THE MILLIONAIRE MEDIA CONSUMPTION SUBSCRIPTION 2021 - SYNDICATED REPORT, DATA & VISUALISATION PLATFORM ACCESS & DATA SET EXCLUSIVELY COVERING ...
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THE MILLIONAIRE MEDIA
CONSUMPTION SUBSCRIPTION 2021
SYNDICATED REPORT, DATA & VISUALISATION PLATFORM ACCESS &
DATA SET EXCLUSIVELY COVERING VIEWS FROM VALIDATED HNWIS
— BROCHURE —
REPORT TABLE OF CONTENTS
Altiant conducted the research for this report in S1. Category and Brand Interest
four countries, using validated members of its Interest levels in different luxury categories
LuxuryOpinions® community. A total of 1,000
S2. Types of Media Used
interviews—250 respondents in each of the UK, Types of media used
Frequency of use of different media types
USA, France and China, whom had investible assets
Media habits at different times of the day
excluding property of $1m or more. The fieldwork Internet access by different devices
Sources used to provide news
was operated in November and December 2020
and the respondents were asked a 15 minute online S3. Focus on Streaming and Social Media Platforms
survey which looked at how they engaged with Use of different music and video streaming platforms
Use and perceptions of different social media sites
media and advertising.
S4. Usage of Newspapers, Magazines and Websites
Favourite named websites among affluent/HNWIs
Types/categories of magazines and websites used
Titles of newspapers read
Titles of magazines/journals read
Subscriptions to magazines/journals
S5. Advertising
Popular/effective advertisers identified
Advert recognition from different types of media
Click-through influences for online advertising
Online and social media advertising interactions
Sentiment on various advertising factors such as tracking technology, trust and tailored ads
Advertising-related activities such as use of ad blockers, removing cookies and using VPNs
S6. Conclusions and Recommendations
Concluding views based on the data collected
PAGE 3 OF 7MILLIONAIRE MEDIA
CONSUMPTION 2021
WHAT’S CONSUMER QUANTITATIVE ANALYSIS, BEHAVIOUR,
PUBLICATION SUBSCRIPTIONS, SOCIAL MEDIA,
INCLUDED SENTIMENT TOWARDS ADVERTISING
In the report, Altiant discloses the views of 1,000 HNWIs
and UHNWIs with minimum Investible Assets levels of at
least US$1m. In order to provide a wide view of the consumer
To provide complete and versatile views of the Millionaire Media Consumption Report, the subscription pack contains landscape, the syndicated research covers four markets: the
different elements collected and processed for the purpose of this research. The survey was submitted in four countries, using UK, US, France and China (also available individually) and
validated members of our Luxury Opinions community. 250 respondents in the UK, USA, France and China, each of whom the data set will enable a multitude of analysable
had investible assets excluding property of $1m or more. combinations to better understand the wealthy’s
consumption of traditional and social media.
Among many other areas of media, the Millionaire Media
The Full Millionaire Media Consumption Subscription contains: Consumption subscription measures more than 140 web-
sites, magazine and newspaper titles read by the wealthy,
the frequency and duration of their sessions along with data
• Millionaire Media Consumption Report (app. 50 pages) related to their social media habits. The subscribers will also
gain insights on the sentiment and behaviour of the HNWI
• Complete Dataset of Validated interviews (SPSS, CSV, XLS, etc.) vis-a-vis advertising banners and other advertising mecha-
Recent estimates put the value of luxury nisms.
• Up to 5 User Access to Tableau® Vizualisation platform to view and manipulate the data
and wealth advertising global spend at Altiant has selected Tableau Online® to publish the
• Private Presentation of the Millionaire Media Consumption Findings more than $20B in 2019. The Covid-19 Millionaire Media Consumption data, making the insights
easily accessible to all from any browser. Within the visuali-
• On-going Support pandemic will certainly disrupt the way
sation platform, the data can be manipulated and filtered
advertising and digital professionals across market, income levels, age and gender to empower
manage their budget and view the savvy researchers with a deeper understanding of global
affluent consumers’ media consumption.
media landscape. The report, titled
Starting at €7,500 excl. VAT ’Millionaire Media Consumption 2021‘ Lastly, the subscribers will also be able to segment the
results according to key consumption habits (e.g. buyers of
finally gives a voice to real millionaires
Luxury fashion, Automotive, Watches and Private Banks
and High Net Worth Individuals (HNWI) client) as well as isolating customers of more than 80 luxury
on the subject. and wealth management brands.
PRE-BOOK YOUR SUBSCRIPTION AT MMC@ALTIANT.COM PAGE 4 OF 7 PRE-BOOK YOUR SUBSCRIPTION AT MMC@ALTIANT.COM PAGE 5 OF 7BRANDS COVERED
Luxury Fashion · Watches · Automotive
A.Lange & Söhne, Alaïa, Aston Martin, Audemars Piguet, Audi, Balenciaga, Baume et Mercier, Bentley, BMW, Breitling,
Buccellati, Bugatti, Bulgari, Burberry, Cadillac, Calvin Klein, Cartier, Chanel, Chloé, Chopard, Christian Dior, Dunhill,
Ferrari, Giorgio Armani, Gucci, Hermès, Hublot, Infiniti, IWC Schaffhausen, Jaeger-LeCoultre, Jaguar, Koenigsegg,
ENQUIRE ABOUT Lamborghini, Lexus, Lincoln,Louis Vuitton, Maserati, Mercedes, Montblanc, Officine Panerai, Omega, Patek Philippe,
Piaget, Porsche, Prada, Ralph Lauren, Range Rover, Roger Dubuis, Rolex, Rolls Royce, Tag Heuer, Tesla, Tiffany & Co,
THE MILLIONAIRE Toyota, Vacheron Constantin, Van Cleef & Arpels, Versace, Yves Saint-Laurent.
Finance · Wealth Management
MEDIA Bank of America Merrill Lynch, Blackrock /iShares, BNP Paribas, BNY Mellon, Charles Schwab, China Merchant’s Bank,
Citibank, Coutts, Credit Agricole, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JPMorgan Chase, Julius Baer,
CONSUMPTION Morgan Stanley, Northern Trust, Pictet, Societe Generale, St. James Place, UBS, Vanguard, Wells Fargo.
Finance and Investment Websites
SUBSCRIPTION Bankrate, Bloomberg Markets, CNBC International, CNN Markets, DealBook, Eastmoney.com, Financial Times , Forbes
Money, Fortune, Google Finance, Investing.com, Kiplinger, MarketWatch, Morning Star, Motley Fool, MSN Mon-
eyCentral, MyMoney, Reuters, Seeking Alpha, The Economist, TheStreet, This is Money, Yahoo Finance, 10jqka.com.cn
Streaming Services
Amazon Music, Amazon Prime, Apple Music, Apple TV, BritBox, Canal+/OCS, Deezer, Disney Plus, Google Play, HBO,
Hulu, IMDb TV, iQiyi (爱奇艺), Kugou Music (酷狗⾳乐), Kuwo Music (酷我⾳乐), MIUI Music, NetEase Cloud Music (網易雲
⾳樂), Netflix, Now TV, Pandora, Peacock, Plex, QQ Music (QQ⾳乐), Sky, Sling, Soundcloud Go+, Spotify, Tencent Video
(腾讯视频), Tidal, Twitch, Virgin Media, Xiami Music, Youku (优酷), YouTube, YouTube Music, Zeus.
Social Media Platforms
Contact us at mmc@altiant.com Facebook/FB Messenger, Instagram, LinkedIn, Oasis (绿洲), Pinterest, QQ, Reddit, Snapchat, Taobao, TikTok/Douyin,
Twitter, WeChat/Weixin, Weibo, WhatsApp, Xiaohongshu/Little Red Book, YouTube.
to pre-book the The Millionaire Media
Consumption Subscription 2021. Traditional Media
AARP, AdWeek, Afar, Allure, AM New York Metro, Atlantic, Aujourd'hui en France, Better, Homes & Gardens,
Bloomberg Businessweek, Business of Fashion, Business Today, Chicago Tribune, Christie’s, City A.M., Condé Nast
Traveler, Country Living, Daily Express, Daily Mail, Elle, Entrepreneur, Esquire, Evening Standard, Fast Company,
Financial Times, Forbes, Fortune, Glamour, Global Times (环球时报), GQ (Including GQ Lab), Grazia, Guangzhou Daily
(⼲州⽇报), Harpers Baazar, Harvard Business Review, How To Spend It, Inc., Independent (i), Information Times (信息时
报), Insight Success, InStyle, Jinling Evening News (⾦陵晚报), L’Equipe, L’Express, La Croix, Le Figaro, Le Monde, Le
Parisien, Les Echos, Libération, Lifestyle Asia, Los Angeles Times, Luxurious Magazine, Marie Claire, McKinsey
This brochure contains confidential information and is the sole property of Altiant AB. No part of it may be copied, quoted, Quarterly, Metro, Money, Moneywise, Monocle, New York Post, Newsday, People, People’s Daily (⼈民⽇报), PR Week,
or otherwise reproduced without the approval of Altiant AB. Prima, Private Eye, Qilu Evening News (⻬鲁晚报), Red, Reference News (参考消息), San Francisco Examiner, Southern
Metropolitan Daily (南⽅都市报), Southern Weekly (南⽅周末), Spear’s, Star Tribune, Tatler, The Boston Globe, The Daily
For any press enquiries media@altiant.com
Telegraph, The Economist, The Guardian, The Mirror, The New York Times, The New Yorker, The Robb Report, The Sun,
For any other enquiries contact@altiant.com or +46 844 68 26 50 The Times, The Wall Street Journal, The Washington Post, Town & Country, USA Today, Vanity Fair, Vogue, Wallpaper,
West China City News (华⻄都市报), Wired, Xinmin Evening News (新民晚报), Yangtse Evening News (扬⼦晚报), 20
Copyright © 2020 Altiant. All rights reserved. minutes.
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