2023 BRAND PARTNERSHIPS AND - ADVERTISING MEDIA KIT
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D E D I C A T E D T O H E L P I N G B U S I N E S S A C H I E V E I T S H I G H E S T G O A L S.
2023
BRAND PARTNERSHIPS AND
ADVERTISING MEDIA KIT
Showcase Your Company and Generate
L eads T hrough NBA A
WHAT’S INSIDE
• Membership and subscriber demographics
• Multichannel advertising opportunities
• New and creative virtual sponsorship options
• 2023 NBAA exhibits and event sponsorship planner
• Packaging and positioning options – best value!
Table of Contents
NBAA Membership & Business Aviation Insider Readership Statistics.........................page 3
Advertising Opportunities......................................................................................... page 4
NBAA Insider Daily....................................................................................................................................page 5
NBAA News Hour Webinar.......................................................................................................................page 6
NBAA Flight Plan Podcast.........................................................................................................................page 6
In Case You Missed It (ICYMI) Sponsored E-blast...................................................................................page 7
enGAge YoPro Quarterly e-Newsletter.....................................................................................................page 7
nbaa.org Website.........................................................................................................................................page 8
2023 Business Aviation Insider Magazine & Editorial Calendar............................................................page 9
Business Aviation Insider Advertising Rates and Submission Specs......................................................page 10
Custom Advertising Packages....................................................................................................................page 11
2023 NBAA Events.....................................................................................................................................page 12
2023 NBAA International Operations Conference..................................................................................page 13
2023 NBAA Leadership Conference..........................................................................................................page 13
Contact Your Brand Partner Representative...............................................................page 15
REACH THOUSANDS OF BUYERS AND PROFESSIONALS
REACH THOUSANDS OF BUSINESS AVIATION BUYERS AND
In today’s challenging environment, NBAA has continued to provide the most up-to-date information to help
PROFESSIONALS
your business. From webinars to a daily news service to the digital and print editions of NBAA’s Business
Aviation Insider magazine, our communication channels provide essential information, while also offering your
While normal daily activities may be on pause, NBAA has continued to provide industry professionals with the most up-to-date infor-
organization
mation to help atheir
unique opportunity
businesses to reach
move forward. thousands
From ofaprospective
webinars to customers
daily news service eagerNBAA
to the digital to learn about
Business your new
Aviation Insider
product or service.
magazine, and much more, our online and print channels provide essential updates, but also offer a unique opportunity for organiza-
tions, such as yours, to reach thousands of prospective customers who are eager to learn about new product and service offerings.
If your company sells aircraft, engines, avionics, interior fittings, ground services, maintenance services,
navigation andsells
If your company weather equipment,
aircraft, or anyinterior
engines, avionics, of the fittings,
many other
groundparts or services
services, thatservices,
maintenance go into navigation
business and
aircraft, use
weather
our communication
equipment, channels
or any of the to reach
many other servicesNBAA’s community
and components of into
that go readers, members
business aircraft, and subscribers
our community who will
of readers, make and
members
the decisions
subscribers whoto purchase
will make thewhat your
decisions tocompany sells.
purchase what your company sells.
2 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
NBAA Membership & Business
Aviation Insider Readership Statistics
NBAA Member Contacts Geographic Distribution
Business Members 31,958
Operating Members 19,367 92% United States
Professional Members 2,000 8% International
TOTAL 53,325
Purchasing Power What Readers Buy
NBAA Connects You With: Our readers purchase
Final Decision Makers Purchase Makers/ business aviation products
Owners, Presidents/CEOs Influencers/Recommenders and services, including:
• Aircraft maintenance
• Flight Department
• Airport services
Managers/Aviation • Aviation insurance/legal consulting
of readers/members Directors
86% are involved in the
• Pilots/Chief Pilots
• Avionics
• Connectivity solutions
purchasing process
• Maintenance Managers • Contract pilots/cabin crew
• FBOs
of readers are more likely to purchase, recommend or • Flight planning services
57% influence the purchase of a product or service that they • Fuel/fuel services
have seen or read about in the magazine • Ground handling services
• Training programs
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 3
Advertising Opportunities
Business Aviation Insider
Attracting the most influential and engaged buyers in the industry,
Business Aviation Insider, the official magazine of NBAA, is key to
expanding your global reach. Our readers are top decision-makers
in their companies, with purchasing oversight of business aircraft
acquisition, utilization, safety and maintenance.
As always, you can align your
company’s branding needs with
NBAA’s bimonthly content
themes by leveraging the Business
Aviation Insider editorial
calendar. Contact our sales team
to get additional innovative and
measurable marketing ideas
through Business Aviation
Insider!
“We needed to build awareness of a start-up tech-
nology company and Business Aviation Insider has
been important for us to share the SmartSky brand
and reach across all segments of the industry. We
will be advertising again in the future.”
MICHAEL MILLER
VP, Corporate Marketing & Communications, SmartSky Networks
4 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
NBAA Insider Daily
NBAA Insider Daily is your personalized business aviation news
service, reaching business aviation stakeholders and powered by
artificial intelligence. It is a free service and is available to everyone
in the industry, including NBAA members and non-members. The
e-newsletter currently goes out to over 70,000 unique subscribers
each weekday at 11 a.m. Eastern.
This popular new option is an excellent choice for driving traffic to
your website and keeping your brand in front of the corner office,
flight departments, owners and operators, aviation regulatory
officials, the industry trade press, and pretty much anyone else with
a vested interest in the business aviation industry.
70,000+ subscribers
43% average open rate
Advertising Rates & Specs
Positions Weekly
Horizontal 1 $2,950
Horizontal 2 $2,700 NBAA INSIDER DAILY
Horizontal 3 $2,000 SPONSORED CONTENT
Sponsored Content $5,000 Is your company producing newsworthy
Banner Dimensions: All banner ads are 550x150px and content? Do you have an exciting new
970x90px. breakthrough or product announcement?
Sponsor your company’s content in NBAA
Artwork: Files should be GIF of JPG format, 40KB maximum file
size. Note: NBAA is unable to accept rich media ads (using Flash, Insider Daily. A preview of your article will be
Java, etc.) and discourages the use of animated GIFs, which do not embedded along with NBAA’s news articles of
display properly in all e-mail clients. the day and will feature a “Read More” link that
goes to the landing page of your choice.
Data Sources: Rasa
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 5
NBAA News Hour Webinar
Produced at least once a month, these webinars touch on topics
every business aviation professional should be considering,
including crew scheduling, catering, aircraft cleaning and
maintenance, airport and airspace operations, medical advice and
more. Each webinar features a host and several subject matter
experts who will cover timely content, then lead an interactive
question-and-answer session with participants. All webinars are
free and recorded for replay, usually by the next business day.
Sponsorship opportunities range from brand exposure to content
inclusion. Choose existing content to sponsor, or customize your own.
300 average registrants/webinar
NBAA News Hour Thought Leadership Rates
Session General Sponsor $3,500
Present a 60-minute webinar presentation on the NBAA News
Exclusive Thought
Hour platform. Sponsors have the ability to include live chat and $9,500
Q&A features. Webinars will be promoted through NBAA email
Leadership Session
and social media channels, as well as in NBAA Daily Insider.
Attendees have the option to opt-in when registering and the
sponsor will receive all contacts that have selected this option.
Don’t miss this great opportunity to align your brand with NBAA!
NBAA Flight Plan Podcast
Since 2009, NBAA has produced over 400 weekly podcasts covering vital information
on key operational, regulatory, and advocacy topics to NBAA members and others
in the business aviation community. With more than 50,000 downloads per year,
this podcast series is a great platform to align your company’s message with trending
topics in the industry. Contact us for pricing and more information on how to place a
30-second mid-podcast advertisement in NBAA’s Flight Plan Podcast.
6 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
ICYMI Sponsored E-blast enGAge YoPro Quarterly
In Case You Missed It (ICYMI) distributes NBAA’s most e-Newsletter
engaging articles and podcasts exclusively to NBAA
The NBAA Young Professionals in Business Aviation
members on a monthly basis. Sponsorship of these
(YoPro) Council quarterly newsletter – enGAge – supports
e-blasts gives your company outstanding visibility, with a
its mission of building a sense of community among
leaderboard banner, sponsored message within editorial
future leaders. Now your company can support NBAA’s
context and your logo.
work to sustain business aviation for generations to come
by purchasing a sole sponsorship of one or more enGAge
25,000+ delivered e-newsletters.
26% average open rate 4,200 delivered
4.5% average CTR 30% average open rate
Sole Advertiser
Advertising Rates & Specs Leaderboard – premium position $1,000
at the very top of the issue
Sole Advertiser
Leaderboard – premium position at the $5,000 Banner dimensions: 150x550px
very top of the issue
Artwork: Files should be GIF, JPG or PNG format,
40KB maximum file size. Note: NBAA is unable to accept
Banner dimensions: 728x90px rich media ads (using Flash, Java, etc.) and discourages
the use of animated GIFs, which do not display properly
Artwork: Files should be GIF, in all e-mail clients.
JPG or PNG format, 40KB
maximum file size. NBAA ICYMI Deadlines: Insertion orders
is unable to accept rich media are due by the end of each
ads (using Flash, Java, etc.) and quarter of the calendar year.
discourages the use of animated
GIFs, which do not display
properly in all email clients.
Company Logo: EPS, AI or very
high resolution PNG file format
(i.e., 300 dpi or greater), with no
background.
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 7
nbaa.org Website Advertising Rates & Specs
NBAA’s website is where
business aviation leaders Impressions Cost
and decision-makers go
Tier 1 - 50,000 guaranteed
daily for timely industry $2,500
news, operational
impressions
resources and event Cost per thousand (CPM) $50*
information for shows
like NBAA-BACE. The * Recommendation: 35M for 30 days. 10M minimum.
responsive site is relied
upon by the industry
for the timeliness and Banner Dimensions: Two files are required
accuracy of its content.
Run-of-site display banner ads are optimized for viewing on 970x90px – shown on home page and event landing
both desktop and mobile devices. pages on larger screens
300x600px – shown in run-of-site and on home page
At desktop sizes, 970x90px ads are displayed on the homepage
and event landing pages on mobile
and event landing pages. 300x600px ads are displayed on
other pages, run-of-site. At mobile sizes, 300x600px ads are Artwork: Artwork: Accepted formats include JPG, GIF,
displayed in all ad locations, run-of-site. PNG and third-party ad tag. 40KB maximum file size.
110,000 users/month
4.8 million page views/year
NBAA WEBSITE RETARGETING
Offered through an affinity program partner,
NBAA’s Website Retargeting Program
helps you make the most of your ad spend
by retargeting industry professionals after
they’ve clicked away from the NBAA website,
keeping your brand top of mind and ensuring
that you’ll consistently connect with them
across their buying journey.
nbaa.org/retargeting
(Separate purchase required)
8 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG
Business Aviation Insider Magazine
Showcase Thought DISTRIBUTION
Leadership Dedicated e-blasts promoting Business Aviation
Share your expertise with Business
Insider content are emailed weekly to more than 25,000
Aviation Insider readers by participating professionals and more than 19,000 companies in the
in special report sections on topics of NBAA membership, with an open rate of 29.5%
great interest to readers.
Expand Your Distribution
Help push your message further by sponsoring
dedicated e-blasts promoting Business
Aviation Insider content or bundling your
magazine ad with a presence in NBAA’s Insider
Daily news service.
Reach Young Professionals
Advertise in the magazine’s annual Student
Edition or within the Business Aviation Top
40 Under 40 special section in the annual
Convention issue – or consider sponsoring
NBAA’s new YoPro Quarterly e-newsletter,
enGAge – to get your company’s brand in front
of students and young professionals.
2023 Editorial Calendar
Issue Theme
January/February Workforce Issue
March/April International Issue
May/June 15th Annual Safety Issue
July/August Technology Issue
September/October Management / Pre-BACE Issue
Themes may change and additional special sections are added
to best serve the needs of our subscribers. Please confirm
November/December NBAA-BACE Issue the content theme when reserving the advertising space with
your sales representative. Updates are provided to prospective
advertisers regularly through email. To sign up, contact
2022-2023 Annual Student Edition advertising@nbaa.org
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 9
Business Aviation Insider (BAI) Advertising Rates and Submission Specs
Position
Cover 2 (C2 inside front cover) and Cover 3 (C3
$6,000
inside back cover)
Cover 4 (C4 back cover) $6,000
Full page $4,500
1/2-page horizontal $3,250
BAI newsletter web banner ad Bonus item for cover and full-page magazine advertisers
Full Page: Final trim size is 8.5 x 11” (215.9 x 279.4 mm); keep text 125”
(3.175 mm) away from edges. 8.75 x 11.25” (222.25 x 285.75 mm) for bleeds. Discounts are offered for multiple
1/2-Page Horizontal: 7.5 x 4.75” (190.5 x 120.65 mm) issue purchases. BONUS: cover
pages and full-page ads receive a
Insider Resources: 1/8-Page Horizontal: 3.5 x 2” (88.9 x 50.8 mm)
rotating ad on nbaa.org. Sizes and
Newsletter web banner ad: 728x90px impressions determined by magazine
Prices and specs reflect advertising in either printed or electronic versions. ad size and quantity purchased. The
sales team is ready to work with you.
“Advertising in Business Aviation Insider has been a great way
for Duncan Aviation to position our brand in front of the business
aviation industry. The leads that we’ve generated throughout the
years have helped us build our customer base and get to know
new segments of the market. We will continue to be a loyal
advertiser with NBAA!”
LORI JOHNSON
Marketing Communications Manager, Duncan Aviation
10 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORGCustom Advetising Packages
Our customized multi-platform advertising
opportunities and packages can keep your company’s
name and products in front of your customers on
a daily, weekly, or monthly basis, and can include BRANDING DIGITAL
• Business Aviation Insider VISIBILITY
exposure at NBAA’s highly rated events like NBAA- Advertisements • NBAA.org Advertisement
BACE and EBACE. Our sales team is happy to work • Flight Plan Podcast • ICYMI Sponsored Email Blasts
Sponsorship • Insider Daily Advertisement
with you on any type of custom package that would • Conference Sponsorship &
work for your company. Here are two examples: Large Exhibit Booth
Branding & Advertising COMPANY
Custom Package A
LEAD
Company A example of what a $20,000 custom GENERATION CONTENT
package may include: has been in the business • News Hour Webinar • Thought Leadership
aviation marketplace for over 50 years. They launch General Sponsor News Hour
• Conferences Sponsorship • Conference
new products every couple of years and trust NBAA Thought-Leadership
to announce their new products to the industry and Session Sponsorship
support the trust that has been established in their
brand. Their $20,000 custom package includes:
First-time Advertiser Package
Company B example of what a $10,000 custom BRANDING DIGITAL
package may include: is a brand new member • Business Aviation Insider VISIBILITY
of NBAA and is just beginning to market to the Advertisements • NBAA.org Advertisement
• Insider Daily Advertisement • News Hour Webinar Sponsorship
business aviation industry and is looking to get brand • Sponsorship & Small • Insider Daily Advertisement
recognition and boost sales. Their $10,000 custom Exhibit Booth
package includes:
COMPANY
B
LEAD
GENERATION CONTENT
• News Hour Webinar • Custom News Hour Webinar
Sponsorship Sponsorship
• Insider Daily Advertisement • Sponsored Content in Insider
Daily and Business
Aviation Insider
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 112023 NBAA Events
Start making plans now to connect your brand and products to the 38,000+ NBAA event attendees who are building the bright
future of business aviation. With over 2,200+ exhibit spaces filled yearly, decision-makers and buyers of aviation products and
services gather here to get business done.
2023 NBAA Schedulers & Dispatchers Conference u Exhibits
Jan. 24-26, 2023 | Nashville, TN
(SDC2023) u Sponsorships
u Exhibits
Feb. 8, 2023 | Opa-locka, FL 2023 NBAA Miami-Opa locka Regional Forum
u Sponsorships
2023 NBAA International Operators Conference
Feb. 13-15, 2023 | Austin, TX u Sponsorships
(IOC2023)
Feb. 27 - March 1, 2023 | Charlotte, NC 2023 NBAA Leadership Conference u Sponsorships
u Exhibits
May 2-4, 2023 | Hartford, CT 2023 NBAA Maintenance Conference (MC2023)
u Sponsorships
2023 European Business Aviation Convention & u Exhibits
May 23-25, 2023 | Geneva, Switzerland
Exhibition (EBACE2023) u Sponsorships
June 2023 | White Plains, NY 2023 NBAA Business Aviation Taxes Seminar u Sponsorships
u Exhibits
June 14, 2023 | White Plains, NY 2023 NBAA White Plains Regional Forum
u Sponsorships
2023 NBAA Business Aviation Convention & Exhi- u Exhibits
Oct. 17-19, 2023 | Las Vegas, NV
bition (NBAA-BACE) u Sponsorships
2023 NBAA Tax, Regulatory & Risk Management
Oct. 15-16, 2023 | Las Vegas, NV u Sponsorships
Conference
Customized multi-platform advertising and sponsorship packages can keep your company’s name and products in front of your
customers on a daily, weekly, or monthly basis, including exposure at NBAA’s highly rated events. NBAA’s sales team is happy to
help create any custom package that would work for your company.
nbaa.org/events
12 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG2023 NBAA International Operators 2023 NBAA Leadership Conference
Conference (IOC2023) Feb. 27 - March 1, 2023 | Charlotte, NC
Feb. 13-15, 2023 | Austin, TX
The 2023 NBAA Leadership Conference will bring together
hundreds of the best of the business aviation community to
IOC2023 will have three days of unmatched education,
exemplify how leaders can deliver excellence while maintaining
presenting operational, regulatory and real-life information
a healthy work-life balance. The conference theme, “Dynamic
that is critical for safe, efficient and compliant international
Excellence,” will feature expert-led sessions offering key
operations. Hundreds of attendees will hear in-depth analyses
takeaways on personal and professional flows. Prepare to engage
of emergency scenarios, exchange best practices with other
and invest with fellow industry leaders and gain access to two
global operators, get important updates from every ICAO region
networking receptions, as well as two full days of inspiring and
around the world, and network with international operators
motivating sessions that will help develop leadership skills.
and service providers. The program offers two networking
receptions, as well as current content that will help professionals
enhance the safety and security of business aviation operations. Become a Sponsor
Hundreds of executives and other leading industry
Become a Sponsor professionals will be attending the 2023 NBAA Leadership
Conference. Enhance your marketing strategy by becoming
When sponsoring the 2023 NBAA International Operators
a sponsor and unite your brand with the movers and
Conference, your brand will have the opportunity of
shakers of business aviation.
being placed directly in front of hundreds of industry
professionals who spend every day immersed in
international mission planning, including pilots,
schedulers, dispatchers and flight-planning specialists.
Sponsor Benefits
• Complimentary registrations (quantity determined by sponsorship spend) to the respective 2023 conference
• Sponsor logo listing in marketing materials and on the conference website
• Sponsor logo/company name listed on onsite signage
• First right of refusal for item renewal at the following 2024 conference
• Pre-conference opt-in attendee list provided two weeks prior to conference
• Post-conference opt-in attendee list provided approximately a week after the conclusion of the conference
Start a Conversation Today
sponsorships@nbaa.org
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 13Customize Your Branding & Marketing Partnership Package
Whether you want to raise awareness of your brand, launch a new product, find new prospects or establish your company
as a business aviation industry thought leader, NBAA offers the media channels you need to meet your marketing goals.
Student/Young
Brand Product Lead Thought
Media Title and Distribution Frequency Professional
Awareness Launch Generation Leadership
Audience
Business Aviation Insider Magazine
with Special Reports X X X X
Bimonthly themed issues
Business Aviation Insider Sponsored E-blasts X X X
nbaa.org Website X X X
Insider Daily Email Newsletter X X X X
NBAA News Hour Webinars X X X X X
ICYMI Sponsored E-blast X X X X
Monthly mailings
enGAge YoPro Quarterly Email Newsletter X X X X X
Quarterly mailings
Retargeting Affinity Program* X X X
*For more information about the Retargeting Affinity Program, please contact brandpartnerships@nbaa.org
14 CONTACT US - BRANDPARTNERSHIPS@NBAA.ORGContact Your Brand Partner
Representative
Contact NBAA Now to Get Your Partnership Off the Ground!
Email brandpartnerships@nbaa.org now to learn more about NBAA’s unmatched brand partnerships and advertising
opportunities.
A brand partner representative will contact you within two business days. We look forward to working with you!
Sincerely, your partners in business aviation,
Amanda Dumont Carly Heideger
NBAA Brand Partner Sales NBAA Brand Partner Sales
Executive Executive
864-373-1168 443-689-7009
adumont@idc.nbaa.org carly.heideger@wearemci.com
CONTACT US - BRANDPARTNERSHIPS@NBAA.ORG 15You can also read
