WHITE PAPER BLOCKCHAIN 9CO/T9
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THE9COMPANY Vision In ancient countries, numbers were given many different meanings. The number "8" is the eight directions that make up the earth, which is the number that completes the earth, and the number that adds the eight directions that make up the earth, which means "9" is the number of the realm of God. The9 company recognizes the philosophical ideology of blockchain and is confident that blockchain will be a representative system of the world in the near future. Moreover, unlike other businesses, we believe the potation of “Resources-based system” is the eight directions and The 9 company will be at the center. Therefore, number “9” is the will and the vison of The9 company. 3 BLOCKCHAIN 9CO/T9 WHITE PAPER
9CO/T9 Business Philosophy “Be equal in tourism!” Tourism is an important place in human life, people learn life through travel, plan new businesses, meet their loved ones and start a family. THE9 company intends to draw a grand picture to overcome the obstacles to the inconvenience of language in the way of experiencing tourism, the inconvenience of exchange and loss of value issued by the payment system of each country's currency, and the inconvenience of loss of reward value in the operating system of natives and foreigners. THE9COMPANY is with THE9COMPANYKOREA, the world's largest kiosk operator provides free kiosk ticketing and management systems for tourist destinations around the world and ordering kiosks for merchants around the world. Lkorea, has the licensee in Korea about China’s largest in-bound tourism OTA LVMAMA with 259 million members worldwide. EXALAB, developed mainnet first in Korea, has artificial intelligence and big data technology, developing various service programs for LVMAMA Korea’s travel applications and ordering kiosk and proving technologies for 9CO/T9 projects. PayExpress, a global hybrid PG company that provides hybrid payment services in kiosks around the world where TE9COMPANYKOREA is in operation. provides freedom of speech anywhere in the world. provides the freedom of payment, which does not cause inconvenience in exchange and loss of value due to exchange rate anywhere in the world. Provide globally integrated mileage services to foreigners to enable them to use meaningless mileages anywhere in the world. This is business philosophy of THE9COMPANY where provides 9CO/T9. 9CO/T9 Business Philosophy 4
Contents Prologue 07 Abstract 08 1. Business Foundation 09 2. Problems of Global facility Operators 15 1 Problems of facility operation business 2 Problems of global tourist industry 3 Absence of support system 3. The Problem Solving Suggested by THE9 18 1 Resolution of pending issues 2 Resolution of user issues 3 Resolution of system issues 4. Introduction of business 22 1 THE9 Company profile 2 THE9 Business objective 3 THE9 Composition of business 5. Global Entry Status and Planning 32 6. Token Project Plan 37 7. Conclusion 42 8. THE9COMPANY / THE9 TEAM / ADVISER 43 9. Legal Consideration 47
Prologue “Rusted Nail” As of 2018, entering the fourth industrial revolution, the most popular ticketing system in tour sites around the world is the "nail." Still, famous tour sites around the world take away tickets, give them to tourists, and place one on a nail in front of the ticket office clerk. Maybe the way they use is a little bit uncomfortable and cumbersome, but it's the optimal system in terms of Earth and nature. The9 company respects this primary ticketing system. Based on respect, we want to have fare profits and advantages with tourists who visit tour sites. This is begging of The9 company for global tourist industry. 07 BLOCKCHAIN 9CO/T9 WHITE PAPER
Abstract The9 company is a firm that manages the businesses such as payment interlocking devices and operating systems such as kiosks and gates, ticketing system, possessing payment system, providing to public facilities with no charge and receiving commission for their use. From 2016, THE9 and partners have been operating the business through various forms of contracts in Korea, China, Indonesia, and Vietnam, etc. In the future, expecting to enter Europe, the USA and across Asia such as Japan, Malaysia market. Based on its know-how in conducting various devices, operating systems, ticketing systems, and payment systems, THE9 has directly provided benefits such as practical cost reduction and efficient marketing by linking with stores, stadiums, movie theaters, and tourist sites, and recently provided users with direct benefits such as convenience and reduction of waiting time. THE9 company has been approached to the blockchain via a reverse method that combining the existing business system with blockchain linkage technology and token operation method to maximize competitiveness and scope of business. Through this reverse-type blockchain system, establish interconnection with its operational partners in each country, share mutual membership, support integrated policies and benefits to increase user revisit rates, increase operational costs, provide practical support for sharing of interests beyond convenience to users of the Alliance, and provide an increase in net tourism time. THE9 and partners are providing various systems and devices centered on operating systems in multi-use stores and tourist attractions without charge. In the tourist attractions when they use our services, we receive 200KRW per issuing a ticket or an attendance. Recently we are installing and operating in Korea and Asian countries. THE9 is establishing a blockchain system by sharing the technology of EXA Lab, which developed the Mainnet for the first time in Korea to efficiently connect the global network. In addition, the company is building an ecosystem through EXA Alliance, which shares the same vison. By the vison the company is expanding its foundation into a global network platform through the link between various businesses, while eliminating inconveniences presented based on current projects. Abstract 08
1. Business Foundation 1 THE9COMPANY LIMITED The9 company is the holding company that established for the global tourism operation system business and has a stake in five-nation operations corporation including 2subsidiary companies in Korea such as 9mm. Currently, the company is operating the Jeju island project and small business purpose kiosk project. 2 Target amount of installation in global tour sites. Tour site ticketing kiosk - 37,500 (2019~2024) Small business ordering 9 kiosk - 50million(2019~2024) 09 BLOCKCHAIN 9CO/T9 WHITE PAPER
2007 03. Korea's first 40-inch payment system and development of kiosks for ticket issuance 2009 02. C ompletion of the contract to supply new ticketing machines in CJCGV. CJCGV (Co.) 1st batch of 100 new ticketing machines. 10. CJCGV (Co.) First batch of 100 units installed 2010 02. Installation of 150 new machines for CJCGV stock 10. CJCGV (Co.) Image Advertisement Processing and Application of Full Screen System 1. Business Foundation 10
11. MOU for the photo-ticket part of the DIP and for the Handicapped Regional Complex Output Project 04. P atent-applied Kiosk Data Integration Control Kiosk 12. Applying CJCGV (Co.) BI change and concluding a Receiving Structure/Information Supply multilingual system contract 05. E -mart Coupon Kiosk Operating Solution 12. CJCGV (Co.) 100 additional new ticketing machines Development and Delivery 12. Select a preferred bidder for Lotteria's unmanned POS (KIOSK) test project. 12. China's largest travel site Lumma, a joint venture 2011 contract for issuing kiosks to tourist destinations. 07. CJCGV (Co.) 100 additional new machines delivered 08. Developing a Theater Operating System 11. Supply 83 Megabox-type ticket machines 11. Production and delivery of highway food ticket 2014 issuers 01. Lotte Tower Aquarium Unmanned POS (KIOSK) 12. Additional 57 new ticketing machines in CJCGV Preferred Negotiators stock are delivered. 03. H omeplus Coin Kiosk Manufacturing and Delivery Contract 05. D elivery and operation of CJCGV card photo-ticket service 2012 06. S upply contract and delivery of Max Movie 01. CJCGV (Co.) Direct delivery of new machines unmanned ticketing machines 02. C JCGV (Co.) Interactive Advertising System 09. O peration of unmanned ticketing machines and Development systems at the 2014 Asian Games in Incheon 04. 400 Mega Box (Co.) Cinus machines supply 12. Choosing a preferred bidder for CGV China's contract\ unmanned ticketing machine project 05. ( Co.) Joint Business Partnership for the Publication of LS Cable System 06. ( Co.) Completed 1,000 Contracts with Hanlim Pharmaceutical Co. and Pharmacy purpose Kiosk. 2015 07. U.S. WWL and the U.S. Professional Baseball 04. S elect a preferred bidder for Lotteria's unmanned Organization (WWL) have signed a contract to POS (KIOSK) project. supply the machines. 05. Contract and Deliver 450 Japanese Game Printers 12. Delivery of unmanned machines to the Korea 08. C ontract and Delivery of 248 CJ Korea Express Basketball League (SK Planet) delivery kiosks 12. Contract to install unmanned machines and systems 12. Contract for Development of Kiosk System for for the 2014 Incheon Asian Games Corona World Theater, Japan 2013 2016 01. CGV China Integrated Media (9 types) Installation 06. J eju Special Self-Governing Province 020 Service Agreement Operator Support 03. CJCGV (Co.) Supplied Unmanned Launch Vehicle 06. T 'way Air PhotoTicket Service Agreement 11 BLOCKCHAIN 9CO/T9 WHITE PAPER
06. D evelopment of Photo Card Kiosk for Everland 05. S igning the Agreement on the Delivery of Kiosk for 06. D evelopment of Soribada Music Card and Music Chinese Tourist Zone Card Kiosk 09. Developing a BLE (beacon) System for ticket ticketing 12. Development of Kiosk Payment System for Wechat in China 12. Developing a Photocard Printing System for Wechat in China 12. Development of Gglass Tower Kiosk for Chinese Tourism Area 2017 01. Kiosk Delivery Alliance for Alfamart, Indonesia 02. A greement with the Korea Service Industry Promotion Agency on the Development of Daehangno Performance System 07. Delivery of Indonesian Telecom Charging Kiosk Primary Test Kiosk 07. Indonesian Cinema 21 Movie Ticet rights Kiosk Convention 08. Contract for Delivery of Smart Bending Machine for Indonesia DOKU 08. Delivery of Indonesia Photo Ticket System 10. Convention on the Development of Kiosks and Systems in Indonesian Bus Terminal 12. GN and KT, disabled association and unmanned order kiosk development and acceptance 12. Paju Publishing Association's Education Keyosk Project Progress 2018 01. "Here, final bidding qualification for unmanned check-in check-out system 01. GN and Gangwon Province Tourism Area Contract for Ticket ticketing System 03. Indonesian Bus Terminal Kiosk Agreement 03. Kiosk Field Test for KT Food Trucks 05. First delivery of Indonesian Bus Terminal 1. Business Foundation 12
3 Tourist kiosk business 1) CHINA 2019.05 present. 162 Tour sites Operating 740 kiosks. 13 BLOCKCHAIN 9CO/T9 WHITE PAPER
2) INDONESIA Jakarta Bali ▲ Indonesia Contract for operation of tourism ▲ Indonesia Contract for operation of bus system terminal system 1. Business Foundation 14
3) JEJU-DO 1st place online ticket agency in Jeju island tour sites. System construction Provide kiosk and business partner systems. in Jeju island KIOSK operation System operation ◀ Contract for operation of tour sites system in Jeju island. 15 BLOCKCHAIN 9CO/T9 WHITE PAPER
2. Problems of Global facility Operators 1 Problems of facility operation business. 1) Increasement of operation cost Minimum wage per an hour of OECD (1) Increasement of fixed cost countries in 2016 Each country's policy toward workers is aimed at a rise in the minimum Country Dollar Won wage and a mandatory reduction in working hours every year. However, Austria 13.0 15,860 the sluggish global economy and inflation are driven by shrinking sales Luxemburg 12.1 14,762 and increasing fixed costs (especially labor costs), and by those issues, France 10.7 13,054 operators are getting uncertain about their business conditions. New Zealand 10.5 12,810 (2) Increasement of marketing cost UK 10.3 12,566 Business operators execute a variety of marketing and advertising Holland 9.7 11,640 to increase falling sales, however, advertising and marketing are less Germany 9.4 11,468 efficient than investment and operators are repeating a vicious cycle Canada 8.5 10,370 of increasing the associated costs again. USA 7.2 8,784 Japan 6.7 8,040 (3) Decrement of LIFE CYCLE of business Korea 5.3 6,470 The life cycle of global public works is getting shorter as technology ※ 1USD per 1220KWD OECD advances and information spreads faster. For commercial and independent multi-use facilities in Asian countries such as Korea and Japan, five to 10 years of business is a permanent cycle, a figure that has been shortened from 20 to 30 years ago, and the problem is that it will be shorter in the future. (4)Diversification of inflow channel of customer The development of the media has diversified the flow channel of customers. This diversity has confused the marketing cost and marketing results of operators, and business operators faced issues about customer inflows. 2 Problems of global tourist industry 1) Problems of tour sites (1) Settlement problems Tourism is a service-agent trade, not a real trade, and includes many variables in commercial activities. Thus, unlike the usual form of trade between countries, it is settled by the method of first-hand act and settlement. The settlement procedure for general tourist trade is as follows ① The recruitment and movement of tourists ② Local tourism ③ End local tourism ④ Settlement of expenses incurred in the event of tourism activities⑤ Cost settlement with the associated company ⑥ Sending invoices ⑦ Payment by international financial procedures 2. Problems of Global facility Operators 16
The settlement process usually takes four to six weeks. However, the settlement is not accomplished like that. According to the circumstance of an outbound company, problems such as settlement gets delay or unpaid issues may occur often. (2) Commission problems Most of the tourist sites pay high card fees, except in some countries. In particular, for foreign tourists' cards, the fees are applied differently by applying the country's fee rate. Card fee in Korea is around 3% and there are some countries take more than 5% for fee rate. (3) Lack of customer management and marketing systems Unlike other industries, the system application rate is very low for a tourist site. Korea, Europe, and the United States, where the IT industry has developed, are no exception. In Korea, more than 85 percent of all tourist attractions still have no ticket system, and most of them are done settlement by handwriting. As a result, labor costs are higher than necessary, and settlement accidents occur more frequently. Also, unlike the past, the portion of attraction and linked management of visitors is becoming vulnerable and unnecessary management costs are rising due to FIT(Foreign Independent Tour) has grown rapidity rather than group tours. 2) Problems of tourist (1) Lack of tourist time Since there is no operating system to manage the tourist sites, the risks are up to customers. Customers have to line up to buy tickets and to enter the market due to delays caused by confirmation of their admission. Also, overseas tourists have to wait again for a tax refund after the trip because of the weak foreign language service in the tourist area. The absence of the system consequently infringes on the tour time of tourists who came for sightseeing. If one visits three to four tourist attractions on a three-day basis, it will result in a waste of five to six hours of tourism time. This results in wasted tourist time as well as impairing the chances of additional sales in cities where other tourist and tourist destinations belong. As a result, it will have negative consequences for tourists, tourist destinations and their cities, all of them. (2) Increase of service charge and decrease of service quality The project operator's management costs increase eventually leads to an increase in service charges, forcing the price to rise every year, and the burden is responsible to the user. In addition, the increase in administrative costs will eventually lead to a reduction in personnel and operational costs, resulting in a decrease in service for users. (3) Problems of cost reduction There are other things that foreign tourists have to bear. High exchange rate and disablement of receiving benefits from tour sites or the government of the country when travel abroad. Most exchange fees are in the 5 percent or higher range except for USD, while some regions in Africa, Arab, Central Asia or South America incur exchange fees of 30 percent or more. Also, the exchange fee overlaps more than two times as you have to exchange money again when you return to your country after the tour. And in the case of coins, they are becoming worthless because they can not be exchanged. In addition, it is very difficult for foreign tourists to enjoy the system when it comes to mileage issued in overseas tourist spots or government-funded benefits to include tourist destinations. In the case of mileage, it is not easy for foreign tourists to receive payments, and if they are paid, they are either very 17 BLOCKCHAIN 9CO/T9 WHITE PAPER
limited or complicated. So the case of mileages paid to foreigners will be useless. (4) Difficulties due to language barrios While users travel abroad and use various facilities, they will face language problems. The use of facilities abroad is the same level of difficulty for the disabled. 3 Absence of support system 1) Business operator’s burden of building the system The only way to relieve the burden of increasing the cost of a business operator is to apply the system. Two things are needed to apply the system. One is an operating program and the other is a device that can act as an agent for ordering and approving, however, it takes an unaffordable amount of money to build an independent system from the perspective of a business operator. That is why most business operators want to introduce the system but are unable to do so. Developing and installing and operating systems and related hardware requires 500 to 600 million KRW for Korean standards, 1.5 billion KRW for European or U.S. standards, and 300 to 400 million KRW for Southeast Asia, but even if they spend and develop those costs, they don't easily make decisions about the system because you don't have the confidence or trust in a stable system. In addition, it is not easy for system developers to develop and operate a pan-availability system by applying the characteristics of tourism industries with different environments by tourist destination and country and In overseas cases, it is not easy to operate a global system operating company that also needs foothold facilities in maintenance or management. 2) Absence of global expertise Still, there are few companies that serve operating systems. This is because of the different nature of each commercial facility and the different payment methods and operating systems between countries, there are few general-purpose operating systems like Windows and Android that we use. In addition, even if such a system is built, not many companies have global maintenance capabilities or know-how in integrated management operations. 2. Problems of Global facility Operators 18
3. THE9’s solution to problem (Approach to problem solving) 1 THE9’s Approach to Problem Solving Problems THE9 seeks to solve existing issues as follows : Increase of fixed cost Diversification of inflow channel Business Operator Various problems of use Operating system device Problems abroad User/Customer System cost burden Proven system Business Increase of fixed cost Diversification of inflow channel Business Operator Various problems of use Blockchain system Problems abroad User/Customer System cost burden Proven system Business 19 BLOCKCHAIN 9CO/T9 WHITE PAPER
Increase of fixed cost Diversification of inflow channel Business Operator Various problems of use Blockchain Alliance Problems abroad User/Customer System cost burden Proven system Business 2 Specialized Blockchain System 1) Specialized Blockchain System The blockchain system under construction with EXA Lab is a blockchain system only for our business structure, which is different from the existing pan-availability blockchain system. This was established with the aim of linkage and conversion, and the linkage means; linkages were built around the link between primary service operators, the link between users, and the link between service providers and the user. The purpose of the conversion is to smoothly convert various figures based on user-centered convenience among global countries. The conversion of figures means the conversion of mileage, national currency, national currency, and cryptocurrency currency and the focus was on reducing costs, reducing time and switching to a convenient place of use, and easy payment. 2) Blockchain system for various purposes of payment The blockchain system built by the TH9 makes payment the most important key. It is a payment system that approve and builds cryptocurrency as one of the existing means of payment, such as conversion and integration of mileage issued by each of them, and payment through linkage between cryptocurrency and physical currency. Not just for cryptocurrency, THE9 built the system by adding the authorization system for cryptocurrency to the real economy. 3. THE9’s solution to problem 20
3 Construct Strong Alliance 1) 1) Alliance consists of the two-top system The Alliance, which TH9 co-organizes with EXA Lab, comprises the Alliance around two pillars: Business and Support. Business-side alignments are expanding based on the scope of the business established by the existing THE9, Alliance in terms of support is expanding towards expanding technical support based on variety of payments and marketing purposes that EXA Lab has established. KIOSK SYSTEM TOUR THE9 EXALAB LK Manufacture / Sales / Operation/ Linkage/ Meal ticket/ Payment Travel agency work relate to Management of tour site and tour site operation system of kiosk LVMAMA Korea small enterprise unattended User APP/WEB Secure travel packages payment purpose kiosk LVMAMAM related linkage system Linkage with LVMAMA Development and operation blockchain Partnership, sales of product technology mileage system 4 Suggestion of Solution to a Problem 1) Solving the Problems of Tourism Area Issues (1) Strengthening the blockchain-based customer management system (Can be used for customer DB management and marketing) THE9 will manage and utilize the customer's DB accumulated through the business. To that end, THE9 will establish and operate a global DB management system based on blockchain using EXA Lab's mainnet technology. A blockchain- based global DB management system will be tailored to each country's management standards and will be a strong alternative to risks from outside. (2) A dd blockchain-based payment system(Solve exchange, credit card commission, settlement period, mileage issue) 21 BLOCKCHAIN 9CO/T9 WHITE PAPER
THE9 will provide THE9's payment system using the payment system of PayExpress, an ecosystem partner of the company, which can be used for payment in any country. THE9's payment system will solve the problem of excessive exchange rate and time of current exchange and foreign currency remittance and stable coins will be used to support the smooth operation of settlement and mileage immediately. Exchange This blockchain-based payment system allows tourists to relieve the inconvenience and losses of currency exchange and to use THE9's Stable Coin (TOUR9) as a settlement currency using their own currency in any country. PayExpress pays the settlement amount in the currency of the country concerned, retrieves the TOUR9 paid by tourists, and through this process, TOUR9 can be used as the payment currency in tourist spots or stores in the world where the Kiosk of THE9 has entered. In addition, tourist operators or tourist facilities without the Kiosk of THE9 can download the payment address code after registering with the merchant to provide payment services in the same way. Card Fees The blockchain payment system provided by TheE9 does not require a card fee. Only 0.2% operating fee will be incurred for the smooth operation of this system, freeing customers or merchants from existing higher fees. Settlement Cycle Problems with the current long-term settlement time generalized in the tourism industry and the consequent delay in payment will also be made possible by utilizing the "escrow" of the blockchain payment system provided by THE9. Mileage Mileage also integrates and manages the mileages provided by local merchants and tourist destinations in each country through the integrated mileage management service of the blockchain payment system provided by THE9 and PayExpress and tourists will use integrated mileage to pay for it or exchange it for legal currency through an inter-user transaction through an internal exchange. This will solve the problem of lost mileage and provide various benefits abroad through the utilization of the mileage. In addition, companies that provide mileages can enhance their competitiveness through the operation of an integrated mileage system which is available anywhere in the world. (3) Strengthening the Blockchain-based ticketing system (Virtual Kiosk, reduced utilization time etc.) Unlike the existing ticket ticketing system, blockchain-based ticket ticketing system provides integrated management of customers' travel activities such as payments, ticketing and mileage, and customers can enjoy the benefits of ThE9, through its link to nearby stores and tourist destinations and in the case of tourist sites, peripheral facilities, and related agencies, real-time DB verification and immediate verification, management and policies can be carried out. Also, the Virtual Kiosk system can be applied to various types of devices, providing services through distributed operation and personal devices to facilitate tourist or tourist convenience. (4) Enhancement of kiosk and device (Introduction of blockchain module, connection module with tourist facilities) The9's business is not solely dependent on kiosks. It also supports the use of mobile devices and pre-purchases through support of POS and entrance gate systems from 2018. These various devices will be linked through blockchain 3. THE9’s solution to problem 22
modules, which will then operate the personal system through the customer's connection to mobile or personal devices. Through the blockchain module, it can be linked with the surrounding tourist attractions and facilities, which can be easily applied to discount sales of linked products and various marketing and events, enabling the establishment of new products. Through the linkage with the current transportation facilities, we anticipate the size of our customers entering the tourist attractions in one hour later, In turn, it will form an immediate management system through links with the surrounding areas, such as predicting the expected use of transportation facilities through the size of the number of people leaving the tourist site. 2) Solving tourist problem The blockchain-based system provided by THE9 offers direct benefits to tourists. The THE9's system is a form of service for one tourist from a tourist's perspective. Basically, all services are provided through 9CO Wallet, the service APP provided by THE9. (1) Provide monetary profit There are three major financial benefits to customers. First, mileage service that can be set aside and used by domestic and foreign tourists without discrimination Second, very cheap currency exchange service and foreign exchange remittance service which can be transferred immediately. Third, free and discounted services through rewards provided by the EXA Alliance ecosystem. (2) Provide time benefit THE9's system provides a time benefit to customers. First, through the use of the system, the waiting time in line and the time in translation are reduced, thereby increasing the time for individual tourism purposes. Second, tax refunds or various waiting times for payment can be reduced to eliminate mental instability and discomfort caused by waiting time. 3) Resolving the Tourism System (1) Co-business with partner firms from EXA Alliance ecosystem blockchain-based payment, loan business, mileages, remittance : EXALAB, PayExpress THE9 has achieved the speed, precision and scalability of the service through cooperation with EXA LabExa Lab's BLOCKCHAIN mainnet system, which enables global service, immediately enables the part of THE9 that it has been trying to build for a long period of time, thereby shortening the schedule for full-scale business expansion by more than two years. Also, PayExpress' global hybrid payment support solution will enable early use of THE9’s stable coin, T9. (2) Mobility Services in Blockchain-based Tourism Area: Nature Mobility Nature Mobility provides a powerful component of the service content of the company by providing mobility services 23 BLOCKCHAIN 9CO/T9 WHITE PAPER
with THE9, the most important means of mobility for the current tourism style where individual free travel is rapidly increasing. In addition, Nature Mobility's services will represent a strong partnership with the THE9 through its links to local transportation as well as automobiles in tourist destinations abroad as well as in Korea. Future developments in the mobility sector will affect many industries, and from the perspective of THE9, which provides Kiosk and tourist operation systems, synergy is expected to be created in areas where Kiosk is integrated into a smaller version of Kiosk, customized for each mobility device. Because there is no need to drive in an era of self-driving cars, there is a lot of time left in the middle of the road, and the service can be utilized through a mobility-only kiosk mounted inside the car to solve the problems that need to be solved through kiosks. For the THE9, there will be a mobility-only kiosk in addition to Virtual kiosk. (3) Co-business between EXA Alliances ① Linkage of peripheral facilities in tourist destinations The linkage title of THE9, the EXA Alliance, basically integrates miles. At the same time, the EXA Alliance is able to cross-produce the implementation of the linked product, the system will be implemented to enable integrated operation between EXA Alliance freely, including the purchase of integrated raw materials and operating products. ② Linkage of general consumption life. THE9's schedule is linked to restaurants, souvenir shops and hotels near the primary tourist area as well as tourist- related facilities, secondly, planning to connect the transportation facilities with the local commercial districts, thirdly systemically links with tourism guides and administrative infrastructure such as police stations and hospitals are also scheduled. This is the strategic goal of THE9's services to provide convenience to ordinary residents as well as tourists. 4. Introduction of business 1 THE9COMPANY 1) Eight Company Alliances, Proven Technology Starting with the CGV ticketing system 10 years ago, THE9 is a team that installed and operated various related devices on behalf of Kiosk and established the multi-use facility operating system over the past 10 years, company that is now composed of alliances in Asia, the United States, and parts of Europe, but will expand into 30 alliances in the future and will proceed with the current business model, pre-Investment Fee Distribution with alliances. The strength of the THE9 is largely divided into two parts. First, it has strong advantages for systems and devices as a technical advantage. Second, large-scale projects are currently underway at internal and external countries. 4. Introduction of business 24
2) Technical advantage ▲ Operating Device(Kiosk, Gate, Pos) ▲ Validated Operating Platforms ▲ World's First Block Type Kiosk - TOURPASS 3) Business advantage (1) Major Contractors in China : LVMAMA, C-TRIP Operation status : Starting with Shanghai Zoo, the first test store in 2016, the installation and operation will begin in March 2018, as of December 2018, it has been installed and operated at 92 tourist sites and will install and operate at 3,000 of the total 1,1200 tourist destinations. 25 BLOCKCHAIN 9CO/T9 WHITE PAPER
(2) Major Contractors in Indonesia : DOKU Operation status : In 2018, it signed a contract with 121 bus terminals in Indonesia to operate Kiosk in Ball, currently conducting tests at one bus terminal and developing a tourist operation system in Bali. 4)Business goal (1) Achievement of the World's Top Company in 2023 THE9's business model is a fee-sharing method after a pre-investment, which is unprecedented in the world. It is currently starting in China, Indonesia, and Korea, With the absence of a similar operating system, it's the No. 1 player on a small scale with few competitors but, Starting with the establishment of a global infrastructure system in 2022, the company will be the world's No. 1 company. •Global Operations Schedule 2021~2023 2019~2021 2021~2022 2020~2022 (2) Challenges for the Top Market of the Ordering Kiosk for the Merchants. THE9will expand the scope of its business to 5 million points by stages, focusing on the operation sites of global traders and multi-use facilities, will establish a wide range of systems to sports stadiums, focusing on terminals, tourist destinations and movie theaters, which are currently multi-use facilities that have been contracted. (3) Construct a global payment system based on blockchain THE9's payment system is basically equipped local payment system. This is because it avoids inconvenience or inconvenience to users. Also blockchain-based payment system will be provided to users, and the users who use our blockchain-based payment system will be freed from the inconvenience of the existing payment system and will provide benefits to users through various benefits and support. Because the blockchain-based payment system provided by THE9 will be provided in an optimized form for use, all interested parties - operators, users and related parties - will be able to secure a win-win payment system. 4. Introduction of business 26
(4) Construct blockchain-based ticketing system THE9 is currently in the stabilization stage of the system that is currently provided and operated based on the tourist site operation system and the ticketing system. Development of big data and AI-related parts is under way recently, and the company plans to develop and collaborate on integrated mileage systems and blockchain payments based on blockchain from 2019. (5) Development of blockchain-based kiosks and devices (Maximum strengths, such as modularity, customizing around the world) The Kiosk of THE9 has the best technology in the world. In 2017, THE9 completed the development of a modular block type kiosk that can be applied to any environment in the world. Through this process, Kiosk was developed to apply and operate corresponding modules according to each environment and situation. Recently, Kiosk developed a module that can operate contents, making it more powerful. THE9 also applies blockchain-based technology to systems that manage position, exit, and movement of POS systems and operating facilities that can approve blockchain, and is developed for management and operation, applying blockchain technology as a base technology for its platform business that utilizes global kiosk network that it has built around the world in the future. 2 Lkorea co., Ltd. 1) Introduction of LVMAMA Founded in 2008, Lvmama is China's No. 1 travel general site and operates China's first travel reservation sales system, providing customized travel to Chinese tourists with increasing free travel, including ticket issuance and hotel reservations. Lvmama is a subsidiary of the JOYU Group, which has been named the Top 20 China Tourism Group for six consecutive years and is a leading online tour operator in China to the extent that it is in the top seven in 2019. 27 BLOCKCHAIN 9CO/T9 WHITE PAPER
2) Introduction of LKorea LKorea co., Ltd. is the exclusive operator of the Global OTA with 250 million members and the No.1 of the Global OTA with 250 million members. It will develop Korean tourism products for Chinese tourists who will visit Korea, provide CS to help Chinese tourists carry out convenient tourism, and operate a Korean goods section on its product supply homepage in Lvmama, China. 3) Lkorea’s Composition and Strategy of Major Products ㆍK-pop Ticket sales agency ㆍK-pop Concert ㆍKBS Music Bank chl ㆍThearter and Musical Cultural ㆍExclusive tourism ㆍGangnam Aliance Medical ㆍCare Insurance tourism ㆍReasonable price ㆍExclusive ㆍHOTEL ㆍTICKET TOURIST ㆍExclusive ㆍDUTYFREE ㆍPACKAGE 4. Introduction of business 28
3 EXA Alliance 1) Center of Blockchain RealizationEXA Alliance Exa Alliance is comprised of blockchain systems and systems that support payment methods, and community malls for marketing and consumption, and is structured through three agreements with THE9 Eco-system. First, the connection with THE9 Eco-system through the use of the blockchain system of EXA Labs Second, mutual commodity sharing and sale Third, the sharing of members 2) THE9Eco-system Alliance THE9 Eco-system Alliance is an alliance of consumer markets that is built around actual business operators. This Alliance has members and prospects as well as the business, and consists of three basics: First, the sharing of products among each company Second, the sharing of members Third, the sharing of mileage 3) Strong system based on blockchain (1) Constructing a Blockchain-based Customer Management System (Maximize utilization of Big data and Customer DB) THE9's customer management system is provided to customers through various policy, support systems and marketing programs, including checking and analyzing their usage behavior through an integrated mileage system and building and analyzing big data using the DB for their usage behavior, to ensure their benefits, benefits, convenience, and usage time. Using the customer DB, which has accumulated THE9 in the big data field, it will be possible to design and present new tourism products customarily by country, age group, gender and travel pattern, and maximize synergy among the operators participating in the TH9 Eco-system. 29 BLOCKCHAIN 9CO/T9 WHITE PAPER
Blockchain Economic System BIGDATA Alliance 1 linking Alliance 2 based based int ing erl lo ck oc er kin int g linking linking g kin int r loc erl oc inte kin 3 4 g Alliance linking Alliance based based A.I Economic Platform (2) Construct business-focused Alliance ① Category of EXA Alliance EXA Alliance divided by 6 businesses. Of these, there's a real economy in charge Service / Produce / Tourism / Entertainment businesses Of those there’s a support in charge System / Finance businesses Each of these six business groups separates the sub-ecosystems in an independent area and maximizes business performance through interconnection. BUSINESS ALLIANCE SERVICE SYSTEM TOUR ENTERTAIN FINANCE FACTORY MENT 4. Introduction of business 30
(3) Systems that support business ① Purpose of EXA Alliance Economic - Revitalization of Business through Linkage - Expanding the Market Size through Resource Sharing - Efficiency of payment through the Economic system - Securing funding sources through VC ② Support of EXA Alliance Economic Strong ecosystem will be built with support from areas that are difficult to access by existing real businesses. Also, direct funding and financing will be planned through the establishment of a combined Venture Capital (VC) in the future. EXCHANGE FINANCE TOUR Payment System ECOSYSTEM Mainnet SYSTEM Platform Blockchain Economic ALLIANCE System ECONOMIC Management ENTERTAIN system MENT EVALUATION FACTORY SERVICE Montoring AGENCY System (4) Management Supervision System Operating Supervisor EXA Economic is managed through the third agency and the Operations Supervisors built around the Alliance. Core management items are - Enterprise timely situation management - Reliability management of credit and performance for support - Evaluate the company's future and future business development - Valuation - Sanctions for the operation of disloyalty and Publication and disclosure of accurate three-way point-in-time data is carried out through fair management and evaluation from outside 31 BLOCKCHAIN 9CO/T9 WHITE PAPER
External EXA Agency ALLIANCE Operating Supervisor Performance Situation Credit rating Valuation Sanctions Alliance Protection & Protection (5) Exa Alliance Business Functions and Participation Companies Business Direction of EXALAB A.I System Operation EXA Platform EXA Ecosystem business KIOSK Business MASTER Building a Global Ecosystem CARD Bigdata System business Operation With KIOSK Tourism business EXA Blockchain EXA Alliance NOW 4. Introduction of business 32
EXA Alliance has been composed with 60 firms since now, and 100 of global firms will participate by end of 2019 33 BLOCKCHAIN 9CO/T9 WHITE PAPER
5. Status and plan of global expansion 1 Five-Year Installation and Operation Plan Division 2020 2021 2022 2023 Total Korea 600 300 300 300 1,500 China 4,000 4,000 5,000 4,000 17,000 Indonesia 700 500 1,000 500 2,700 Japan 300 200 300 300 1,100 Vietnam 300 200 200 200 900 South Europe 700 1,000 1,000 1,000 3,700 West Europe 200 500 1,000 1,000 2,700 North America 200 500 500 1,000 2,200 Arab 100 200 300 300 900 Africa - 500 500 500 1,500 South America - 300 500 1,000 1,800 Thailand - - 200 500 700 Austria - - 300 500 800 Total 7,100 8,200 11,100 11,100 37,500 5. Status and plan of global expansion 34
2 Korea With a total of 1,500 installed vehicles, Korea is expected to install Gangwon Province and Jeju Island as the primary targets in Seoul and Gyeonggi Province. Gangwon Jeju SeoulGyeonggi ETC 2020 300 200 100 2021 300 2022 300 2023 200 100 Divison 2020 2021 2022 2023 Total Gangwon 300 300 Jeju 200 200 SeoulㆍGyeonggi 100 300 300 200 900 ETC 100 100 Total 600 300 300 300 1,500 3 China China currently operates 400 units in 80 tourist attractions with a goal of 17,000 units. East West Middle South North 2020 500 1,000 2,500 2021 1,000 2,000 1,000 2022 2,000 2,000 1,000 2023 2,000 2,000 Divison 2020 2021 2022 2023 Total East 500 500 West 2,000 2,000 4,000 Middle 1,000 2,000 2,000 5,000 South 1,000 2,000 1,000 4,000 North 2,500 1,000 3,500 Total 4,000 4,000 5,000 4,000 17,000 35 BLOCKCHAIN 9CO/T9 WHITE PAPER
4 Japan Plans to install 1,100 units in Japan and is currently operating Tokyo Tower as its first tourist destination. Tokyo Osaka Kyushu Hokkaido 2020 300 2021 200 2022 300 2023 300 Divison 2020 2021 2022 2023 Total Tokyo 300 300 Osaka 200 200 Kyushu 300 300 Hokkaido 300 300 Total 300 200 300 300 1,100 5 Indonesia A total of 2,700 units will be installed in Indonesia. Currently, the bus terminal and the tourist resort in Bali are being operated 0829_수정 on a trial basis after the contract has been completed JA BA BO SU 2020 400 300 2021 300 200 2022 500 500 2023 500 Divison 2020 2021 2022 2023 Total JA 400 400 BA 300 300 500 1,100 BO 200 500 700 SU 500 500 Total 700 500 1,000 500 2,700 5. Status and plan of global expansion 36
6 Vietnam A total of 900 units will be installed and operated in Vietnam, and Ho Chi Minh is expected to be installed and to the North. Hanoi Hochiminh Danang 2020 300 2021 200 2022 100 100 2023 200 Divison 2020 2021 2022 2023 Total Hanoi 100 200 300 Hochiminh 300 300 Danang 200 100 300 Total 300 200 200 200 900 7 North America Planning to install 2,200 units in North America, to Canada, with the focus on the U.S. USA W USA E USA C Canada 2020 200 2021 300 200 2022 300 200 2023 500 500 Divison 2020 2021 2022 2023 Total USA W 200 300 500 USA E 200 300 500 USA C 200 500 700 Canada 500 500 Total 200 500 500 1,000 2,200 37 BLOCKCHAIN 9CO/T9 WHITE PAPER
8 Western Europe Western Europe will have 2,700 installations and includes Belgium, along with the Netherlands. England Netherlands Belgium ETC 2020 200 2021 500 2022 500 300 200 2023 200 200 600 Divison 2020 2021 2022 2023 Total England 200 500 500 1,200 Netherlands 300 200 500 Belgium 200 200 400 ETC 600 600 Total 200 500 1,000 1,000 2,700 9 South Europe South Europe is scheduled to operate 3,700 units and will include Spain and France as well as Italy and Greece, and is currently in talks to install them in Spanish tourist areas. Spain Italy France Greece 2020 700 2021 500 500 2022 500 500 2023 500 500 Divison 2020 2021 2022 2023 Total Spain 700 500 1,200 Italy 500 500 1,000 France 500 500 1,000 Greece 500 500 Total 700 1,000 1,000 1,000 3,700 5. Status and plan of global expansion 38
6. Token business operation plan 1 Structure Model of Token economic 1) 9CO/T9’s Structure Model of Token economic (1) Issuing token 9CO for investment and stable coin T9 for use of payments between travel customers and tour operators ① Name of Investment Coin : 9CO ② Name of Stable Coin: T9 (2) Purpose of issuing investment coin 9CO For the manufacture and supply of tourist ticketing and ordering kiosks over which each country will be installed and operated. (3) Operating Structure for Investment Token 9CO ① Base on Kiosk Profit Model: Fees per ticket and ordering kiosks managing profits ② Incentive: Of the fee revenue, pant of the profits generated after deducting depreciation costs, operating expenses and taxes for reinstalling kiosks will be paid. ③ Incentives are generated profits and will pay by stable coin T9, It is installed by the business operator and can be used as a payment currency when purchasing products from all the kiosks in operation. ④ It is possible to make transactions in cryptocurrency on registered exchanges and in designated currencies (cash) of those exchanges. ⑤ Incentives paid with T9 deposit cash to be paid on settlement to designated financial institutions by the value of incentives paid with the stay coin, and the deposit currency in USD. Operating Structure for Investment Token 9C 9CO Holder Purchase 9CO Exchange Operator Invest KIOSK Incentive T9 Operating profit Purchase Deposit(USD) Selling on Products from Operating Exchange KIOSK profit Use Payment Change to cash Deposit profits Purchase 9CO Incentive 39 BLOCKCHAIN 9CO/T9 WHITE PAPER
(4) Purpose of issuing Stable Coin T9 ① Alternative payment currency for global tourists ② Domestic payment currency for each country in which Kiosk is installed and operated ③ Use of escrow currency setting for B2B payment between tourism operators ④ Providing a merchant mileage, issuing electronic meal ticket and electronic vouchers for private business owners, compensating for community activities, integrating cryptocurrency transactions between Alliance and its affiliates, etc. (5) Operating Structure of Stable Coin T9 ① Incentive for kiosk investment token(or Sales of electronic vouchers and electronic meal tickets) is issued as an initial resource and USD of the value of the issued amount is based on the deposit currency. ② As standard of 9CO’s issue value, pre-issue the stable coin T9. All sales shall be deposited at the financial institution designated as USD. Since then, the pre-issue of T9 is maintained at twice the actual sales volume. ③ T9 is used as payment for purchases of products of all kiosks installed by the business operator. ④ T9 used for payment shall be paid for the sale of goods in cash through an agency PG that has entered into a business agreement, and T9 Coins shall be recovered and incinerated. ⑤ Adjust the total amount of newly issued T9 coin based on the incineration amount of the final recovered T9 coin. ⑥ The reserve ratio of the Stablecoin T9 is 100%. ⑦ The revenue generated from the reserve deposit of the stable coin T9 is will be use to purchase 9CO through the exchange. is to secure T9 with dividend income of 9CO in the future, and to manage T9's reserve ratio above 100%. This is to compensate for the risk of unexpected losses and to be used as a starting fund for various future projects. Operating Structure of Stable Coin T9 Buying subject Acquisition method THE9COMPANY THE9COMPANYKOREA 9CO Incentive T9 Operation Foundation Exchange personnel / Company Exchange purchase Consolidate mileage / 9CO Holder Contracted merchant E-meal ticket Community operator Community activity Alliance BANK USD Standard / Deposit Global KIOSK B2B Purchase Escrow Serivce Service/Product T9 payment Purchase Exchange Exchange PayExperss (Hybrid PG Company) 6. Token business operation plan 40
(6) T9/PayExpress payment process operating structure ① T9 holding tourist(personal customer): Payment of goods and services from all KIOSKs in operation by THE9 ② PayExpress(Global hybrid PG company): Pay with cash to merchants who provides goods and services-> collect T9 -> settlement T9 with T9 operate foundation-> incinerate T9 process operating structure Tourist KIOSK Purchase Customer SHOP Mileage Pay/Charge Cash payment T9 PayExperss T9 회수 (Hybrid PG company) T9 settlement THE9 operation foundation Incinerate T9 (7) Participating business operator ① 9CO and T9 Issuing and Operating Operators: THE9COMPANY.LTD(HONGKONG) ② Kiosk Installation and Operation Operators: THE9COMPANYKOREA.CO.LTD ③ Payment agent PG service provider: PAYEXPRESS.CO.LTD ④ Tourist operator (KOREA): LKOREA.CO.LTD⑤ Technical support: EXALAB.CO.LTD 2) 9CO/T9 Token economic cyclic logic (1) 9CO/T9 Transaction Process ① 9CO sales revenue is invested in Kiosk. ② T9 is managed by USD at 100% reserve ratio with stable coin. ③ When tourists paying with T9 to, HybridPG’s Payexpress supports cash payment, T9 recovery, return, and cash receipt to the payment office ④ he kiosk operating profit incentive is paid by T9.. ⑤ T9 can be easily purchased through exclusive apps, dividends, and exchanges. Cash conversion can be carried out through the exchange or designated P2P app. The foundation does not support T9's cash conversion. 41 BLOCKCHAIN 9CO/T9 WHITE PAPER
⑥ After purchasing T9, tourists (including ordinary customers) can purchase and pay for goods and services through all kiosks in operation after THE9 has been installed. ⑦ Tourists (customers) can register their travel experience reviews (product use reviews, etc.) in the community where LKOREA is in operation and receive compensation for their reaction. At this time, compensation is paid by T9. ⑧ If the kiosk-installed store subscribes to the integrated mileage service provided by THE9, the mileage paid to the customer will be paid by T9. ⑨ The basic currency of the electronic bill serviced by the Kiosk Order 9 for the commercial use is operated by T9, and the basic currency of the electronic bill is automatically changed to T9 even if the purchase is made in the currency of the country where Order 9 is installed, and sales sales are managed as deposits of T9. (2) T9 Operation Risk Supplementary Policy The foundation will continue to purchase 9CO through the exchange with profits such as interest generated from cash deposited while operating the T9. The purpose of purchase is to receive and hold T9 through the 9CO, which allows the company to hold 100% or more reserve ratios. Use additional reserves to deal with potential loss incidents. It is also used as a basic fund for various future projects. •9CO/T9 Transaction Structure Lvmama web community Model of Token economic Tourist Tourist Tourist Tourist T9 T9 T T9 T9 9 Tourist T9 Tourist T9 Tourist 9CO Compensation for registered members of tourism experience Invest Purchase T9 Sale Tour site Kiosk Usage of T9 Tourist Cryptocurr paym ent ency Exchange Reward Merchant SHOP MileageT Order9 kiosk T9 MileageT Purchase T9 T9 Mileage T9 Purchase/ Mileage T9 Reward/ Mileage T9 Mileage pay T9 collection T9 colleaction T9 Payment Cash after Foundation settlement Cash pre Bank T9 100% settlement Cash deposit 6. Token business operation plan 42
9CO/T9 Token economic Project Related Structure: Goal THE9COMPANY(HK) 9CO/T9 Operation Foundation THE9COMPANYKOREA 9CO/T9 Operation consignee GLOBAL KIOSK tourism/Merchant services BIG DATA Operators/individual customers A.I 9CO/T9 purpose wallet distribution / logistics / payment Global Blockhain Platform / investment 2 Business roadmap 1) 9CO Token Sale and Development Schedule (1) Start private sales to business alliances from July, 2019 ① 9CO is going to register the exchange before the IEO and will focus on private sales for business alliance until the official IEO matches. ② The official IEO is conducted at the time of official issuance and operation of T9. ③ Register in exchange: End of August 2019~ Early September (2) Development schedule ① 2019 2Q Develop 9CO Token: On ERC20 base. ② 2019 3Q Complete kiosk for merchant ③ 2020 2Q Develop consolidate wallet for merchant’s kiosk and service ④ 2020 4Q Launch T9 main net : Use EXALAB’s main net technology to develop ⑤ 2021 1Q Develop and service T9/9CO/consociate purpose wallet ⑥ 2021 4Q Develop blockchain based kiosk ⑦ 2022 4Q Develop main net that utilize Develop blockchain based kiosk node ⑧ 2023 2Q Launch main net that utilize Develop blockchain based kiosk node: T9/BITCOIN 43 BLOCKCHAIN 9CO/T9 WHITE PAPER
2) 9CO Issuing plan (1) Total issuing amount 10,000,000,000 9CO ① 1 9CO issuing price: 0.1USD ② 1st issue amount: 2,000,000,000 9CO ③ Reserve: 8,000,000,000 9CO (2) 9CO Distribution Plan ① TEAM/ADVISER: 300,000,000 9CO / 3% ② Marketing: 200,000,000 9CO /2% ③ Sales: 1,500,000,000 9CO /15% ④ Reserve: 8,000,000,000 9CO /80% * The sale is carried out based on the market price of the reserve 9CO, The final issue price of the primary distribution volume and the difference on the net occurrence of the difference are airdropped to the holder holding 9CO by T9 to compensate for the loss of value. The airdrop criteria shall be stipulated in accordance with the 9CO holder's retention policy prior to issue. (3) 9CO Sale Quantity Usage Plan ① Manufacture kiosk : 80% ② Install and supply kiosk : 15% ③ Development and pilot operation of new Kiosk model : 5% ④ The use plan of the reserve volume shall be disclosed at the time of reissuance of the white paper prior to use of the reserve quantity. 7. Conclusion Capital of Global Good THE9 stands at a starting point where it can preempt opportunities for integration and joint operation of systems in the global market by converting its global operating system accumulated over the past 10 years into a blockchain base. THE9 will spread the system's operating countries to 20 countries in 2022 and will be reborn as the world's No. 1 system service provider, with a target of 500 million global users in 2023. THE9 will achieve these goals early through a coalition with EXA Alliance and through EXA Lab, EXA Alliance's technical skills and numerous partners will be involved. THE9 will continue to pursue 'capital of good will' to re-divide the benefits of industry into places in physically unequal circumstances in line with its founding purpose, and will incorporate new perspectives through the successful operation of the operating system. 7. conclusion 44
8. THE9COMPANY / THE9TEAM / ADVISER 1 THE9COMPANY H.K 차 승 혁 나 현 채 CHA. SEUNG HYUK RA. HYUN CHAI Present) The9company CHAIRMAN Present) The9company CEO Previous) Cyders Co. Vice president (listed company) Previous) Mega Web co. Global CEO Previous) CKGroove. CEO Previous) SNP Co. CEO 김 진 선 KIM. JIN SUN Present) The9company CFO Previous) Mega Web Co. CEO Previous) Tobesoft CEO(listed company) 2 “THE9” TEAM 송 영 환 刘 晨 骅 SONG. YOUNG HWAN ALAN LIU Present) 1951 Co. CEO Present) CLTech Ltd. CEO (china) Previous) HS Business Investment Director Previous) Shanghai Seekerkufoo Electronic Engineering Ltd. Previous) Elim Edu co. Director Finance manager Previous) Cyders co. China CEO 45 BLOCKCHAIN 9CO/T9 WHITE PAPER
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