2022 MEDIA KIT Reaching business decision-makers, entrepreneurs, innovators and tech newsmakers in Durham Region, Eastern Ontario and Toronto's ...
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Reaching business decision-makers,
entrepreneurs, innovators
and tech newsmakers in
Durham Region, Eastern Ontario
and Toronto’s downtown core.
Advertise with us!
2022 MEDIA KIT
ABOUT SPARK CENTRE
Spark Centre is an Oshawa, Ont.-based
business incubator that provides advisory
services, office space and day-to-day
operational support to early-stage and rapidly
growing innovation and technology entrepre-
neurs. We assist companies that need
knowledge and support to help them
launch, develop and grow. Clients
gain access to industry experts, We focus on
workshops, networking events and hot new ventures,
business advisory services.
products and services
Services also include access to
funding and investment, start-up support from up-and-coming
and operations management. Through entrepreneurs!
collaboration with funders and stakeholders,
we are building a world-class innovation
centre and global ecosystem.
ABOUT THE SPARK MAGAZINE
The Spark is Spark Centre’s quarterly publication centred
around the incredible technology and innovation happening across
Ontario’s eastern corridor. We focus on hot new ventures, products
and services from up-and-coming entrepreneurs, and talk about
what’s happening in business news and how it relates to pop
culture. We feature businesspeople, entrepreneurs, leaders and
companies doing amazing things in the worlds of tech and innova-
tion right in our backyard. The
Spark launched in 2016 and
we’ve come a long way since.
Our Summer 2019 issue saw a
major redesign that featured a
bold change to the magazine’s
editorial lineup and design.
Check out our regular departments
including: The Hustle Q&A, Dining
Out, Reading List and One to Watch!
EDITORIAL HIGHLIGHTS
In-depth Features
Extensive and fascinating, our profiles and features tell inspiring, informational and impactful stories that are relevant to Durham Region and
Eastern Ontario’s entrepreneurial and innovative business communities. Readers will get a more in-depth look at some of the area’s biggest
organizations and players, and will learn about what they’re doing in and how they’re changing the ecosystem.
Spring 2022 Summer 2022 Fall 2022 Winter 2022/23
Theme >> Theme >> Theme >> EN3 — Theme >>
Brave New World Farm to Table Energy, Environment & Engineering The Future of Health Care
Ad Space Closing Ad Space Closing Ad Space Closing Ad Space Closing
February 09 May 10 August 09 November 08
Ad Materials Due Ad Materials Due Ad Materials Due Ad Materials Due
February 16 May 17 August 15 November 14
Issue Release Date Issue Release Date Issue Release Date Issue Release Date
March 18 June 17 September 16 December 09
CIRCULATION IN CIRCULATION STRENGTH CIRCULATION IN
DURHAM REGION TORONTO’S
& EASTERN ONTARIO DOWNTOWN CORE
80% 20%
Print Readership Print Readership
24,000 6,000
Digital Footprint We reach business decision-makers, entrepreneurs, innovators and tech Digital Footprint
12,000 newsmakers in Durham Region, Eastern Ontario and Toronto’s downtown core. 3,000
Total Print Readership – 30,000
Total Digital Footprint Total Print Circulation
15,000 5,000
Circulation Circulation
Targeted subscribers of prominent publications, downtown office towers, reception and
3,000 waiting areas, blue chip businesses, academic institutions and angel investor groups. 2,000
* Eastern Ontario Regions include but are not limited to: Northumberland County, Peterborough & Kawartha Lakes, Prince Edward County, Kingston
AD RATES & SPECS
Why advertise in our magazine?
• About 70% of Canadians read magazines — engage with your target audience
• Print is more likely to reach the right consumer or customer
FULL-PAGE AD
• Magazines are trusted media with potential to reach a large number of readers 8.5"W x 11"H
• Advertising in magazines has been shown to drive web searches and visits! • Full-page ads are full bleed. Files are to be prepared with
0.125” bleed with crop marks.
• Please provide a CMYK, Press Ready PDF.
Print Advertising Rates • While Spark Centre tries to oversee all ads on behalf of our clients,
errors and omissions to ad content are the responsibility of the
Ad Type 1x 2x 3x 4x client or advertising supplier.
Outside Back Cover/
Inside Front/Inside Back Cover $1,200 $2,160 $3,060 $3,840
(8.5″W x 11″H)
Full Page
$1,000 $1,800 $2,550 $3,200
(8.5″W x 11″H)
H ALF-PAGE AD
½ Page 7.5"W x 4.81"H
$500 $900 $1,275 $1,600
(7.5″W x 4.81″H)
• Half-page ad files are to be prepared without bleed.
• Please provide a CMYK, Press Ready PDF.
• While Spark Centre tries to oversee all ads on behalf of our clients,
errors and omissions to ad content are the responsibility of the
client or advertising supplier.
EXCLUSIVE OPPORTUNITIES
What is a Sponsored Exclusive?
A Sponsored Exclusive is an opportunity for your organization 1 2 3 4
to be our Lead Advertiser and industry contributor for your sector.
There are three amazing options for the recognition you need by OP T I ON 02: 4-PAGE FE AT URE AR T I CLE
$7000
sponsoring The Spark for the upcoming issue. • Two double-page spreads in a prominent location within the magazine.
• Content is created, written and designed by your organization
OP T ION 01: 8- PAG E C U S T O M R EM OV E A BL E INS E R T so your message and branding will be seen and recognized by
$15,000 – 7"W x 9.5"H thousands of subscribers.
• Up to 100 copies of The Spark with your custom feature delivered
• 8-page removeable insert customized by you inside our next issue directly to you!
as a tear-out, stand-alone, custom branded marketing peice.
• Your brand seen and recognized by thousands of eyes across
Eastern Ontario including subscribers to The Wall Street Journal.
1 2
• Cover call out to sponsored content piece.
• Up to 250 printed copies of The Spark with your custom insert.
• One stand-up, 4-pocket display rack included. OP T I ON 03: 2-PAGE FE AT URE AR T I CLE
$3500
• One double-page spread in a prominent location within the magazine.
• Content is created, written and designed by your organization
so your message and branding will be seen and recognized by
thousands of subscribers.
• Up to 50 copies of The Spark with your custom feature delivered
directly to you!
PRODUCTION & SUBMISSION
Production Schedule *mail dates are approximate and based on current schedule
Issue Theme Ad Space Closing Content Submission Deadline Issue Release Date (week of)*
Spring 2022 Brave New World February 09 February 02 March 18
Summer 2022 Farm to Table May 10 May 03 June 17
Fall 2022 EN3 – Energy, Environment & Engineering August 09 August 03 September 16
Winer 2022/23 The Future of Health Care November 08 November 14 December 09
Submission Process Production Specifications
1 Production Approval •
•
Press-ready PDF, TIFF or JPG files accepted
Files must be 300 dpi and have all fonts outlined
Advertising material is subject to Spark Centre approval upon final material collection. • Include .125" bleed and include crop marks
• All critical matter must be kept within .25 from trim edges
• Images should be a minimum resolution of 300dpi @ 100% size
2 Submitting Your Ad • All RGB images must be converted to CMYK
• All spot colours (Pantone) must be converted to CMYK
Please forward all creative files and advertising to: mmarler@sparkcentre.org • Type should be a minimum of 6 point
• Reverse type less than 8 points is not suitable for reproduction
• Ad material must be supplied via email to mmarler@sparkcentre.org
Advertising or marketing opportunities, circulation queries
• Spark Centre reserves the right to refuse any or all copy deemed to be unsuitable
or questions about Spark Centre: • Advertisers and/or advertising agencies assume full responsibility for all content of
Kristina Svana, ksvana@sparkcentre.org advertisements and any claim made against Spark Centre because of such content
For editorial queries or ideas: Spark Centre will not assume any responsibility for advertising reproduction that does not
Lisa van de Geyn & Katie Dupuis, editorial@sparkcentre.org conform to these mechanical specifications. All ads must be supplied digitally.
THE TEAM
Kristina Svana Lisa van de Geyn Katie Dupuis Melanie Marler
Publisher of The Spark Content Director Content Director Creative Director
Kristina is the marketing director A National Magazine Award-, COPA- A veteran of the magazine industry, Melanie leads the creative design
at Spark Centre and manages the and FOLIO-award-winning journalist, Katie has worked at some of the for The Spark and Spark Centre’s
development and execution of the Lisa is an experienced editor, writer, country’s most iconic brands. She brand. She also provides support
overall marketing strategy. She editorial packager and nearly 20-year began her career at Chatelaine, where for all of Spark Centre’s high
oversees all of the organization’s veteran of the Canadian magazine she moved up the ranks from editorial potential clients. With an accumu-
flagship events and is a chapter industry. She has held positions at assistant to assistant managing editor, lated 20 years of experience in
leader for Startup Grind: Durham Chatelaine, Today’s Parent and House and moved onto special projects at design, Melanie has been able to
Region. Kristina is helping the & Home, and has spent the last Rogers Publishing. She then spent hone her design skills and gain
organization achieve the growth we decade as a contributing senior editor three years as managing editor of valuable knowledge of both the
expect from our clients and is and/or feature writer for dozens of the Today’s Parent, before taking on the editorial and packaging fields with
directly responsible for building the country’s top consumer and profes- editor-in-chiefship of custom content experience designing for Wildly
Spark Centre brand as the catalyst sional publications. Her work has been magazine Walmart Live Better. In 2016 Delicious, Slingshot Inc., Zaxis
of Durham Region’s innovation featured in Chatelaine, Today’s Parent, she co-found Chick & Owl Design Co., Publishing, Homemaker’s and
culture. ksvana@sparkcentre.org House & Home, Canadian Living, Style a boutique editing and design firm, Canadian Business Magazine.
at Home, Best Health, Toronto Star, with her brother, Matt. An award-win- mmarler@sparkcentre.org
Professionally Speaking, Reader’s ning writer and content packager, she
Digest, Ignite, CAA Magazine and many is a workflow guru and eagle-eyed
others. editorial@sparkcentre.org proofreader. editorial@sparkcentre.org
For advertising or marketing opportunities,
circulation queries or questions about Spark Centre:
Kristina Svana
ksvana@sparkcentre.org
For editorial queries or ideas:
Lisa van de Geyn & Katie Dupuis
editorial@sparkcentre.org
Spark Centre Head Office
2 Simcoe Street South — Suite 300
Oshawa, ON, L1H 8C1
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