2018 PARTNERSHIP PROPOSAL - SEPT 29, 2018 GRAND JUNCTION, COLORADO - Tour of the Moon
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2018 PARTNERSHIP PROPOSAL www.TOURoftheMOON.com SEPT 29, 2018 GRAND JUNCTION, COLORADO 62 OR 41 MILES - COLORADO NATIONAL MONUMENT - GRAND CYCLING CLASSIC
OBJECTIVES TABLE OF CONTENTS:
• To promote your company, brand and products to up- • Proposal
scale consumers through a national recognized cycling • Event Overview & History
event. • The Cycling Market & Rider
Demographics
• To introduce your company, brand and products to tar-
• Sponsorship Levels
geted consumers in a fun and inviting atmosphere.
• To create a face-to-face opportunity to promote your
company, brand and products to more than 5,000 target-
ed customers.
• To position your company as a leader in the community.
• To drive consumer traffic to your website.
• To foster goodwill and consumer loyalty through partici-
pation in a highly regarded community event.
PROPOSAL
Gold Sponsorship: $ 7,500
Silver Sponsorship: $ 5,000
Bronze Sponsorship: $ 2,000
Please refer to the specific sponsorship level
pages for complete exposure detail for each
level.
EVENT OVERVIEW & HISTORY
The Tour of the Moon was made famous in the 1970’s and
1980’s as a premier stage of the Coors Classic bicycle race DATE:
and later in the classic cycling movie American Flyers. It Saturday, September 29, 2018
continues to be considered one of the classic road rides
in the western United States. The breath taking high des- LOCATION:
ert scenery and beautiful roads make this a special day of Colorado National Monument
cycling. Grand Junction, Colorado
Cyclist can choose from the classic Tour of the Moon 41- PARTICIPANTS:
mile course or the extended Tour of the Moon 61-mile 2014 - 1900 cyclists
metric century course that also features the town of Fruita. 2015 - 2000 cyclists (SOLD OUT)
Both courses start and finish at Two Rivers Convention Cen- 2016 - 2000 cyclists (SOLD OUT)
ter in downtown Grand Junction. A minimum of three amply 2017 - 2000 cyclists (SOLD OUT)
stocked aid/rest stations will be positioned throughout the
courses. Upon returning from their ride, participants will be (2,000 participation cap)
greeted by the “Lunar Scape Celebration”. The post-ride
party with music, a up-scale barbecue lunch, prize drawings COURSES:
and cycling expo will continue throughout the afternoon. 41-Mile Classic
62-Mile Metric Century
The 2018 ride will be limited to the first 2,000 registered
participants. The ICON Eyecare Tour of the Moon will work AWARDS:
in partnership with the Colorado National Monument to Traveled the Furthest
raise funds for the One Riverfront and Bicycle Colorado. Random Prize Drawings
THE CYCLING MARKET
More than 59.2 million Americans ride bicycles. Women
comprise 46 percent of these cyclists. This segment of 2017 RIDER DEMOGRAPHICS
the market is not only growing in numbers, but increas-
ing their spending clout. AGE RANGE:
29 and under 6%
America’s cyclists can be described as upscale, active, 30-39 19%
and open-minded. This can make them an attractive 40-49 33%
target for industries other than cycling. The average age 50-59 29%
of all American cyclists is 27. The average age of all Tour 60 and over 13%
of the Moon participants is 47.
MEDIAN AGE:
The cyclists attracted to the Tour of the Moon are older, 47 years old
married, and have more disposable income to spend on
their passions. Cycling ranks third behind walking and GENDER:
swimming as the most popular participation sport. The Female 40%
primary reasons for participation are as follows: Male 60%
Recreation: 82%; Fitness: 26%; Commuting: 10%; Racing: INCOME RANGE:
1% 60% of participants make more than
$110,000 per year & of that 60%,
98% of our participants supplied us with their e-mail 25% make more than $150,000 a
address with their registration last year. This is a tre- year.
mendous line of communication that we are excited to
utilize for the 2018 event. HIGHEST LEVEL OF EDUCATION:
Graduated from High School 4%
Attended College 12%
Graduated from College 38%
Post Grad Studies 9%
Post Grad Degree 37%
GOLD SPONSORSHIP
In exchange for an investment of $7,500, you will receive:
Event Print Materials Complimentary Entries
• Primary positioning of name/logo on the event posters • Six (6) complimentary event entries for staff, clients, etc.
(minimum 500)
• Primary positioning of name/logo on the event rack cards On Site Exposure
(minimum 25,000) • Prominent banner placement at the start/finish/staging area
• Primary positioning of name/logo on the event post cards (sponsor to provide up to 6 banners)
(minimum 5,000) • Frequent mention throughout the event by the emcee
• Primary positioning of name/logo on the participant’s • Opportunity to include information or coupons in the
jerseys (minimum 1,500) participants’ packets
• Display booth at the Tour of the Moon Cycling Expo
Print Promotion (10’ x 20’ footprint)
• Prominent positioning of name/logo on all print advertising • Display area for inflatables (sponsor to provide)
Public Relations Post-Event Summary & Media Report
• Name and product information included in the media kits • A complete event summary will be provided following the
distributed to all regional media outlets event
• Inclusion of name on all press releases to regional media
contacts
Digital Promotion
• Opportunity to include two broadcast email messages to
event participants
• Logo with a link to your website through the event website
Participant Packet Inserts
• Opportunity to include information, samples or coupons in
the participants’ packets
SILVER SPONSORSHIP
In exchange for an investment of $5,000, you will receive:
Event Print Materials Complimentary Entries
• Primary positioning of name/logo on the event posters • Four (4) complimentary event entries for staff, clients, etc...
(minimum 500)
• Primary positioning of name/logo on the event rack cards On Site Exposure
(minimum 25,000) • Prominent banner placement at the start/finish/staging area
• Primary positioning of name/logo on the event post cards (sponsor to provide up to 4 banners)
(minimum 5,000) • Frequent mention throughout the event by the emcee
• Opportunity to include information or coupons in the
Print Promotion participants’ packets
• Prominent positioning of name/logo on all print advertising • Display booth at the Tour of the Moon Cycling Expo
(10’ x 10’ footprint)
Public Relations
• Name and product information included in the media kits Post-Event Summary & Media Report
distributed to all regional media outlets • A complete event summary will be provided following the
• Inclusion of name on all press releases to regional media event
contacts
Digital Promotion
• Opportunity to include two broadcast email messages to
event participants
• Logo with a link to your website through the event website
Participant Packet Inserts
• Opportunity to include information, samples or coupons in
the participants’ packetsBRONZE SPONSORSHIP
In exchange for an investment of $2,000, you will receive:
Event Print Materials Complimentary Entries
• Primary positioning of name/logo on the event posters • Two (2) complimentary event entries for staff, clients, etc...
(minimum 500)
• Primary positioning of name/logo on the event rack cards On Site Exposure
(minimum 25,000) • Prominent banner placement at the start/finish/staging area
• Primary positioning of name/logo on the event post cards (sponsor to provide up to 2 banners)
(minimum 5,000) • Frequent mention throughout the event by the emcee
• Opportunity to include information or coupons in the
Print Promotion participants’ packets
• Prominent positioning of name/logo on all print advertising • Display booth at the Tour of the Moon Cycling Expo
(10’ x 10’ footprint)
Public Relations
• Name and product information included in the media kits Post-Event Summary & Media Report
distributed to all regional media outlets • A complete event summary will be provided following the
• Inclusion of name on all press releases to regional media event
contacts
Digital Promotion
• Opportunity to include two broadcast email messages to
event participants
• Logo with a link to your website through the event website
Participant Packet Inserts
• Opportunity to include information, samples or coupons in
the participants’ packetsYou can also read
