YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
THE OLD TRUMAN BREWERY
                                                                 BRICK LANE, LONDON
                                                                      8—9 JUNE 2022
#YMSLDN

WELCOME TO
YOUTH MARKETING
STRATEGY 2022
FESTIVAL GUIDE
WHERE THE YOUTH
MARKETING WORLD MEET

                             WITH THANKS TO OUR SPONSORS

  HIGHER EDUCATION PARTNER       INFLUENCER MARKETING PARTNER      STUDENT MARKETING PARTNER

               SILVER PARTNERS                                  BRONZE PARTNERS
YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
WELCOME TO
YOUTH MARKETING STRATEGY 2022
Welcome to Youth Marketing Strategy            I encourage you to spend time at
2022. This is Voxburner’s 11th year            YMS LDN in our showcase area, delve
bringing the festival to London, and we        into your chance to meet the industry
are so pleased to welcome you in-person        and say hello to some new faces in our
(and not on Zoom!). Our mission at             networking breaks. I hope you enjoy your
Voxburner is to unite the youth marketing      time with us at YMS22 LDN and leave          Empowering marketers to shape
community with a shared passion of better      feeling inspired and ready to make change
understanding young people today - be          for the youth market and beyond.
                                                                                            the world for young consumers
that through our events, bespoke research,                                                  The only youth marketing subscription you need.
or our subscription offering Voxburner+.       I will conclude by saying how proud we
                                               are that YMS22 LDN is DICE certified.        +    Get ahead of the trends with our data
The next two days have been uniquely           DICE stands for Diversity and Inclusion at
                                                                                                 driven research reports
curated to ensure you gain a detailed          Conferences and Events and at Voxburner
insight into how the world of youth            we are 100% committed to this.               +    Exclusive webinars with Gen Z’s
marketing has evolved over the past year.                                                        favourite brands
More importantly, you will find out what the
future is shaping-up to look like, and help                    RICHARD JACKSON              +    Your marketing challenges answered
future-proof your youth marketing strategy.                    GENERAL MANAGER,                  by our youth panel
                                                               VOXBURNER
This year’s festival captures the essence                                                   +    Tickets to our world class virtual and
of life for Gen Z, with more youth panels                      @VOXBURNER #YMSLDN                physical events
than ever joining us across our stages.
Keep an eye out for Iona Rowland, our                                                       Subscribe to Voxburner+ today.
talented artist in residence and young
entrepreneur supported by The Prince’s
Trust, who will be curating a live piece                                  WIFI:                    Use the code VXBALUMNI and
of artwork just for us, and brand new                                 YMS22LDN                  save 50% off your annual subscription
breakout tracks on the Future of Work and                              PASSWORD:                 (Valid until June 30th for YMS attendees only)
Marketing Leadership, all make this years’                         VOXBURNER2022
line up a stand out show!

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
AGENDA – MAIN STAGE T1
8TH JUNE 2022

            A full day of live keynotes, panel discussions and
             Q&As from leading brands and top advertisers.                                 1:00pm   YMS STREET FOOD FESTIVAL - LUNCH BREAK
                                                                                                    Grab some lunch from our street food trucks and choose from
                                                                                                    vegan burgers and fries from The Gnarbecue, delicious crepes from
8:00am          DOORS OPEN, REGISTRATION & NETWORKING BREAKFAST                                     The Crepe Stop and delicious Bao buns from Bau Cuisine!
                Get your delegate badge and say hello to fellow attendees. And if                   Plus head over to our exhibition hall.
                it's coffee you’re after, grab an espresso from Gold Box Coffee
                Roasters or a freshly brewed cup from Square Mile Coffee Roasters,         2:00pm   YMS ENTERTAINMENT
                plus fresh pastries too.                                                            YMS brings you a surprise to energise you ahead of the afternoon sessions

9:15am          WELCOME TO YMS                                                             2:05pm   BEING LGBTQ+: 10 CONSUMER TRUTHS BRANDS NEED TO KNOW
                Sara Tate, Author and Pod Host of The Rebuilders                                    Josephine Hansom, YouthSight

9:25am          CHAIR'S ADDRESS                                                            2:30pm   THE POWER OF BRANDS TO REDEFINE CULTURE
                Sara Tate, Author and Pod Host of The Rebuilders                                    CHAIR Mark Longhurst, Ditch the Label | Helen Flaxman, Superdrug |
                                                                                                    Caroline Nankinga, Pentland Brands | Sarah Mace, LEEDS2023 |
9:35am          VOXBURNER'S YOUTH TRENDS 2022 - THE RESULTS                                         Kara-Jessica Mallet, AB In-Bev
                Richard Jackson, Voxburner
                                                                                           3:05pm   THE ULTIMATE PARTNERSHIP:
9:50am          WHAT THE F**K ARE YOU WAITING FOR?                                                  THE PRINCE’S TRUST AND L’ORÉAL PARIS
                Scott Morrison, Founder and Bringer of... the Boom!                                 Sylvia Lowe, The Prince's Trust |
                                                                                                    Caroline O’Neill, L’Oréal Paris UK and Ireland |
10:20am         #NOTBOXED: BUILDING FUTURES WITH KISS FM AND                                        Donna Price, Young Ambassador
                RIO FERDINAND FOUNDATION
                CHAIR Lucie Cave, Bauer Media | Rebecca Frank, Kiss FM |                   3:30pm   COFFEE & NETWORKING BREAK
                Gary Stannett MBE, Rio Ferdinand Foundation |                                       Join Iterable for a free ice cream at stand 5 and enjoy a delicious
                Boshra Gjam, Rio Ferdinand Foundation                                               dessert! Pop by at any time of the day and the Iterable team will be
                                                                                                    happy to meet you!
11:00am         COFFEE & NETWORKING BREAK
                Check out our exhibition hall and grab an espresso from Gold Box Coffee    4:00pm   THE BEST NIGHTS OF YOUR LIFE:
                Roasters or a freshly brewed cup from Square Mile Coffee Roasters.                  JÄGERMEISTER SHARES ITS SECRETS
                                                                                                    Christian Stindt, Jägermeister UK | Matt Davis, Red Brick Road
11:30am         ARE YOU OK ZOOMERS?
                MANIFESTING A BETTER REALITY FOR GEN Z!                                    4:30pm   GEN Z PANEL: ASK US ANYTHING
                Joeri Van den Bergh, NextGen & Sustainability Expert, InSites Consulting            CHAIR Louise Donnelly, Voxburner | Joe Franklin | Laura Gainor |
                                                                                                    Harriet Noy | Candace Salters
11:55am         PANEL: HOW TO MAKE GEN Z FALL IN LOVE WITH YOUR BRAND
                Nish Bhattarai, Pizza Pilgrims | Robbie McCawley, Electronic Arts (EA) |   5:10pm   CHAIR’S CLOSING REMARKS
                George Rawlings, Thursday | Kelliesha White, Depop                                  Sara Tate, Author and Pod Host of The Rebuilders

12:35pm         DIFFERENT, NOT DIVIDED: BUSTING THE MYTH OF                                5:30pm   NETWORKING DRINKS @ JUJU’S BAR
                INTERGENERATIONAL CONFLICT                                                          Join us for al fresco drinks at JuJu’s Bar,
                Georgina Harvey, Channel 4                                                          Ely’s Yard, 15 Hanbury St, London E1 6QR

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
AGENDA – BREAK OUT TRACKS                                                                                 INFLUENCER MARKETING TRACK | 9:15AM - 11:15AM
                    8TH JUNE 2022
                                                                                                                              9:15am       INTRODUCTION FROM TAILIFY

                                                                                                                              9:25am       WHY THE INFLUENCE ECONOMY MATTERS TO YOU,
                        HIGHER EDUCATION MARKETING TRACK | 9:15AM - 11:35AM                                                                AND WHY SCIENCE IS THE KEY TO UNLOCK IT
                                                                                                                                           Didrik Svendsen, Tailify
                        9:15am       INTRODUCTION FROM SMRS
                                                                                                                              9:45am       HOW CRACKING THE CODE OF INFLUENCE GIVES YOU
                        9:20am       STUDENT LIFE DURING THE PANDEMIC                                                                      2X BETTER ROI ON INFLUENCERS
                                     – SUPPORTING STUDENT MENTAL HEALTH                                                                    Ian Randolph, Tailify
                                     Nicola Frampton, Student Minds | Abi Morris, Student Minds
                                                                                                                              10:20am      USING BEHAVIOURAL SCIENCE TO CREATE INFLUENCER
                        9:55am       MARKETING STARTS WITH YOUR PRODUCT                                                                    MARKETING CAMPAIGNS THAT PEOPLE LOVE
                                     – EVEN FOR UNIVERSITIES                                                                               Lucy Hargreaves, Tailify | Luca Tornese, Tailify
                                     Tim Landucci, SMRS | Joseph Devo, Birmingham City University

                        10:30am      HE CHALLENGES AND OPPORTUNITIES:
                                     A UNIVERSITY MARKETING DIRECTORS' PERSPECTIVE                                            INNOVATION & FUTURE THINKING TRACK | 11:30AM - 4:00PM
                                     Fiona Blair, University of Reading |
                                     Joseph Devo, Birmingham City University |                                                11:30am      HOW TO THINK LIKE AN INNOVATOR

                                                                                                           TRACK STAGE - T5
                                     Danielle Fitzgerald, University of Leicester                                                          Warren Minde, Innovation Leap

                        11:15am      REMOVING THE BLINDFOLD: USING MARKET RESEARCH                                            12:00pm      PANEL: HOW TO INNOVATE FOR THE INNOVATORS
TR ACK STAGE - T4

                                     TREND DATA AS A DIAGNOSTIC TOOL                                                                       CHAIR Miriam King, LIVING PROOF | Ruth Arber, Snapchat |
                                     Andréanne Orsier, YouthSight                                                                          Kian Bakhtiari, The People | Roxanne Nejad, Cleo

                                                                                                                              12:35pm      HOW TO CREATE CUSTOMER EXPERIENCES THAT WIN OVER GEN Z
                                                                                                                                           Frankie Hazard, Iterable
                        FUTURE OF WORK TRACK | 2:00PM - 4:30PM
                                                                                                                              1:00pm       YMS STREET FOOD FESTIVAL - LUNCH BREAK
                        2:00pm       WELCOME TO THE FUTURE OF WORK                                                                         Grab some lunch from our street food trucks and choose from
                                     Steve Keith, The Branding Man                                                                         vegan burgers and fries from The Gnarbecue, delicious crepes
                                                                                                                                           from The Crepe Stop and delicious Bao buns from Bau Cuisine!
                        2:05pm       PANEL: HOW TO WOW GEN Z WITH YOUR EMPLOYER BRAND                                                      Plus head over to our exhibition hall.
                                     CHAIR Steve Keith, The Branding Man | Isabelle Fernandes, Avanade |
                                     Clare Tomkins, Meta | Laura Yeates, Clifford Chance                                      2:05pm       RETAIL OF THE FUTURE: TRENDS & STRATEGIES FOR THE
                                                                                                                                           RETAIL OF TOMORROW
                        2:40pm       INSPIRING GEN Z TO LEAD CHANGE THROUGH UK POLICING                                                    Alexandros Drosinos, Mapp Digital
                                     Clare Power, Police Now | Tracy Wood, Renegade Communications
                                                                                                                              2:30pm       MEET THE FASHION INNOVATORS WINNING OVER GEN Z
                        3:05pm       INFLUENCERS: THE KEY TO HIRING GEN Z TALENT IN 2022                                                   CHAIR Katie Ramsingh, Copywriter for Fashion + Beauty Brands |
                                     Milimo Banji, TapIn                                                                                   Lucy Hall, LOANHOOD | Marisa Thomas, EVERPRESS

                        3:30pm       GEN Z TAKEOVER - WHAT WE WANT FROM WORK                                                  3:05pm       SHAPING GEN Z PURCHASING BEHAVIOUR IN THE METAVERSE
                                     CHAIR Conor Cotton, Not Going To Uni | Haider Ali | Alika Lee |                                       Charlie Regis, Styliff Tech
                                     Utkarsha Nikam | Jemima Parasram
                                                                                                                              3:30pm       FRIENDFLUENCERS: THE DEMOCRATIC FUTURE OF
                        4:05pm       GEN Z AND THE FUTURE OF WORK IN WEB3                                                                  INFLUENCER MARKETING
                                     HAM, hundo.careers                                                                                    Oliver Bourne, WYSPR

                    6                                                                                                                                                                                       7
YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
AGENDA – MAIN STAGE T1
9TH JUNE 2022

            A full day of live keynotes, panel discussions and                   1:00pm   YMS STREET FOOD FESTIVAL - LUNCH BREAK
             Q&As from leading brands and top advertisers.                                Grab some lunch from our street food trucks and choose from vegan
                                                                                          burgers and fries from The Gnarbecue, delicious crepes from
                                                                                          The Crepe Stop and delicious Bao buns from Bau Cuisine.
8:00am      DOORS OPEN, REGISTRATION & NETWORKING BREAKFAST                               Plus head over to our exhibition hall.
            Get warmed up for Day 2 with an espresso from Gold Box Coffee
            Roasters or a freshly brewed cup from Square Mile Coffee Roasters.   2:00pm   A MOMENT OF MINDFULNESS
                                                                                          Scarlett Wilde
9:30am      WELCOME TO YMS DAY 2
            Jackie Adedeji, TV Presenter, Podcast Personality and Columnist      2:05pm   GETTING SERIOUS ABOUT SOCIAL MOBILITY:
                                                                                          FIRESIDE CHAT WITH EVE WILLIAMS, CMO OF EBAY
9:40am      CHAIR'S ADDRESS                                                               Eve Williams, eBay | Chloé Hampton, The 93 Percent Foundation
            Jackie Adedeji, TV Presenter, Podcast Personality and Columnist
                                                                                 2:40pm   GEN Z AND EXPERIMENTATION - HOW TO ENGAGE,
9:50am      WHAT HAPPENS WHEN YOU GIVE YOUNG PEOPLE                                       ATTRACT AND CONVERT THE ZOOMERS TO A PREMIUM
            CONTROL OF YOUR CAMPAIGNS?                                                    ATHLEISURE BRAND
            Eloïse Malone, Effervescent | Andy Mortimer, Co-op Foundation                 John Casey, New Era Cap

10:25am     TESTING GEN Z’S BULL SH** METER ON YOUR                              3:00pm   MINI COFFEE & NETWORKING BREAK
            MARKETING CAMPAIGNS
            Aneesh Dhawan, Knit                                                  3:20pm   PANEL: OWNING THE AWKWARD: CREATING SPACE FOR TRICKY
                                                                                          CONVERSATIONS AND VULNERABILITY BETWEEN YOUNG MEN
11:00am     COFFEE & NETWORKING BREAK                                                     CHAIR Saul Parker, The Good Side | Sarah Sternberg, Movember |
            Check out our exhibition hall and grab an espresso from Gold Box              Callux, YouTuber
            Coffee Roasters or a freshly brewed cup from Square Mile
            Coffee Roasters.                                                     3:55pm   WHICH WAY TO THE METAVERSE, PLEASE?
                                                                                          Luke Franks, Welcome to the Metaverse | Maliha Abidi, Women Rise NFT
11:30am     PANEL: WHAT DOES GEN Z DO FOR FUN?
            ENTERTAINMENT TRENDS FOR 2022 AND BEYOND                             4:25pm   CHAIR'S CLOSING REMARKS
                   Oliver Lewis, The FIFTH | Makai Fray, Content Creator |
                CHAIR                                                                     Jackie Adedeji, TV Presenter, Podcast Personality and Columnist
            Paul Nesbitt, Twitch | Joss Patterson, Amazon Prime Video |
            Ruth Storey, Merlin Entertainments

12:10pm     WEB 3.0 AND THE NEW ERA OF INFLUENCER
            MARKETING STRATEGIES
            Maira Genovese, MG Empower

12:35pm     WAR PAINT FOR MEN & JAAQ - DANNY’S STORY
            Danny Gray, War Paint for Men & JAAQ

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
AGENDA – BREAK OUT TRACKS
                   9TH JUNE 2022

                        STUDENT MARKETING TRACK | 9:30AM - 11:45AM

                        9:30am       WELCOME + STUDENT SPENDS AND TRENDS
                                     Becky Hopwood, UCAS

                        9:50am       GEN Z TAKEOVER: WHAT STUDENTS REALLY WANT FROM
                                     THEIR UNIVERSITY EXPERIENCE
                                     CHAIR Becky Hopwood, UCAS |
                                     George Obolo, The Black Excellence Network |
                                     Obinna Okereke, Coventry University Students' Union |
                                     Amy Vince, University of Hertfordshire

                        10:25am      WHY YOU SHOULD SPEND LESS MONEY ON YOUR CONTENT
                                     Simon Lucey, Hype Collective

                        10:50am      MARKETING TO AD SAVVY STUDENTS: DESIGNING
                                     EXPERIENCES THAT MAKE A LASTING IMPRESSION                                             MARKETING LEADERSHIP TRACK | 11:30AM - 1:00PM
TRACK STAGE - T5

                                     CHAIR  Drew Crawford, Adgen |
                                     Abby Guthrie Svanholm, Keystone Education Group |                                      11:30am          WELCOME TO THE MARKETING LEADERSHIP TRACK
                                     Daniel Nyirenda, De Montfort University | Kendra Rogers, psLondon
                                                                                                                            11:35am          PANEL: LESSONS IN MARKETING LEADERSHIP
                        11:20am      FRESHERS 2022 - A NEW ERA OF CAMPUS MEDIA                                                               CHAIR Miranda Glover, UNRVLD | Katie Adams, Hollister Co |
                                     Nick Musto, native                                                                                      John Casey, New Era Cap | Richard Clark, Feelunique.com @ Sephora |
                                                                                                                                             Simon Llanos, Contiki Travel

                                                                                                         TRACK STAGE - T4
                                                                                                                            12:15pm          PANEL: THE STARTUP CMO - WHAT IT REALLY MEANS TO BE
                        ECOMMERCE TRACK | 2:00PM - 3:30PM                                                                                    A CHALLENGER BRAND
                                                                                                                                             CHAIR Lulu Laidlaw-Smith, Rip It Up Start Again |
                        2:00pm       WELCOME FROM STUDENT BEANS                                                                              Katie McPhee, Sust Global | Yoann Pavy, Nude |
                                     Charity Ibhadon, Student Beans                                                                          Michael Wilkinson, EVERYTHING

                        2:05pm       PANEL: GEN Z AND THE FUTURE OF ECOMMERCE
                                     CHAIR Charity Ibhadon, Student Beans |
                                     Laurina Kennedy, Skinnydip London | Nick Handley, Rise At Seven                        MASTERCLASS HOSTED BY SMRS | 2:00PM - 3:00PM

                        2:40pm       THE VISUAL GENERATION: GEN ‘SEE’ & UGC                                                 HIGHER EDUCATION:
                                     Andy Mallinson, Nosto | Chris Longshaw, SikSilk                                        TAKING YOUR ONLINE LEARNING STRATEGY BEYOND 2022

                        3:05pm       ECOM SUCCESS STORIES: HOW ECOMMERCE BRANDS BUILD                                       In this masterclass hosted by SMRS get an understanding of the opportunities and
                                     A STRONG RELATIONSHIP WITH GEN Z THROUGH MARKETING                                     challenges in the online learning market and how marketing and recruitment has
                                     Mathias Eriksson, Juni                                                                 adapted to accommodate the rise of online learning.

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
MAP OF VENUE                                                                                                                                                 EXHIBITORS

                                                                                                                              FIRST FLOOR                    T2            01 - HYPE COLLECTIVE                                          14 - WYSPR
                                                                                                                                                                           02 - THE PRINCE'S TRUST                                       15 - DIG-IN
                                                              25         24

                                 T3 T3
                                                                                       23
                                                                                                  YMS ARTIS
                                                                                                    AT WORK
                                                                                                           T                                                               03 - MAPP                                                     16 - PLAYPLAY
                                                                                                                     F
                                                 COFFEE                 31
                                                                                                                                                         F
                                                                                                                                                                           05 - ITERABLE                                                 17 - VOUCHERCODES
                                                 LOUNGE
                                                                   34             32                                                                    05
                                                                                                                                                                           06 - TAILIFY                                                  18 - SFS MEDIA
                                                                             33
                                                                                             NETWORKI
                                                                                                     NG
                                  F    C
                                                         40                                                     21                                                         07 - BONA FIDE                                                19 - STUDENT MARKETING COMPANY
                                                                        41                                                     13
     W/C                                                                                                                                 10        03
           W/C
                                                                                                                20                                                         08 - CAMPUS INDUSTRIES                                        20 - MG EMPOWER
                                                                                                                                   C
                                                                                            W/C                                                                            09 - YOUTH CARD                                               21 - CONSTANT CO
                                                                                                                              14        09

                                                                                                                                                    F                      10 - POWER2
                                                                                                                                              T2
 TRACK STAGE                                                                                      W/C                     15        08
                                           TRACK STAGE

      T4                                     T5                                                                                                                            13 - YOUTHSIGHT
                                                                                                                                                   02
                         QUIET
                         SPACE                                                                             19            16         07
                                                                                                                                                   01

                                                                                                          18             17        06

                                                                                                                                                             T3            23 - UCAS                                                     32 - KRPT
                                                                                                                                                                           24 - THE STUDENT / PART OF TIMES                              33 - NOSTO
                                                                                                                                                                               HIGHER EDUCATION
                                                                                                                                                                                                                                         34 - MASSFLUENCER
                                                                                                                                                                           25 - BRANDED CONTENT
                                                                                                                                                                                                                                         40 - GUSTO
                                                                                                                                                                                MARKETING ASSOCIATION
                                                W/C       W/C                                                                                                                                                                            41 - KNIT
                                                                                                                                                                           31 - JUNI
                                                                                                                                   REGISTRATION

                                                      MAIN STAGE
                 SPEAKER’S                                                                                                             AREA
                  LOUNGE

                                                          T1
                                                                                                                                                             T4            QUIET SPACE                        Take a moment for some quiet time or catch up on emails.

           F     Food            C    Coffee                            Exhibitor                  Fire Exit                                                 By allowing a sponsor or exhibitor to scan your badge, you understand that you are providing the exhibitor or sponsor with your
                                                                                                                                                             registered information & data for them to contact you.

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YOUTH MARKETING STRATEGY 2022 - FESTIVAL GUIDE - Voxburner
MEET THE INDUSTRY
SILVER PARTNERS                                ITERABLE                                           SMRS                                                CAMPUS INDUSTRIES
                                               T2 - STAND 5                                       HIGHER EDUCATION PARTNER                            T2 - STAND 8
CHANNEL 4
                                               Iterable is a cross-channel platform that powers   We deliver strategic marketing campaigns and        360 student marketing agency
The youngest public service broadcaster        unified customer experiences.                      consultancy that have an impact in the UK and all
in the world                                                                                      around the world.                                   Email:     richard@campusindustries.co.uk
                                               Email:     thomas.bresson@iterable.com                                                                 Phone:     +44 (0) 1132 441010
Web:      www.4sales.com                       Phone:     +44 (0) 208 611 5910                    Email:    dan.beynon@smrs.co.uk                     Web:       campusindustries.co.uk
                                               Web:       iterable.com                            Web:      www.smrs.co.uk
KNIT                                                                                                                                                  CONSTANT CO
T3 - STAND 41                                  MG EMPOWER                                         UCAS                                                T2 - STAND 21
                                               T2 - STAND 20                                      STUDENT MARKETING PARTNER
On-Demand Gen Z Insights                                                                          T3 - STAND 23                                       Beautiful shopper journeys for social and digital,
                                               Digital marketing powerhouse.                                                                          made easy.
Email:    logan@goknit.com                                                                        The go-to for reaching GenZ.
Web:      goknit.com                           Email:     andrea.cortes@mgempower.com                                                                 Web:       constant.co
                                               Phone:     +44 (0) 7444 016835                     Email:    n.mcclymont@ucas.ac.uk
STUDENT BEANS                                  Web:       www.mgempower.com                       Phone:    +44 (0) 1242 223730                       DIG-IN
T2                                                                                                Web:      ucas.com/commercial                       T2 - STAND 15
                                               YOUTHSIGHT
Your gateway to success with Gen Z             T2 - STAND 13                                      EVENT PARTNERS                                      Dig-In provide the official University Welcome Boxes
                                                                                                                                                      to 500,000 Freshers every year
Web:      partner.studentbeans.com             An independent youth research business, focused    ADGEN
                                               on the under 30s market                                                                                Email:     neil@digin.co.uk
THE PRINCE'S TRUST                                                                                Specialist media planning and buying agency         Phone:     +44 (0) 7849 308337
T2 - STAND 2                                   Email:     tatenda@youthsight.com                  with a difference.                                  Web:       digin.co.uk
                                               Phone:     +44 (0) 2039 616291
The Prince’s Trust believes that every young   Web:       www.youthsight.com                      Email:    tom.dyer@adgenuk.com                      EFFERVESCENT
person should have the chance to succeed                                                          Web:      adgenuk.com
                                               SPECIALIST PARTNERS                                                                                    Campaigns made with young people
Email:    nick.vassallo@princes-trust.org.uk                                                      BONA FIDE
Phone:    +44 (0) 7904 912365                  TAILIFY                                            T2 - STAND 7                                        Email:     richard@eff.org.uk
Web:      www.princes-trust.org.uk             INFLUENCER MARKETING PARTNER                                                                           Phone:     +44 (0) 7748324884
                                               T2 - STAND 6                                       Nano-influencer platform - connect with thousands   Web:       eff.org.uk
BRONZE PARTNERS                                                                                   of authentic influencers
                                               Advancing the science of influence.                                                                    GUSTO
INSITES CONSULTING                                                                                Email:    kayleigh@wearebonafide.co.uk              T3 - STAND 40
                                               Email:     fredrik.andersson@tailify.com           Phone:    +44 (0) 1132 441010
A tech-enabled global research agency          Phone:     +44 (0) 7481 486730                     Web:      www.wearebonafide.co.uk                   Creative Video Agency
                                               Web:       tailify.com
Web:      insites-consulting.com                                                                                                                      Email:     dan@gusto.film
                                                                                                                                                      Phone:     +44 (0) 7531 127064
                                                                                                                                                      Web:       gusto.film

14                                                                                                                                                                                                         15
MEET THE INDUSTRY
HYPE COLLECTIVE                                    MASSFLUENCER                                          POWER2                                                  THE STUDENT / PART OF
T2 - STAND 1                                       T3 - STAND 34                                         T2 - STAND 10                                           TIMES HIGHER EDUCATION
                                                                                                                                                                 T3 - STAND 24
Campaigns co-created with students.                Global data-driven performance platform for           Mobile Comms specialists
                                                   Influencer market.                                                                                            Your partner to engage students.
Email:    simon@hypecollective.co.uk                                                                     Email:     simon.fraylich@WeArePower2.com
Phone:    +44 (0) 7776 142827                      Email:     acakste@massfluencer.com                   Phone:     +44 (0) 7739 628343                          Email:     richard.morris@timeshighereducation.com
Web:      hypecollective.co.uk                     Phone:     +46 7065 20902                             Web:       www.wearepower2.com                          Phone:     +44 (0) 7718 589058
                                                   Web:       www.massfluencer.com                                                                               Web:       www.timeshighereducation.com/student
JUNI                                                                                                     SFS MEDIA
T3 - STAND 31                                      NATIVE                                                T2 - STAND 18                                           VOUCHERCODES
                                                                                                                                                                 T2 - STAND 17
Financial companion for ecommerce entrepreneurs.   native is a platform that connects students with      Change makers.
                                                   amazing experiences.                                                                                          The UK’s largest voucher website
Email:    jenna@juni.co                                                                                  Email:     steven@sfsmedia.co.uk
Phone:    +1 647 216 5396                          Email:     volkerballueder@native.fm                  Phone:     +44 (0) 7715 434054                          Email:     angus.drummond@rmn.com
Web:      juni.co/yms22                            Phone:     +44 (0) 7814 467965                        Web:       sfsmedia.co.uk                               Web:       www.vouchercodes.co.uk
                                                   Web:       native.fm
JUNK KOUTURE                                                                                             STUDENT MARKETING                                       WYSPR
                                                   NOSTO                                                 COMPANY                                                 T2 - STAND 14
Youth sustainable fashion competition              T3 - STAND 33                                         T2 - STAND 19
                                                                                                                                                                 WYSPR turns consumers as Influencers.
Web:      www.junkkouture.com                      An AI-Powered Commerce Experience Platform            Do you want your brand to be seen by millions of
                                                                                                         students multiple times a day?                          Email:     Oliver@wyspr.co.uk
KRPT                                               Email:     andy.mallinson@nosto.com                                                                           Phone:     +44 (0) 7718 218725
T3 - STAND 32                                      Phone:     +44 (0) 7534 035715                        Email:     darran@thestudentmarketingcompany.co.uk      Web:       www.wyspr.co.uk
                                                   Web:       nosto.com                                  Phone:     (798) 945-7064
Growing Brands In Culture                                                                                Web:       thestudentmarketingcompany.co.uk             YOUTH CARD
                                                   PLAYPLAY                                                                                                      T2 - STAND 9
Phone:    +44 (0) 7837 703833                      T2 - STAND 16                                         STYLIFF TECH
Web:      krpt.co.uk                                                                                                                                             Increase youth social mobility
                                                   PlayPlay is the online video creation solution that   Styliff Tech is one of the leading digital innovation
MAPP                                               enables communication teams to turn any message       studios in the UK.                                      Email:     chloe.reilly@speakersforschools.org
T2 - STAND 3                                       into a compelling video.                                                                                      Phone:     +44 (0) 7399 626011
                                                                                                         Email:     charlie.regis@styliff.com                    Web:       youthcard.org
#1 insight-led customer experience platform        Email:     martin@playplay.com                        Phone:     +44 (0) 7949 236651
                                                   Phone:     (063) 537-3534                             Web:       styliff.com
Email:    patrick.guidi@mapp.com                   Web:       playplay.com
Phone:    +44 (0) 7958 027801                                                                            TAPIN                                                   OUR MEDIA PARTNERS
Web:      mapp.com                                 THE FIFTH
                                                                                                         Gen Z Talent Agency
                                                   Creative agency doing things differently.
                                                                                                         Email:     ryan@wearetapin.com
                                                   Email:     barry.louth@fifth.co                       Phone:     +44 (0) 7713 435552
                                                   Web:       fifth.co                                   Web:       link.wearetapin.com/attractingblacktalent

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YOUTH
                                                                                                                                                                                                 MARKETING
                                                                                                                                                                                                 STRATEGY
                                                                                                                                                                                                 IS BACK GLOBALLY

                                                                                                                                                                                                                                     YMS22 SFO
                                                                                                                                                                                                                                     13 October 2022

                                                                                                                                                                                                                                     YMS23 NYC
                                                                                                                                                                                                                                     22–23 March 2023

                                                                                                                                                                                                                                     YMS23 LDN
                                                                                                                                                                                                                                     9–10 June 2023
Want to help transform the
future for the next generation?                                                                                                                                                                  Get involved today and be part of
                                                                                                                                                                                                 the youth marketing conversation
Come visit our stall to talk about how a collaboration with
The Prince’s Trust can deliver real impact for your customers.                                                                                                                                   ymsfestival@voxburner.com

Find out more:                                                                                                                                       @princestrust
princes-trust.org.uk
       18
DSN 5532 © The Prince’s Trust 2022 – all rights reserved. The Prince’s Trust is a registered charity, incorporated by Royal Charter in England. Registered number RC000772. Registered office:
The Prince’s Trust, The Prince’s Trust South London Centre, 8 Glade Path, London, SE1 8EG. Registered charity number in England and Wales: 1079675 and Scotland: SC041198.
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SUPPORTING
YMS22 LDN

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