2020 Media Kit @hotel_news_now - Hotel News Now
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2020
Media Kit
@hotel_news_now /HotelNewsNow @Hotel_News_Now
TABLE OF CONTENTS
5 READERSHIP
6 WEBSITE PRICING
A SIMPLE LOOK AT 8 NEWSLETTERS
EDITORIAL PHILOSOPHY 10 CONFERENCE COVERAGE
Hotel News Now is the definitive online news resource for the
11 E-BLASTS
global hotel industry. Led by an experienced editorial team and a
network of correspondents and contributors throughout the world,
our award-winning digital platform reports the most newsworthy 12-15 SPECIAL REPORTS & ROUNDTABLES
events of the day.
16 CUSTOM CONTENT
In addition to our breaking news coverage, we provide in-depth
analysis that leverages our access to STR data with our knowledge
of the latest industry trends, providing decision makers with the 17 WEBINAR
most vital hotel news when they need it most: Now. Simply put:
19 MORE INFORMATION
We are hotels. We are news. We are now.
2 3
READERSHIP
TOP 10 TITLES OF REGISTERED USERS
GM Sales Manager
Director Owner
Analyst/Consultant CEO
Student Department Manager
Vice President Marketing Director
TOP 5 LOCATIONS OF READERS
United States
India
United Kingdom
Canada
Singapore
4 5
WEBSITE PRICING
AD POSITION DIMENSIONS PRICE AVERAGE CLICK AVERAGE
(All Run of Site) (monthly) THROUGH RATE * IMPRESSIONS
LEADERBOARD 728 x 90 $2,500 0.07% 80,500
BOX 300 x 250 $2,000 0.04% 97,100
BANNER 468 x 60 $1,500 0.01% 172,000
LEAD TIME 72 business hours
FILE TYPE jpg or gif **
* As of 11/1/2019
**Static or animated
6 7
NEWSLETTERS DAILY MONTHLY
Choose from our Daily Update or niche monthly newsletters to AD POSITION E-NEWSLETTER DIMENSIONS
UPDATE
4 week price 1 appearance
ensure optimal exposure to your target audience. Content is
A D P LA C E M E curated with each newsletters’ specific demographic in mind.
NT LEADERBOARD 1 728 x 90
$3,500 $2,000
LEADERBOARD 2 $2,500 $1,500 728 x 90
SUBSCRIBERS* AVERAGE
OPEN RATE*
BANNER $1,500 $1,000 468 x 60
DAILY UPDATE 40,000+ 16.40%
MONTH IN REVIEW
1st day of each month 39,000+ 17.80% LEAD TIME 72 business hours FILE TYPE jpg
TECH IMPACT REPORT
2nd Wednesday of each month
29,000+ 16.75%
INDEPENDENT INSIGHTS
4th Wednesday of each month 15,000+ 20.00%
* As of 11/1/2019
AD PLACEMENT
8 AD PLACEMENT 9
CONFERENCE COVERAGE E-BLASTS
This unique opportunity gives you the exclusive sponsorship of content produced
from the high-profile, industry-leading conferences that the Hotel News Now
With E-blasts, advertising partners have the freedom to create their own content
team attends throughout the year. This sponsorship, sold by conference, allows
and subject line to best achieve their promotional goals. E-blasts are sent to our
your company to grow the brand awareness built at the event while also adding
engaged audience of more than 18,000 opt-in subscribers.
exposure to HNN’s engaged audience that has proven to be very interested in
this type of content.
Conference Rewind e-newsletter LEAD TIME 72 business hours FILE TYPE html file or link
PRICE $4,000 mails a few weeks after
NEWSLETTER
conference to approximately
Exclusive 27,000 opt-in subscribers
leaderboard PRICING E-BLAST RECIPIENT COMPANY TYPE
advertising SPONSOR NAME Conference coverage
AD AND LOGO
position in landing page graphic AVERAGE 1x Hotel/Property 29%
RECOGNITION OPEN RATE*
Conference $2,000 Management 9%
Rewind 12% Development 6%
Conference coverage 4x
newsletter Financial 6%
button that appears in $6,800
Ownership 6%
every article about the $1,200 savings
Real Estate Broker 5%
conference (average of
ALIS, IHIF, Hunter Investment Construction 4%
EVENTS 20 articles) 12x
Conference, NYU, Hotel
INCLUDE SUBSCRIBERS* $18,000 Franchise Provider 4%
Data Conference, Lodging
20,000+ $6,000 savings Asset Management 2%
Conference All videos produced
from conference
(average of 5 videos) * As of 1/1/2020
10 11
* Additional copies distributed at
conferences and via HNN business
SPECIAL REPORTS
development team throughout the year
AVERAGE VIEWS
PER REPORT
Unique and exclusive sponsorship to position
13,200
your company alongside relevant, multi-platform
industry content produced by our award-winning AVERAGE PDF
editorial team. DOWNLOADS
682
PRICE $10,000 E-BLAST E-blast promotion sent
to over 20,000+ HNN
20-page digital opt-in subscribers
PAGES
PDF and prints*
One month box ad
SPONSOR AD on website averaging
1 full-page
ADS 223,000 page views
per month
PROVIDED TO
50 prints
SPONSOR
SPONSOR Logo placement
RECOGNITION throughout PDF and on
website landing page
Sponsor recognition on
content promotional ads
12
ROUNDTABLES
PACKAGE SILVER PLATINUM
PRICE $15,000 $30,000
Exclusive sponsorship of comprehensive content created by
SPONSOR ADS 1 full-page 2 full-pages
bringing industry leaders together for a thought-provoking
discussion about key topics affecting the hotel business.** PROVIDED TO
75 prints 150 prints
SPONSOR *
1 MONTH AD Box Leaderboard
AVERAGE VIEWS PAGES
PER REPORT 20-page digital PDF and prints
8,000 1 event day of
F&B EVENT 2 events
the roundtable
SPONSOR RECOGNITION
AVERAGE PDF Logo placement throughout PDF
DOWNLOADS and on website landing page Major industry conferences On site at agreed
253 LOCATION (ALIS, Hunter, NYU, HITEC, upon venue and time
Sponsor recognition on content HDC, Lodging, etc.)
promotional ads
PLATINUM EXTRAS
Sponsor representation in F&B Networking event the night
event room prior to F&B event
Web-only content video
E-BLAST PROMOTION
component
Sent to over 20,000+ subscribers
Raw video footage
provided to sponsor
Hosted on site agreed
* Additional copies distributed at conferences and via HNN business development team throughout the year
**Up to 10 participants in the roundtable event (sponsor can provide target list, but there is no guarantee regarding upon venue and time
who will participate on panel)
14 15
CUSTOM CONTENT WEBINAR
Telling the sponsor’s story in a unique and exclusive way using HNN’s editorial Exclusive sponsorship of a panel driven webinar discussion on mutually
expertise and resources. agreed upon topic, hosted and promoted by HNN.
PRICE $17,500 SPONSOR RECOGNITION PRICE $7,500 2 E-BLAST PROMOTIONS
Logo placement throughout PDF and on website sent to over 20,000+ HNN opt-in
SPONSOR ADS 1 full-page landing page SPONSOR ADS 2-3 minutes for subscribers (2-3 weeks before and
Sponsor recognition on content an introduction or one day of)
PROVIDED TO SPONSOR* 75 prints promotional ads presentation up to 5 slides
HOTEL NEWS NOW
HOTEL NEWS NOW 1 month rotating ad promoting
Rotating ad on HNN for 1 month after registration 30 days before webinar
report is released
PAGES POST WEBINAR
20-page digital PDF and prints Attendees list provided to sponsor
Download information provided
E-BLAST PROMOTION 3 months after including
sent to over 20,000+ HNN opt-in subscribers contact information
* Additional copies distributed at conferences and via HNN business
development team throughout the year
16 17
16
PRESS RELEASES CONTACT:
LYNSIE BENNETT
Industry Partners Team
(615) 824 8664 x3504 DIRECTOR OF BUSINESS
Each press release listed on website and 1 time in Daily Update newsletter. DEVELOPMENT
industrypartners@str.com
Benefit only available to HNN advertisers lbennett@str.com
HOTEL NEWS NOW:
14650 Detroit Ave., Suite 450
Lakewood, Ohio 44107, USA
KYE BUTLER
(615) 824 8664
BUSINESS DEVELOPMENT
hotelnewsnow.com
1x 4x 12x EXECUTIVE
AVERAGE kbutler@str.com
$200 $680 $1,800
VIEWS: 115 PRICING
$120 savings $600 savings
ELYSE CARFREY
BUSINESS DEVELOPMENT
@hotel_news_now
EXECUTIVE
LEAD TIME 48 business hours ecarfrey@str.com
/HotelNewsNow
FILE TYPE word document
@Hotel_News_Now
STEPHANIE RICCA
EDITORIAL DIRECTOR
HOTEL DATA CONFERENCE: sricca@hotelnewsnow.com
hoteldataconference.com
18 Copyright 2019 STR. All Rights Reserved. 19You can also read
