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WWW.LIFTI.COM
TO WORK AND BACK WWW.LIFTI.COM
THE PROBLEM
why it's tedious to use public transport everyday
TIME MONEY EXPERIENCE
longer travel times costly uncomfortable,
unsafe and unreliable
WWW.LIFTI.COM
THE SOLUTION
A Web and Mobile app to look for a daily work lift
SAVE TIME SAVE MONEY EXPERIENCE
reduce travel time Share and save on safe, comfortable and
petrol cost reliable
WWW.LIFTI.COM
WHAT IS LIFTI
A peer to peer lift-club app that takes the hassle out of
traveling to and from work everyday by matching drivers
and passengers traveling in the same direction at the
same times
HOW IT WORKS
JOURNEY DETAILS FIND A MATCH ALL DONE
WWW.LIFTI.COM
PLATFORM
"HASSLE-FREE WORK TRAVEL"
Lifti matches car owners and passengers from the same neighbourhoods, travelling
in the same directions, at the same times, to work and back. As a passenger, you
get to work comfortably while being afforded the convenience to share fuel costs
with other passengers and the driver. As a driver, you offer lifts to up to 4
passengers, reducing your monthly fuel costs by sharing
SECURITY
Lifti has partnered with Hyphen for full security and background checks on all
user profiles within 120 seconds of signing up. A integrated identity verification
and compliance platform with Blockchain technology. Thorough full verification,
with a client’s permission, we can verify that a client is indeed
“who they say they are”,
mitigating the risk of fraudulent activity.,
A solution that provides Lifti real-time feedback on the checks and documents
provided either by Lifti or the consumer directly to Hyphen.
the following verifications will be applicable to Lifti:
• South African ID Number
• Scan of ID/Passport
• Mobile to ID
• Drivers Licence Check
•Bank Account
15.2 M 62.8 %
WORKERS IN SA WORK 5 DAYS A
WEEK
MORE THAN 50% OF
PUBLIC
67.9 % TRANSPORT USERS
EXPRESSED
DISSATISFACTION
USE PUBLIC WITH THE
TRANSPORT EXPERIENCE AND
SERVICE.
EXECUTIVE TEAM
TSHEPO SEELETSO MZOXOLO NDZO TSHEPO SIKWANE
CIO
Co- Founder & CEO COO
Tshepo Seeletso is an experienced media project Mzo has over 10 years extensive experience in the Tshepo Rox Sikwane is a seasoned, qualified hands-on
manager who has worked on multiple projects technology, telecoms industry and the entrepreneurial Entrepreneur and Multi-Media Project manager; with over
across the media industry. Tshepo’s vast experience was space. He has headed and set-up operations in various 12 years’ experience in a wide array of media disciplines.
gained in the South Africa and Botswana media industry for African countries (South Africa, Namibia, Zimbabwe, He has a strong passion for Africa, its people and ideas
over 12 years. He's worked with big brands such as Botswana, Zambia, Uganda and Lesotho) focusing on the that add value and improve the quality of lives of his fellow
Mnet, Orange Mobile, SABMiller, Nedbank, Shell and many Pre-Paid Distribution. Africans.
more.
MATHAPELO MABASO JERRY AGUDOGO
TIAAN BASSON
CMO Co - Founder & CTO
CFO
Tiaan Basson holds a bachelor’s Mathapelo Mabaso is a Brand and Communications Jerry Agudogo is a 4th year Computer Engineering at the
degree in economics, and is very familiar with the Strategist with knowledge and University Of Ghana. From building educational games
startup space having been involved in multiple background in strategy to concept development. She holds with Basic at 12 years of age, his interests have grown into
successful projects. Tiaan is also very technical, and a Bachelor of Arts degree in Media and Political Science exploring the application of the open web, mobile
has a passion for facilitating the adoption of new from the University of technology, artificial intelligence and robotics. He seeks to
technologies in emerging markets. Tiaan’s current the Witwatersrand and an Honours in Strategic Brand play his part in the African story by building technologies
focus is on using incentive models to motivate certain Communication from Vega. that connect and empower individuals within the continent.
customer behavior.
PLATFORM
SA COMMUTE STATISTICS
Other
Most commuters use taxis to get 30%
around because they are more
flexible and save time compared to Taxi
other modes of public transport. 42%
This is according to data released
by Statistics SA in its National
Household Travel Survey which
investigated travel patterns and
problems in the country.
Car
14%
Train Bus
4% 10%MEASURE OF
FULFILLMENT
Train
UNHAPPY WITH SERVICE
13%
Though taxis are the main source
of transport for most people,
Bus
they are not happy with the 19%
service. At least 54 percent of all
taxi commuters were unhappy
with the state of taxi's, rank Taxi
68%
facilities and 51 percent were
unhappy about taxi fares.10.2 2%
MILLION Attract 2% market
cap by end 2019.
SOUTH AFRICANS
USE PUBLIC
TRANSPORT TO 1000 EARLY
WORK EVRYDAY ADOPTERSBUSINESS BRAND
PROMISE
MODEL Lifti's brand promise is to remove
the "grudge" from daily work
on every successful
commute by providing working
lift using Lifti, class South Africans (and
we get to receive eventually Africa) with an
20% percent commission opportunity to save on their time,
energy and money by using Lifti.
The revenue projected by year 2018
is not less than 12 million Rands. Passengers are more comfortable
and drivers share the cost,
resulting in a mutually beneficial
exchange and experience.USER JOURNEY & COMPLIANCE
01 02 Lifti's revenue is drived from charging a
Katlego commutes to
20% commision on all payments by
Katlego lives in
Orlando West Soweto work everyday using passengers to drivers.
and works five days a a taxi and changes
week in Bedforview over 3 times before
arriving at work. All payments are captured elctronically on
Ekhuruleni.
the platform (Web&App) using debit and
03 04 credit cards.
Katlego spends R66 Tshepo owns a small car
per day for a round trip and lives and works at
Cost contribution for carpooling is legal in
to and from work. approximately the same South Africa and the driver is allowed to
That's a total of R330 locations as Katlego. charge a small fee as long as the fee
per week and R1320
per month charged is below the R3.50 per km
stipulated by SARS.
05 06
Tshepo travels alone in his By joining Lifti Katlego and Drivers can operate a private carpool
car everyday to work. He Tshepo can find each other without a taxi license as long as its not for
spends approx R500 per and share the ride and cost
profit as stipulated by The Department of
week and R2000 per month to work everyday.
on fuel. Transport.PAYMENT GATEWAY
Lifti's key differentiation from all African
competitors is its payment gateway
technology by www.hyphen.co.za
Hyphen is a subsidiary of FirstRand Bank
South Africa. Lifti has an exclusive service
provider agreement with Hyphen because
they are the only local payment gateway
providers with technology that automates the
Driver payments from users. All our
competitors can only do it manually which is
unscalable as users increase and this will
inevitably cause discrepancies with weekly
driver payouts.
Braintree Payments used by Uber is not
available in South Africa because local
company has to have a USA bank account to
use them as service providers.ADDITIONAL REVENUE STREAMS
Lifti has identified additional revenue streams besides its commission structure
and is currently negotiating with industry leaders in the following fields:
Fuel Partner - Lifti is an ecosystem made up of vehicle owners and the premise for passenger
contributions is to reduce fuel costs for drivers. Lifti is currently negotiating with a leading South
African fuel company to channel all the Lifti drivers towards their sites by incentivizing the drivers
with a points based loyalty system. Lifti will in return receive a fuel rebate for every liter fueled by
our drivers.
Vehicle Insurance - The samebusiness model has been applied for vehicle insurance. We provide
our partner with data relating to whether a vehicle owner is insured or not and they can therefore
offer new insurance or compete on pricing with the drivers current insurer. Lifti then receives a
rebate on each new acquisition.
Advertising - Because Lifti uses real time geo location on its app we are able to sell banner popup
adverts to advertisers. This will be done in moderation so as to not impact the user experience. i.e. a
retail chain store can advertise specials at specific stores on the user route.
USER DATA - Lifti is the only ride sharing platform that captures daily work commute travel data.
This data will be sold to both the private and public sector.REVENUE ECOSYSTEM
VEHICLE MAINTENANCE
VEHICLE INSURANCE
FUEL STATION
USER DATA ADVERTISING
PASSENGERSREVENUE VS GROWTH
$1,150,000 $4,400,000
$862,500 $3,300,000
$575,000 $2,200,000
$287,500 $1,100,000
$0 $0
1000 Lifts 5000 10000 20000 100000 1000 Lifts 5000 10000 20000 100000
Lifts given per week at an average weekly cost of $11 Lifts given per month at an average monthly cost of $44REVENUE VS USER GROWTH MAP - SA ONLY
TURNOVER
USERS GROSS PROFIT @20%
P/M
1000 $44 000 $8 800
10 000 $437 000 $87 400
20 000 $874 000 $174 800
50 000 $2 200 000 $440 000
100 000 $4 370 000 $874 000
200 000 $8 740 000 $1 748 000AFRICA SCALE AFRICA STATS
Africa has a total population
of 1.2 billion and all the
countries have the same
underdeveloped public
transport system.
Our objective is to scale Lifti into the whole
Southern African region by April 2018 and
Nigeria, Ghana, Tanzania and Kenya by no later
than August 2018. Smartphone Penetration in Africa
- 540 Million by 2020
Because Lifti requires no physical assets
through its sharing economy model we are
able to scale fast by finding local partners in Smartphone Penetrationin South
each region. Africa - 18.5 MillionTARGET MARKET Employed full-time Aspirational Early adopters 25-35 years Male & female Driver - Vehicle owners Passenger - public transport users Motivated by convenience & comfort. Self conscious Ego driven likely users of Uber/Taxify/Gautrain Middle mass market
GO TO MARKET STRATEGY Bulk email and SMS communication to prospective users. Data will be pulled from; Carpooling/LiftClub classifieds already online on services such as Gumtree, Facebook etc. Facebook and Twitter paid media. CTA: Sign up now to ask for or offer a "lifti" Office Park Activations
GO TO MARKET ROADMAP 2018 Digital teaser campaign Office Park Activations - Launch - Big reveal Greater Gauteng (daily Digital Campaign - Driver between 12pm - 2pm) acquisition Digital Campaign - Digital Campaign - Lifti Passenger acquisition Values incentives -free data Office Park Activations - Public Relations - Print, Johannesburg Only (daily Radio & Tv interviews between 1-2pm) Digital campaign - SADC Digital campaign - Driver region (freemium model to Acquisition with incentives test market) (fuel vouchers)
BRAND TONE
IT'S A TIME FOR NEW EXPERIENCES! 20 000 PEOPLE WILL TRY LIFTI FOR THE FIRST TIME BY 2019
TESTIMONIAL
"A complete package! There's
no reason not to try it! Lifti is easy to
use, saves
you time and money!"
- Clementine Mabena travels from Centurion - Cresta dailyTHANK YOU!
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