2020 Dependent Scholarship & Growth Grant Winners
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March 2021 2020 Dependent Scholarship & Growth Grant Winners
8 TIPS TO
IMPROVE
YOUR SMALL
BUSINESS LUCK
Mark Zuckerberg is a household name. He is widely
recognized as one of the wealthiest CEOs in modern
history. As the CEO of Facebook, most would consider Mark
Zuckerberg a lucky business owner. However, his success
was not without a little bit of luck. Mark Zuckerberg was
sued by Tyler and Cameron Winklevoss when they claimed
he stole their idea for the social media giant Facebook. This
lawsuit was eventually settled, but the facts of the case
showed that Mark Zuckerberg took risks when he started
Facebook. He also utilized the resources available to him
and made a little of his own luck.
NASE SelfInformed 2 March 2021
The odds of having a business venture that would compare to
Facebook’s success are small, but that does not diminish the lessons
we can learn from Mark Zuckerberg’s success and luck. The experts at
NASE can help you with your small business needs while creating your
luck and maximizing your small business’ success.
Here are some tips for improving your small business luck:
1. Be a Subject Matter Expert
The first tip to increasing your small business’ luck is to be an expert
in your field. Regardless of the type of small business you operate,
being the expert in your field will set you apart from your competition.
A subject matter expert gains knowledge about his or her career
field or product. This is achieved by staying current regarding events
that affect that business. This would include laws, political shifts, and
technological advancements. This may require training, attending
events, social networking, or continued education.
Maintaining expert knowledge in your field of business will help you
attract and retain customers. Customers and clients will come to you
for advice, and if you provide knowledgeable guidance, your clients
and customers will help grow your business through referrals and
reviews.
2. Organize
Organization is essential for every small business owner. Organization
is a broad subject that would apply to multiple areas of running a
business. The best way to stay organized in business includes keeping
your business space separate from your home space, both the online
and physical spaces. This should consist of keeping your business bank
account separate from your personal accounts and keeping household
bills separate from business bills. Bookkeeping and inventory should
be done routinely to avoid losing or overlooking items. This type of
organization reduces errors and helps promote successful financial
and physical control of your small business.
An organized business is aware of its financial position and space
availability. This prevents overstocking and under-investing. An
organized business is ready to review business opportunities as
they become available, limiting the possibility of missing out on
an opportunity. In this way, you are ready if a lucky investment
opportunity presents itself. Overinvesting can be just as detrimental to
revenue and underinvesting, and the best way to know your business’
investment needs is to maintain up-to-date records.
NASE SelfInformed 3 March 2021
3. Build a Brand Make up for that by being a good employer. Being
a good employer means being compassionate
Building a brand is something that cannot be
toward your employees and invested in their lives.
understated. When customers or investors look to
Try to be aware of your employees’ needs. This
you or your company, a well-established brand is
might mean being flexible about shifts when major
the first step in a sales pitch. An unclear brand can
life events conflict with work schedules. It might
leave your company overlooked by both potential
mean attending graduations or promoting student
clients and potential investors.
workers’ accomplishments. It may mean offering
To create a brand, be clear and committed flexibility to a working parent.
to the mission and the values you and your
Employees want to feel valued by an employer,
company represent. For example, if you are an
and sometimes that intrinsic value means more
environmentally friendly business focused on
to them than just a paycheck. That is not to say
selling and promoting recycled or other eco-friendly
that you should not provide a fair wage, but if your
products, ensure that your company sticks with
small business does not allow you the opportunity
that business model. If you suddenly start selling
for competitive pay, try to find other ways to show
products that are known as detrimental to the
value and invest in your employees.
environment, you risk deviating from your brand as
an environmentally friendly company. This confuses
5. Invest in Your Community
customers and investors, who may take their
business and opportunity elsewhere. Stay true to Chances are your business will earn revenue from
your vision, and luck will be more likely to find you. clients or customers in the community where
you do business. In this way, your community is
4. Invest in Your Employees investing in your small business. You must show
your customers and clients your appreciation for
Small business owners often cannot compete
this patronage. Invest in your local community in
with the pay opportunities of larger corporations.
ways that are meaningful and appropriate.
Being a good boss does not necessarily mean you
have to give high pay. As a small business owner, Investments in your community can be small, like
a competitive salary may not be an option for you. allowing Girl Scout troops to set up cookie booths
NASE SelfInformed 4 March 2021
in front of your place of business. Or perhaps Often a great idea dies at conception because there
you have the financial ability to donate to a local is no execution available. If you have an idea for
school or scholarship fund. These investments your business, do not be afraid to reach out to a
in your community show your customers that business partner, an industry peer, or a partner and
their business helps your company promote collaborate and innovate.
the community. Investments in your community In a rapidly changing environment, the ability to
benefit the community where you do business and innovate is a valuable skill. Be willing to discuss
show your customers and clients that you care, opportunities when they arise and collaborate for
encouraging them to continue to do business with your small business’ best possible solutions.
you and refer their friends to you.
8. Make Your own Luck
6. Always be Willing to Learn
Luck is often not a four-leaf clover, or a wish blown
It is never too late to learn something new. It is onto the head of a dandelion. Luck is a willingness
sometimes difficult to adapt to change, but laws to take the risk and have a strong network to help
and technology change quickly. It is essential support and guide you in your small business
to stay flexible to changes that may affect your endeavors. Do not be afraid to make a little luck of
business, but it is also crucial to be open to learning your own.
something new. This may include expanding your
business further than its original design. If you are Mark Zuckerberg did not wait for someone else to
not opposed to new opportunities and luck will not capitalize on the design for Facebook. He found
overlook you. partners who were willing to take the risk and help
him innovate the invention. Most businesses will
When sudden changes affect your business’ not have the same type of luck as Mark Zuckerberg.
livelihood, a flexible and adaptive business owner He had the right idea at the right time and the right
will be in a greater position to pivot and find resources to execute his idea. A small business does
innovative ways to adapt to changes. For instance, not have to be wealthy to be successful.
the COVID-19 pandemic forced several businesses
to shift how they do business due to lockdowns and Success can be measured by the stability of a
virus exposures. company, its reputation, or even the happiness
of a company’s owner and workers. This success
7. Be Open to Opportunity happens by making the right choices for your
business. In this way, we make our own luck.
When opportunity knocks, it may not be in the
way that you anticipated. Remember to use the
Contact Us
resources available to you to make the right choices
for yourself and your business. When opportunities To learn more about improving the luck of your
arise, collaborate with business partners and be small business, contact the experts at NASE. Our
open to feedback. Know your market and your own licensed professionals will be happy to answer any
limitations, and do not be afraid to ask for help. questions you have.
NASE SelfInformed 5 March 2021
N
ew
!
Member Benefits
Visit NASE.org to learn more about the following benefits!
EMERGENCY HELP FOR YOU AND YOUR FAMILY WHEN TRAVELING
MORE THAN 100 MILES FROM HOME.
Most of us travel without being prepared for a medical or other emergency, or knowing
how to find and obtain treatment from qualified physicians and medical facilities. That’s
what makes Assist America’s Global Emergency Services so important. Benefits are
available to Association Members at no additional cost when traveling 100 or more miles
from home.
Assist America pays for all of the assistance services it arranges and provides. Please
remember, any services not arranged by Assist America will not be paid or reimbursed.
Spring Break 2021 with Assist America
ACCESS TO FREE AND DISCOUNTED ATTORNEY SERVICES FOR YOU AND
YOUR FAMILY.
Legal Club of America® is a discount legal referral service with a nationwide network of
plan attorneys who provide free and discounted legal care. Membership includes you,
your spouse or domestic partner, dependent children and any dependents that may be
living with you such as a parent or grandparent.
Click Here to Access Benefit
NASE SelfInformed 6 March 2021
Member Benefits
Visit NASE.org to learn more about the following benefits!
YEAR-END TAX FILING IS AROUND THE CORNER
Do you know what tax deductions you should take advantage of? Start organizing your
business finances to help you uncover those deductions. QuickBooks Self-Employed can
help you track expenses effortlessly year-round and help simplify the entire tax-filing
process. Don’t miss out-login today and keep more of what you earn.
Click Here to Get Started
From federal tax to state tax, from auto deductions to depreciation, from estimated
taxes to penalties and interest, and everything in between, we are here to help with any
question that you might have.
Our CPAs and tax professionals have over 100 years of small business tax experience and
we have answered literally hundreds of thousands of questions over the last 35 years. We
hate to use the words “logic” and “IRS” in the same sentence, but if you have a question
about taxes and the IRS, NASE is the logical place to find the answer.
Click Here to Ask an Expert
NASE SelfInformed 7 March 2021
2020 Dependent Scholarship & Growth Grant Winners Before we get any further into 2021, we wanted to take a moment and recognize and congratulate all of the winners from last year who were awarded an NASE Grant or Scholarship. Please join us in thanking all applicants and congratulating the winners. We wish you all the best! A proud Sponsor of the January, April, July and October Growth Grants. NASE SelfInformed 8 March 2021
2020 Dependent
Scholarship Winners
Aaron Cail
2020
Lisle, Illinois
Aaron will use the scholarship to attend
Eastern Kentucky University where he
will pursue a Bachelor of Science degree
in Fire, Arson & Explosion Investigation.
Norelia Ordonez Castillo
2020
Garden City, Kansas
Norelia will use the scholarship to attend
The University of Kansas Medical School of
Medicine.
Abigail Matson
2020
Vancouver, Washington
Abigail will use the scholarship at Washington
State University where she is currently studying
accounting and hopes to become a CPA.
Ryan Hough
2020
Canandaigua, New York
Ryan will use the scholarship at Nazareth
College where he is pursuing a career in
Physical Therapy.
NASE SelfInformed 9 March 2021
2020 Growth
Grant Winners
Amanat Anand Robert Lecuyer
January 2020 April 2020
SoaPen Inc. Lecuyer Aviation, LLC
Brooklyn, New York Fort Worth, Texas
www.soapen.com lecuyeraviationllc.com
Amanat Anand, an NASE Member from Trenton, Brooklyn, Robert Lecuyer, an NASE Member from Fort Worth, Texas
New York was awarded an NASE Growth Grant in January was awarded an NASE Growth Grant in April 2020. Lecuyer
2020. SoaPen is a portable soap that marks on hands to Aviation provides supply chain support to the government,
promote thorough and regular hand washing with soap military and commercial entities for manufactured parts,
among children. components, assemblies, and finished products.
Anna Gieselman Catina Downey
February 2020 May 2020
Bee Amour LLC Catina Downey CPA PLLC
Austin, Texas Henrico, Virginia
www.beeamour.com www.cdowneycpa.com
Anna Gieselman, an NASE Member from Austin, Texas was Catina Downey, an NASE Member from Henrico, Virginia
awarded an NASE Growth Grant in February 2020. Bee was awarded an NASE Growth Grant in May 2020. Catina
Amour is a small artisan jewelry company with bee inspired Downey, CPA, PLLC is a multi-service accounting company
pieces in over a dozen stores in several states and growing. who provide trainings, tax preparations, retirement planning,
personal finances and business services.
Janie Nafsinger
March 2020 Heather Fischer
Idaho Fudge Company June 2020
Nampa, Idaho Creative Fish Design
idahofudgecompany.com Niles, Illinois
www.linkedin.com/in/heather-
Janie Nafsinger, an NASE Member from Nampa, Idaho was
fischer-369a715
awarded an NASE Growth Grant in March 2020. Idaho Fudge
Company offers Artisan Fudge that lives by our motto and Heather Fischer, an NASE Member from Niles, Illinois was
pledge, “The Finer Side of Fudge.” awarded an NASE Growth Grant in June 2020. Creative
Fish Design is a graphic design company that specializes
in branding, web development, presentations, and online
marketing.
NASE SelfInformed 10 March 20212020 Growth Grant Winners
Austen Lincoln Sarah Hinkley
July 2020 October 2020
Steps 2 Grow, LLC Barn Owl Drone Service
Portland, OR Colorado Springs, CO
www.steps2grow.com www.barnowlds.com
Austen Lincoln, an NASE Member from Portland, Oregon Sarah Hinkley, an NASE Member from Colorado Springs,
was awarded an NASE Growth Grant in July 2020. Austen Colorado was awarded an NASE Growth Grant in October
is an expert in typical and atypical movement and motor 2020. Sarah is the Co-Owner of Barn Owl Drone Services, a
development, specializing in children from birth to 5 year drone service company utilizing technology for marketing
olds. Steps 2 Grow provides in-home occupational therapy, videos and photography, inspections of large structures and
one-on-one virtual consults and online courses. agricultural management.
Philip Klayman
November 2020
Three Tree Coffee Roasters
Statesboro, GA
threetreecoffee.com
Evan Christensen Philip Klayman, an NASE Member from Statesboro, Georgia
August 2020 was awarded an NASE Growth Grant in November 2020.
Philip is the owner of Three Tree Coffee Roasters, a specialty
Radiant Design, Ltd coffee shop that provides high quality coffee while striving to
Arvada, CO empower their farmers, end human trafficking and engage
www.radiantdesignltd.com their community.
Evan Christensen, an NASE Member from Arvada, Colorado
was awarded an NASE Growth Grant in August 2020. Radiant Valerie Traore
Design, Ltd. designs and engineers technology systems that
incorporate audio-video (AV), lighting, window coverings, and December 2020
smart home components into a seamless, tailored experience Fresh Coat Painters of Burlington -
for high-end residences and businesses of all sizes. Camden
West Berlin, NJ
Susan Fife www.freshcoatpainters.com/
burlington-camden
September 2020
Valerie Traore, an NASE Member from West Berlin, New
K9 Splash Zone, LLC
Jersey was award an NASE Growth Grant in December 2020.
Brookville, OH Valerie Traore is the owner of Fresh Coat Painters, a fully
www.k9splashzone.net licensed, bonded and insured residential and commercial
painting company.
Dr. Susan Fife, an NASE Member from Brookville, Ohio was
awarded an NASE Growth Grant in September 2020. Dr.
Susan Fife is a 1996 graduate of the University of Florida
College of Veterinary Medicine. K9 Splash Zone is a 14 acre
fully fenced facility where dog’s can enhance their jumping
and swimming, receive water therapy or just enjoy all the fun
associated with being a dog!
NASE SelfInformed 11 March 2021PPP Self-Employed Application
Changes & NASE Supports SBA
Event to Inform Self-Employed
Business Owners
On March 3, 2021, the Small Business
Administration announced changes to the Paycheck Find a lender here.
Protection Program (PPP) for self-employed Frequently Asked Questions: PPP-
individuals. FAQs-3.12.21.pdf (sba.gov)
The changes include: How to Calculate First Draw Loans: How to
Self-employed business owners with no Calculate First Draw PPP Loan Amounts
employees will be eligible for a loan equal to (sba.gov)
their 2019 or 2020 gross income, divided by 12, How to Calculate Second Draw Loans:
multiplied by 2.5. HowtoCalculateSecondDrawFAQs-3.12.21.
Self-employed and sole proprietors can also pdf (sba.gov)
refinance an EIDL Loan made between January
On Saturday, March 6, 2021, NASE CEO &
31 and April 3, 2020.
President Keith Hall joined the Small Business
New timeframe to apply provides a dedicated
Administration for a webinar on the recently
2-week window, starting Wednesday, February
announced (see above) changes to the PPP
24, where only businesses with fewer than 20
program specific to self-employed individuals.
employees will be able to apply for PPP loans.
You can view the webinar and the informative
Establishes a $1 billion set aside for these Q&A here.
businesses without employees located in low-
and medium-income areas
Expands PPP eligibility to small business owners Katie Vlietstra is NASE’s Vice President for Government Relations
with non-fraud felony convictions and Public Affairs; You can contact her at kvlietstra@nase.org.
NASE SelfInformed 12 March 2021You can also read
