BRAND SOLUTIONS AND PROGRAMMATIC MEDIA KIT 2019 - iflix ...
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Contact us at advertising@iflix.com for more info BRAND SOLUTIONS AND PROGRAMMATIC MEDIA KIT 2019 THE FUTURE OF TV IS HERE. 01 The Future Of Tv Is Here 02 Audience Snapshot 03 Iflix Advertising Provides 04 On Demand All Day, Every Day 05 Brand Solutions 06 Ad Product Specs
1 THE FUTURE OF TV IS HERE
LET’S GET DOWN TO BUSINESS
Every day we connect millions of users with over
50,000 hours of premium brand safe content in
22 countries around the world.
Brands are able to tap into our engaged audience
through our bespoke solutions that go beyond the
scope of traditional advertising. We communicate
brand stories to our users via customised sponsorships
and content - delivering mass reach and capturing
insightful data used for comprehensive targeting.
We're changing the game for TV advertising.
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
2
REGIONAL
AUDIENCE SNAPSHOT
iflix is the largest premium OTT platform in SEA...
19M
MONTHLY ACTIVE USERS
22
AVAILABLE MARKETS
50K+
HOURS OF CONTENT
...with the young - and the young at heart -
leading the video on demand revolution
56% 44%
90% Aged 18-44
Source: iflix user survey 2018
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
3 IFLIX ADVERTISING PROVIDES
World class content & entertainment.
Premium brand-safe solutions.
Highly engaged audience.
Global Scale.
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
4 ON DEMAND ALL DAY, EVERY DAY
Viewership matches regional trends
in mobile-led video consumption
Mobile Tablets Desktop Connected Device
90% 5% 3% 2%
USERS CONSUME MORE THAN
2 HOURS
OF CONTENT ALL DAY, EVERY DAY
2+ HOURS
DAILY
Source: iflix internal data - June 2019
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
5 BRAND SOLUTIONS
Easy. Effective. Launch your campaign with iflix.
BUY CUSTOMISE TARGET & TRACK
Direct, Programmatic and Sponsorship solutions Connect with our audience through original We combine 1st party insights with 3rd party
available across a diverse and targeted range of content integration, bespoke content solutions, measurement to increase performance and
premium, brand safe VOD content. live events and direct consumer engagement. drive campaign effectiveness.
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
BUY
VIDEO
VIDEO ON DEMAND
Pre, mid, post roll video placements within 100% brand safe Video On Demand content.
Pre-roll:
• 6" bumper = non-skippable
Mid/Post Roll:
• 15” or less = non-skippable
• 30” = skippable after 5”
• Long form = on request
Benchmarks
• Viewability = >97%
• CTR = >2%
• VTR = >90%
SKIP AD
Based on 15” or less non-skippable
durations
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
VIDEO
PROGRAMMATIC
All our premium video inventory accessible via industry leading SSPs and DSPs including:
Accessible via programmatic guaranteed, preferred and private auctions.
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
SPONSORSHIP
SEASONAL CONTENT COLLECTION
Make your brand part of the festivities with top performing cultural and seasonal content.
Content Collection Landing Page Compact Banner Editorial Row
Placements include content
collection landing page,
compact banner, editorial row.
Homepage banner requires
editorial approval.
Only available on direct
campaigns.SPONSORSHIP
CONTEXTUAL CONTENT COLLECTION
Align with content that speaks and breathes your brand.
Content Collection Landing Page Compact Banner Editorial Row
Placements include content
collection landing page,
compact banner, editorial row.
Homepage banner requires
editorial approval.
Only available on direct
campaigns.SPONSORSHIP
SPONSORSHIP OF PREMIUM IFLIX TITLES
Align your brand with a spotlight sponsorship of the latest & most viewed movies & tv series on iflix.
Homepage Banner Compact Banner Homepage Banner Compact Banner
Your brand will be editorially
integrated into creative design
banners within iflix.
Placements include homepage
banner and compact banner.
Homepage banner requires
editorial approval.
Only available on direct
campaigns.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDSPONSORSHIP
NATIVE COMPACT BANNER
In prime position on the iflix homepage, boost your campaign message with a bespoke native placement
that will direct users straight to your brand’s page.
Editorially integrated native
display banner on iflix homepage.
External redirection to
brand landing page.
Guaranteed in first position.
Only available on direct
campaigns.SPONSORSHIP
DIRECT MESSAGING
Extend your sponsorship of fan favourite shows via specially crafted
Electronic Direct Mailers (EDM) and Rich Notifications.
EDM RICH NOTIFICATION
*Content-led push notifications will feature brand logo.
*product information box is placed at the end of the edm
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDINSTREAM DISPLAY
NATIVE PAUSE
Cheekily grab our viewers attention through native display inserted during paused video.
x
Native display designed in
partnership with iflix creative
production team.
High viewability & brand awareness.
External redirection to browser
via Mobile, Desktop, Tablet.
Display only on CTV devices.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDINSTREAM DISPLAY
LEADERBOARD
Share your brand’s message direct to users seamlessly from within the viewing experience.
Viewable on screen for 10” with
option for viewer to dismiss ad unit.
High viewability & brand awareness.
External redirection on Mobile,
Tablet & Desktop. Not available on
CTV devices.
x
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDBRANDED CONTENT CUSTOMISE
BRANDED CONTENT
iflix originals integration: Snackable vignettes: Bespoke Content:
Bring your brand to life in premium iflix Originals Let us build standalone standalone short Short/long form content created with your
with product placement on characters or on set form content aligned with your brand message brand message at the heart
properties. Build brand awareness with logo
visibility or include brand message in activation
or storyline.
MAGIC HOUR 2 HOT ONES MALAYSIA ANTI GALAU GALAU CLUB
Client: XL Client: Lingham’s Client: Levite
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDVIDEO
LIVE EVENTS
From sports matches and concerts
to E-Sports and award shows, your
brand will be seamlessly integrated
across various online & offline
platforms.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDEXTRAS
From sports matches and concerts to E-Sports and award shows, your brand
will be seamlessly integrated across various online & offline platforms.
ON-GROUND ACTIVATIONS TALENT ALIGNMENT CROSS MARKETING EXTENSION
meet the iflix audience with tap into the fanbase of the region's Complete your campaign by leveraging
on ground events hottest talent and celebrities to create iflix and our content across various cross
exclusive content with cut-through. marketing extension opportunities
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDTARGET & TRACK
DEEP CONTEXTUAL TARGETING
Deliver your brand message through deep contextual audience segments, crafted by unearthing unique
audience insights through extensive data analysis & verification, visualised into individual persona’s.
Predefined audience segments available direct or via programmatic guaranteed deals only.
DRAMA KOREAN COMEDY
Female skewed audience Even demographic split Even demographic split
Titles include: Nur 1 & 2, Titles include: Sky Castle, Titles include: Hoy! Bigi Mo,
Something in Between, What's Wrong With Secretary Who’s line is it anyway,
Dancing In The Rain, Anuraag, Kim, Good Doctor, Goblin, American Beach House, Kawin
Ada Sinta Di SMA Strong Woman Do Bong Soon Kontrak, My First Love
ACTION, CRIME
ROMANCE FAMILY & KIDS
& THRILLS
Female skewed audience Male skewed audience Families with children
Titles include: Magic Hour 1 & Titles include: KL Gangster Titles include: Upin & Ipin,
2, Descendants of the Sun, Underworld, John Wick, The Wheely, Susah Sinyal,
Love in the Moonlight, Jodi Bodyguard: Iron Protector, Train Oddbods, Pink Fong
Akdin, One Fine Day to Busan, Pengabdi Setan
Copyright © 2019 iflix. All rights reserved. - RESTRICTED“I can’t do without my “I just want to relax. “There is just so much
daily Dramas!” This is my ME happening at work, I need
time with my something to take my mind
Prince Char@ing.” off it. Laughter is the best
medicine? Right on!”
PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE
DRAMA ROMANCE COMEDY
Copyright © 2019 iflix. All rights reserved. - RESTRICTED“I’m happy
when the kids “I am the
are happy.” saviour the
world needs…
when I’m not busy I don’t just
with work.” follow the latest
tMend, I live it!
PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE
FAMILY & KIDS ACTION, CRIME & KOREAN
THRILLS
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDTHE COMBINATION OF 1ST PARTY DATA AND 3RD
PARTY VERIFICATION FORMED EACH SEGMENT
CONTENT MAPPING DATA ENRICHMENT 3RD PARTY VERIFICATION
Our users watch histories were Each group was surveyed to Nielsen DAR audience analysis was
analysed to identify patterns which extract unique audience insights to overlaid to verify age and genders
enabled us to group content and further enrich our contextual for each contextual segment and
match behaviours more efficiently segments with 1st party data provide targeting guidance
25 Copyright © 2019 iflix. All rights reserved. – Confidential
Copyright © 2019 iflix. All rights reserved. - RESTRICTED
~1k survey respondents per market and ~20k impressions for Nielsen tests.TRACKING ABOVE BENCHMARKS
We combine 1st party insights with 3rd party measurement to increase
your campaigns performance and drive greater effectiveness.
5.5x BETTER
iflix premium video inventory performs 5.5x better
than any other online video in the region.
Source: MOAT
MOAT SCORES
98%
VALID & VIEWABLE
93%
VIDEO PLAYED
88%
REACHED COMPLETION
85%
COMPLETION QUALITY
71
MOAT VIDEO SCORE
IN VIEW
COMPARED TO
BENCHMARKS
+65% +54% +91% +422% +545%
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDAD PRODUCT SPECS
VIDEO ON DEMAND
SPECS PRE-ROLL MID-ROLL POST-ROLL
Pre-roll Mid-roll Post-roll
Free & VIP bundle users Free & VIP bundle users Free & VIP bundle users
PLACEMENTS No podding. Podding enabled Podding enabled
Single ad only. Up to 2 x ad's, max pod duration of 30" combined Up to 2 x ad's, max pod duration of 30" combined
6" 15" non skippable 15" non skippable
No skip functionality 30" skippable (skip after 5 seconds) 30" skippable (skip after 5 seconds)
DURATION Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour
Irregular durations available upon request Longer form or irregular durations available upon request Longer form or irregular durations available upon request
LANDING PAGE External click through to brand page via "Learn More".
All targeting is by request only and must meet minimum inventory standards. Content duration: snacks, short form, TV series, Movies *coming soon*
Location: country iflix user Language: *coming soon*
TARGETING Demographic: age & gender skewed contextual audience segments (Drama / Korean / Comedy / Romance / Action, Crime & Thrills / Family & Kids) Timing: day of week / time of day
Content: genre / series or movie / specific season or episode / rating (PG etc.) Platform: mobile app / mobile web / desktop / tablet / CTV
Content collection hub: Example Mothers Day Movies Other: ios or android
PLATFORM Mobile App, Mobile Web, Tablet, CTV, Desktop (pre-roll only)
VAST: 2 / 3 / 4 accepted
MP4 file format
CREATIVE ASSETS VPAID: not accepted
H264
REQUIRED "1st party hosting:
512 MB max file size"
720p; 2mb per sec
CREATIVE Upon request for additional fee.
PRODUCTION
Click & Impressions = Google Ad Manager
MEASUREMENT Viewability = MOAT (upon request)
& TRACKING On Target Audience = Nielsen DAR (upon request)
Testing: IAS, Sizmek.
GENERAL ROS: Video ads subject to local country advertising standards.
RESTRICTIONS Kids: Video ads subject to local country advertising standards and internal iflix approval. No alcohol, tobacco, gambling. Other categories may also be restricted.
Copyright © 2019 iflix. All rights reserved. - RESTRICTED6 SPECS
AD PRODUCT SPECS
SEASONAL CONTENT COLLECTION CONTEXTUAL CONTENT COLLECTION
SPONSORSHIP
PREMIUM TITLES NATIVE COMPACT BANNER
Content collection landing page (Mobile, Tablet, Desktop) Content collection landing page (Mobile, Tablet, Desktop)
Compact Banner (Mobile only. Included from mid July) Compact Banner (Mobile only. Included from mid July) Homepage banner (All platforms. Requires editorial approval)
PLACEMENTS Editorial Row (All platforms) Editorial Row (All platforms) Compact Banner (Mobile only)
Compact Banner (Mobile only)
Homepage banner (All platforms. Requires editorial approval) Homepage banner (All platforms. Requires editorial approval)
LANDING PAGE Internal click through to content collection. Internal click through to content collection. Internal click through to title. External click through to brand page coming soon.
From 1-14 days. Recommend 5-7 days. From 1-14 days. Recommend on/off timing.
From 1-14 days. Recommend 3-7 days.
Maximum 14 days continuous editorial promotion or From 1-14 days. Recommend 5-7 days. Maximum 14 days continuous editorial promotion or
Maximum 14 days continuous promotion.
TIMING on/off across campaign period for max 28 days. Maximum 14 days continuous editorial promotion or on/off across campaign period for max 28 days.
Maximum 14 days continuous editorial promotion or
Long term seasonal events subject to different timing restrictions. on/off across campaign period for max 28 days. Long term programs/events subject to different timing restrictions.
on/off across campaign period for max 28 days.
Requires editorial approval. Requires editorial approval.
Country specific Country specific Country specific Country specific
TARGETING All users All users All users All users
Varies per placement. Does include: Varies per placement. Does include: Varies per placement. Does include:
PLATFORM Mobile App, Mobile Web, Tablet, Desktop Mobile App, Mobile Web, Tablet, Desktop Mobile App, Mobile Web, Tablet, Desktop, CTV
Mobile App, Mobile Web
Brand logo with transparent background Brand logo with transparent background Brand logo with transparent background Brand logo with transparent background
CREATIVE ASSETS Must be .ai or .psd format Must be .ai or .psd format Must be .ai or .psd format Must be .ai or .psd format
REQUIRED Copy to be ~15 words Copy to be ~15 words Copy to be ~15 words Copy to be ~15 words
iflix will manage production iflix will manage production iflix will manage production iflix will manage production
CREATIVE up to 3 business days to produce up to 3 business days to produce up to 3 business days to produce up to 3 business days to produce
PRODUCTION up to 2 x edits for each design up to 2 x edits for each design up to 2 x edits for each design up to 2 x edits for each design
creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix
MEASUREMENT Impressions per day. Impressions per day. Impressions per day. Impressions per day.
& TRACKING 1st party tracking only. 1st party tracking only. 1st party tracking only. 1st party tracking only.
Theme, homepage banner & final creative require editorial approval.
GENERAL Must comply with local advertising restrictions.
Theme, homepage banner & final creative require editorial approval.
Must comply with local advertising restrictions.
Theme, homepage banner & final creative require editorial approval.
Must comply with local advertising restrictions.
Native design pending editorial approval.
Must comply with local advertising restrictions.
RESTRICTIONS Only available on direct campaigns. Only available on direct campaigns. Only available on direct campaigns. Only available on direct campaigns.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDAD PRODUCT SPECS
DIRECT MESSAGING
SPECS RICH NOTIFICATIONS EDM
Brand logo on sponsorship image in main body of message
PLACEMENTS Rich Notification (Mobile only)
Product information box (at end of EDM)
Sponsorship Image = Internal click through to content
LANDING PAGE Internal click through to content. Product information box = external click through
to brand landing page
TIMING Time of day for publishing is TBC. Time of day for publishing is TBC.
Country specific Country specific
TARGETING Sent to users who've engaged with similar content Sent to users who've engaged with similar content
PLATFORM Mobile App N/A
Brand logo with transparent background "Sponsorship Image = Brand logo with transparent background
CREATIVE ASSETS Must be .ai or .psd format Product information box = product/promo image"
REQUIRED "Copy written in consultation with iflix. must be .ai or .psd format
Header = 30 characters. Body = 40 characters." Product info box copy = ~40 words. Size = 25% of screen page.
iflix will manage production iflix will manage production
CREATIVE up to 3 business days to produce up to 7 business days
PRODUCTION up to 2 x edits for each design up to 2 x edits for each design
Total number of users in distribution pool Total number of users in distribution pool
MEASUREMENT Open rate & click through rate Open rate & click through rate
& TRACKING 1st party tracking only 1st party tracking only
RN design & copy pending editorial approval. EDM design pending editorial approval.
GENERAL Must comply with local advertising restrictions. Must comply with local advertising restrictions.
RESTRICTIONS Only available on direct campaigns. Only available on direct campaigns.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDAD PRODUCT SPECS
INSTREAM DISPLAY
SPECS NATIVE PAUSE LEADERBOARD
Appears on pause screen during video play. Appears on bottom half of screen during video play.
PLACEMENTS Shown to Free & VIP Bundle users. Shown to Free & VIP Bundle users.
Native in design. Brand focused in design.
Visibile while video is paused. Visibile for maximum of 10” during video play.
DURATION Ad can be closed to return to pause screen or closed to continue playing. Ad can be anytime by user but will automatically close after 10”. .
Maximum frequency cap 3 x per hour. Maximum frequency cap 3 x per hour.
LANDING PAGE External click through to brand page. (Mobile & Desktop only).
All targeting is by request only and must meet minimum inventory standards. Content duration: snacks, short form, TV series, Movies *coming soon*
Location: country iflix user Language: *coming soon*
TARGETING Demographic: age & gender skewed contextual audience segments (Drama / Korean / Comedy / Romance / Action, Crime & Thrills / Family & Kids) Timing: day of week / time of day
Content: genre / series or movie / specific season or episode / rating (PG etc.) Platform: mobile app / mobile web / desktop / tablet / CTV
Content collection hub: Example Mothers Day Movies Other: ios or android
PLATFORM Mobile App, Mobile Web, Tablet, CTV, Desktop (from August) Mobile App, Mobile Web, Tablet, Desktop (from August)
Mobile: 300x250px (max file size 150KB | Mobile: 300x50px (max file size 50KB) Mobile: 300x50px (max file size 50KB)
CREATIVE ASSETS Desktop: 300x250px (max file size 150KB) | Desktop: 728x90px (max file size 200KB) Desktop: 728x90px (max file size 200KB)
REQUIRED TV: 600x500px (max file size 750KB) | .GIF, .PNG, .JPG | No sound. .GIF, .PNG, .JPG | No sound.
CREATIVE iflix will manage production up to 3 business days to produce
Upon request for additional charge.
PRODUCTION up to 2 x edits for each design creative refresh every 7 days handed by iflix
Click & Impressions = Google Ad Manager
MEASUREMENT Viewability = MOAT (upon request)
& TRACKING On Target Audience = Nielsen DAR (upon request)
Testing: IAS, Sizmek.
GENERAL ROS: Video ads subject to local country advertising standards.
RESTRICTIONS Kids: Video ads subject to local country advertising standards and internal iflix approval. No alcohol, tobacco, gambling. Other categories may also be restricted.
Copyright © 2019 iflix. All rights reserved. - RESTRICTEDCONTACT US TO LEARN MORE AND ADVERTISE WITH Contact us at advertising@iflix.com for more info
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