APRIL ADVERTISING CREDENTIALS

APRIL ADVERTISING
   CREDENTIALS

WHO ARE WE?

Established in 2006, April Advertising is a
                  full-service creative agency specialized in:

Strategic brand          Integrated through-the-line             Creative content
   consulting                     advertising                       solutions

•   A 12-year-old independant agency, made in Vietnam.
        •   Experienced with over 500 projects across multiple sectors.
        •   A team of 40 people in HCMC (Vietnam) and Yangon (Myanmar).

KEY     •
        •
            Strong local knowledge and networking relationships.
            Cross-category expertises across retail, technology, finance

FACTS   •
            and FMCG.
            In-house studios for technology development, shooting, 3D
            modelings and animations.

OUR
      OUR CLIENTS

THE WAY
WE WORK

To have a revolutionary vision you need to be

Because being the same as others is boring.

To build trust and long-term partnership

CREATIVE PARTNER
We prefer to call ourselves a creative partner to
the companies and individuals we work with,
because we believe great and successful work
needs to be built together.

HOW WE BRING THIS
  INTO REAL LIFE

INTEGRATED
 CAMPAIGNS

DR.THANH TET 2017 –
INTEGRATED PR CAMPAIGN

DR.THANH TET 2017 – INTEGRATED PR CAMPAIGN
Dr. Thanh is a famous Vietnamese soft drink brand produced by local giant
beverage group THP.

The brand was a big success in the market since its launch in 2008 but
after a legal dispute in 2015 led to a huge PR crisis, the Dr.Thanh flagship
brand became damaged in both brand sales and public image.

To help revive the brand image we created various social media and CSR
campaigns leading up to Tet 2017, when we launched a surprise integrated
PR campaign with a messge from Dr Thanh himself.

DR.THANH TET 2017 – CASE FILM LINK

https://youtu.be/JQvnI6Mgl9Y

DR.THANH TET 2017 – RESULTS
The Results:
11 Milion Official Apology Video Views,
60 Million Earned Media TV Show Views,
7,400 Sorry Postcards sent via microsite,
63,000 Engagement on official Fanpage
and a Estimated 200 Millions Impressions.

More over, the spirit of forgiveness reached a
pinnacle when during one emotional episode an
anonymous donor phoned the TV station to
provide the funds to build a training center for
underprivileged kids.

CANON VIETNAM
FASHION ME RUN

CANON VIETNAM - FASHION ME RUN
As we all know today the world isn’t a perfect place for
a good camera anymore. Professional cameras are
considered inconvenient and geeky while smart phone
cameras are becoming more mainstream.

So how can we help a great brand like Canon create
more impressions and convincing reason-to-buy in
younger Vietnamese audience?

We created The Fashion Me Run campaign as an annual
event to appeal to Vietnam’s trendy, youthful, mobile-
first generation.

CANON VIETNAM - FASHION ME RUN
Introduction Video

https://www.facebook.com/canonvietnamfanpage/videos/1968869343186064/

CANON VIETNAM - FASHION ME RUN

CANON VIETNAM - FASHION ME RUN

CANON VIETNAM - FASHION ME RUN
Event Live Video

https://www.facebook.com/canonvietnamfanpage/videos/2005407286198936/

CANON VIETNAM - FASHION ME RUN

NEW PRODUCT
 LAUNCHING
  CAMPAIGN

GAUDEN BEER
LAUNCHING

GAUDEN BEER LAUNCHING 2016
Gauden Schwarzbier is a German black beer
produced in Vietnam, serving in beer bars in urban
areas (Central and South Vietnam)

Since Vietnam’s beer market is competitive with
many famous beer brands, our client needed a smart
brand strategy that help make Gauden really stand
out from other competitors.

By creating a consistent brand theme and
communication style combined with insightful usage
of social media, we successfully built up a successful
media buzz for the brand.

GAUDEN BEER – CASE FILM

https://youtu.be/X1p044bdgyw

BRANDING
CAMPAIGNS

OUR
LIF KUN – WINTER PACKAGING COMMERCIAL
THE CHALLENGE:
To launch a special winter packaging for LIF KUN yogurt.

THE OPPORTUNITY:
Son Tung is one of the most popular singer/song-writer in Vietnam
and he’s also the brand ambassador for LIF KUN.

How can we combine this celebrity into a children-theme
commercial?

OUR
LIF KUN – WINTER PACKAGING COMMERCIAL

https://www.youtube.com/watch?v=KxPZY3D3nSU

OUR
DR THANH TET 2018– THE HEALTHY GIFT COMMERCIAL
THE CHALLENGE:
To make Dr.Thanh herbal tea a healthy gift for families and friends in
Tet gifting occasion.

THE OPPORTUNITY:
Dr.Thanh founder is a well-known billionaire.
Brand Ambassador Phi Nhung is a famous middle-age folk singer.

Why don’t we ask these two mature, well-influenced persons to
bring their healthy gifts to consumers and let the message spread
out across the families?

OUR
DR THANH TET 2018– THE HEALTHY GIFT COMMERCIAL

https://www.youtube.com/watch?v=am_znmheCcU

OUR
DR THANH TET 2018– THE HEALTHY GIFT KEY VISUAL

OUR
DR THANH – “HOT” TOWN COMMERCIAL
THE CHALLENGE:
Since Dr.Thanh herbal tea key benefit is “reducing your inner
heat” and being considered a healthy drink, this image does
not attract younger audience much and they are losing more
market share in this targeted segment.

THE OPPORTUNITY:
Inner heat can come from many sources, including “hot” visual
(mentally) and “hot” food (physically).
How can we leverage this “hot” double-meaning to bring
young audience a special journey?

OUR
DR THANH – “HOT” TOWN COMMERCIAL

https://www.youtube.com/watch?v=KxPZY3D3nSU

OUR
NUMBER 1 FRUIT– SPORT THEMED COMMERCIAL
THE CHALLENGE:
To advertise 02 products range of the carbonated energy drink brand
(lime and strawberry flavors) in a youthful, energetic commercial.

THE OPPORTUNITY:
Carbonated energy drink is the most popular drink in schools and
campus area in Vietnam.

How can we leverage this school-life occasion into a relevant
commercial?

OUR
NUMBER 1 FRUIT– SPORT THEMED COMMERCIAL

https://www.youtube.com/watch?v=hhiSdlgAgtM

OUR
NUMBER 1 FRUIT– SPORT THEMED KEY VISUAL

OUR
Zero DegREE TEA – SUMMER 2018 COMMERCIAL
THE CHALLENGE:
To advertise Zero Degree Tea as the best drink to cool down and
release stress while you’re traveling in hot summer trips.

THE OPPORTUNITY:
Zero Degree Tea made from real tea leaf planted in highland areas
which also new traveling destinations for Vietnamese young people.

How can we dramatize the intense stressful, heating atmosphere
while traveling in summer into a fresh, cooling commercial?

OUR
 Zero DegREE TEA – SUMMER 2018 COMMERCIAL

https://www.youtube.com/watch?v=LDKO4J5F41E

OUR
Zero DegREE TEA – SUMMER 2018 KEY VISUAL

HAFELE - KITCHEN SOLUTIONS BRANDING CAMPAIGN 2017
THE CHALLENGE:
Unlike other brand, Hafele had
thousands of products in their
catalogue. One of our task was how to
create brand awareness for its kitchen
solutions products using digital media.

THE OPPORTUNITY:
The idea: When the humans are not
home, a German kitchen will dance in a
classical ”Hafele” march.

                                          https://www.facebook.com/hafelevn/videos/1557487854330777/

PROMOTIONAL
 CAMPAIGNS

VINMART RETAIL – TET 2018 PROMOTIONAL CAMPAIGN
Vinmart supermarkets and Vinmart+ convenient stores from
VinGroup are the largest retail chains in Vietnam with thousands
stores all over the country.

In Tet 2018, we worked with the client to create an integrated
promotional campaign.

The work included a commercial, music video, promotions and
point of sales materials.

https://www.facebook.com/sieuthivinmart/videos/794647547392755/

TRUNG NGUYEN COFFEE – TET 2018 PROMOTIONAL CAMPAIGN
An artful graphic story-telling to introduce
special Tet packaging and gifts from
Vietnam’s most famous coffee brand.

The idea: The story of the people behind the
taste of Vietnamese Tet.

                                               https://www.facebook.com/trungnguyenlegend/videos/1787047051334869/

OTHER
CAMPAIGNS

NUMBER 1– INTEGRATED EVENT

NUMBER 1– INTEGRATED EVENT

OUR
NUMBER 1– INTEGRATED EVENT

OUR
NUMBER 1– EVENT FILM

https://youtu.be/iiimtOo9FR0 c

OUR
NUMBER 1– SOCIAL VIRALABLE CAMPAIGN

https://www.facebook.com/nuoctanglucnumberone/videos/1275685115880742/

DR THANH ZERO SUGAR – MUSIC CAMPAIGN

         https://www.youtube.com/watch?v=JmT14mtBaNY

OUR
DR THANH – CLASSIC RETOLD MUSICAL PLAY

                                                          Retelling the famous Vietnamese fiction “Chi
                                                          Pheo” in a musical style play; a first-ever for
                                                          Vietnamese advertising.
       https://www.youtube.com/watch?v=JGvJZGHKjgg&t=1s

OUR
DR THANH – INTEGRATED DONATION CAMPAIGN (CSR)

https://www.youtube.com/watch?v=-7veEa2jbr4

APRIL ADVERTISING

                           THANK YOU!
                           Vietnam:                            Myanmar:
                           A: 8th floor, Bcons Tower,          A: 3rd floor, 608 Merchant Road,
                           4A/167A, D1 Street, Binh Thanh      Pabedan Township, Yangon,
                           Dist, HCMC, Vietnam.                Myanmar
                           P: (+84 8) 6267 6444                T: (+959) 250088224
                           F: (+84 8) 6267 5444                E: papa.soe@april.com.mm
                           E: info@april.com.vn

Note: The contents of this document include materials prepared by April Advertising JSC, the use of those materials is
subject exclusively to the conditions of engagement between April and the intended recipient.