How to Use Customer Education As a Marketing Tool [Tips & Checklist]

How to Use Customer Education As a Marketing Tool [Tips & Checklist]

Customer education, in the simplest term, is a marketing strategy. This doesn’t mean other strategies are an unreliable
fit to upscale your ROI. But with global disruption and customer thought-process shift — actively “pulling” information
to support their purchasing decisions, you need a more inclusive marketing strategy.

Customer education solely depends on your objectives. Whether you want to increase product adoption, generate
demand for your product, increase conversion rate (free to paid users), or even prioritize having a talent pool of
qualified people that uses your product. If your priorities are amongst any of above mentioned, your education must
report to marketing & sales reps. So, shall we start to know about how to use customer education as a marketing tool
[tips & checklist].

Importance of Customer Education
In the digital-savvy and information-driven culture, customer education is a valuable asset for any marketing team.
Gone are the days when worn-out sales pitches fueled the ROI of any organization. Because, nowadays, customers are
putting their necks out to educate their buying decisions. So, it all drips down to how aware are the customers of your
product and services.

Recent research by New Century Media suggests that companies who invest in customer educational assets foster
consumers 29 times, who are likely to buy. The best example of this is Hubspot Academy, the people who take their
courses or even read their blogs are more likely to buy their offerings. So, it is not rocket science.

It is a question of consumer thought-process shift — actively “pulling” information to support their purchasing
decisions. This shift in the digital culture has created a context in which consumers feel the need to engage with your
products, and your services, through a deeper & meaningful, bite-size education.

Furthermore, Forbes former contributor, Steve Olenski, articulated in his Education-based Marketing blog that;

“Today’s consumers won’t do business with people they don’t trust.”

As consumers expect immediate gratification, it gets harder for them to buy unless it's on their terms and timetable.
Hard fact, but true! So, for them to trust you, they need to feel assured that they are dealing with the right company
that has their best interest in mind.

About CXcherry

CXcherry is a modern, AI-enabled, purpose-built Customer Education Platform. CXcherry Customer Education Platform
is on a mission to redefine the way you onboard, engage and retain your customers. CXcherry Customer Education
Software help you to accelerate your product adoption and increase customer retention through continuous customer
education.

Leading organizations around the world trust CXcherry customer learning platform to manage & deliver their customer
training and measure the business impact of their customer experience. CXcherry Customer Training Learning
Management System is proud to be one of the important partners in your customer's success journey. CXcherry
Customer Training LMS Software Online is used by many leading Small & Medium Enterprises, Start-up companies,
Training Companies, SaaS, PaaS, and Software Product companies to train & educate their customers.

It acts as the single suite for all your training needs. Some of the key benefits are-

 1.   Easy Administration
 2.   Intuitive User Engagement
 3.   Easy Content Upload
 4.   Built-In Certification and Assessment Engine
 5.   Multi-Domain Functionality
 6.   API Driven Third-Party Integrations
 7.   Data Intelligence & Reports
 8.   Enterprise-Grade Reliability and Security
 9.   Powerful Integrations with WordPress, Zoom

Contact CXcherry

Address: 2603 Camino Ramon STE 200,San Ramon, CA 94582,United States

Contact No: (+1) 332-232-7494

Email: info@cxcherry.io

Website: www.cxcherry.io

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