ARCHITECTURE INTERIOR DESIGN - EXPERTISE OVERVIEW - Migliore+Servetto Architects
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ARCHITECTURE + INTERIOR DESIGN EXPERTISE OVERVIEW
The studio has been called by the most important international brands to develop projects on different scales, all
acts to the growth of the brand identity and its development: from international events to single installation, from
headquarters to offices or showrooms, from museums to permanent exhibitions, from visual identity projects to
signage and communication design.
Over the years the studio has extended a strong expertise of management and development of projects, in Italy and
abroad, in collaboration with international partners.
Ico Migliore and Mara Servetto, co-founders of Migliore + Servetto resumptive symbol of the Italian flag for the 150th Anniversary of they are now designing new spaces for exhibition and temporary
Architects, create, together with an international team of architects Italy’s unification (with Philips and Luceplan). sales in the main malls in Asia. For the Tod’s Grou from 2001 to
and designers, projects characterized by the lightness of design, On the occasion of Expo 2015 they have conceived the 2013 they designed many events, product presentations and retail
the scenographic use of light and materials, able to create “ExpoFlag Boulevard”, an urban ongoing installation (2012-2015) spaces in Italy, Europe and Asia. Among the recent projects, they
memorable and engaging meeting settings. representing the Nations that joined the international event along designed “Artworks from the Musée National Picasso in Paris” at
the city center of Milan. Palazzo Reale in Milan; the exhibition “Constancy & Change In
ARCHITECTURE AND INTERIOR DESIGN Furthermore, they designed identity and wayfinding of Portello, a Korean Traditional Craft 2013” at Triennale di Milano. In the last
Ico Migliore and Mara Servetto designed the architecture, interior new urban discrict in Milan. year they designed for W Magazine the exhibit “Shooting Stars” at
design and coordinated image of the De Suite Residence, located in the LACMA in Los Angeles; the exhibition “Walking Pleasure” for
downtown Milan. Based on innovative double level units, the new museum Moreschi at Triennale di Milano and “Bellissima. L’Italia dell’alta
building is deeply connected with the industrial background of the They designed the permanent exhibition of the new “Chopin moda 1945-1968” at Villa Reale in Monza.
area. They have been invited to many international competitions Muzeum” in Warsaw, the museum that displays the most extensive
and they won various prizes for their architectural projects. For collection about Fryderyk Chopin, after winning an international RESEARCH AND TEACHING
private clients they developted different private houses, such as competition held under the patronage of the Ministry of Culture Thanks to their research, they were invited to take part into exhibitions
the detached house in Vergo. and the National Heritage. The museum opened on the 1st and competitions both in Italy and abroad. In 2004 they were involved
In Milan they designed the Mondadori new concept store in 2015 March, 2010. in the IX Biennale of Architecture in Venice “Metamorph”, and in 2006
and previously the concept store “Experience Space” for Bticino . In Turin, in 2012, they curated the exhibition project of “MDR - in the exhibition “Scenographies d’architectes” designed by Jean Nouvel
at Pavillon de l’Arsenal in Paris. In 2005, the Triennale of Milan asked
In Beijing, they designed the SK Promotion Center, opened in Museo del Risparmio (the Savings Museum)” for Intesa Sanpaolo
them to design and organize the exhibition “Vuoto x Pieno”, a historic
2013, to present the SK’s more advanced technologies for new Bank, the first museum of its kind in Europe for its themes and its retrospective on temporary and museum set ups in Italy.
contemporary cities for the korean company SK Group. exhibition concept; for the Museo Egizio they are creative advisor Among the monographic exhibitions on their work there is “Space
In 2012, they designed the Mediabend Capital Headquarter in New and they’ve designed the new logo, the coordinated image, the Morphing Migliore+Servetto temporary architecture” (Tokyo 2007,
York, and for Samsung the offices for the Design Division in Milan. exhibition system and the set up of thematic rooms. Turin 2008 and Seoul 2010), an itinerant exhibition that goes with the
In via della Spiga they designed the Fay store for Tod’s Group and Actually, they are working on the permanent exhibition of the new homonimous book published by Five Continents Editions and “Chopin
in Paris the Iceberg store. They also developed retail design for “Polo Multimediale Leonardo Da Vinci” in the Palazzo Ducale of Muzeum. Observer / Parteciper / Expérimenter: l’architecture et le design
au service de la musique” at the International Centre for Urbanism,
other fashion brands such as Giorgio Armani, Max Mara, Krizia, Vigevano. For Pesaro City Council they designed the permanent
Architecture and Landscape CIVA, Brussels 2010.
Roger Vivier, Web. exhibition system, the bookshop and cafeteria at Palazzo Mosca -
Musei Civici di Pesaro. Ico Migliore and Mara Servetto are both teachers at the Politecnico di
URBAN On May 2014 they won the competition for the permanent Milano where, until 1993, they worked alongside Achille Castiglioni.
Among the numerous awards received, in 2008 they were awarded exhibition of the new Design Museum For Compasso D’oro Adi Ico Migliore teaches at the Design faculty in Milan and is also a visiting
with the prestigious XXI ADI Compasso D’Oro for the urban design Collection in Milan in the spaces of the ancient Enel electric plant. professor at Tokyo Zokei University and Kuwazawa Design School in Tokyo.
project “Look of the City” for Torino 2006 Winter Olympic Games Mara Servetto teaches at the Architecture faculty in Milan and is also a
with Italo Lupi, with more than 250 urban installations and the EXHIBITION visiting professor at Joshibi University of Tokyo.
corporate image of the city. For Max Mara they designed the great itinerant retrospective “Coats!
Ico Migliore, for his experitse in the field of exhibition design, was selected
They conceived, with I. Lupi, the lighting installation of white, red Max Mara, 55 years of Italian fashion” that took place in Berlin as one of the nine jury members of the Official Participants Awards Expo
and green light on the Mole Antonelliana that becomes a strong (2006), Tokyo (2007), Beijing (2008) and Moscow (2012) and Milan 2015.AWARDS 6 ADI COMPASSO D’ORO (ITA)
2 AWARD & 4 HONORABLE MENTIONS
2015 “SLIM AND WHITE AXOLUTE CODE” Event Design / BTicino - Milan
2008 “TORINO 2006. LOOK OF THE CITY” Urban Design / XX OLYMPIC WINTER GAMES - Turin
12 ADI DESIGN INDEX SELECTED PROJECTS 2014 “CHOPIN MUZEUM” Permanent Exhibition - Warsaw
2014 “TORINO+LUCE+TRICOLORE” Mole Antonelliana lighting installation 150th Anniversary of Italy’s
unification - Turin
2011 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan
2008 “WALLPAPER* EXPRESS” From Beijing to Shanghai with Bombardier, Exhibition - Milan
1 ASAL EXHIBITION DESIGN OF THE YEAR (ITA) 2003 “WALLPAPER* URBAN ADDITION” Exhibition / Hogan - Milan
EXHIBITION DESIGN OF THE YEAR
6
2015 PEDRALI LIGHT FRAMES - Milan
RED DOT DESIGN AWARD (GER)
2011 CHOPIN MUZEUM Permanent Exhibition - Warsaw
2011 BTICINO CONCEPT STORE - Milan
2009 FIAT EXHIBITION STAND - Paris, Genève, Bologna
2009 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan
2009 “COATS! MAX MARA, 55 YEARS OF ITALIAN FASHION” Exhibition - Berlin, Tokyo, Beijing, Moscow
7
2012 A WHEEL FOR PEDRALI Exhibition - Milan
FX INTERNATIONAL INTERIOR DESIGN AWARD (UK)
2009 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan
2 AWARD & 5 NOMINATIONS
2015 TECNO LIVELY TABLE - Milan
2012 A DI ALCANTARA® PAVILLION - Florence
2011 CHOPIN MUZEUM Permanent Exhibition - Warsaw
2011 “URBAN DRESS” for 150th Anniversary of Italy's Unification - Torino
2009 FIAT EXHIBITION STAND - Paris, Genève, Bologna
3
DESIGN AWARD OF THE FEDERAL REPUBLIC 2010 “TORINO 2006. LOOK OF THE CITY” Urban Design / XX OLYMPIC WINTER GAMES - Torino
OF GERMANY (GER)
1 AWARD & 2 NOMINATIONS 2013 CHOPIN MUZEUM Permanent Exhibition - Warsaw
2013 BTICINO CONCEPT STORE - Milan
1 20th ANNUAL EXHIBIT DESIGN AWARDS (USA) 2006 WALLPAPER* MAGAZINE EXHIBITIONS from 2000 to 2005
“Wallpaper* Express, From Beijing to Shanghai with Bombardier”
“Wallpaper* New Wave” - Wally Yacht
“Wallpaper* Urban Addition” - Hogan
“Wallpaper* + Giorgio Armani, 60 architecture models” - Politecnico di Milano
1 IDA - INTERNATIONAL DESIGN AWARD (USA)
2011 “TORINO + LUCE + TRICOLORE”, MOLE ANTONELLIANA LIGHTING INSTALLATION
150th Anniversary of Italy's unification - TurinExpertise Overview
ARCHITECTURE
www.miglioreservetto.com
INTERIORS
MILAN (Italy) Headquarter
RETAIL
Representative on site in:
URBAN
TOKYO (Japan)
SEOUL (Korea) EXHIBITION
WARSAW (Poland)
SAO PAULO (Brasil) VISUAL IDENTITY & ENVIRONMENTAL GRAPHICS
VIDEO
Project Map
BELGIUM
RUSSIA
UK GERMANY
PRINC. OF MONACO
POLAND Research and Didatics
FRANCE CHINA
KOREA
ITALY JAPAN
SPAIN INDIA HONG KONG
UNIVERSITY TEACHING
QATAR
USA
TAIWAN
DUBAI SINGAPORE WORKSHOPS
CONFERENCES
LECTURES
Main Client
INDUSTRIAL + MUSEUM + FASHION PUBLISHING BANKS CITY COUNCILS
DESIGN INSTITUTIONSmain clients
institutions industry / design fashion
Accademia Albertina di Torino Beijing Gehua Armani
Apa Lyric Theater, Hong Kong Boffi Alcantara®
Ambassade D’Italie, Paris Bombardier Fabbrica Pelletterie Milano
Asi - Italian Space Agency Bticino Fay
Cercle De L’union Interalliée, Paris Cappellini Façonnable
Cinecittà, Roma Cmb / Unieco Hogan
City of Cremona Conai Iceberg
City of Pesaro De Padova Krizia
City of Milano Fiat Max Mara
City of Vigevano Foscarini Moreschi
City of Torino Gebrüder Thonet Vienna Roger Vivier
City of Pavia Geodesign - Torino World Design Capital Tod's
Chopin Museum, Warsaw Honda Zegna
Comitato Italia 150 Hyundai
Fondazione Museo Delle Antichità Egizie di Torino Lexus
Istituto Italiano di Cultura, Tokyo
La Triennale di Milano
Luceplan
Pedrali
pUBLISHING
Korea Craft & Design Foundation Perini
Abitare RCS
Kulturforum Potsdamer Platz, Berlin Poltrona Frau
Elle
LACMA Los Angeles County Museum of Art Samsung
Il Sole 24 Ore
Ministry of Culture, Sports and Tourism - Republic of Korea Sk Group - Korea
Marie Claire Uk
MORI Art Museum, Tokyo Tecno
Mediabend Capital
MOT Museum of Contemporary Art Zoppoli & Pulcher
Mondadori Group
NAMOC The National Art Museum of China, Beijing Wally Yacht
RCS MediaGroup
PAC Padiglione Arte Contemporanea, Milano
The New York Times Style
Palais De Tokyo, Paris
Palazzo Reale, Milano BANKS Magazine
Wallpaper* Magazine Uk
Shiodomeitalia Creative Center, Tokyo
W magazine
The Academy of Motion Picture Arts and Sciences, Los Angeles Banca Fideuram
The China Shijitan Contemporary Art Center, Beijing Compagnie Monegasque De Banque
The Fryderyk Chopin Institute, Warsaw Crédit Agricole - Banca Friuladria
The State Historical Museum, Moscow Intesa San PaoloViale Col di Lana 8
20136 Milano | Italy
T. +39 02 89 42 01 74
F. +39 02 45 49 04 60
mail@miglioreservetto.com
www.miglioreservetto.com
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