MEDIA KIT ricardocuisine.com 2013
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DID YOU KNOW TELEVISION • On September 9th, 2013, Ricardo will begin his 12th season of 145 new shows on Radio-Canada French Network. • September 16th, 2012, Ricardo was awarded the Gemini for Best Animation: magazine services, cultural. • Ricardo and Friends series continues on Food Network and on Global. MAGAZINE • According to PMB (Spring 2013), 616,000 readers per issue, a raise up to 5,2% compare to Spring 2012. • According to W25-54, RICARDO is the most interesting magazine in Canada. RADIO • Ricardo animated until recently LES MIDIS DE VÉRO, the most listened lunch show with Véronique Cloutier on Rythme FM station in Quebec Province. We can now hear Ricardo on Thursday noon as a culinary collaborator. INTERNET • Facebook confirms Ricardo’s popularity as THE MOST POPULAR CHEF IN CANADA with over 86,5600 fans. • RICARDO TV Show, is the 7 more important Twitter community in Canadian television. OTHERS • His recent book La Mijoteuse is breaking records on the publishing market with more then 100,000 issues. The English version will be available in Autumn 2013 by HarperCollins Publishers. • In 2012, Ricardo received the Queen Elizabeth II Diamond Jubilee Medal on October 21st from the Governor General of Canada. Ricardo received this honour for his involvement with La Tablée des Chefs and his work with underprivileged kids. • In 2009, the book «�Parce qu’on a tous de la visite�» was rewarded the GOLD AWARD in the Contest Canadian cookbook organized by Cuisine Canada and the University of Guelph and the BEST BOOK entertainment in French at the Gourmand World Cookbook Awards / Canadian. • According to a Leger Marketing survey (April, 2010) with 1,500 Canadians (300 in Quebec), Ricardo is THE MOST POPULAR CANADIAN CHEF. Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)
RICARDO’S CLIENTS 72% are women (i: 141) TARGETING PROFILE ………………………………………………… 56% are aged 25 to 54 (i: 56%) MARY • She is between 45-55 years old; • As she worked all her life, she can now spend 71% are (i: homeowners more time to enjoy life in good company. The live as a couple culinary art and the art of receiving are for her a way to acquire self-assurance; 68% (i: 111) • Her interests are: discovering new things and pursuing her creative interests 36% have children at home (i: 116) JENNIFER have a household • She is between 25-45 years old • She is in the most productive period of her career 67% income of $50,000 or more (i: 115) • She has pleasure working to accomplish personal achievement • She has self-confidence and autonomy • Like other modern women, she is enthusiastic 54% attended (i: 122) university about new technologies are the principal • Her most driving need is to be efficient in the kitchen 86% grocery shopper (i: 116) Source : PMB Fall 2012, French Quebec, Adults 18+ (Print Measurement Bureau)
DID YOU KNOW ………………………………………………………………………………… ricardocuisine.com in French has: • More than 4,000 RECIPES online • More than 12 millions page views monthly • More than 1,2 million unique-visitors monthly • 70% of our users are women • The visitors spend more then 3 minutes on our web site • They consult an average of 5 PAGES by visit • More than 130,000 members receive ricardocuisine.com weekly newsletter with an open rate of 43% • With more the 76,000 fans on FACEBOOK, Ricardo has the most popular Chef’s page in Canada • iPad targeting, the tablets users view more then 2,3 million pages monthly • Partners: MSN, Sympatico, Québec Amériques, Maman pour la vie The mobile web site of ricardocuisine.com in French has: • More than 921,000 pages views monthly • More than 200,000 unique-visitors monthly • The visitor spend more than 2 minutes on our mobile web site • They consult an average of 2 PAGES by visit Source: Google Analytics, March 2013
DID YOU KNOW ………………………………………………………………………………… ricardocuisine.com in English has: • More than 3,000 RECIPES online • More than 350,000 page views monthly • More than 66,000 unique-visitors monthly • More than 11,600 members for the English newsletter • Ricardo has more then 10,600 fans on is English FACEBOOK page • Partners: Sympatico Why advertise on ricardocuisine.com ………………………………………………………………………………… Exposure and profile online recipe market is constantly growing among affluent adults of all ages Tangible results statistics on visitor interactivity is provided Highly flexible campaigns variety of formats, high frequency, fast distribution Proximity and loyalty precision targeting Source: Google Analytics, March 2013
WHAT IS IT? ………………………………………………………………………………… • Like Ricardo himself, the web site is tasteful, dynamic and accessible. • ricardocuisine.com is different from many other recipe sites, since the user is taking a culinary journey through high quality and unique content. All Ricardo’s recipes are triple-tested. CONTENT ………………………………………………………………………………… • Most of the culinary history of Ricardo • A complete set of dynamic interactive tools: - User friendly full-feature search function that allows diferent type of search. - A personalized cookbook that saves the user’s favorite dishes. - Custom menus for everyday use or special occasions. - Grocery lists that can be printed or e-mailed. • A weekly menu online every Thursday. • Superb photos that differentiates the site from the others. • Videos where Ricardo shares his Chef secrets, demonstrates cooking techniques, provides useful tips in the buyer’s guide as well as seasonal ideas for celebrating with friends and family. • Articles and tips on health, entertaining, shopping and food chemistry by high- profile nutritionists and journalists.
WEB SITE INTEGRATION 1 HOME PAGE Web site, French & English ………………………………………………………………………………… BIG BOX Format: 300 X 250 LOGO LOGO SPONSORSHIP MENU OF THE WEEK
WEB SITE INTEGRATION 2 LEADERBOARD AND BIG BOX Web site, French & English ………………………………………………………………………………… ROS LEADERBOARD Format: 728 X 90 BIG BOX Format: 300 X 250 HALF PAGE Format: 300 X 600
MOBILE INTEGRATION 3 MOBILE mobile site, French & English ………………………………………………………………………………… ROS BANNER Format 300 X 50
WEB SITE INTEGRATION 4 ADVERTORIAL PAGE – Partners list Web site, French & English ………………………………………………………………………………… TEXT LINK ON ALL THE PAGES REDIRECTING ON YOUR ADVERTORIAL PAGE ………………………………………………………………………………… ADVERTORIAL ADVERTORIAL PAGE PAGE BOX AND TEXT Your own editorial content via an advertorial page to promote your product to users. Each microsite is dressed according to your colors, leaderboard and half page permanently.
WEB SITE INTEGRATION 5 SPONSORSHIP Web site, French & English ………………………………………………………………………………… LEADERBOARD Format : 728 X 90 PRESENTED BY: LOGO Official presenter of our thematic files: • Permanently on the sponsorship page • Self-promotion in ROS with logo of the presenter • Bank of ROS impression • Newsletter and/or targeting A turnkey integration for exclusivity. HALF PAGE Format 300 X 600
WEB SITE INTEGRATION 6 TARGETING– RECIPES Web site, French & English ………………………………………………………………………………… ………………………………… BIG BOX 125 X 125 Format : Format 300 X 250 ……………………………………… Integrating advertising in a word, theme and/or class of research and results. Format 500 X 60
WEB SITE INTEGRATION The - 30 - 7 French web site recipes, articles or videos ………………………………………………………………………………… LEADERBOARD Your ad space Format : 728 X 90 30 recipes, articles or videos of Ridarco as a unique theme, for example: health, salads, spring, lunch box, etc.; HALF PAGE Format : 300X600 Your ad space …………………………………………………………………………………
infolettre 20 septembre 2011 Bonjour Anouk, NEWSLETTER INTEGRATION 8 ………………………………………………………………………………… NEWSLETTER in French and in English le magazine a 10 ans ! More than 130,000 of ricardocusine.com members receive the newsletter every Tuesday. More than 11,600 of ricardocusine.com members receive the newsletter twice a month . Infolettre ricardocuisine.com - Septembre 2011 11-11-01 11:08 Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place. infolettre 20 septembre 2011 Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau Bonjour Anouk, magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci ! Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici. fruits du verger partenaires Ils sont beaux, frais, savoureux et juteux à souhait, les fruits du verger. Ajoutez pommes, poires, prunes et pêches à vos le magazine a 10 ans ! recettes ou savourez-les tel quel. Faites le plein de fraîcheur en ce début de saison automnale. BIG BOX Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place. Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci ! Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici. Sucré ou salé ? Format : 150 X 200 fruits du verger partenaires • Prunes Ils sont beaux, frais, savoureux et juteux à souhait, les fruits du verger. Ajoutez • Poires pommes, poires, prunes et pêches à vos recettes ou savourez-les tel quel. Faites • Pommes le plein de fraîcheur en ce début de saison automnale. • Pêches Sucré ou salé ? • Prunes • Poires BBQ d'automne • Pommes • Pêches BBQ d'automne La fin septembre approche...et alors ? Le barbecue ne demande qu’à griller, lui ! Réalisez un menu sur le barbecue prêt en trois quarts d'heure. Un régal automnal La fin septembre approche...et alors ? Le vite fait, bien fait. • Buschetta aux tomates et à l'avocat barbecue ne demande qu’à griller, lui ! • Saucisses et mangues grillées • Salade de fruits d'automne Réalisez un menu sur le barbecue prêt en trois quarts d'heure. Un régal automnal vite fait, bien fait. BIG BOX suivez Ricardo • Buschetta aux tomates et à l'avocat Format : 150 X 200 l'appel des tartes • Saucisses et mangues grillées L’automne, les tartes sont toujours au • Salade de fruits d'automne rendez-vous. Craquantes à l’extérieur et moelleuses à l’intérieur, elles nous appellent, avec leur parfum sucré et envoûtant. Répondez à l'appel ! magazine • Tarte aux poires caramélisées • Tarte aux pommes classique • Tarte aux pommes et à la courge • Tartelettes rustiques aux pêches • • Tartelettes fines aux pommes Toutes nos recettes de tartes suivez Ricardo l'appel des tartes L’automne, les tartes sont toujours au rendez-vous. Craquantes à l’extérieur et Ricardocuisine.com | Devenir membre | Écrivez-nous Pour se désabonner de l'infolettre moelleuses à l’intérieur, elles nous Copyright © 2011 Ricardo Media Inc. Tous droits réservés. Vous recevez ce courriel suite à une participation à un des concours de Ricardocuisine.com. appellent, avec leur parfum sucré et envoûtant. Répondez à l'appel ! http://ofsys.com/T/OFSYS/SM2/2/S/F/2049/3556017/G4f7t7QW.html Page 1 sur 1 magazine • Tarte aux poires caramélisées • Tarte aux pommes classique • Tarte aux pommes et à la courge • Tartelettes rustiques aux pêches
WEB SITE INTEGRATION 9 OTHER FORMATS TO CONSIDER Web site, French & English ………………………………………………………………………………… • CATFISH • WALLPAPER • TAKE OVER • EXPANDABLE BIG BOX • BIG BOX VIDEO • EXPANDABLE LEADERBOARD • INTERSTITIAL ON THE MOBILE WEB SITE • IPAD TARGETING • CONTEXT / MEDIA MIX (magazine + web)
Web Adguideline ricardocuisine.com Format Size File weight Type Rich media Leaderboard 728 X 90 50K format* Rich media Big Box 300 X 250 50K format* 728 X 90 + Rich media Expandable leadeboard 50K 728 X 360 format* 300 X 250 + Rich media Expandable big box 50K *Flash banner: 600 X 250 format* Rich media Half page 300 X 600 50k • A JPG copy of flash banner needs format* to be provided. Rich media Video big box 300 X 250 50k format* • Flash URL «�Click Tag�»: Rich media on(release) { Targeting leaderboard 300 X 250 50K format* getURL(_root.clickTag, "_blank"); Rich media } Targeting big box 728 X 90 50K format* Targeting logo (end of Rich media 125 X 125 40K recipes) format* For more information, please contact: Targeting banner (end of Rich media razak@ricardocuisine.com 500 X 60 40K recipes or results) format* Wallpaper ON DEMAND ONLY Catfish ON DEMAND ONLY 300 X 250 iPad targeting 50K Standard media 728 X 90 Mobile / Banner 300 X 50 3K Standard media Newsletter 150 X 200 15K Standard media
CONTACT ………………………………………………………………………………… Do not hesitate to contact us for more information. Montreal Head office Toronto office MANON BEAUDRY ANNE WARING Sales and Marketing Director Sales Manager manon@ricardocuisine.com anne@mascom.ca 450 465-4500 (206) 416 652-9038 (21) ANOUK LEBRUN MALBEUF Account executive and sales and marketing coordinator anouk@ricardocuisine.com 450 465-4500 (246) NATHALIE RHO Account executive nathalier@ricardocuisine.com 450 465-4500 (207) ISRAËL BRAIS Account executive israel@ricardocuisine.com 450 465-4500 (219)
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