QUALITY FEATURES Our measures and solutions for a high-quality advertising environment - United Internet Media
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QUALITY FEATURES Our measures and solutions for a high-quality advertising environment. 1
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QUALITY BASICS DATA QUALITY AD QUALITY QUALITY SOLUTIONS
High Range TGP Target Group Planning Brand Safety Programmatic
Leading Brands Accuracy Ad Fraud vTKP
Intensive Usage Data Protection / Quality Seal Target Groups trustedDialog
Quality Targeting Viewability TGP Intent
Effective Advertising Solutions Smart Inbox „Intelligent Mailbox“
netID
2
QUALITY BASICS 3
United Internet Media at a glance: Our Quality Dimensions for successful online campaigns
LEADING HIGH INTENSIVE QUALITY EFFECT &
BRANDS RANGE USAGE TARGETING QUALITY
Exclusive portfolio & Attractive target group potential High advertising pressure due to high Excellent and proven Innovative media solutions and
highest user confidence over 38 mio. users/month* daily reach with over 12 mio. UU/Ø day* TGP targeting technology brand safety environment with
own editorial team
4 *Source: agof daily digital facts 2021-03; United Internet Media;
Base: Onliner-WNK 16+ (Internet Users last 3 months); period for media: Ø Day
High range: Reach about 60% of german internet users on all devices
21,4 mio.
Big Screen UU/month
38,5 mio.
12,1 mio.
UU/month UU/Ø day
3,3 mio.
UU/Ø day
About 60%
of online
users
27,2 mio.
Small Screen UU/month
Among the
TOP 3
Apps
5 *Source: agof daily digital facts 2021-03; United Internet Media;
Base: Onliner-WNK 16+ (Internet Users last 3 months); figures in million UU and percentage
WEB.DE and GMX are the most widely used e-mail portals in Germany
Other
21% 25%
15%
24%
3%
9%
3%
Source: Convios Consulting 2020, Study “Communication, Data Security and Cloud-Computing”
Base: For the current study, over 1,000 internet users aged 14 and over from Germany were surveyed.
6 Question: With which e-mail provider do you have the address that you use the most?
Opinion leader: WEB.DE and GMX are among the TOP 3 online media in Germany
Online is becoming WEB.DE among the TOP 10 opinion 1st place WEB.DE:
more and more relevant leaders across all genres Strongest opinion leader on the web
Relevance to the formation of opinion
MSource: Media diversity monitor (MedienVielfaltsMonitor) 2020-I, published by the state media authorities; List of TOP 30 Media in the Opinion Market – cross-category – according to
7 media diversity monitor
The market share of the internet as opinion leader is growing and overtaking TV for the first time and is first with 31,7%
Television
31,2 %
Journals
2,2 %
Newspaper
16,7 %
Internet
31,7 %
Radio
18,2 %
Source: Media diversity monitor (MedienVielfaltsMonitor) 2020-I, published by the state media authorities; Share of the opinion market in %,
The data refer to the last two half-years (2020-I = 2nd half of 2019 and 1st half of 2020)
8 Opionion-forming weight of media trend since 2015 increasing weight | constant weight | falling weight
Broad spectrum from relevant sources with lots of uniqueness for WEB.DE and GMX users
Own editorial
+
staff &
freelance
authors
Range of coverage of unique articles
(in % of PI)
20%
80%
9 Redaktionelle Partner
Editorial partners Unique
Unique content
Inhalte of ownund
eigener andfreier
freelance authors
Autoren
Renowned columnists complete our editorial portfolio
Wolfram Weimer Pit Gottschalk Michael Bröcker Tania Röttger Marie von den Benken
Alexander Feuerherdt Gabor Steingart Miriam Meckel Anja Delastik Mara Pfeiffer
10DATA QUALITY 11
TGP Target Group Planning: ID-based Advertising as future basis for your Quality Targeting
More reliability. More innovation.
Highest data quality through Patented forecasting technology,
first-party user information True Multi Screen Targeting
and a consistent spirit of innovation
More efficiency. More variety.
Proven accuracy with a significant Huge cross-screen target group
increase in effectiveness portfolio and invidividual
possiblities to combine
12Agency tests confirm: Proven best hit rates and most precise ad delivery thanks to TGP
82% 84%
78%
62% 66%
46% Key data:
This analysis is based on more than
2.137 campaign measurements
Q1 2014 – Q1 2021.
+34% +27% +70%
Alter: 20-49years
Age: 20-49 Jahre Geschlecht: Frauen
Gender: women Frauen
Women+aged
Alter20-49
20-49years
Jahre
Benchmark UIM
13
Source: AQIS – Audience Quality InsightsGDPR-compliant User Consent: Certified Data Protection and Quality Targeting
Certified as a validated CMP (Consent Management Provider) for the market standard Transparency and Consent Framework (TCF v2.0)
of IAB Europe* and certified with the ePrivacyseal privacy seal of ePrivacy GmbH**
The seals of approval confirm compliance with the catalog of criteria of
IAB Europe and ePrivacy GmbH, which include the requirements of German and
European data protection law.
14 *For further information please visit https://iabeurope.eu/transparency-consent-framework/
** For further information, please visit https://www.eprivacy.eu/guetesiegel/eprivacyseal/Data Quality and Artificial Intelligence in Digital Marketing: What should you pay attention to?
Selection of Data Partners
(1st Party data, Log-in data)
User Permissions (Opt-ins)
Existence and origin of user consents
Use of Alternative Identification Methods
As replacement for 3rd party cookies
15Artificial Intelligence: Challenges from a data perspective for the next two years
84%
Quality of available data for AI applications
66%
Identification of consumers after elimination of 3rd party cookies
57%
Low opt-in basis for the use and linking of data
Base: n = 101 experts
16 Questions: What is your expert assessment of the biggest marketing challenges for AI in the next two years? Top-2 value
Source: Digital Dialog Insights 2019AD QUALITY 17
Quality is our claim – for our users and for our advertising customers
Brand Safety Target Groups
High quality placements TGP awarded by the ePrivacySeal
In-house editorial team for EU data protection compliant
targeting quality
Portfolio with trustworthy
environments Accuracy in agency evaluations well
above the market average
Ad Fraud Viewability
Bot traffic isThe traffic of WEB.DE and GMX is characterized by High Quality
Trustworthy portals with a positive image
WEB.DE and GMX are rated positively and qualitatively good by users
according to YouGov BrandIndex.1
Careful journalism and own content
Content is created in-house or delivered by professional partners.
A delivery of the campaign in a serious news environment is guaranteed.
Central portals in the Customer Journey
As e-mail providers, the United Internet Portals are entry points and
contact hubs within the Customer Journey.2
High Viewability on all devices
United Internet Media relies on WEB.DE and GMX "Lazy Load".
Ads are only loaded when they are visible. High visibility guaranteed.
19 1 YouGov BrandIndex, Status 26. November 2019
2 United Internet Media „Customer Journey meets E-Mail“, 2017Low fraud rates on United Internet portals
Bot Traffic of less than 1% on the United Internet websites*
What is Ad Fraud?
Calls of internet contents – also online advertising media –
by automated, server-side scripts (bots)
In most cases Bot Traffic is filtered out directly by advertising delivery systems and arises from the automated retrieval and analysis of
websites by search engines or other services. If Bot Traffic is deliberately generated by targeted calls to advertising space using special
scripts that elude filter lists, this is referred to as Bot Fraud.
20
* Source: ongoing measurements with TheAdex; 2019High Viewability rates on United Internet Media portals
Average Viewability rates for 50/1
Sitebar Medium Rectangle Skyscraper
95% 65% 85%
Halfpage Ad Billboard Super Banner
80% 80% 83%
21
Source: ongoing internal calculations with The Adex and Appnexus. Status October 2019QUALITY SOLUTIONS 22
Programmatic everywhere: Programmatic inventory available in all format categories!
Premium Native
Inbox Ad
Basic Media
Video
23vTKP – Billing on viewable impressions
Choose from different formats, viewability criteria and service providers to set up your campaign.
Select a suitable Choose from three Select measuring
format possible criteria service provider
Sitebar
50% for one second
Halfpage Ad
60% for one second
MaxiAD+ Familie
100% for one second
Billboard
Ad Bundle
Mobile Medium Rectangle
Ad Delivery and Billing of the campaign according to the specified criteria
24trustedDialog ensures trust in digital mailboxes – more than 350 brands already rely on trustedDialog
approx.
40 Mio. **
40 mio
mailboxes
25 * Source: Internal calculationsThe trustedDialog Seal promotes trust and your brand logo increases attention in your customers’ mailbox 26
TGP Intent: Smart Data based on purchase intentions
Purchasing
Source of Data Characteristics Surfing Behavior Surveys
Behavior
Frequent Traveller Energy Supplier
TGP Intent Fashion Orders
Smart Mobility Abonnements
Features from the field BuyerConsumer Electronics
Intent for a purchasing
plan or a purchase Product Information
already been made.
Intention for follow-up Contracts
purchase or rather Up-
and Cross-Selling
27Smart Inbox: Data protection-compliant services on an opt-in basis
Relevant Advertising
Package Tracking
April 2021:
app. 38,9 Mio. Smart Inbox
app. 2,8 Mio. Opt-ins
Smart Inbox
Artificial Intelligence (AI) in your mail inbox Track the status of your order without If the opt-in is positive, data is used
makes it clearer and easier to use opening an e-mail for TGP Intent
28The digital Customer Journey takes place in an e-mail mailbox
Registration Merchants & Service providers Transaction Customer Loyalty & Merchant Contact
Newsletter Communication in general Confirmation of purchase Newsletter registration
Online-Shop Asking questions Shipping notification Bonus- and voucher
Newsletter with Arrange appointment Package tracking program
discount possibility Information / offers Confirmation of delivery Communication with
received merchant and service
provider
80% ? 66% 73% 42%
29
Source: United Internet Media 2017, Study: „Customer Journey meets E-Mail“netID: United Internet as initiator of a forward-looking standard
ID
netID Single Sign-on: Permission Management & Stable Identifier
approx. 38 mio. netID user accounts Legally compliant collection and storage of user consents
For users: Full transparency at the Privacy Center Secure tracking- and profiling capabilities through
For advertiser and website operator: Data transmission stable identifiers
(socio-demographic and address data) after user approval
Single Sign-on to lower the registration Permission Management & Stable ID
hurdle & data transfer for user identification
Foundation: Independent entity to support all sectors of the network
Open industrial standard for the implementation of European Data Protection Law
30Contact
UnserBrand Portfolio
Markenportfolio:
Phone +49 (0) 721 91374 - 1717
www.united-internet-media.de
info@united-internet-media.de
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