DIGITAL SPEC SHEET Postmedia offers a wide variety of digital desktop, mobile and tablet ad formats for premium exposure of advertiser messaging ...

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D I S P L AY A D FO R M ATS

D I G I TA L
                                                      CO N T E N T A D FO R M ATS

                                                      CO N T E N T A D S P EC S

S P EC                                                D I S P L AY A D S P EC S

SHEET                                                 D I S P L AY A D S P EC S – A P P L E N E WS

                                                      D I S P L AY H I G H I M PAC T S P EC S
Postmedia offers a wide variety of digital desktop,
mobile and tablet ad formats for premium exposure     I N T E R S C R O L L E R S P EC S
of advertiser messaging across our brands.
                                                      E M A I L M A R K E T I N G S P EC S

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D I S P L AY A D FO R M ATS
                      DESKTOP                    PG   PMP                                                                                                                                                MOBILE

                      LEADERBOARD                                                       BIG BOX                                                          BILLBOARD
STANDARD

                                                                                                                                                                                                                                                                                   HIGH IMPACT

                                                                                                                                                                                             DISPLAY
                                                                                                                                                                                                                               MOBILE OPTIMIZED
                                                                                                                                                                                                                                                                                 INTERSCROLLER

                           728x90                                                       300x250                                                          970x250
                     Traditional Digital Ads                                      Traditional Digital Ads                                            Traditional Digital Ads
                    optimized for horizontal                                     optimized for horizontal                                           optimized for horizontal                                  BANNER                  BIG BOX             TALL BLOCK                  300x600
                            scrolling.                                                   scrolling.                                             scrolling, with increased height                           320x50 300x50              300x250              300x600              Next generation mobile
                                                                                                                                                for enhanced brand exposure.                                                                                                    wallpaper positioned in
                                                                                                                                                                                                                      Mobile specific display ads optimized for                     between content
 PG           PMP                                                                          PG      PMP                                                                                                                                                                         strategically for increased
                                                                                                                                                                                                                     vertical scrolling positioned strategically for
                                                                                                                                                                                                                               best mobile performance.                              engagement.
                                                                                                                                                       FEATURE
                       XL BILLBOARD                      XL LEADERBOARD                             PRE-ROLL IN STREAM                              CONTENT PLAYER                                                                    PG     PMP
PREMIUM

                                                                                           VIDEO
                          1200x250                             1200x90
                       Extra Large digital ads            Extra Large digital ads                        Premium video pre-roll                     Next Generation Right-Rail

                                                                                                                                                                                             VIDEO
                      optimized for horizontal           optimized for horizontal                           that plays before                        video player with sticky
                      scrolling with increased        scrolling with increased height                      content. Generally                       functionality for increased
                     height and width for best               and width for best                          found on Story pages.                             engagement.
                            performance.                       performance.

                                                                                                                                                                                                                PRE-ROLL                             FEATURE
                                                                                                                                                                                                                                                                                   OUTSTREAM
                                                                                                                                                                                                               IN STREAM                          CONTENT PLAYER
HIGH IMPACT

                HOMEPAGE TAKEOVER                                      POINT OF ENTRY SPONSORSHIP                                                    INTERSCROLLER
                                                                                                                                                                                                        Premium mobile video player                 Mobile video player           Mobile video which
                                                                                                                                                                                                         which plays before content             which loads at the bottom of    plays on Story pages in
                                                                                                                                                                                                             generally found on                   Story pages for further          between content.
                                                                                                                                                                                                                Story pages.                           engagement.

                                                                                                                                                                                                                PG    PMP                                 PG    PMP                    PG     PMP
                     Digital ad sponsorship                                     Maximize both reach and                                                 1000x700
                     opportunity with ability                               impact with a rotational takeover                                 Largest Display ad size available.
                      to takeover every ad                                   capped to 1 per user per day for                               Next generation Wallpaper positioned
                          slot on a page.                                       increased engagement.                                         in between content strategically
                                                                                                                                                 for increased engagement.
                               PG                                                          PG

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM                                                                          These products are available via Programmatic Channels   PG Programmatic Guaranteed      PMP Private Marketplace

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CO N T E N T A D FO R M ATS
              DESKTOP                                                                                                                                                                             MOBILE
CONTENT

                                                                                                                                                                                   CONTENT
                                                                                                                                                                                                                                                CONTENT AD
                                                                                                                    CONTENT AD
                                                                                                                                                                                                                                                   255x90
                                                                                                                       675x140                                                                                                            In-feed ad with a similar look
                                                                                                         In-feed ad with a similar look and feel of                                                                                      and feel of traditional editorial
                                                                                                      traditional editorial placements. Used to drive                                                                                       placements. Used to drive
                                                                                                     audiences to custom content on the Postmedia                                                                                       audiences to custom content on
                                                                                                         network as part of our content packages.                                                                                        the Postmedia network as part
                                                                                                                                                                                                                                            of our content packages.
                                                                                                                       PG    PMP                                                                                                                   PG    PMP

                                                                                                                                                                                   SPONSORSHIPS
SPONSORSHIP

                                                                                                                RESOURCE CENTRE                                                                                                               RESOURCE CENTRE
                                        <                                                   <
                                                                                                                       990x160                                                                                   <              <                    255x160
                                                                                                        Horizontal carousel ad located within the                                                                                          Horizontal carousel ad located
                                                                                                          content well that features up to 8 links                                                                                          within the content well that
                                                                                                        (images and headlines) to content on the                                                                                         features up to 8 links (images and
                                                                                                                  advertiser’s website.                                                                                                     headlines) to content on the
                                                                                                                                                                                                                                                advertiser’s website.

                                                                                                                CONTENT MODULE                                                                                                                 CONTENT MODULE
                                        <                                                    <                         990x160                                                                                                                       255x160
                                                                                                                                                                                                                 <                  <
                                                                                                         Horizontal carousel ad located within the                                                                                         Horizontal carousel ad located
                                                                                                          content well that features up to 8 links                                                                                          within the content well that
                                                                                                      (images and headlines) to custom content on                                                                                        features up to 8 links (images and
                                                                                                                 the Postmedia network.                                                                                                   headlines) to custom content on
                                                                                                                                                                                                                                              the Postmedia network.

                                                                                                                      COBRAND
                                                                                                                                                                                                                                                     COBRAND
                                                                                                                       300x250
                                                                                                                                                                                                                                                      300x250
                                                                                                        Display ad that features both advertiser
                                                                                                           and Postmedia logos as well as a                                                                                                 Display ad that features both
                                                                                                           scrollable feed of custom content,                                                                                              advertiser and Postmedia logos
                                                                                                            including headlines and images.                                                                                                  as well as a scrollable feed
                                                                                                                                                                                                                                            of custom content, including
                                                                                                                                                                                                                                               headlines and images.
               *All sponsorship formats must be purchased as part of a custom sponsorship package.

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM                                                                These products are available via Programmatic Channels   PG Programmatic Guaranteed   PMP Private Marketplace

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CO N T E N T A D S P EC S
   CATEGORY                       CUSTOM                RESOURCE CENTRE                CONTENT MODULE                SOCIAL FEED             STATIC                        RSS                      ASK ME           CUSTOM CLIENT
  SPONSORSHIP                    CATEGORY                (TEXT WIDGET)                  (LIST WIDGET)                                     COBRANDED AD                 COBRANDED AD             ANYTHING WIDGET        PROVIDED
                                                                                                                                                                                                                        WIDGET

 ADVERTISER LOGO              ADVERTISER LOGO                    AD SIZE                       AD SIZE               Twiiter user name/          AD SIZE                     AD SIZE             ADVERTISER LOGO     PROTECTED I FRAME
      116x40 pixels               60x30 pixels               990x160 (desktop),            990x160 (desktop)         Facebook page URL     600x300 (mobile only)        600x300 (mobile only)       100x100 Pixels
      JPEG or PNG                 JPEG or PNG                 255x160 (mobile)              255x160 (mobile)                                       300x250                     300x250               JPEG or PNG
                                                           Refer to Display specs        Refer to Display specs                             (desktop and mobile)         (desktop and mobile)
                                 BRANDSELL               for creative formats, sizes   for creative formats, sizes                        Refer to Display specs for
     BRANDSELL                   970x250, 720x90,             that are accepted             that are accepted                              creative formats, sizes     ADVERTISER LOGO
                               300x250, 300 x 600                                                                                             that are accepted             60x30 pixels
     970x250, 720x90,
                              Refer to Display specs     ADVERTISER LOGO                TITLE CHARACTER                                                                     JPEG or PNG
300x250, 300 x 600 Pixels
                                for creative formats,          60x30 pixels                  COUNT                                        ADVERTISER LOGO
 Refer to Display specs for
                              sizes that are accepted          JPEG or PNG                52 characters max.                                                           CUSTOM CATEGORY
     creative formats,                                                                                                                          60x30 pixels
                                                                                           Must include the                                                              RSS AND TITLE
  sizes that are accepted                                                                                                                       JPEG or PNG
                              TITLE CHARACTER            TITLE CHARACTER                 custom category title.                                                           character count
                                   COUNT:                     COUNT                                                                                                      52 characters max
                                                                                                                                              SPONSORED
                                52 characters max.         52 characters max.           STORY PAGE URLs
                                                                                                                                              STORY URLs
                                                           Must reflect the type          4 Stories Minimum
                                                                                                                                          including custom category
                                                               of content.
                                                                                                                                             title (character count
                                                                                                                                              52 characters max.)
                                                          STORY PAGE URLs
                                                            4 Stories Minimum

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
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D I S P L AY A D S P EC S
                  PG    PMP                                                                                              PG    PMP                                               PG    PMP                                             PG    PMP
      LEADERBOARD 728x90                                                                                     IN-BANNER VIDEO                                                    VIDEO                                               VIDEO
        BILLBOARD 970x250                        EXPANDING LEADERBOARD 728x90                          (VIDEO WITHIN AN AD UNIT)                                             (IN STREAM)                                         (OUT STREAM)
         BIG BOX 300x250                          EXPANDING BILLBOARD 970x250                             LEADERBOARD 728x90
       TALL BLOCK 300x600                          EXPANDING BIG BOX 300x250                                BILLBOARD 970x250
    XL LEADERBOARD 1200X90                                                                                                                                                      FILE SIZE                                             FILE SIZE
                                                 EXPANDING TALL BLOCK 300x600                                 BIG BOX 300x250
                                                                                                                                                                            300mb max file size                                   300mb max file size
     XL BILLBOARD 1200x250                                                                                 TALL BLOCK 300x600

                                                                                                                                                                              ANIMATION                                              ANIMATION
                   FILE SIZE                                       FILE SIZE                                           FILE SIZE                                        Skippable = 6 minute max.                               30 second max duration
                                                                                                                                                                  Skip button enabled at 5 second mark.
              100kb file preferred,                  100kb file preferred, 1mb max file size                  These units may expand; see
                                                                                                                                                                       Non-Skip = 15 seconds max.
                1mb max file size                      728x90 – 728x315 expanded size                          expandable specifications.
                                                                                                                                                                         ** 6 second max preroll                                  Z-INDEX RANGE
                                                      970x250 – 970x500 expanded size                             Max initial load: 40k;
                                                                                                                                                                         preferred for MOBILE **                                        0-4,999
                                                      300x250 – 600x250 expanded size                            max polite load: 100k
                 ANIMATION                            300x600 – 600x600 expanded size
               30 seconds auto,                                                                                                                                            Z-INDEX RANGE
          Unlimited during interaction                                                                                ANIMATION                                                                                                         AUDIO
                                                                 ANIMATION                                                                                                        0-4,999                                        May play automatically
                                                                                                         30 secs or less; unlimited user interaction
                                                               30 seconds auto,                                                                                                                                         max bitrate: 192kbps, 44kHz, stereo CBR
              Z-INDEX RANGE                               Unlimited during interaction                                                                                                                                  min bitrate: 128kbps,44kHz, stereo CBR
                                                                                                                   Z-INDEX RANGE                                                  AUDIO
                     0-4,999
                                                                                                                                                                 max bitrate: 192kbps, 44kHz, stereo CBR
                                                                                                                          0-4,999
                                                              Z-INDEX RANGE                                                                                      min bitrate: 128kbps,44kHz, stereo CBR                                 VIDEO
                     AUDIO                                       5000-1,999,999                                                                                                                                                        30 fps max
            User initiated on click only.                                                                                AUDIO
                                                                                                                                                                                  VIDEO
     If using audio, functioning on/off button                                                                     Must be user-initiated
                                                                     AUDIO                                                                                                      30 fps max                                            GENERAL
         required. Volume control optional.                                                                      (on click; mute/ unmute);
                                                            User initiated on click only.                         default state is muted.                                                                              QuickTime(.mov), .avi, .mpg, .wmv, .flv, .mp4
                                                     If using audio, functioning on/off button                                                                                                                                    Codecs accepted:
                     VIDEO                                                                                                                                                      GENERAL                                     mpeg2, wmv, H.264/aac, mpeg 4
                                                         required. Volume control optional.
                                                                                                                         VIDEO                                   QuickTime(.mov), .avi, .mpg, .wmv, .flv, .mp4,       300mb max file size 30 second max duration
                   30 fps max
                                                                                                                                                                   .mpegs, 3GPP, WebM, DNxHR, ProRes,                      0-4,999 **NO VPAID ACCEPTED**
                                                                                                                        30 fps max
                                                                     VIDEO                                                                                                 CineForm, HEVC (h265)                             VAST 2.0 or higher preferred.
                                                                                                                                                                 Codecs accepted: mpeg2, wmv, H.264/aac,                To check your VAST tag for compliance,
                   GENERAL                                         30 fps max                                                                                    mpeg 4 **NO VPAID OR VAST WRAPPERS                      please use the VAST TAG INSPECTOR
        Accepted .jpg, .jpeg, .gif, .png                                                                               GENERAL                                   ACCEPTED** VAST 2.0 or higher preferred.
     HTML creative must be self-contained                                                                    Controls necessary: Play, Pause,                      VAST 3.0 required for skippable video.
     OR third party hosted. To check your                          GENERAL                                      Mute (and/or volume to 0)                     Tags must NOT have geo, browser, or any other
     HTML5 ad for compliance, please use              Expandable only on user interaction.                Note: A close button is not required as                      targeting on the 3rd party end.
        Google’s HTML5 VALIDATOR                       If expanding on click, retract with                 the video resides within the ad unit                To check your VAST tag for compliance, please
                                                                  “Close X” box.                         728x90 Must provide a standard jpeg/gif                      use the VAST TAG INSPECTOR
                                                           “Close X” button top right,                       image backup file (40K or less)                  **Tags accepted from certified 3rd parties ONLY:
                                                          Arial 12pt(Word) or 16pt(Flash)                   970x250 5-7 days business days                       DBM, comScore, DoubleVerify, IAS, MOAT,
                                                                                                           minimum for testing and execution                        Nielsen, Kantar, and Research Now**

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM                                         These products are available via Programmatic Channels   PG Programmatic Guaranteed        PMP Private Marketplace

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D I S P L AY A D S P EC S CO N T I N U E D
                  PG    PMP
                                                                                                                                                                                                                         INTERSCROLLER
     MOBILE OPTIMIZED SITE                                                                               TABLET APP                                                         WALLPAPER
                                                         MOBILE APP                                                                                                                                                   DESKTOP/TABLET/MOBILE
        BANNER 300x50                                                                             (VIDEO WITHIN AN AD UNIT)
                                                       BIG BOX 300x250
        BIG BOX 300x250                                                                                BIG BOX 300x250
                                                FULL PAGE PRE-APP INTERSTITIAL
      TALL BLOCK 300x600                                                                        FULL PAGE PRE-APP INTERSTITIAL                                                 FILE SIZE                                             FILE SIZE
                                                                                                                                                                 100kb file preferred, 1mb max file size                             1000x700
                                                                                                                                                                Separate left and right panels required                       300x600 (P) 1000x700 (L)
                                                                                                                                                                For full specs, please refer to wallpaper                            300x600
                                                                                                                                                             template for small vs large screen creative fields        100kb file preferred, 1mb max file size
                  FILE SIZE                                      FILE SIZE                                           FILE SIZE                                                                                          Static images only, solid background
          300x50 / 320x50 (50 KB)                             300x250 (40KB)                                     300x250 (40KB)                                                                                                   colour required
              300x250 (150KB)                                320x480 (P) (40KB)                           768x1024 (P) 1024x768 (L) (150kb)                                  ANIMATION
     300x600 (200KB) **second spot only**                                                                                                                                           —
                                                                                                                                                                                                                                   ANIMATION
                                                               ANIMATION                                           ANIMATION                                                                                                              —
                ANIMATION                                     10 seconds or less                                Maximum 30 seconds                                        Z-INDEX RANGE
               10 seconds or less                                                                                                                                                   —
                                                                                                                                                                                                                                Z-INDEX RANGE
                                                             Z-INDEX RANGE                                       Z-INDEX RANGE                                                                                                            —
              Z-INDEX RANGE                                          N/A                                                 N/A                                                     AUDIO
                       N/A                                                                                                                                                          —
                                                                                                                                                                                                                                       AUDIO
                                                                   AUDIO                                               AUDIO                                                                                                              —
                    AUDIO                                             —                                                   —                                                      VIDEO
                       —                                                                                                                                                            —
                                                                                                                                                                                                                                       VIDEO
                                                                   VIDEO                                               VIDEO                                                                                                              —
                    VIDEO                                             —                                                   —                                                    GENERAL
                       —                                                                                                                                     Must be received 5 business days in advance.
                                                                                                                                                                          Format: jpg or png                                         GENERAL
                                                                 GENERAL                                             GENERAL                                           non-animation (no flash)                            Accepted .jpg, .jpeg, .gif, .png
                  GENERAL                           Supported formats are GIF, JPEG, PNG                Supported formats are GIF, JPEG, PNG                               may be clickable                             **Creative MUST use a single solid
     Supported formats are GIF, JPEG, PNG            and vendor approved 3rd party tags.                 and vendor approved 3rd party tags.                                                                                   colour background**
       and vendor approved 3rd party tag.          Static GIFs preferred over animated GIFs.                    NO FLASH ACCEPTED.                                                                                        Provide HEX# colour code for
    Static GIFs preferred over animated GIFs.             Animated GIFs should follow                    No close or ‘x’ button. The reader will                                                                             background colour bleed
           Animated GIFs should follow                           KB size limits.                               swipe the ads in and out.                                                                             No 3rd party tags, static creative files only.
                  KB size limits.                            NO FLASH ACCEPTED.                           Must use specific HMTL coding for
              NO FLASH ACCEPTED.                      If animated 3 loops/iterations with a                     clickthrough, example:
       If animated 3 loops/iterations with a           maximum play time of 15 seconds.                Google.
        maximum play time of 15 seconds..                                                              ca Hyperlink Or .

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM                                       These products are available via Programmatic Channels   PG Programmatic Guaranteed         PMP Private Marketplace

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D I S P L AY A D S P EC S – A P P L E N E WS

              BIG BOX 300x250                              BILLBOARD 970X250                             LEADERBOARD 728X90                               TALL BLOCK 300x600                                  BANNER 300x50

                    FILE SIZE                                       FILE SIZE                                       FILE SIZE                                       FILE SIZE                                       FILE SIZE
                 300x250 (150KB)                                 970x250 (200kb)                                  728x90 (150kb)                                 300x600 (200KB)                                  300x50 (50 KB)

                  ANIMATION                                       ANIMATION                                       ANIMATION                                       ANIMATION                                       ANIMATION
                 30 seconds auto                                 30 seconds auto                                 30 seconds auto                                 30 seconds auto                                 30 seconds auto
            Unlimited during interaction                    Unlimited during interaction                    Unlimited during interaction                    Unlimited during interaction                    Unlimited during interaction

               Z-INDEX RANGE                                   Z-INDEX RANGE                                   Z-INDEX RANGE                                   Z-INDEX RANGE                                   Z-INDEX RANGE
                        N/A                                             N/A                                             N/A                                             N/A                                             N/A

                      AUDIO                                           AUDIO                                           AUDIO                                           AUDIO                                           AUDIO
    N/A Expandable: Two-part expand only, No        N/A Expandable: Two-part expand only, No        N/A Expandable: Two-part expand only, No        N/A Expandable: Two-part expand only, No        N/A Expandable: Two-part expand only, No
                custom close.                                   custom close.                                   custom close.                                   custom close.                                   custom close.

                    GENERAL                                         GENERAL                                         GENERAL                                         GENERAL                                         GENERAL
         Accepted .jpg, .jpeg, .gif, .png HTML           Accepted .jpg, .jpeg, .gif, .png HTML           Accepted .jpg, .jpeg, .gif, .png HTML           Accepted .jpg, .jpeg, .gif, .png HTML           Accepted .jpg, .jpeg, .gif, .png HTML
       creative must be self-contained OR third        creative must be self-contained OR third        creative must be self-contained OR third        creative must be self-contained OR third        creative must be self-contained OR third
    party hosted. **Tags accepted from certified    party hosted. **Tags accepted from certified    party hosted. **Tags accepted from certified    party hosted. **Tags accepted from certified    party hosted. **Tags accepted from certified
     3rd parties ONLY: Bonzai, Celtra, Dianomi,      3rd parties ONLY: Bonzai, Celtra, Dianomi,      3rd parties ONLY: Bonzai, Celtra, Dianomi,      3rd parties ONLY: Bonzai, Celtra, Dianomi,      3rd parties ONLY: Bonzai, Celtra, Dianomi,
        Google Campaign Manager, Polar, and             Google Campaign Manager, Polar, and             Google Campaign Manager, Polar, and             Google Campaign Manager, Polar, and             Google Campaign Manager, Polar, and
       ResponsiveAds** URLs must use HTTPS             ResponsiveAds** URLs must use HTTPS             ResponsiveAds** URLs must use HTTPS             ResponsiveAds** URLs must use HTTPS             ResponsiveAds** URLs must use HTTPS
        protocol No iFrames, SSL compliant All          protocol No iFrames, SSL compliant All          protocol No iFrames, SSL compliant All          protocol No iFrames, SSL compliant All          protocol No iFrames, SSL compliant All
    clicks using MRAID.open() or No fourth-party    clicks using MRAID.open() or No fourth-party    clicks using MRAID.open() or No fourth-party    clicks using MRAID.open() or No fourth-party    clicks using MRAID.open() or No fourth-party
     tracking All ads are to spec in portrait and    tracking All ads are to spec in portrait and    tracking All ads are to spec in portrait and    tracking All ads are to spec in portrait and    tracking All ads are to spec in portrait and
                  landscape mode.                                 landscape mode.                                 landscape mode.                                 landscape mode.                                 landscape mode.

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
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D I S P L AY H I G H I M PAC T S P EC S
Drive reader attention using key premium positions and deliver your
                                                                                                 Leaderboard
messaging smoothly.                                                                              or Billboard

Paired with a captivating interscroller that enhances the creative by
expanding to fill the screen as people scroll through the page.

HOMEPAGE TAKEOVER:
This digital sponsorship package allows advertisers
to dominate the homepage of numerous premium
properties using multiple ad sizes for a full day.
                                                                                                 Interscroller in
                                                                                                 1st slot under
POINT OF ENTRY:                                                                                  editorial block
                                                                                 Interscroller
This digital opportunity allows advertisers to deliver
their ads first to a unique user as they enter any
site(s) on our entire network.

BENEFITS:

 Effectively capture   Better user experience as   Scalable with the Postmedia
  the attention of      ad units flow seamlessly      Network, reach users
                                                                                     Regular     Regular
potential customers.     with the site content.     across our networks that
                                                                                     Ad Slot     Ad Slot
                                                    spans across the country.

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
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INTERSCROLLER

This document provides an overview of                    SPECS
the specs as well as proper format for file
delivery. Please refer to our photoshop       DESKTOP/TABLET (LANDSCAPE)                                                                      MOBILE/TABLET (PORTRAIT)
files to simply build your interscroller.     You should design your creative with a buffer at the top and                                    You should design your creative with a buffer at the top and
                                              bottom to accommodate for the scroll. Ad Size (1000x700px)                                      bottom to accommodate for the scroll. Ad Size (300x600px)
REQUIREMENTS:
                                                          140px                                                                                      60px
   1000x700 creative will be
   seen by Desktop and Tablet
   (Landscape) screens.

   300x600 creative will be seen by

                                                                                                                                                                      600px high
   Mobile and Tablet (Portrait) screens.                                                                                                          SAFETY AREA

                                                                                                                           700px high
                                                                                                                                                   300px wide
   Creative should use a solid
   background colour. HEX colour
                                                                             SAFETY AREA
   code must be supplied along with                                           1000px wide
   files for creative bleed edges.                                           x 500px high

   Fitting essential creative messaging
   within the safe area is at the
   discretion of the client/agency.

   Two JPEG files –
   1000x700 and 300x600                                                                                                                                                   20px
   (Max file size is 1 MB per file).
                                                                                                                 60px
   Must be received by
   Postmedia 5 days prior to                  FORMAT FOR FILE DELIVERY:
   live date for testing and revisions.       When saving the JPEG files, please follow the naming conventions
                                              Desktop/Tablet (Landscape):                                                           Mobile/Tablet (Portrait):
                                              SPECIFIC CAMPAIGN NAME - START DATE - INTERSCROLLER 1000x700.JPG                      SPECIFIC CAMPAIGN NAME - START DATE - INTERSCROLLER 300x600.JPG
                                              (eg. WINTER SALE STAPLES CANADA - FEB 7 2020 - INTERSCROLLER 1000x700.jpg)            (e.g. WINTER SALE STAPLES CANADA - FEB 7 2020 - INTERSCROLLER 300x600.jpg)

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
042921
HTML5 SUBMISSION GUIDELINES
                                                              THIRD PARTY                                           DOUBLECLICK                                            SELF-CONTAINED                                       HTML5 BUNDLE
                                                                HOSTING                                           CAMPAIGN MANAGER

                                            The HTML5 creative will be stored on a 3rd party server.   A HTML5 creative hosted by an advertiser/agency using           A self-contained HTML5 snippet.                  A compressed file containing all HTML
                                                  Provided to Postmedia as 3rd party ad tag.                     DoubleClick Campaign Manager.                      Provided to Postmedia as single HTML5                      and supporting assets.
 CREATIVE FORMAT                                                                                                                                                        file. Must be less than 1,000KB                 Provided to Postmedia as compressed
                                                                                                                                                                                                                        zip bundle. Must be less than 1,000KB

 To test the compatibility of your HTML5 ad before submission, we recommend running it through Google’s HTML5 Validator tool HERE

  SOFTWARE USED                                           WHAT TO SUBMIT                                           SUMMARY OF STEPS                                          MORE DETAILS                                             NOTES

 GOOGLE WEB DESIGNER                                 ZIP file containing .html file and all .js,                        1. Create an Exit button                                  CLICK HERE                        *HTML files must be received 5 days prior to run
 **Preferred                                          .css, and image assets, plus a static                        2. Make sure the Exit has an ID                     to learn how to add an exit button                    date for testing and execution
                                                              BACKUP .gif or .jpg file                               3. Apply a clickthrough URL                            in Google Web Designer
                                                                                                                            4. Publish locally
                                                                                                              5. Submit the resulting .zip for trafficking

 ADOBE EDGE ANIMATE                                  ZIP file containing .html file and all .js,                         1. Add Studio Enabler                                    CLICK HERE                        *HTML files must be received 5 days prior to run
 **Limited support                                    .css, and image assets, plus a static                             2. Create an Exit button                   to learn how to add Studio Enabler to your        date for testing, execution, and submission of
                                                               ZIP file .gif or .jpg file                             3. Adjust Publisher settings                Edge project, and adjust the Publish settings               revised material if necessary
                                                                                                                         4. Publish the project                                                                           *RESULTS USING THIS SOFTWARE
                                                                                                         5. Create a .zip archive of the resulted “web” folder                                                                  ARE NOT GUARANTEED
                                                                                                                       and submit for trafficking

 TUMULT HYPE                                         ZIP file containing .html file and all .js,                         1. Add Studio Enabler                                      CLICK HERE                      *HTML files must be received 5 days prior to run
 **Limited support                                    .css, and image assets, plus a static                         2. Add the Polite Load listener              to learn how to add Studio Enabler, Polite LOad,    date for testing, execution, and submission of
                                                               ZIP file .gif or .jpg file                               3. Create an Exit button                         and Exit to your Hype document                       revised material if necessary
                                                                                                                            4. Export to HTML                                                                             *RESULTS USING THIS SOFTWARE
                                                                                                            5. Create a .zip archive of the exported folder                                                                     ARE NOT GUARANTEED
                                                                                                                       and submit for trafficking

 ADDITIONAL INFO
 CREATIVES NOT COMPLIANT WITH ONE OF THE ABOVE MUST BE SUBMITTED AS THIRD PARTY AD TAGS. Postmedia is not responsible for the costs associated with third-party hosting.
 All HTML5 creatives MUST have a valid ClickTag or Exit function. For additional support please refer to the DoubleClick Help article HERE. PLEASE NOTE THAT ALL HTML ASSETS REQUIRE EXTERNAL HOSTING.

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
042921
E M A I L M A R K E T I N G S P EC S
                                                                                                                                                                                                      HEADLINE WITHIN VIEWABLE AREA     ✓
            E-NEWSLETTER
                                                                                                                    EBLAST
         LEADERBOARD 729x90
                                                                                                                 600x400 PIXELS
           BIG BOX 300x250

                     FILE SIZE                               Below provides an overview of the specs                   SPECS
         100kb file preferred, 1mb max file size              as well as proper format for file delivery.
                                                     It is extremely important that your eblast meets AODA
                                                          (Accessibility for Ontarians with Disabilities Act )         SUBJECT LINE Must be descriptive
                                                           compliancy as penalties are quite substantial.
                    ANIMATION                                                                                          SIZE Adhere HTML5 file to maximum width of 600
                  30 seconds auto
             Unlimited during interaction                    On average, the top 600px by 400px                        ORDER It’s important for all your subscribers to be able to view your
                                                                    are immediately viewable.                          content in a logical order no matter what device they’re using, but it’s
                                                           This area should be utilized for showing                    especially vital for people who use screen readers
                 Z-INDEX RANGE                         attention-grabbing headers and/or hero images.
                        0-4,999                         Headline text is allowed but should only cover
                                                                                                                       ALL COPY MUST BE LIVE HTML TEXT Subscribers who use a
                                                                                                                                                                                                                                        ✓
                                                       20% of the full image area. 600px wide or 598px
                                                                                                                       screen reader, or have images blocked in their email client, will not see
                                                            if a 1px border is present on either side                                                                                                 MAIN IMAGE WITHIN VIEWABLE AREA
                                                                                                                       information in images. Make sure the most critical content in your message
                       AUDIO
                                                                                                                       is presented in text
                           —
                                                                      IMMEDIATELY
                                                                    VIEWABLE AREA                                      FONTS Use web fonts whenever possible at a minimum of 16pt
                       VIDEO                                           600 x 400
                                                                                                                       IMAGES Optimize JPG, GIF or PNG file sizes for quick load times,
                      30 fps max                                                                                       maximum 1MB per eblast. If there is text in your image it will not be
                                                                                                                       accessible by screen readers

                     GENERAL                                                                                           RESPONSIVE Images and text must be legible when on mobile and
                                                    any                                                                accommodate for all screen sizes and ratios
         Accepted .jpg, .jpeg, .gif, .png          height
     HTML creative must be self-contained
             OR third party hosted                                                                                     USE EFFECTIVE COLOUR CONTRAST it is generally a good
    To check your HTML5 ad for compliance,                                                                             design choice, but it’s especially important for people with color blindness
    please use Google’s HTML5 VALIDATOR                                     CTA
                                                                                                                       CTA BUTTON Use one clear button which is easy to click

                                                                                                                       FOOTER Include the physical address of business, unsubscribe link,
                                                                                                                       legal verbiage, support links and social networks as appropriate
                                                                                                        any
                                                                        FOOTER                         height
                                                                          600px
                                                                           wide

FOR MORE INFORMATION PLEASE VISIT POSTMEDIASOLUTIONS.COM
042921
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