Media kit 2020 - California Homes Magazine
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media kit 2020
mission statement
W
hen California Homes was launched in 1997 our mission was simple:
portray California architecture and design at its best. Published
bimonthly, with an additional special interest publication, The Essential
Guide to Architect & Builders, out once each year for a total of seven issues per
year
California Homes is considered one of the most important regional magazines
in the country and offers inspiring architecture, distinctive interior design and a
statewide calendar of visual arts, exhibitions and important design events. After
23 years, the magazine and its online platforms have established a reputation for
pride of place. Our editorial content expresses a passion for California design with
a keen curated eye towards sophistication, composed beauty and the California
lifestyle.
California Homes is a statement of the true worth of the state. It is about quality
and beauty. It is about the values that bind us together
“California architects
and interior designers
have a reputation for
expanding the cutting
edge of design, but
never losing sight of our
architectural heritage.”
Susan McFadden,
Editor-in-Chief
calhomesmagazine.com
editorial calendar 2020
JAN/FEB 2020 MAR/APR 2020
california contemporary gardens
& modernism in the desert homes from traditional to eclectic
• Lighting • Planters & Garden Accessories
• Rugs • Tile, Stone and Wood
AD DEADLINE DECEMBER 10, 2019 | ON SALE JANUARY 20, 2020 AD DEADLINE FEBRUARY 17, 2020 | ON SALE MARCH 15, 2020
MAY/JUNE 2020 JULY/AUG 2020
outdoor living vacation homes
special kitchen issue summer entertaining
waterfront homes california travel
• Outdoor Furniture • Paint trends
• Kitchen Appliances • Bath & Shower
AD DEADLINE MARCH 27, 2020 | ON SALE MAY 15, 2020 AD DEADLINE JUNE 10, 2020 | ON SALE JULY 15, 2020
SEPT/ OCT 2020 NOV/DEC 2020
creators and food & wine issue designer at home
california ranches holiday entertaining
entertaining • Gift Guide
• Fabric • Tabletop
• Decorative Hardware
AD DEADLINE OCTOBER 9, 2020 | ON SALE NOVEMBER 10, 2020
AD DEADLINE AUGUST 5, 2020 | ON SALE SEPTEMBER 15, 2020
ESSENTIAL GUIDE TO
ARCHITECT & BUILDERS 2020
special issue
AD DEADLINE JANUARY 6, 2020 | ON SALE FEBRUARY 25, 2020
calhomesmagazine.com
engage with our readers
CALIFORNIA HOMES
PARTNERSHIPS
ASID Los Angeles
ASID/Designer Wednesdays
ASID Orange County
Legends of La Cienega
Maison Objet
Palm Springs Modernism Show
WestEdge - Los Angeles Fall 2019
WestWeek - Pacific Design Center
The San Francisco Fall Show
ASID
Designer Wednesdays @SF Design Center
Legends of La Cienega
Palm Springs Modernism Show
San Francisco Fall Show
WestEdge Los Angeles Fall 2020
Westweek @Pacific Design Center
MARKETING
California Homes sponsored events
Network with our loyal readers and the design
community with showroom events to promote your
brand and products.
gift to your customers
Advertisers are entitled to a one-year compli-
mentary subscription for each $100 of advertising
spent.
calhomesmagazine.com
readers
AUDIENCE: Our readers are
as varied as our features but
hold shared values: a taste for
the well lived life, a thirst for
cultivated design and a sense
of adventure. They value
enhancing their lives through
design and celebrating the
bounty of California.
Subscribers Newsstand Buyers
Female 78% 60%
Married 72% 82%
Median Age 43 42
Number in Household 3.1 2.9
Own Home 92% 89%
Own Second Home 48% 39%
Primary Home Value $2.0 M $1.5 M
Household Income $515,000 $394,000
Plan to Remodel or Redecorate 54% --
Plan to Buy Furniture, Antiques, Art 80% --
Professional Interest in the Industry 52% 46%
Carry Professional Designation* 25% 18%
Save Copies More Than 1 Year 75% 56
Previous Copies Purchased -- 74%
* e.g. ASID, AIA, etc
California homes conducts continuous readership studies of both subscribers and newsstand buyers. The results shown are as of
Fall of 2012. This study does not include the copies of each issue distributed at the major design centers, design and antique ori-
ented events, and in the rooms of finer California hotels.
calhomesmagazine.com
circulation & distribution
CIRCULATION
Rate Base Readership Subscription Single Copy
42,000 100,000 $22. 00
$5. 99
Average Paid Circulation Single Issue/Newsstand
29,257 18,500
Subscription: Paid & Requested Controlled Distribution
12,757 8,000
Newsstand Paid Circulation
DISTICOR MAGAZINE DISTRIBUTION
DISTRIBUTION
CALIFORNIA newsstands
HOMES
THE MAGAZINE OF ARCHITECTURE
THE ARTS & DISTINCTIVE DESIGN
Distributed through Disticor Magazine Distribution.
Newsstand consultant through Clear Choice Consultant.
Good
the Available at drug stores, home improvement stores and
high—end grocers throughout California such as Ralphs,
Life LA JOLLA
Whole Foods, Bristol Farms, Vons, Gelson’s Markets,
Pavilions, Albertson, Nob Hill, Whole Foods. Draeger’s.
LAKE TAHOE Safeway, Woodland Market, and the following airports:
LA QUINTA San Francisco, LAX, Orange County and Ontario.
SAN FRANCISCO
bookstores
Major retail chains including Barnes & Noble. Nationwide,
Hasting Books, and Independent bookstores
design events & showcase
+ ENTERTAINING
IN THE GARDEN houseS
Showcase Houses throughout California. Major Antique
and Interior Design Shows, Palm Springs Modernism Show,
California Homes sponsored events.
* See Marketing Program section for Added Value Event
Information.
calhomesmagazine.com
contacts
EDITORIAL
Susan McFadden, Editor-in-Chief, Newport Beach
susan@calhomesmagazine.com
Kendra Boutell, Editor-at-large, San Francisco
kendra@calhomesmagazine.com
Kathy Bryant, Art Editor
Kathy@calhomesmagazine.com
ADVERTISING
Heidi Gerpheide, Publisher
Heidi@calhomesmagazine.com
Amanda Commins, Executive Sales Director,
Los Angeles and Santa Barbara
Amanda@calhomesmagazie.com
Linda McCall, Associate Publisher, Orange County
and San Diego
LMcCall4444@yahoo.com
Jo Campbell Fujii, Media Consultant
jocampbellfujii@gmail.com
PRODUCTION
Megan Keough, Art Director
Megan@calhomesmagazine.com
Cathy Maly, Director of Operations
Cathy@calhomesmagazine.com
NEWPORT BEACH
PO BOX 8655
Newport Beach, CA 92658
Tel: 949.640.1484
SAN FRANCISCO
Heidi@calhomesmagazine.com
calhomesmagazine.com
advertising rates
MERCHANDISING OPPORTUNITIES INCLUDE:
Product editorial, advertorial, in store consumer and trade events,
co-branded partnerships, online editorial and sponsored email
promotions.
FOUR COLOR 1 time 3 times* 6 times*
Two Page Spread 6000 5600 5300
One Page (Guaranteed) 3500 3360 3250
One Page (Premium) 3400 3200 3100
One Page (Run of Book) 3000 2900 2800
2/3 Page (Vertical) 2400 2200 2000
1/2 Page (Horizontal) 2100 1900 1800
1/3 Page (Square) 1500 1300 1200
COVER 1 time 3 times* 6 times*
Cover 2 or Page 1 3950 3640 3450
Cover 3 3900 3650 3500
Cover 4 5000 4500 4200
positions
Guaranteed: Any specific page guaranteed to advertiser. Premium: Any page within the first 64 pages of the book. Run of
Book: Any page at the discretion of publisher.
frequency
Magazine is published six times a year: Nov/Dec, Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct. Insertions must run
within a twelve month period to qualify for the frequency discount.
rate base
Rates are based on a net circulation of 36,500, combining paid (subscriptions and newsstand), requested, and some public
place distribution (design centers, etc.).
terms
15 days net. Special discounts for prepay. All rates are net.
agency commissions
Advertising agencies should mark up net rates to allow for their commissions. They will be billed the gross amount.
closing
45 days prior to publication (space); 30 days prior (plate ready materials).
ad material
Rates are based on advertiser supplied press ready digital copy with contact proof.
Publisher reserves rights to refuse any advertisement that does not meet its requirements for taste or truthfulness. Client represents that it has
the right to publish the material in the ad and assumes all risk attendant thereto, including defects in the product and failure to perform.
calhomesmagazine.com
specifications
GENERAL REQUIREMENTS NON-BLEED AD PAGE DIMENSIONS
Printing Process: Web Offset Full Run 1 page 8.395 x 10.33 in.
Trim Size: 9 x 10.875 in. 2 page spread 18 x 10.33 in.
Columns: 3 2/3 vert. 4.75 x 10.33 in.
Binding Method: Perfect 1/2 horiz. 7.84 x 4.84 in.
Colors Available: 4-Color Process 1/3 sq. 4.75 x 4.875 in.
Covers: 4-Color Process
BLEED AD PAGE DIMENSIONS SAFETY - Keep live matter from any trim edge of bleed plate
1 page 9.25 x 11.125 in. by 1/4 inch.
2 page spread 18.5 x 11.125 in.
We accept files on CD/DVD, Dropbox, email and via FTP:
FTP ACCESS PRODUCTION CHARGES
ftp://ftp.calhomesmagazine.com Alterations, design, type, color corrections and proof, if
Username: calhomesftp produced by Publisher, will be billed to advertiser at cost.
Password: 8Aa8do#8
Publisher produced ads include design, production, scan and
FTP program required for access (Cyberduck, Fetch etc).
color proof. Special specifications for inserts required—consult
Drag/drop the file. Upon completion of the upload
Publisher.
process please confirm by emailing us at: production@
calhomesmagazine.com
RETURNED MATERIALS
Publisher will hold materials submitted by advertiser for six
PREFERRED FILE FORMAT
months, unless advertiser specifically requests return and pays
PDF/x-1a
shipment costs.
Accepted formats
InDesign|Quark
SHIPPING ADDRESS
Photoshop: 300 dpi
California Homes
Illustrator: EPS format only, converted to outline
Attn: Advertising Production
P.O. Box 8655
RESOLUTION
Newport Beach, CA 92658
300 DPI AT 100% OF FINAL PRINTED SIZE
CONTACT
COLORS
production@calhomesmagazine.com
Must be CMYK—No RGB
ph 949.640.1484
Black solids
60% Cyan, 40% Magenta, 40% Yellow, 100% Black
COLOR PROOF REQUIREMENT
A SWOP-certified proof must be included with all submitted
files. Advertiser has the option to waive the contract Proof with
submission of a signed color proof waiver, but the publisher
will not be liable for the resulting printed color.
LASER/INKJET PRINTERS ARE NOT ACCURATE to four-
color process printing. If the advertiser does not supply
an acceptable proof, Publisher can have one produced
for advertiser’s approval for an additional cost. We cannot
guarantee your color unless a digital proof is approved.
calhomesmagazine.com
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