Royal Holloway, University of London - Bachelor of Science (Honours) (Top-up) z Business and Management z Management with Accounting z Management ...
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Royal Holloway, University of London Bachelor of Science (Honours) (Top-up) z Business and Management z Management with International Business z Management with Accounting z Management with Marketing z Management with Entrepreneurship
Message from the University
Professor Paul Layzell
Principal
Royal Holloway is one of the largest multi-faculty Colleges within the University of London and combines a distinguished
history with a reputation for cutting-edge thinking and academic innovation.
We sit within the 25% of UK universities for research–rated as world-leading and internationally excellent. The University’s eminent staff works
at the forefront of their subject areas and 81% of their research is rated as world-leading and internationally excellent (Research Excellence
Framework, 2014). Our high scores for teaching excellence in the 2018 National Student Survey also demonstrate that our students value the
inspiring, research-led teaching that our academics deliver at Royal Holloway.
The Royal Holloway, University of London Degree gained by our talented and high-achieving graduates is valued by employers the world over;
97% of our 2015 Management graduates were in work, further study or both, six months after graduating (Destination of Leavers from Higher
Education Survey, 2016). Furthermore, the average earnings of our students five years after graduating is in the top 10% of all UK universities
(Longitudinal Education Outcomes, 2018).
Through Kaplan in Singapore, you will have the opportunity to study a Royal Holloway, University of London Degree programme taught by Royal
Holloway staff and supported by online resources in Singapore. You will experience our innovative teaching that has meaning and impact in
the world at large and you will work with research-leading academics to develop the key skills of analysis, creative thinking and presentation.
We look forward to bringing the Royal Holloway experience to Singapore and invite you to join us there.
Professor Gloria Agyemang
Professor of Accounting
and Head of the School
The School of Business and Management at Royal Holloway is successful, friendly, ambitious and focused. We offer a full
programme of teaching at undergraduate and postgraduate levels.
Our students learn from academic staff who, through their world-leading research, seek to both understand and influence the actions of
managers in private, public and not-for-profit areas, and to share that understanding with students.
In joining our programmes, you will have access to the very latest thinking in management that will equip you to succeed in a global economy,
to bridge cultures and geographies, and to develop an astute social awareness that will be critical to your future as a leader.
By bringing our undergraduate programmes in Business and Management to students in Singapore, in conjunction with Kaplan in Singapore,
we aim to bring the opportunity to study for a Royal Holloway, University of London Degree to those of you who, for many reasons, cannot come
to Royal Holloway in the UK to study. I look forward to welcoming you as a Royal Holloway undergraduate student, and sharing the success of
your studies with us.
Scan QR code to download a
digital copy of this brochure or
2 | Bachelor’s Degree Programmes visit www.kaplan.com.sg/rhul
Kaplan – The Choice of Many
Kaplan in Singapore is part of Kaplan Inc., one of the world’s most diverse Registered with the Committee for Private Education
education providers and the largest subsidiary of Graham Holdings, (CPE), part of SkillsFuture Singapore (SSG)
formerly The Washington Post Company. To date, Kaplan in Singapore has Kaplan Higher Kaplan Higher
students from over 35 countries and regions, and has served more than Education Academy Education Institute
65,000 graduates. With over 500 academic programmes and professional
certification courses for higher learning and skills development, Kaplan
provides opportunities for individuals to pursue lifelong learning. Cert No. EDU-2-2023
Validity: 20/07/2019–19/07/2023
Cert No. EDU-2-2125
Validity: 20/07/2019–19/07/2023
Over Over Students From Over
500 65,000 35
Programmes & Certifications Diploma and Degree Countries / Regions
Available Graduates
Your Lifelong Integrated Learning Partner
Higher Learning | Skills Development
Award Winning Private Education Provider In Singapore
JobsCentral Learning Training & Education Development BERG Icons of Learning 2017
(T.E.D.) Awards1 • Winner of Best Private Education
Institution in Singapore4
2018 Best Private Education Institution
• Accountancy3
• Banking & Finance3 EC-Council Global Awards
• Business Management3 ATC Circle of Excellence Award
• Communications & Media2 (Asia Pacific)2
• Computer Science & IT2 • 2017 • 2018 • 2019
• Law3
• Sales & Marketing2 Academia Circle of Excellence Award
• Social Sciences3 (Asia Pacific)2
• 2017
2017 Best Private Education Institution
• Accountancy3
• Business Management3 AsiaOne People’s Choice Awards
• Law3 Top 3 Best Private Schools in Singapore
• Marketing2 • 2013 • 2014 • 2015 • 2016
• Psychology2
2016 Best Private Education Institution JobsCentral Learning and Rankings Survey
• Business Management3 Preferred Private Education Institution
• Communications & Media2 • 2010/2011 • 2011/2012
• Computer Science & IT2 • 2012/2013 • 2013/2014
• Marketing3
Kaplan Higher Education Academy UEN 199409389H; Validity 20/05/2018–19/05/2022. Kaplan Higher Education Institute UEN 198600044N; Validity 17/08/2018–
16/08/2022. 1Awarded to Kaplan in Singapore by JobsCentral Learning T.E.D. Awards. 2Awarded to Kaplan Higher Education Academy. 3Awarded to Kaplan Higher
Education Institute. 4Awarded to Kaplan in Singapore by BERG Icons of Learning 2017.
Bachelor’s Degree Programmes | 3
Kaplan Helps You Get Ahead
At Kaplan, we understand your need to pursue a quality education that can help you achieve your career goals. We offer one
of the widest range of academic programmes, from Diploma to Bachelor’s Degree and Postgraduate qualifications, for you to
choose your area of interest and balance your commitment through flexible study modes and schedules.
Disciplines available:
z Accounting, Banking & Finance z Business & Management z Communication & Media
z Engineering z Hospitality & Tourism Management z Education & Social Sciences
z Information Technology z Law & Criminology z Health Services
CHOOSE FROM OVER CHOOSE FROM OVER KAPLAN DIPLOMA DIRECT ENTRY3 TO
300 DEGREE 25 DIPLOMA
ARTICULATES TO
PROGRAMMES1 PROGRAMMES
YEAR 2 2ND YEAR
FOR DIPLOMA GRADS
BACHELOR’S DEGREE2
DEGREES AWARDED HEART OF THE CITY EASYAND 4-YEAR
SAME AS
6 MRT AFFORDABLE
NEAR
EDUTRUST
ON-CAMPUS STATIONS PAYMENTS4 CERTIFIED
One of the largest private education institutions in Singapore, our campuses at Kaplan City Campus @ Wilkie Edge and
@ GR.ID (formerly PoMo) span more than 140,000 sqft. The campuses are located in the heart of the city, all within
walking distances from 6 MRT stations across major train lines. They are strategically located to provide students with
convenience and conducive study environments, including state-of-the-art classrooms and computer laboratories,
WIFI access, student lounges, well-resourced library and food & beverage outlets on campus.
GR.ID
1
Refers to Degree programmes at Kaplan in Singapore. 2With our university partners and other higher education institutions from Australia, Ireland and the UK (relevant
disciplines and/or subject to university requirements). 3Subject to entry requirements and university approval. 4Terms and conditions apply. Subject to bank’s approval.
4 | Bachelor’s Degree Programmes
Raising Your Employability with
Industry Relevance
Kaplan in Singapore is committed to offering quality education through higher learning and skills development. As a result,
Kaplan students will experience a holistic education with emphasis on graduate outcomes that will enhance their employability.
Higher Education
Qualification + Kaplan Employability
Services = Industry-Ready
Over 25 Diplomas and Comprehensive series of Our graduates will be
300 Degree programmes initiatives including skills-based career and industry-ready
available training for full-time students
Kaplan Industry Advisory Boards (IABs)
Our six Kaplan Industry Advisory Boards comprising industry leaders and entrepreneurs provide industry perspectives
and insights that help us ensure our curriculum is current, relevant and robust. These, together with our enhanced
Employability initiatives, help us prepare our students to be industry-ready, with knowledge and key skillsets that
employers are looking for in a new graduate.
Developing Industry-Ready Talent
We have a comprehensive series of initiatives to complement our full-time students’ academic learning. Students
will be guided to build their professional profile and be equipped with soft, technical and digital skills, ready for
life after graduation. These initiatives promote skills-based learning that aim to help our graduates be career and
industry-ready to make an impact in the real world.
Kaplan Employability Services
01 02 03 04
4TH INDUSTRIAL KAPLAN INDUSTRY WORK EXPERIENCE INDUSTRY CLINICS
REVOLUTION (IR) PROJECT (KIP) (non-credit bearing & INDUSTRY VISITS
COURSES Solve real-world industry internships) Receive advice from industry
Complimentary skills-based problems Increase exposure to the experts
training courses to provide workforce
students with industry-
ready skills
05 06 07 08
MASTERCLASS KAPLAN CAREER CAREER
SERIES iCare DEVELOPMENT ADVISORY
Access to industry trends Contribute to society by WORKSHOPS Personalised career
and insights participating in community Build professional profile coaching sessions
activities and resume, improve
interview skills and more
09 10 11 12
GRADUATE KAPLAN KAPLAN STUDENTS JOB MATCHING
EMPLOYMENT CAREER FAIRS & LEADERSHIP SERVICE
Access to Kaplan’s network RECRUITMENT TALKS PROGRAMME (KSLP) Additional job search option
of employers for graduate Meet experts from different Develop the soft skills of that connects graduates with
opportunities industries and receive students with exceptional potential employers
employment opportunities leadership potential
Bachelor’s Degree Programmes | 5
Graduate Employability
Over 95%
of all employed graduates 1
secured full-time employment
More than Close to More than
4 in 5
employed after
1 in 2
given pay raise 3
1 in 4
given promotion3
successful course
completion2
Our graduates have found employment with companies such as:
AC Nielsen GlaxoSmithKline National Council of Republic of
Social Service Singapore Air Force
Accenture HSBC
National Healthcare Resorts World
Apple Keppel
Group Sentosa
CapitaLand KPMG
Netflix Siemens
Citibank Maybank
Nikon Singapore Singapore Airlines
DBS Bank Mediacorp People’s Association Singapore Police
Deutsche Bank Ministry of Home Force
Pratt & Whitney
DHL Affairs SMRT
Procter & Gamble
Drew and Napier LLC Ministry of ST Engineering
Manpower PSA
ExxonMobil Standard Chartered
Nanyang PwC
Facebook Thomson Reuters
Technological Raffles Medical
Far East Organization University Group UOB
Source: Kaplan Graduate Employment Survey 2018
All statistics are based on Kaplan Graduate Employment Survey 2018 conducted by Forbes Research Pte Ltd between February to August 2019, with graduates between
June 2017 and May 2018. Respondents include all full-time graduates: 638; and all part-time graduates: 904. This survey is not the same survey as conducted by the
Committee for Private Education. 1. Based on Full-time External Degree Programme graduates (Full-time & Part-time employed + Self-employed/Freelance). 2. Based on
Full-time External Degree Programme graduates who were employed (working full-time + working part-time + self-employed/freelance) and seeking employment; excludes
those working in the same company prior to completion of course. 3. Based on Part-time Diploma + External Degree Programme graduates (Full-time employed + Self-
employed/Freelance).
6 | Bachelor’s Degree Programmes
About Royal Holloway,
University of London
Royal Holloway, University of London is a pioneering university, steeped in history and culture, yet constantly evolving and
adapting to the demands of modern higher education.
The University was founded by two social reformers who pioneered the ideal of education and knowledge for all who could
benefit. Their vision lives on today. As one of the UK’s leading research-intensive universities, all its programmes contain
elements that are informed by cutting-edge research. Across each of its academic disciplines, RHUL has high-quality staff
and at least one distinctive, world-leading research specialism, along with high levels of performance within the UK Research
Excellence Framework (REF) assessment exercise. RHUL is a community of inspiring individuals. It will enable you to fulfil
your potential by achieving academic excellence, being prepared for the world of work and having a global outlook and the
confidence to lead in a socially responsible manner.
Be part of the community. Join Royal Holloway, University of London.
Why Choose Royal Holloway, University of London
24TH IN THE UK 38TH IN THE UK TOP 251
The Complete University Guide 2021 Times Higher Education World UNIVERSITY IN THE WORLD
University Rankings 2021
Times Higher Education World University
Rankings 2020
MEMBER OF THE MEMBER OF
CHARTERED ASSOCIATION THE ACADEMY OF
OF BUSINESS SCHOOL BUSINESS IN SOCIETY
https://charteredabs.org/membership/directory https://www.abis-global.org/members/royal-holloway
Bachelor’s Degree Programmes | 7
School of Business and Management
z The School of Business and Management has a fresh and intellectually challenging approach to management
research and education. Studying in the school means that you will learn from internationally renowned experts who
will share their research and experience, so that you gain current and relevant management skills and knowledge.
z The balanced approach to research and teaching enables high-quality teaching from subject leaders, cutting-edge
materials and intellectually challenging debates.
z The programmes will allow you to develop a creative approach to problem solving that produces effective management
results, along with how to provide direction, assess progress and adapt your approach to changing circumstances.
Programme Team
z Lucy Gill-Simmen z Marianne Bowyer z Jane Chandar
Senior Lecturer in Senior Programme Programme Administrator
Marketing Administrator
Faculty Support
Through the combination of real-world experience, academic and research expertise, our teaching staff can translate
theory into practice, so you can evolve into modern successful managers and influential leaders.
z Ailson de Moraes z Chris Hackley z Sigrun Wagner z Lucy Gill-Simmen z Evangelos Giouvris z Dhruba Lahiri
Senior Lecturer Professor of Marketing Senior Lecturer in Senior Lecturer in Lecturer in Finance Lecturer in International
in Strategy and International Business Marketing Business
International Business and Sustainability
z Claire Fenton z Paul Dudley z Katharina Husemann z Chloe Preece z Fiona Moore z Adrian E Coronado
Senior Lecturer in Senior Lecturer in Senior Lecturer in Senior Lecturer in Professor of Business Mondragon
Accounting Strategy Marketing Marketing Anthropology Senior Lecturer in
Technology and Operations
Management
z Romano Dyerson z Mikael Andehn z Paul Caussat z Knut Lange z Meltem Ture
Senior Lecturer in Senior Lecturer in Lecturer in Senior Lecturer in Senior Lecturer in
Economics and Marketing International Business International Business Marketing
Strategy
8 | Bachelor’s Degree Programmes
Programme Structure & Management
Learning Cycle*
• Academic support includes: email, virtual learning environment, online library, face-to-face workshops and/or seminars.
• Each academic session consists of 13 weeks.
Full-time Programme
Week 1 to 8 Week 9 to 11 Week 12 to 13 NEXT
• Lessons held 5 days a week • Submissions of assignments
and revision
• Examinations
TERM
Part-time Programme
Week 1 to 6 Week 7 to 13 NEXT
• 21 contact hours per module
• Lectures by RHUL faculty and
• Submission of assignments
and examinations TERM
local lecturers
*The University reserves the right to change the learning cycle.
Programme Duration Programme Management
z Full-time programme: 18 months These programmes are managed by a professional
programme management team at Kaplan, which ensures
z Part-time programme: 18 months
students receive vital support throughout their academic
journey. Students will receive class schedules, study notes,
regular programme updates and, where applicable, advice
Assessment Methods on access to online resources including administrative
support via Kaplan 360 mobile application. In addition to
Modules can be assessed by any combination of in- assessment management, the dedicated team will also
class participation, written assignments, individual assist students with advice on policies and procedures.
group project work, in-term tests and final examination.
Examinations are held after office hours or on weekends.
Assessment methods may vary according to individual
module requirements.
Graduation & Recognition
Students who successfully complete the programme will
be awarded the prestigious certificate. The Degree is the
same as that awarded to on-campus graduates in UK.
Bachelor’s Degree Programmes | 9
Graduates’ Testimonials
On top of the HR knowledge I apply in my current job, I am also passionate about International Business.
Therefore, I chose to study with a Bachelor of Science (Honours) in Management with International
Business (Top-up) Degree programme with Royal Holloway, University of London as it offered an
opportunity for me to expand my knowledge about different business management practices in various
countries and widen my career path by not limiting myself to a single specialisation. Also, RHUL is highly
regarded for its Business and Management faculty.
I feel that the RHUL and Kaplan lecturers who taught us are meticulous and patient. They always provide
their full support to us and will spend time after class to explain to us and answer our queries until we
understand concepts. They also use real-life examples and share their experiences with us, allowing us
to better understand specific modules or topics and how to apply them in our work.
Time management and self-discipline are important lessons I’ve learned studying this programme part-
time, resulting in me being able to perform my job more effectively and efficiently within a tight timeline.
Upon completing this programme, I found a new job as an HR Executive and received a 20% salary
increase as a result.
Lim Wan Xuan
HR Executive, Fintech Industry
Bachelor of Science (Honours) in Management with International Business (Top-up)
Royal Holloway, University of London, 1st Class Honours Graduate (2020)
My Degree has provided me with a holistic learning experience as modules like Global Marketing
and European Business have sharpened my analytical skills, which are practical and applicable for
Management roles.
The lecturers are very knowledgeable in their areas of expertise and often share real-life anecdotes
based on their experiences, which are complemented by Kaplan’s conducive study environment and the
array of educational assets available, including resources via the Moodle course management system.
Overall, I feel that the Degree has granted me a wider range of career opportunities, and that this has
been a fulfilling educational journey that goes in-depth to help one understand the global market better.
Feryvn Kate Tan Yin Jing
Art Administrator, Statutory Board
Bachelor of Science (Honours) in Management with International Business
Royal Holloway, University of London 1st Class Honours Graduate (2019)
What attracted me to Royal Holloway, University of London (RHUL) was its reputable ranking within the
UK as well as worldwide. In-line with the prominence of the University of London name, Royal Holloway
is renowned for its impeccable education standards as well as the quality of its teaching in the Marketing
field. Another selling point of the programme is its healthy mix of assignments, tests and projects used
for grading and assessments.
In addition to my academic achievements, I have learned to work with people of contrasting personalities,
understand various cultures and deal with issues in lieu with work attitude mismatches.
As every module comes with different lecturers, both local and RHUL flown-in, this brings a variety of
teaching methodologies and expectations in assessments. This has pushed me to be adaptable in
approaching my studies, seeking to not only score well but to benefit from the knowledge as well. I feel
that I have become more analytical and far-sighted in everything after studying here.
Brandon Chew Hai Seng
Loan Processing Officer, DBS Bank
Bachelor of Science (Honours) in Management with Marketing
Royal Holloway, University of London 1st Class Honours Graduate (2019)
10 | Bachelor’s Degree ProgrammesGraduates’ Testimonials
Amidst the economic volatility and geopolitical tensions, I knew that it was critical to further my
studies. Compared to the other universities, Royal Holloway, University of London has a global
reputation for high-quality education.
The Degree has facilitated my career progression from a Leading Steward with an airline to a
Relationship Manager with a bank. I would recommend Royal Holloway, University of London because
it is an Honours Degree recognised globally that will bring you abundant job opportunities.
Josiah Newman Leong Wen Long
Relationship Manager, Banking Industry
Bachelor of Science (Honours) in Management with International Business
Royal Holloway, University of London, 1st Class Honours Graduate (2018)
What initially attracted me to take up the Degree programme were the International Business modules I
would undertake as part of my studies. I am keen to understand how businesses in other countries operate
and what makes them tick. I was further motivated by my desire to further my career and be a strong
provider for my family.
What sealed my decision was the school’s reputation and professionalism, as well as its highly experienced
lecturers. During my studies, we had to do research on different markets in Asia, UK and US in order to gain
an intimate understanding of how governments and culture can impact consumer behavior.
After completing my Degree last year, I have a better understanding of how businesses work globally.
Today, even my boss values my feedback and is willing to share with me his strategies and plans for
overseas expansion.
Equipped with a newfound confidence and clarity in my life goals since completing the Degree, I have
decided to launch my own e-commerce business, focusing on the US market.
Lee Rong Cheng
Business Development Executive, Retail Industry
Bachelor of Science (Honours) in Management with International Business
Royal Holloway, University of London, 1st Class Honours Graduate (2017)
My consideration for choosing a Degree was based on two key factors – the value-addedness of the
programme on my career prospects, and the quality of teaching. Royal Holloway, University of London
matched both criteria.
The professors from Royal Holloway, University of London who came to teach at Kaplan, are experienced
specialists in their respective fields, with the ability to foster critical thinking. The programme equipped me
with the knowledge to understand the dynamics of international business and soft skills, which improved
my communication skills and my ability to make compelling and persuasive business presentations.
Opportunities started knocking right after my graduation with a First Class Honours Degree. I was head
hunted and joined a multinational media company as a Client Specialist. Within a year, I was promoted
to the role of Client Manager, which gave me the opportunity to be involved in commercial decisions and
discussions with C-level executives of reputable MNCs.
The understanding of business strategies and cultures provided me with a bird’s-eye view of every client’s
business needs, and this helped developed strong customer relationships. In 2018, I was offered the
position of Regional Director, South East Asia for CRU. Choosing this Degree is one of the best investments
I have ever made.
Aloysius Tay
Regional Director, South East Asia CRU Group
Bachelor of Science (Honours) in Management with International Business
Royal Holloway, University of London, 1st Class Honours Graduate (2015)
Bachelor’s Degree Programmes | 11Programme Duration
Business and Management
Pursuing this Degree programme allows you to learn from faculty lecturers with international research and industry
experience who will share insights and relevant management knowledge that will benefit you. The specialist knowledge
combined with interpersonal and transferable skills will lead to excellent career prospects in the business sector. You
will have ample opportunities to integrate theory and practice, and gain real business experience.
Career Opportunities Programme Modules*
z Budget Analyst TERM
1
z Human Resources Manager • Marketing Strategy in Context
z Meeting & Convention Planner
• Strategic Management
• Human Resource Management
z Business Development Manager
z Training & Development Specialist
TERM
2
Sample Certificate • Pathway Elective
• Managerial Accounting
TERM
3
• Operations Management
• Pathway Elective
• Pathway Elective
TERM
4
• Integrating Management:
Business in Context
• Clusters, Small Business &
Entrepreneurship
TERM
LE 5
• Pathway Elective
P
• Pathway Elective
M
• Pathway Elective
A
EX TERM
6
• Global Marketing
• Asia Pacific Business
• Innovation, Strategy & the
Corporation
*Sequence of modules subject to university’s discretion.
12 | Bachelor’s Degree ProgrammesPathway Electives from Term 1 to 3 Pathway Electives from Term 4 to 6
Choose 3 modules from the 8 modules listed below, Choose 3 modules from the 9 modules listed below,
with a maximum of one module from any one of the with a maximum of one module from any one of the
specialisms. specialisms.
Management with Accounting Management with Accounting
• Financial Management • Strategic Finance
• Managerial Economics • Accounting for Corporate Accountability
• Strategic Management Accounting
Management with Entrepreneurship
• New Venture Creation Management with Entrepreneurship
• Fundamentals of Entrepreneurship • Entrepreneurship Theory & History
Management with International Business Management with International Business
• Multinational Enterprise • European Business
• The Global Economy • Emerging Markets
Management with Marketing Management with Marketing
• Marketing Research • Advertising and Promotion
• Digital Marketing • Brands & Branding
• Consumer Behaviour
Bachelor’s Degree Programmes | 13Management with Accounting
Pursuing this Degree programme allows you to learn from faculty lecturers with international research and industry
experience who will share insights and relevant management knowledge that will benefit you. The specialist knowledge
combined with interpersonal and transferable skills will lead to excellent career prospects in the finance sector.
Career Opportunities Programme Modules*
z Auditor TERM
1
z Forensic Accountant • Marketing Strategy in Context
z Chartered Accountant
• Strategic Management
• Human Resource Management
z Chartered Management Accountant
z Chartered Public Finance Accountant
TERM
2
Sample Certificate • The Global Economy
• Managerial Accounting
TERM
3
• Operations Management
• Financial Management
• Managerial Economics
TERM
4
• Integrating Management:
Business in Context
• Entrepreneurship Theory & History
TERM
5
• Accounting for Corporate
Accountability1
L E • Strategic Finance
P
• Strategic Management Accounting
A M
EX
TERM
6
• Asia Pacific Business
• Innovation, Strategy and the
Corporation
• International Financial Accounting
*Sequence of modules subject to university’s discretion.
1
Students must complete this module before proceeding to the
International Financial Accounting module
14 | Bachelor’s Degree ProgrammesManagement with Entrepreneurship
Pursuing this Degree programme allows you to learn from faculty lecturers with international research and industry experience
who will share insights and relevant management knowledge that will benefit you. The specialist knowledge combined with
interpersonal and transferable skills will lead to excellent career prospects in Management and Entrepreneurship. You will
understand theoretical frameworks that underlie entrepreneurship and learn key concepts such as how to start a business,
how resources are acquired and how business growth is managed.
Career Opportunities Programme Modules*
z Entrepreneur TERM
1
z Risk Manager • Marketing Strategy in Context
z Business Consultant
• Strategic Management
• Human Resource Management
z Management Analyst
z Sales and Marketing Manager
TERM
2
Sample Certificate • Digital Marketing
• Managerial Accounting
TERM
3
• Operations Management
• New Venture Creation
• Fundamentals of Entrepreneurship
TERM
4
• Integrating Management:
Business in Context
• Advertising and Promotion
TERM
5
• Entrepreneurship Theory & History
L E • Corporate Entrepreneurship
P
• Clusters, Small Business &
M
Entrepreneurship
A
EX TERM
6
• Global Marketing
• Asia Pacific Business
• Innovation, Strategy & the
Corporation
*Sequence of modules subject to university’s discretion.
Bachelor’s Degree Programmes | 15Management with
International Business
Pursuing this Degree programme allows you to learn from faculty lecturers with international research and industry
experience who will share insights and relevant management knowledge that will benefit you. The specialist knowledge
combined with interpersonal and transferable skills will lead to excellent career prospects in Management and
International Business.
Career Opportunities Programme Modules*
z International Banker TERM
1
z Management Analyst • Marketing Strategy in Context
z International Economist
• Strategic Management
• Human Resource Management
z International Accountant
z Import/Export Compliance Specialist
TERM
2
Sample Certificate • Fundamentals of Entrepreneurship
• Managerial Accounting
TERM
3
• Operations Management
• Multinational Enterprise
• The Global Economy
TERM
4
• Integrating Management:
Business in Context
• Entrepreneurship Theory & History
TERM
5
• European Business
L E • Emerging Markets
P
• Clusters, Small Business &
M
Entrepreneurship
A
EX TERM
6
• Global Marketing
• Asia Pacific Business
• Innovation, Strategy & the
Corporation
*Sequence of modules subject to university’s discretion.
16 | Bachelor’s Degree ProgrammesManagement with Marketing
Pursuing this Degree programme allows you to learn from faculty lecturers with international research and industry
experience who will share insights and relevant management knowledge that will benefit you. The specialist knowledge
combined with interpersonal and transferable skills will lead to excellent career prospects in Management and Marketing.
Career Opportunities Programme Modules*
z Brand Manager TERM
1
z Marketing Manager • Marketing Strategy in Context
z Market Research Analyst
• Strategic Management
• Human Resource Management
z Public Relations Specialist
z Advertising/Promotions Manager
TERM
2
Sample Certificate • New Venture Creation
• Managerial Accounting
TERM
3
• Operations Management
• Marketing Research
• Digital Marketing
TERM
4
• Integrating Management:
Business in Context
• Clusters, Small Business &
Entrepreneurship
TERM
E
5
• Advertising and Promotion
P L • Brands & Branding
• Consumer Behaviour
A M
EX TERM
6
• Global Marketing
• Asia Pacific Business
• Innovation, Strategy & the
Corporation
*Sequence of modules subject to university’s discretion.
Bachelor’s Degree Programmes | 17Module Outline
Accounting for Corporate Accountability1 examine the factors that lay behind the rapid growth of the
While this module provides an introduction to accounting region in the last five decades and use empirical evidence
issues relevant to both preparers and users of business to analyse the operation, performance and impact of
reports, it predominantly explores the principles of multinational enterprises originating from there.
financial and management accounting from a user
perspective. The focus of the module is on how decision Brands & Branding
making provides a practical understanding of how to You will develop an understanding of the nature of brands
analyse information obtained from the accounting system and branding, and the nature of the consumer society that
to assist in management decision making. we live in. You will look at different theoretical approaches
to understanding brands and branding, and examine how
Advertising and Promotion branding theories are applied in marketing strategies.
You will develop an understanding of contemporary
marketing communication management within an Clusters, Small Business and Entrepreneurship
international context. You will look at how promotional
You will develop an understanding of how small companies
campaigns are constructed by advertising agencies, and
can become internationally competitive. You will look at the
consider the complementarity and inter-dependence of
theories of clusters and apply them to the analysis of small
discrete marketing activities within a strategic perspective
and medium enterprises operating in different contexts.
by creating an outline promotional campaign. You will
You will consider vertical and horizontal collaborative
examine the complexity and salience of ethical issues
strategies and their impact on firms’ capabilities, resources
in marketing and advertising, especially with respect to
and performance. You will examine the relationships
the wider social influence, and deconstruct promotional
between small companies and multinationals and the
communications in terms of their likely intended
mechanisms through which small companies are linked
segmentation and positioning rationale.
to the global economy. You will also compare different
clusters and assess the competitive advantages and
Asia Pacific Business disadvantages they generate for companies.
You will develop an understanding of multinational
business in the Asia Pacific, their worldwide operations, and Consumer Behaviour
their impact on Europe. You will look at the contemporary You will develop an understanding of the nature of consumer
economic, political and cultural contexts of the Asia behaviour, its relevance to the marketing environment and
Pacific nations, and consider the diversity of the business its impact on society. You will look at the internal and external
environments and business practices in the region. You will factors which underpin consumer behaviour theories and
1
Students must complete this module before proceeding to the International
consider the impact of marketing strategies on these. You
Financial Accounting module will also examine the nature of consumption, markets and
culture and evaluate the complexity of consumer behaviour.
18 | Bachelor’s Degree ProgrammesModule Outline
Digital Marketing Entrepreneurship Theory & History
You will develop an understanding of how digital technologies You will develop an understanding of how enterprises
are being used in marketing programmes. You will look have evolved and how the position of entrepreneurs has
the frameworks and models that are relevant to digital changed over the centuries under different regimes of state
marketing practice and their supporting technologies. You formation, institutional change and moral discipline. You
will examine various digital channels and how they are used will look at how political regimes have either facilitated or
within marketing campaigns, considering search engine hindered entrepreneurship and examine the importance
optimisation strategies, customer acquisition and retention, of temporal, geographical and structural issues in
customer service, direct marketing, communications, entrepreneurship history.
e-tailing and digital channel structures.
European Business
Emerging Markets
You will develop an understanding of how institutions,
You will develop an understanding of the emerging policies and processes have shaped the European Union and
markets, commercial realities and national cultures the European business environment. You will look at the key
within the context of the global economy. You will look institutions, policies and processes involved in the widening
at the strategic issues and dilemmas that managers face
and deepening of the Union, and theories which explain its
in their efforts to expand into emerging markets and
development. You will consider the national, regional and
consider the commercial realities and national cultures
global influences on European business and examine the
of these markets. You will look at specific case studies
complex relationships between the EU and its major trading
including the economies of Brazil, China, India, Russia,
South Africa and Turkey. partners. You will also critically evaluate the challenges facing
European countries, policymakers and businesses.
Bachelor’s Degree Programmes | 19Module Outline
Financial Management services emerge. You will consider innovation as a source
You will develop an understanding of fundamental of competitive advantage and examine the management
concepts in finance, with an emphasis on corporate of innovation, critically evaluating associated risks and
financial management. You will look at financial markets uncertainty. You will also analyse past experiences and
and institutions and how these impact a company’s how they can be used to capitalise on future opportunities
financial strategy, and examine techniques of capital through innovation.
budgeting such as net present values and internal rate of
return, including inflation and tax treatment. You will also Integrating Management - Business in Context
consider sources of finance to a firm, management of risk, You will develop an understanding of key business and
portfolio theory and corporate valuation. management activities, and the opportunities and challenges
that arise from the external business context in the early
Fundamentals of Entrepreneurship 21st century. You will look at the business context from the
You will develop an understanding of the theoretical perspective of selected corporate functions, and consider the
foundations of entrepreneurship. You will look at the roles social, environmental or ethical challenges companies face.
and contributions of entrepreneurs and small and medium- You will examine how firms can address such issues and
sized enterprises to economies, as well as the theories become familiar with appropriate courses of action.
of business growth and development, barriers to growth,
internationalisation, and management buyouts. You will Managerial Accounting
consider debates around the provision of hard and soft You will develop an understanding of the technical and non-
government support for entrepreneurship and examine the technical aspects of management accounting. You will look
application of entrepreneurship across different domains, at traditional costing methods and techniques, such as
including social entrepreneurship and the increasingly Cost-Volume-Profit (CVP) analysis, budgeting, responsibility
important ‘third sector’, the role of women, family businesses, accounting, transfer pricing and decisionmaking, alongside
ethnic minority businesses, and corporate ventures. more innovative management tools including Activity-
Based Costing (ABC), Activity-Based Management (ABM)
Global Marketing and the balanced scorecard. You will examine the issues
You will develop an understanding of the scope and nature of underlying pricing and product offering, and consider
marketing planning, practice and theory in a global context. the importance of quality and cost control as strategic
You will look at the evolution of the global market and objectives for improving organisational performance.
consider current topical debates surrounding globalisation.
You will examine the complexities of marketing operations Managerial Economics
and strategies in diverse geographical markets and evaluate You will develop an understanding of the tools and
the suitability of marketing strategies in addressing the techniques of economic analysis to solve common
contemporary global business environment. managerial problems. You will look at economic intuition
and its relevance to business problems, and the application
Human Resource Management of economic principles to strategic situations. You will
You will develop an understanding of the significance of consider the constraints faced by business decision
human resource management in organisations. You will makers, the economic consequences of their decisions,
look at the links between product market and human and the influence of the macro environment. You will
resourcing strategies, the role of human resources planning also examine the benefits and drawbacks of free trade,
in workforce management, and policies such as employee or restrictions on imports and exports across a range of
participation and involvement, including the role of trade countries with divergent socio-political contexts.
unions in employment relationships. You will examine the
regulation of labour markets, employment discrimination, Marketing Research
and conflict and resistance at work. You will also consider You will develop an understanding of the nature and scope of
specific human resources practices, such as recruitment marketing research and how it is used to support the design
and selection, training and development, and pay and and implementation of successful marketing decisions. You
performance management. will study a conceptual framework for producing research
results that are actionable and relevant. You will consider
Innovation, Strategy & the Corporation both quantitative and qualitative data collection techniques
You will develop an understanding of business innovation and methods of data analysis, gaining familiarity with the
in the context of new ventures and corporations. You will SPSS software package and how to write marketing research
look at how changes in technology, markets and society reports to assist decision makers.
are affecting how new business models, products and
20 | Bachelor’s Degree ProgrammesModule Outline
Marketing Strategy in Context Strategic Management
You will develop an understanding of the marketing strategies You will develop an understanding of the theories of
used by organisations. You will look at the elements of strategic management. You will consider these theories
the marketing mix and their critical interrelationships, in the context of contemporary business operations,
examining the competitive environment, customer insights, including the political and regulatory frameworks, in
market information systems, business models, enterprise response to technological change, financialisation, the
competencies, control, evaluation and innovation. You will development of new business models and changes in the
also consider the sustainability of marketing practices in an way corporate performance is assessed. You will look at
increasingly globalised consumer society. key concepts and debates in the theory of corporate and
business strategy, and examine the changing context in
Multinational Enterprise which corporate strategy is formulated and implemented.
You will develop an understanding of the development and
contemporary fluctuations of multinational enterprises. Strategic Management Accounting
You will look at their history and the role of foreign You will develop an understanding of financial
direct investment in achieving growth. You will consider management control strategy. You will look at the
the effect of internationalisation on host countries, and dependencies and relationships between business
examine the political economy context within which models and operating architecture, capital structure, and
multinational enterprises operate, as well as their own off-balance sheet financing. You will consider the context
strategic decision-making. of managing accounting in a changing environment,
and evaluate the impact of mergers and acquisitions on
New Venture Creation businesses. You will examine strategic control tools and
You will develop an understanding of the entrepreneurship techniques such as responsibility accounting and transfer
process. You will look at how to start and grow a new pricing, and assess the relationship between product
venture, and how to develop and translate entrepreneurial markets, internal organisation cost structures and capital
ideas into achievable opportunities. You will consider market expectations.
the theories of entrepreneurship relating to opportunity
recognition, marketing, innovation and team formation, and The Global Economy
assess key concepts such as internationalisation, raising You will develop an understanding of what is meant
finance, managing growth and exit strategies. You will by globalisation through looking at the growth and
also examine the nature of business planning and learn to development of the international economy from the late
critically evaluate a business opportunity. 19th century to the present day. You will consider the many
arguments and myths surrounding globalisation, focusing
Operations Management on the growth and development of the global economy
during the 20th century. You will examine institutions
You will develop an understanding of the design, planning
such as the World Trade Organisation and multinational
and control of operating systems for the provision of goods
enterprises, and the role of foreign direct investment as
and services. You will look at the tools and techniques used
a driving force in the integration of developing countries
in the development of operational systems and the factors
into the globalisation process. You will also consider
that affect the choice of operating methods. You will consider
the consequences of globalisation in relation to the
approaches to the planning cycle, inventory management,
environment, social inequalities and poverty.
production control techniques including capacity planning,
and the merits of push and pull systems. You will also examine
quality control and its management in practice.
Strategic Finance
You will develop an understanding of the ‘time value of
money’. You will look at the main principles of finance theory
and how these can be applied to commercial problems. You
will consider the relationship between risk and return, and
examine the valuation of equities, bonds and options and
the relative merits of different approaches to choosing and
valuing securities. You will evaluate the consequences of a
proposed takeover or merger from the perspective of capital
markets and assess the relevance of information efficiency.
Bachelor’s Degree Programmes | 21Career Fair
The annual Kaplan Career Fair is the biggest employment event held on campus. The Fair offers an opportunity for students
to meet employers face-to-face and learn about the career paths and job opportunities that are available to them. Students
can enhance their employability and also hone resume writing and interview skills through career coaching workshops.
22 | Bachelor’s Degree ProgrammesGraduation Ceremony
There is one graduation ceremony every year. The ceremony is a celebration of all of our graduating students’ achievements.
It is an important milestone in their life and a truly unforgettable day for them and their families.
The Alumni
As a graduate of Royal Holloway, University of London, you are part of a community of over 90,000 alumni worldwide. The
Alumni Relations team helps you keep up-to-date with the University and fellow graduates. Wherever you are in the world,
stay connected and get involved.
Bachelor’s Degree Programmes | 23Application & Fees Schedule
Fees Schedule International Students
Please refer to the insert for the information on: The Immigration and Checkpoints Authority (ICA) of Singapore requires all
• Tuition Fee • Refund Policy foreign students to hold a valid Student’s Pass for their full-time study in
• Non-tuition Fee • EduTrust Certification Singapore. A minimum of 90% attendance must be attained to protect the
interest of foreign students.
For more information, please contact our programme consultant or email
to info.sg@kaplan.com Documents required for application of Student’s Pass:
• Completed Student’s Pass application Form 16 and Form V36
• Certified/Notarised copy of highest qualification certificates and
Entry Requirements & Application
transcripts, birth certificate and bank statement
• Employer’s letter certifying applicant’s occupation and salary (if
This Degree programme accepts a wide range of qualifications, which
applicable)
includes:
• Employer’s letter certifying parents’ occupation and salary
• Polytechnic Diploma
• Photocopy of passport
• Kaplan Diploma
• 1 passport-size photograph
• Other private diplomas or foreign qualifications will be assessed on a
• Student’s Pass processing fee
case-by-case basis
Applications must be submitted to Kaplan Higher Education Academy at
English requirement:
least 1 month before the start of programme intake.
• Successful completion of a recognised Diploma qualification or higher,
where the language of instruction was English, can be considered
• Students are required to meet the University’s English language Study Loans
requirement:
https://www.royalholloway.ac.uk/studying-here/international- Study loans are available with most banks and financial institutions.
students/english-language-requirements/ Interested candidates may contact:
Applicants admitted to the programme may be required to undertake Maybank: 1800 629 2265 www.maybank.com.sg
bridging modules to fulfil the prerequisite knowledge. OCBC Bank: 1800 363 3333 www.ocbc.com.sg
In all cases, the final decision on admission to the programme rests with Only applicable for local students.
the University.
Who to Contact
Application
Telephone: 6733 1877
Applicants are required to complete the application by providing: Facsimile: 6225 3605
• Duly completed and signed application form Email Address: info.sg@kaplan.com
• List of qualifications, certificates and proof of official transcript from Kaplan Website: www.kaplan.com.sg/university/rhul/
each institution attended (certified copy of the official transcript is Royal Holloway, University of London Website:
acceptable) www.royalholloway.ac.uk
• Photocopy of passport or identification card
• 1 passport-size photograph Royal Holloway, University of London and Kaplan reserve the right to alter, amend or
• Programme application fee delete any programme fee, programme, admission requirement, mode of delivery or other
arrangements without prior notice.
Please note that the application is not complete without all the items stated above. As the
programme involves regular use of internet, email and other online resources, students The information contained in this brochure is correct at time of printing (November 2020).
must possess a personal computer and have an internet connection to access materials Registered with Committee for Private Education (CPE), part of SkillsFuture Singapore (SSG).
electronically from the University and to participate in appropriate pedagogic interaction.
Closing Dates
Application deadlines for each term intake are contained in the
application forms. Usually, the University takes about 2 weeks to process
each application. Therefore, it is advisable for potential students to apply
for admission at least 2 weeks before the start of each intake.
Kaplan Higher Kaplan Higher
Education Academy Education Institute
Kaplan City Campus @ Wilkie Edge 8 Wilkie Road, Level 2, Singapore 228095
Kaplan City Campus @ GR.ID (formerly PoMo) 1 Selegie Road, Level 8, Singapore 188306
6733 1877 info.sg@kaplan.com Cert No. EDU-2-2023 Cert No. EDU-2-2125
Validity: 20/07/2019–19/07/2023 Validity: 20/07/2019–19/07/2023
KaplanSingapore kaplan.com.sg UEN: 199409389H
Validity: 20/05/2018–19/05/2022
UEN: 198600044N
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