Cash. PRINT MEDIA KIT 2021 - VALID FROM 1ST JANUARY, 2021 - Cash.Online
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Cash. PRINT
MEDIA KIT 2021
VALID FROM 1ST JANUARY, 2021
HBS Medien- und Markenstudie 2020
Fachpublikationen
Unabhängige Finanzberater
Cash. PRINT
TABLE OF CONTENT 2021
MEDIA KIT
About Cash. 3 Main topics investment funds 11
Readership + Circulation 4 Discounts 12
Standard formats 5 Inserts 13
Special formats 6 Technicals 15
Content formats 7 Contacts 16
Dates 10
Cash. Print 2
Cash. PRINT
ABOUT CASH. 2021
MEDIA KIT
Cash. is one of the best-known trade magazines for independent financial advisors in
insurance, investment funds, real estate and tangible assets – and offers financial news for
investment, real estate and insurance advisors. In particular Cash. reports on long-term
investments such as life insurance, investment funds, real estate and tangible assets, as well
as on current trends such as digitization and ESG and their impact on the industry.
In addition to decision-makers at the level of product providers, the core target group are
independent financial advisors, brokers, salespersons, distributors, banks,
asset managers, fund managers. The client structure is balanced. This makes Cash. a
cross-sector medium with a character of general interest.
Cash. is a cross-media magazine with various formats such as website in responsive web
W
NE SITE
design, newsletters, monthly print edition & ePaper, podcast, webinars and live events.
B
WE
Since the website relaunch in autumn 2020, Cash. is even more digital, but is also optimally
tailored to customer needs with print content formats such as “Extras” on the basis of
round tables as well as “Exklusivs”, that are, of course, integrated across media. In addition,
the roundtables are currently being played out in a TV format.
It should be emphasized that Cash., in terms of print coverage, achieved 2nd place among
brokers and independent financial advisors (MRTK Media Analysis 2020 and HBS Media
and Brand Study 2020) and is very well known at 90% (MRTK Brand Monitor 2020). On
the other hand, Cash scores with a total circulation of 31,500 (IVW II/2021) and is one of
the few magazines that still has an IVW-proved circulation.
Once a year, Cash. presents the „Cash. Financial Advisors Award“ at the Cash. Gala in
Hamburg.
Cash. 3
Cash. PRINT
READERSHIP + CIRCULATION 2021
MEDIA KIT
TARGET GROUP + PRODUCTS*
77 % 75 % 47 % 26 %
Investment broker Insurance broker Mortgage broker Real Estate broker
(§ 34f GewO) (§ 34d GewO) (§ 34i GewO) (nach § 34c GewO)
78 % 78 % 61% 41% 25 %
Insurances Investment funds Tangible assets Real Estate Gold/Precious
Metals
63 Min. 83 % 36 Mio. Euro
Average reading time are reading at least Volume of brokered assets (investment
half of the issue funds) per financial advisor
CIRCULATION
HBS Medien- und Markenstudie 2020
Fachpublikationen * Cash. Readership Analysis 2019
Unabhängige Finanzberater
** HBS Media- and brand study 2020
*** MRTK Media Analysis 2020
**** MRTK Brand Monitor Broker 2020
Coverage Circulation (IVW-proved)*****
Print run: 31,500
No. 2** No. 2*** 90 %**** 97,944*
Spread Copies: 28,693
Coverage / Coverage / Very high notoriety Sold copies: 27,297
independent financial advisors Magazine Print monthly ***** IVW II/2021
Included ePapers: 470
Cash. Print 4
Cash. PRINT
BASIC FORMATS 2021
MEDIA KIT
2/1 1/1 2/3 1/2
420 x 280 mm 210 x 280 mm 134 x 280 mm 102 x 280 mm
+ 3 mm bleed + 3 mm bleed + 3 mm bleed + 3 mm bleed
17,300 Euros 8,700 Euros 6,500 Euros 5,300 Euros
1/2 1/3 1/3 1/4
210 x 138 mm 73 x 280 mm 210 x 93 mm 87 x 124 mm
+ 3 mm bleed + 3 mm bleed + 3 mm bleed + 3 mm bleed
5,300 Euros 4,100 Euros 4,100 Euros 3,700 Euros
Cash. Print 5
Cash. PRINT
SPECIAL FORMATS 2021
MEDIA KIT
U2 U4 1/3 Editorial 1/3 Table of content
210 x 280 mm 210 x 280 mm 73 x 280 mm 73 x 280 mm
+ 3 mm bleed + 3 mm bleed + 3 mm bleed + 3 mm bleed
10,700 Euros 10,700 Euros 4,100 Euros 4,100 Euros
ADVERTORIAL ADVERT
Oversize-insert Title cover booklet
190 x 305 mm 110 x 150 mm
224 Euros per 1,000 19,800 Euros (min. 16 pages)
Cash. Print 6
Cash. PRINT
CONTENT FORMATS 2021
MEDIA KIT
CASH. EXKLUSIV
Published individually on different topics. Distributed and advertised via print magazine and
all digital channels (such as website www.cash-online.de, newsletter, social media).
EDITORIAL LEADING ARTICLE ADVERT COMPANY INTERVIEW
5 pages
12,500 Euros (no further discounts / no commisions)
Including:
• Editorial and article created by Cash. • Pubishing as microsite on Cash. Online
• Interview on 2 pages • 1/1 advert
• Publishing via print magazine • Online promotion Cash. EXKLUSIV with
• 200 free issues of the magazine on demand - 30.000 Ad Impressions
• PDF including usage rights - 3 x in Cash. Newsletter
• Promotion on all social media channels
Cash. Print 7Cash. PRINT
CONTENT FORMATS 2021
MEDIA KIT
CASH. EXTRA
Published on different key topics and over the entire circulation of the print issue (as a special section within the respective Cash. Issue).
Promoted via all digital channels (website, newsletter, social media) of Cash. Online.
EDITORIAL LEADING ARTICLE ROUNDTABLE
CASH. EXTRA
189 x 265 mm
13,900 Euros (approx. 20 pages / no further discounts / no commisions)
Including:
• Participation in the roundtable discussion • 1/1 page advertorial • Promotion on all social media channels
• Print publication • Pubishing as microsite on Cash. Online • Individual online advertorial with
• 200 free issues of the magazine on demand • Online promotion Cash. EXKLUSIV with - 30.000 Ad Impressions
• PPDF including usage rights - 30.000 Ad Impressions - 3 x in Cash. newsletter
• 1/1 page advert - 3 x in Cash. Newsletter
Cash. Print 8Cash. PRINT
CONTENT FORMATS 2021
MEDIA KIT
CASH. ADVERTORIALS
Present your product, market or company strategy on a double page (or 1/1 page) – exclusively for the publication of your content.
We take care of the layout work for you.
2/1 pages 1/1 page
14,900 Euros 8,700 Euros
plus 1,350 Euros for layout plus 900 Euros for layout
Cash. Print 9Cash. PRINT
DATES 2021
MEDIA KIT
Issue On-Sale Date Ad Closing Ad Copy Date Delivery
schluss Inserts
02-2021 04.02.2021 15.01.2021 18.01.2021 20.01.2021
03-2021 25.02.2021 03.02.2021 05.02.2021 10.02.2021
Special ESG / Sustainability 25.02.2021 03.02.2021 05.02.2021 10.02.2021
04-2021 25.03.2021 05.03.2021 08.03.2021 10.03.2021
Special Digitisation 25.03.2021 05.03.2021 08.03.2021 10.03.2021
05-2021 22.04.2021 31.03.2021 01.04.2021 07.04.2021
Special Tangible Assets / Real Estate 22.04.2021 31.03.2021 01.04.2021 07.04.2021
06-2021 20.05.2021 28.04.2021 30.04.2021 04.05.2021
Special Investment funds 20.05.2021 28.04.2021 30.04.2021 04.05.2021
07-2021 24.06.2021 02.06.2021 04.06.2021 09.06.2021
08-2021 22.07.2021 30.06.2021 02.07.2021 07.07.2021
09-2021 19.08.2021 28.07.2021 30.07.2021 04.08.2021
10-2021 16.09.2021 25.08.2021 27.08.2021 01.09.2021
DK8M
11-2021 21.10.2021 29.09.2021 01.10.2021 06.10.2021
0 21
1. 0.2
2
2 6 .- Special Insurances 25.10.2021 04.10.2021 06.10.2021 08.10.2021
12-2021 11.11.2021 20.10.2021 22.10.2021 27.10.2021
01-2022 09.12.2021 17.11.2021 19.11.2021 24.11.2021
Cash. Print 10Cash. PRINT
MAIN TOPICS INVESTMENT FUNDS 2021
MEDIA KIT
Issue Investment Funds Issue Investment Funds
02-2021 08-2021 Emerging Markets
Which countries will recover the fastest
03-2021 Europe-Funds 09-2021 Multi Asset Funds
Which skid marks the pandemic has left Which products are hot and which are not
04-2021 US-Funds 10-2021 ETF & ETP
How politics affects the stock market Boom in passive investments continues
05-2021 Title: Precious metal fund 11-2021 Title: ESG Investments
Will the gold and silver bull market continue? An industry on the rise
06-2021 Fixed Income 12-2021 Frontier Markets
The interest rate dilemma calls for smart solutions Which countries are ripe for investment
07-2021 (Title:) Dividend Fund 01-2022 The investment topics in 2022
Benefit from the mega profits of companies This is what the asset managers are planning
Cash. Print 11Cash. PRINT
DISCOUNTS 2021
MEDIA KIT
FREQUENCY Frequency Discount VOLUME Volume Discount
DISCOUNT* DISCOUNT*
3x 3% 3 pages 5%
6x 5% 6 pages 8%
9x 7% 9 pages 12 %
12 x 10 % 12 pages 15 %
* Only one of the two scales can be used. Discount scales only apply to contracts. The basis for the discount
calculation is the respective basic ad price.
AC: 15 %
Discount only granted to advertising agencies that commercially place orders from third parties with publishers.
Discounts/price reductions (within one insertion year)
Cash. Print 12Cash. PRINT
INSERTS / BOUND-IN INSERT 2021
MEDIA KIT
STICKER INSERTS INSERTS BOUND-IN INSERT
Description Sticker inserts are affixed to a carrier advertise- Inserts are loosely attached to the magazine. Bound-in Inserts are printed matter firmly bound
ment in such a way that they can be removed The printed material must be machine- into the magazine. Format specification
by interested parties. Postcards, Booklets, CDs processable and made available on time by Width x height:
(in paper sleeve) and folding cards must have a the customer. max. 210 mm x 280 mm
closed, right-angled edge. Products with a zigzag Format specification for standard inserts
fold cannot be processed by machine! The glue Width x height: min. 105 mm x 148 mm,
line is parallel to the flange of the carrier object. max. 190 mm x 260 mm
Production Please send us a positioning specification in Set up type area at least 8 mm from trim
advance (position of the sticker on the carrier (page feed); head trim: 10 mm; foot trim: 3-14
advertisement). mm; side trim: 3 mm. Seam: rebate for head unit
Minimum distance to waistband: 30 mm, 10 mm, from 8 pages circumference at the head
to side edges: 10 mm. closed. Delivery form: closed at head; positioning:
Format specifications width x height: middle of handle. Special formats or particularly
min. 105 mm x 148 mm, large inserts are only possible after prior enquiry
max. 190 mm x 190 mm, and inspection.
Thickness max. 1 mm Attention:
For processing reasons, it may be necessary
to produce with foot unit/foot closed. Please
inquire before production.
Delivered The ordered circulation plus 3 percent for processing
Quantity
Cash. Print 13Cash. PRINT
INSERTS / BOUND-IN INSERT 2021
MEDIA KIT
STICKER INSERTS INSERTS BOUND-IN INSERT
Prices 4,000 Euros without discounts, prices for Standard inserts up to 25 g: 179 Euros Price per 1,000 copies:
the total print run, plus sales tax and postage. per 1,000 copies. up to 4 pages: 179 Euros
The price may increase if the condition of the Oversize inserts: 224 Euros up to 8 pages: 209 Euros
sticker makes processing more difficult and per 1,000 copies. up to 12 pages: 239 Euros
causes additional costs. Additional weight: 4 Euros up to 16 pages: 264 Euros
Sticker inserts are not eligible for commission per 1,000 copies per additional 5 g. Further volumes on request Prices
and discounts. Prices plus VAT and postage*. plus VAT and postage*.
Samples The order only becomes compulsory after submission of a binding sample in size, weight and processing and its examination.
Binding samples (5 copies each) and placement specifications (adhesive labels) must be submitted by the advertising deadline
at the latest:
Cash.Print GmbH . Advertisement administration
Friedensallee 25 . 22765 Hamburg
Dierichs Printing + Media GmbH & Co. KG . Mr. Jörg Winkelmann
Frankfurter Strasse 168 . 34121 Kassel
Delivery Delivery for the Cash magazine will be made to the company free of charge on the registered date, at least 21 calendar days
before the first day of sale:
Dierichs Druck + Media GmbH & Co. KG, Tor 2 / Versand, Mr. Jörg Winkelmann,
Frankfurter Straße 168 . 34121 Kassel, Germany
For further details, please refer to the guidelines for the delivery and packaging of inserts on request from the publisher.
* Postage charges: Total circulation up to 25 g 350 Euros / partial circulation up to 25 g 150 Euros / extra weight on request
Cash. Print 14Cash. PRINT
TECHNICAL SPECIFICATIONS 2021
MEDIA KIT
Magazine format: 210 mm x 280 mm Digital printing template Data delivery
Type area: 178 mm x 252 mm Digital print documents separate offset Data must be marked with the following
Printing method: Web offset, Saddle stitching (Euro-Standard DIN 16539). Due to the CTP information: Title (cash.), issue, name of advertising
Resolution: 60mm-grid process, only digital artwork can be used. motif, name of customer, telephone number, name
Colours: Euroscale RGB data cannot be used. Special colours must of data sender/manufacturer including data
Exposure: Computer to Plate (CTP) be converted to CMYK. Image data require protocol, telephone and fax number of data
Colour profiles: Envelope: ISO Coated V2 (39L) a resolution of at least 300 dpi. sender/manufacturer..
Content: LWC_improved_45L
Open file formats Data Storage Device
IMPORTANT NOTES Always send fonts and pictures used when deliver- CD (Mac/ISO Hybrid), further data media
ing open data. For images, no RGB colour spaces, on request
u Please note the information on data delivery so that
no JPG formats and no DCS files, minimum
a faultless identification of your advertisement can
resolution 300 dpi. Data dispatch
be guaranteed. u Illustrator up to CS6
Cash. Print GmbH, Advertising Disposition
u Photoshop up to CS6
u For advertisements that go beyond the type area, Friedensallee 25
u InDesign up to CS6
3 mm bleed must be added over each page. 22765 Hamburg
Phone: 040/51444-164
Closed file formats Fax: 040/51444-269
u Text content in advertisements that go beyond the
type area must be included so that it is not damaged High-resolution, printable composite PDFs with Sevil Babur
by the bleed, from the edge of the magazine 5 mm crop marks, CMYK, fonts embedded, no RGB, LAB E-Mail: babur@cash-online.de
from each side of the page or ICC color spaces embed, EPS files. E-Mail: verkauf@cash-online.de
Circulation: 31,500 copies
* IVW II/2021
Cash. Print 15Cash. PRINT
CONTACTS 2021
MEDIA KIT
DIRECTOR DIGITAL SALES & STRATEGY MEDIASALES MANAGING DIRECTOR PUBLISHER
Christine Bender von Säbelkampf Martina Neumann Gerhard Langstein Cash. Medien AG
Friedensallee 25
Tel.: +49 40/51444-195 Tel.: +49 40/51444-301 Tel.: +49 40/51444-200 22765 Hamburg
Fax: +49 40/51444-269 Fax: +49 40/51444-269 Fax: +49 40/51444-269 Tel.: +49 40/51444-0
E-Mail: saebelkampf@cash-online.de E-Mail: neumann@cash-online.de E-Mail: langstein@cash-online.de Fax: +49 40/51444-120
E-Mail: info@cash-online.de
SENIOR KEY ACCOUNT MANAGEMENT Internet: www.cash-online.de
MEDIASALES PRINT + ONLINE DISPOSITION BANK DETAILS
Andreas Rullmann Sevil Babur HypoVereinsbank AG
Tel.: +49 69/348683-701 Tel.: +49 40/51444-164 Kto.-Nr. 6 305 460
Fax: +49 69/348683-702 Fax: +49 40/51444-269 BLZ 200 300 00
E-Mail: rullmann@cash-online.de E-Mail: babur@cash-online.de IBAN: DE89200300000006305460
BIC: HYVEDEMM300
USt-ID-Nummer: DE 202667963
Sabine Kulenkampff
Tel.: +49 40/51444-225
Fax: +49 40/51444-269
E-Mail: kulenkampff@cash-online.de
The publisher‘s terms and conditions apply to the processing of orders.
The information contained in this price list may be updated during the year;
the latest version of this price list can be founds at:
www.cash-online.de/mediadaten
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