Strate gic M an age COLLEGE OF BUSINESS AND ECONOMICS - UJ

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Strate gic M an age COLLEGE OF BUSINESS AND ECONOMICS - UJ
COLLEGE OF BUSINESS AND ECONOMICS
BUSINESS SCHOOL
DEPARTMENT OF BUSINESS MANAGEMENT

B C o m H o n o u rs D e gre e
Strate gic M an age m e n t
Tomorrow’s Success is Today’s Strategy
COLLEGE OF BUSINESS AND ECONOMICS
BUSINESS SCHOOL
DEPARTMENT OF BUSINESS MANAGEMENT

BCom Honours Degree
Strategic Management
(Code: H1CSM2) | NQF 8
2020/2021
Application Period: 1 April – 30 September 2019

1. Introduction                                                1
2. Programme Goals                                             1
3. Who would
benefit from this                                                  1
programme?
4. The tuition model
5. The language of tuition                                     1
6. Modules offered                                             2
         6.1.1Full Time                                        2
         6.1.2 Part Time                                       2
    6.2 Module alignment                                       3
    6.3 Module descriptions                                    4
         6.3.1 History & Philosophy of Management (STM 8X14)   4
                 Specific Outcomes                             4
         6.3.2 Strategic Management (STM 8X09)                 4
                 Specific Outcomes                             4
         6.3.3 Strategy and Complexity (STM 8X19)              4
                 Specific Outcomes                             4
         6.3.4 Contemporary Strategic Aspects (STM 8X01)       5
                 Specific Outcomes                             5
         6.3.5 Strategic Business Simulation (STM 8X15)        5
                 Specific Outcomes                             5
         6.3.6 Research Methodology (STM                        6
         8X06)                                                  6
                 Specific                                       6
                 Outcomes
         6.3.7 Research Project (STM 8X13) Specific Outcomes
7. Assessment practices
8. Class participation
9. Opportunities for interaction                               6
    9.1 Initiated By Students                                  6
    9.2 Initiated By the
    Programme                                                      7
    Management                                                     7
    9.3 Group Work
    (Cooperation)                                              7
10. Adopt-a-business principle                                 7
11. Academic achiever awards                                   7
12. Future studies
13. Admission requirements
14. How to apply                                               8
15. Fees                                                       8
16. How to contact us
17. Frequently asked questions   10

                                  9
1.    Introduction
The Honours degree in Strategic                  3. Who would benefit from
Management (Code: H1CSM2) is an
NQF 8 level postgraduate programme in
                                                    this programme?
commerce, offered by the Department              Students in possession of a BCom (or
of Business Management. The                      equivalent) degree from different
integrative nature of the programme              institutions and those with a BCom (or
and the emphasis on active                       equivalent) in the work environment,
participation and interaction between            could benefit from studying towards the
students, academics and the industry             honours degree in Strategic
ensure that students are equipped to             Management.
excel as holistic and futuristic thinkers        Changes in the business environment
in all areas of today’s demanding new            are complex and continuous. To be
business environment.                            successful in a business career, lifelong
Our aim is to educate business winners           learning is imperative. This programme
with an informed vision of their preferred       will assist you to become aware of, and
future and an understanding of how to            understand critical thinking and future
create tomorrow’s success with today’s           trends in business as well as how to
strategy! For “isigwaca silinda induku” -        conduct scientific research. With this
only a fool waits for a beating                  knowledge, you will be able to make
(a Zulu proverb).                                better decisions today about a
This brochure provides information on            sustainable future.
the programme courses and the
facilitation thereof, the admission              4. The tuition model
procedure, the various opportunities for         The programme is presented over ONE
students and other information.                  year (full-time) or TWO years (part-time),
                                                 of which both part-time and full-time
2.    Programme Goals                            students have to complete 7 modules.
The purpose of the qualification is to           Other than the duration, there is NO
provide students with a deepened                 difference between the part-time and
knowledge and understanding in                   full-time program in terms of the amount
construction and implementing                    of modules to enrol for, the level of
organizational strategies in a complex           difficulty, the NQF-level, assessments
adaptive social environment. They                methods or lectures.
should further be able to conduct and            Class attendance is compulsory. The use
report on research in the discipline of          of technology (for example, the Internet,
strategic management practices to                E-mail, uLink (Blackboard), Microsoft
develop and implement organizational             Word) is a requirement to write and
strategies.                                      present assignments, receive learning
This will be achieved by::                       material, research topics and utilise
   bring together the best students             opportunities for interactive discussions.
      and future business leaders in
      stimulating courses and other              5. The language of tuition
      academic activities;                       Classes and the study material are presented
   increase the knowledge and                   in English. Class discussions and student
      professional skills of outstanding         participation will take place in English.
      students and emerging business
      leaders;
     develop critical thinkers that
      through research can contribute to
      the body of knowledge

                                             1
6. Modules offered                            need to register for this module in the
                                              first semester. Class attendance is
The programme consists of seven (7)           compulsory. Classes (lectures) normally
compulsory modules and NO electives.          take place twice a week, namely
There is one year module and that is the      Monday and Wednesday evenings
research project.                             between 18:00 to 21:00. This is just a
                                              guideline as venue availability
6.1.1 Full Time
                                              determines the time table. The course
The full-time programme is presented over     starts in February and MUST be
ONE year. Students have to enrol for          completed within one (1) year (two
three (3) semester (14 week) modules in       semesters).
the 1st semester and three (3) modules in     The full-time modules are as follows:
the 2nd semester. One module (Research
Project) is a year module and students

Full-Time

  SEMESTER                                   SEMESTER 2
            1
  Strategic Management                       Contemporary Strategic Aspects
   (STM 8X09)                                  (STM 8X01)
  History & Philosophy of                    Strategy Simulation
   Management                                  (STM 8X15)
   (SJM 8X14)                                 Strategy and
  Research Methodology                        Complexity (STM8X19)
   (STM 8X06)                                 (STM8X19)
  Research Project                           Research Project
   (STM 8X13)                                  (STM 8X13)

6.1.2     Part Time                            four semesters. Class attendance is
Other than the duration, there is NO           compulsory and follows the same time
difference between the part-time and full-     table as the full time programme
time program in terms of the amount of
modules to enroll for, the level of
difficulty, the NQF-level, assessments
methods or lectures.
The part-time programme is presented
over TWO years (four semesters) and
the course MUST be completed within
In the first-year, students have to enroll for
three (3) modules each in the 1st semester
and two () module in the 2nd semester.
Second-year students have to enroll for
one (1) module in each of the 1st and 2nd
semester. Students
also have to enroll for the year module
(Research project) in the first semester of
their second year. The part-time modules
are as follows:
First Year
 SEMESTER 1                                    SEMESTER 2
  Strategic Management (STM 8X12)              Contemporary Strategic Aspects
  History & Philosophy of                     STM 8X01
   Management (STM 8X14)                        Strategy and complexity
                                               (STM8X19)

Second Year
 SEMESTER 1                                    SEMESTER 2
  Research Methodology (STM 8X06) •            Strategy Business Simulation (STM 8X15)
 Research Project (STM 8X13)                    Research Project (STM 8X13)

6.2 Module alignment
The main focus of this qualification is to develop critical thinking within the body of
knowledge of Strategic Management. With this and the purpose of the programme
in mind the modules in the curriculum is supportive of each other. Individuals in
their managerial capacity needs to understand how to develop and implement an
organizational strategy and how this strategy will affect the organization. The
articulation is presented in the diagram below.

Diagram 1.
Module Articulation

                     Business Strategy Simulation                                    Research Methodology
                                                                                       Research project

   Strategic                    Strategy                  Contemporary
  Management                      And                    Strategic Aspects
                               Complexity

                Philosophy and History of Management

Our current Business Management Body             (Contemporary strategic management
of Knowledge is built on theory and              aspects). This gained knowledge will
practice through the years. To understand        be applied to partake in the Business
where we at, we need to understand the           simulation model (Determine the
history of management and the influences         effects of our decisions). But our
of various thinkers. This provides the basis     decisions should be based on objective
for Strategic Management, how do I               information. How do I get this relevant
implement a strategy in a complex ever           information (Research methodology)
changing business environment (Strategy          and what is the output (result) of this
and Complexity) and current                      information what we termed knowledge
developments in managerial thinking              (Research project).

                                           3
6.3 Module descriptions                          decisions and applications to assess the
                                                 effect thereof in the holistic context of the
6.3.1 History & Philosophy of                    formal business in private and public
      Management (STM 8X14)                      sectors where goods and services are
This module is aimed at gaining an               provided to customers and clients.
understanding of the philosophical basis         Specific Outcomes
and philosophies underpinning the
management theory for practicing                    Evaluate the concepts “strategy”
managers to reflect on their own                       and “organizational strategy”.
managerial approaches to work and                   Present the ”resource based view”
organizational life and for future                     and the organization’s competitive
management research. This module will                  position.
start with subsistence economies,                   Compose a business strategy.
concepts develop by Adam Smith, the                 Evaluate international markets
various responses to capitalism such as                and propose a strategy to
critical management studies up to where                compete in these markets.
we stand today with systems theory and              Debate the concepts of sustainable
complexity. The philosophical view of                  growth with reference to the
management will assist the student to                  ethical, social and environmental
critically evaluate management theory as               duties of the organization.
taught today and create alternatives to             Examine corporate culture and ethical
current management questions.                          leadership as “key” to good strategy
Specific Outcomes                                      execution.
   Debate Adam Smith’s contribution             6.3.3 Strategy and complexity
    to managerial principles                         (STM 8X12)
   Justify the concept “Invisible hand          The purpose of this module is
      of the market”                             Organisational strategy setting takes
   Critique the social responses of             place in an environment where stability
      Marx and Weber to capitalism               and linear causality is assumed, but in
   Contrast Critical Management                 reality the business and organizational
      Theory with traditional                    environment is complex, adaptive and
      management theory                          non-linear. This module will deepen the
                                                 student’s knowledge and understanding in
                                                 constructing and implementing
6.3.2 Strategic Management
                                                 organizational strategies in a complex
    (STM 8X09)                                   adaptive social system.
The purpose of the module is to provide          Specific Outcomes
students with an in-depth view of
strategic management and prepare                    Use systemic ways of thinking about
them for challenges in the South African              strategy and organizational
business environment. Students should                 dynamics
develop intellectual competencies and               Formulate the challenges of
practical skills in the acquisition,                   complexity to traditional ways of
analysis, interpretation and application               thinking
of information that will affect and impact
of strategy management in all sectors of            Apply critical thinking in complex
business. Students should further be                  responsive processes as a way of
able to reflect on their managerial                   thinking about strategy.

                                             4
6.3.4 Contemporary Strategic                       achieve organizational objectives. This
    Aspects (STM 8X01)                             real-world simulation will develop and
                                                   enhance your decision-making skills in a
The module aims to enable students to              competitive business environment.
develop intellectual and practical
                                                   Specific Outcomes
competencies regarding the
comprehension, analysis, integration                  Integrate multi-disciplinary thinking
and application of contemporary                        through a blended learning
management issues to assist future                     approach,
directed organizations and to                         Develop a comprehensive
implement new approaches to                              understanding of Revenue-Cost-
management in an organisation. The                       Profit relationships,
only constant in any organization is                  Develop and practice critical
change – thus a great focus will be                      thinking skills in business
placed on change management.                             decision making,
Students should also be able to reflect               Engage in team work to understand
on the process of management in the                      team dynamics in a management
global organisational context by linking                 environment.
the reflection to the module History and
Philosophies of Management.                        6.3.6 Research Methodology
                                                         (STM 8X06)
Specific Outcomes
   Identify, present, evaluate and apply          The main purpose of this module is for
    the impact of change on the                    students to understand the rationale for
    organization and its stakeholders.             research and to gain skills in
   Propose, evaluate and apply the                undertaking field research. This module
    prerequisites on successful                    is focused towards the theory required
    management aspects in a                        to conduct scientific research. The
    contemporary changing business                 module culminates in the submission of
    environment.                                   a scientifically correct and academically
                                                   sound research proposal that is
   Debate, criticize and motivate the
                                                   generated simultaneously with the
       impact of leadership in a diverse and
                                                   research project.
       changing business environment.
                                                   Specific Outcomes
6.3.5 Strategic Business Simulation
    (STM 8X15)                                        Report on the “Scientific method”
                                                         of research.
This is probably the most important
module in the Honours programme. In                   Defend the various paradigms
this module all the knowledge that you                   to scientific research.
gained in your current and                            Compose a report on the nature
undergraduate studies culminates in a                    of research.
strategy game. You will be given an                   Justify the use of a scientific
organization within a specific industry                  research design.
whereby internal and external forces will             Debate the techniques of
force you to make strategic decisions to                 data collection.
                                                      Transform the data collected in
                                                         empirical research into information.

                                               5
6.3.7 Research Project (STM 8X13)                 A student must obtain a semester
                                                  module mark of 40% to gain
This module aims to develop students’
                                                  examination entry. The module mark is
intellectual competencies and practical
                                                  calculated according to each module’s
skills in doing scientifically correct and
                                                  unique composition.
academically sound research on a topic
in the field of Strategic Management.             A sub-minimum mark of 40% must be
Great emphasis is placed on working               achieved for the examination paper or
(doing research) independently, although          examination equivalent assignment
you will be provided with a study leader          submission. A final mark is calculated as
to assist you with the research project. In       follows: the module mark counts 50%
some cases your research project can be           and the examination mark counts 50%.
turned into a publishable article that add        Students pass this module if they have a
to the strategic management body of               final mark of at least 50%. Students
knowledge.                                        obtain the BCom Honours (Strategic
                                                  Management) degree if they pass all
Specific Outcomes                                 seven modules that comprise the
   Identify a researchable project in            qualification. A supplementary
    your adopt-a-business.                        opportunity is not given automatically
   Determine if the research project             should a student fail one or two modules.
    is feasible.                                  The Academic Regulations guides this
                                                  process.
   Construct a research proposal.
   Present a comprehensive                       8. Class participation
    literature review.
   Determine and motivate the                    Class attendance and active
    scientific methodology that you               participation are very important because
    will use.                                     we learn from one another. Your opinions
                                                  and thoughts on the assigned study
   Present the findings of the
                                                  material and on the reading of current
    data analysis.
                                                  news articles that focus on events in the
   Construct a poster presentation               study field are important. Constructive
    of your research project.                     contribution may include observations
                                                  and questions about the course material
7. Assessment practices                           as well as current events and answers to
Students in this programme are                    questions raised by fellow students.
continuously assessed through formal and          Examples from your personal and/or
informal formative- and final summative           organisation’s experience are appropriate
assessments. You are referred to the              forms of contributions. Expect to be
Academic Regulations (10.2) for                   called upon to provide to partake in class
assessment details.                               discussions.
Formative assessment consists of:
theoretical and practical group                   9. Opportunities for
assignments, poster presentations,                   interaction
class discussions based on additional
reading and case studies, theoretical             9.1 Initiated By Students
and practical individual assignments
                                                  Students are encouraged to create
and class assessments, and formal
                                                  opportunities to interact and learn, such
module assessments.                               as an Entrepreneurship/Innovators Club,
                                                  Consulting Projects, Mentoring Projects,
For a semester module three assessment            and Community Outreach Projects. The
(which includes a final assessment/ exam)         programme management supports and
must be done. For a year module five              assists these initiatives.
assessments (which includes a final
assessment) must be done.

                                              6
9.2 Initiated by the                           11 Academic achiever awards
     Programme Management                      The Department of Business
                                               Management annually awards prizes to
Additional opportunities for interaction       the best academic performers in the
and learning are offered to students,          various programmes offered by the
including an orientation-day function at       department, including the Strategic
the beginning of the year, a year-end          Management Honours programme.
function and various guest speakers from
the industry during the academic year.         12. Future studies
9.3 Group Work (Cooperation)                   After completion of the honours degree
                                               in Strategic Management, advanced
Task group work is an important part           study could be undertaken in one of the
of this course where students should           following: MCom Strategic Management
be able to work together to complete           (with the same endorsement as for
assignments or tasks. You are also             Honours; i.e. Strategic Management): a
required to partake in the Faculty             dissertation on an approved subject
poster competition based on your               under the supervision of a study
Research Project.                              supervisor.
10. Adopt-a-business principle                 MCom (Business Management): a
                                               lectured course with 11 modules,
To achieve our educational goal each           followed by a minor-dissertation of
student on this programme is compelled         limited scope. The Department of
to “adopt” a South African business. The       Business Management also provides
sole purpose of this exercise is of an         the opportunity to obtain a Doctoral
academic nature ONLY. Students need            (Business Management) degree, in
to get as much information from the            which research is undertaken under the
chosen business to enable them to do           guidance of a study leader (supervisor).
written assignments and oral
presentations. With these activities they      13. Admission requirements
will focus on various topics in the field of
Strategic Management by investigating          A potential student should be in posession
and reporting on how their adopted             of a minimum 360 credit NQF level 7
business applies these principles.             qualification (Bachelor’s degree or
Students are also compelled to reflect         Advanced Diploma) majoring in a
on their learning and make suggestions         Business Management field of study. An
for improvement.                               average of 65% for the above mentioned
                                               pre-requisite qualification will be favoured.
It is our belief that both the student as
                                               Applicants must also complete the BCom
well as the adopted business can benefit
                                               Honours in Strategic Management
from this exercise; the student will gain
                                               evaluation form obtainable directly from
valuable insight of actual business
                                               the Department of Business Management.
practices, while the adopted business
                                               In addition to the UJ application and
can acquire fresh insights from a post
                                               Departmental evaluation form. ALL
graduate perspective.
                                               applicants must do a psychometric test
Please Note: The purpose is NOT for            after which students will be informed
the Adopted Business to provide a work         about admission to the programme BCom
opportunity for the student, but merely        Honours in Strategic Management.
the exposure to industry practice.

                                          7
NOTE: An academic record with an                       Please select ONE of the following
average of 65% for above mentioned                       TWO methods:
prerequisite (1st degree) qualifications will          Online Web Application – FREE
be favoured (65% average scored for ALL                Paper-based Application – R200.00
modules over the three year period .... not
only for the majors).                               After you have completed your
                                                    application (method ONE or TWO),
A potential student must have access                please inform the Department of
to a South African business who is                  Business Management. Who will then
willing to assist the student with                  email the compulsory departmental
practical, industry-related information             application form to you. Contact person
to be used to do written assignments                details as follow:
and oral presentations. Please refer to             Mrs Ida Smit
the paragraph 10 above for more                     Office: D-Ring 519
information on an “adopt-a-business”                idas@uj.ac.za
                                                    Tel: 011 559 3748
14. How to apply
                                                    15. Fees
The application period is 1 April –
30 September 2019. Successful                       Enrolling for one (1) module will cost you
candidates will be notified towards                 approximately R3 110.00 (excluding
the middle of November.                             registration fee). However, the
It is compulsory for applicants to apply            Department of Business Management
with or at our Enrolment Centre before              does NOT deal with fees and finances.
completing the BCom Honours (Strategic              For a breakdown of the correct and
Management) Departmental application                updated fee structure, please contact our
form. Please be advised that all                    Faculty (A Ring APK) at 011 559 3875 or
applicants are subjected to a screening             Miss Carmen Francis at 011 559 4531
process.                                            from the Finance Department.
At our Enrolment Center we have TWO                 Herewith an estimated summary of
different methods of applying. You have             the fees payable before or during
the option to choose only ONE, please               registration:
use the below URL and click on                          1st Minimum payment of R4 235.00
application process to make your                          five days BEFORE registration
selection.                                              1st Semester Modules:
     URL www.uj.ac.za/EN/StudyatUJ/                    2nd payment: 100% of fees – latest
       StudentEnrolmentCentre                             by 15 April
                                                        2nd Semester Modules:
                                                        2nd payment – 100% of fees
                                                          – latest by 15 August

                                                    NB: PLEASE NOTE THAT FEES MAY
                                                    CHANGE ACCORDING TO UNIVERSITY
                                                    POLICIES.

                                                8
16. How to contact us
For more information you can visit the website of the Department of Business
Management (http://www.uj.ac.za/EN/Faculties/management/departments/bm)
or contact:

Programme Administrator: Mrs Ida Smit
Mrs Ida Smit is responsible for handling all administrative matters related to the
programme.
Email:idas@uj.ac.za

Post: University of Johannesburg (UJ)
       Kingsway Campus
       Department of Business Management
       PO Box 524, Auckland Park, Johannesburg
       Republic of South Africa, 2006

Call:   011-559-3748 (in South Africa)
        0027-11-559-3748 (across South African borders)

Visit: University of Johannesburg (UJ) Corner
        of Kingsway & University Road
        D-Ring 519 (yellow indicators)

Programme Coordinator: Dr Whitey van der Linde
Dr Whitey van der Linde is responsible for overseeing the overall management and
quality of the programme.

                                           9
17. Frequently asked questions
 I have a BA degree with Business Management at third year level.
 Can I apply for this programme?
 The requirement is a SAQA accredited B Com degree. You therefore do not meet the
 requirements. Your only way of entry is if you do additional subjects and obtain a B
 Com degree (See Rules of Admission). If you have worked for some time and can
 give proof of learning of the necessary business skills during that time, you can apply
 for recognition of prior learning.
 Can I start with the programme in the middle of the academic year
 (2nd semester)?
No.
 I have two courses outstanding to complete my undergraduate degree.
 Can I apply for this programme?
 No. This option was allowed in the past, if the outstanding modules were not major
 subjects. However the University has clamped down on this practice and insists that
 the requirements be met stringently.
 I am a working student who has a lot of discipline and knows how to manage my
 time. Can I study full time towards this qualification? In other words, complete it
 in one year instead of two?
 Our experience of students who attempted this in the past is that this rarely works -
 almost all of these students had to extend their studies. Working and studying
 towards this qualification is not easy as you are required to be involved in group
 work and have to do numerous assignments, but it is still allowed.
 I have a business degree from another university. Can I enrol for this
 programme?
 Yes, as long as your degree is equal to a SAQA-accredited B Com degree and you
 comply with the Rules of Admission (para 13 above). If you have a major that is not
 called Business Management but has the same contents, you might also qualify.
 I started with an honours programme in management at another university.
 Can I enrol this year at the University of Johannesburg instead? Will I
 receive credits for the subjects passed?
 Yes. Credits for subjects passed at another university will be awarded if the contents
 are sufficiently similar (there must be 70% overlap).
 Is this degree internationally recognized?
Yes.
 I live in the Eastern Cape; can I enrol for this degree?
 No. Attending all classes is compulsory.
 I work full-time. Can I enrol?
 Yes. You can study towards this degree on a full-time OR on a part-time basis.
 The part-time programme is done over two years. Classes take place in the
 evenings - usually once per week, but sometimes twice a week.
 I’ve completed an application form and submitted it to the Department of
 Business Management. Will I automatically be admitted to the programme?
 No. There is a selection process involved. To maintain a certain quality standard
 and to keep the programme student centred, we can only accommodate a limited
 number of students. You can only officially register for this course after you have
 received notice of your acceptance to the programme from the Department of
 Business Management.

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