Deep Reality Display technology by WayRay - wayray.com
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Deep Reality Display ® technology by WayRay® wayray.com
Content
About WayRay 3
Deep Reality Display® system 7
Gaming & entertaining content 11
ADAS 16
True AR™ navigation 21
True AR™ marketplace 25
Augmented Reality
Rendering Engine 26
Our True AR™ Display
architecture 27
Partnerships 32
2About
WayRay
WayRay® is a deep-tech company
and a leader in the development
of Holographic Augmented Reality
Displays headquartered in Zurich.
Since its inception, WayRay has grown
from a startup to a global company that
has raised around US$100 million and
collaborated with global automakers
on multiple projects.
3WayRay is on
a mission to make Mission
everyday life more
fun, convenient,
and secure —
by creating
the technology
to make any
The future of autonomous driving is closer
than we think, and the first step is to make
distracted drivers looking at maps on flat
transparent
screens a thing of the past. That’s why WayRay
is pioneering AR tech that enables a new
content-delivery paradigm for smart driving,
surface a window commercial transport, and beyond. Starting
with the car windshield and ending with
any glass surface, we can make the world
into virtual worlds. a better place — by augmenting it and creating
something that is dreamable.
4Innovation
for the future
WayRay is pioneering its first-ever WayRay’s Holographic True AR™ technologies
create a True Augmented Reality experience
full-color Holographic True AR™ by integrating virtual objects into the real
Display for the automotive industry. world, with no eyewear or headgear needed.
The full-color True AR™ User Interface
It surpasses many conventional can be designed for different users (drivers
and passengers), types of vehicles, and
HUDs* in projection system volume, industry applications.
field of view, and distance to the
virtual image. *Head-Up Displays
5Technology layers
True AR™ Marketplace
WayRay® Software
WayRay
True AR Embedded
Experience Holographic
True AR™
Display
WayRay® Hardware
Car Hardware /
Software and sensors
Our unique WayRay True AR Experience is the
result of many layers of hardware and software
components, made with the utmost technological
proficiency and all working together seamlessly.
6 COPYRIGHT © 2021 WAYRAY AGDeep Reality
Display system
Deep Reality Display® system —
a new generation of the WayRay True
AR® HUD where different parts of the
virtual image can appear at different
distances. With the Deep Reality
Display product, the virtual meets
reality, appear simultaneously at the
same distance, and becomes one.
7Deep Reality
Display system
WayRay’s tech has made dashboards a thing
of the past. This new generation of True
AR™ Displays (Deep Reality Display® system)
replaces the traditional car dashboard, adding
a new immersive True AR effect with multiple
depth planes. This breakthrough feature further
reduces the disparity errors between the virtual
image and the real world, resulting in an even
more impressive user experience.
8 COPYRIGHT © 2021 WAYRAY AGDeep Reality
Display system
Virtual Instrument cluster True AR™ multiple depth planes
Entertaining content
ADAS
Entertaining content
Navigation line For drivers
Deep Reality Display system means extra focus
on the road, ADAS and support, plus subtle
entertainment features with no distractions.
For passengers
Deep Reality Display system means a seriously
great time. Instead of being bored on the road,
they can have fun in a new reality.
9 COPYRIGHT © 2021 WAYRAY AGWith Deep Reality Display
system, cars become more
than means of transportation —
they become places of
unparalleled enjoyment.
Gaming and entertainment are seamlessly built
into the real world surrounding the car, creating
a totally unique experience for drivers and
passengers alike.
10Gaming &
entertaining
content
WayRay True AR® Games are an
incredible new type of entertainment
during car rides. With a never-before-
experienced level of immersion,
passengers and drivers become virtual
characters perfectly interacting with
the digitally-augmented real world.
11Driver & Passenger
Gamification offers a new experience for
drivers and passengers alike. While gaming
content for drivers is aimed at keeping the
focus on the road, passengers have their car
ride transformed into an exciting adventure.
12 COPYRIGHT © 2021 WAYRAY AGAll gaming objects appear organically integrated into the car’s actual surroundings, creating a sense of a fantastical new world. 13 COPYRIGHT © 2021 WAYRAY AG
Infotainment
Infotainment content is personalized according
to the end-user’s interests. In addition, the
Deep Reality Display® system can tailor the
amount of information visible to the driver and
passenger on True AR™ multiple depth planes.
14 COPYRIGHT © 2021 WAYRAY AGVirtual objects can be bound to a road section or a POI, change shape, move around, or even be permanent elements of the WayRay True AR® Interface. 15 COPYRIGHT © 2021 WAYRAY AG
ADAS
WayRay’s ADAS (Advanced Driver-
Assistance System) is trained to detect
WayRay True AR® objects that appear
in 3D space and react to real-world
conditions: they follow the position,
orientation, and movement of actual
objects, providing alerts and guidance
to help make driving safer.
16Crosswalk Detection
Crosswalk detection tracks and highlights
pedestrians and crossing areas, helping drivers
notice pedestrians in blind spots and drive
more safely.
17 COPYRIGHT © 2021 WAYRAY AGBy continuously following and tracking lane curvature, the system places True AR™ objects in the most appropriate position for any given moment. 18 COPYRIGHT © 2021 WAYRAY AG
Line & car detection
The WayRay True AR® elements follow the
position and orientation of actual objects,
providing alerts and guidance to help make
driving safer.
19 COPYRIGHT © 2021 WAYRAY AGTrue AR™ virtual objects are tethered to the real world environment and interact with it according to the movements and position of the car. 20 COPYRIGHT © 2021 WAYRAY AG
True AR™
Navigation
WayRay True AR® navigation elements Their position can shift depending on the car’s
speed, the curvature of the road, and other
are more than just a line or graphics. objects in the distance — making them feel like
real objects along the way.
They are dynamic True AR™ elements
that appear suspended at a given
distance.
21Navigation
WayRay’s innovative interface provides the driver
with clear route directions.
22 COPYRIGHT © 2021 WAYRAY AGThe person at the wheel sees navigation signs laid out on the road directly in front of the car. 23 COPYRIGHT © 2021 WAYRAY AG
Advantages
of WayRay True AR® HUD
Largest possible Extended viewing area delivers Immunity to sun load No sun damage
field of view more AR content to projection optics
High color saturation Crisp and vivid imagery with No limitation on Virtual From 0 m to infinity
unprecedented color depth Image Distance
WayRay True AR® Virtual image responds to and Off-axis system Flexible integration even
technology aligns with the real world in sport geometries
Small package WayRay True AR® HUD can Option to have For far field
volume be installed in any type of vehicle a dual plane system and near field
with just a small cutout in the
dashboard
24True AR™
marketplace
True AR™ apps for cars are a brand-new type
of application that runs on Holographic WayRay
True AR® Head-Up Displays (HUDs). What sets
the True AR apps apart is their content and
behavior.
An application running in the True AR mode
is not an object on the screen but a process.
When a vehicle is on the move, the user can
have a number of processes (True AR apps)
running, including core display OS processes
and side processes (third party True AR apps).
25 COPYRIGHT © 2021 WAYRAY AGAugmented Reality
Rendering Engine
We developed a single software The ARRE acquires data from sensors, computer
vision, and maps to calculate vehicle positioning
platform for all of our technologies: and render virtual objects in real time.
the AR Rendering Engine. To create a bespoke True AR™ User Interface
(UI) for our products, we develop the UI animation
for different road scenarios, test the items’
behavior in a virtual city, and render AR objects
that are accurately positioned to match the
real world.
26 COPYRIGHT © 2021 WAYRAY AGWayRay True AR®
Display architecture
Laminated windshield with Holographic Optical Element (HOE)
Picture Generating Unit (PGU)
Laser Unit
Optical fiber
WayRay has created the first-ever The unique parameters of WayRay’s
Holographic True AR™ Technology are unrivaled
embedded Holographic True AR™ Display in the automotive and deep-tech industries.
for the automotive industry.
27 COPYRIGHT © 2021 WAYRAY AGLaser Unit
Cover
Board
Printed Circuit Board (PCB)
Radiator
Lasers
Dichroic and reflecting mirrors
Collimator
Fiber connector
Housing
Cooling system
The Laser Unit creates a red-green-blue (RGB)
light beam matching the Holographic Optical
Element (HOE) bandwidth.
28 COPYRIGHT © 2021 WAYRAY AGOptical Fiber The Laser Unit is connected to the Picture Generating Unit (PGU) via an optical fiber cable up to 10m in length, granting full flexibility in its placement. 29 COPYRIGHT © 2021 WAYRAY AG
Picture
Generating Unit
Holographic corrector
(WayRay custom design
Housing third party production)
DLP projector
Fiber coupling
Diffuser screen
(WayRay custom design)
WayRay’s Picture Generating Unit (PGU)
is small in volume and fits in virtually any car
Projection corrector segment. The small package offers a large Field
(WayRay custom design) of View (FOV), resulting in an unprecedented
upgrade to the automotive experience for
drivers and passengers.
30 COPYRIGHT © 2021 WAYRAY AGHolo-windshield
Outer glass
Outer adhesive layer e.g. PVB
Special function layer
Holographic Optical Element (HOE)
Special function layer
Inner adhesive layer e.g. PVB
Inner glass The Holo-windshield is a key component of our
Holographic True AR™ Head-Up Display (HUD).
It consists of a Holographic Optical Element
(HOE) recorded on a customized photopolymer
and functional layers that meet the automotive
requirements for glazing.
31 COPYRIGHT © 2021 WAYRAY AGPartnerships
WayRay is a vertically integrated company
that designs and customizes the best
True AR™ User Experience for each client
and end-user, in close collaboration with
exclusive partners of international stature.
32Partnership
with AGP eGlass
AGP eGlass is one of the world’s leading
high-tech glazing manufacturers in the
automotive industry. With a unique value
proposition, AGP is redefining the status quo
of smart glazing for the electric and autonomous
vehicles of today and tomorrow.
Our strategic partnership will enable
the integration and industrialization
of an innovative lamination and holo-recording
technology in any desired glazing part
to continue shaping the future of mobility.
33 © 2021, AGP Worldwide Operations GmbH. All rights reserved.Partnership
with Covestro
Covestro is one of the world-leading suppliers
of high-tech polymer materials. Focusing also
on the development of new photopolymer
products for automotive AR HUD applications.
We have agreed on a strategic partnership
to develop new products to be embedded in the
windshields of future passenger cars and other
means of ground transportation.
The Holographic Optical Element (HOE)
created with Covestro’s photopolymer film
is fully transparent and can be laminated inside
any windshield during vehicle manufacturing.
34 COPYRIGHT © 2021 WAYRAY AGPartnership with
the ams OSRAM Group
The ams Osram Group is among the global
market leaders in automotive lighting
technology, and other technologies.
We are happy to cooperate with them. They
are developing and industrializing a newly
designed RGB LASER engine with high
wavelength stabilization specific for AR HUD
applications.
35 COPYRIGHT © 2021 WAYRAY AGLearn more at wayray.com @MyWayRay @wayraygram @WayRay Follow us on social media © 2021. This material contains works protected by copyrights of WayRay, AGP, Covestro and OSRAM. No part of such works may be reproduced or transmitted in any form or by any means, electronic or mechanical, without the written permission of the respective copyright holder.
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