2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
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2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! The National Court Reporters Association (NCRA) is internationally recognized as the premier educational and informational resource for its members and the public. Through its actively involved membership, the Association influences legislative issues and the global marketplace. NCRA’s credential programs provide members with opportunities for success, financial advancement, and recognition. The court reporting, captioning, and legal videography industry is a large community of individuals and small businesses that take great pride in their profession, and they spend money on quality products and services that can help them better perform their jobs. They are very loyal to NCRA and are more likely to purchase from vendors they learn about in the JCR magazine, the JCR Weekly newsletter, NCRA.org and TheJCR.com news site, or NCRA PROLink.
2022 NCRA Media Kit Journal of Court Reporting n Published 10 times a year and sent to more than 14,000 NCRA members, including court reporters, CART and broadcast captioners, firm owners, legal videographers, instructors, school officials, and students n Multiple ways to get your message across • Display Ads are available in various sizes and positions throughout the magazine. See below for sizes and pricing. • Court Reporter Listing (CRL) Mini box ads (1/12 page) run near the back of each issue. Each CRL ad includes a courtesy listing (company name and page number for ad) in the Action Locator Index. The cost of the first state ad is $195 and additional state ads are $125 each. Expanded boldface listings in the Action Locator Index are available at additional $50 each. Each expanded listing contains a full physical address, phone, email, and URL. • Classified Advertising located at the back of each issue. See classified ad contract for details and prices. JCR Print Rates Specifications and Dimensions Rates per issue Ad size Width Height 1 issue* 3 issues* 10 issues* Full page, covers 2, 3, or 4 Cover 4 (back cover) n/a $4,425 $3,995 Full-bleed ads Cover 2 (inside front) n/a $4,235 $3,835 File size* 8.625” 11.375” Cover 3 (inside back) n/a $4,185 $3,655 Page trim size 8.125” 10.875” Full page inside $3,025 $2,995 $2,850 Live area 7.625” 10.375” 1/2 page $1,935 $1,815 $1,765 Non-bleed ads 1/4 page $995 $950 $900 File size 7.375” 10.375” 1/12 page (CRL only) $195/$125** $195/$125** $195/$125** 1/2 page, horizontal 7.125” 4.875” Expanded listing 1/4 page 3.36” 4.875” $50 $50 $50 in CRL Index 1/12 page (CRL only) 2.25” 2.0” * Payment must be received for the total contract amount before * This allows for .25” bleed. the artwork is accepted and the ad runs in the JCR. Please export with no crop marks. ** Court Reporter Listing (CRL): $195 first state; $125 each additional state. Submit ads in CMYK format. NCRA does not match PMS colors. High-resolution (300 dpi) PDF format. FULL PAGE 1/4 PAGE 1/12 CRL only 3.36" See above for bleed x 1/12 4.875" 2.25" and non-bleed x 2" ad sizes. HALF PAGE HORIZONTAL 7.125" x 4.875" Cover photo: Shelly Duhon, RPR Official court reporter Jonesboro, Ga. NCRA Member For more information, email adsupport@ncra.org or call 978-804-2324
2022 NCRA Media Kit JCR Editorial Calendar and Deadlines (content subject to change due to current events or NCRA’s strategic plans) ISSUE Editorial themes Contract due Advertising materials due January 2022 Technology: Court reporters and videographers working together Nov. 1, 2021 Nov. 15, 2021 Marketing in a post-pandemic world Be a part of NCRA’s Court Reporting & Captioning Week Feb. 5-12 by promoting the careers of court reporting and captioners February 2022 Special issue: Black History Month Dec. 1, 2021 Dec. 15, 2021 Mental health resources March 2022 Focus on: Captioning Jan. 1, 2022 Jan. 15, 2022 Working with child advocates April 2022 Court Reporting & Captioning Week successes Feb. 1, 2022 Feb. 15, 2022 In roundtable: What you need to know about legal videographers Recognize the importance of certification to court reporters, captioners, legal videographers, and their clients with NCRA during Celebrate Certification Month. May 2022 Certification Month March 1, 2022 March 15, 2022 Focus on: Small businesses Don’t miss out on the chance to be a part of the 2022 NCRA Conference & Expo in Orlando, Fla., July 21-24 June 2022 From freelancer to firm owner April 1, 2022 April 15, 2022 2022 NCRA Conference & Expo preview July 2022 Realtime tips you can use today May 1, 2022 May 15, 2022 Technology: Tweak your software for better output Aug. 2022 We do not have an issue this month. September 2022 Focus on: How punctuation can make or break your transcript July 1, 2022 July 15, 2022 In roundtable: Conversations with teacher October 2022 Technology: Cybersecurity – What you need to know to protect yourself and Aug. 1, 2022 Aug. 15, 2022 your business 2022 NCRA Conference & Expo wrap-up November/ Focus on: Professional development Sept. 1, 2022 Sept. 15, 2022 December 2022 Technology: Tools of the trade For more information, email adsupport@ncra.org or call 978-804-2324
2022 NCRA Media Kit NCRA digital channels NEW 2022 DIGITAL BUNDLE Select at least two separate digital products listed below and receive a bundle discount: TWO PRODUCTS: 10% discount; THREE PRODUCTS: 15% discount; FOUR PRODUCTS: 20% discount JCR Weekly, e-newsletter Reserve Total for 3 Total for 12 JCR Weekly Published 48 times per year and sent to monthly* months* months* more than 10,000 members and other $500 $1,200 $3,600 industry professionals, the JCR Weekly JCR Weekly ads are nonrotating. Artwork can be changed monthly. is a popular e-newsletter delivering Size: 300 x 250 pixels, File format: jpg essential updates to readers in a format designed for phones, tablets, or * Payment must be received for the total contract amount before desktops. Your ad can link to any content artwork is accepted and the ad runs in the JCR Weekly. on the web. JCR Weekly has an average open rate of 46 percent. The average click-through rate is 23 percent. TheJCR.com, industry news site TheJCR.com Reserve monthly* Total for 3 months* Total for 12 months* NCRA’s dynamic news site pairs your Nonrotating $500 $1,200 $3,600 advertisement with fresh content that drives readers to the site repeatedly. Rotating $350 $975 $3,300 TheJCR.com features unique articles TheJCR.com ads rotate with no more than three other ads. Artwork can be not published in the print magazine, as changed monthly. Size: 260 x 200 pixels, File format: jpg well as current industry news posted and updated frequently. * Payment must be received for the total contract amount before artwork is accepted and the ad runs on TheJCR.com. NCRA.org, website Reserve Total for 3 Total for NCRA’s home page averages more than NCRA.org monthly* months* 12 months* 41,000 average sessions each month Home page $1,000 $2,400 $7,200 and 161,000 average page views each month. Home-page visitors rely Home page, rotating $800 $2,100 $6,000 on the site for industry certification Interior page $700 $1,800 $4,800 announcements and testing details, Interior page, rotating $500 $1,200 $3,600 industry news, and Association-related information and events. NCRA.org ads rotate with no more than three other ads. Artwork can be changed monthly. Home page ad size: 300 x 250 pixels, Interior page ad size: 260 x 200 pixels, File format: jpg * Payment must be received for the total contract amount before artwork is accepted and the ad runs on NCRA.org. For more information, email adsupport@ncra.org or call 978-804-2324
2022 NCRA Media Kit Up-to-Speed, Up-to-Speed 1 issue* 3 issues* 6 issues* student newsletter price per issue $500 $1,200 $1,800 NCRA’s Up-to-Speed, a bimonthly publication, is sent to more than 15,000 Up-to-Speed ads are nonrotating. Artwork can be changed for each court reporting students and educators. issue. Size: 300 x 250 pixels, File format: jpg It is delivered electronically in a format * Payment must be received for the total contract amount before artwork is accepted and the ad runs in the Up-to-Speed newsletter. designed for reading on mobile devices and desktops. Up-to-Speed is distributed beyond the NCRA membership to provide practical tips and industry insight essential to this important audience. The newsletter publishes in January, March, May, July, September, and November. Up- to-Speed has an average open rate of 33 percent. The average click-through rate is 12 percent. Online NCRA Online NCRA PROLink Reserve Total for 3 Total for digital display ad monthly* months* 12 months* PROLink Nonrotating $700 $1,800 $4,800 digital Rotating $500 $1,200 $3,600 display ad Digital display ads on online NCRA PROLink rotate with no more than three other ads. Place your digital Artwork can be changed monthly. Ad size: 300 x 250 pixels. File format: jpg display ad on NCRA PROLink. Your ad * Payment must be received for the total contract amount before artwork is accepted will be seen every time and the digital display ad runs on the online NCRA PROLink. someone searches in this largest directory of court reporters, captioners, legal videographers, and other associated professionals. Your ad can link to any content on the web. For more information, email adsupport@ncra.org or call 978-804-2324
2022 NCRA Media Kit Online NCRA PROLink The online NCRA PROLink provides a means for consumers to search for NCRA members including court reporters, captioners, legal videographers, attorneys, paralegals, and other legal professionals. It also reinforces the value of certification in the profession. To be listed in the online NCRA PROLink, you must be a current NCRA member and actively engaged in court reporting and captioning. Associate members are also included. MEMBER LISTINGS All NCRA members receive one complimentary member Basic Listing with their membership. NCRA members can upgrade to a Premium Plus Listing, which displays additional information and offers more exposure. BASIC LISTING PREMIUM PLUS LISTING First listing complimentary Annual charge(s): $395 $250 Each additional listing $99 annual charge Each additional listing $100 Includes: Includes: n First and last name n First and last name n Fax n Professional designations n Professional designations n Email n Primary reporter type (court reporters and captioners only) n Primary reporter type n Website n Secondary reporter type (court reporters and captioners only) (court reporters and n Profile photo n Primary employment type captioners only) n Company name n City, state, zip, country n Secondary reporter type n Member services offered n Primary phone (court reporters and n Secondary phone n Fax captioners only) n Street address n Email n Primary employment type n Google Map n Website n City, state, zip, country n Firm description n Profile photo n Primary phone n Social media links Basic Listing Search View Premium Plus Listing Search View Basic Listing Detail View Susie Stenographer - Premium Plus Listing Detail View Basic listing For more information, email adsupport@ncra.org or call 978-804-2324
2022 NCRA Media Kit Online NCRA PROLink continued FIRM LISTINGS NCRA members who have firms with a physical location and employees may purchase a Firm Premium or Firm Premium Plus Listing to showcase additional services. FIRM PREMIUM LISTING FIRM PREMIUM PLUS LISTING Annual charge(s): First listing $300 Annual charge(s): First listing $400 Each additional location $100 Each additional location $100 Includes: Includes: n Profile photo n Profile photo n Available conference rooms n Company name n Company name and capacity n Street address n Street address n Google Map n City, state, zip, country n City, state, zip, country n Firm location services n Primary phone n Primary phone n Photo carousel* n Secondary phone n Secondary phone (five images maximum) n Fax n Fax n Firm description n Email n Email n Social media links n Website n Website * The recommended size of each n Available conference rooms and capacity photo should be 1000 x 1500 n Google Map pixels or 1000 x 1000 pixels. n Firm location services Firm Premium Plus Listing Search View Firm Premium Listing Search View Firm Premium Plus Listing Detail View Firm Premium Listing Detail View For more information, email adsupport@ncra.org or call 978-804-2324
Conference& Expo LEARN|NETWORK|CELEBRATE It’s not too early to start thinking about exhibiting or sponsoring at the 2022 NCRA Conference & Expo. July 21-24, 2022 Hyatt Regency Orlando Orlando, Florida Join professionals in the court reporting, captioning, and legal videography field at the NCRA event of the year as members, firm owners, and industry professionals gather to exhibit, present, learn, and network. Exhibit – Take advantage of this captive audience to showcase your products, services, and support of the industry. Sponsor – Showcase your company and market your brand with one of our many sponsorship opportunities. Contact Susie Prue at adsupport@ncra.org or 978-804-2324 to learn about NCRA’s special discounts for exhibitors and sponsors who sign up early. For more information, email adsupport@ncra.org or call 978-804-2324
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