2021 MEDIA KIT - International Society of Arboriculture
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2021 MEDIA KIT 270 Peachtree Street NW, Suite 1900
Atlanta, GA 30303 USA
The International Society of Arboriculture serves the largest and most diverse audience of tree care professionals in the world.
Representing all aspects of arboriculture, ISA members and certified professionals turn to ISA for research, professional
corporatesales@isa-arbor.com
standards, and the best application of tree care science and practices. Through ISA’s corporate advertising opportunities,
+1 678.367.0981
your company or organization gains visibility with more than 24,000 members, prospects, and clients.
ARBORIST NEWS OPPORTUNITIES
Advertising in Arborist News Magazine Arborist News Deadlines
Promotional inserts in attendee bags
Arborist News, which is available via print and online, Arborist News is published six times per year and
is the primary member benefit to more than 24,000 at the ISA Annual International
is distributed in the first week of February, April, June,
arborists in all disciplines of arboriculture. Contractors, August, October, and December.
Conference and Trade Show
municipal arborists, utility foresters, business owners, senior The ISA Annual International Conference and
management, and climbers are just a few of the individuals Refer to the Mechanical Specs page for details about ad Trade Show attracts more than 1,600 ISA members,
responsible for billions of budget dollars. Advertising in dimensions and deadlines and to the Deadlines page for credential holders, vendors, and industry partners.
Arborist News increases the prominence and visibility of ad materials submission dates. The conference is the leading educational opportunity
your brand within this target market. Increase your exposure for those in the profession.
with multiple issues and save. Please send ad materials to the Partner Relations
Manager via e-mail: jscarroll@isa-arbor.com
3x 6x Discounts may be available for multi-item insertions.
1x (8% (20%
Ad Materials Single insert of one (1) promotional literature item,
discount) discount) $600
Deadline such as a flier, brochure, or special-offer coupon
Full Full Color $3,360 $3,091 $2,688
Page $2,835 February Issue December 18 Single insert of one (1) promotional product, such as a
Black / White $2,608 $2,268 $750
pen, key chain, or any other multi-dimensional item
Full Color $2,730 $2,512 $2,184
2/3 April Issue February 26
Page Black / White $2,415 $2,222 $1,932 Promotional insert advertising is limited strictly to those
June Issue April 23
1/2 Full Color $2,625 $2,415 $2,100 organizations that have committed to advertisements in
Page Black / White $1,575 $1,419 $1,260 August Issue June 11 Arborist News within the same calendar year. Discounts
Full Color $1,785 $1,642 $1,511 may be available for multi-item insertions. Contact
1/3 October Issue August 27
Page Black / White $1,302 $1,198 $1,102
ISA for availability and pricing. Shipping costs are the
December Issue ** October 22 responsibility of the vendor. Items must arrive at the
1/4 Full Color $1,365 $1,256 $1,092
designated location by the appropriate date in order
Page Black / White $840 $773 $672
** ISA Annual Conference issue for insertion to be completed.
1/6 Full Color $1,134 $1,043 $907
Page Black / White $735 $676 $622
Article Submission
Contact the ISA Editor (editor@isa-arbor.com) with any
inquiries regarding the submission of articles or other
editorial content.
Classified Ads in Arborist News
$2.50 per word
Contact Jessica Carroll at jscarroll@isa-arbor.com
Deadlines for classified ads are the same as the ad
materials deadlines for general advertising.
corporatesales@isa-arbor.com
MECHANICAL SPECIFICATIONS
Mechanical Specifications Dimensions
Coated stock Trim size: 8.25 × 10.875 inches
Saddle-stitched Bleed size: 8.5 × 11.125 inches
Number of columns: 2 Full page 1/2 vert
1/2 horiz spread
Full two spread
Mechanical Requirements
Electronic Files
Delivery: bleed: 16.75” × 11.125” bleed: 16.75” × 5.56” bleed: 8.5” × 11.125” bleed: 4.25” × 11.125”
Email, ftp site, internet drop box, or flash drive live area: 16.5” × 10.875” live area: 16.5” × 5.4375” live area: 8.25” × 10.875” live area: 4.125” × 10.875
Format:
Preferred file format is high-resolution PDF files. EPS
(convert all text to outlines), TIF, or high-quality The following do not have bleeds.
JPG are also acceptable.
Color and Resolution: 1/2 horiz 2/3 vert 2/3 horiz 1/3 vert 1/3 horiz
CMYK. Files using RGB or Pantone colors (PMS) must
be converted to CMYK. Resolution: 300 dpi.
File Delivery Information
Email files to jscarroll@isa-arbor.com live area live area live area live area live area
6.9375” × 4.8125” 4.625” × 9.625” 6.9375” × 7.0” 3.75” × 6.4166” 6.9375” × 3.2083”
1/4 vert 1/4 horiz 1/4 thin 1/6 horiz
live area live area live area live area
3.4687” × 4.8125” 4.8125” × 3.4687” 6.9375” × 2.4062” 3.4687” × 3.2083”
corporatesales@isa-arbor.com
DIGITAL ADVERTISING
Arborist News Podcasts
Existing and new advertisers have the opportunity to ArborPod is a series of free educational podcasts. Online Learning Center
include links, contact-us forms, and/or video links in their Users can earn continuing education units (CEUs) by The ISA Online Learning Center (OLC) is a portal to
submitted advertisements displayed in the digital version purchasing, taking, and passing a quiz based on the learning and professional development in the field of
of Arborist News. podcast content. arboriculture. Here, ISA members can utilize training
Opportunities: Opportunities: courses no matter where they are located to earn
• Arborist News Hyperlink—FREE important CEUs 24 hours a day.
–Link in advertisement will open new web page with • Podcast Series—$5,000 (12 months)
– Logo recognition on Podcast page of ISA website Opportunities:
user initiated click.
– Logo recognition on each podcast in series. • Logo recognition on OLC website with link
– Opportunity for sponsor designated talent in each to company website
• Arborist News Classifieds Ads—$25 Podcast (1 Representative to record each intro
–Link added to online issue. and outro). Please contact ISA for pricing information on
this opportunity.
• Arborist News Multiple Links per Ad—$25
–Links in advertisement will open new web page with Active Users Annual Site Visits
user-initiated click. You’ll be charged for $25 per link.
5,800 49,701
Average Online publication
Engagement (per issue)
2,000
corporatesales@isa-arbor.com
EMAIL OPPORTUNITIES
Advertising in ISA Today Advertising in Tree-Sources
The ISA Today is a web-based publication emailed to This is a new publication with high readership rates that
members and ISA credential holders monthly. It links goes out twice a month. We started this publication to
readers to the latest news from ISA Headquarters. help our members and credential holders find useful
– Average Open Rate: 35% information and ways to earn CEUs online.
– Average monthly distribution: 38,000
83% US, 17% Non-US 2020 Email Statistics
– Average Open Rate: 38%
– Average Click Rate: 3.96%
NEW! - Enhanced Ad:
• ISA Today enhanced advertisement includes a larger ad
in a more prominent position. Exclusive Ad:
– $600 per month – Only ad in entire email publication
– Ad size: 600 × 200 – $750 per ad OR 3 issue commitment for $1,650 total
– Space provided torward the top of email for – Ad size: 600 × 200
small ad or banner with link to a website – Space provided torward the top of email for
of your choice. small ad or banner with link to a website
– File type: JPEG, RGB, 72 dpi of your choice.
– File type: JPEG, RGB, 72 dpi
Standard Ad:
Email files to jscarroll@isa-arbor.com
• Click-through advertisement in ISA Today
– $300 per month
– Ad size: 600 × 100
– Space provided for small ad or banner with link
to company website. Advertisements can be
inserted into the publication and directed to
a website of your choice.
– File type: JPEG, RGB, 72 dpi
Email files to jscarroll@isa-arbor.com
corporatesales@isa-arbor.com • +1 678.367.0981
270 Peachtree Street NW, Suite 1900, Atlanta, GA 30303 USA
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