MansionAUSTRALIA - 2018 MEDIA KIT - News Corp Australia
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Mansion AUSTRALIA
2018 MEDIA KIT
2018 Media Kit
01
Overview
Mansion Australia
The Weekend Australian Mansion www.mansionaustralia.com.au
Australia was launched in April 2016
Mansion Australia features listings from
with great commercial support.This
Australia’s top agents reaching local and
is a magazine aimed at whetting the
international buyers.
appetites of our exclusive and
influential audience as we open the
doors to some of the nation’s most
prestigious homes.
This is the only gloss publication (with
an interactive digital execution) that
can reach an elite national and
international audience.
The alignment with The Australian and
The Wall Street Journal brands, teamed
with the quality and breadth of the
elite audience, make this the perfect
vehicle to market premium products
and properties.
2018 Media Kit
02
Profile
Male
59%
Female
44%
Social grade A
41%
*Avg full time personal income
THE MANSION AUDIENCE^ $148,743
Average HHI
15,000 of our audience are
Chief Executives, General Managers
41,000 or over 1 in 3 have gone
shopping at a home interiors store
$135,103
or Legislators within the last 3 months
18,000* are business decision makers 18,000 have done renovations to their Average Investment Portfolio
Automotive
31,000 of our readers intend to
purchase a new car in the next
house/apartment in the last month and
are 17% more likely to have done so
than a non-reader
$610,288
12 months Travel
Our audience are 24% more likely to Over 1 million in investments
13,000
50,000 intend to spend an average
stay at a 5 stay hotel and are 68%
amount of $44k in the next 12 months
more likely to fly business or first
on a new or used car
class when travelling domestic or
Home, property & furniture internationally
20% or 1 in 5 own or have a mortgage Readership
Nearly 3x more likely intend to buy a
property in the next 12 months
31,000 intend to buy a property to
117,000*
live in within the next 12 months
^
Source: emma conducted by ipsos Media CT 12
months ending October 2017, Mansion host figure*
2018 Media Kit
03
Testimonials
“
If you are serious about marketing When marketing a luxury home it is When showcasing our new global
a prestige property, then you need important that you are targeting the prestige residential team launch in
to consider advertising in Mansion right demographics with the right Australia, Mansion Magazine was the
Australia. I was attracted not only by publications. The Mansion Australia perfect vehicle to start with. With such
its national reach but also by its has provided me with quality national a beautifully elegant and luxury focus
ability to target international buyers cut through to the right audience across a national audience made it
through its link with the Wall Street and has proven to be the perfect an easy decision. We have had such
Journal. This is a high-quality platform to market prestige properties. wonderful local and international
publication visually and editorially. feedback on the result. This is an
Matt Lancashire –
ongoing and trusted relationship
Ben Collier – The Agency Ray White New Farm
that we are very keen to nurture and
continue and so are our clients.
Deborah Cullen –
Head of Prestige Sales,
Knight Frank Australia
”
2018 Media Kit
04
Talent
Editorial profiles
Turi Condon
Turi Condon is The
Australian’s Property
Editor. With over 20 years JONATHAN CHANCELLOR
of experience in property Jonathan Chancellor
and business journalism, has been writing
Turi has covered local about residential
and international property since the
residential, prestige and early 1980s. He writes
commercial property weekly columns for
markets providing news, The Saturday Daily
trends analysis,profiles Telegraph and Sunday
and commentary. Telegraph in Sydney.
DAVID MEAGHER
David Meagher has
been the editor of The
Lisa Allen Australian’s WISH
Lisa Allen is magazine since 2007.
The Australian’s He was previously
Prestige Senior staff writer on The
business reported Australian Financial
and has covered real Review Magazine
estate, tourism and and the deputy editor
state politics for over of the AFR’s Life &
18 years. Leisure section.
2018 Media Kit
05
Our
Mansion Magazine, as part of Regular columnists include home
The Weekend Australian was launched grown, now internationally recognised
in April 2016 with great commercial horticulturalist and landscape designer,
property
support. This is a magazine aimed at Jamie Durie. Joined by property writer
wetting the appetites of our exclusive Jonothan Chancellor whose experience
and influential audience as we in real estate reporting has been
reveal some of the nation’s most attested and regarded for more than
content prestigious homes.
The alignment with The Australian and
The Wall Street Journal, teamed with
25 years. Audiences can be assured
when they pick up Mansion Magazine
the content is of the highest level and
industry understanding of the ever
the quality of journalism and breath
changing market, and evolving
of the elite audience makes this
design trends.
the perfect vehicle to market
premium products and properties.
2018 Media Kit
06
t roy t i n di l l , f ou n dE r , v E l a
ockwise from top right:
lance lamp; Chippensteel
air; Transcience mirror;
uilibre F3 floor lamp;
am T1 table lamp; Lustro
mchair; Neon Runner by
nya Linney (on wall)
dEsign H EroEs
Interiors
Jonathan
Zawada
&
Walter
Barda
ela is a space to experience honourable
design that is sensibly produced. we have
collaborated with local and global creatives
from the fashion, architecture and art world
who understand our passion for design and
quality craftsmanship. all of our pieces at
vela celebrate a modern way of living and are teamed
with respected design that will last for generations.
my father was a mechanic for a racing team and my
mother worked for a wallpaper business, which meant
my weekends were often spent redecorating, or working
on cars, boats or the house. when i was growing up i
was fascinated by the effort that goes into creating
something of quality. as i grew older my love of sailing
came to the fore, and i spent more time building boats
and redesigning sails. my passion for design never
pHotogr apHEd By nick cuBBin
wavered and i always had an idea that i would return
to working in design in this current form.
when opening vela, i wanted to ensure that i could
create pieces of the highest quality and to support local
production. our Queensland workshop employs a
team of 20 talented craftsmen and we can deliver in
four to six weeks.
at present our focus is on vela in woollahra, and
upholding our ethos of quality and short lead times.
However a Brisbane showroom would be a natural fit
as it is close to our workshop in Queensland.
nsionaust r a l i a .c om . au t H E w E E k E n d aust r a l i a n | o c t oBE r 2 8 -2 9 , 2 0 1 7
MY LIFE DESIGN STORIES
Phoenix Kitchen, design CR&S Varenna.
Mansion Australia new Interiors
section will focus on the best in
residential interior design.
To further strengthen the content, in
February 2017 a new interiors section
of the magazine was introduced to
focus on the best in residential
interior design.
Each edition looks at what is new
in furniture and home accessories,
stepping inside some of Australia
most lavish and chic homes. The
section includes interviews with leading
architects and interior designers to
inspire and advise readers in designing
their homes. Mansion interiors is
expertly lead by David Meagher, the
editor of all things luxury including
The Australian’s WISH Magazine.
e
2018 Media Kit
with
will
07
raise
son
5. 7.
My Style
achfront a dE l a i dE b r ag g , i n t E r ior dE sign E r
An cHAncELLoR
Holiday homes traditionally have been all a
afternoon snoozes, a game of monopoly
fishing. But these days it is crucial that th
Melbourne-based interior
memories of the fibro shack holidays of the past are fading. Luxury morning beach walk and swim, reading, afternoon snoozes, a game house,” the owner once said. “we let the light
designer in, butBragg
Adelaide you can still
is what’s demanded these days, no matter what the beach. of monopoly and cocktails, and possibly surfing and beach fishing. hear the wind whistle enough starts
to soothe
withyou to sleep.
fabric when It’s not so
Some say Sydney’s palm beach and melbourne’s portsea are old but these days it is crucial that they open themselves up to the great much state-of-the-art, more of a state of grace.”
our deadlines
working on a new
hat, others claim noosa and byron bay are way too crowded. but outdoors, sandless and air-conditioned, inviting in the surroundings. The white House sits a few houses down from the byron bay
project, building layers
most Australians – and certainly the rich and famous – have concrete more than timber, with wide verandahs, floor-to- record breaker, a record that has stood since 2006. Sydney developer
and colours to create
historically enjoyed frolicking in the waves around our coastline. ceiling glass doors and outdoor entertaining terraces that front the danny Goldberg paid $16 million for wategos House, on 1500 sq m.
The richest also own on the foreshore. beach are essential inclusions during the construction phase. The priciest nSw beach home a flow fromat
has been room
palmtobeach,
roomwhere
A minimalist, architect-designed waterfront at curlewis, outside of The white House at byron bay, overlooking the secluded the 1920s ocean Road beach bungalow kalua fetched $22 million
melbourne on corio bay, may look like a futuristic render but marino wategos beach, is the epitome of a classic beach house. Set on the in 2012 when businessman Ian joye sold it to retired car dealer
builders constructed the four-bedroom, four-bathroom home with exclusive, although non-beachfront, marine parade, The white Laurie Sutton. The Hordern family reputedly sent their architect of fu
walls of sliding glass about a decade ago. The home sits on a 2ha parcel House has been designed to frame the expansive ocean views from to Hawaii to copy the dillingham plantation residence before mea
and has direct access to a sandy beach. There’s a championship tennis its elevated north-facing location. building the home. i
Sea
court, self-contained guest accommodation and an infinity edge pool. Four of the five bedrooms have ocean views, while the hub of the In Victoria, the $26 million portsea mansion Ilyuka held the
jeremy Fox at RT Edgar recently sold the home for $5.6 million home is the second-level open plan living and dining area which state record for six years before a recent sale in Toorak (see story
from
on behalf of Aaron kanat, the former managing director of Hugo opens out to a large ocean-facing entertaining deck. The top floor page 34). The luxury home, sold by computershare co-founder frie
with
EDITION PUBLICATION
boss. The buyer was an executive with nAb.
It was built around the same time as cunana, across the bay at BOOKING
of the striking tri-level home is occupied by the master retreat,
which has its own ensuite and private balcony, also facing the beach. MATERIAL michele o'Halloran to bRw Rich Lister john Higgins, has direct
access to point king beach. sha
tho
DATE DEADLINE DEADLINE
merricks, on the mornington peninsula. The deluxe box-like design byron bay property Sales agent jeremy bennett is marketing In Queensland, melbourne millionaire toy manufacturer Main picture:
of that home was no doubt influenced by the owner having held a the home with an $8.9 million price tag. It cost $5.5 million in 2009 manny Stul paid the top price last year when he bought the i
minimalist hom
senior position at a luxury hotel and resort group for many years. The when the Arnott family acquired it from the founder of Sausage mermaid beach trophy home of former billabong director Scott was aheadcom
of i
three glass sides offer views of the ocean, vineyards and rolling hills. Software, Steve outtrim, who had paid $2.2 million for it in 2000. perrin for $25 million. Top: Mazlin ho
wou
Febraury 10th February
beach houses have evolved considerably over the years, from
rustic to the new wave of ultra luxury, from the quintessential
29th January
The house has been rented by the likes of kate moss and Elle
macpherson, who paid $14,000 a week for the privilege – not that
2nd February The dearest beach house at the moment is tennis legend pat
Rafter’s opulent Sunshine coast home. Tom offermann and Eric
Middle: The W
Mission it. i
Beach
HANGE
cottages our grandparents secured on pristine waters to it’s ostentatious. Seetoo are asking offers over $18 million for the 2010-built, seven- and
Above: Pat Ra
March 10th March
contemporary masterpieces.
Holiday homes traditionally have been all about an early
26th February
“It was a little unloved when we bought it. our intention was to
bring it back to life and retain the integrity of an authentic beach
2nd March bedroom U-shaped home designed by john burgess around a
central infinity pool.
Left: Thenee
Whi
cert
Bay overlooki
w
April 14th April 2nd April 6th April whi
nAUST R A L I A .c om . AU T H E w E E k E n d AUST R A L I A n | SE p T E m bE R 3 0 – o c T obE R 1 , 2 0 1 7 T H E w E E k E n d AUST R A L I A n | SE p T E m bE R 3 0 – o c T obE R 1 , 2 0 1 7
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May 12th May 30th April 4th May ava
will
intr
June 9th June 28th May 1st June
August 11th August 30th July 50 3rd August
m a nsionaust r a l i a .c om . au
September 8th September 27th August 31st August
October 13th October 1st October 5th October
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our specifications
Double Page Spread Full Page Half Page Horizontal
Type 293 x 534mm Type 293 x 262mm Type 144 x 262mm
Trim 310 x 550mm Trim 310 x 278mm Trim 161 x 278mm
Bleed 320 x 561mm Bleed 320 x 289mm Bleed 171 x 289mm
2018 Media Kit
08
Sales Contact
For more information,
or to book advertising,
please contact
CRAIG WARREN
Category Manager, Property
M 0422 009 901 E craig.warren@news.com.au
2018 Media Kit
09
A nSIonAUST R A L I A .c om . AU T H E w E E k E n d AUST R A L I A n | SE
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