2nd Annual Stampede Breakfast at Hotel Arts

2nd Annual Stampede Breakfast at Hotel Arts
                                           July 8, 2015
Overview:
The Amber Approved Stampede Breakfast is a gourmet-inspired healthy
alternative to the traditional Stampede breakfast. The dream of Holistic
Nutritionist, Author and healthy food crusader Amber Romaniuk became a sold-
out hit in its first year in 2014. Once again Amber collaborates with the team at
Hotel Arts: award-winning Executive Chef Duncan Ly and Pastry Chef Karine
Moulin who was seen on Top Chef Canada season four. These talented chefs will
be creating the sumptuous breakfast creations.

Located in downtown Calgary, at the heart of all the Stampede action, Hotel Arts
is a sumptuous blend of modern luxury and intuitive service in a premier designer
boutique-style hotel. A White Hat of the Year 2013 award winner, Hotel Arts is
passionate about transforming ordinary events into extraordinary experiences.

 Amber Approved foods are gluten, sugar and dairy-free. The breakfast includes
Stampede favourites with a healthy yet delicious twist (i.e. gluten –free pancakes,
nitrite-free sausage, free range eggs) and other decadent additions of fruit
smoothies, organic juice shots, infused waters and more...

Date: Wednesday July 8, 2015
Time: 7 a.m. to 10 a.m.
Location: Hotel Arts 119 12 Ave SW, Calgary, AB T2R 0V1

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                  Page 1

Who will be attending: The anticipated attendees are health-conscious foodies
which include those with food sensitivities, allergies and geared toward the
principles of Amber Approved recipes that are gluten, sugar and dairy free. The
demographics are anticipated to be around 60% woman and 40% men. Invitees
include the Mayor of Calgary, Naheed Nenshi and City Councillors and food
industry bloggers, writers, chefs, nutritionists and other leaders in the field of
food, health and wellness.
Attendees: Attendance will be limited to 200 people. The first breakfast in 2014
sold out in 3 weeks. Get your tickets early!
Tickets: Tickets for this gourmet buffet are $50.00 per person and must be
purchased in advance. Tickets will not be available at the door due to the
preparation and presentation of the exquisite menu.
Giving: Amber Approved is a proud supporter of Calgary Meals on Wheels. A
portion of the proceeds from the Amber Approved Stampede Breakfast will be
donated to Calgary Meals on Wheels. (Watch for more news on the Charity
Bachelor Auction in support of MOW during the event. Early word is celebrity
bachelor’s include radio station DJ fan favourites and one or more Calgary
Stampeders are already on the list!) http://mealsonwheels.com/

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                   Page 2

Menu: The menu is being created by Executive Chef Duncan Ly, Pastry Chef
Karine Moulin and Executive Sous Chef Craig Boje.
Breakfast Format: Amber Romaniuk will be hosting the breakfast with Special
Guest Emcee, Global TV reporter, Jenna Freeman . Honoured guests and select
sponsors will speak throughout the morning. A local country band is planned to
entertain guests with live music to keep the capacity crowd in the Stampede
spirit. As details are confirmed they will be posted online at Amber Approved and
on the Face Book Page. You are encouraged to check back often for updates.
https://www.facebook.com/AmberApproved
Host: Amber Romaniuk 403-999-2264                   amber@nourishthislife.ca
http://amberapproved.ca
Marketing & Promotions: Sam Rafoss 403-988-7507 sam@samrafoss.com
www.samrafoss.com

Marketing and Promotions Campaign
The following is our general marketing platform for the Amber Approved
Stampede Breakfast.
Marketing mediums to be used for this process
    Amber Romaniuk is a regular guest expert on Global TV
    Press Release advertising to all radio, T.V., and Newspaper sources
    Extensive online advertising
    Database Marketing
    Social Media
    Print media such as posters and/or handbills
    Invitations to local companies and supporters will be promoting the event
     via their website, event, and bulletin boards
    Affiliate marketing
    *Other marketing options will be explored and ongoing.
Promotions based on sponsorship and ticket sales numbers. Amber Approved
reserves the right to change the promotional strategy at own discretion.

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                    Page 3

Interviews with Amber Romaniuk and/or select sponsors, Chefs or other
contributors have been scheduled to date, with the following media: Shaw TV,
Global Calgary Morning Show, 660 All News Radio.
PRESS & BLOGS : 1ST Annual Amber Approved Stampede Breakfast 2014
http://amberapproved.ca/healthy-stampede-breakfast-global-calgary-july-6-2014/

http://stmpdr.com/clean-up-your-stampede-breakfast/

http://www.gfyyc.com/how-to-stay-gluten-free-at-stampede/

http://www.avenuecalgary.com/Restaurants-Food/7-Stampede-Breakfasts-that-Offer-Something-
Slightly-Different/

http://immrfabulous.com/2014/07/11/fabs-stampede-top-11/

http://market17.ca/2014/06/18/healthy-stampede-breakfast-july-9.php

http://immrfabulous.com/2014/06/19/the-healthiest-breakfast-of-stampede/

Sponsorship Packages
Platinum Sponsor $1,500.00 – Prime Sponsorship
      Exclusive Booth Location to showcase products and services
      Free Prize Draw allowed at your table
      Tent Card Name and Logo placed on the Breakfast Table(s)
      One Menu Item Exclusive Promotion the morning of the breakfast (i.e. Juice
       Shot promotion)
      Stage advertising - Sponsor's infomercial will be announced 3 x throughout
       the morning by Amber Romaniuk &/or Jenna Freeman
      Sponsor’s name & logo on all of our promotional materials and event
       advertisements (Newspaper, print, website, social media, posters, etc.)
      Sponsor’s logo and web link on the Amber Approved Stampede Breakfast
       Page
      Newsletter announcement to the Amber Approved database
      One month of post event exposure on the website
       Large banner logo on our sponsor board (Featured at the entrance of the
       event)
      Feature interview on Amber Approved TV’s YouTube Channel & Website

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                                 Page 4

 1 page advertisement & 500 word article in Amber Approved Magazine (for
     two editions)

Gold Sponsor - $1,000
      Exclusive Booth Location to showcase products and services
      Free Prize Draw allowed at your table
      Tent Card Name and Logo placed on the Breakfast Table(s)
      Stage advertising - Sponsor's infomercial will be announced 2 x throughout
       the morning by Amber Romaniuk &/or Jenna Freeman
      Sponsor’s name & logo on all of our promotional materials and event
       advertisements (Newspaper, print, website, social media, posters, etc.)
      Sponsor’s logo and web link on the Amber Approved Stampede Breakfast
       Page
      Newsletter announcement to the Amber Approved database
      One month of post event exposure on the website
       Medium banner logo on our sponsor board (Featured at the entrance of
       the event)

Silver Sponsor - $600
    Shared Booth Location to showcase one product/service
    Tent Card Name and Logo placed on the Breakfast Table(s)
    Stage advertising - Sponsor's infomercial will be announced 1 x throughout
     the morning by Amber Romaniuk &/or Jenna Freeman.
    Sponsor’s name & logo on all of our promotional materials and event
     advertisements (Newspaper, print, website, social media, posters, etc.)
    Sponsor’s logo and web link on the Amber Approved Stampede Breakfast
     Page
    One month of post event exposure on the website
    Small banner logo on our sponsor board (Featured at the entrance of the
     event)

Bronze Sponsor - $300
    Shared Booth Location to showcase one product/service
    Sponsor’s name & logo on all of our promotional materials and event
     advertisements (Newspaper, print, website, social media, posters, etc.)
2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                  Page 5

 Sponsor’s logo and web link on the Amber Approved Stampede Breakfast
     Page
    One month of post event exposure on the website
    Small banner logo on our sponsor board (Featured at the entrance of the
     event)

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015              Page 6

Thank you to our gracious Sponsors.

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015   Page 7

Amber Romaniuk is out to change the world,
                                                  one restaurant at a time, one home-cooked
                                                  meal at a time. She is a Holistic Nutritionist,
                                                  teacher, public speaker, and author of Amber
                                                  Approved: Gluten, Sugar, & Dairy-Free. With a
                                                  passion for healthy eating choices, Amber
                                                  finds it fulfilling to combine her training and
                                                  her own experience of food addiction to
                                                  support others trying to make massive life
                                                  transformations and escape vicious cycles that
                                                  refined foods and psychological voids can
                                                  create. Amber is a crusader for change, and
                                                  she is devoting her considerable energy to
                                                  changing food culture in Calgary, and helping
                                                  people pursue healthy, nutritious food
                                                  choices. She strives to help support her clients
                                                  make lasting lifestyle changes with their
                                                  health at her office at Mission Fitness.
                                                  Phone: 403.999.2264
                                                  Twitter: @amberapproved
                                                  instagram: instagram.com/amberromaniuk
                                                  Linked in:
                                                  http://www.linkedin.com/in/amberromaniuk

                                                  Sam Rafoss, RHN is a holistic nutritionist,
                                                  speaker, author and business & marketing
                                                  mentor. Her coaching is focused on helping
                                                  the healers of the world gain confidence,
                                                  attract their ideal clients and make money
                                                  doing what they love to do. A recipient of the
                                                  2014 Amazing Coach Award from the
                                                  Inspirational Business Leaders Council, Sam is
                                                  serving her higher purpose so others can serve
                                                  theirs. When you're ready to boom your
                                                  business, Sam takes you by the hand and
                                                  ensures you create the life of your dreams.
                                                  Toll Free 1.855.860.6777
                                                  Twitter: @SamRafoss
                                                  Instagram: Sam Rafoss
                                                  LinkedIn: Sam Rafoss
                                                  Facebook Page: Sam Rafoss Consulting

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                                Page 8

Executive Chef, Hotel Arts Group, Duncan Ly
Duncan Ly is the Executive Chef of the Hotel Arts
Group. Chef Ly started his culinary career at the
Wickaninnish Inn in Tofino and has worked over the
years at Diva (Metropolitan Hotel, Vancouver), Catch
(Hyatt Regency, Calgary) and the Elbow River Casino
(Calgary) before joining Hotel Arts Group in 2005 as
Executive Chef

In his tenure with the Hotel Arts Group, Chef Ly has
opened and influenced the cuisines of four separate
restaurants: the Vietmodern cuisine of Raw Bar by
Duncan Ly, the intimate and award-winning Chef’s
Table at Kensington Riverside Inn, as well as the 200-
seat Olives Restaurant and most recently, Yellow Door Bistro. He has also overseen the creation
of a new banquet kitchen to support hosting on-site events for up to 700 attendees, as well as
off-site catering functions for up to 1,400 guests

Chef Ly has won numerous accolades during the course of his culinary career. He competed at
Gold Medal Plates: Canada's Culinary Championships, numerous regional competitions and was
part of Team Alberta in Luxembourg at the World Culinary Olympics. Chef represented
Calgary’s exciting dining scene at the Canadian Culinary Championships in February 2014 taking
home the silver medal after winning Gold Medal Plates in Calgary November 2013.

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015                              Page 9

Pastry Chef, Hotel Arts Group,
Karine Moulin
Pastry Chef Karine Moulin re-joined
the Hotel Arts Group in 2012 and is
one of Western Canada's great
talents preparing exquisite desserts.
A graduate of SAIT's Culinary
Program, Karine has worked at
diverse restaurants and hotels
honing her craft. Over the years,
Karine has worked with St. Germain
Bistro, Hyatt Regency Calgary and
the ATCO Culinary Kitchen. She has
worked with the Hotel Arts Group
helping to launch an array of new
desserts for Raw Bar by Duncan Ly,
Yellow Door Bistro, the group's
growing banquet and catering
division as well as all those amazing
in-room welcome amenities for VIP
guests. Karine has been developing
an array of gluten free desserts for
our restaurants and our banquet
operations.
Karine was announced as one of
fourteen competitors on Top Chef
Canada season four set to air March
10 of 2014.

2nd Annual Amber Approved Stampede Breakfast – July 8, 2015   Page 10