MEDIA KIT 2018 - Hawaii Business Magazine
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REVISED JANUARY 2018
L O C A L LY O W N E D ,
L O C A L LY C O M M I T T E D
SINCE 1955
2018
MEDIA KIT
+ E D I T O R I A L P. 0 5 + D I G I TA L P. 0 7 + E V E N T S P. 0 9
Garrett Marrero, president
and CEO of Maui Brewing and 3
2017 National Small Business
Person of the Year
OUR AUDIENCE:
BY THE NUMBERS
Hawaii Business Magazine : 2018 Media Kit
OUR AWARDS 4,100+
65,335
annual event
NATIONAL AWARDS FROM attendees
THE ALLIANCE OF AREA print readers
BUSINESS PUBLICATIONS
28,545
per month
♦
205,420
BEST FEATURE LAYOUT,
daily newsletter
ALL MAGAZINES, GOLD
subscribers
BEST OVERALL DESIGN,
ALL MAGAZINES, GOLD
BEST USE OF
PHOTOGRAPHY/ILLUSTRATIONS, total reach*
ALL MAGAZINES, GOLD
BEST BODY OF WORK, SINGLE
WRITER, MEDIUM NEWSPAPERS AND
50,299 57,141
MAGAZINES, GOLD
BEST LOCAL COVERAGE OF A
NATIONAL STORY, MEDIUM unique visitors total social
NEWSPAPERS AND MAGAZINES, GOLD per month media followers
BEST PERSONALITY PROFILE,
MEDIUM-SIZE NEWSPAPERS AND
MAGAZINES, SILVER
BEST MAGAZINE, ALL MAGAZINES,
LOCALLY OWNED,
BRONZE
BEST COVER, ALL MAGAZINES, DISTRIBUTION PARTNERSHIPS
BRONZE Hnl. Japanese. Jr. Chamber of Commerce
Pick up a copy of Hawaii Business Over 30 association partnerships including
magazine at the following locations: Small Business Hawai‘i Chamber of Commerce Native Hawaiian Chamber of Commerce
LOCALLY COMMITTED,
of Hawaii, and UH Shidler College of Business: HNL Filipino Chamber of Commerce
LOCAL AWARDS FROM Barnes & Noble Hawaii Society of CPA’s
SPJ HAWAII AIA Honolulu Hawai‘i Alliance of Nonprofit Organizations
Walgreens
♦ Walmart Building Industry Assoc. of Hawaii HI Science & Technology Council
NATIONALLY HONORED
Costco Better Business Bureau of Hawaii Kapolei Chamber of Commerce
INFORMATIONAL GRAPHICS,
FIRST PLACE Daniel K. Inouye airport Hawaii Venture Capital Assoc. UH Shidler College of Business
Foodland/Sack & Save Japanese Chamber of Comm. & Ind. of HI Hawaii Pacific University
HEADLINES, FIRST PLACE
Whaler’s General Store Small Business Hawaii Young Business Council
Hawaii Business is focused on BEST EXPLANATORY JOURNALISM,
FIRST PLACE
Times
Don Quijote
Chamber of Commerce of Hawaii
Hawai‘i Island Chamber of Commerce
UH Alumni Association
YWCA
serving its readers and advertisers BUSINESS REPORTING, FINALIST KTA/Waikoloa Village Kona-Kohala Chamber of Commerce Building Owners & Managers Association
CVS Longs Kaua‘i Chamber of Commerce Northern California Hawaii Chapter of Commerce
O
UR STORIES COVER the big Local people already know we are the best INDUSTRY OR TRADE REPORTING, Safeway Maui Chamber of Commerce Chaminade Alumni Association
issues that affect Hawai‘i, its business magazine in the Islands, but in 2017 FINALIST Hnl. Japanese Chamber of Commerce Moloka‘i Chamber of Commerce
people, companies and nonprofits. we were named one of the Top Three regional
We also give readers information business magazines in the nation, beating PROFILE, FINALIST
and ideas that are useful to their organizations publications from much bigger markets on the
and careers. Along the way, we keep them Mainland. In fact, over the past six years, Hawaii FEATURE WRITING/LONG FORM, “The magazine is a cut above. The articles have
engaged, informed, inspired and entertained.
And we do that on multiple platforms: in print,
Business has won more than 100 national and
statewide awards.
FINALIST
depth, the layout and design work is excellent,
LO O KING F O R O U R
digitally, on social media and at our events. Spend time with Hawaii Business; you’ll find OVERALL DESIGN, FINALIST and it has an overall good polished feel to it.” A D S P ECS ?
We also help our advertisers and partners tell it’s a good investment.
BEST SINGLE FEATURE LAYOUT,
Flip to last page
their stories to our elite audience, while provid- J E F F M I K U L I NA , EX E C U T I V E D I R E C T O R , B LU E P L A N E T F O U N DAT I O N
ing excellent customer service. FINALIST
* SOURCE: 2015 CIRCULATION VERIFICATION COUNCIL
EDITORIAL CALENDAR JANUARY 2018 - DECEMBER 2018
5
CYCLE CITY A Bike Boom Has Begun.
YES, YOU WILL BE HACKED Top 100 Realtors: New No.1
Hawaii Business Magazine : 2018 Media Kit
BLACK BOOK:
How Far Will Oahu Go? P.104 p.31 318 Local
Executives p. 77
How to Protect Yourself & What to Do When it Does Happen. P20
JANUARY 2017
JUNE 2017
DECEMBER 2017
FEBRUARY 2017
OCEAN
TESTING L O C A L LY O W N E D ,
L O C A L LY C O M M I T T E D
SINCE 1955
L O C A L LY O W N E D ,
L O C A L LY O W N E D ,
L O C A L LY C O M M I T T E D
L O C A L LY C O M M I T T E D
SINCE 1955
L O C A L LY O W N E D , SINCE 1955
R W CEO
L O C A L LY C O M M I T T E D
SINCE 1955
WHAT'S
NOW?
WHAT'S
I A
NEXT?
VIRTUAL & UNDERGROUND OF
ECONOMY THE
AUGMENTED
REALITY
UNDERGROUND ECONOMY
S T
CEO OF THE YEAR
YEAR
IN HAWAII
THE DIGITAL ISSUE
RISKY WATER
P.44
COCKFIGHTING, INNOVATIVE
WAYS TO BUILD
PROSTITUTION, TEAMWORK
K E
DRUGS p.72 p. 134 BOB HARRISON GUIDED
A S H O R TA G E O F I N S P E C T O R S 5 STEPS TO FIRST HAWAIIAN BANK
M E A N S Y O U D O N ' T K N O W W H A T REVERSE THE THROUGH A SUCCESSFUL
BRAIN DRAIN STOCK OFFERING
Y O U ' R E G E T T I N G I N T O . p. 40
Y R
P 2 8 P.32
PLUS
Here's
AUSTIN KINO What the
Hokulea navigator BOSS
15 Keys Affordable
500
and ocean entrepreneur
in the water at Kaimana Thinks PLUS
to Effective Homes for BEHIND THE SCENES
DECEMBER 2017
Beach
P.97
JUNE 2017
JANUARY 2017
H AWA I I B U S I N E S S .C O M
Leadership Local Families AT RESTAURANT
HAWAIIBUSINESS.COM
FEBRUARY 2017
Weinberg's
Legacy is P.69 P.52
DOCTORS
JANUARY 2017
Concrete FEBRUARY 2017 JUNE 2017
INSPECTIONS SHORT DECEMBER 2017
P.128
P.136 P.80
HAWAIIBUSINESS.COM
HAWAIIBUSINESS.COM
JANUARY 2018 FEBRUARY 2018 MARCH 2018 APRIL 2018 MAY 2018 JUNE 2018
TOURISM DIGITAL FUTURE ISSUE
BEST PLACES BEST OF SMALL REAL ESTATE
FOC U S FOCUS F OC US TO WORK
BUSINESS
FOC U S
tourism, politics, small business digital industry, small business 20 for the Next 20, small business real estate, small business
startup awards FOCUS FOCUS
workplace satisfaction, small business small business awards SPECIA L S ECT IO NS
SPECIAL S ECT IO NS S P EC I AL SECTIONS
Real Estate's Top 100: Profiles of
West O‘ahu Construction Outlook SP EC IAL SECTIONS SPECI AL SECTI ON S SPECI AL SECTI ON S Top Realtors
Corporate Anniversaries Energy Guide Who’s Who in Healthcare Best Places to Work Profiles Pathways to Sustainability Real Estate Marketplace
AIGA Hawai‘i’s 5-O Awards Insert Senior Care Guide Maui Business Report Insert Investing & Succession Planning NAIOP Kukulu Hale Award
E V E N TS Hospitality, Meetings & Events
E VE N TS E VE N TS E VE NTS
EVENTS C-Suite Speaker Series
SmallBiz Academy SBA & SmallBiz Editor’s Choice Awards Real Estate's Top 100 Gala
SmallBiz Academy EV ENTS
Space due: Dec. 21, 2017 Best Places to Work Space due: Feb. 16, 2018 Space due: Mar. 23, 2018 Space due: April 20, 2018
Space due: Nov. 22, 2017 Materials due: Dec. 28, 2017 Materials due: Feb. 23, 2018 Materials due: Mar. 30, 2018 Materials due: April 27, 2018
Materials due: Nov. 29, 2017 Space due: Jan. 19, 2018
Materials due: Jan. 26, 2018
JULY 2018 AUGUST 2018 SEPTEMBER 2018 OCTOBER 2018 NOVEMBER 2018 DECEMBER 2018
POLITICS & TOP 250
CONSTRUCTION WAHINE
NEIGHBOR ISLANDS BLACK BOOK
GOVERNMENT FOCUS F OC US FOCUS FOCUS FOC U S
Hawai‘i's biggest companies and nonprofits, construction, most proftable companies, women, small business Hawai‘i island, Maui, Most Charitable CEO of the year, Black Book, small business
FOC U S small business small business Companies, small business
energy report, small business SPECI AL SECTI ON S SPECIA L S ECT IO NS
S P EC I AL SECTIONS SP EC IAL SECTIONS Hawai‘i’s Professional Women SPECI AL SECTI ON S Kaka‘ako Magazine
SPEC IAL S ECT IO NS Top 250 Profiles Auto Guide AIA Awards Insert Nonprofit & Charitable Companies Shipping, Freight, and Transportation
Leaders in Technology Safety & Security Guide Engineers, Architects, Landscapers & East O‘ahu Holiday Messages
Hawaii Business Report Insert Surveyors E VE N TS
E V E N TS Wahine Conference E VE N TS E VE NTS
EVENTS Merging Visions EV ENTS SmallBiz Academy C-Suite Speaker Series
Leadership Conference SmallBiz Academy Space due: Aug. 24, 2018
Space due: June 22, 2018 Materials due: Aug. 31, 2018 Space due: Sept. 21, 2018 Space due: Oct. 19, 2018
Space due: May 18, 2018 Materials due: June 29, 2018 Space due: July 24, 2018 Materials due: Sept. 28, 2018 Materials due: Oct. 26, 2018
Materials due: May 25, 2018 Materials due: Aug. 3, 2018
FOR MORE INFORMATION Contact Chris Griffin, Account Coordinator, chrisg@hawaiibusiness.com, 808=534-7560 = Signature Issue = Premier Issue * Information subject to change
DIGITAL MEDIA REVISED NOVEMBER 2017
7
Hawaii Business Magazine : 2018 Media Kit
“Today’s Hawaii News has been
the perfect vehicle for Kualoa
to increase awareness with
frequency and in a dynamic
manner, and has resulted in a
marked increase in inquiries
and bookings.”
F R A N K A M O NG, D I R E C T O R O F S A L E S,
M A R K E T I NG A N D B U S I N E S S D E V E L O P M E N T,
K UA L OA R A NC H & P R I VAT E NAT U R E R E S E RV E
OUR DAILY
OUR NEWSLETTER AUDIENCE:
BY THE NUMBERS
NEWSLETTER:
TODAY’S HAWAII NEWS
Hawaii Business wants you to have a quick read of the top local
news stories every weekday morning. “Today's Hawaii News”
28,545
total newsletter subscribers
gives you:
A REDESIGNED OUR SOCIAL MEDIA AUDIENCE: BY THE NUMBERS THE BREAKDOWN
18.89% 4.07%
ummaries of the main statewide stories, compiled from all
◆ S
HAWAIIBUSINESS
IF THE INTERNET WAS A COCKTAIL PARTY then Hawaii Business’ social media is the most
of the state’s leading news media, not just one source.
interesting person at the affair: witty, stylish and smart. Social media is the first customer-
◆Separate sections for each of the major Hawaiian Islands.
facing of our brand and this digital audience grows daily. Engage with millennials and the tech
EXPERIENCE
◆Links to each story, in case you want to learn more.
savvy business community through these dynamic platforms. Raise your glasses!
urated stories by Hawaii Business Editor Steve Petranik and
◆ C Open rate:* Clickthrough rate:*
57,141
his team of journalists. the number of unique total unique clicks divided
THE NEW HawaiiBusiness.com features opens divided by total by total delivered. Average
a three-column layout with more content delivered. clickthough across industries
front and center, which engages readers is 2.52%
with trusted high-quality journalism of the
magazine as well as video, web-exclusives and total combined social media reach*
more dynamic content. HawaiiBusiness.com SOCIAL MEDIA AD SPECS DIGITAL AD SPECS
is a premiere destination for the most-relevant
content and local perspective in the 50th THE BREAKDOWN SPACE WIDTH HEIGHT SPACE WIDTH HEIGHT
State’s business community.
30,002 17.6k 7,320 2,209
FACEBOOK 1200px 630px WEBSITE - LEADERBOARD 728px 90px
INSTAGRAM 1080 1080 NEWSLETTER - BANNER 360 85
Twitter followers Instagram Facebook likes LinkedIn followers TWITTER 440 220
followers ACCEPTED DIGITAL FILE FORMATS
LINKEDIN 1200 300 72dpi web-optimized .JPG, .PNG, or .GIF. HTML files ar also accepted.
Images with higher resolutions will be subject to reduced file size conversion.
FOR MORE INFORMATION Contact David Sur, Associate Publisher, davids@hawaiibusiness.com, 808-534-7124 * Data current as of November 2017
EVENTS CALENDAR JANUARY 2018 - DECEMBER 2018 H AWAIIBUSINE SS.COM/E V ENTS 9
Hawaii Business Magazine : 2018 Media Kit
OUR EVENTS: BY THE NUMBERS
4,100 + 14
attendees events
ATTENDEE INDUSTRIES “Hawaii Business magazine events continuously
Architecture & Design Law
Banking & Finance Non-Profit strive to be innovative and cutting edge in their
Construction
Food & Beverage
Retail
Real Estate
content development. It is important to them to
Healthcare Sales & Marketing provide value to their attendees.”
Government Technology
Hospitality & Tourism Education M A K A NA M c C L E L L A N, P U B L I C I N F O R M AT I O N O F F I C E R ,
T H E Q U E E N ' S H E A LT H SYS T E M S
INCLUDES
INCLUDES INCLUDES INCLUDES EXPO!
EXPO! EXPO! EXPO!
QUARTERLY TRI-ANNUAL ANNUAL CELEBRATION ANNUAL CELEBRATION ANNUAL INVITATION-ONLY ANNUAL FULL-DAY ANNUAL INVITATION-ONLY ANNUAL FULL-DAY
CELEBRATION CONFERENCE CELEBRATION CONFERENCE
SMALLBIZ C-SUITE BEST PLACES SBA & SMALLBIZ REAL ESTATE’S LEADERSHIP MERGING WAHINE FORUM
ACADEMY SPEAKER SERIES TO WORK EDITOR’S TOP 100 GALA CONFERENCE VISIONS
Seminars that offer valuable
tips, insight and data to support
The C-Suite Speaker Series brings
together Hawai‘i executives to
Organizations named as one of
the “Best Places to Work in Hawaii”
CHOICE AWARDS Hawaii Business’ Real Estate’s The Leadership Conference is Merging Visions brings together
The Wahine Forum is the largest
professional development
conference for women in the state
Hawai‘i’s small business learn from mutual experience and are recognized at an extravagant Each year Hawaii Business Top 100 program is the only dedicated to the advancement the leaders of Hawai‘i’s Top 250 of Hawai‘i. The conference is
community. perspectives. celebration. The event also serves magazine partners with the SBA to objective recognition of the of Hawai‘i’s emerging leaders. companies and the emerging leaders attended by Hawai‘i’s top female
as the official release of the April present the Small Business Awards highest performing agents in the Attendees are able to enhance of 20 for the Next 20, H.A.P.A., executives, entrepreneurs, up-
AT T EN DE ES ATTE N D E ES issue, which features the Best Luncheon. This is the state’s state. The gala recognizes these their professional aptitude and Pacific Century Fellows and Omidyar and-coming leaders and others
120+ attendees 150+ attendees Places to Work companies. largest small business recognition accomplished individuals for their leadership skills through a full day Fellows to cultivate relationships to intent on advancing their careers.
program. The pool of honorees unmatched success in the real of informative general sessions accelerate Hawai‘i’s future.
ATTENDEES are nominated by their banks and estate industry. and workshops featuring national
SAVE T HE DAT ES SAV E TH E DATES AT T E NDE ES
600+ attendees lenders for the SBA Awards. In and local speakers. ATTE N D E ES
January 2018 February 2018 850+ attendees
addition, Hawaii Business awards ATTE N D E ES 350+ attendees
April 2018 May 2018 SAV E THE DATE
five winners the SmallBiz Editor’s 400+ attendees ATTE N D E ES
SAVE T HE DAT E
September 2018 December 2018 Choice Awards. 600+ attendees
March 29, 2018 SAVE TH E DATE
SAVE TH E DATE October 25, 2018
November 2018 ATTENDEES August 2018
June 2018 SAVE TH E DATE
350+ attendees July 26, 2018
SAV E THE DAT E
May 2018
FOR SPONSORSHIP OPPORTUNITIES Contact David Sur, Associate Publisher, davids@hawaiibusiness.com, 808-534-7124 * Dates subject to change
11
PRINT AD SPECIFICATIONS REVISED NOVEMBER 2017
Hawaii Business Magazine : 2018 Media Kit
BLEED ADS WIDTH HEIGHT NON-BLEED ADS WIDTH HEIGHT
2 PAGE Live 15.5" 10.375" 2-PAGE SPREAD 15.5" 10.375"
SPREAD Trim 16 10.875
Bleed 16.25 11.125 FULL-PAGE 7 10
DOUBLE 1/2H SPREAD 14.92 4.875
2/3-PAGE VERTICAL 4.625 10
FULL PAGE Live 7.5 10.375 1/2-PAGE VERTICAL 4.625 7.5
Trim 8 10.875
Bleed 8.25 11.125 1/2-PAGE HORIZONTAL 7 4.875
1/3-PAGE VERTICAL 2.25 10
1/3-PAGE HORIZONTAL 4.625 4.875
DOUBLE 1-2H Live 15.5 4.833"
SPREAD Trim 16.0 5.333 1/6-PAGE VERTICAL 2.25 4.875
Bleed 16.25 5.583
1/6-PAGE HORIZONTAL 4.625 2.375
WHAT IS BLEED? Bleeds allow you to run artwork to the edge of a
2/3 PAGE Live 4.665 10.375 page. On a press, the artwork is printed on a large sheet of paper and then
VERTICAL Trim 5.165 10.875 trimmed down to size
Bleed 5.415 11.125
CUSTOM CAMPAIGNS
PRINT AD FORMATS
Adobe Illustrator® CC 2014 format with files and turn bleeds
1/2 PAGE Live 4.667 7.458 or earlier, Adobe Photoshop® on when exporting to PDF if
VERTICAL Trim 5.167 7.958 CC 2014, Adobe InDesign® CC submitting ad with bleeds.
Bleed 5.417 8.208 2014 or earlier. Let us tell your story
Offset all crop marks by 0.125".
4-color CMYK
Any layouts containing RGB, EPS and TIFF files: 300dpi
Spot or Pantone colors must resolution with CMYK color or CUSTOM CELEBRATORY
be converted to their CMYK grayscale at actual size with all PUBLICATIONS PACKAGES
Live
1/2 PAGE7.5 4.833 equivalents. Any layouts found fonts converted to outlines
Trim 8
HORIZONTAL 5.333 to have a differing color scheme Press-Ready PDF files are
WE KNOW HAWAI‘I and we know publishing. We are Hawai‘i’s CELEBRATE YOUR ORGANIZATION’S anniversary,
Bleed 8.25 5.583 must be revised accordingly. We acceptable if all fonts are
specialists in delivering a business message, persuasively and on-target. milestone, rebrand or grand opening with Hawaii Business
want to ensure that colors are embedded and images are
Our custom publications leverage aio media’s unparalleled quality, magazine and digital platforms. Let us create a custom campaign to
represented properly, therefore, converted to CMYK at 300 dpi.
distribution channels, and award-winning design. honor your achievements and proudly proclaim your company’s work
the client will be notified if
to the business community.
there are any inconsistencies in All PDFs built incorrectly will
Let us help tell your story, like we have done for these clients:
color scheme. be sent back to the client for
Our celebratory package includes
Bleed 0.125 inches revisions. We are also obligated
◆ The Howard Hughes Corporation
All screen and printer fonts to alert the client if any graphic
◆ The Department of Commerce and Consumer Affairs (DCCA) ◆ Four-page advertorial spread
and all CMYK graphics files elements are under 300 dpi to
LO O KING FOR O U R D I G I TA L A D S P EC S ? included. For InDesign® files, ensure that advertisements are ◆ NAIOP Hawaii ◆ Appears in Hawaii Business in month of client’s choice
Flip to page 7 please include PDF X-1a (2001) displayed at their best quality. he Shidler Group
◆T ◆ 500 additional copies of your advertorial
onolulu Japanese Chamber of Commerce
◆H ◆ Professional writing services
◆ Hawaii Automotive Dealership Association (HADA) ◆ Professional photoshoot
AD SUBMISSION entral Pacific Bank
◆C ◆ Native content article on HawaiiBusiness.com
Email attachments less than 20 MB may be sent to Chris Griffin, Sales & Marketing Coordinator at chrisg@hawaiibusiness.com. It is the responsibility of
amehameha Schools
◆K ◆ Social media campaign and digital rollout
the client and/or agency to confirm reception of e-mail with Hawaii Business as well as provide color proof (if proof is needed). Transferring large files over the
Internet through Dropbox, Google Drive, and FTP is also an option. If interested, please ask your account executive for more information.
FOR MORE INFORMATION Contact Chris Griffin, Sales & Marketing Coordinator, chrisg@hawaiibusiness.com, 808-534-7560 FOR MORE INFORMATION Contact David Sur, Asociate Publisher, davids@hawaiibusiness.com, 808-534-7124
1 0 8 8 B I S H O P S T. , S U I T E L L 2 ,
HONOLULU, HI 96813
( 8 0 8 ) 5 3 4 -7 5 0 0
w w w. h a w a i i b u s i n e s s . c o m
C ONTACT US
PUBLISHER ACCOUNT MANAGER SALES & MARKETING COORDINATOR
Cheryl Oncea Casey Shea Chris Griffin
cherylo@hawaiibusiness.com caseys@hawaiibusiness.com chrisg@hawaiibusiness.com
534-7575 534-7128 534-7560
ASSOCIATE PUBLISHER ACCOUNT MANAGER DIGITAL MEDIA DIRECTOR
David Sur Cyd Shizuru Daniel Ikaika Ito
davids@hawaiibusiness.com cyds@hawaiibusiness.com danieli@hawaiibusiness.com
534-7124 534-7164 534-7536
EDITOR ACCOUNT MANAGER EVENTS MANAGER
Steve Petranik Stephen Guzman Kira Chong Tim
stevep@hawaiibusiness.com stepheng@hawaiibusiness.com kiract@hawaiibusiness.com
534-7584 534-7165 534-7145
C ONNECT WITH US
INSTAGRAM FACEBOOK.COM/ TWITTER LINKEDIN
@ hawaiibusinessmagazine hawaiibusiness @ hawaiibusiness Hawaii Business Magazine
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