Strate gic M an age COLLEGE OF BUSINESS AND ECONOMICS - UJ
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COLLEGE OF BUSINESS AND ECONOMICS BUSINESS SCHOOL DEPARTMENT OF BUSINESS MANAGEMENT B C o m H o n o u rs D e gre e Strate gic M an age m e n t Tomorrow’s Success is Today’s Strategy
COLLEGE OF BUSINESS AND ECONOMICS BUSINESS SCHOOL DEPARTMENT OF BUSINESS MANAGEMENT BCom Honours Degree Strategic Management (Code: H1CSM2) | NQF 8 2020/2021 Application Period: 1 April – 30 September 2019 1. Introduction 1 2. Programme Goals 1 3. Who would benefit from this 1 programme? 4. The tuition model 5. The language of tuition 1 6. Modules offered 2 6.1.1Full Time 2 6.1.2 Part Time 2 6.2 Module alignment 3 6.3 Module descriptions 4 6.3.1 History & Philosophy of Management (STM 8X14) 4 Specific Outcomes 4 6.3.2 Strategic Management (STM 8X09) 4 Specific Outcomes 4 6.3.3 Strategy and Complexity (STM 8X19) 4 Specific Outcomes 4 6.3.4 Contemporary Strategic Aspects (STM 8X01) 5 Specific Outcomes 5 6.3.5 Strategic Business Simulation (STM 8X15) 5 Specific Outcomes 5 6.3.6 Research Methodology (STM 6 8X06) 6 Specific 6 Outcomes 6.3.7 Research Project (STM 8X13) Specific Outcomes 7. Assessment practices 8. Class participation 9. Opportunities for interaction 6 9.1 Initiated By Students 6 9.2 Initiated By the Programme 7 Management 7 9.3 Group Work (Cooperation) 7 10. Adopt-a-business principle 7 11. Academic achiever awards 7 12. Future studies 13. Admission requirements 14. How to apply 8 15. Fees 8
16. How to contact us 17. Frequently asked questions 10 9
1. Introduction The Honours degree in Strategic 3. Who would benefit from Management (Code: H1CSM2) is an NQF 8 level postgraduate programme in this programme? commerce, offered by the Department Students in possession of a BCom (or of Business Management. The equivalent) degree from different integrative nature of the programme institutions and those with a BCom (or and the emphasis on active equivalent) in the work environment, participation and interaction between could benefit from studying towards the students, academics and the industry honours degree in Strategic ensure that students are equipped to Management. excel as holistic and futuristic thinkers Changes in the business environment in all areas of today’s demanding new are complex and continuous. To be business environment. successful in a business career, lifelong Our aim is to educate business winners learning is imperative. This programme with an informed vision of their preferred will assist you to become aware of, and future and an understanding of how to understand critical thinking and future create tomorrow’s success with today’s trends in business as well as how to strategy! For “isigwaca silinda induku” - conduct scientific research. With this only a fool waits for a beating knowledge, you will be able to make (a Zulu proverb). better decisions today about a This brochure provides information on sustainable future. the programme courses and the facilitation thereof, the admission 4. The tuition model procedure, the various opportunities for The programme is presented over ONE students and other information. year (full-time) or TWO years (part-time), of which both part-time and full-time 2. Programme Goals students have to complete 7 modules. The purpose of the qualification is to Other than the duration, there is NO provide students with a deepened difference between the part-time and knowledge and understanding in full-time program in terms of the amount construction and implementing of modules to enrol for, the level of organizational strategies in a complex difficulty, the NQF-level, assessments adaptive social environment. They methods or lectures. should further be able to conduct and Class attendance is compulsory. The use report on research in the discipline of of technology (for example, the Internet, strategic management practices to E-mail, uLink (Blackboard), Microsoft develop and implement organizational Word) is a requirement to write and strategies. present assignments, receive learning This will be achieved by:: material, research topics and utilise bring together the best students opportunities for interactive discussions. and future business leaders in stimulating courses and other 5. The language of tuition academic activities; Classes and the study material are presented increase the knowledge and in English. Class discussions and student professional skills of outstanding participation will take place in English. students and emerging business leaders; develop critical thinkers that through research can contribute to the body of knowledge 1
6. Modules offered need to register for this module in the first semester. Class attendance is The programme consists of seven (7) compulsory. Classes (lectures) normally compulsory modules and NO electives. take place twice a week, namely There is one year module and that is the Monday and Wednesday evenings research project. between 18:00 to 21:00. This is just a guideline as venue availability 6.1.1 Full Time determines the time table. The course The full-time programme is presented over starts in February and MUST be ONE year. Students have to enrol for completed within one (1) year (two three (3) semester (14 week) modules in semesters). the 1st semester and three (3) modules in The full-time modules are as follows: the 2nd semester. One module (Research Project) is a year module and students Full-Time SEMESTER SEMESTER 2 1 Strategic Management Contemporary Strategic Aspects (STM 8X09) (STM 8X01) History & Philosophy of Strategy Simulation Management (STM 8X15) (SJM 8X14) Strategy and Research Methodology Complexity (STM8X19) (STM 8X06) (STM8X19) Research Project Research Project (STM 8X13) (STM 8X13) 6.1.2 Part Time four semesters. Class attendance is Other than the duration, there is NO compulsory and follows the same time difference between the part-time and full- table as the full time programme time program in terms of the amount of modules to enroll for, the level of difficulty, the NQF-level, assessments methods or lectures. The part-time programme is presented over TWO years (four semesters) and the course MUST be completed within
In the first-year, students have to enroll for three (3) modules each in the 1st semester and two () module in the 2nd semester. Second-year students have to enroll for one (1) module in each of the 1st and 2nd semester. Students also have to enroll for the year module (Research project) in the first semester of their second year. The part-time modules are as follows:
First Year SEMESTER 1 SEMESTER 2 Strategic Management (STM 8X12) Contemporary Strategic Aspects History & Philosophy of STM 8X01 Management (STM 8X14) Strategy and complexity (STM8X19) Second Year SEMESTER 1 SEMESTER 2 Research Methodology (STM 8X06) • Strategy Business Simulation (STM 8X15) Research Project (STM 8X13) Research Project (STM 8X13) 6.2 Module alignment The main focus of this qualification is to develop critical thinking within the body of knowledge of Strategic Management. With this and the purpose of the programme in mind the modules in the curriculum is supportive of each other. Individuals in their managerial capacity needs to understand how to develop and implement an organizational strategy and how this strategy will affect the organization. The articulation is presented in the diagram below. Diagram 1. Module Articulation Business Strategy Simulation Research Methodology Research project Strategic Strategy Contemporary Management And Strategic Aspects Complexity Philosophy and History of Management Our current Business Management Body (Contemporary strategic management of Knowledge is built on theory and aspects). This gained knowledge will practice through the years. To understand be applied to partake in the Business where we at, we need to understand the simulation model (Determine the history of management and the influences effects of our decisions). But our of various thinkers. This provides the basis decisions should be based on objective for Strategic Management, how do I information. How do I get this relevant implement a strategy in a complex ever information (Research methodology) changing business environment (Strategy and what is the output (result) of this and Complexity) and current information what we termed knowledge developments in managerial thinking (Research project). 3
6.3 Module descriptions decisions and applications to assess the effect thereof in the holistic context of the 6.3.1 History & Philosophy of formal business in private and public Management (STM 8X14) sectors where goods and services are This module is aimed at gaining an provided to customers and clients. understanding of the philosophical basis Specific Outcomes and philosophies underpinning the management theory for practicing Evaluate the concepts “strategy” managers to reflect on their own and “organizational strategy”. managerial approaches to work and Present the ”resource based view” organizational life and for future and the organization’s competitive management research. This module will position. start with subsistence economies, Compose a business strategy. concepts develop by Adam Smith, the Evaluate international markets various responses to capitalism such as and propose a strategy to critical management studies up to where compete in these markets. we stand today with systems theory and Debate the concepts of sustainable complexity. The philosophical view of growth with reference to the management will assist the student to ethical, social and environmental critically evaluate management theory as duties of the organization. taught today and create alternatives to Examine corporate culture and ethical current management questions. leadership as “key” to good strategy Specific Outcomes execution. Debate Adam Smith’s contribution 6.3.3 Strategy and complexity to managerial principles (STM 8X12) Justify the concept “Invisible hand The purpose of this module is of the market” Organisational strategy setting takes Critique the social responses of place in an environment where stability Marx and Weber to capitalism and linear causality is assumed, but in Contrast Critical Management reality the business and organizational Theory with traditional environment is complex, adaptive and management theory non-linear. This module will deepen the student’s knowledge and understanding in constructing and implementing 6.3.2 Strategic Management organizational strategies in a complex (STM 8X09) adaptive social system. The purpose of the module is to provide Specific Outcomes students with an in-depth view of strategic management and prepare Use systemic ways of thinking about them for challenges in the South African strategy and organizational business environment. Students should dynamics develop intellectual competencies and Formulate the challenges of practical skills in the acquisition, complexity to traditional ways of analysis, interpretation and application thinking of information that will affect and impact of strategy management in all sectors of Apply critical thinking in complex business. Students should further be responsive processes as a way of able to reflect on their managerial thinking about strategy. 4
6.3.4 Contemporary Strategic achieve organizational objectives. This Aspects (STM 8X01) real-world simulation will develop and enhance your decision-making skills in a The module aims to enable students to competitive business environment. develop intellectual and practical Specific Outcomes competencies regarding the comprehension, analysis, integration Integrate multi-disciplinary thinking and application of contemporary through a blended learning management issues to assist future approach, directed organizations and to Develop a comprehensive implement new approaches to understanding of Revenue-Cost- management in an organisation. The Profit relationships, only constant in any organization is Develop and practice critical change – thus a great focus will be thinking skills in business placed on change management. decision making, Students should also be able to reflect Engage in team work to understand on the process of management in the team dynamics in a management global organisational context by linking environment. the reflection to the module History and Philosophies of Management. 6.3.6 Research Methodology (STM 8X06) Specific Outcomes Identify, present, evaluate and apply The main purpose of this module is for the impact of change on the students to understand the rationale for organization and its stakeholders. research and to gain skills in Propose, evaluate and apply the undertaking field research. This module prerequisites on successful is focused towards the theory required management aspects in a to conduct scientific research. The contemporary changing business module culminates in the submission of environment. a scientifically correct and academically sound research proposal that is Debate, criticize and motivate the generated simultaneously with the impact of leadership in a diverse and research project. changing business environment. Specific Outcomes 6.3.5 Strategic Business Simulation (STM 8X15) Report on the “Scientific method” of research. This is probably the most important module in the Honours programme. In Defend the various paradigms this module all the knowledge that you to scientific research. gained in your current and Compose a report on the nature undergraduate studies culminates in a of research. strategy game. You will be given an Justify the use of a scientific organization within a specific industry research design. whereby internal and external forces will Debate the techniques of force you to make strategic decisions to data collection. Transform the data collected in empirical research into information. 5
6.3.7 Research Project (STM 8X13) A student must obtain a semester module mark of 40% to gain This module aims to develop students’ examination entry. The module mark is intellectual competencies and practical calculated according to each module’s skills in doing scientifically correct and unique composition. academically sound research on a topic in the field of Strategic Management. A sub-minimum mark of 40% must be Great emphasis is placed on working achieved for the examination paper or (doing research) independently, although examination equivalent assignment you will be provided with a study leader submission. A final mark is calculated as to assist you with the research project. In follows: the module mark counts 50% some cases your research project can be and the examination mark counts 50%. turned into a publishable article that add Students pass this module if they have a to the strategic management body of final mark of at least 50%. Students knowledge. obtain the BCom Honours (Strategic Management) degree if they pass all Specific Outcomes seven modules that comprise the Identify a researchable project in qualification. A supplementary your adopt-a-business. opportunity is not given automatically Determine if the research project should a student fail one or two modules. is feasible. The Academic Regulations guides this process. Construct a research proposal. Present a comprehensive 8. Class participation literature review. Determine and motivate the Class attendance and active scientific methodology that you participation are very important because will use. we learn from one another. Your opinions and thoughts on the assigned study Present the findings of the material and on the reading of current data analysis. news articles that focus on events in the Construct a poster presentation study field are important. Constructive of your research project. contribution may include observations and questions about the course material 7. Assessment practices as well as current events and answers to Students in this programme are questions raised by fellow students. continuously assessed through formal and Examples from your personal and/or informal formative- and final summative organisation’s experience are appropriate assessments. You are referred to the forms of contributions. Expect to be Academic Regulations (10.2) for called upon to provide to partake in class assessment details. discussions. Formative assessment consists of: theoretical and practical group 9. Opportunities for assignments, poster presentations, interaction class discussions based on additional reading and case studies, theoretical 9.1 Initiated By Students and practical individual assignments Students are encouraged to create and class assessments, and formal opportunities to interact and learn, such module assessments. as an Entrepreneurship/Innovators Club, Consulting Projects, Mentoring Projects, For a semester module three assessment and Community Outreach Projects. The (which includes a final assessment/ exam) programme management supports and must be done. For a year module five assists these initiatives. assessments (which includes a final assessment) must be done. 6
9.2 Initiated by the 11 Academic achiever awards Programme Management The Department of Business Management annually awards prizes to Additional opportunities for interaction the best academic performers in the and learning are offered to students, various programmes offered by the including an orientation-day function at department, including the Strategic the beginning of the year, a year-end Management Honours programme. function and various guest speakers from the industry during the academic year. 12. Future studies 9.3 Group Work (Cooperation) After completion of the honours degree in Strategic Management, advanced Task group work is an important part study could be undertaken in one of the of this course where students should following: MCom Strategic Management be able to work together to complete (with the same endorsement as for assignments or tasks. You are also Honours; i.e. Strategic Management): a required to partake in the Faculty dissertation on an approved subject poster competition based on your under the supervision of a study Research Project. supervisor. 10. Adopt-a-business principle MCom (Business Management): a lectured course with 11 modules, To achieve our educational goal each followed by a minor-dissertation of student on this programme is compelled limited scope. The Department of to “adopt” a South African business. The Business Management also provides sole purpose of this exercise is of an the opportunity to obtain a Doctoral academic nature ONLY. Students need (Business Management) degree, in to get as much information from the which research is undertaken under the chosen business to enable them to do guidance of a study leader (supervisor). written assignments and oral presentations. With these activities they 13. Admission requirements will focus on various topics in the field of Strategic Management by investigating A potential student should be in posession and reporting on how their adopted of a minimum 360 credit NQF level 7 business applies these principles. qualification (Bachelor’s degree or Students are also compelled to reflect Advanced Diploma) majoring in a on their learning and make suggestions Business Management field of study. An for improvement. average of 65% for the above mentioned pre-requisite qualification will be favoured. It is our belief that both the student as Applicants must also complete the BCom well as the adopted business can benefit Honours in Strategic Management from this exercise; the student will gain evaluation form obtainable directly from valuable insight of actual business the Department of Business Management. practices, while the adopted business In addition to the UJ application and can acquire fresh insights from a post Departmental evaluation form. ALL graduate perspective. applicants must do a psychometric test Please Note: The purpose is NOT for after which students will be informed the Adopted Business to provide a work about admission to the programme BCom opportunity for the student, but merely Honours in Strategic Management. the exposure to industry practice. 7
NOTE: An academic record with an Please select ONE of the following average of 65% for above mentioned TWO methods: prerequisite (1st degree) qualifications will Online Web Application – FREE be favoured (65% average scored for ALL Paper-based Application – R200.00 modules over the three year period .... not only for the majors). After you have completed your application (method ONE or TWO), A potential student must have access please inform the Department of to a South African business who is Business Management. Who will then willing to assist the student with email the compulsory departmental practical, industry-related information application form to you. Contact person to be used to do written assignments details as follow: and oral presentations. Please refer to Mrs Ida Smit the paragraph 10 above for more Office: D-Ring 519 information on an “adopt-a-business” idas@uj.ac.za Tel: 011 559 3748 14. How to apply 15. Fees The application period is 1 April – 30 September 2019. Successful Enrolling for one (1) module will cost you candidates will be notified towards approximately R3 110.00 (excluding the middle of November. registration fee). However, the It is compulsory for applicants to apply Department of Business Management with or at our Enrolment Centre before does NOT deal with fees and finances. completing the BCom Honours (Strategic For a breakdown of the correct and Management) Departmental application updated fee structure, please contact our form. Please be advised that all Faculty (A Ring APK) at 011 559 3875 or applicants are subjected to a screening Miss Carmen Francis at 011 559 4531 process. from the Finance Department. At our Enrolment Center we have TWO Herewith an estimated summary of different methods of applying. You have the fees payable before or during the option to choose only ONE, please registration: use the below URL and click on 1st Minimum payment of R4 235.00 application process to make your five days BEFORE registration selection. 1st Semester Modules: URL www.uj.ac.za/EN/StudyatUJ/ 2nd payment: 100% of fees – latest StudentEnrolmentCentre by 15 April 2nd Semester Modules: 2nd payment – 100% of fees – latest by 15 August NB: PLEASE NOTE THAT FEES MAY CHANGE ACCORDING TO UNIVERSITY POLICIES. 8
16. How to contact us For more information you can visit the website of the Department of Business Management (http://www.uj.ac.za/EN/Faculties/management/departments/bm) or contact: Programme Administrator: Mrs Ida Smit Mrs Ida Smit is responsible for handling all administrative matters related to the programme. Email:idas@uj.ac.za Post: University of Johannesburg (UJ) Kingsway Campus Department of Business Management PO Box 524, Auckland Park, Johannesburg Republic of South Africa, 2006 Call: 011-559-3748 (in South Africa) 0027-11-559-3748 (across South African borders) Visit: University of Johannesburg (UJ) Corner of Kingsway & University Road D-Ring 519 (yellow indicators) Programme Coordinator: Dr Whitey van der Linde Dr Whitey van der Linde is responsible for overseeing the overall management and quality of the programme. 9
17. Frequently asked questions I have a BA degree with Business Management at third year level. Can I apply for this programme? The requirement is a SAQA accredited B Com degree. You therefore do not meet the requirements. Your only way of entry is if you do additional subjects and obtain a B Com degree (See Rules of Admission). If you have worked for some time and can give proof of learning of the necessary business skills during that time, you can apply for recognition of prior learning. Can I start with the programme in the middle of the academic year (2nd semester)? No. I have two courses outstanding to complete my undergraduate degree. Can I apply for this programme? No. This option was allowed in the past, if the outstanding modules were not major subjects. However the University has clamped down on this practice and insists that the requirements be met stringently. I am a working student who has a lot of discipline and knows how to manage my time. Can I study full time towards this qualification? In other words, complete it in one year instead of two? Our experience of students who attempted this in the past is that this rarely works - almost all of these students had to extend their studies. Working and studying towards this qualification is not easy as you are required to be involved in group work and have to do numerous assignments, but it is still allowed. I have a business degree from another university. Can I enrol for this programme? Yes, as long as your degree is equal to a SAQA-accredited B Com degree and you comply with the Rules of Admission (para 13 above). If you have a major that is not called Business Management but has the same contents, you might also qualify. I started with an honours programme in management at another university. Can I enrol this year at the University of Johannesburg instead? Will I receive credits for the subjects passed? Yes. Credits for subjects passed at another university will be awarded if the contents are sufficiently similar (there must be 70% overlap). Is this degree internationally recognized? Yes. I live in the Eastern Cape; can I enrol for this degree? No. Attending all classes is compulsory. I work full-time. Can I enrol? Yes. You can study towards this degree on a full-time OR on a part-time basis. The part-time programme is done over two years. Classes take place in the evenings - usually once per week, but sometimes twice a week. I’ve completed an application form and submitted it to the Department of Business Management. Will I automatically be admitted to the programme? No. There is a selection process involved. To maintain a certain quality standard and to keep the programme student centred, we can only accommodate a limited number of students. You can only officially register for this course after you have received notice of your acceptance to the programme from the Department of Business Management. 10
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