WITS Strategy 2018 - 2020 approved 9 December 2017 - WITS Ireland
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WITS Strategy 2018 – 2020 approved 9 December 2017
WITS Our VALUES: • Fair play • Evidence-informed • Generosity • Progress-driven Our VISION: A society where women have equal opportunities, experiences and recognition in STEM.
WITS Mission A voluntary, independent organisation advocating, connecting and acting for women to benefit society as full and vital participants in STEM
3 Year Goal To grow our profile and membership and collaborate with like-minded organisations to progress our mission of advocating, acting and connecting to have women as full participants in STEM
Strategic Objective 1: Membership
DESCRIPTION BY… METRICS ACTIONS
SO1 MEMBERSHIP YE2020 • 800 • Review corporate membership model. To include
Increase our individual proposal for corporate sponsorship of events or
membership to members collaborative projects
800 individual • 10 Corporate • Campaigns to attract full time students to renew
members and Members • Clarify what we offer to members – corporates,
have • Collaborative individuals, students
collaborative relationships • Campaign to recruit members, in particular
relationships with at least corporates
with corporate 50% of • Consolidate and expand regional groups
members corporate
members
WITS AGM 2017 5Strategic Objective 2: Resourcing
DESCRIPTION BY… METRICS ACTIONS
SO2 RESOURCING YE2020 Effective, fully • Develop a sub-committee model to manage and share workload
Have an effective resourced sub- • Document roles and responsibilities required.
sub-committee committees to • Identify sub-committees required and Executive Committee
model to manage manage member to head up
and share • Membership • Set expectations for contribution by Executive Committee
workload • Profile members
• Events • Identify skills gaps and nominate suitably qualified members to
• Policy Exec
• Campaigns • Ask corporates for Admin & other support
• Educating / • Allocate roles and responsibilities
Informing • Ongoing reporting and review by sub-committees
that report via Exec • Use suitable technology to manage work and automate where
Member to Exec possible
meeting monthly • Develop student project model (e.g.: journalism students for
newsletter)
• Work on steamlining / sharing of mailbox admin, processing
memberships, newsletter & other such tasks
• Consider virtual assistants for any work that can be outsourced
• Consider setting up WITS Chapters in 3rd level institutions.
Establish guidelinesStrategic Objective 3: Profile
DESCRIPTION BY… METRICS ACTIONS
SO3 PROFILE YE2020 • Monitor • Identify where we don’t have profile (seems to be
Increase Social Media with corporates)
Profile of activity & • Complete Update of website
WITS report o Story of WITS
annually o Historical pictures
• 25% annual o Timeline
increase in o Share links to other organisations via website
# events o Blog posts by high profile invitees
WITS are o Progress, timeline, equal pay etc.
invited to • Resource regular updating of website
• 75% of • Update brochure (annually)
corporates • Corporate membership campaign ( See also SO1)
we • Marketing/PR/ Social Media campaign
approach • Attend / represent WITS at invited events with
have heard photos
of us prior • Lab Coats and Lace eBook
to our • Collaborate with organisations with similar
engagement objectives
7
with themStrategic Objective 4: Advocating
DESCRIPTION BY… METRICS ACTIONS
SO4 ADVOCATING YE2018 • Have defined • Define WITS’ desired advocacy and lobbying impacts
Policy sub- specific in line with our Action Manifesto
committee to desired • Consider what alliances / partnerships we should
have impacts. engage in to support our efforts
developed YE2020 Quarterly • Work to positively influence policy and laws that
and delivered review of impact on women in STEM and to deliver on the
on a advocacy & desired impacts specified.
programme of lobbying • Implement Quarterly review against desired impacts
advocacy and impact and
lobbying work outcomes
WITS AGM 2017 8Strategic Objective 5: Acting
(Campaigns)
DESCRIPTION BY… METRICS ACTIONS
SO5 ACTING YE2020 • Annual • Identify issues for which we want to raise
(CAMPAIGNS) campaign awareness and call to action (or other – e.g.:
Run annual that has campaign that celebrates achievements by women
campaign that achieved pre- in STEM, “sexism of the week”, initiatives like
combines raising defined “manel watch”)
awareness about metrics (e.g.: • Identify & approach potential collaborators, incl
an issue that Twitter marketing & creative resources at corporate
impacts women’s hashtag / members
full participation trending) • Decide on issue on which to focus
in STEM (e.g.: • Define campaign, incl info & data, audience, call to
gender pay gap, action, tools & media to be used & metrics for
crocodile jaw, success
leaky pipeline, • Implement & monitor
win-win for men, • Report back to Executive
family friendly
policies, micro-
inequalities) with
a call to action 9Strategic Objective 6: Acting
(Educating)
DESCRIPTION BY… METRICS ACTIONS
SO6 ACTING 2020 • Have defined • Recognise that all employers are now STEM
(EDUCATING/ specific desired employers
INFORMING) outcomes. • Identify and review who we want to inform /
Disseminate Quarterly review educate and on what
information of advocacy & o Examples: Mixers, role models etc..
regarding “what lobbying impact o Focus on parents
works” to and outcomes • Consider working with employers &
employers and educators to support implementation of
educators for “what works”
STEM careers • Match employers & educators with others
who can help them meet their goals
• Implement Quarterly review against desired
impacts
WITS AGM 2017 10Strategic Objective 7: Connecting
DESCRIPTION BY… METRICS ACTIONS
SO7 CONNECTING 2020 • Annual • Develop annual programme of activities,
Deliver a programme of bearing in mind our broad range of members
programme of activities (10 in • Consider collaboration with corporates or
activities (events, Dublin and similar organisations
workshops, average of 2 per • Customised PR for each activity to maximize
webinars, region) that attendance
company visits, includes a • Allocate responsibility for each event to a
coaching groups networking member of the Events sub-committee
etc.) that element • Organize each activity
educates, • Average of >75% • Run at least one event to which everyone
inspires and capacity has to bring a man
connects attendance at
members events
• Majority of
attendees rate
event “Very
Good” or
“Excellent” WITS AGM 2017 11Thank you!
PO Box 3783, Dublin 4
Email: info@witsireland.com
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