2022 MEDIA KIT more content. more opportunities. more exposure. more leads - Commercial UAV Expo
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2022 MEDIA KIT
more content. more opportunities. more exposure. more leads.
Produced by Diversified Communications.
expouav.com | expouav.com/news | 1
2022 MEDIA KIT
LETTER FROM THE EDITOR Commercial UAV News is the
leading source of news, insight
Getting your story out so that it reaches the right people can be daunting, but our experienced team can help. Commercial UAV News and analysis for the commercial
has been providing unique, tailor-made programs for over five years to the drone industry. drone market, focusing on:
The quality of our content, the commitment to our readers to provide unbiased information, and our ability to not only keep up with
the news but also contextualize it in terms of what it means for the entire drone ecosystem has earned us the trust of the industry,
which is indicated by our growing international subscriber base of over 22,500 professionals.
We are constantly seeking out cutting-edge solutions to help you get in front of your desired audience as well as amplify your Construction Drone Energy
presence and provide year-long exposure of your solutions at Commercial UAV Expo with our product announcement packages. Delivery & Utilities
In 2019 and 2020, we added options such as video and visionary panel webinars alongside our written content. These options have
helped companies put a face and voice to their solutions and gather leads through demonstrating their expertise and experience.
We are dedicated to helping you get in front of the right audience with the right messaging that will resonate with your customers Forestry Infrastructure Mining
and prospects, and our editorial team is eager to collaborate on any ideas you may have. Our media kit breaks down what we offer by & Agriculture & Transportation & Aggregates
the numbers to help you better understand and quantify what our content can do for your company and the ways you can leverage
our ever growing and engaged audience of professionals. We invite you to read through what we’ve laid out, and we are always happy
to answer any questions you may have. Public Safety Security Surveying
& Emergency & Mapping
Let us put our years of experience to work to help you break through the digital noise to get you to your target market. Services
Sincerely,
UAS European
Jeremiah Karpowicz Markets
Executive Editor
ENGAGE
WITH OUR
AUDIENCE Lee Corkhill Jeremiah Karpowicz Katherine Dow Kat McDonald Linda McLaughlin
TO EXCEED Event Show Director
lcorkhill@divcom.com
207-842-5520
Executive Editor
jkarpowicz@divcom.com
207-842-5612
Sales Manager
kdow@divcom.com
207-842-5497
Account Executive
kmcdonald@divcom.com
207-842-5646
Program Manager
lmclaughlin@divcom.com
207-842-5674
YOUR GOALS.
Lora Burns Dominique Caron Adrianne Madden Erin Sewall Molly Nicholson
Marketing Manager Marketing & Sales Coordinator Conference Project Manager Conference Administrator Marketing & Sales Coordinator
lburns@divcom.com dcaron@divcom.com amadden@divcom.com esewall@divcom.com mnicholson@divcom.com
© 2021 Diversified Communications.
207-842-5522 207-842-5404 207-842-5502 207-842-5419 207-842-5410
All rights reserved.
expouav.com | expouav.com/news | 2
2022 MEDIA KIT
Exclusive Webinar Average
Registrations:
360
Curate your own webinar to target your market and get qualified leads.
(298 - 1,094 range)
Gain leads – you will receive contact
information from all registrants,
including name, title, company name,
email, telephone number, state, The webinar experience we’ve
country and industry sector.
had with Commercial UAV
Webinar management from start to News has been very positive.
finish: Creation of landing page and
registration form, technical rehearsal,
The team is clear on the
webinar hosting, and moderation is deliverables they need to get
all handled by our team. the program up and running
Dedicated advertising includes as fast as possible. They kept
banner placements on Commercial me updated on the timing of
UAV News and in our weekly
newsletter. the promotion strategy and the
precise registration count. The
Marketing elements include two
dedicated e-mails sent to Commercial webinar experience itself was
UAV Subscribers to promote smooth; they have tech experts
registrations, reminder emails, on the panel for support and
post-webinar thank you email to all
registrants with OnDemand viewing are flexible on the structure of
link, Social Media posts via LinkedIn, the presentation. The results
Twitter, and Facebook
have been very positive:
a high percentage of
decision makers
and a healthy spread across
use cases and verticals.
– Nick Billy, Sr. Director,
Demand Generation and Growth, Skydio
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2022 MEDIA KIT
Visionary Panel Average
Registrations:
265
Webinar (270 - 373 range)
Take part in a panel discussion with other commercial drone
visionaries and demonstrate your knowledge and thought leadership.
Gain leads – you will receive contact
information from all registrants, including
name, title, company name, email, telephone
number, state, country and industry sector.
Our agency has worked on
behalf of our client buying
Webinar management from start to finish:
Creation of landing page and registration
paid media placements and
form, technical rehearsal, webinar hosting, and programs with Commercial
moderation is all handled by our team. UAV News for several years.
Dedicated advertising includes banner The proposed programs
placements on Commercial UAV News and in that come through to us are
our weekly newsletter.
strategic, in line with our goals
Marketing elements include a dedicated and impactful. We also find
e-mail sent to Commercial UAV Subscribers to
promote registrations, reminder emails, post-
value in the inclusion of
webinar thank you email to all registrants with paid content programs that
OnDemand viewing link, Social Media posts via allow us to tell a deeper,
LinkedIn, Twitter, and Facebook .
more meaningful story.
Custom content article can address
unanswered questions from the live webinar – Danielle Perez
and promotes the on-demand version. Director of Media, R/West
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expouav.com | expouav.com/news | 4
2022 MEDIA KIT
Gated Content
Extend your reach and expand your network with
a content promotion package.
Enlighten your buyers, establish your business as a thought-leader, and increase brand
awareness all while filling your pipeline with warm leads. Leverage the trust and respect
of the Commercial UAV News brand to share your message.
Gain leads from a three-month campaign – you
will receive contact information including name, title, Aloft (formerly Kittyhawk) relies
company name, email, telephone number, state, country
and more. on Commercial UAV News as a
trusted media partner. During
Team Support: Our team builds a responsive landing our rebranding initiative earlier
page and form to house your content and collects and
delivers all leads to you.
this year, Commercial UAV
was an immense help in
Dedicated advertising includes banner placements on bringing brand awareness
Commercial UAV News and in our newsletter.
to our audience. From
Marketing elements include a dedicated e-mail sent
special events and webinars to
to Commercial UAV Subscribers to promote downloads, content marketing and audience
Social Media posts via LinkedIn, Twitter, and Facebook development, they have helped
Aloft increase the quality
and depth of inbound sales
leads and driven high volume
engagement.
– Steve Roy, VP of Marketing, Aloft
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2022 MEDIA KIT
Custom Content Average Views*:
Share your expertise with the commercial ¢ Build Brand Awareness
& Establish Expertise
400
drone community via a custom content piece. ¢ Demonstrate ROI through per custom piece
Customer Success Stories
Content is key, and yours will be featured on Commercial UAV News in the form
¢ Highlight Specific Technology
of an interview, article, series, or a combination of elements. Our trusted editorial or Application
team will work with you to tell your story in a way that is relevant and delves into ¢ Share your Company’s Story
the value your company creates for our audiences.
Average View time*:
Featured Interview Featured Article Video Interview
5
minutes
New Podcast!
Listen Today
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2022 MEDIA KIT
Dedicated Email
Get your message into the hands of our qualified audience
with a dedicated email.
Dedicated emails are a great way to expand your marketing reach outside your own list and leverage
our highly qualified, highly engaged audience of more than 22,500 subscribers. Use this tool to:
¢ Drive Traffic to Your Site
¢ Announce product or Service Launches
¢ Share a New Resource
¢ Reach an Already Engaged Audience
Dedicated Email Stats
22,500+ subscribers list
Average open rate* 19.7% Average click to open rate* 10.5%
Average click rate* 2.1% Average clicks* 417
*2021 Dedicated Email Results
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2022 MEDIA KIT
Commercial UAV News’ commercialuavnews.com
Site Display Leaderboard (728x90)
Banners Top 20
Pop-up
companies
banners average
averaged
7 times
55 visits
more
clicks than other
banners!
in 2020!
POP-UP
(640X480)
Medium
Rectangle
(300x250)
Medium
Rectangle
Average Monthly (300x250)
Impressions
Commercial UAV News Geographic Pop Up 25.5K
Web Traffic Breakdown Leaderboard
& Trailerboard 46.1K
Pageviews per month 39,395
Medium Rectangle 34.3K
Sessions per month 28,555 49% 300x600
Small Rectangle N/A
Users per month 21,548 In-article Ad 27.1K 300x100 300x100
United States Small Rectangle
Pages per visit 1.38
Right-side Rectangle 38.3K
2021 Q4 Stats
38% of readers go on to a second article
Medium
51% ASK US ABOUT Rectangle
(300x250)
Average time
per page 3 min 16 sec VIDEO ADS!
ASK US ABOUT Trailerboard (728x90)
Average time Rest of the
spent per 6 min 53 sec World
OUR PODCAST!
top 10 article
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2022 MEDIA KIT
OR
Commercial UAV News’
Newsletter
Banners
Commercial UAV News Commercial UAV News
Weekly International E-Newsletter Monthly European E-Newsletter
22,500+ 7,913 Banner (728x90)
Subscribers as of November 2021 Subscribers as of October 2021
18% 21%
Average Open Average Open
(Q4 2021) (Q4 2021)
TOP ENGAGEMENT
United Kingdom
FROM:
U.S. Germany
India
Japan Banner (728x90)
South Korea
Canada
France
Australia Specs >>
South Africa Trailerboard (728x90)
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2022 MEDIA KIT
Sponsored Social Media (as of November 12, 2021)
Social Media
Package 8,757
Twitter Followers
Take advantage of our
social media influence 11,058
with a sponsored Facebook Followers
social media package
comprised of:
+ One tweet 4,965
+ One Facebook post LinkedIn Followers
+ One LinkedIn post
Let us share your message to our engaged social audiences – a
perfect complement for any of your marketing campaigns!
Content subject to approval
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expouav.com | expouav.com/news | 102022 MEDIA KIT
PLATINUM
Commercial UAV News
Buyer’s Guide
The Commercial UAV Products and Services Buyer’s Guide showcases drone solutions for
professionals using drones commercially. This version is an interactive, user-driven resource to help
people find out about specific UAV technology, capabilities, and businesses.
GOLD
Company Name
Company Description
Do you know Company Address
about the
Company Region
Commercial
UAV News Phone Number
Job Board? Website URL
Reach Industry Categories
thousands of Link to Listing
commercial UAS Searchable Email
professionals by:
quickly and Company Logo
easily by • Industry Hero Image
posting a free
employment • Region Ad Display
SILVER
Video Embed
listing. • Keyword
Featured Listing
> VISIT Link to Website Specs >>
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