WORLD OSTEOPOROSIS DAY - 2021 Campaign IOF National and Patient Societies Webinar 25 June 2021, 11:00 AM -12:00 PM CET - 2021 Campaign IOF ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WORLD OSTEOPOROSIS DAY 2021 Campaign IOF National and Patient Societies Webinar 25 June 2021, 11:00 AM -12:00 PM CET
WORLD OSTEOPOROSIS DAY Overview • Largest global awareness campaign on the prevention, diagnosis and treatment of osteoporosis • Celebrated on October 20, with events typically held throughout October • Targets public/patients, HCPs, media & policy makers • Activities organized by national patient and medical societies worldwide • IOF provides taglines, resources and a global platform for activities, to be freely used and adapted by CNS
GOALS OF WORLD OSTEOPOROSIS DAY
2021 TAGLINE:
”Take Action for Bone Health”
➢ World Osteoporosis Day 2021 will focus on the need to take
action for osteoporosis and fracture prevention
➢ We will engage with key stakeholders including the public,
patients, policy makers, hospital to raise awareness and drive
action.
➢ The campaign will call on the public and patients to take action for
their bone health, to ultimately reduce the risk of osteoporosis
and fractures at all stages of life.
SAMPLE POSTERS • 2021 Vertebral Fractures Prevention Poster • 2021 Nutrition Poster • 2021 Falls Prevention Poster
SAMPLE POSTERS • 2021 Post-Fracture Care Poster • 2021 Treatment Poster • 2021 Hip Fracture in Women Poster
CNS GRANT
• IOF will support digital campaigns with active use of social media channels to communicate to the
public/patients actions which can promote good bone health and prevent fragility fractures.
• IOF encourages CNS members to redirect to the Risk Check (available in 36 languages) or raise
awareness of key messages such as the need for testing, adherence to treatment, bone-healthy
nutrition and lifestyle.
• ELIGIBILITY CRITERIA
➢ CNS Full members
• DIGITAL CAMPAIGN CRITERIA
➢ A social media campaign with key prevention messages, or links to the Risk Check, which
includes paid promotions online, or ‘boosted’ posts through your social media channels to
help reach a larger target audience
➢ IDEAS AND SUGGESTIONS
➢ Redirect to the Risk Check (available in 36 languages) or raise awareness of key messages
such as the need for testing, adherence to treatment, bone-healthy nutrition and lifestyle.
➢ The creation of a new informational video, which would be disseminated via your
organization’s social media accounts and website
➢ Holding a virtual public session/Q&A with experts, with invitations disseminated via your
organization’s social media accounts
➢ Campaign/posts using any IOF existing resources (translated into your language with your
logo and contact)
CNS GRANT DETAILS
• Call for application – June 28th, 2021
• Application form must be submitted by July 31st, 2021 and describe the
digital campaign in detail
• Grants will be allocated to the best digital campaign proposals from the
5 regions
• 500 Swiss Francs per grant
Deadline Grant
application – July 31st World Osteoporosis
Call for application –
2021 Day – October 20th 2021
June 28th 2021
WOD Resources Existing resources available – all open access ➢ WOD website: www.worldosteoporosisday.org ➢ Risk Check materials available in multiple languages ➢ Resources from previous campaigns (brochures, posters, banners etc.)
WOD Resources New resources available this year – Patient outreach ➢ Take Action for Bone Health Posters ➢ Updated brochure Osteoporosis in Men ➢ Global Patient Charter revamped website & infographic ➢ Social media banners • Exclusive benefit for CNS: design files available for local adaptation (language)
WOD Resources
New resources available this year – Policy resources
➢ Capture the Fracture® Partnership Guidance for Policy Shaping Resources:
• Generic Narrative – Executive Summary – Slide Kit – Infographic
➢ SCOPE 2021 Resources – A Scorecard for osteoporosis in Europe
• Main report - Scorecard – Infographics
• Exclusive benefit for CNS: design files available for local adaptation
(language)WOD TOOLKIT • Statistics you may use in your campaign • Social media resources and posts • Messages directed to the public and • Hashtags for the 2021 WOD Campaign patients, and policymakers • Examples to inspire your next event
REVAMPED WOD WEBSITE
www.worldosteoporosisday.orgPROMOTION OF YOUR ACTIVITIES
Don’t forget to share your activities
and events with us for promotion on
the WOD website!
• Your activities will be promoted on the
World Osteoporosis Day Map of Events,
available on the WOD Website
• Upload the details (date, speakers,
pictures/images) of your event/activities
• If you are facing difficulties in uploading
your event, do not hesitate to contact
usSOCIAL MEDIA BANNERS
RISK CHECK RESOURCES • All Risk Check resources are available in 36 languages • Risk Check Poster • Risk Check Leaflet • Online Risk Check
IOF GLOBAL PATIENT CHARTER
Outline
• Aim: advocate for patient’s rights (diagnosis, care, voice and
support) – take action for a world without fragility fractures
• WOD is an ideal occasion to draw attention to the burden of
osteoporosis through the IOF Global Patient Charter
✓ Circulate petition at your event
✓ Include link to Risk Check and the Global Patient
Charter in your digital campaign
• For in-person events use tablets and computers to invite the
public to:
✓ Sign the Charter online
✓ Take the online Osteoporosis Risk Check
• Online resources available in different languages
(website: http://globalpatientcharter.osteoporosis.foundation)
• GPC Factsheet
• GPC InfographicWORLD OSTEOPOROSIS DAY
Involvement of IOF Member Societies
• Promotion of the World Osteoporosis Day at national/regional level
o Awareness campaigns
o Events
o Media outreach
• Educate lay public, patients, HCPs, policy makers and media
• Change perception of the diseaseCONTACT DETAILS For any queries kindly contact: • Anastasia Soulié anastasia.soulie@osteoporosis.foundation or • Loreleï Demullier lorelei.demullier@osteoporosis.foundation
WCO-IOF-ESCEO 2021 & CNS VIRTUAL VILLAGE • IOF CNS Members are entitled to up to 20 free registrations to the WCO-IOF-ESCEO 2021 • Once again, IOF will hold a virtual CNS Village • CNS Members will have the opportunity to showcase their activities on a virtual display panel
Q&A
Our vision is a world without fragility fractures,
in which healthy mobility is a reality for all.
Join usYou can also read
