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an evening in disguise
A R T H R I T I S F O U N D AT I O N | N O R T H E R N C A L I F O R N I A
media kit
w ho w i l l you b e ?
Contact: Renee Goldstein, Public Relations Chair FOR IMMEDIATE RELEASE
Mobile: 415.640.3574
Email: renee@thefireflygroup.com
Date: August 1, 2018
The Arthritis Foundation introduces the Bone Bash to San Francisco on Saturday, October 27, 2018
A Great Cause - Masquerading for a Great Time!
San Francisco, CA – Join the Northern California Chapter of the Arthritis Foundation and Inaugural Chair, Sharon
Seto, to help find a cure for arthritis at Bone Bash 2018 – An Evening in Disguise on Saturday evening, October 27,
2018, at the Palace Hotel in San Francisco.
Joining Mrs. Seto to bring this important event to the Bay Area are Honorary Co-Chairs, The Honorable, London Breed,
Mayor of San Francisco, The Honorable Sam Liccardo, Mayor of San Jose, First Lady Jessica Garcia Kohl, California
State Assemblyman, David Chiu, and Dr. Chelsey Seippel. “I am so honored that the mayors of these two major cities
have chosen to make a difference by supporting the Arthritis Foundation!”, said Seto. “Proceeds from our inaugural
event will make an impact locally by not only helping support the over two million adults and children living with
arthritis in Northern California but also funding necessary research to fight for a cure.”
The Arthritis Foundation Bone Bash is a themed community-driven fundraiser that celebrates and honors those who
have given generously of their time, energy, and resources to promote information, advocacy, community, and scientific
discovery for arthritis – the nation’s leading cause of disability impacting more than 50 million adults and 300,000 kids in
the U.S. This year, the Arthritis Foundation will distinguish two inspiring Bay Area individuals who are visionaries who
have committed their lives to finding a cure and championing the fight against arthritis: our Champion of Yes! Award
recipient is Jeffrey Gottfurcht, and our Medical Award of Excellence recipient is Emily von Scheven, M.D.
Donning their venetian masks, guests will be treated to an elegant evening reminiscent of centuries-old masquerade
balls. The evening will include a cocktail reception, dinner, silent and live auctions, and honoree presentations. After
the main program, party-revelers are invited to Casino Mystique for games, merriment, and dancing.
Event Details
Cocktail Reception and Silent Auction: 6:00 – 7:30 pm
Dinner, Live Auction, and Program: 7:30 – 9:30 pm
Casino Mystique - Games and Dancing: 9:30 – 11:30 pm
For more information and to purchase tickets, go online or call 415.842.4549.
About the Arthritis Foundation
The Arthritis Foundation (www.Arthritis.org) is the Champion of Yes. We lead the fight for the arthritis community and help
conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and
community connections. Our goal is to chart a winning course, guiding families in developing personalized plans for living a full
life – and making each day another stride towards a cure.
###
1ABOUT BONE BASH 2018 – AN EVENING IN DISGUISE
A Great Cause - Masquerading for a Great Time!
The Northern California Chapter is thrilled to introduce the Bone Bash to San Francisco. The Arthritis Foundation Bone
Bash is a themed fundraising event hosted by chapters across the country to celebrate and honor the amazing people who make
an impact. Guests include community and civic leaders, corporate benefactors, notable VIPs, and other affluent supporters.
Our inaugural event, Bone Bash 2018 – An Evening in Disguise, will feature an elegant evening reminiscent of centuries-old
masquerade balls. Donning their venetian masks, guests will enjoy a cocktail reception, dinner, silent and live auctions, and
honoree presentations at the Palace Hotel, San Francisco. After the main program, party-revelers are invited to Casino Mystique
for games, merriment, and dancing.
Central to the celebration, the Arthritis Foundation distinguishes two inspiring Bay Area individuals who have committed their
lives to finding a cure and championing the fight against arthritis. We are excited to announce our 2018 Honorees. Our
Champion of Yes! Award recipient, Jeffrey Gottfurcht, and our Medical Award of Excellence recipient, Emily von Scheven,
M.D., are true visionaries who have given generously of their time, energy, and resources to promote information, advocacy,
community, and scientific discovery.
In addition to attending Bone Bash 2018 – An Evening in Disguise, sponsors and individual patrons will be invited to attend our
2018 Patron Party on September 20th. Sponsors who donate at a level $5,000 or greater will be invited to an exclusive Benefactor
Reception in November.
ATTENDEE PROFILE
Total number of attendees for Bone Bash 2018 – An Evening in Disguise is anticipated at approximately 400.
Guests include community and civic leaders, corporate benefactors, notable VIPs, and other affluent
supporters from around the Bay Area and beyond.
• According to LuxeTigers, Arthritis Foundation gala attendees are Bay Area style tastemakers
• 42% of attendees have reported median household income of $300,000 or greater
• 13% of attendees are medical professionals including rheumatologists from UCSF, Stanford, Kaiser, PAMF, and
others
• Attendees are aged 35-75
• 60%female/40% male
2THE ARTHRITIS FOUNDATION IS THE CHAMPION OF YES!
Leading the fight for the arthritis community, the Arthritis Foundation helps conquer everyday battles through life-changing
information and resources, access to optimal care, advancements in science, and community connections. Our goal is to chart a
winning course, guiding families in developing personalized plans for living a full life – and making each day another stride towards
a cure.
LOCAL IMPACT – IN NORTHERN CALIFORNIA, THE ARTHRITIS FOUNDATION IS:
• Providing Rheumatology Fellowship Funding for one UCSF Rheumatology Fellow and two Pediatric
Rheumatology Fellows at Lucile Packard Children’s Hospital and UCSF.
• Hosting 55 children at Camp Milagros and 25 teens at Teen Retreat.
• Hosting educational seminars, professional lectures, as well as expos and family days.
• Reaching over 36,000 patients and constituents through our digital tools, support network, educational
programming, helpline, and Arthritis Today magazine.
• Introducing a new educational series called “Living Your Yes” with Rheumatoid Arthritis.
Since 1948, the Arthritis Foundation has funded more than half a billion dollars in research grants. In addition, we are managing
26 major arthritis research projects with funding of more than $30 million. This is possible because of the support of
companies and individuals from our community.
32018 HONOREES
JEFFREY GOTTFURCHT
Champion of Yes Award Recipient
Jeffrey Gottfurcht is the first person in the world with rheumatoid arthritis to climb to the
summit of Mt Everest! At 27 years of age, he was diagnosed with this debilitating disease. He
had periodically experienced swollen fingers, knees, and wrists and had stiff joints in his early
20s but thought these were merely allergic reactions or due to playing football, ice hockey, or
running cross-country.
Finally, a rheumatoid arthritis specialist confirmed the diagnosis. In 2002, Jeffrey’s symptoms significantly advanced
causing him severe swelling and stiffness in his knees, toes, elbows, all his fingers, and even his jaw. An avid mountain
climber, Jeffrey decided he could not just give in. With his can-do attitude, he committed himself to training and
climbing mountains around the world to prepare for attempting Mount Everest in 2010, thereby fulfilling his number
one goal.
Unfortunately, he had to turn back at 23,000 feet due to sickness. With fierce determination and unwavering
commitment, Jeffrey returned in 2011 to Mt. Everest and against incredible odds - he finally stood on top of the world
at 29,035 feet. He speaks across the country to help inspire, motivate, and energize those who face adversity. Jeffrey
started his career in finance and became a sponsored climber - allowing him to scale mountains all over the world.
Jeffrey spends his free time with his wife and watching their three kids grow. He is a proud member of the Board of
Directors for the Arthritis Foundation of Northern California. He lives his life by saying yes, despite pain, and we are
thrilled to acknowledge the inspiration he brings to all arthritis warriors.
EMILY VON SCHEVEN, MD
Medical Award of Excellence
We are thrilled to honor Dr. Emily von Scheven as the 2018 recipient of the Medical Award of
Excellence. This award recognizes Dr. von Scheven’s passion to further our mission of improving
lives through leadership in the prevention, control, and cure of arthritis and related diseases.
As the director of the UCSF Pediatric Rheumatology Program, she specializes in the treatment of children with
rheumatic diseases such as lupus and juvenile idiopathic arthritis. Her research focuses on childhood lupus, long-term
outcomes, and optimizing wellness for children living with chronic disease. Dr. von Scheven serves as elected Vice-
Chair for the Childhood Arthritis and Rheumatology Research Alliance, a national pediatric rheumatology research
network. She also directs the UCSF Child and Adolescent Chronic Illness Center.
Dr. von Scheven received a medical degree from Pennsylvania State University, completed residency training in
Pediatrics at Children's National Medical Center in Washington, D.C., fellowshipped in rheumatology at Children's
Hospital Philadelphia, and received a Master’s in Clinical Research from the University of California, San Francisco.
She is an active member of the Board of Directors for the Arthritis Foundation of Northern California.
4MEDIA SPONSORSHIP OPPORTUNITIES
DONATION AGREEMENT FINALIZED FOR INCLUSION IN PRINTED INVITATION DUE BY AUGUST 30, 2018.
PRESENTING MEDIA SPONSOR (ONE AVAILABLE)
$10,000+ In-Kind Donation Value
Benefits:
• Sponsor logo and web page link to appear on event website and inclusion all social media platforms
• Recognized as PRESENTING MEDIA SPONSOR on event collateral including invitation, digital and print signage, and
event program
• Two Patron Level tickets to Bone Bash 2018 – An Evening in Disguise with premium seating
• Two tickets to the Patron Party (September 20th)
• Two tickets to the Benefactor Reception (November)
MEDIA SPONSOR (MULTIPLE AVAILABLE)
$5,000 -$9,999 In-Kind Donation Value
Benefits:
• Sponsor logo and web page link to appear on event website and inclusion all social media platforms
• Recognized as MEDIA SPONSOR on event collateral including invitation, digital and print signage, and event program
• Two Patron Level tickets to Bone Bash 2018 – An Evening in Disguise with preferred seating
• Two tickets to the Patron Party (September 20th)
• Two tickets to the Benefactor Reception (November)
MEDIA PARTNER (MULTIPLE AVAILABLE)
Up to $4,999 In Kind-Donation Value
Benefits:
• Sponsor logo and web page link to appear on event website and inclusion all social media platforms
• Recognized as MEDIA PARTNER on event collateral including invitation, digital and print signage, and event program
5IN-KIND DONATION BENEFITS
In-Kind In-Kind In-Kind In-Kind
Donation Donation Donation Donation
< $2,500 $2,500 - $5,000 - > $10,000
$4,999 $9,999
COLLATERAL
Invitation Recognition (print) Text Listing Logo Logo Logo
Day of Event Program Recognition (print) Logo Logo Logo Logo
Ad in Event Program NA Quarter Page Half Page Full Page
Website Logo Logo Logo Logo
Event Signage Logo Logo Logo Logo
PUBLIC RELATIONS
Pre- and Post-Event Press Release NA NA √ √
Recognition
Mentions in Social Media Promotion √ √ √ √
Collectively as Collectively as
Acknowledgement in Remarks at Event in-kind in-kind √ √
sponsors sponsors
COMMUNICATIONS
Social media sites and advertisements NA √ √ √
HOSPITALITY
NA NA 2 Tickets 2 Tickets
Patron Level Event Ticket
Preferred Level Premium Level
Patron Party Invitation NA NA 2 Invitations 2 Invitations
Benefactor Reception Invitation NA NA 2 Invitations 2 Invitations
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