2021 Mediakit - Burda Media
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Mediakit 2021
A Word of Introduction
ELLE Decoration is the most luxurious magazine about interior design. We advise
how to choose from rapidly changing trends.
With ELLE Decoration:
• readers will get acquainted with major events from art., cultue, architecture and design
• will discover secrets of design proposed by stylists
• will find beautiful houses which design may inspire a change
• will read about design novelties available in the Polish market
When reading Elle Decoration you will create a unique style.
Małgorzata Szczepańska
editor-in-chief
INTRODUCTION
Information about the title
ELLE Decoration is an ultimate cobination of the real world
and the sphere of dreams. It shows how to use classic and
contemporary ideas and mix them into an eclectic, timeless style.
ELLE Decoration is successfully promoting Polish
designers. It brings inspirations and engages readers ino constant
search of their own individual style. It helps in creating a perfect
interior and conveys the idea of interior being an important part of
life.
ELLE Decoration speaks to a group of educated, wealthy
women living in a bic cities. Individualists sensitive to beauty who
express themselves through creating immediate surroundings.
ABOUT THE TITLE
Sales: 13 657 copies
Readership: 81 461
Reader’s profile:
67% of women
Average age: 40 years old
Higher education: 50%
Household income above 4 000 pln: 57%
Place of residence: towns of mre than 50 000 residents: 33%
Source: PBC; CCS; 10/2019 - 9/2020; all; n = 28 331; realisation Millward Brown; compilation Burda
ZKDP; 10/2019 - 9/2020; total paid circulation
ABOUT THE TITLE
360° Communication
elledeco.pl
1 740 211 page views
158 829 unique users ELLE Decoration
(10.2020) 13 657 sales
81 461 readers
Tlo
facebook
43 679 fans
(10.2020)
ONLINE
Formats and Price List
opening spread 72 900 pln
spread 58 900 pln
2nd cover 41 900 pln
FULL
SPREAD 3rd cover 35 900 pln
PAGE
2x (5+210+5) 4th cover 53 900 pln
x (5+210+5)
(5+275+5) mm x
(5+275+5) mm 1, 2, 3 page 38 900 pln
(footer, table of content, editorial)
full page 35 900 pln
1/2 page 23 900 pln
1/3 page 17 900 pln
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
(5+99+5) (5+210+5) (5+70+5) (5+210+5) SURCHARGES
x x x x
(5+275+5) mm (5+137+5) mm (5+275+5) mm (5+91+5) mm
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Formats and Price List
opening spread 15 100 €
spread 12 200 €
2nd cover 8 800 €
FULL
SPREAD 3rd cover 7 500 €
PAGE
2x (5+210+5) 4th cover 11 200 €
x (5+210+5)
(5+275+5) mm x
(5+275+5) mm 1, 2, 3 page 8 000 €
(footer, table of content, editorial)
full page 7 500 €
1/2 page 4 900 €
1/3 page 3 600 €
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
(5+99+5) (5+210+5) (5+70+5) (5+210+5) SURCHARGES
x x x x
(5+275+5) mm (5+137+5) mm (5+275+5) mm (5+91+5) mm
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Publishing Schedule
Issue Deadline of The first day of sales
number submitting materials
1/2021 15.12.2020 12.01.2021
2/2021 16.02.2021 10.03.2021
3/2021 13.04.2021 05.05.2021
4/2021 15.06.2021 07.07.2021
5/2021 17.08.2021 08.09.2021
6/2021 13.10.2021 04.11.2021
PUBLISHING SCHEDULE
Technical Data and Terms of
Acceptance of Advertising Orders
Net format 210x275 mm Preparing of Color space:: CMYK
materials Vector graphics – texts converted to curves
Files PDF; 1.3 version (technical Total Ink Limit(TIL):
Up to 10 MB: specification Covers: 320%; inside pages: 300%
e-mail: summary) ICC profiles:
reklama.wroclaw@burdamedia.pl Covers: ISO Coated v2 (ECI)
Data storage Inside pages: PSO LWC improoved (ECI)
ftp://ftp.burdamedia.pl
login:reklama Bleeds: min. 5 mm;
password: burdamedia Minimal proximity of all elements from trim
Print offset edge: 5 mm
The spread’s image should have 6 mm of
Binding Perfect bound doubling
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on
www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: reklama.wroclaw@burdamedia.pl
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or
advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
TECHNICAL DATA
Why the Press?
1. Press engages – while reading we concentrate. Therefore, we can 5. Press is creative – Beside a wide variety of formats that the press has to
easily take our mind off things. In is a kind of relazation we yearn for. offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
2. Press builds credibility – through constant contact with our readers immense possibilities.
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created 6. Press builds intimacy – as the research show, most women associate
on the basis of a discussion (e-mails, letters, comments, dispute) and reading with relax and intimacy. This is what clearly improves perceiving
which results in strenghtening credibility and advertising message. the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
3. Press enhances brand awareness – thanks to immense possibilities of recommending.
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also 7. Press does not irritate – the research show that TV audience is irritated
strenghtens its image. by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
4. Press reaches target groups – on the basis of wide variety of topics, in press is regarded to be irritating by only 8 percent*.
consumer and readership research, it is easy to create target groups
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
and introduce products in accordance with a group’s needs.
BENEFITSContact details
www.burdamedia.pl Advertising Sales Department
ul. Marynarska 15, 02-674 Warszawa
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483
Bank account:
PLN: 49 1050 0086 1000 0090 3172 2672
EUR: 27 1050 0086 1000 0090 3172 2680 Małgorzata Gurbała Anna Jeleń
USD: 26 1050 0086 1000 0090 3172 2698
Sales Director Senior Traffic Specialist
mob.: +48 600 207 181 tel.: +48 22 36 03 671
Payment date:
malgorzata.gurbala@burdamedia.pl mob.: +48 694 455 308
After the publication of the advertisement, on
anna.jelen@burdamedia.pl
the basis of the VAT invoice issued, within the
Katarzyna Kołakowska-Frąckowiak
deadline indicated in the order or the invoice.
Head of Sales
mob.: +48 694 455 351
Periodicity: bimonthly
katarzyna.kolakowska@burdamedia.pl
Territorial scope: nationvide
ISSN: 1640-9027
CONTACTSYou can also read
