certain­
         chain shortage causing automotive OEMs to take drastic measures.                                                                                                                                    level of semiconductor output from
                                                                                                                                                                                                              manufacturers.12

                                                                                                                                                                                                             The way forward may look

         R
                ecent automotive innovation has                               A combination of factors has resulted in                       and Toyota are all reviewing production                         different
                largely been possible thanks, in                           the worldwide shortages. Fluctuations in                          targets.5 General Motors extended factory                       It is clear that car buyers are interested in
                part, to the rise of semiconductors.                       automotive industry purchasing power of                           shutdowns into March, while Ford said                           the latest connectivity features, though
         In fact, semiconductors have enabled                              semiconductors in 2020 (as a result of                            production in Q1 of 2021 would fall by 10-                      particularly important in certain countries
         many recent innovations in automotive                             COVID-19) and high demand from other                              20% from their original plan.6 Global man-                      over others. 62% of Chinese buyers have
         technology to take shape, including vi-                           industries have, in part, led to capacity                         ufacturers were said to produce 672,000                         stated they are willing to shift to a brand-
         sion-based, enhanced graphics process-                            constraints at semiconductor manufac-                             fewer light vehicles in Q1,7 and Germany’s                      new vehicle in order to obtain the latest
         ing units (GPUs) in addition to application                       turers.3 Additionally, the shortage of raw                        Daimler and Volkswagen have put thou-                           features, while 37% of American and­
         processors, sensors, and DRAM and                                 material (silicon) and geopolitical tensions                      sands of employees on short-time work as                        25% of German buyers had the same
         NAND flash.1 Many semiconductor com-                              between China and the United States                               a direct result of the bottlenecks.8                            mentality.13
         panies have pursued automotive oppor-                             could put European manufacturers in dan-                             And while automotive companies make                              There is no doubt that innovation is vi-
         tunities, forming partnerships throughout                         ger of being reliant on Asian production.4                        up a fraction of worldwide semiconductor                        tal to the automotive industry as a whole;
         the value chain, as demand for automo-                            So, what does this mean for an industry                           sales – just 3% of Taiwan Semiconductor                         this, inherently, adds pressure to an al-
         tive semiconductors has continuously in-                          that is already faced with challenges to                          Manufacturing Company’s Q4 2020 reve-                           ready-complex and competitive industry.
         creased.2 However, the automotive indus-                          recuperate COVID-related losses?                                  nue, for example – the shortage has result-                     Meeting customer needs while remaining
         try has now been hit with semiconductor                                                                                             ed in a diminishing supply of microcontrol-                     ambitious is always top of mind. With the
         supply chain shortages, causing some                             The current situation                                              ler units (MCUs) that are used in electronic                    multi-layered issues at play, the automo-
         OEMs to shut down production lines and                           All major OEMs are affected by the short-                          control units (ECUs) throughout vehicles,                       tive industry has rarely experienced so
         cut targets.                                                     age. Japanese carmakers Honda, Nissan,                             from the engine and transmission to air-                        many disruptions simultaneously, 14 but

         1
           Mobility trends: What’s ahead for automotive semiconductors. McKinsey & Company. Stefan Burghardt, Seunghyuk Choi, and Florian Weig. April 2017. 2 Ibid. 3 Semiconductor shortage will hit auto   9
                                                                                                                                                                                                               Why the automotive supply chain is in a semiconductor jam. Matt Leonard. Supply Chain Dive. 23 February 2021. 10Ibid. 11Semiconductor shortage will hit auto industry well into 2021. Marcus
         industry well into 2021. Marcus Williams. 19 January 2021. 4 Semiconductor supply bottlenecks: The power of microchips. Deutschlandfunk. Silke Hahne. 22 February 2021. 5 Semiconductor shortage    Williams. 19 January 2021. 12Ibid. 13Mobility trends: What’s ahead for automotive semiconductors. McKinsey & Company. Stefan Burghardt, Seunghyuk Choi, and Florian Weig. April 2017. 14Ibid.
         will hit auto industry well into 2021. Marcus Williams. 19 January 2021. 6 Why the automotive supply chain is in a semiconductor jam. Matt Leonard. Supply Chain Dive. 23 February 2021. 7 Ibid.
         8
           Lack of semiconductors: short-time working for thousands of Daimler employees. 21 April 2021. Automobilwoche.de.
ATR World - ATR International AG
   06   NEW MOBILITY                                                                                                                   ATR World     JULY 2021                                                                                                            DIGITISATION          07

          Threat or opportunity?

         How car service stations can
                                                                                                                                                                                                                                                              powered by

         master the radical transformation
         Trends and technologies will permanently change both the automotive
         industry as well as customers and their expectations. Car service stations
         will have to reinvent themselves.

                                                        tion, electrification will make vehicles less   sistance functions offer immediate help
                                                        susceptible to maintenance and repair           with questions and problems. By way of
                                                        than they are today.                            augmented reality applications, work-
                                                           The industry faces the threat of lower       shop employees support a growing num-
                                                        sales, garage closures, and a massive           ber of DIY customers regarding updates,
                                                        drop in employment. At the same time,           the replacement of components or
                                                        the new technologies will require new           repairs.

                                                                                                                                                      Repdate – The future-oriented online
                                                        skills from employees. Junior staff will
                                                        have to be trained accordingly. Customers’      Robotaxi service stations
                                                        need for advice will also change. And ac-       Scenario: Today’s vehicle owners are to-
                                                        cess to them will increasingly come
                                                        through digital interfaces. It is still com-
                                                                                                        morrow’s mobility users – they will no
                                                                                                        longer be customers of car service
                                                                                                                                                      booking system for independent workshops
                                                        pletely uncertain who will dominate these       stations.
                                                        interfaces in the future or who will own           With the spread of autonomous driving,
                                                        the rapidly growing volume of data. The         car workshops will have to evolve into
                                                                                                                                                      ATR, Bosch, CARAT, CARUSO, Continental, Global One Auto­motive, Schaeffler,
                                                        car manufacturers? Fleet operators?             fleet service centres. To do this, they       and ZF jointly launch the industry solution for online
                                                        Software giants? Or the new intermediar-        should cooperate with manufacturers and       appointment bookings for workshops in Europe.              KEY FACTS
                                                        ies of the platform economy?                    fleet operators, who do not necessarily
                                                           But even in the face of this scenario,       have to be today’s brand owners. Core
                                                        which seems bleak at first glance, there        tasks include ensuring operation, provid-                                                                                                              ATR and some of its industry

                                                                                                                                                                                  W
                                                        are opportunities for car service stations.     ing the charging infrastructure, as well as                                           ith Repdate, the companies  the solution, as they can            partners have band together to
                                                           When markets undergo radical change,         cleaning and maintaining the autono-                                                  present a cost-effective    use the system to direct             launch Repdate, a digital,
                                                        there are always winners and losers. The        mous taxi fleets.                                                                     and powerful workshop       their vehicles to the re-            industry solution for workshop
                                                        winners will be those who align their busi-        Car service stations can use the                                         platform that can be easily integrat- spective workshops.                  appointment bookings.
         Author Enno Däneke
                                                        ness model with the new reality at an ear-      threats of the new era of mobility to de-                                   ed into existing solutions. The plat-    Currently, more custom-
                                                        ly stage in order to secure new revenue         velop opportunities and redefine their                                      form stands for an open industry      ers than ever before are

         I
           n just ten years, the dominance of pri-      potential for their company. In the future,     vision. This will help them to position                                     solution that supports the existing   using online sales channels to interact with companies from a wide
           vate motorised transport and the inter-      car service stations could develop into         themselves robustly for the future - be it                                  value chain. Part of Repdate is a     variety of industries. In line with this customer expectation, inde-
           nal combustion engine could come to an       digital maintenance service providers or        through specialisation, new services or                                     modern customer management sys- pendent workshops must be able to offer an end-to-end solution
         end. Fleets of autonomous electric vehi-       robotaxi service stations.                      the development of new business                                             tem that enables vehicle owners­ for booking and fully processing a repair and maintenance order.
         cles will then increasingly dominate the                                                       models.                                       Henning Kaeß                  to conveniently book their service       Not every independent workshop should have to build its
         streets. The interaction of electric mobili-   Digital maintenance service                        Only in this way will they succeed in                                    appointments                                                   own solution. This is exactly where
         ty, connectivity, autonomous driving, and      providers                                       mastering the radical transformation.         using their smartphones – in almost all Eu-                                                  Repdate comes into play and is made
         new mobility services holds considerable       Scenario: The car becomes a digital gadget.                                                   ropean languages. If the vehicle’s telemat- “Those who do not have a                         available to the entire market in the form
         disruptive potential.                          Digital interfaces to vehicles and custom-          KEY FACTS                                 ics data is available, the workshop can even      booking tool in use, or need               of an industry solution – operated by
                                                        ers enable new services.                                                                      create a needs analysis as well as an auto- a new one, can access a                          Caruso GmbH.
         What threats and challenges do                    With the help of intelligent prediction          With the future of mobility               mated cost estimation in the same booking                                                        In addition, the initiative is open to
                                                                                                            changing, car service stations
                                                                                                                                                                                                        whitelabel solution.”
         car service stations face?                     models (predictive maintenance) that                                                          process. And this regardless of whether the                                                  participation by other trade groups and
         Despite the significantly higher utilisation   forecast the wear and tear of components            will face increased challenges.           data comes directly from the vehicle or via a                                                manufacturers and gives each of the con-
         of vehicles in autonomous fleet systems,       and technical problems, car service sta-            They will have to adapt to meet           dongle. A first dongle provider is currently being connected to the cept providers the opportunity to operate the online booking
         the maintenance and repair effort will de-     tions can increase customer satisfaction            future demands/needs, not just            system. These digital contact points enable independent work- system under their own branding.
         crease due to the lower number of vehicles     by eliminating more expensive repairs               to survive, but to thrive.                shops in Europe to increase their customer loyalty and, what’s         Further information is available via https://www.caruso-data-
         and significantly fewer accidents. In addi-    and longer vehicle downtimes. Smart as-                                                       more, mobility providers and fleet operators equally benefit from   place.com/repdate/ or directly from ATR at digitisation@atr.de.
ATR World - ATR International AG
   08   INSIDE ATR                                                                                                                      ATR World     JULY 2021                                                                                                                INSIDE ATR        09

         Leading automotive spare
         parts wholesaler in Malaysia
         joins the ATR family
         Established in 1996, Rimbunan Kuasa Sdn Bhd has
         grown to become a regional powerhouse.                                                                KEY FACTS

                                                                                                               With a solid footprint in Malaysia

         R
                                                                                                               already, Rimbunan Kuasa looks
                  imbunan Kuasa Sdn Bhd was es-           set up four more branch outlets through-
                                                                                                               to their ATR partnership as an
                  tablished by the Tan family in 1996.    out the Klang Valley region.
                                                                                                               opportunity to expand globally.
                  It all started off with a double sto-       Soon after the fifth branch was estab-
          rey retail shop in Petaling Jaya – one of       lished, Rimbunan Kuasa felt the need for a
          the major cities located in Selangor,           separate central hub that mainly focuses
          which is also the economic powerhouse           on stock warehousing and distribution to     Malaysia, holding more than 30 presti­gious
         of Malaysia. The Tan family had a humble         branches. Their first warehouse was a cor-   brands’ authorised distributorships in the
         goal of providing genuine, high-quality          ner shop in Subang that measured only        automotive aftermarket industry, allowing
         automotive parts in the country. Main-           930 m². As the business grew, so did their   the Company to offer competitive prices
          taining quality service, product range,         warehouse – it was upgraded from the cor-    for a wide range of quality products and
         and availability has been the key to their       ner shop warehouse to a proper ware-         services. Furthermore, with 20 branches
         customer satisfaction, which attracts            house in Subang (3,900 m²) and, currently,   established nationwide, obtaining genuine
          more and more customers from other              to their warehouse in Bukit Jelutong, Shah   auto spare parts in Malaysia is within reach.
         ­cities. That was when the company saw           Alam. More than 60,000 SKUs are stored       Being a reputable company in this industry,
          the opportunity to expand in order to           in the 8,094 m² warehouse.                   Rimbunan Kuasa is also able to provide
          meet market demand. Within the next                Today, Rimbunan Kuasa is the leading      hassle-free after-sales services to its                                                       Warehouse in Shah Alam, Selangor,
                                                                                                                                                                                                     Malaysia.
          five years, Rimbunan Kuasa expanded to          automotive spare parts wholesaler in         growing customer base.

                                                                                                                                                                                                                                         BIMMERIANZ - Bimmer Auto Club 2019.

                                                                                                                                                          In the recent years, the Company has       Also, being a member of Malaysia’s
                                                                                                                                                       been actively participating in various pro-   Human         Resource      Development
                                                                                                                                                       grammes at local automotive exhibitor         Corporation – an organisation that as-
                                                                                                                                                       events. By doing so, they can create bet-     pires to upskill the Malaysian workforce –
                                                                                                                                                       ter awareness for their brand and in using    Rimbunan Kuasa commits themselves to
                                                                                                                                                       genuine automotive spare parts. At the        provide their employees with courses
                                                                                                                                                       same time, the Company is able to intro-      which focus on developing their skillset.
                                                                                                                                                       duce both OE and aftermarket brands to            Without its customers, Rimbunan
                                                                                                                                                       the public.                                   Kuasa would not be where it stands today.
                                                                                                                                                          Rimbunan Kuasa is also a strong be-        Hence, the Company also engages in the          Product Training.
                                                                                                                                                       liever in employees being a vital asset to    Dealership Appreciation Programme on a
                                                                                                                                                       the Company. For this reason, the             yearly basis, in order to enhance its rela-
                                                                                                                                                       Company always strives to provide a con-      tionship with customers, and also to show       suppliers. Rimbunan Kuasa also hopes
                                                                                                                                                       ducive working environment for its tal-       its appreciation for their loyalty and sup-     that this partnership will allow them to
                                                                                                                                                       ents as well as organising various training   port, some of which have been with the          further strengthen their position in
                                                                                                                                                       programmes to keep its employees moti-        Company since the beginning.                    Malaysia and expand their reach to cover
                                                                                                                                                       vated and up-to-date with the latest skills      Together with ATR, Rimbunan Kuasa            the international market, enabling them
                                                                                                                                                       and knowledge required in today’s tech-       believes that it can strengthen their mar-      to explore the countless opportunities
                                                                                                                                                       nologically-driven world. To date,            keting position by having more opportu-         available globally. With that, the Company
                                                                                                                                                       Rimbunan Kuasa has collaborated with          nities for strategic networking and access      can continue with the Tan’s family vision
                                                                                                                                                       various suppliers and provided automo-        to exchanges on the latest market infor-        of being one of the leading automotive car
                                                                                                                                                       tive parts-related training to employees.     mation among ATR family members and             parts suppliers for many years to come.
ATR World - ATR International AG
   10   INSIDE ATR                                                                                                                             ATR World     JULY 2021                                                                                                                         INSIDE ATR         11

         A successful online reunion for                                                                                                                      KGK turns 75 this year
         the 31st Annual General Meeting                                                                                                                      KGK is celebrating the 75th anniversary of when Knut-Göran Knutsson
                                                                                                                                                              established KGK. From a German two-stroke engine to today’s high-tech
                                                                                       2020 was a great success, with the second field test to be launched    electric cars, the focus has always been on helping people to move forward.
                                                                                       shortly.
                                                                                          Realising that with COVID and the related global travel restric-
                                                                                                                                                                                                                                                                        KEY FACTS
                                                                                       tions, in person meetings will not be possible for many of our

                                                                                                                                                              I
                                                                                       shareholders and that Automechanika in its original form has been         n 1946, all it took was a handshake. And            dustry has undergone dramatic changes –
                                                                                                                                                                                                                                                                        KGK continues to grow and adapt to
                                                                                       postponed to 2022, ATR has scheduled two online IPAS events for           so, Knut-Göran began his partnership                with many different challenges as a result.
                                                                                                                                                                                                                                                                        the market while benefiting manu-
                                                                                       later this year to facilitate focussed interaction between our            with Hella (or Westfälische Metall Indus-           Sweden has switched to driving on the
                                                                                                                                                                                                                                                                        facturers, citizens, and the planet.
                                                                                       shareholders and our IPAS suppliers. ATR will not participate in       trie GmbH, as it was then known) – a part-             right, and new fuels and electrification
                                                                                       this year’s Automechanika 2021 Digital Plus event, but will host       nership that endures to this day. There                have transformed the market. KGK has re-
                                                                                       two IPAS online events, the first in the LatAm region to be held       have also been many others, including ZF               mained at the cutting edge, thanks to
                                                                                       from 22-24 September 2021, followed by the MEA event sched-            and VDO. Today, KGK’s product offering                 smart new solutions such as the Swedish        charging solutions, and keep developing
                                                                                       uled for 18-20 October 2021. It is really hoped that in person         includes everything from cars and cara-                market’s first headlight for driving on the    our range of parts for electric cars. At the
                                                                                       meetings can return in 2022 and to this end the next Shareholders’     vans to contracts, buses, trucks, and boats.           right. Today, continuing to help people        same time, we also ensure that we look af-
                                                                                       Meeting has been planned to take place from the 9-12 June 2022.            The current owner, Knut-Göran’s son                move forward without placing excessive         ter existing vehicle fleets in a sustainable
         From upper left to lower right: Wolfgang Menges (ATR), Kurt Schnyder (SAG),
         Warren Espinoza, Henning Kaeß, Linda Briem (all ATR)                                                                                                 Håkan Knutsson, was just one year old                  demands on the Earth’s resources is a key      way via our customers and suppliers.”
                                                                                       APAC Supplier Day 18-20 May                                            when it all began. However, he clearly re-             challenge.                                         Throughout the years, there has always
                                                                                       The second ATR APAC web conference was organised for our APAC          members the early years and his youthful                  “By working systematically with sus-        been a focus on doing business that bene-
                                                                                       Shareholders with IPAS partners Valeo and NGK-NTK. The web             interest in his father’s work.                         tainability, we are convinced that we can      fits all parties involved. This approach has

         U
                 nfortunately, due to COVID and the related restrictions im-           conference, attended by more than 60 people took place on 18-20           “We had many fascinating discussions                help transform Swedish transport in a way      resulted in long-term cooperation and
                 posed on travel throughout the world the annual Share-                May 2021. Keynotespeaker Simon-Kucher & Partners kicked off            around the dinner table during my child-               that benefits manufacturers, citizens, and     partnerships.
                 holder’s Meeting had to again be held without physical                proceedings by sharing interesting insights into current commer-       hood,” Håkan recalls. “Taking over the                 the planet,” explains CEO Johan Regefalk.         “I would like to thank our customers and
         presence of all shareholders. Two online informative meetings                 cial trends within the IAM. Following this, a general session was      business in 1974 was a natural step for me.           “That’s why we work with initiatives relat-     suppliers for our fantastic cooperation
         were held on 22 June and the formal Annual General Meeting was                held before breakaway meetings took place to discuss the local         I wanted to continue in my fa-                            ing to electric vehicles, educate the in-   over the years, and I hope that this coop-
         held on the 13 July 2021.                                                     needs of ATR shareholders. This APAC-focused web conference is         ther’s footsteps.”                                                dustry on high voltage technol-     eration will continue for many years to
             In the informative meetings, the Management Board of ATR                  an example of ATR’s strategy to invest in a robust regional struc-         Since 1946, the in-                                               ogy, offer electric car         come,” adds Johan.
         International AG presented the business report on the past busi-              ture. With local representation, ATR is and will be able to specifi-
         ness year, which all things considered was a positive one despite             cally identify and address local industry issues, within the ATR
         the challenging times experienced in the global automotive sec-               global guidelines but executing based on local realities.
         tor. ATR’s sales turnover reached a new record with 27.7 billion
         euros in 2020.
             Furthermore, ATR strengthened its network with two new
         shareholders: Digraph Transport Supplies Ltd, a leading truck
         specialist in the UK which joined ATR in January 2021 and
         Rimbunan Kuasa Sdn Bhd, one of the leading distributors of
         European automotive parts in Malaysia who joined in July 2021.
         Once again, we welcome them into the ATR family. To further focus
         on the commercial vehicle market, ATR has established a Steering
         Committee to drive future initiatives in this sector.
             ATR’s local representatives in Latin America and Asia Pacific
         have settled and have provided valuable insights and support to
         the ATR team and the local shareholders in an efficient way. Both
         teams regularly held online conferences with the local ATR share-
         holders and suppliers to enhance communication and strengthen
         business relations. More online events and webinars are planned               Vincent Tan (ATR), Alexander Birnstein (ATR)
         in both Latin America and in the APAC regions this year.
             At the beginning of 2021, ATR founded the company ATR
         Digitisation GmbH to further expand the competence in the field                  The web conference was well received and considered to be a
         of telematics and digitisation. Over the last three years, ATR and            great success with similar events planned for the future together
         its partners, have been working on a digital IAM solution for work-           with our IPAS partners.
         shops called “Repdate” which was launched in April 2021.                         Vincent Tan from ATR APAC can be contacted for more infor-
         Furthermore, the CARUSO Connected Vehicle Field Test held in                  mation: apac@atr.de.                                                   Johan Regefalk, CEO. Sebastian Ekberg, Photographer
ATR World - ATR International AG
   12   INSIDE ATR                                                                                                                   ATR World     JULY 2021                                                                                                                INSIDE ATR         13

                                                                                                                                                                                                   ing day by day, prompting companies to             KEY FACTS
                                                                                                                                                                                                   further strengthen their distribution net-
                                                                                                                                                                                                   works. This partnership will ensure that           Joining Ford Otosan’s spare parts
                                                                                                                                                                                                   Ford Otosan products reach every point of          dealer distribution network,
                                                                                                                                                                                                   our country as soon as possible with the           Martaş Automotive also offers its
                                                                                                                                                                                                   strong sales and distribution network of           customers a new purchasing
                                                                                                                                                                                                   Martaş Automotive, and it will also create         experience with the Nar Parçası
                                                                                                                                                                                                   new business opportunities for Martaş              digital gift platform.
                                                                                                                                                                                                   Automotive within the sector. While thank-
                                                                                                                                                                                                   ing the Ford Family for their trust in us, I
                                                                                                                                                                                                   wish the cooperation to be beneficial for
                                                                                                                                                                                                   both companies.”
                                                                                                                                                                                                                                                     Customers of Martaş Automotive can
                                                                                                                                                                                                   Martaş Automotive is on a digital              select and order from and thousands of
                                                                                                                                                                                                   platform with Nar Parçasi!                     products from various brand options in a
                                                                                                                                                                                                   Martaş Automotive makes its mark now on        great variety of fields from electronics to

         Martaş Automotive joins
                                                                                                                                                                                                   a digital platform with its new business       major appliances, from personal care
                                                                                                                                                                                                   partnership with Nar Parçası gift platform.    products to textile, using the Gift
                                                                                                                                                     with Ford Otosan, Martaş Automotive           Nar Parçası’s gift platform opens the gates    Catalogue on the Nar Parçası platform. In

         Ford’s authorized spare parts                                                                                                               General Manager Erdem Çarıkcı drew at-
                                                                                                                                                     tention to the importance of the agree-
                                                                                                                                                     ment between the two companies. He said,
                                                                                                                                                                                                   of a joyful world of opportunities and ad-
                                                                                                                                                                                                   vantages to more than 4,500 customers of
                                                                                                                                                                                                   Martaş Automotive! In addition, offering a
                                                                                                                                                                                                                                                  addition, they can order the textile prod-
                                                                                                                                                                                                                                                  ucts with Votto, MGA, and GRAT logos on
                                                                                                                                                                                                                                                  the Gift Catalogue and use them in their

         dealer distribution network!                                                                                                               “Martaş Automotive has now joined Ford
                                                                                                                                                     Otosan’s authorized spare parts dealer
                                                                                                                                                     network in Turkey. We believe that there
                                                                                                                                                                                                   social platform network to the customers
                                                                                                                                                                                                   of Martaş Automotive, Nar Parçası is al-
                                                                                                                                                                                                   ready liked.
                                                                                                                                                                                                                                                  workplaces.
                                                                                                                                                                                                                                                     Besides, customers of Martaş Automotive
                                                                                                                                                                                                                                                  can use the gift and discount cheques of
                                                                                                                                                     has been a great synergy when Ford                Martaş Automotive has taken another        many brands in various categories on the
         Martaş Automotive, one of Turkey’s most established automotive spare parts                                                                  Otosan, one of the largest vehicle manu-      step towards a significant innovation under    Opportunities Club on the Nar Parçası
         distribution brands, continues to strengthen its nationwide distribution network                                                            facturers in the world and in Turkey, chose   its digitalization program. Having the op-     platform without any limits and for free,
                                                                                                                                                     Martaş Automotive, which has the most         portunity to come together with its cus-       and they can use these cheques both for
         with new collaborations.                                                                                                                    effective and widespread sales and distri-    tomers on a joyful platform with advantag-     themselves and their families and loved
                                                                                                                                                     bution network in our country, as its busi-   es and opportunities by the business           ones as they wish.
                                                                                                                                                     ness partner. The automotive market is        partnership with Nar Parçası gift platform,       Customers of Martaş Automotive have
                                                                                                                                                     growing and developing day by day.            Martaş Automotive enables more than            a pleasant shopping journey with hun-
                                                                                                    will create new business opportunities for      Today’s spare parts world has become           4,500 customers across Turkey to use           dreds of brands on the Gift Catalogue and
                                                                                                    Martaş Automotive in the sector.”                more complex administratively with the        their points they have gained through the      Opportunities Club on the Nar Parçası
                                                                                                        Martaş Automotive, which has left be-        increasing number of models and thou-         B2B system to buy thousands of products        platform and have a social platform expe-
                                                                                                    hind 40 years in the automotive after-sales      sands of different parts. The demanded        of hundreds of brands in the advantageous      rience with various modules such as sur-
                                                                                                    sector and carries out the sales, marketing      service time to reach the part is decreas-    world of Nar Parçası.                          veys on the platform.
                                                                                                    and distribution operations of more than
                                                                                                    150 domestic and foreign brands operating
                                                                                                    in different product groups, started to at-
                                                                                                    tack for new collaborations in 2021, which
                                                                                                    it started with investments. In this context,
                                                                                                    the company aims to further strengthen its
                                                                                                    distribution network in Turkey with the co-
                                                                                                    operation it has implemented with Ford
                                                                                                    Otosan. After the agreement with Ford
                                                                                                    Otosan, Martaş Automotive joined the
                                                                                                    company’s authorized spare parts dealer
                                                                                                    network in Turkey. Along with this cooper-

         I
            n this context, the company joined the   thousands of different parts. The demand-      ation, Martaş Automotive started distribu-
            authorized spare parts dealer network    ed service time to reach the part is           tion by obtaining a direct dealership from
            of the company in Turkey following the   ­decreasing day by day, prompting compa-       an original equipment supplier (OES) for
          agreement it made with Ford Otosan.          nies to further strengthen their distri-     the first time, breaking new ground in its
         ­Erdem Çarıkcı, General Manager of Martaş     bu­tion networks. This cooperation will      history.
         Automotive, made a statement on the          ­ensure that Ford Otosan products reach
          subject: “Today’s spare parts world has      every point of our country as soon as pos-   “We believe that there is a great synergy
          become more complex administratively       sible, with the strong sales and distribu-      after this cooperation”
          with the increasing number of models and   tion ­network of Martaş Automotive, and         Making statements about the cooperation
ATR World - ATR International AG
   14   INSIDE ATR                                                                                                                      ATR World     JULY 2021                                                                                                                              INSIDE ATR         15

         Tmall AutoCare: Building the
         ‘Future Workshop’ of world
         New CARZONE and Tmall have joined forces to create an end-to-end
         service solution for the automotive aftermarket.

         T
               he collaboration connects the power       ness model in China. Through a strict se-      full-service solutions create a win-win
               of CARZONE’s offline supply chain         lection model more than 900 stores were        model for garages and end consumers.
               with Alibaba’s Tmall online business      chosen to start the first rounds of execu-
         to create the first fully integrated solution   tion. In Q1 of 2021, the first 500 garages     What has made Tmall AutoCare                   Standardize – Tmall/New New CARZONE plans the garage location, size, bay types, equipment, and waiting room.

         for the aftermarket. CARZONE has been           have been in operation. Tmall AutoCare         expand so fast?
         in business since 1995 connecting prod-         garages are being systematically expand-       As mentioned before, New CARZONE is a
         ucts and brands to over 200,000 garages         ed nationwide across China. The first          professional integrated service solution           Tmall AutoCare’s support of Alibaba             ni-channel solution for automotive ser-               The Tmall AutoCare garage is just the
         across China. Tmall is one of the largest       phase utilises the most effective systems      provider rooted in the traditional after-       Group ensures there is a deep support for          vices. The Tmall AutoCare garages benefit             start of possibilities for all things automo-
         worldwide platforms with over 750mil            that will connect the CARZONE products         market for more than 25 years with a rep-       digitised capabilities. In addition, many          from new consumers and the end con-                   tive. In the future, new services can be
         consumers. These two businesses have            to the Tmall AutoCare garage in a true         utation of trust in the industry. When Tmall    years ago New CARZONE understood the               sumer can schedule and get trusted auto               easily expanded to auto sales, insurance,
         now joined forces to be the latest industry     partnership model and backed by a full         AutoCare was created, the natural differ-       garage needed a digital support system.            services seamlessly.                                  parking, fuel, NEV services, and all things
         for Alibaba’s vision called New Retail. New     warranty for the end consumer. This cre-       entiation was to utilise CARZONE’s trusted      So, they acquired and merged a company                The future is very bright for Tmall                related to transportation. In addition,
         Retail extended from online-only or of-         ates profitability for the garage and trust-   supply chain capability and Alibaba’s on-       called F6 which is a SAAS system provider          AutoCare garages with a successful part-              there are opportunities to expand these
         fline-only into a seamless omnichannel          ed place for auto services for end             line expertise. As Professor Ming Zeng of       for garage management. The F6 SAAS                 nership model improving garages profit-               solutions worldwide with the right local
         consumer experience that is fully inte-         consumers.                                     Alibaba Hupan University proposed, “The         system includes multiple modules to help           ability and ensures end consumers’ trust.             partners.
         grated and data driven. Tmall and New                                                          core of B2B2C model is supply chain capa-       improve garage operations, such as ga-
         CARZONE put the Tmall AutoCare Garage           What is Tmall AutoCare?                        bility. The market needs a platform which       rage performance dashboard, technical
         at the centre. The Tmall AutoCare garage        As we all know, the most significant need      could provide parts to independent garag-       repair information, all parts purchasing
         meets the automotive needs of products,         of consumers in the aftermarket is a           es, meanwhile, partner with garages to          system, customer CRM, and marketing
         services, and consumers.                        trusted place for services. Aftermarket        provide services to consumers together.         tools. The F6 Mobile system is the most
             Tmall AutoCare is built with the garage     ecosystems are disconnected from prod-         Responsibility of New Retail is to ensure       preferred system that is installed in more
         at the centre. The goal is to create profit-    ucts, suppliers, local distributors, retail-   the entire aftermarket ecosystem runs           than 15,000 garages across China. The F6
         able garages and a place of trust for end       ers, digital services, and garages. This       seamless for the customer.”                     system is the perfect digital connection
         consumers. The plan is to have more than        causes many inefficiencies in the after-                                                       for CARZONE’s efficient supply chain and
         3,000 Tmall AutoCare garages by the end         market for the garages and end consum-                                                         the Tmall online business for the Tmall
         of 2021. The Tmall AutoCare Garage is a         ers that lead to dissatisfaction. Tmall            KEY FACTS                                  AutoCare garages.
         data-driven franchise garage model that         AutoCare is the inevitable future of the                                                          Tmall AutoCare’s philosophy is
         connects CARZONE’s efficient supply             aftermarket. New CARZONE and Tmall                 CARZONE and Alibaba’s Tmall                ‘Standardize, Transparency, Warranty’.
         chain to the Tmall online auto platform. In     AutoCare garage connect all of these seg-          introduce Tmall AutoCare,                  Tmall AutoCare’s standardisation starts
         the first half of 2021, more than 17,000        ments together under one efficient auto            bringing a new face to the                  with determining the best locations, type
         garages have signed a letter of intent to       ecosystem delivering trusted solutions             automotive repair market in                 of service bays, equipment, and size of
         utilise the Tmall AutoCare franchise busi-      for the end consumer. Tmall AutoCare               China.                                      the garage to support the local market.
                                                                                                                                                                                                                 F6 Garage Owner Dashboard example.
                                                                                                                                                        Once the garage is in operation, F6 is used
                                                                                                                                                        to ensure standardised services.
                                                                                                                                                       Transparency is supported in the F6 cus-
                                                                                                                                                        tomer CRM, which allows consumers to
                                                                                                                                                        watch in real time as services are being
                                                                                                                                                        performed. Finally, all the services and
                                                                                                                                                        products are backed by one of the best
                                                                                                                                                        warranties in the business. This allows the
                                                                                                                                                       Tmall AutoCare garages to provide trust-
                                                                                                                                                        ed and worry-free services.
                                                                                                                                                           Last but not least, Tmall’s online flag-
                                                                                                                                                        ship platform brings in new consumers
                                                                                                                                                        from online to offline. This is paving the
                                                                                                                                                        way for consumers to see a true om-                      Transparency – Every job can be watched in real time on the Tmall app.
ATR World - ATR International AG
   16   INSIDE ATR                                                                                                                    ATR World     JULY 2021                                                                                                                       INSIDE ATR          17

                                                                                                                                                     sions efficiently. The Company is working
                                                                                                                                                     on an emissions sustainability roadmap
                                                                                                                                                     with an annual reduction of CO2 emissions
                                                                                                                                                     in its fleet of up to 30% within the next ten
                                                                                                                                                     years. The route towards zero emissions
                                                                                                                                                     will be a combination of awareness and be-
                                                                                                                                                     havior that will be achieved, for example,
                                                                                                                                                     through driver training, lower emission ve-
                                                                                                                                                     hicles, alternative fuels, and ultimately al-
                                                                                                                                                     ternative vehicles with adequate range and
                                                                                                                                                     by also planning pilot projects in different
                                                                                                                                                     countries all over Europe. In the UK and
                                                                                                                                                     Republic of Ireland, LKQ just launched an
                                                                                                                                                     electric delivery vehicle trial on the Isle of
                                                                                                                                                     Wight. It will run for six months and consid-
                                                                                                                                                     er charging point infrastructure to identify
                                                                                                                                                     branches with vans whose typical mileage
                                                                                                                                                     is suited to the range and capability of an
                                                                                                                                                     electrical vehicle. LKQ is also considering
                                                                                                                                                     pilot projects with fuel cell powered heavy
                                                                                                                                                     trucks once vehicles and filling stations be-
                                                                                                                                                     come available.

         LKQ Europe is driving its
                                                                                                                                                        “We monitor the CO2 emissions of all our
                                                                                                                                                     operations including distribution centres,
                                                                                                                                                     buildings, branches, products, and the

         sustainability commitment forward
                                                                                                                                                     more than 6,000 vehicles in our fleet,”
                                                                                                                                                     stated Arnd Franz. “We will also encourage
                                                                                                                                                     our suppliers to identify the carbon foot-
                                                                                                                                                     print of the products supplied to and dis-
         LKQ Europe’s sustainability agenda aims to reduce CO2 emissions and help its                                                                tributed by us to ensure we make continu-
                                                                                                                                                     ous progress towards becoming a CO2-­
         employees develop and engage with the communities in which they work.                                                                       neutral Company.”
                                                                                                                                                         LKQ Europe has undertaken a number
                                                                                                          KEY FACTS                                  of initiatives at its facilities to reduce its

         A
                 s an essential part of its corporate   committed to contributing to sustainable                                                     energy use and related carbon emissions.         neutral electricity and gas for years.           career opportunities. In 2020, LKQ Europe
                 strategy, LKQ Europe is engaging       development by taking our social and eco-         LKQ Corporation, the parent                And is exploring more opportunities to add          In the Nordic countries, LKQ Europe is a      also started to monitor and measure data
                 in sustainability projects that will   logical responsibilities seriously,” said         company of LKQ Europe,                     solar panels to its facilities and purchases     leader in environmentally-friendly car dis-      relating to health and safety, diversity and
         have a positive impact on its customers,       Arnd Franz, CEO of LKQ Europe. “With re-          published its first Sustainability         of renewable energy sources for its facili-      mantling, recycling, and remanufacturing         equality, employee engagement and talent
         employees, and the environment. Specifi-       spect to environmental aspects within our         Report in April.                           ties over Europe.                                of OEM ­automotive parts. The business           management in European entities and
         cally, when it comes to climate and envi-      operations, our aim is to be among the                                                           As part of LKQ’s sustainability agenda,      consists of recycling and sales of used car      regions.
         ronmental impacts, people development,         most progressive companies in the                                                            the roof of its new Central Distribution         parts as well as materials such as metal,            LKQ Europe is engaging in CSR activi-
         society, and the communities in which it       European Automotive Aftermarket. We           mental leader since it was founded in 1998     Center in the Netherlands will be fully          rubber, glass, and many more. A reused car       ties in all its regions and countries in
         operates. LKQ is committed to reducing         also involve our partners in our efforts to   as a salvage dismantler and recycler of        equipped with photovoltaic panels, making        part consumes 100% less raw materials            Europe to make an important contribution
         CO2 emissions and making its contribu-         improve our performance with regard to        passenger vehicles. Today, it is the largest   the building completely energy self-suffi-       and natural resources than a new one. The        as an employer to the social and economic
         tion to meeting the targets of the Paris       protecting environment and society, and       vehicle recycler, with its North American      cient. Partly because of this, the distribu-     Company’s passion for the environment            development of its local communities and
         Agreement.                                     encourage them to meet high sustainabil-      operations recycling more than 90% of the      tion centre has received the BREEAM              drives it on a daily basis, and as the largest   also by collaborating with and investing in
            “As we strive for future profitable         ity standards.”                               materials from the vehicles it procures        Excellent certification. The large number of     car dismantling chain in the Nordics, its        these communities. In the Netherlands, it
         growth and continued success, we are               LKQ Corporation has been an environ-      that would otherwise go to landfills. At the   windows in the building provide plenty of        work plays a major role in the industry’s        aims to encourage employees to help oth-
                                                                                                      beginning of April, LKQ Corporation an-        daylight, creating a pleasant working envi-      recycling machinery. Working with insur-         ers by raising money for a good cause and
                                                                                                      nounced its inaugural Sustainability           ronment. Additionally, the building is en-       ance companies, it helps car owners, re-         supporting various initiatives. The vision is
                                                                                                      Report outlining the Company’s ongoing         tirely gas-free and provides a sufficient        pair shops and dismantlers to repair cars        to create a world where being sick, having
                                                                                                      focus on responsible environmental, social,    charging infrastructure for electric             more easily and cost-effectively – and to        (financial) problems, or loneliness no
                                                                                                      and governance (“ESG”) practices, includ-      vehicles.                                        recycle to protect the environment.              longer exists. In Italy, it is with several CSR
                                                                                                      ing documentation of how the Company is            In Germany, the Company has signifi-            LKQ’s people are its most valuable as-        initiatives, such as Food for Good, support-
                                                                                                      promoting diversity, employee training,        cantly reduced its carbon footprint in re-       set. It is committed to providing all of its     ing charitable organizations with a free
                                                                                                      and safety.                                    cent years by replacing 98% of all lights in     employees with a safe and secure work en-        supply of food left over from meetings and
                                                                                                         LKQ Europe has implemented a state-         more than 100 branches and its head office       vironment, and it is investing in the future     events, and “Un cuore e un sorriso” donat-
                                                                                                      of-the-art logistics network aimed at de-      with energy-saving LEDs. STAHLGRUBER             of its team through providing individual         ing spare parts for their vehicles used for
                                                                                                      livering products and minimising emis-         has been completely supplied with CO2-           development and by offering interesting          their missions in Italy and Eastern Europe.
ATR World - ATR International AG
   18   INSIDE ATR                                                                                                                        ATR World   JULY 2021                                                                                                                       INSIDE ATR         19

                                                                                                                                                       from other countries in Latin America and       Training Centre, previously focused only           the daily routines of professionals.
          Maxxi Trainning:                                                                                                                             Brazilians who work abroad.                     on training employees. The new platform            Another aspect highlighted by Marcia

         A collaborative and trans-
                                                                                                                                                          Understanding that the digitalisation        presents innovative features such as spe-          Bonfim is that the union of external and
                                                                                                                                                       of education is a trend that is here to stay,   cific interactions with students through-          internal training operations brings even
                                                                                                                                                       the Group hired a platform aligned with         out a video, a possibility for students to         more content to the sector, making it eas-

         formative training platform
                                                                                                                                                       the most modern techniques in andrago-          choose their own learning paths, as well           ier for know-how transfer.
                                                                                                                                                       gy – adult-oriented education – in addi-        as a continuous and open interaction be-              Along with the new platform, the Maxxi
                                                                                                                                                       tion to aligning the Maxxi Trainning struc-     tween students and teachers. All resourc-          Trainning should expand its contribution

         for the sector
                                                                                                                                                       ture to the internal training areas, known      es are aligned with the Group’s vision for         to the sector, implementing a programme
                                                                                                                                                                  as DPaschoal University, and         the formation of the sector.                       for new professionals. According to Vanni,
                                                                                                                                                                                   the Technical          The Group believes in collaborative             the Group understands that it can pro-
                                                                                                                                                                                                       formation through useful concepts that             vide an even greater positive social im-
         DPaschoal Group’s initiative aimed at education in the automotive                                                                                                                                             have practical applica-            pact, training young people in small jobs,
         sector celebrates 10 years and, with the use of new technologies, it will                                                                                                                                                      tions in          directly or indirectly related to the seg-
                                                                                                                                                                                                                                                            ment, through quick courses as a spe-
         continue to impact the value chain in the coming months.                                                                                                                                                                                               cialist at oil changing or even tyre
                                                                                                                                                                                                                                                                 balancing.
                                                                                                            KEY FACTS                                                                                                                                                Finally, with its partners,
                                                                                                                                                                                                                                                                  DPaschoal Group is expanding the

                                                       E
                                                              ducation is fundamental in any situ-           Maxxi Trainning provides                                                                                                                             structure, bringing quality and ac-
                                                              ation, be it for a country, an indus-          industry professionals with                                                                                                                           cessible knowledge to the entire
                                                              try, or a company. It is essential for         applicable training opportunities                                                                                                                     chain, 24 hours a day through in-
                                                        the growth and development of people                 that is condusive to those with                                                                                                                       creasingly comprehensive train-
                                                        and society. For this reason, since its              busy schedules.                                                                                                                                        ing programmes.
                                                        foundation, the DPaschoal Group has had,
                                                        as part of its DNA, a focus on professional
                                                        qualification. Thus, 10 years ago, an inno-       The need to take knowledge to even
                                                        vative initiative was born – the Maxxi         more distant regions of Brazil and the                                                                                                                    LogIn screen of new
                                                       Trainning. Having as a mission preparing        growth of digitalisation have led the com-                                                                                                                Maxxi Trainning platform

                                                        people to work in the provision of servic-     pany to pilot online events in 2019, and
                                                        es and marketing of products, delivering       with the pandemic outbreak, it was un-
                                                        excellent content that contributes to pro-     derstood that it was time to expand the
                                                        fessional development or business man-         offer of remote training. According to
                                                        agement in the automotive sector.              Leandro Vanni, Head of Training at the
                                                           The proposal was presented to the           Company, “Social distancing made us ac-
                                                        main industries in the sector which, over      celerate the process of training and qual-
                                                        time, understood how the education and         ifying professionals in online events.
                                                        improvement of professionals could bring       Today, we have the same number of par-
                                                        positive results to all those involved,
         Leandro Vanni – Head of Training               strengthening brands, reducing guaran-
                                                        tees by incorrect application, ensuring
                                                        customer satisfaction, and, most impor-
                                                        tantly, professionalising and democratis-
                                                        ing knowledge in its segment.
                                                           According to Marcia Bonfim, Human
                                                        Capital Director at the DPaschoal Group,
                                                       “The proposal was unique in the sector,
                                                        because bringing professionals together
                                                        at knowledge fairs to learn new concepts                                                                                                                                                                                    Start screen of
                                                        and share experiences was, for many,                                                                                                                                                                                        the Maxxi Trainning
                                                                                                       Training session about commercial diesel                                                                                                                                     platform
                                                        something impossible or unlikely.” During
                                                        this period, the viability of events and the
         Leonardo José Tobias – Technical Instructor    participation of professionals has grown       ticipants in a single lecture as in a knowl-
                                                        significantly. About 650 knowledge fairs       edge fair.” Leandro reinforces that the
                                                        were held, with more than 100,000 certi-       new format enabled the participation of
                                                        fied professionals, 8,000 courses, and         new students, and, in 2021, the rate of
                                                        more than 100 industries and partner in-       new participants exceeded 24%, includ-
                                                        stitutions involved.                           ing the participation of professionals                                                                              Example of training on Maxxi
                                                                                                                                                                                                                           Trainning platform
   20   SUPPLIERS                                                                                                                            ATR World     JULY 2021                                                                                                             SUPPLIERS          21

         Clarios sets standards
         for greater sustainability
         Clarios, the world’s leading battery manufacturer,
         is promoting sustainable initiatives.                                                                   KEY FACTS

                                                                                                                 Sustainability efforts are a primary

                             O
                              “         ur     commit-          world’s major economies – ahead of alumi-        focus for Clarios, the world’s
                                        ment to the           num, paper, tyres, and glass. This con-            leading battery manufacturer.
                                       ­e nvironment         serves resources and prevents green-
                              is an important part            house gas emissions caused by the
                              of our corporate                purchase of new battery materials. In
                              ­responsibility,” states      ­addition, all sustainability managers at         ­ nti-corruption measures. “We take our
                                                                                                              a
                              Clarios Vice President,      Clarios provide regular training for all           duty of care very seriously and even go
                              Christian Rosenkranz.          ­employees and encourage them to submit          above and beyond this,” adds Rosenkranz.
                             “We constantly aim to          their ideas for improvement. This has            “We are fully committed to compliance with
                               minimise the environ-          ­resulted in a 25% reduction in energy          all international standards for a sustaina-
                               mental impacts of our             consumption and a 35% reduction of
                                                                 ­                                            ble supply chain. Because of this, we also
                               products and pro-               ­water consumption in the battery manu-        require that our suppliers also meet our
                                cesses. Sustainability       facturing process in just 10 years.              industry-leading sustainability standards.”
                              is one of the key                    Furthermore, Clarios’ developments
                               ­principles of our com-       help consumers to save energy, protect          The Clarios Foundation takes the
         pany: our technologies and processes set
         standards in the industry for health, s­ afety,
         and environmental protection in both
                                                           the environment and reduce fuel
                                                                ­consumption. For example, 7 out of 10 new
                                                           vehicles with fuel-saving start-stop
                                                                                                             initiative
                                                                                                             The Clarios Foundation plays a special role
                                                                                                              by focusing on children’s health. Together
                                                                                                                                                            Continental:
                                                                                                                                                            getting there first
         ­production and recycling.” All Clarios envi-     ­technology are equipped with an AGM or            with UNICEF and the US non-profit organ-
          ronmental and energy management                  EFB battery from Clarios.                          isation Pure Earth, the Clarios Foundation
         systems are certified to the relevant­
         ­                                                                                                    has launched the Protecting Every Child’s
         ISO standards. “This is the cornerstone on        Responsible cooperation                           Potential (PECP) initiative to prevent chil-
          which we are building our enhanced               Clarios is a signatory to the Global               dren from being exposed to lead. “This has    New timing belts for young VW Golfs.
         sustainability
         ­                 concept,”       emphasises      Compact of the United Nations. The com-            brought us another step closer to our goal
         Rosenkranz.                                       pany has committed to 10 universal sus-            of making the world a little better,”
                                                           tainability principles and takes responsi-        ­summarizes Rosenkranz.

                                                                                                                                                            V
         Closed loop                                       bility for human rights, labour and                   Learn more about the Clarios recycling            W Golfs built from 2018 have only      says Robert Franz, product manager          learn more about a particular product or
         Working in conjunction with customers             environmental protection, as well as               system and battery technologies here.                been on the road for two or three      EMEA.                                       service can find additional information by
         and partners, Clarios has developed a reli-                                                                                                               years, but many will already have                                                  simply clicking on the exhibit. Workshops
         able and established closed-                                                                                                                       clocked up well over 100,000 kilometers.      3D exhibition stand offers                  can start their online tour through
         loop recycling system. Within                                                                                                                      Fact is that these models with the robust     workshops virtual trade fair                Continental’s comprehensive portfolio
         Europe, this enables more                                                                                                                          2.0l TDI engine are favourites for the long   experience                                  here.
         than 98% of lead batteries                                                                                                                         daily commute. Which means that de-           As the COVID-19 pandemic is, again, caus-                               For anyone in-
         from vehicles to be recovered                                                                                                                      spite being relatively young, they’re al-     ing numerous restrictions on trade fair                             terested in an ex-
         and a large proportion of the                                                                                                                      ready up for a timing belt change.            operations in 2021, Continental is pre-                             pert’s opinion on
         materials contained to be                                                                                                                              We are the first supplier on the market   senting its new aftermarket products,                               the exhibits, there
         ­reused. As a result, 90% of                                                                                                                       to offer an aftermarket solution here in      trends, and technologies at an innovative                           is also a trade fair
         the materials in lead-acid                                                                                                                         the shape of the CT1229 timing belt. The      online 3D exhibition stand. The virtual                             report with tun-
          batteries can be recovered                                                                                                                        belt has a temperature-resistant polyam-      booth includes everything from air                                  ing star Sidney
         and recycled. 75% of the lead                                                                                                                      ide fabric backing and a body made from                               springs to brake                            Hoffmann.
         in European lead-acid batter-                                                                                                                      fiber-reinforced elastomer with embed-                                 calipers and
         ies is now obtained from                                                                                                                           ded tension members that offer excellent                               new tyre mod-             KEY FACTS
         r ecycled sources. Clarios’
         ­                                                                                                                                                  longitudinal stability. The next umpteen                               els, and can be
         global recycling network                                                                                                                           million flexing cycles are in good hands!                             visited conven-            Continental is the first
         means that automotive bat-                                                                                                                            “We’ve been quick to transfer our OE                                iently at any             aftermarket supplier to offer
         teries are the most recycled                                                                                                                       expertise to the aftermarket here – and                               time. Anyone               the CT1229 timing belt.
          consumer product in the                                                                                                                           workshops are now enjoying the benefits,”                              who wants to
   22   SUPPLIERS                                                                                                                         ATR World    JULY 2021                                                                                                                SUPPLIERS      23

         Six seconds … now that’s fast                                                                                                                                                                                                                        KEY FACTS

         Delphi Technologies’ full-service O2 sensor solution brings OE design                                                                                                                                                                                DENSO’s ‘League of True Mechanics’
         and engineering expertise to the aftermarket.                                                                                                                                                                                                        e-learning competition provides
                                                                                                                                                                                                                                                              participants with an opportunity to
                                                                                                                                                                                                                                                              further their automotive industry

         D
                 elphi Technologies, a brand of Borg-           Delphi Technologies’ compact and pow-                                                                                                                                                         knowledge.
                 Warner Inc., knows that engine            erful sensor will also help protect from
                 ­running errors can be challenging        ­future faults. This hard-working sensor is
          for the workshop to diagnose, especially if
         they hinge on replicating the fault in
                                                           subject to a harsh environment including
                                                             high temperatures and contaminants;                                                        Previous winners reveal why you should
                                                                                                                                                        enter the 2021 ‘League of True Mechanics’
         ­specific conditions like a cold start. This is   Delphi Technologies’ sensors boast an
          why technicians need to equip themselves          ­exclusive, poison-protection coating to
          with the latest technology and know-how            reduce the risk of early failure from
                                                             ­
          for the highest success rate, and where            contamination.
         Delphi Technologies’ OE expertise and                  Delphi Technologies brings this same
          full-service solution for exhaust sensors        OE design and engineering expertise to          tool supports the workshop with fault code
                                                                                                                                                        DENSO’s ‘League of True Mechanics’ e-learning competition is back for 2021.
         leads the way.                                    the aftermarket, providing a product solu-      identification, sensor activation, and ad-   Both mechanics and distributors across a range of European countries can now
                                                           tion that the workshop can fit with ease        justments for 48 vehicle brands and over     take part for free. Denso asked winners from the first season of the ‘League of
         Delphi Technologies’ O2 sensors                   and confidence.                                 1,400 models, putting a well-rounded
         help workshops diagnose faults                                                                    toolkit in the technician’s hands. With      True Mechanics’ to share their experiences.
         quicker                                           Application coverage                            training options available at sites around
         Take oxygen sensors as an example. The            But it’s not only about the exceptional O2      the world, together with Delphi

                                                                                                                                                        D
         sensor, otherwise known as the O2 sensor,         sensor quality, the coverage is exceptional,    Technologies’ highly anticipated eLearning          ENSO has digitalised its online         How satisfied were you with the choice      • everything to do with electricity,
         does what its name suggests – it measures         too. Delphi Technologies aftermarket has a      solutions, the workshop can ensure they             training courses to improve and         of DENSO product courses?                       alternators, starters, control
         the amount of oxygen in the exhaust.              portfolio boasting coverage of the world’s      are equipped with the latest knowledge to           test the knowledge of participants      All four winners gave favourable reviews.       computers, sensors, and more.
         Whilst this may sound like a fairly modest        most popular vehicles, including the            support their O2 sensor servicing needs.     and award certificates and prizes to those     One winner commented, “DENSO have a         When asked if there were any courses he
         task, the O2 sensor is actually one of the        Volkswagen Golf, Renault Captur, Cadillac           As a full-service provider, Delphi       with the top 10 highest scores. Available in   very good selection of product courses,”    would like to see in the future, Mr Eliaš
         most important sensors on any vehicle,            Escalade, and Ford Fiesta.                      Technologies aftermarket brings together     more than 10 languages, new entrants can       and Mr Niedbalski said, “all the courses    said, “I would like to see courses on
         ­responsible for keeping the right balance           It doesn’t stop there, Delphi Technologies   all the components of a successful work-     enjoy new courses, certificates, and prizes,   were immensely useful for deepening my      Electronic Control Units (ECU) and
          between air and fuel for optimal emissions.      will shortly be bringing O2 sensors to mar-     shop solution, ensuring vehicles drive       further raising the possibilities for career   knowledge.”                                 Exhaust Gas Recirculation valves (EGR).”
             Delphi Technologies’ O2 sensors feature       ket for the Volkswagen Arteon, Fiat 500,        cleaner, better, and further right through   progression. In the UK, the training pro-
         the industry’s fastest particulate reaction       and Renault Kangoo.                             their life.                                  gramme is accredited by the Institute of       Which topic are you most interested in      Would you recommend other mechan-
         time at just six seconds (faster than the                                                                                                      the Motor Industry for all 2020 modules.       from the point of view of DENSO             ics to register for e-learning and test
          current 100 metre world record!), which is       Full-service solution                               KEY FACTS
                                                                                                                                                        New courses and modules are constantly         products? What course would you like        their knowledge? Any other
          paramount when the critical fault may be         Diagnostics and training complete this O2                                                    being added in new languages; some with        to add to e-learning for 2021?              comments?
         detectable in the first 30 seconds of start-      sensor package.                                     Delphi Technologies’ sensors boast       interactive content, to keep participants      These two questions gave DENSO insights     All participants agreed that future appli-
          up only.                                            The Delphi Technologies DS diagnostic            an exclusive, poison-protection          up-to-date on the latest trends.               into what makes technicians tick. It also   cants should register to take part in
                                                                                                               coating to reduce the risk of early         Four previous winners with the top 10       shows the variety of interest when it       e-learning and to test their knowledge.
                                                                                                               failure from contamination.              highest scores agreed to share their feed-     comes to working on cars. Each tech­        One winner said, “I strongly encourage
                                                                                                                                                        back with 2021 entrants. They included:        nician had a different DENSO topic of       you to register and take part in training
                                                                                                                                                        Sylweriusz Sidor, Karol Niedbalski, and        interest.                                   and tests. Thanks to DENSO, everyone
                                                                                                                                                        Maciej Kuleta, all from Poland, along with                                                 can expand their knowledge and further
                                                                                                                                                        Mário Eliaš from Slovakia.                     These ranged from participants prefer-      their careers.”
                                                                                                                                                                                                        ring to learn about:
                                                                                                                                                        How did you rate the difficulty of the         • electronics, sensors, and common        Have you got what it takes? Sign up for
                                                                                                                                                        courses?                                           rail diesel systems; or                 DENSO’s e-learning now and you could
                                                                                                                                                        All four winners said the courses tested       • air conditioning systems; or            be a winner of the 2021 League of True
                                                                                                                                                        their knowledge, one commented: “Some          • engine management systems and           Mechanics contest!
         Learn more about Delphi Technologies aftermarket solution:                                                                                     questions were clearly trying to trick me,         different elements of ignition          Register today at:
         https://www.delphiautoparts.com/gbr/en/category/engine-management                                                                              but that motivated me to succeed.”                 systems; or                             https://www.denso-am.co.uk/training/.
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