2021 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS - 23 SEPTEMBER - 3 OCTOBER
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2021 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS 23 SEPTEMBER - 3 OCTOBER
THE ROYAL MELBOURNE SHOW
IS VICTORIA’S LARGEST & MOST
ICONIC COMMUNITY EVENT
Conducted by The Royal Agricultural Society The RASV is committed to developing the Royal
of Victoria (RASV) since 1848, the Royal Melbourne Show as a world-class event, maximising
Melbourne Show promotes and celebrates its appeal and success by presenting a unique and
excellence in Victorian agriculture to more than memorable agricultural event experience that is
450,000 visitors each year. relevant, entertaining and provides a unique platform
to inform consumers about quality Victorian produce
The 2021 Royal Melbourne Show has been
and products.
re-imagined to deliver a safe and enjoyable
experience for visitors and exhibitors, Presenting an extraordinary and vibrant exhibition
providing significant economic and social of animals and agriculture, award-winning food and
benefit to the state of Victoria. beverage experiences, arts and crafts, along with
carnival rides, showbags, live entertainment and
much more, the Royal Melbourne Show is indeed
a unique celebration.
2 2021 Royal Melbourne Show Exhibitor Prospectus
THERE’S NOTHING LIKE
REACHING
450,000 VISITORS
66%
The Royal Melbourne Show offers exhibitors OF
ATTENDEES ARE
a unique opportunity to engage Victorians FAMILIES
at Victoria’s largest and most iconic annual
community event across a uniquely motivated
and diverse audience.
of visitors were
88% satisfied with their
Show experience
74% of adult attendees
are female
$152 average retail spend per
person at the Show VICTORIAN
ATTENDEES 2019
West 23%
20% of attendees were visiting
the Show for the first time North 11%
East 18%
6hrs average time spent
at show
Inner
South
13%
24%
of attendees are definitely,
74% or likely to return the
following year
Regional 10%
Audience:
Families Aged 25 – 44
years with young children
aged 13 years and under
Adults Aged 45 – 59 years
with non-dependant
or no children
Teenagers Aged 14 – 18
*Source 2019 Royal Melbourne Show attendee survey
3
THERE’S NOTHING LIKE
A REWARDING INVOLVEMENT
Make immediate sales “With the Royal Melbourne Show we
and generate leads are able to interact with thousands
of people on a daily basis. We find
that many people down the track,
Build brand awareness when they are ready for a new pet,
within new markets think greyhounds as they remember
meeting them at the Show. We would
highly recommend to businesses to
Educate consumers about exhibit at the Royal Melbourne Show,
your product or service as it is a great place to showcase your
brand and product. The demographics
are broad and you’re bound to
Build a database of communicate with your target market.”
prospective customers Greyhound Adoption Program
Over 12 years at the Royal Melbourne Show
Interact and engage
with a diverse and
significant audience
Demonstrate the features
and benefits of your
product or service
Leverage from the
Show’s additional
promotional opportunities
Be involved in Victoria’s
largest and most iconic
“For many years now we have regular
community event that customers and exhibitors coming to us
generates over $244 for a massage. Book in early so that you
don’t miss out on a great Show to exhibit
million in value to the your product.”
state’s economy. Deep Muscle Chinese Massage
15 years at the Royal Melbourne Show
4 2021 Royal Melbourne Show Exhibitor Prospectus
THERE’S NOTHING LIKE
CUSTOM DESIGNED EXHIBITOR SPACE
Shell Scheme - Indoor Sites Marquee - Outdoor Sites
Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board
octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power.
company name, two spotlights per 9m2 stand, and Minimum site available is 9sqm.
4amp power. The minimum size available is 9sqm.
Space Only Premium Corner Sites
Space only consists of bare floor space, which is If allocated a corner site, an additional levy of $825.00
best suited to companies who wish to build their own (incl. GST) will be charged.
exhibition stand.
Space only exhibits must provide their own flooring, Minimum Standards for Stands
walls and lighting. The minimum size space available Your display should include the following elements:
is 9sqm. Shell scheme walls from neighbouring exhibits
cannot be used for display purposes or rigging. • Be of a professional, high standard
• Demonstrate creativity and innovation.
RASV recommends the use of professional • Professional signage
stand designers and construction specialists. • Engage, educate and entertain
RASV preferred suppliers are available to assist. • Usable space is as per licensed area
Custom Stands
1. Harry the Hirer Additional space outside your
Indoor sites marquee:
www.harrythehirer.com.au For clothing racks, tables or signage a square metre
03 9429 8688 rate applies.
2. Excel Events Please note: all additional space is available on request
Outdoor sites only and must be reviewed and approved prior to Show.
www.excelevents.com.au
03 9394 1013
5
THERE’S NOTHING LIKE
WORLD-CLASS
EXHIBITOR OPPORTUNITIES
G H I J K L M N O P Q R S T U V
LANGS RD ENTRY LANGS ROAD
1 GATE 5 1
S
D CRE
R
NA
LEO ADVENTURE ADVENTURE
GATE 7 CARNIVAL CARNIVAL
NO PUBLIC ACCESS
2 WK 2
K HA ION SPOTLIGHT
C IL WOOLWORTHS
BLA S PAV
NO PUBLIC ACCESS
MAKERS PAVILION
G
DO PAVILION
ANIMAL NURSERY
EPSOM ROAD
DOG SPOTLIGHT
3 G 3
DGIN JUDGING PREMIUM LIVESTOCK
G JU OUTDOOR PAVILION
DO EAT STREET
TO FLEMINGTON RACECOURSE CARPARK
S
NT MAIN ARENA
EVE
4 SV ENTERTAINMENT 4
RA
STOCKMAN’S
SHOWBAG
MEMBERS
LOUNGE
PAVILION
RASV
EPSOM RD ENTRY
GRA
ND
BOU
GATE 1
LEV
ARD
5 KIDS RACV 5
CARNIVAL PAVILION
ROYAL
KIDS BLOCK
NEW CARNIVAL FOYER
WOODCHOP EXH
ATTRACTION PAVILION IBIT
6 OR 6
PAV
ILIO
N GRAND BOULEVARD
7 COCA-COLA 7
THRILLSEEKERS
CARNIVAL
SHOWGROUNDS VILLAGE
SHOPPING CENTRE (NO ENTRY OR
8 SHOW PARKING) 8
The Royal Melbourne Show presents a series of themed pavilion and
9 exhibition spaces affording exhibitors of all sizes the opportunity to 9
present their products and services in a world-class environment.
RAILWAY ENTRY
GATE 10
Details of exhibition spaces overleaf.
10 57 10
SHOWGROUNDS RAILWAY STATION
G H I J K L M N O P Q Please note:
R This map and
S informationT are subject to
U change V
6 2021 Royal Melbourne Show Exhibitor Prospectus 7
THERE’S NOTHING LIKE
GENERATING DIRECT SALES
TO YOUR TARGET AUDIENCE
RACV Pavilion Around The Grounds
Located in Melbourne Showgrounds’ most premium Showcase your products as part of the outdoor shopping
exhibition space, the RACV Pavilion is the largest retail haven that only the Royal Melbourne Show can provide.
pavilion at the Royal Melbourne Show.
The outdoor sites are located in prominent locations
Our local heroes, government and community partners throughout the Show with both premium and general
will be complementing the offering with vibrant options available.
emergency displays, family friendly activities and much
more to celebrate community spirit. This is the perfect opportunity to display a wide range of
products including outdoor furniture, farming produce
This is an unrivalled opportunity to test your product in and products, machinery, automotive, recreation, leisure,
front of a wide audience, boost brand awareness and fashion, novelties and toys, accessories and much more.
make sales within a family friendly space.
General Pricing: $680 incl. GST per square metre
Pricing: $675 incl. GST per square metre
Prime exposure and exceptional positioning along the
bustling Grand Boulevard provides incredible sales
Woolworths Pavilion potential for commercial exhibitors.
The Woolworths Pavilion is located in the heart of the Premium Pricing: $715 incl. GST per square metre
Show. Featuring the popular Woolworths showcase with
loads of free sampling, this pavilion is the home for food
and beverage products.
In addition there are a host of things for families to see Early Bird Pricing available
and do with loads of learning activities for children and until April 30th
adults making it one of the most visited retail pavilions
Don’t miss your chance to secure your place now
on-site.
and receive a complimentary RASV membership
There are limited exhibition spaces available in this with a range of benefits! For further details,
pavilion to for you to promote and sell your products or please contact sales@rasv.com.au
services.
Pricing: $675 incl. GST per square metre
8 2021 Royal Melbourne Show Exhibitor Prospectus
Offering a unique opportunity to reach and engage with more than
450,000 people - exhibition space at the 2021 Show will be in high
demand. Be sure to secure your space now.
Spotlight Makers Pavilion Black Hawk Dogs Pavilion
The Spotlight Makers Pavilion, home of Art, Craft & The Royal Melbourne Show hosts the All Breeds
Cookery, is in a brand new central location. Championship Show, the largest of its kind in the
Southern Hemisphere.
This pavilion offers an unrivaled opportunity to engage
with a motivated audience of art and craft enthusiasts Featuring more than 200 breeds of dog competing in
and the general public. esteemed blue ribbon events with judges from all corners
of the globe, this truly is a pavilion of international appeal.
Disciplines include needle craft, cake decorating, painting,
felting, photography, millinery and much more as well as An ideal environment to promote your product to a
interactive industry and guild demonstrations. captive, motivated audience of both industry professionals
and general public.
Exhibitors also have the opportunity to apply for a
premium outdoor space in the new commercial precinct Pricing: $400 incl. GST per square metre
immediately in front of the Pavilion.
Pricing: $550 incl. GST per square metre The Livestock Pavilion
(Inside Pavilion)
The Livestock Pavilion features the best in Victorian and
Pricing: $600 incl. GST per square metre Australian agriculture, with some of the country’s most
(Premium Outdoor) awarded farmers and their livestock.
It is the ultimate platform for commercial exhibitors to
connect with industry professionals and the general public
to promote and sell their products and services.
Pricing: $500 incl. GST per square metre
An exciting new commercial
exhibitor pavilion is currently
in planning stages.
Working in conjunction with major partners, this space
will provide new attractions and activities – more on this
to come!
All prices quoted include GST
9
ADDITIONAL
OPPORTUNITIES
UPGRADE TO A CORNER STAND $825.00 total incl. GST
SHOWBAG OFFERING
$500.00 total incl. GST
Includes listing on website and in the official Showguide
VIP PARKING ON SITE FOR 11 DAYS (GATE 7) $490.00 total incl. GST
STORAGE
$390.00 total incl. GST
2x3m lockable storage cage for 11 days of Show, plus 1 day pre and post Show
WIFI
$350.00 total incl. GST
Unlimited data @ 20 mbps for 14 days (11 days of Show + bump in / bump out)
EXPAND
YOUR BRAND
ROAMING STAFF TO PROMOTE YOUR BRAND THROUGHOUT THE GROUNDS
TARGETED COLLATERAL PIECE FOR VISITORS ON ENTRY
Please contact Commercial & Exhibitor Sales Manager, Jemma Croft, to discuss these opportunities further.
10 2021 Royal Melbourne Show Exhibitor Prospectus
OTHER ADVERTISING
OPPORTUNITIES
E-Newsletter
ROYAL MELBOURNE SHOW E-NEWSLETTER
With a subscriber base of 220,000 the Royal Melbourne
Show e-newsletter provides direct access to a database
of loyal and committed show goers. EDM BANNER
600 X 200
Exclusive advertising space is available for each
e-newsletter send including launch events and special
announcements.
RATES
EDM BANNER
600 X 200
STANDARD POA
LAUNCH EVENT EG. SHOWBAGS LAUNCH POA
2 X STANDARD EDM POA
AVERAGE OPEN RATE 34%
Showbag
Super
Desktop Takeover Screens
The showbags landing page is the most visited single Super screens are positioned in two premium locations
page of the website after the home page, generating during the Show to ensure your brand receives maximum
almost 2 million* desktop page views in September 2019. exposure to 450,000 people over 11 days.
Limited packages are available to reach and engage your
63% females target market at the 2021 Royal Melbourne Show.
AUDIENCE Young audiences - primarily teens
and 18-34y.o.
DATES AVAILABLE Early September - 3 October 2021 Prices on application
TOTAL PAGE VIEWS 1,900,000
WEEKLY TAKEOVER
Advertisers will have exclusivity for seven days with a
showbags desktop takeover, providing you high impact
through unmissable exposure.
AVE. WEEKLY
422,900
IMPRESSIONS
WEEKLY RATE POA
CPM $40
• All prices quoted are excluding GST
1112 2021 Royal Melbourne Show Exhibitor Prospectus
NEXT STEPS TO
BECOMING A SHOW EXHIBITOR
1 APPLY TO
EXHIBIT 2 HAVE YOU BEEN
SUCCESSFUL?
To start the process of reaching around Once RASV has reviewed and
450,000 potential customers, fill approved your application to exhibit
out an Expression of Interest form. you will receive a letter of offer and
Exhibitor Agreement. This will include
key dates for you to note in preparation.
3 OFFER AND
AGREEMENT 4 SEPTEMBER - IT’S TIME
TO GET EXCITED
Review, sign and return the letter of Get ready to pick up your exhibitor
offer and Exhibitor Agreement, along pack! It’s filled with all the necessities
with a 50% deposit to secure your site. to bump in and bump out, and enjoy
the 2021 Royal Melbourne Show.
13Once your application is submitted, you will be subscribed to our Show data base to keep you in the loop with important updates! Contact Jemma Croft, Commercial & Exhibitor Manager 03 9281 7413 or sales@rasv.com.au www.royalshow.com.au
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