2021 Mediakit - Burda Media
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M ediakit 2021
A word of Introduction
GLAMOUR is a luxury monthly magazine for young, modern and self-confi-
dent women. It is a guide to modern life, an expert in the field of fashion, beauty,
lifestyle and social phenomena. The magazine both presents and creates trends.
GLAMOUR meets the needs of today's young women. It shows them how to
function in a changing world, how to build social relations, how to take care of
personal development and also how to invest in themselves. The magazine regu-
larly provides readers with information in the fields of business, finance, psycholo-
gy, sex as well as a healthy lifestyle.
The GLAMOUR readers are conscious consumers who want to invest in
themselves. GLAMOUR stylists each month present clothes and accessories
that a modern woman should have in her wardrobe. Beauty journalists recom-
mend proven new cosmetics, new treatments and places where you can take
care of yourself.
GLAMOUR is a multimedia magazine. Together with the service glamour.pl it
creates complementary content, thanks to which it is a strong recognizable brand on
the Polish market and is fully satisfying the needs of both the readers and the service
users.
Katarzyna Dąbrowska
editor-in-chief
INTRODUCTION
Magazine’s content
40%
news and
lifestyle 30%
fashion
30%
beauty
ABOUT THE TITLE
Sales: 30 988 copies
Readership: 390 528
Reader’s profile:
82% of women
Average age: 35 years old
Secondary and higher education: 81%
Household income above 4 000 pln: 57%
Place of residence: towns of more than 100 000 residents: 35%
Source: PBC; CCS; 10/2019 - 9/2020; all; n= 28 788; realiztion Millward Brown; compilation Burda
ZKDP; 10/2019 - 9/2020; total paid circulation
ABOUT THE TITLE
Formats and Price List
opening spread 182 900 pln
spread 150 900 pln
2nd cover 105 900 pln
FULL JUNIOR
SPREAD
PAGE PAGE 3rd cover 98 900 pln
2x (5+205+5)
x (5+205+5) (5+115+5) 4th cover 127 900 pln
(5+275+5) mm x x
(5+275+5) mm (5+169+5) mm right page 89 900 pln
left page 84 900 pln
junior page 74 900 pln
1/2 right page 64 900 pln
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
1/2 left page 59 900 pln
(5+93+5) (5+205+5) (5+65+5) (5+205+5)
1/3 right page 54 900 pln
x x x x 1/3 left page 50 900 pln
(5+275+5) mm (5+134+5) mm (5+275+5) mm (5+88+5) mm
1/4 right page 46 900 pln
1/4 left page 40 900 pln
island 61 900 pln
1/4 PAGE 1/4 PAGE 1/4 PAGE
VERTICAL HORIZONTAL SURCHARGES
(5+98+5)
(5+52+5) (5+205+5) x Ad placement in the first 1/2 of the magazine 15%
x x (5+134+5) mm
(5+275+5) mm (5+65+5) mm Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Formats and Price List
opening spread 38 300 €
spread 31 600 €
FULL JUNIOR 2nd cover 22 100 €
SPREAD
PAGE PAGE
3rd cover 20 600 €
2x (5+210+5)
x (5+210+5) (5+125+5) 4th cover 26 700 €
(5+275+5) mm x x
(5+275+5) mm (5+174+5) mm
right page 18 900 €
left page 17 600 €
junior page 15 700 €
1/2 right page 13 500 €
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
VERTICAL HORIZONTAL VERTICAL HORIZONTAL 1/2 left page 12 500 €
(5+97+5) (5+210+5) (5+69+5) (5+210+5) 1/3 right page 11 500 €
x x x x
(5+275+5) mm (5+134+5) mm (5+275+5) mm (5+88+5) mm 1/3 left page 10 500 €
1/4 right page 46 900 €
1/4 left page 40 900 €
1/4 PAGE 1/4 PAGE 1/4 PAGE SURCHARGES
VERTICAL HORIZONTAL
(5+103+5)
Ad placement in the first 1/2 of the magazine 15%
(5+54+5) (5+210+5) x Ad placement in the first 1/3 of the magazine 30%
x x (5+134+5) mm
(5+275+5) mm (5+65+5) mm Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Publishing Schedule
Issue Deadline for The first day
number submitting materials of sales
2/2021 30.12.2020 21.01.2021
3/2021 02.02.2021 18.02.2021
4/2021 02.03.2021 18.03.2021
5/2021 30.03.2021 15.04.2021
6/2021 27.04.2021 13.05.2021
7-8/2021 10.06.2021 24.06.2021
9/2021 03.08.2021 19.08.2021
10/2021 09.09.2021 23.09.2021
11/2021 12.10.2021 26.10.2021
12/2021-1/2022 22.11.2021 03.12.2021
PUBLISHING SCHEDULE
Technical Data and Terms of
Acceptance of Advertising Orders
Net format 205x275 mm Preparing of Color space:: CMYK
materials Vector graphics – texts converted to curves
Files PDF; 1.3 version (technical
Total Ink Limit(TIL): 300%
Up to 10 MB: specification
e-mail: summary) ICC profile:
covers: ISO Coated v2 300 (ECI)
reklama.wroclaw@burdamedia.pl inside pages: PSO LWC Improved (ECI)
Data storage
ftp://ftp.burdamedia.pl
login:reklama Bleeds: min. 5 mm;
password: burdamedia Minimal proximity of all elements from trim
edge: 5 mm
Print offset
The spread’s image should have 6 mm of
Binding Perfect bound doubling
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on
www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: reklama.wroclaw@burdamedia.pl
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or
advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
TECHNICAL DATA
360° Communication
glamour.pl
2 928 997 page views
1 048 370 unique users Glamour
(10.2020) 30 988 sales
390 528 readers
Tlo
facebook
175 346 fans
(10.2020)
instagram
146 000 follow
(10.2020)
ONLINE
Why the Press?
1. Press engages – while reading we concentrate. Therefore, we can 5. Press is creative – Beside a wide variety of formats that the press has to
easily take our mind off things. In is a kind of relazation we yearn for. offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
2. Press builds credibility – through constant contact with our readers immense possibilities.
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created 6. Press builds intimacy – as the research show, most women associate
on the basis of a discussion (e-mails, letters, comments, dispute) and reading with relax and intimacy. This is what clearly improves perceiving
which results in strenghtening credibility and advertising message. the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
3. Press enhances brand awareness – thanks to immense possibilities of recommending.
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also 7. Press does not irritate – the research show that TV audience is irritated
strenghtens its image. by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
4. Press reaches target groups – on the basis of wide variety of topics, in press is regarded to be irritating by only 8 percent*.
consumer and readership research, it is easy to create target groups
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
and introduce products in accordance with a group’s needs.
BENEFITSContact Details
www.burdamedia.pl Advertising Sales Department
ul. Marynarska 15, 02-674 Warszawa
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483 Małgorzata Gurbała
Sales Director
mob.: +48 600 207 181
malgorzata.gurbala@burdamedia.pl
Bank account:
PLN: 49 1050 0086 1000 0090 3172 2672
EUR: 27 1050 0086 1000 0090 3172 2680 Ewelina Kluz Małgorzata Janiszewska Joanna Hasny
USD: 26 1050 0086 1000 0090 3172 2698 Acting Sales Team Manager Senior Account Executive Traffic Expert
mob.: +48 692 444 293 mob.: +48 692 440 127 tel.: +48 22 36 03 646
ewelina.kluz@burdamedia.pl malgorzata.janiszewska@burdamedia.pl mob.: + 48 694 455 354
Payment date: joanna.hasny@burdamedia.pl
After the publication of the advertisement, on Ewelina Dorda Sylwia Klich
the basis of the VAT invoice issued, within the Senior Account Executive Senior Account Executive
deadline indicated in the order or the invoice. mob.: +48 608 356 156 mob.: +48 694 455 430
ewelina.dorda@burdamedia.pl sylwia.klich@burdamedia.pl
Periodicity: monthly
Radosław Grabowski Renata Bogusz
Territorial scope: nationvide Senior Account Executive Beauty Expert
mob.: +48 604 112 494 mob.: +48 692 440 106
ISSN: 1730-2781 radoslaw.grabowski@burdamedia.pl renata.bogusz@burdamedia.pl
CONTACTSYou can also read
