AFRICAN DREAM TEAM The Sufferfest - TEAM PRESENTATION: 2018 2022 - UCI MTB Team - African Dream Team - Lesotho
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The Sufferfest
AFRICAN DREAM TEAM
UCI MTB Team
TEAM PRESENTATION: 2018 - 2022
Africa’s Exciting UCI Mountain Bike Team from the Mountain Kingdom of Lesotho
Mountain Bike Racing:
Mountain bike racing (MTB) is the of MTB racing. The Cross-Country
competitive cycle sport discipline of Olympic (XCO) format is held over
mountain biking held on off-road undulating circuits of approximately
terrain. The sport is administered by 5km, with technical descents, forest
the International Cycling Union (UCI). roads, rocky paths and obstacles.
Our team concentrates on the Cross-
Country (XC) or Endurance disciplines
UCI MTB Team:
In 2014, our team registered as As of 2017, we remain Africa’s only
Africa’s first UCI MTB Team. This UCI MTB Team and continue to be the
international “PRO” status gives us most consistent and visible team in
access to the world’s biggest races the African UCI MTB race circuit.
and inclusion in the world team
rankings. In 2017, we reached our Attaining UCI MTB Team status is an
highest ranking of 26th ranked team achievement we are very proud of
in the world. and we will continually strive to
maintain our status.
What is a UCI MTB Team?: Photo: Hoshi Yoshida
VISION STATEMENT:
African riders fulfilling their dreams, well equipped and physically primed
to conquer the world’s best mountain bike races.
Mission Statement:
Riders: We are committed to Partners: We are committed to
showcasing the talent of African providing our partners and sponsors
cyclists on the international stage and with a unique platform to promote
providing each aspiring rider with a products, services and social
positive and safe environment to responsibility and to be loyal,
develop to their full potential in the industrious and inventive in our
sport of cycling. approach bringing our partners
unrivalled value for their investment.
Goals:
For the period 2017-2022, our goals are: -
● To achieve a ranking of at least top 20 team in the world.
● To achieve qualification of at least two riders for Tokyo 2020 Olympic
Games.
● To achieve a gold medal performance at African Continental
Championship.
● To achieve a podium/ medal performance at 2022 Commonwealth
Games.
http://africandreamteam.net/
Our Vision:
A. There is no other UCI MTB Team like ours.
Our team is genuinely unique. Each one of our riders has a different story of
overcoming adversity and poverty to become an elite rider. The interest in
our team is such that everywhere we travel, local media is keen to hear our
story.
Our riders stand out from the crowd and make a strong statement, whether
it be through eye-catching photos or a strong presence at an event.
B. Communicating Your Values
Are you a brand that is passionate about clean cycling and cheering for an
underdog?
Do you want to associate with a success story of hard work and determination
overcoming poverty?
Would supporting our team strike a chord with your fans and build your brand
affinity?
C. Interesting Content Creation
We can provide you with unique, interesting and exciting content for your
social media channels, website and marketing brochures:
D. Exposure to the Expanding AFRICAN Cycling Market
The cycling market in Africa is growing at an exponential rate. Supporting
our team puts your brand right at the heart of the African cycling scene.
E. Social Media
We have a social media following of over 10,000 fans on Facebook. Our fan
base is global, which provides a great platform of exposure for sponsors.
http://africandreamteam.net/
What Makes Us Different?:
No other team in Africa travels as widely and as regularly as our team.
Just look at our footprint.
The Most Consistent & Visible African MTB Team
With Global Ambitions:
Major Games 4-18 Apr ‘18 Commonwealth Games Gold Coast, Australia 6-18 Oct ‘18 Youth Olympic Games Buenos Aires, Argentina World Championships 4-9 Sep ‘18 UCI MTB World Championships Lenzerheide, Switzerland UCI World Cups 10-12 Mar ‘18 UCI MTB World Cup Cape Town, South Africa 24-26 Aug ‘18 UCI MTB World Cup La Bresse, France UCI Class 1 Races 3 Feb ‘18 SA XCO Cup #1 Cape Town, South Africa 31 Mar ‘18 Nedbank Namibia XC Windhoek, Namibia 31 Mar ‘18 SA XCO Cup #2 Gauteng, South Africa 5 May ‘18 SA XCO Cup #3 Pietermaritzburg, RSA 16 Jun ‘18 SA XCO Cup #4 Mankele, South Africa 18 Aug ‘18 Nedbank Lesotho XC Maseru, Lesotho 1-7 Oct ‘18 Lesotho Sky Stage Race Roma, Lesotho 2018 Dreams:
Annual Budget 2018
Budget
USD $
(ZAR)
Affiliations & Licensing R20,000 $1500
Race & Training Expenses R160,000 $12300
Rider Insurance R20,000 $1500
International Travel R150,000 $11500
Equipment Costs R100,000 $7700
Rider Subsistence Stipends R140,000 $10800
Marketing & Branding R40,000 $3000
TOTAL R630,000 $48300
http://africandreamteam.net/
Annual Budget:
TITLE SPONSOR (Maximum two title sponsors):
● Minimum investment of $15,000/ R200,000 back of team jersey and on shorts.
per annum as cash or in-kind product or ● Team branding will give prominent exposure
services sponsorship. at the Team Pit Area at all events where the
● The official Team name will include the team is participating. The Gazebo will act as
Sponsor’s Brand Name on all levels of a team area, VIP reception and a hub for
publicity, media, communication, clothing promoting your products at events.
and branding opportunities. ● Full access to team/ individual athletes for
● The Official Team name including sponsors marketing purposes.
brand will feature on the International ● We are a loyal and committed team who will
Cycling Union database. treasure your brand/ products, give great
● The Sponsor Brand will feature very feedback and always act as responsible brand
prominently on the Team Kit, both chest and ambassadors.
MAIN SPONSOR:
● Minimum investment of $5,000/ R50,000 ● Use team photos/ news etc for brand
per annum as cash or in kind product or marketing.
services sponsorship. ● We are a loyal and committed team who will
● Large sponsor logo to appear on team treasure your brand/ products, give great
jersey, website and Team Pit branding feedback and always act as responsible brand
● Regular Social Media feedback and ambassadors.
interaction.
PRODUCT SPONSOR:
● Sponsor logo to appear on team jersey in feedback and always act as responsible brand
proportion to the size of sponsorship. ambassadors.
● We are a loyal and committed team who will
treasure your brand/ products, give honest
http://africandreamteam.net/
Investment Opportunities: Photo: Andrew McFadden
ABOUT US:
The African Dream Team is a UCI MTB Team seeing young riders aspiring to big dreams,
with a difference. The purpose of the team developing self-confidence and rising above
is to identify cycling talent from the the poverty and hopelessness that they were
developing nations of Africa, particularly born into. More than half of our team
Lesotho, and give those riders an members have lost either one or both parents,
opportunity to cycle on the world’s biggest which is not uncommon in a region with such
MTB stages. We have a proven record of a high HIV/AIDS rate.
GREAT BRAND AMBASSADORS:
OUR TEAM IS DIFFERENT! We stand out ambassadors. The stunning scenery of
from the rest of the crowd and provide your Lesotho, which is renowned for its harsh
brand with great ambassadors. The polite nature, also provides a great backdrop for you
and courteous upbringing of our riders leads to highlight your brand.
them to be natural appreciative and loyal
HISTORY OF SUCCESS:
Since the team was formed in 2014, we have World Championships and with RIO 2016
remained as the first and only African team Olympic Games experience under our belts,
to be licensed as an International Cycling we now set our sights towards Gold Coast
Union Mountain Bike Team and to compete 2018 Commonwealth Games and Tokyo 2020
in World Cup/ World Championship level Olympic Games. We pride ourselves at being
competition. Despite our lowly beginnings, the most consistent and visible team on the
we currently rank inside the top 30 teams in African & South African MTB circuit.
the world. Fresh from competition at Cairns
http://africandreamteam.net/
Photo: Hoshi Yoshida
About Us:
Team Roster 2017. Click on name to hyperlink to results on mtbcrosscountry.com
Phetetso Monese Tumelo Makae Likeleli Masitise Matshidiso Ebudilwe Malefetsane Lesofe
22/09/1984 24/08/1996 02/02/1993 17/06/1996 22/03/1996
National Champ XCM ‘17 National Champ XCO ‘17 National Champ XCO ‘17 National Champ ‘16 5th African Champs ‘17 u23
4th African Champs ‘17 2ⁿd African Champs u23 ‘17 3rd African Champs ‘17 (Botswana)
Lichaba West Teboho Khantsi Paseka Makhebesela Katleho Patrick Manasi Eric Ramohanoe
18/02/1995 01/01/1991 21/04/1993 20/09/1997 28/10/2000
National Champ XCE ‘17 3rd Nat’l Champs XCM ‘17 3rd Nat’l Champs XCO ‘17 Nat’l Champ Junior XCO ‘17
6th African Champs ‘17
Contact: Mark West (Team Manager)
Email: marklesotho@gmail.com
Whatsapp: +266 63050135
http://africandreamteam.net/
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