2021 MEDIA KIT - All campers in one single place - FQCC
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2021 MEDIA KIT
Le magazine des passionnés et des experts
All campers in one single place
Year 2020
Exceptional
results!
2
35 % more subscribers!
7,000 new membership cards
sold for a total of 60,000!
These new members are
10 years younger
on average than our
regular customer base
3
A PROFILE LOYAL CLIENTS... OF OUR
They use more specialized RVs than average 1,2
70%
60%
50%
40%
30%
20%
10%
0%
Canada Québec OUR CLIENTS
TENT, FOLDING CAMPING TRAILER, TRUCK CAMPER TRAVEL TRAILER FIFTH WHEEL MOTORHOME READY-TO-CAMP
Owners of camping trailers… Motorhome owners...
Use as towing vehicle 3 Drive which class? 3
73%
Truck
50%
Class A
2% Do not know
1% Car
22% 25%
23%
SUV
3% Minivan
Class C Class B
1
Impacts économiques et tendances de l’industrie du camping au Canada, SOM final report, Canadian Camping and RV Council, April 2015
2
Direction des connaissances stratégiques en tourisme, Tourisme Québec, 2010-2016 Number of visitors analysis
3
FQCC survey on vehicles owned by its members
4
REGARDLESS OF MEDIA PLATFORM
USED RVS WHEN BUYING
FOR SALE 3
A NEW RV
Our clients will choose3…
34 % 39new%
undecided 43 %
+10 years
old
23 %
8-10 years old 28used% 33 %
undecided
ACCÈS WEB DANS LES CAMPINGS : OÙ EN SOMMES-NOUS ?
DEPUIS 25 ANS
25% of visitors
to RV shows read
Camping Caravaning Did you know?
Visitors to the Montréal RV Show read
Camping Caravaning just as much as
La Presse +
Visitors to the Québec City RV Show read
Camping Caravaning just as often as the
Journal de Québec.
Source : ACVRQ, 2016
5
THE MAGAZINE SPECIAL ISSUE AND ITS
CERTIFIED READERSHIP
The only Québec publication on camping
with a certified circulation
8 issues per year
PRINT RUN OF 35,000 COPIES
OVER 60,000 READERS EACH ISSUE
30,000 copies 3,500 1,500 copies
mailed directly to copies in to medias and
subscribers newsstands waiting rooms
March/April 2021
83% ONLINE TIME SPENT
READING IT
15,000 extra copies
of issues COPIES
distributed free of
are read by
FQCC members (30,000) 30 - 60 min. 45%
+2
charge to visitors at the
60 - 90 min. 27%
have preferred
Montréal and Québec treatment and can
people access the online
City RV Shows. version. + 90 min. 16%
TIME ISSUE DATE RESERVATIONS MATERIAL* INSERTS DISTRIBUTION
LI
March/April Dec. 11, 2020 January 11 N/A end of February
May Feb. 24 March 9 March 20 mid-April
June March 13 April 3 April 17 mid-May
NE
July April 10 May 1st May 22 mid-June
August May 15 June 8 June 23 mid-July
September June 12 July 10 August 3 mid-August
2021
Oct./Nov. July 24 August 10 Sept. 8 end of Sept.
Dec./Jan. 2021 Sept. 14 Oct. 5 Nov. 2 end of Nov.
* if final material
6
CAMPER AU QUÉBEC 3rd edition
I IS BACK !
SAME AMAZING CONTENT
PRINT RUN OF 60,000 COPIES
Circulations:
• 32 000 sent to Camping Caravaning subscriters
• 27 000 in circulation in specialized shops
All Québec campgrounds detailed
Tips and pointers on how to
choose equipment
Family holiday ideas in every
region of Québec
Editorial content 100%
families camping with
designed for
a tent or a small RV
HORS-SÉRIE
MODEL DIMENSIONS MARCH/ 1X 3X 7X CAMPER
(INCHES) APRIL AU QUÉBEC
Back cover 1 8.25 x 10.75 4540 - - 3620 4000
Inside cover 1 8.25 x 10.75 4130 - - 3390 3400
1 page
st
1 8.25 x 10.75 4030 - - 2730 3000
RATES
Double page 1 (2X) 8.25 x 10.75 6680 5780 5355 4360 5000
1 page 1 8.25 x 10.75 3540 3160 2830 2450 3500
1/2 page horizontal 2 7.25 x 4.8125 2340 2090 1970 1680 2000
1/3 page horizontal 3 7.25 x 3.185 1750 1480 1350 1140 -
1/3 page vertical 4 2.25 x 9.75 1505 1225 1175 1020 -
1/4 page horizontal 5 7.25 x 2.3125 1275 1200 1050 870 -
1/6 page vertical 6 2.25 x 4.8125 920 790 740 525 -
1/6 page horizontal 7 4.75 x 2.3125 920 790 740 525 -
* For those models, privileged position is not available and they are going to be published grouped in the «camper market section».
7
GUIDE RESSOURCES VR ALL
YEAR
40,000 copies
CIRCULATION
All FQCC members (30,000 households)
Published in May 2021
A yearly publication consulted by its
readers an average of 10 times
80% WHY DO ITS READERS CONSULT IT SO OFTEN?
of readers use
it regularly It’s a dependable source of information!
• 2,000 businesses that offer rebates
73% • Valuable lists: pump-out stations, propane retailers, dinghies,
towing vehicles, tourist information centres and more
use it on • Québec RV dealers and brands sold
the road • Companies offering specialized services: RV storage, awning repair,
solar energy, etc.
Dimensions (in)
• 1 page (covers) 8,25 x 10 (+0,125 bleed)
• 1 page 7.25 x 10
• ½ page 7.25 x 4.8125
• ¼ page 7.25 x 2.3125
Covers Specifications
Back $4640 • Size: 8.25 in x 10.75 in
• Frequency: Once a year
RATES
Inside (C2, C3) $3925
• Payment: 50% upon contract signing and 50% upon publica-
tion release (-5% if paid in total upon contract signing)
Inside • Guaranteed position: +20%
Divider (2-sided) $3930
Timeline
1 page $1710
• Reservation: January 15, 2021
½ page $1095 • Reception of material: February 1st, 2021
¼ page $870 • Distribution: Mid-April 2021 (with May issue
of Camping Caravaning)
8
OUR WEBSITES ALSO SURFING ALONG! BECAUSE CAMPERS ARE
3 million hits
fqcc.ca
Over
Monthly average of 260,000 hits
Our visitors spend on average 5 min. 17 sec. and view 7.5 pages
43% of sessions originate from new users
Rates 12 months 6 months 1 month 12-month combo 6-month combo
Heading banner $4,200 $2,500 $450 $6,150 $3,465
Box $3,125 $1,775 $375 $4,500 $2,450
campingcaravaningmag.ca
600,000 pages viewed yearly
Average number of sessions per month: 52,000
Our visitors spend 2 min. 23 sec. and view 3.4 pages
Rates 12 months 6 months 1 month 12-month combo 6-month combo
Heading banner $2,575 $1,375 $275 $6,150 $3,465
Box $2,050 $1,025 $185 $4,500 $2,450
TECHNICAL SPECIFICATIONS
Dimensions: Heading banner 728 x 90 pixels Link type: pop-up to advertiser
Box 300 x 250 pixels
Animation : Yes (GIF & FLASH),
File format: JPEG, GIF, FLASH max. time 10 seconds
(incl. loops)
Resolution : 72 dpi
Image size: 60 kb, animation 120 kb
Rich Media Function: Yes (must be initialized by user,
have a close button and not Banner design: ± $350
exceed twice its initial size)
9
APP
+41,000 users
have downloaded the Le Campeur app
Have your business listed in it!
$350 FOR A FULL DESCRIPTION : Download Stats
Name + logo + address + phone # + email + Facebook + description 5,000
45,000
WHAT’S LE CAMPEUR? 41,000
Online or offline, its users quickly find a business offering a useful 40,000 38,945
service to campers and RVers.
• Rebates at campgrounds 35,000 34,306
• Pump-out stations and propane retailers
30,000
• Truck stops
• Rest areas 25,000 24,017
• RV dealerships + parts and services
20,000
Consult your representative for more info 2017 2018 2019 2020
and details on packages offered!
Reception of material for printed publications CONTACT US
Digital files of printed advertisements must be sent by email at
Jean-Yves Poirier
apon@graphomax.com (10 Mb maximum) or by Internet trans-
fer via graphomax.com, Click on “Transfert de fichier.” You will
450-650-3722, x 403
receive a confirmation that your material has been downloaded. jypoirier@fqcc.ca
Please provide a PDF or JPEG proof. Cell. : 514-894-8867
Detailed spec sheet available on demand. Nathalie Emond
Cell. : 514-554-8595
Guaranteed position nemond@campingcaravaningmag.ca
20% extra on regular rate.
CORRESPONDENCE
Inserts: another means of reaching our members Send all correspondence, payments,
Insert a brochure or a leaflet in the magazine or the postage bag. insert request, space reservations
and material to:
Strategic regional targeting available. The number of subscribers
per region is confirmed upon signing of contract. Communications Camping Caravaning
1560, rue Eiffel, suite 100
Rates depend on weight of insert and markets covered. Boucherville, Québec J4B 5Y1
Tel.: 450-650-3722
Creative design Toll free: 1-877-650-3722
Graphomax can design your advertisement if you provide quality
Fax: 450-650-3721
photographic material. Email: communication@fqcc.ca
Rates on demand.You can also read
