Media Pack 2022 - Office Products International
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Media Pack 2022
printed copies distributed
6,000+
About us in North America
printed copies
5,000+ distributed in Europe
Now in its 31st year, OPI continues to be the
business supplies industry’s go-to source for news, Circulation
analysis, research, information, education and OPI magazine reaches over 11,000 senior decision-makers at the
networking. With a portfolio that comprises the leading resellers of business supplies worldwide, including:
ADVEO France, ALSO, Amazon, Askul, Auchan, Basics Office Products, BPGI, Bureau
sector’s most essential and influential publications Vallée, Böttcher, Carrefour, Corwell, EOSA, Essendant, EVO Group, Fiducial Office
and research reports, a market-leading website Solutions, Independent Suppliers Group, Interaction, Kalunga, Kaut-Bullinger,
which includes a podcast channel, global events Lacoste Dactyl Bureau & École, Lyreco, Metro, Novexco, Office Depot Corporation,
Officeworks, Printus/OTTO Office, RAJA, Ryman, Schäfer Shop, Shoplet, Soennecken,
and resources such as marketing, recruitment and S.P. Richards, Staples Canada, Staples Inc, Supplies Network, Tesco, Walmart,
a contract publishing service, OPI has become Waltons, Warehouse Stationery, WB Mason, plus thousands more.
a trusted name in more than 110 countries
throughout the world.
40%
11%
of readers are more aware of the brands in 45%
64% our industry as a result of reading OPI
of readers use the information provided by
4%
66% OPI to influence their business decisions
of readers state OPI is a trusted source
98% of industry news and intelligence
OPI Magazine 2022 Editorial Calendar
Print
OPI Magazine brings the latest news and hot topics from around the
world to business products professionals. Its in-depth coverage of the
industry, from financial results and channel updates to interviews with JAN/FEB JULY/AUGUST
the most senior players, attracts a readership of the highest calibre.
WINTER ISSUE SUMMER ISSUE
• Big Interview: Peter Kelly, Winc Australia • Category Update: Furniture
• Category Update: Writing Instruments • Category Update: Breakroom
• Category Update: Education/BTS Advertising deadline 22nd June
• Focus: OPI European Forum Online
• Preview: OPI Partnership
SEPTEMBER
2022 Rates & Print Specifications • Shortlist: European Office
Products Awards (EOPA) TECHNOLOGY
SOLUTIONS SPECIAL
Advertising deadline 5th January
Full circulation North America Europe MARCH • Category Update: Technology Solutions
Series booking x 8
Full Page Half Page
£3,350 £1,900
Full Page Half Page
£2,100 £1,250
Full Page Half Page
£1,900 £1,100
HEALTH & WELL- • Category Update: MPS/Imaging Supplies/Print
Advertising deadline 8th August
Series booking x 4 £3,800 £2,100 £2,500 £1,400 £2,100 £1,250 BEING SPECIAL OCTOBER/NOVEMBER
• Category Update: Health & Well-being
Single insertion £4,200 £2,400 £2,800 £1,600 £2,400 £1,400
Advertising deadline 9th February AUTUMN ISSUE
• Category Update: Mailroom & Packaging
PLATINUM PARTNER PROGRAMME PRICE ON REQUEST
APRIL/MAY • Category Update: Stamping
SPRING ISSUE • Preview: OPI European Forum
• Preview: Industry Week ’22
• Category Update: Visual Communications
• Top 100
• Category Update: Paper
Technical Details Please add
4mm (5/32”
image bleed
)
• Review: EOPA
• Preview: OPI Global Forum
Advertising deadline 21st September
ARTWORK SIZES
around all • Research: SOTI DECEMBER
Files should be supplied as press-quality PDF
edges Advertising deadline 23rd March
GREEN THINKING
SPECIAL
Single page
(or 300dpi CMYK JPEGs) to size, including crop Trim size: 277mm (high) x 200mm (wide)
JUNE
marks and page image bleed. (10 7/8” x 7 7/8”) portrait FACILITIES/SAFETY/ • Category Update: Sustainability
PPE SPECIAL
• Preview: Paperworld
SEND TO
Double page spread Advertising deadline 9th November
Trim size: 277mm (high) x 400mm (wide) • Category Update: Facilities/Safety/PPE
(10 7/8” x 15 3/4”) landscape Advertising deadline 4th May
Kelly Hilleard
Operations & Finance Manager Half page
Email: kelly.hilleard@opi.net
Trim size: 166mm (high) x 126mm (wide)
(6 1/2” x 4 9/10”) landscape
Contact Information
Chris Turness Heike Dieckmann
Cover image Head of Media Sales Editor
of readers recommend
85% that colleagues read OPI
170mm (high) x 180mm (wide)
(6 7/10” x 7 1/10”)
+44 7872 684 746
Email: chris.turness@opi.net
+44 1462 422 143
Email: heike.dieckmann@opi.net“
opi.net and OPI App editions provide a gateway to real-time
Digital
reporting through a unique multichannel platform. Our digital OPI Talk
media portfolio offers global editorial coverage, and innovative I am really enjoying the t The definitive podcast
advertising solutions on mobiles, PCs and tablets. OPI Digital
OPI Talk podcasts. It’s another great for the business supplies
is continually evolving to maintain and enhance its
industry, OPI Talk delves deep behind
”
effectiveness through the use of new technologies. OPI service to help our industry stay
the latest news, key developments and
informed and better able to trends within the OP sector, through
make strategic decisions. insight and analysis from invited experts
Website: opi.net Robert Baldrey, Chief Sales Officer Contract,
Office Depot Europe/Viking
and the OPI editorial team.
Details on sponsorship opportunities
Deliver your message on the industry’s leading news and analysis available on application.
average monthly
website and start driving audience engagement to your products and
services. opi.net averages 60,000 monthly page impressions with
26,000+ visitors to opi.net Direct Marketing Opportunities
Showcase your brand and highlight your
26,000+ visitors, 15,000 of these being unique. company’s expertise to our large, opt-in
average monthly audience through bespoke content-rich
2022 Rates (monthly)
Dimensions (pixels) Global North America Europe 60,000+ page impressions emails, timed to reach industry decision-
makers at key times in their day.
Skyscrapers 756 high x 160 wide £2,450 £1,700 £1,450
Price available on application.
Leaderboard 90 high x 728 wide £2,250 £1,550 £1,300
Standard Banners 120 high x 600 wide £1,950 £1,300 £1,100 31% Open Rate 18% B2B average OPI App Banner
Buttons 250 high x 300 wide £1,950 £1,300 £1,100
11% Click Rate 2.6% B2B average Reaching over 5,000 professionals, the iOS
PLEASE PROVIDE A HYPERLINK FOR YOUR DIGITAL ADVERTISEMENT
and Android mobile/tablet OPI App is the
perfect way to reach decision-makers using
App the latest in digital ad technology.
Daily eNews Service
Banner
50x320 Dimensions (pixels): 50 high x 320 wide
(pixels) £500 per month
The OPI newsletter provides over 11,000 readers with original analysis on breaking industry Online Advertorials
news and information. OPI delivers daily newsletters to a subscribed global audience of senior
OP executives and industry members. Both timely and targeted in their execution, they offer a
A softer approach to traditional email
powerful way to engage with our industry. Offering a myriad of advertising opportunities, these blasts, OPI will host your content on
requested newsletters enable advertisers to benefit from impression and click-through data. opi.net and market it to our customer
base using the daily eNews service.
2022 Rates (monthly) Live for one month on opi.net and eNews
Dimensions (pixels) Global North America Europe £1,950
Leaderboard 90 high x 728 wide £2,450 £1,750 £1,500
Standard Banners 60 high x 600 wide £2,100 £1,500 £1,300 Video
PLEASE PROVIDE A HYPERLINK FOR YOUR DIGITAL ADVERTISEMENT
Promote your latest video content on
opi.net and the daily eNews.
Please send all artwork to: kelly.hilleard@opi.net One week showcase £950WITH THE MOST SENIOR EXECUTIVES & SALES TEAMS
of your most important vendors in surroundings conducive to doing business
Be part of an elite group of resellers to have unapparelled access to Europe’s top vendors
OPI’s global reach attracts unbeatable audiences to a portfolio
& GROW YOUR BUSINESS
21
Events
of events where delegates come together to be educated and
Meetings are HELD IN PRIVATE to ensure total confidentiality
enjoy unrivalled networking.
Influential players from around the world regularly attend Timed in Q1 to enable strategic discussions about
YOUR CURRENT AND FUTURE PLANS
OPI’s forums, awards dinners and other specifically-focused
events held in the US and Europe.
8-10 MARCH
European Office Products OPI Partnership
HOTEL OKURA
AMSTERDAM
Awards (EOPA) OPI Partnership was launched in 2014 to assist larger as well as
emerging vendors in meeting and discussing with Europe’s leading
The annual European Office Products Awards (EOPA) are firmly EUROPEAN
resellers how to develop long-term strategic relationships. OPI Forum
established as the ultimate accolade for businesses operating in Europe.
Partnership is a senior level, invitation-only event where vendors
Recognising commercial performance, innovation and professionalism, For more information on OPI events,
and resellers meet for two days of back-to-back bespoke C-level please visit www.opi.net/events
these awards give you a unique platform to promote your achievements
meetings. OPI Partnership 2022 will be held at the Hotel Okura
and stand out from the competition. The 21st EOPA will take place at the
in Amsterdam, Netherlands, from 21-23 March 2022.
Hotel Okura in Amsterdam, Netherlands, on 22 March 2022.
Contact
Global Forum Information
North American Office In May 2009, OPI launched the first CEO forum for the business Steve Hilleard
Products Awards (NAOPA)
products industry. It was an international gathering for senior CEO
executives and provided a rare opportunity to discuss the state of +44 7799 891 000
Now in their 12th year, the annual North American Office Products the industry and jointly examine our universal challenges. The next Email: steve.hilleard@opi.net
Awards (NAOPA) aim to find and reward the leading business Global Forum will be held in Chicago, US, from 22-24 May 2022
– it will mark the 10th edition of the event. Janet Bell
supplies dealers and vendors operating in North America. NAOPA
Director
2022 will run alongside Industry Week ‘22 which will take place from
European Forum
+44 7771 658 130
6-11 November 2022 in Las Vegas, US. Email: janet.bell@opi.net
To help in these challenging times, OPI also hosts a European Chris Exner
delegates attended events Forum for senior executives in the business products industry.
2,400+ organised by OPI in 2019 This forum focuses more directly on the uniqueness and the
issues of the European market. Following the past two European
Chief Commercial Officer
+44 7973 186 801
Email: chris.exner@opi.net
Forum Online events, the date and venue for the next in-person
of attendees rated OPI Partnership
100%
Office Products International Ltd (OPI),
European Forum are yet to be confirmed, but the conference is Focus7 House, Fairclough Hall, Halls Green,
as either ‘excellent’ or ‘good’ currently planned for November/December 2022. Weston, Hertfordshire SG4 7DP, UKYou can also read
