Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
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Dubbo City Regional Airport Partnership Program Prospectus 2018 – 2021 36 month program WORKING TOGETHER TO PROMOTE THE DUBBO REGION AS A PREMIER DESTINATION. Framed by a new, innovative partnership program, businesses are invited to help transform Dubbo City Regional Airport into a welcoming and dynamic sense of place for the thousands of visitors who travel to Dubbo and our region to do business, take a holiday and visit friends and relatives. Businesses supporting the new program, will receive high brand exposure, tailored messaging and the opportunity to speak directly to new and existing customers across signage and digital platforms within the Airport. More than 19,000 people visit the Airport each month. The high volume of foot traffic combined with high dwell times creates business awareness and growth opportunities.
The Dubbo City Regional Airport is part of a national network bringing travellers from interstate destinations of Melbourne, Brisbane
and Canberra as well as drawing passengers from Sydney and Newcastle.
Benefits of promoting your brand at the Dubbo City Regional unique environment in which there is a captive audience with
Airport guaranteed, substantial dwell time.
Passengers at airports are in high spirits, off to their holiday Benefits of the partnership program
destination or next big business meeting. This positive, powerful
mind-set encourages spend and allows advertisers to connect The new Dubbo City Regional Airport Partnership Program
with passengers during this heightened state of awareness – a offers bundled benefits across signage, web and print platforms.
unique opportunity to stimulate connections with products and Thirty six month partnerships offer brand and product exposure
brands. to more than 650,000 people who use the airport annually.
The average of 45 minute wait domestically, nurtures the As a partner of the program, you will amplify your brand to
opportunity for your brand to deliver messages to new and what is a largely deemed an engaged, high-income fly-market.
existing customers.
For a little over $150 a week your business can shine as a proud
In short, if you’re flying, you’re waiting, and the airport is a advocate for our region’s diversity, connectivity and growth.
BENEFITS
Partnership Space* Concept Brand Digital Wall Brand Free hire Investment Per
(includes specs placement (2m x 3.5m) placement of Airport annum
and materials and and tailored Advertisement Airport meeting (ex GST),
guidelines)
message Located at Website room (subject minimum 36
Baggage to availability) months*
Collection – Video
Carousel conferencing,
board room table,
seating for 12
people, smart
board
Welcome hall
Welcome (airside)
western side Page 4 $6,000
Partner [prior to glass
doors]
Welcome Welcome Wall
Page 4 $6,000
Partner + Doors
Welcome
Welcome Wall Page 4 $6,000
Partner
Hallway
Welcome
Opposite Hire Page 4 $4,000
Partner
Car
Arrivals
Welcome Baggage
Page 4 $8,000
Partner Collection
Area
Departures Departures
Page 5 $6,000
Partner Check In
Departures Departures
Page 5 $6,000
Partner Lounge
Departures Charging
Page 5 $6,000
Partner Station
Departures
Bench Seating Page 6 $5,000
Partner
Departures
Café Page 6 $3,000
Partner
Digital Wall
in Arrivals
Digital located above Page 6 – – $6,000
Partner only baggage
collection
carousel
PAGE 2 DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
Wall applications: Selling our City, our Region and YOUR BUSINESS Brand placement and tailored messages We are looking for: • Bold, strong and striking images. • Warm and welcoming messages. • Artwork that is aspirational. Let’s avoid logo overload! It’s no way to sell your business or our destination! PAGE 3 DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
WELCOME HALL
Welcome Partner – Welcome Hall
Investment: $6,000
Dimensions 7.33m wide x 2.75m high
WELCOME
SPECIFICATIONS WALL - DOORS
Welcome Partner – Welcome Wall + Doors
Investment: $6,000
Dimensions 2.5m wide x 3.17m high
16.5cm [Powerpoint]
8cm x 4cm
[Powerpoint]
8cm x 4cm
82.5cm
SPECIFICATIONS 20.5cm
WELCOME WALL - WALL
2.68m
Welcome Partner – Welcome Wall 7.33m
Investment: $6,000
Dimensions 4.345m wide x 2.64m high 38cm 38cm
37.5cm 38cm
3.17m
COMMENTS
SPECIFICATIONS
ARRIVALS
Glass inserts into doors -- must
HALLWAY (OPPOSITE CAR HIRE)
remain clear
Welcome Partner – Hallway Opposite Hire Car 90cm 92cm
Investment: $4,000 2.5m
Dimensions 4.975m wide x 2m high
2.64m
SPECIFICATIONS
ARRIVALS
Welcome Partner – Arrivals 4.345m
Baggage Collection Area
Investment: $8,000
2m
Dimensions 18.24m wide x 2.66m high
SPECIFICATIONS 4.975m
DUBBOAIRPORT.COM.AU – A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL 18.24m PAGE 4
Departures Partner – Departures Check In
Investment: $6,000
Column dimensions 0.5m wide x 2.6m high
N Top of door dimensions 4.215m wide x 0.22m high
DEPARTURES LOUNGE
Departures Partner 4.215m
– Departures
1.57cm
Lounge 1.57cm
Investment: $6,000 32cm
Dimensions 4.385m wide x 2.87m high
6m 2.6m
63cm
50cm 2.97m 50.5cm
SPECIFICATIONS
cm 29cm
5.51m
Departures Partner – Charging Station 2
Investment: $6,000
RGING STATION
Dimensions 4.385m wide x 2.87m high
8cm
2.87m
12cm 1
24cm 2 3 24cm
32cm 23.5cm
COMMENTS
Box 1 – Sensor = 12cm x 8cm
103cm 110cm
Box 2 – Emergency Plan = 32cm x 24.5cm
Box 3 – Toilet sign = 23.5cm x 24cm
4.385m
PAGE 5 DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
Departures Partner – Bench Seating
Investment: $5,000
Dimensions 5.215m wide x 1.84m high
DEPARTURES - CAFE
Departures Partner – Cafe
Investment: $3,000
Dimensions 2.055m wide x 1.32m high TV
m
5.215m
SPECIFICATIONS
9
Digital Partner only*
Investment: $6,000 36 months
Dimensions 3.5m wide x 2m high 1.32m
Included Partnership Benefits
• Businesses and organisations are invited to advertise
on the new digital walls 87cm
• Digital Wall located above baggage collection 15cm
carousel
• Minimum 6 x 30 second advertisements hourly 2.055m
• Advertisement can be inter-changeable and seasonal,
depending on messaging
• Design and production not included
• To be supplied to airport management on USB
*Digital wall benefits included as additional benefits for all Welcome & Departures Partners.
DUBBOAIRPORT.COM.AU – A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL PAGE 6
TERMS AND CONDITIONS
Cost/Investment includes artwork, production and wholesaling of pornography related products.
installation • Organisations whose products or services are injurious to
• Logo must not be any larger than 10% of the advertising area health, and/or are perceived to be in conflict with Council’s
• All artwork is to be submitted for approval Policies and responsibilities to the community.
• Partners seeking free design services being offered by Dubbo Content that is not permitted:
Regional Council are requested to contact: Sue Bunyan on • Promotes political or religious activities/beliefs.
(02) 6801 4560. • Implies that Council supports excessive alcohol use or
• Repairs and maintenance expenses as a result of damage or gambling.
vandalism or poor workmanship will be met by Dubbo City • Denigrates, excludes or may offend minority community
Regional Airport groups.
• Partnerships are 36 months duration. 2018 advertising partners • Does not reflect community standards.
will be given a + 3 option for 2021 partnership (subject to
• Requires or implies the City/region’s or Council’s endorsement
conditions offered).
of commercial products, services, companies or individuals.
• At the cessation of the partnership, Dubbo Regional Council Note: whilst all advertising represents a partnership that comes
will arrange the removal of the wall wrap (cost included). with a level of endorsement from both parties Logo placement
• Partners will be invoiced in each financial year for each 12 with a ‘proudly supported by’ tag line does not classify as an
month period. endorsement of a business. An image of Councillors using the
Partnerships that are not permitted: product saying “it is the best” would be seen as endorsement.
• Organisations that are involved in the manufacture, • Personally benefits individual employees/Councillors or their
distribution and wholesaling of tobacco and/or tobacco related family/friends.
products. • Implies City/Region/Council endorsement of contentious
• Organisations involved in the manufacture, distribution and community issues.
Partnership Contact: If you have an questions regarding the Dubbo City Regional Airport
Partnership Program please don’t hesitate to contact Jacki Parish on
(02) 6801 4560.
Terms & Conditions: Please see terms and conditions on booking form
Key Timelines: As spaces are limited Bookings will be made on a first in first served basis.
Payment must be received 30th March
Material deadline for wall applications 6th April DUBBOAIRPORT.COM.AU
Installation date: To be advised A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL
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